I definitely think this is something that could help my business. My goal is to target middle aged to elderly clients for custom fabricated hand rails in my area. I think it’s great because that age group is far more likely to read what comes in the mail than younger people and they are more likely to need a handrail fabricated for them. My business is slowly growing but I want to accelerate that as fast as I can. Great video!
I look at everything I get in the mail before I toss it, even though I toss almost all of it. By the same token, I look at every email I get before I junk it, so not sure how to judge the difference.
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Good tips! I can understand it’s about consistency in a targeted area. One also has to take into account the cost of those efforts as well. This video gives some good tips on attempting to strike that balance.
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We have a list of names/addresses. We are looking to target. Do you have any recommendations for which company we should hire? Looking to send a total of 20,000 pieces.
This doesn't make any sense. Sending out constant post cards is ALOT of money. EDDM for one route is like 150-200 dollars (about 550 addresses). The cost to print 5000 post cards is like 600-800 dollars. If you send out 5000 post cards every month, that's like 3,000 dollars every month just for the marketing. It seems like you're talking to established businesses because a business just starting out cannot even come closer to a 3k/month marketing budget. They can probably do 200-500 per month (if that). It's so frustrating when marketers talk this big game about getting results, but "oh yeah, you have to pay us pretty much whatever you earn in your business". It ends up being a circle jerk. Sell your product/service, pay what you made to the marketer so he can get you another client, rinse repeat. If the cost to acquire a client is more expensive than what you're making on the client, then the business is doomed to fail.
Yes, you definitely have to have the budget for this particular strategy. I would never tell a brand new business to start with postcards first (unless they had some sort of outside capital to put toward it). Every marketing strategy should make you more money than you put into it. If you pay $3000 per month for postcards for example, then the return should be much more than that for it to make sense for your business.
That's a tough question. If you're targeting a very specific demographic instead of postcards you could try some direct postage letters or envelopes with flyers for that target market. It may be more effective and same price because you're doing a small print run on postcards
What if i know without a shadow of a doubt that the people i a mailing are actively in market for what i offer, and the average buying cycle is between 14-30 days? Do i still need to repeat mailings?
Yes! You don't know if they will for sure see it the first time. Maybe they are shopping around and pass you up the first time and then the second time they call. You just never know so it's always better to do repeat mailings.
I'm glad this was valuable for you! I’d like to invite you to join our free community, where business owners and entrepreneurs connect, share, and grow together. Here’s the link if you’d like to join: www.skool.com/growth-hub-for-entrepreneurs-6013/about
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I definitely think this is something that could help my business. My goal is to target middle aged to elderly clients for custom fabricated hand rails in my area. I think it’s great because that age group is far more likely to read what comes in the mail than younger people and they are more likely to need a handrail fabricated for them. My business is slowly growing but I want to accelerate that as fast as I can.
Great video!
Very good break down and information- I just started. I’m very shocked at how many businesses send direct mail.
I look at everything I get in the mail before I toss it, even though I toss almost all of it. By the same token, I look at every email I get before I junk it, so not sure how to judge the difference.
Great tips! Direct Mail still works. Largely depends on the tactics and testing to be really effective. Thanks for posting 🙂
Hey, we really appreciate you recognizing the value, we just launched a free community on Skool with exclusive content that I think you’d find interesting. Here’s the link to join for free. 📣💥 We’d love to see you there.
links.matterhornbizdev.com/widget/form/rBvNYtKokEfJeq5clIsz
Great information and very well spoken! I usually get bored listening to videos but found this to be quite helpful. Thank you!
Glad you enjoyed it!
Hey S P, thanks again for your comment, we just launched a free community on Skool with exclusive content that I think you’d find interesting. Here’s the link to join for free. 📣💥 We’d love to see you there.
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SOOOOOO good! Thank you!! 😊
You're welcome, Danny! Are you already in our free community for business owners? We have a ton of value we would love to share with you.
EXCELLENT
Good tips! I can understand it’s about consistency in a targeted area. One also has to take into account the cost of those efforts as well. This video gives some good tips on attempting to strike that balance.
Glad you like it, did you hear about the new free community we lunch for business owners and entrepernous?
@@MatterhornBusinessDevelopment I may have if it was in the description. Would you let me know just in case?
@@jerel2119 Sure, here's the link for it: www.skool.com/growth-hub-for-entrepreneurs-6013/about
@@MatterhornBusinessDevelopment thanks I’ll check it out!
I look forward to your training
Very Cool Gerald! I’d like to invite you to join our free community, where business owners and entrepreneurs connect, share, and grow together. Here’s the link if you’d like to join: www.skool.com/growth-hub-for-entrepreneurs-6013/about
Great tips! Thanks
Very helpful thank you 😊
You’re welcome 😊
Hey Alecia, thanks for your comment! We just launched a free community on Skool with exclusive content that we think you’d find interesting. Here’s the link to join for free. 📣💥 we’d love to see you there and learn more about you.
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We have a list of names/addresses. We are looking to target. Do you have any recommendations for which company we should hire? Looking to send a total of 20,000 pieces.
Hello, im doing the same. How did it go for you?? Any luck??
This doesn't make any sense. Sending out constant post cards is ALOT of money. EDDM for one route is like 150-200 dollars (about 550 addresses). The cost to print 5000 post cards is like 600-800 dollars. If you send out 5000 post cards every month, that's like 3,000 dollars every month just for the marketing. It seems like you're talking to established businesses because a business just starting out cannot even come closer to a 3k/month marketing budget. They can probably do 200-500 per month (if that). It's so frustrating when marketers talk this big game about getting results, but "oh yeah, you have to pay us pretty much whatever you earn in your business". It ends up being a circle jerk. Sell your product/service, pay what you made to the marketer so he can get you another client, rinse repeat.
If the cost to acquire a client is more expensive than what you're making on the client, then the business is doomed to fail.
Yes, you definitely have to have the budget for this particular strategy. I would never tell a brand new business to start with postcards first (unless they had some sort of outside capital to put toward it).
Every marketing strategy should make you more money than you put into it. If you pay $3000 per month for postcards for example, then the return should be much more than that for it to make sense for your business.
I can afford to send 200 cards 3 times to a very targeted area with information. Is it worth doing
That's a tough question. If you're targeting a very specific demographic instead of postcards you could try some direct postage letters or envelopes with flyers for that target market. It may be more effective and same price because you're doing a small print run on postcards
What if i know without a shadow of a doubt that the people i a mailing are actively in market for what i offer, and the average buying cycle is between 14-30 days? Do i still need to repeat mailings?
Yes! You don't know if they will for sure see it the first time. Maybe they are shopping around and pass you up the first time and then the second time they call. You just never know so it's always better to do repeat mailings.
I mail postcards and flyers for my "Work From Home" opportunities and it works! The key is staying consistent with your mailings! Great video! 📬
I'm glad this was valuable for you! I’d like to invite you to join our free community, where business owners and entrepreneurs connect, share, and grow together. Here’s the link if you’d like to join: www.skool.com/growth-hub-for-entrepreneurs-6013/about
Great video, thanks!
You're welcome! Let me invite you to our free community, where business owners and entrepreneurs can find a place to share and grow. Here’s the link if you’d like to join:
links.matterhornbizdev.com/widget/form/rBvNYtKokEfJeq5clIsz
@@MatterhornBusinessDevelopment i'm interested in a community like that however I'm very much not interested in sharing my phone number.
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