The Guitar Propaganda Machine - Are you tuning out?
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- เผยแพร่เมื่อ 10 ก.ค. 2024
- If you haven't noticed a new Fender Acoustasonic Jazzmaster just released. Baxter and Jonathan talk about the avalanche of gear reviews that all come out on the same day and why that might not be such a good thing for manufactures.
With the amount they sent out for free I now understand why they are so expensive.
Haven't watched one of those videos - it's just a different shape then the last two.
@@waxman9550 there's a humbucker now, and new colors !1!!11
Haha
@@waxman9550
Honestly, there are more differences between the three than just the body shape, and the new Jazzmaster is significantly different than the other two. Maybe we’ll get an Acoustasonic Precision Bass next.
@@markferguson3745 You must mean Trump; the guy who did more for the middle class than any president in modern history before the liberal dream that is Covid? Or maybe I missed something.
Completely tuned out...unsubbed from almost all guitar related TH-cam channels because of this cycle. Just a few left - thank you to you guys for putting out unique, and valuable content
same here. 🐰❤️🇺🇸🎸🎶🤝✌️
You tuber guitarists last week... We are not paid shills...This week “shilling.”
That's funny...let the shilling begin:)
Most of the big cats are pretty transparent about it and can be honest for the most part. It's really the smaller channels that have to play ball or they won't receive the new toys in the future...:(
being shills and being paid professionals are different things
shills do not disclose they are being paid, right?
@@CasinoGuitars Yeah, Paul David's video about it was gorgeous, as usual, but he really didn't refrain from being very critical about it. Now something like Anderton's, well... They do have to sell these guitars, which is understandable. It's not like they're hiding that fact.
@@arn999 I think I watched it twice it was so pretty:)
Before TH-cam everybody understood that advertising is trying to fool you.
I've noticed that most guitar channels are just advertising channels now.
Well, a lot of them are guitar shops. It's their job to sell things, they just hide it well.
@@oisinmcphillips2090 And a lot of them aren't and pretend they are giving an objective review, when in fact they are getting paid.
Getting paid or not an issue, hiding the fact is and aside from anything is against the law (in most countries) & certainly against the terms of TH-cam service.
Professional artists are given guitars for the same reason. So you see them playing them. Like the sound and buy one. TH-cam is more accessible than pro musicians so yeah we’re getting ad bombed.
@@nevillecragg9066 It was literally just an observation, I fully grasp the concept. And there is a difference between slick advertisement like reviews and personal reviews both can be sponsored but I was just trying to say I notice a lot of the bigger channels just seem more corporate now.
Every guitar youtube channel at 10AM EST released their acoustasonic video at the same time. It was impossible to not see it as a marketing move. But to answer your question yeah, it soured it for me. Seeing literally 12 all uploaded at the same moment, I didn't watch a single one of them.
Definitely starting to tune out when I see tons of the same thing all at once. Makes me really appreciate how genuine you keep your channel. Thanks for being awesome!
Thanks D. We appreciate the nice comment. Our candor sometimes gets us in trouble with the big boys :)
Every morning, I log into work and turn on TH-cam to watch your vids. Most days, this is the best part of my day!
Thanks a ton! That means a bunch and were thrilled to be a part of your morning!
Jazzmasters exist. Acoustic guitars exist. Now, thanks to Fender you can have a guitar that is both of these things and at the same time neither of these things. Hard pass. 🎸
The sum is less than the parts.
Here’s a second opinion: And, they’re ugly.
Talman 2.0 at 10x the cost
@@stanrubin9409 If they just painted them, entirely, they would have looked a lot better.
I think they can be a good buy, but the use case is verrrrrry narrow.
I'm really glad you guys mention the secret stick most TH-camrs don't mention: if they're not nice, the manufacturers stop sending them products and, like them or not, demoing those products means more channel views. That seems to be what a lot of people don't understand when it's all "He was paid!" vs. "He wasn't paid." It's possible for the companies to put a _lot_ of pressure on a TH-camr to play nice without paying them.
I went down the rabbit hole yesterday and watched several videos.. By FAR Ola's "Will it Chug" was the best. The first 2 mins is a must see.
I agree, it was hilarious and his review covered pretty much everything you need to know about the guitar. Was quite refreshing
@ZIP-FIX GUITARS that's exactly the point. Why would fender send him an acousasonic.....
