How To Calculate Break Even ROAS In Google Ads (For Ecommerce and Google Shopping)

When running search or Google Shopping ads for Ecommerce, we're able to see ROAS (Conv. Value / Cost) and Conv. Value. But, those metrics don't take into account product margins. So, in this weeks video, I walk you through calculating the Break Even ROAS so you know the real ROAS including margins. Enjoy!

[@Brahmdagh]

Do you have a video explaining GTIN thingamajig?
Some listings are giving error, even tough I have the barcodes in them.

[@RyanSuchit]

I don't currently, perhaps one day! I don't do a lot of Google Shopping / Merchant Center content since I mainly focus on Lead Gen. If you're using a paid feed tool like Data Feed Watch, their support team could help you out!

[@joeybidner]

nice new office!

[@RyanSuchit]

Thanks Joey, love it here so far!