THE ILLUSTRATIONS OF HERBERT LEUPIN HD
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- เผยแพร่เมื่อ 5 ก.ย. 2024
- It was far from easy deciding which of the many images of Herbert Leupin's to use in this video, for the simple reason that he was one of the most stylistically diverse illustrators I have yet covered. And as with the slightly older and not totally dissimilar fellow Swiss illustrator Niklaus Stoecklin, who recently featured on the channel, I find myself hoping that this video brings Leupin and his work greater recognition.
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(193) What charming, joyous artwork!!! I never heard of this chappie before, but can't thank you enough for this WONDERFUL upload to share him with the world!!!
Hello again and as usual I'm very grateful for your comment. And Im vwry pleased to have introduced you to the beauty of Leupin's work.
What a great illustrator. Thanks for posting another great video.
I'm glad you enjoyed his work. Thanks for the comment.
I absolutely love advertising and poster illustrations from the 1940s and 50s. Herbert Leupin's work is among the best I've ever seen. I can't, however, say I admired his later works as much. Still, he had remarkably diverse styles. I thoroughly enjoyed this video, and your choice of music was perfect.
Hello and thanks for your comment. I have to say I'm with you all the way regarding the later work. I try to keep my opinions out of the videos but in this context I'm happy to denounce it as self indulgent and unattractive.
I can’t understand why illustration is treated as a lesser art. In many cases illustrators are better artists than some of the big names in the art world. I’d love to know how big the original pieces are.
Hello and thanks a lot for your comment, which naturally enough I completely agree with. In terms of his posters I don't know for sure but general practice in lithography at that time was to create the image the same size as it would be printed, So if we estimate the average poster would have been maybe 5ft by 3ft
( a generic guess on my part) that's how big the original image would have been too.
i think illustrators have brought a lot more joy to the world than 'serious' artists...by far.
Art in general, though superior to all the sciences in both creativity and skill, has always been looked down upon. It is one of many damning indictments of our stupid failed societies.
The word 'charming' was used half way through and I think this word captures my view of this wonderful illustrator's work. Thanks for a smashing new video to start 2024 with a flying start.
Thanks to you as ever for your continued appreciation, and i thought it made some sense to kick off the new year with a more than usually upbeat illustrator.
Graceful, happy and timeless illustrations by another artist receinig your spotlight. Many thanks!
Hrbr
Hello and thanks for the comment. Always welcome.
*receiving
What a wonderful collection of art! Now, as to the changes of stylistic treatment, I can't help wondering - and not necessarily to cut 'n' paste my own experiences and difficulties onto Herbert Leupin - but I wonder if - as you ponder upon - the changes were invention born of necessity? Since I have developed an essential tremor, maybe he had the same problem and was forced down different routes of visual expression to maintain sanity and his livelihood. A tremor need not be immediately visible, and can be concealed briefly - people wouldn't know I have one unless they actually saw me trying to write or draw. So, perhaps he kept it quiet and modified as far as he could, using his experience and keeping a weather eye on stylistic changes. Anything more intensely rendered would be kept to a minimum and the quirkier work eventually dominated. Anyway, he was a very clever man and I am grateful to learn of him. Thanks Pete!
Hello and thanks for the comment. And it's an unfortunate coincidence for both of us, but I have had that condition too for over 30 years. But I think it's more likely he went where he did out of choice. Tremor - in my experience at least - isn't intermittent, and he carried on doing the more realistic works long after he began with the scribbles. But who knows?
@@petebeard Mm. Mine started in my late forties and seems to have been inherited. Both my grandmother and uncle had it and it skipped my mother and landed on me! My mother really wasn't interested in art, somewhat of an injustice there as a tremor really made a difference for me!! Of course, as for Leupin, let's say if he did have a tremor, the later more rendered works could have been carried out under his direction by others under his employ, just to carry on the established brand name. That could be a reason for there not being any in depth information regarding either himself or his working practices. He was both lucky enough and hard-working enough to establish a brand that people liked and company directors who wanted more of it. he could have had his own little studio set-up like - for instance - Eisner and Iger back in the 40s and 50s. My own tremor results in a reasonably steady hand until I try to draw or write. I tend to tense up and, of course, that's when the tremor worsens. Annoying when I think I used to be able to draw with a Chinese brush! Looking at people just drawing and painting away tends to bring tears of frustration but, at the same time, I can't look away!