This is why I'm not subscribed to a lot of the channels so I'm not flooded with the same content. But that's also why I like this channel, cause this is their acoustisonic video.
Thanks a ton and love your handle! Ye, we just couldn't bring ourselves to do it. We figured there were enough out there. Thanks a ton for sharing and for tuning in!
@@CasinoGuitars I would expect you guys to do a vid, more than most that did, being a store that I assume probably sells them. Not that it is expected of you but it would make more sense. I appreciate this video much more.
@@mikehickey9540 thanks a ton mike! We do make a conscious choice of the pieces we want to highlight. Thrilled you enjoyed the video as well!
Personally, as a content consumer, it’s rough to see. I’d personally never gig with a guitar from the acoustisonic line, but I understand why someone would like them. I also appreciate that a lot of r&d probably went into the design of them, so Fender has a lot invested and want to see a good return. Appealing to massive creators isn’t a new thing, and given the stakes involved for Fender, it makes sense.
From the perspective of the content creator, I 100% understand taking the paycheque. Views are down, copyright strikes are rampant, gigs have dried up, and bills stay the same. If I was them, I’d 100% take the cheque and the guitar. It also provides the ability to build a brand relationship with a company that makes other, high quality instruments too. They never have to use the acoustisonic afterwards, and they could even sell it if they wanted to. So no shame on the content creators at all, Im probably just not gonna watch that video.
I agree. I appreciate Fender doing something different. Is it going to appeal to all? Never will, but at least they are moving forward in design and sound.
The people who get them should hang onto them and save them, 'cuz they won't get popular and will become future oddities - but worth having, as a curiosity. Even more so if you can get one finished differently. They are the kind that would be good to keep next to the couch, or in the office, or on a stand in the bathroom, so you can grab it if you get an idea.
They would be great if small numbers of 'em were made to supply a niche market, if Fender was gonna make 'em long-term; but I fear that they won't become an overnight sensation, and so Fender will discontinue them. This is too bad, as they will be JUST what some few types of people will find to be just right for them.
A few years ago, Budweiser made an ale to try to sell to the US, where people had started accepting the craft beers, and so small breweries came out with all these ales. So Budweiser had their go at it - and when it didn't sell well, they stopped making it - which was too bad; it was OK for an American ale, and kinda tasted sorta "Budweiser." It didn't hit the "Home Run," though, so it disappeared. The acoustic Fender guitar will certainly appeal to the folks that liked the first Acoustasonic but had wanted it to resemble a Strat more than a Telecaster.
I remember that Roy Clark got an Ovation acoustic when they first appeared, in the 1960s. He strung it with electric guitar strings, so he could practice on airplane flights - and he liked it(although it was Glen Campbell's endorsement that caused a lot of people to give 'em a try). Later on, the US vocal group America made them popular by all 3 playing them - which was a good advertising image, the 3 of them, all with Ovations, including a 12-string.
This is all Music business stuff, like you've said. The noise will pass soon, and the guitar probably will, too. Which is too bad - it would probably be a worthy mate to the Fender acoustic Tele clone; you know, to have a Strat clone available for the folks who'll prefer for their Fender acoustic guitar to resemble a Strat instead of a Tele. Fortune passes everywhere.
Is there a new Fender acoustic? I haven't noticed 🤣
:) We are still looking as well!
Am I the only one that finds acoustasonics hideous? they are just horrendous creatures
It is for sure a yes or no like to these:) I kinda dig the look, but I also have tons of issues:)
Aesthetically its horrible.. Fender seem to keep throwing class8c designs together in the hope that itll work and most times it just doesnt..Like Tele/Strat hybrids or {insert model here} /strat hybrid.. Personally i think its lazy as hell. I really dont get who would want an acoustasonic..Acoustic players are generally more stuck on the classics than electric players {and thats saying something!!} and would never touch something like this on purely aesthetic grounds.. Electric players who want an acoustic sound can either: A. Buy an acoustic Sim pedal.
