Thai Health Promotion Foundation - Speed Limit Monk Statue

SPEED LIMIT MONK STATUE
“FIRST EVER HOLY CHARM THAT CAN WARN YOU TO BE MINDFUL AND CAUTIOUS WHILE DRIVING”
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BACKGROUND
In Thailand, there ARE more than 35 million DRIVERS ON THE ROAD. AS A buddhisT country, 76% of THAI drivers have monk statue
PLACED on their car dashboard, BECAUSE THEY believe that monk statue, BEING HOLY, CAN Save them from road accidents. But the fact is Thailand still rankS second in the world for road fatalities. because accidents are caused by their SPEED driving. THAI HEALTH PROMOTION FOUNDATION WANTS TO HELP PEOPLE DRIVE SAFER AND DECREASE THE RISK OF ACCIDENTS. HOW CAN WE TURN fAITH OF THE PEOPLE AND USE IT TO REALLY PROTECT THEM?
IDEA
INTRODUCING Speed Limit Monk Statue. THE World’s first monk statue that CAN warn you to be mindful and cautious while driving. USING GPS trackER and speed detectOR, THE MONK STATUE CAN Detect different legal speed limit ON each road that the car IS CURRENTLY on. If THE driver exceeds legal speed limit, the statue will AUTOMATICALLY PLAY PHRA PAYOM’s PREACHING VOICE THAT WAS PRE-RECORDED in 9 different speeches, ALL OF WHICH WARN THEM TO BE MINDFUL, SLOW DOWN AND DRIVE SAFER. WE hostED EVENTS AROUND THE COUNTRY TO GIVE AWAY THOUSANDS OF STATUES DURING SONGKRAN PERIOD, WHERE MOST OF ACCIDENTS OCCUR.