@@josefschiltz2192 At the risk of turning this into a health line I have to say that in my case Beta blockers were prescribed and contolled it enough to enable me to carry on earning a living. But I came off them when I retired as they tended to make me faint. I assume for some reason you don't take them. Such is life, eh?
@@petebeard Exactly the reason! Wouldn't touch them with a ten-footer! I did try EarthClinic, but diminished funds cancelled the options out for regular maximum effective use. My posts between Soazburrolady and myself are on there on the subject. Won't say anymore on the subject here because, as you said, this isn't a health line. It is something however we could dearly do without as our means of expression has got effed up! 🙄🙄! I can do some stuff digitally, but it like drawing with a brick! The feedback you get from trad just ain't there! I can use a large blackboard and chalk to doodle away - like tinkling away by yourself with piano! - but it a bit difficult to sell artwork on a blackboard! I used to work on smaller and much smaller! And I don't want to render with scissors like Matisse.
@@petebeard Indeed.
Captivating work. Thanks for sharing. And remarkable how he seemed to know the market for illustration was shifting and he adopted a looser more contemporary look. All the work, every period, was wonderful.
Hello and thanks a lot for your comment, and I'm very pleased that you appreciate the quality and diversity of his work.
Joie de vivre , joy for life and precision in his work. What a fantastic artist. Thank you for sharing this wonderful presentation !
Thanks for your comment and I'm glad you are watching more videos from my back catalogue, and finding new illustrators to admire.
I'm particularly enamored with the idea of personal reinvention; it has been one reason I never tire of Picasso. Thank you for highlighting this career I may never have known was all one artist.
Personal reinvention in advertising means self confidence, imagine one after one works on demand - from top level brands - I want to supose you must use not only all of your capacity/knowledge rather than time production and a great array of graphic styles! In other way, making art, at his path, in a carrer ending seems the opposite to ad/stress/work.....
Hello and thanks as usual for your appreciation and comment.
Such wit and humor. What a great episode, thank you!!!
Thanks a lot for your comment and appreciation.
Happy New Year Mr.Beard! Quite the prolific and varied work of Herbert Leupin's I particularly enjoy his more rendered pieces but even his most abstract work shows an amazing creative ability. He also exemplifies why artists shouldn't be afraid to experiment with their own style and should instead never fall from the pitfall of making the same painting over and over again.
Hello and thanks a lot for your comment. What sueprisd me most id thathis clients went along with the transformation. Usually a change in style is a commercial kiss of death.
Interesting mix of extreme photorealism and less rendered images all through his early career. I wonder if vision problems popped up in later years. Another masterpiece by you, Pete. Keep them coming.
Hello and thanks fr the appreciation and comment. I'm afraid his reasons for the transformation - physical or creative - will have to remain pure speculation on out part. I suspect the latter, though.
*Leupin's* economy of style straight to the point & that beautiful color palette ... I like it
Hello and thanks. Blad you like his work.
Simple but very eye catching illustrations hardly needing words. And that is what good advertising is all about.
Thanks for your comment. What a dreadful state contemporary advertising is in. It's as if imagination has died a death.
⭐⭐⭐⭐⭐ this is one I can re~watch again & again ... Thank You *Pete*
...and again!
I really enjoy your series. Thank you!
I'm pleased to hear that. Thanks a lot.
Maybe in about 1000 years, society will be advanced enough to realize that Art is second to none.
Its a nice thought but I can't share your optimism.
Geez, Pete! Ths guy wa wonderful. Thanks fr bringing hm to my attention.
Thanks for the comment and as always you are welcome.
I wanted to sample all the meats, squeeze whatever was in the tube ( actually just to feel it in my hands , a metal tube - nostalgia) and drink whatever bubbly they were selling in those bottles. Wonderful life's and use of color and illustration to create those feelings and urges. oh and Thank you so much very well presented.
Many thanks for your appreciation of this video and reflection on the nature of his work.
Thanks, Pete, for another excellent video, It would definatelly have been interesting to know a little bit more about his thought processes with regards to why he used the various stills which he did.
Hello again, and yes sadly there is very little recorded about his life and career - and nothing at all about his thinking.