Or B. Buy an acoustic guitar.. The only people i see using these guitars and raving about how great they are are the people who are being PAID to be seen playing them and saying how great they are at every given opportunity...People will look back in a couple decades from mow and wonder wtf they were thinking.. In the early/mid 80s i worked in a uk guitar shop and remember reps raving about the Fender Katana and the like while we were all thinking.. NOOOOOOO!!!! 😭 I know its hard to move forward in a business thats defined by its past but sometimes im amazed by what awful frankensteins monster guitar is unleashed as the future of such an illustrious company... Leo woyld be rollin man.. 😍
@@b.a.peters5534 Why they didn't just stick a piezo pickup and modeling into a thinline tele - or the thinline strat would be more exciting - I don't understand. Look at the Schecter C-1 E/A. Jeez Fender, just stick coil tapped humbuckers and piezo with modeling into the Eric Johnson Thinline Strat and start winning.
@@joebobhenrybob2000 yeah absolutely.. They already know what to do!!! Everything about it is wrong to me.. Right down to the green and orange livery. 😕
@@b.a.peters5534 if corporate america can mess up star wars, I guess they can mess up anything. if, as part of the interview process, corporate america had the new hire attempt to make ramen noodles, I suspect we could weed out 99% of the applicants later responsible for these blunders. That guitar was made by someone who cannot make ramen noodles.
You guys are great. Always so chill and transparent.
Thanks Todd!
You two are a breath of fresh air - no bull. Brilliant.
This week on YT and Insta has felt like the guitar equivalent of everyone waking up to find a U2 album in their iTunes that they didn’t ask for. And I say this as a multiple Fender Strat and tele owner and fan. Calm down, Fender, calm down - viral is supposed to be organic.
The CEO of Fender has been praised but he came from the marketing machine of Disney. Expect this to continue in droves.
@@Scott__CFenders marketing has gone full woketard in the last couple of years in denial that their demographic is blokes of all ages who like SRV, Clapton and Mayer
the acoustasonic's make me laugh out loud. I first saw them and thought it was terrible. Then i saw they were $1999.
I thought I was the only one... Thanks for the reassurance that I’m not loosing my mind!!!
I really enjoy your channel. It’s unlikely I’ll ever get near your shop from England , alas, but I do enjoy your content. Nice job chaps!
For 2k I’d buy a used Martin and be a lot happier 😂
For 2k I'd buy an Eric Johnson Thinline Strat and add a piezo pickup.
@@joebobhenrybob2000 so fun fact. I did in fact buy a used Martin for $1900 last week - I’m very happy 😂
@@darthsensei3838 Ahaha. Fender might not be winning, but you are!
@@joebobhenrybob2000 😂🤣 peace bro
Too bad that I am left handed, I'd give you a Martin a lot cheaper. POS I never play. Back of the "Composite Neck" is so rough that I could use it to file my fingernails.
Yes it “sours” me because they should stagger the vids over a couple of weeks. It’s like the are all at home waiting to upload at the same time.
I think what happens is that the company sending the gear out puts a media embargo on talking about the product, so most youtubers post their video as soon as the embargo is lifted, which is why everyone uploaded it at the same time.
That's exactly it. When the embargo lifts the videos come cause if you aint first you're last...You really can't afford to wait as your video just won't get any traction. Its a strange cycle. Thanks for sharing and best to you!
It’s not all that different than when a new iPhone comes out
I'm fine with it. Ignore it for a day and move on.
Same this as say iPhones. Difference is though that with phones, you do get actual critical reviews from many sources. With guitars? Meh, very few and far between. The market just isn’t huge enough.
Refreshing, Entertaining and Honest as always...keep up the good work you guys!
Rick - UK vier
Can’t wait for the podcast. Keep up the good work guys.
I have to admit, I’m scheming to pick up an Acoustasonic Jazzmaster. First Fender guitar that has really spoken to me in at least 20 years. I know exactly how I would use it.
It’s reached a point where I often prefer the review from the unknown guy/gal in his/her bedroom with an iPhone vs the established YTer. Fluff and Pete Thorn review the same item in the same day within hours of each other?? Hmmmmm...
And dont get me started on Philip McKnight 🤮
exactly, and the more critical the better. you get to know what to check for before you buy it
Good work gentleman. I knew something was up when I saw Ola Englund doing a "Will it chug?" with the Jazzmaster Acoustisonic.
