Media Audience Theory

Media Audience Theory discusses different types of media audience according to genre, channel and time. Dr. Uma Shankar Pandey discusses how the audience is regarded as a market, and the challenges of audience fragmentation.
#audience #mediaaudience #mediatheory
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0:00 Intro
1.28 Types
4:14 Audience as Market
5:11 TV Ratings
8: 31 Audience Research

[@sureshgaur2008]

Wow.... very well explained 👏🏼👏🏼👏🏼👏🏼👏🏼

[@somaksen4748]

Highly informative Sir.

[@mounika302]

It's very informative video Sir , please share strategies and books to clear ugc net jrf Mass communication .