Not sure what I enjoy more in this series, the narration/writing of Mr Beard or the actual subject matter.
Thanks a lot for your comment - I'm always pleased to know the channel is appreciated.
I always appreciate your descriptions of the various styles and methods being used by the illustrator being covered. Your use of the word “doodle” was new to my ear anyway. The reinvention shown here is quite interesting. Almost like a classical musician becoming a country singer. It’s all great music in the end. Happy New Year!
Hello again and thanks. Maybe it's just us Brits who use the word.
@@petebeard sorry, I meant first time I remember you using the word to describe an illustrator’s style. Definitely know what doodle means. 😁I really enjoyed your chronicling his change/evolution of style over the years which is not often seen in other illustrators.
Love his earlier work! So clean and graphic, this was fantastic, thank you so much!
I'm pleased you enjoyed the video, and like you I'm more inclined towards the early work than the later.
the best artists have an evolving style, adaptable and expressive for clients, transcending media and being applicable to a variety of subjects.
Hello and thanks a lot for your comment.
Another great offering...happy new year too....cheers...E
Hello again and I'm very pleased you continue t enjoy my offerings. Same to you and yours for 2024.
@@petebeard....😊....
Thanks for the presentation. It appears that Leupin's style followed the trends of the time. Even tv cartoons became less representational in the 1950's and 1960's.
Hello and thanks for your comment and observation about the change in fashions.
What a beautiful and informative video! I had never heard of this artist. Thank you so much for your hard work.
Thanks for your appreciation, and I'm pleased to have introduced you to his work.
Terrific video as always, Pete! I had to press pause when you said that his children's book work was available to purchase online. I was able to have two books ordered by the time I finished watching the video. I very much dig Leupin's work as well as AM Cassandre; and I very much thank you for introducing your audience to them!
Thanks a lot for your comment and appreciation of the channel. And I'm glad you thought enough of his book work to invest in some.
I so enjoy your illustration series. Thank you.
Hello and thanks a lot for your appreciation. It's very welcome.
I know him from knie poster because I live in Switzerland. But I didn't know his other works. they are great. Thanks!
Hello and thanks for the comment. I'm very glad to have introduced you to his other work. He should be much better known - in Switzerland too!
Wow! I thoroughly enjoyed this, thank you very much. What an artist, but what creative imagination. A delight and inspirational. HNY.
Hello and thanks a lot for your comment. And best wishes to you for 2024 too.
thanks, sir, these are always a delight to watch.
Your appreciation is very welcome. Thanks.
What a great Kings’ Day gift! A new video 🎉
Thanks a lot once more for your appreciation.
Absolutely wonderful! I'm sure I've seen examples of work like his earlier posters (if not his actual work!) and I loved the map at 6:11! The Bell chopping block ads made me smile as I had a job ages ago where I sliced plenty of meat and cheese!
Hello again and it's not many who could turn meat into a tasteful still life.
Thanks PETE and May your New Year be a Blessed One 😊
Thanks for your good wishes and the same to you.
Another great video Pete. I am particularly struck by his wonderful use of colour
Thanks for the comment. Glad you like his work.
Another artist ! He had, a variety of way to draw his image, again, as if it was not from him, not a specific style all along his career.
Still great discovery, and as always, a very good job !!
Hello and thanks a lot for your comment. I'm glad you enjoyed the video.
Loved this one! I con't imagine artists today having this much creativity, and certainly no businesses willing to use images of this quality. Sad.
Thanks a lot for the comment - and you echo my own thoughts on this subject.
Through all the changes, Leupin seems to have maintained the rare talent for the instantly drawing-your-attention image, an image so "right" it often called forth a smile even without anything humorous about it. and I applaud an artist who is not afraid to change his style, although...one thinks (well I do, mostly because an old puzzle of his with many fond associations with my son and his high school circle, yet hangs on my wall) of Wysocki, who went from second-rate but at least mildly interesting ripoffs of Grandma Moses to fourth-rate and devoid of any redeeming quality cat pictures.
Hello and thanks as ever for your comment and observation about stylistic evolution/transformation.
Very nice. I really like his human figure drawings. They all seem so happy.
Hello again and thanks again for your comment. You're right - it's all refreshingly upbeat.
@@petebeard Hi Pete, Merry New Year
Such a pleasure.💛
I'm delighted you think so. Thanks as ever.