Bravo! You guys are killing it. Casino Guitars has read my mind with this video. Around 48 hours ago it became obvious that an embargo had been lifted and Fender said, “Release the hounds!” for videos on guitars that had obviously been in the hands of TH-camrs for weeks. Frankly, it all leaves me with a funny feeling that I have a hard time putting into words. Analogies fail, but it’s a bit like watching a ridiculous squabble between two people you respect. When it’s over, you find yourself respecting each of them a little bit less than you did and you’re not sure why. You wish you hadn’t seen it, but you can’t unsee it. In this way, the once respected guitar TH-camr and Fender both lose a little. But when you’re trying to be a fulltime guitar TH-camr and Fender comes knocking how can you say no? And once you’ve said yes, how can you say anything bad? I mean, folks, this is Fender, right? Beating up on Glarry is easy. Nobody needs Glarry. But Fender … umm, yeah. Which is why I loved the Paul Davids video on this guitar. It’s not just that Paul said he wouldn’t buy it, which takes some courage, it’s more the cool, almost indifferent way he approached the product. It’s almost as if he’s thinking, “Yeah, love ya Fender but I don’t need you and I refuse to bow down.”
Yeah I am.
I did watch Living Room Gear Demos, because he does honest reviews with lots of sound samples.
I actually like the guitar, but it was on EVERY SINGLE CHANNEL.
That's the exact same thought we had so we choose...nope:) It was just too much and the whole thing made us giggle. Thanks a bunch for adding your thoughts here!
I'm hoping all this Acousticsonic hype is going to increase the value of my 1988 Kramer Ferrington.
Guaranteed!...:)
I used to work with a producer in LA who used his Kramer Ferringron on every project. It had a distinctive sound for sure.
Oh man I lusted after that guitar when it was in Guitar mags in the 80s.
I love my Strat style Ferrington. The original.
Coolest comment.
It's okay, really is; it's more video content of guitars that we either want to love or want to hate. We'll watch it either way - all good :) and you're still my most watched guitar TH-cam channel.
I love your videos. For you two. I saw a video where TH-cam reviewers were talking about having to “reveal what they receive free”...or something. They were talking about their “power” and using it for good not evil. We don’t care if u are paid or not. It is entertainment....that’s it. That is more than enough. The one fellow, maybe the one who does the deepest dives into gear etc, yet wears the most brand crashing outfits etc, was particularly humorous. People who sell things for a profit are marvellous. People who entertain us are better. People who think they are what they are not are no help at all. Casino Guitars TH-cam channel? Priceless! 😉👍🏻
Fun fact: If they pull your beard sponsorship, your beard actually stops growing. Watch out Jonathan.
Baxter is still recovering from them pulling his
literally pulling
I watched Ola's Will It Chug video and that was it. I know what the Acoustasonic series is. It could literally be any shape and would sound exactly the same because of what the pickups and piezo were designed to do.
Yeah, I watched that one too. Hilarious, Ola had no idea what the switching did or anything.
Right on and that was funny...I had the same experience with a jaguar demo we just did...and we left my fumbling in the edit...why not, a little humor and honesty sure makes me smile in this world of slick content.
You kinda nailed in on the piece as well. Thanks for sharing!
He made it chug
He literally said, “why the f**k would they send me this?” It was probably the funniest, most honest thing any of them said about this model.
@@jburdsinfuse that’s exactly what I thought:)
Reading my mind! Great video.
Literally one second into the video and the Michael Scott reaction made me love it.
I work at a university. My job is to deal with our hardware vendors, one of them being apple. They pick a popular young model esque male and female every year and give them all the latest apple products for free. They call them student influencers.
Your story reminds me of the movie, Keeping Up With The Joneses. I highly recommend it... we seem to be living the plot of that movie nowadays.
Yuck. Are you making this up? I hope so as it’s a bit icky.
@@liamhemmings9039 not at all. and i highly doubt we are the only university that they do this at. we are in a small town in VA, and its a private university.
@@liamhemmings9039 It has nothing to do with the university itself. Apple does this on their own.
@@seanbrooks2583 So? Those are dumb influensers, not professionals who have to make and mix and edit an entire video. Plus most promotional products that sre recieved need to be returned after a while. Even a simple demo can take days of work, comparing them to some dumb college kid is frankly disrespectful
Seems like the "algorithm" could be more friendly and have a point where it says "hey, we've bothered this guy enough. Let him watch his cheerleader fails in peace".
Pretty sneaky how you represented the product in your video. Way to think outside of the "box". That's why you guys will make it big! 😎
It really was the onslaught of PR that got us. When our feed was covered in it we just found the thing silly.
