Where did the Email Subscriber come from? | Lead Source Tracking

Where did the user come from that signed up to our forms or subscribed to the newsletter? We can port this information from when the user first enters our page into a hidden form field and then store it in our CRM system. In this video we are going to discover how it can be done.
Steps:
Tag your URLs with UTM Parameters
Add a custom field in your CRM or Email Tool
Add a hidden form field to your signup forms
Install the provided GTM Tracking Template that will capture the UTM information and store it in a cookie
Customize the Form Fill option
OUTLINE:
00:00 - Intro
0:40 - Why Track Lead Source?
1:05 - Prerequisites
1:54 - Tracking the Source of Your Leads
3:49 - Preparing Your Email Marketing Tool
6:12 - Capture Source UTM in Hidden Form Field in GTM
8:46 - Use JavaScript to Pull UTM Parameter to Cookie & Fill Hidden Form Field
11:27 - Hide Form Field with HTML
🔗 Links mentioned in the video:
UTM Parameters: • Create and Use UTM Tag...
#Mailchimp
#GoogleTagManager
#CRM
CSS Selector Tutorial: flukeout.github.io/
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[@tonyfung_]

Dude, this was amazing. Thank you so, so much. Honestly. Great informative video.

[@dawidkitura5548]

So helpful! Thank you! Subscribed! Liked! Loved :D

[@arnoldmagalong5634]

Get well!

[@OddMoneyTV]

Do you have another video showing how to do this for the other UTM parameters?

[@Dantes100]

Julian, how do I enter multiple selectors if I want to track a few different forms at once? Thx!

[@ncomlegacy]

Hi Julian, I'm struggling to find the CSS Selector. I currenly use Mailerlite and the SOURCE Form field is as follows:
Thank for your help!

[@SapphireUnique]

this is a god send thank you so much dude. Question - I was under the understanding that when a users enters a landing page via UTM code that cookies continue to follow them even when they browse to different pages, isnt that how Google Analytics works? Ie a user enters via GooglePPC Source/medium and once leaving the page, GA still follows them via cookies? Wouldn't this mean there is no need to add the GTM "Set Cookie" tag/trigger?

[@MeasureSchool]

no, GA sets cookies that follow on that particular domain. Not other websites.

[@SapphireUnique]

@@MeasureSchool no i meant different pages on the same domain

[@SapphireUnique]

When setting up UTM and a user enters the initial landing page, doesnt GA follow the rest of their session on the same website? Or do you lose them once they navigate?

[@nickliberati9982]

Thank you for this Julian. Can you explain how to set it up so if a value already exists in 'source', to not overwrite that value? Example: I want to track only the original source. I follow your instructions on the first form that a contact fills out, and source gets added. If that same user comes back in the future and fills out a second form on my site, how can I prevent the source from the 2nd form from over-writing what already exists from 1st form? Many thanks.

[@MeasureSchool]

Hi Nick, I have done a video about this a few years ago, you can have a look here:
th-cam.com/video/jWnJKmAFcVg/w-d-xo.html
This will track every traffic source of the user. Hope it can help you.

[@DonFiler]

I don't get a UTM Source from the Storage/Cookies result. What am I missing and how do I make sure the UTM information is added to the URL?

[@sanchesluiz1]

Follow de instructions but couldn´t download the template for GTM. Can you help me?

[@villavisionsverige9376]

Hi, can you please make a video or answer here how you can achieve the same results but for MailChimp pop-up forms - Is it possible? :)

[@MeasureSchool]

as long as the pop-up form is on your own page (not in an ) it should be possible

[@chandannasta]

I dont know your name bro but liked 1 of your videos. I have a query for which I need help. Is there any way i can mail you in order to explain my query so you can understand it well or whatsapp you?

[@silviagomez7404]

Julian, I don´t see anything firing on my (I don't get a UTM Source from the Storage/Cookies result).

[@silviagomez7404]

I am working on a Squarespace website, the parameters they suggest to track info on hidden forms is
?SQF_SOURCE=facebook
However, I want to integrate analytics as you mention in this email. I followed steps but I see tags not fired "set cookie"

[@ihorkisilov2498]

Following the same logic, we can track any utm parameter right?)

[@MeasureSchool]

yes