Thank you, Pete! Another wonderful artist worth remembering. Apart from enjoying your videos per se, I also enjoy seieng the growing number of subscribers, although in my opinion it still is just a fraction of what this chanel really deserves.
Many thanks for your comment, and of course I totally agree with you about my subscriptions, but I tell myself at least they are moving in the right diection. And if I live long enough maybe I'll get my crappy youtube silver plaque for 100,000 before I fall off my perch.
The brick and concrete backgrounds for the commercial posters worked so well that I didn't notice them until you stopped talking. As for Leupin, clearly a brilliant artist all round. Though, of course, I noticed his precision and observation most in the botanical themes. Each plant clearly recognisable and perfectly presented. Obviously a country boy who had taken notice of his surroundings.
Hello and thanks a lot for the comment. Maybe the botanical accuracy thing is somehow a Swiss thing? I think you remarked on a similar aspect of Herbert Stoecklin's images.
@@petebeard So I did. It must be the Ricola herbal sweets they love so much.
Happy New Year and thank you for another brilliant exploration. So many wonderfully talented artists and designers, you do them justice bringing them back into the light. As always look forward to your next foray 😎
Many thanks for your appreciation - it's very welcome. And that's a great logo you've got, if you don't mind me saying.
@@petebeard Thank you 🙂
I enjoyed this video immensely! Thank you!
Hello and thanks a lot for your comment. It's good to know you appreciate Leupin's work.
Fascinating as usual-thank you Pete-very appreciated the way you do this.
Hello and my thanks for your appreciation. Always a tonic.
I can't help but to compare his career to Picaso. A man so tired of perfect renders that he had to regain his child like drive for expression and still leaves us speechless with the beauty of it all.
Thanks for another comment, and that's an interesting - and valid - comparison.
Thank you 🇨🇭
You are most welcome.
👍Thank you.🇬🇧🇵🇹 (Just in time for the Epiphany!)
You are welcome, as always.
Precision joy….❤
Hello and thanks a lot for your comment.
Love this one!! it's odd that posters were such a mainstay of advertising and now almost irrelevant. Tnx!
Don't get me started about the demise if the illustrated poster. The lazy use of photography across all advertising makes me want to take up arms.
Yes! Diverse styles indeed! I particularly LOVE the colorful book illustrations. Children's books (like his) fascinate me. And the idea of posters being a major advertising medium is lost on us old timers. Tnx! And Happy New Year!
Hello agai and thanks as ever. And I was astonished to realise that having made those wonderful Grimms illustrations he never returned to children's books. What a waste.
Let only this tiny comment, seeing what Pete show us about this great creative at min 9:55 there's an excellent example of self confidence and genious!
Hello Gabriel and thanks a lot for your comment.
Thanks, Pete, for the excellent presentation of this very inspiring Illustrator. Herbert Leupin was blessed with both skills and vision. I thought his scribble/gestural style was as powerful as his realistic representation. One could always see the point of view and read the message.
Thanks a lot for your appreciation and comment. And I agree that the scribbles were every bit as eloquent as the more representational stuff. Although I think towards the end he became a little too self indulgent.
Un gran creador de carteles. Una obra a valorar. Un lenguaje inteligente.
Hola y muchas gracias por tu apreciación.
@@petebeard Muy buen trabajo. Gracias.
Thank You Pete X
You are welcome, as ever.
Excelent work ..Greetings frim MEXICO.
Thanks a lot for your appreciation and comment. And greetings from England to you.
Glad you are back on my ipad
And so am I.
TS 4:54 the little men & the witchy looking one following has excellent & skilled lighting. I used the *pause button* to get a really good look at them
Good things such as your comments come in threes apparently. And what a pity he never returned to children's book work later.
Wonderful videos. Albert Hunter is a favourite of mine. I’m wondering if you covered him. I’d love to see and hear your take on him. Thanks for all these!
Hello and thanks for the video. The name Albert Hunter was one I'm not familiar with. So I headed for google but can't find any evidence other than a couple of tiny pictures which may or may not belong to him. Either way it looks like I won't be featuring him - I'm at the mercy of what's available on the internet.
Hey, amazing content please keep creating
Thanks a lot for your appreciation. I'm not planning on stopping making them any time soon.