We are very lucky in our relationship with fender that we aren’t forced to carry all of their pieces and they really let us choose.
Have a super day Duane and best to you and yours.
Paused to go watch the Tapeface audition. Breeeliant! Thanks for the tip B.
Thanks for being so honest.
I respect reviewers that disclose up front how/if they are being compensated (even w a free guitar) for the review. They have more credibility with me, especially if it's a balanced review.
We agree 100% to that!
That was a refreshing take on the topic. The algorithms make it difficult to miss anything one is even mildly interested in so it’s unlikely people who finally watch the 11th video about xy in their feed are going to be impressed.
I'm glad you said it. This was the first release where I was actually cringing with such a blanket coverage...
I just hope James is doing well. I think he hates doing vids but he needs to pop in every now and again. We all need some James!
He's in some vids out there and well see if we can coax him back on camera here and there. Sometimes he's just not in the mood for those bright lights:) Much love and thanks for sharing!
The TH-cam guitar channel, retailer, reviewer, influencer, etc. will eventually eat itself.
There’s way too much of the same shit on all of them, and I don’t think it’s sustainable. Not in large numbers anyway..
The guitar buying public is no longer in the dark by how it all works and it becomes tedious to wade through the sea of sameness.
The good ones with strong entertaining and trustworthy content ( such as Casino Guitars) will thrive, but others will get left behind.
It’s inevitable when saturation occurs, credibility and interest wanes.
That's a good and scary point. Sincere thanks for the kind words and we hope to keep it fresh, real, and helpful along the way. The ad cycle can become a bit insane but the good ones really are keeping it as real as possible.
Thanks again for sharing!
Ola Englund lost me as that was the last straw. I mean that was so obvious to any (now ex) fan of Ola as to wtf was going on (was all at once across YT too). So many sell outs on youtube, and tbh I am grateful to Fender for this because they showed me who they were so I could block them.
Thnx guys keep up the good work from old rocker
Rock on!
Excellent topic, and clever approach! I'm tuned out but I don't mind it... I'm impressed that Fender "gets" the new medium, and I'm happy that my fave YT channels are on their radar (and hopefully getting some $). In the 1980s/90s, all the guitar magazines would have a similar "ad splash" for a new product...
Imagine if that ad splash was direct mail and your mailbox was full of 40 ads for the new Fender with the Roland Midi pickup lol
@@CasinoGuitars Wow! I OWNED one of those! Circa 1999, black MIM Strat with Roland pickup, and a Roland GR-33. (It was my main guitar for 10+ years, so my mind is blown at this reference.)
Thing is: I've seen like a dozen different Acoustasonic vids from channels I like to follow and I'm still not convinced to buy one. Probably because I'm not the target audience. Feels like Fender could've saved a bunch of money if they just did a livestream and hired like 3 to 4 specialized TH-camrs, or musicians who do that acoustic/electric thing like a Miyavi or Mary Spender.
Smart to ride in the slipstream of TH-cam's suggestion algorithm by posting this ;-D
Thank you for giving us an honest opinion. I really respect you folks and watch all of your videos.
A breath of fresh air.🙏🏻
If Fender had any confidence in these, they wouldn't need to guitar-bomb TH-cam so shamelessly.
I have to say my indifference went to apathy quick.
Much like your playing no doubt.
Those guitars are still in the introduction stage in the product life cycle. That means that there are a lot of funds allocated to inform the target market and convince it that the product will serve a need for them. Most of it is by promotion.
You guys are my favorite "TH-camrs"😉
Thanks a ton Mike! I think were just two funny looking guys that dig guitars:) "TH-camrs" Yikes, that's a scary thought!
you guys are too funny I could watch this all day
Yep, every tuber wanted to be the 1st to review that Acoustasonic. I personally "tuned out". I appreciate and applaud y'all for refraining.
I generally tune them out. I do like having a variety of different views of a guitar I'm interested in, but when I see something everywhere when I'm not specifically looking for it, I tend ignore it. It'd be nice if the top guitar channels covered brands that don't get the respect they deserve like Godin etc.
have to say that Danish Pete's demo of the JazzMaster Acoustasonic was awesome. He knocked it out of the park.
He did kill it, He and the lone Paul David crushed it!
Granted, he could make a tin can sound magical
They both did a good job, but it’s. Still. Not. A. Jazz master !!!
