A Virtual Gondola Ride - Paramount Expedition Vegas: Journey to the Peak

It's immersive, it's really wide, and it's got SpongeBob, and Patrick, and the kids from South Park!
As part of its Super Bowl LVIII coverage, Paramount+ tapped CBS VFX to create visuals for a one-of-a-kind immersive location-based attraction, the 'Paramount Expedition Vegas: Journey to the Peak,”'a 4-minute gondola ride 'up' the Paramount Mountain narrated by Tony Romo and Jim Nance. Nestled within the gondola, enveloped by an immersive panorama, passengers experienced a cinematic experience featuring iconic characters and moments inspired by Paramount+’s most popular series and films.
“We’ve created virtual-reality experiences and immersive entertainment before, but nothing quite like this 360-degree view that needed to be both fun and engaging and a little bit exciting,” Weiss said. “It’s been a treat to reach into our digital bag and use every tool we could find in service of Game Day.”
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