Well, Leupin demonstrated how art & illustration are married even after “until death do us part.”
Hello again, and to follow up on our earlier musings I feel that the general self indulgence of his art when he had finally given up commercial work sort of underlines the point. Illustrators work for clients first and themselves second.
@@petebeard Of course, bread before art. I wonder what Van Gogh would have done if he’d been a little later?
Ever think of addressing Hokusai? He was the master of reinventing himself.
Thanks for the suggestion. But much as I admire his work I can't really consider him to have been an illustrator, and so I leave him and countless other artists I appreciate for others to write about.
👍
Thanks for the thumb.
Seymour Chwast is another designer who was comfortable adopting various styles and artistic personas for different customers. Have you done a profile of him?
Hello and no I haven;t. But he's on a list of possibles, along with his running mate Milton Glaser. Lord knows when I'll get round to them though. I've already got many other works in progress.
Hello,
The criteria were a more "open mind", a fresher sensibility and one more reclaimed past decoratif memory...
Thank you very much.
P.S: Sorry for my English..😔
Hello and thanks for your comment. Please don't apologise for your English - it seems fine to me. And if you prefer use your own language and I can translate it in google.
Hey, Pete, have you ever heard of a watercolor animal illustrator by the name of Susan Zabinski-Blackwood , she does Wonderful Work
Hello again and no, I was not aware of her work so thanks for introducing me to it.
To the sagacious author, compiler and narrator... A delicious new year to you, as enjoyable as your scrumptious posts! Respectfully submitted for your consideration Gregg Oreo Long Beach CA etats unis
Hi Gregg. I thought I'd like to kick off the new year with a cheerful subject, and Leupin fit the bill admirably.
@@petebeard and. Gilbert and Sullivan fit the bill: "Admiral -ly"! Cheerfully yours Gregg Oreo
(Thanks for always making my world a happier place! ) G
Wow. I agree, Pete; Leupin's stylistic diversity is amazing. But, of, course, the craftsmanship is still there. It also brings up a side issue worth exploring,sort of flipping the coin: that the clients Leupin worked with were willing to accept such diversity. As you know (at least in today's world) advertising feeds upon itself so much that everything begins to look the same. Find one look that works and everyone jumps on the band wagon. I'll go out on a limb and say that there is no limit to the talent and diversity of artists working today but it's the limited vision in visual advertising that makes it all so dull looking with "cookie cutter" images. Wonder what kind of discussions/inut the advertising execs had, if any. So the question remains: were advertising executives more willing to take chances and use more creative visuals than we see today? Curious to hear any opinions. As always, Pete, an enlightening and educational-and just beautiful art to look at!-video. Hope your New Year is going well. Cheers to you and the missus!
Hi Doug and thanks for your comment and considered reflections on the state of advertising. I suspect (but don't know for sure) that Leupin and his contemporaries had a much more direct relationship with his clients, without the supposed psychological claptrap that became prevalent with Madison Avenue, and the intervention of the various denizens of ad agencies, all of whom would have their say. Simplicity and aesthetic cnsideration. Works every time, but they don't seem to be happy with that. And of course illustration in modern advertising is very rare indeed. When teaching I used to encourage my students to kill photography students whenever they had the chance. I was only half joking. Best wishes to you and yours.
Would it be possible for you to do Winold Reiss?
I've considered him as a subjsct and its possible he will appear in the unsung heroes of illustration series. But in truth he was far more an artist than he was an illustrator and there are just not enough images, other than his vast number of portraits (which of course are art rather than illustration) to enable me to make a full video. But thanks for the suggestion.
좋네.
고마워- 마음에 드셔서 기쁩니다.
4:21... now there's a children's story I'd never seen 😆😆😆
I have no idea what the title translates as but I can think of quite a few amusing English versions.
Swiss “neutrality” …….
Hello and given that they are made up of French, Italian and German citizens it's easy to see how they would opt out of taking sides.
@@petebearda todos ellos les interesaba y les interesa. Refugio para las élites y su dinero. Con Bancos opacos, reloj de cuco y chocolate y cumbres nevadas.
sorry, don't care much for Leupin...
Can't win 'em all...
your site and insight is great though. thanks for sharing@@petebeard
So cute!!!
Thanks for your comment. I'm glad you like his work.