@@robertdavis5616
Or an acoustic guitar either.
I pass
Was interesting the wide variety of folks they sent these to... I mean, the will it chug vid was the real surprise.
Thank you for talking about this.
Netflix! Get these guys a seasonal special!
(😉I got ur back, guys!)
What pisses me off about it is the way that they all drop on the same day and if you're not interested there's no other content for you. I much prefer reviews from people who buy the gear and live with it a bit, particularly when some stuff sounds great at first but gradually proves to have flaws - you don't get that insight when the reviewer is sent something to review and then return. Even though some TH-camrs make clear that they won't give good reviews for free gear if it's crappy, I feel like they must know that negative reviews will mean less free stuff which means less content that they can produce.
Thats a great point and well said! Unfortunately the cycle of TH-cam doesn't allow for a patient well thought out review of new gear if you want the clicks...it's a speed game for those who play it.
Thank you for sharing this sincerely!
I think they would do better by choosing more wisely whom they send them to. Quality over quantity. The Anderton Demo was certainly helpful and good. They actually showed some things that the instrument can do. Many of those videos, and I mean tons were just so rushed, and like this is the best Acoustasonic ever. Those are the videos that just kill the vibe.
I really dig how transparent you guys are! I've recently fallen for the idea of getting a Natural finish, Acoustasonic Jazzmaster, with blonde streaks on the neck. I think I need it. I havent felt this way about a guitar in awhile and I'm usually a hard sell. I certainly cant afford it lmao
Really enjoy your fresh take on the whole guitar/YT thing and speaking the truth... or at least a sensible and thoughtful opinion. Hi from Ireland!
The huge issue today is that there is hardly anybody representing the consumer anymore. Almost all of media and journalism is paid for through advertising. People have always come up with both good and bad ideas, but the game today is more than ever to kick as much junk-inventions as possible out the door before consumers discover the truth.
You're right- and the guitar channels on TH-cam have become a cabal and an elitist click that only support one another and a few select. I still watch 5 Watt World and Ask Zac, but 5 Watt caters to other channels exclusively and I absolutely despise and loathe Jeff Mcerlain so much I have unsubscribed to 5Watt as Mcerlain and Phillip McKnight make me cringe. I totally support Brad the Guitologist on EVERYTHING cause he's real and sincere. I like the English guy Dave Edmondson but that's just my 2 cents lol. Cheers
The most shocking part of the whole release is that they actually show available for purchase from the major retailers.
At $2000 and with a very narrow use case it ain’t that surprising to me.
The day of release I had NINE videos in my youtube subscriptions for the acoustasonic jazzmaster, I was thumbing through instagram whilst watching this video and Bam! Another post about that bloody guitar. I love Fender. I have 8 telecasters, That's how much I love Fender but they sure know how to put me off a new product. And yet virtually nothing on the Noventa telecaster that I was actually interested in buying.
props for making this video
They call it the “Deluge” it’s been happening for at least 2-3 years now, every channel gets a product and a launch date and everyone pumps out their video and pollutes your subscription feed. 😂 I never watch them when there’s that many vids, unless it’s something I’m hugely interested in, then I’ll pick my favorite of the 50+ vids 😂
I've opted out of all major guitar channels about three years ago, when it became unbearable to see guys without strong ethics advertise, mostly without disclosure. They are the obedient salespeople of the 21st century the companies have waited for. I get totally turned off by aggressive marketing, that's why I haven't bought any Fender guitars in three years. But there are definitely too many 15yo with too much money, who buy every advertised product and get influenced very easily - but even a lot of older ones seem to be very easily led nowadays and lack any critical thinking. I work as a social scientist and data actually shows exactly that - that teenagers in western countries have the most money and opportunities in history, but lack maturity and responsibility more than ever before (at least since the first surveys about 30-40 years ago). And companies are well aware of that, they use data and psychology of the masses, and that's why companies spend more money on advertisement than on quality control. As soon as I see guitars or products pop up on YT-channels, I'm not interested in these anymore at all. I hardly ever write any comments, it doesn't make any difference (aside from helping the video to become more relevant regarding the YT-algorithm...) and no-one reads it.
