IWTO 2022 - 91st Congress - Tonxiang-Puyuan, China - Francesco Magri - 羊毛健康 羊毛与康适性

Wool in sport is a story of return to origins, but even better. When sport was born, it was dressed in wool, and today there is a rediscovery of the natural performance characteristics which make wool great.
Thanks to new technologies, wool can be used for all layers (first, medium, and outer layer).
Add to this the growing demand for more sustainable materials by athletes, and you can see why the increase in wool for sports has been so dramatic.
In this presentation, The Woolmark Company’s Francesco Magri takes us on a journey through some of the finest new fabric innovations for wool in sport.
#iwto #wool #china