EP-13 || Media Theories || Uses and Gratification Theory || Mass Communication || UGC NET

Uses and Gratification theory explains why and how we choose the media to satisfy our wants and needs. In other words, the uses and gratifications theory focuses on the intentions behind our behaviour while choosing the content on different media platforms rather than on the media’s impact on us. This theory answers that what is the psychology behind media use. To learn more about the Uses and Gratification Theory of media, please watch the video. You deserve to know it
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[@pratimasingh5543]

👏

[@Manju0201]

Compliment from Undergrad students: These videos give a basic understanding of the topic within a few minutes & real world examples make it even more comprehensive.

[@mediashashtra]

It's an honour

[@fatimakabir901]

Gratification, satisfaction = fulfilment from desires, explained well.

[@Creativeclub786]

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[@masscommjunction]

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[@mediashashtra]

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[@anitajha1174]

❤

[@TheSaiftauheed]

Thanks for the update on gratification theory!! 🎉🎉

[@mediashashtra]

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[@armani007]

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[@mediashashtra]

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[@anchorbhawnasharma]

Well explained 👍

[@mediashashtra]

Glad you liked it

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[@mediashashtra]

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[@mediashashtra]

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[@mediashashtra]

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[@mediashashtra]

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[@mediashashtra]

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[@mediashashtra]

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[@mediashashtra]

Thank you for visiting the channel. We will try to come up with this topic soon.

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[@MusrratChoudhary]

❤