I read it! The internet was fun for a decade or two. But there's a lot of money out there sloshing around and various corp/gov entities have fully adapted. Geniuses with Phd's in psychology and statistics have worked hard to discover exactly how to take advantage of human nature and the resulting algorithms never sleep. And corp/gov entities have figured out how to fake grassroots trends online and then said hey we can do this in meatspace as well. It seems to have reached a sort of saturation point where people realize it's time to just turn it off. Everything is now "leveraged" for the purpose of something else. You can't trust product reviews on sales websites anymore (maybe some 1 star reviews...) you can't trust music or film awards let alone reviews. You can't try to filter based on low production value even ....how many cheap low production fake grassroots channels can you create? infinite for all intents and purposes. Maybe there's still some merit to seeing which apparent grassroots channels have ongoing efforts to marginalize them, as those would likely be the ones with the least money behind them, but then again there could be 2 monied interests duking it out for all I know.
So you end up going by word of mouth from people whose content you analyze and evaluate skeptically for yourself - as all systems of reputation/trust-building are leveraged as well. The entire universe of product review turns into sort of a disembodied corrupt 3rd world country that exists on the internet with unseen neo-feudal relationships in a giant criss-crossed web. Cheerful thought eh.
I'm hyped for the next Fender incarnation-the AcoustasonicMrCoffee-it brews your favorite cup as you play, with a variable Dark Roast/Morning Joe/Decaf selector knob.
To me it’s simply another method of selling which is important. However, I feel that the presenters or commentators (you guys) are more important. I enjoy your videos and feels like I’m in a guitar chat room shooting the breeze, just add coffee and donuts or beer and nachos! Thank you...Frank
Thanks a ton for the nice words there! That's exactly how we like to keep it going:) Thanks for sharing!
Yep I flicked to the end of Paul Davids should you buy it and yep the answer is basically no. This amount of spam is a negative for Fender rather than a positive. Will never watch another Acousticsonic Jazzmaster video ever!
That was the one to watch! We hear you tons of thanks for taking the time to watch, comment, and have a bit of fun with us1
@@CasinoGuitars OK my will was weak, I had to see if Ola could make it chug and yes he could but not his first choice for touring lol
So glad you touched on this. The first 8 recommended videos for me were acoustasonic jazzmaster “reviews.” If you guys want ambiguity and honest reviews, checkout Phil McKnight’s channel - Know Your Gear
We like Phil and he is a fan of the channel, he has given us a couple shout outs from his channel.
Yeah, most of these should just say "Paid Demonstration" rather than review. A review will really put it through its paces for more than the 10 minute demo.
Everybody love Phil McKnight.
@@suereed agreed!!! He is one of our absolute favorites!!!! Love love love his work!
@@suereed Yeah, I feel like he's the gold standard of just flat out letting you know what's up when he gets something free or discounted etc. Everyone should follow what he does. Can it really be that difficult?
I have noticed this on other products as well. Definitely tuned out this one because it doesn’t fill a need for me. I quickly tune them all out after one or two reviews.
Baxters on fire. Good banter
Thanks Hugh!
I’m a massive fender fanboy. I watched Paul David’s review. It’s a cool guitar but if I spend that much money I’m calling Baxter to nail down and order the Strat of my dreams.
Right on and much love there! Baxter (that's me) says many thanks!
Holy shit you guys are reading my mind! lol paused to go make a coffee..
Nice! Much love from all of us over here! Enjoy that coffee:)
I think most people know gear demos are advertising.
People are influenced by others, it’s what we do.
Great video guys, now I want to buy a fedora to look like NYC Baxter
Thanks Andy and oh my...the fedoras will live on! Cheers to you:)
As Utube marketing. .. That is why you guys are one of my favorites, I appreciate your candor. Reagarding guitar supplies as a lefty it has always been an issue we only get certain models and colors. I have been through about 150 guitars or so. From agile to Yamaha and back. Not really into the latest and greatest. But I have reached a precipice at 63 yrs old. I sold most of my gear. My biggest regret was selling my 61 SG reissue I bought new. Ah even the smell gave me chills. Buy I was weary the take it of the case for fear of scratching it. Now I just have a Gibson sg faded, a guild solid wood acoustic and just acquired a fender dark night strat. Boss katana II for an amp. May be done. Gas is real. Btw tape man is great. Thanks for the rant. Will be buying a shirt soon.
We just got a pretty awesome Left Handed Fiesta Red Custom Shop Strat in like an hour ago!
With the amount of review models Fender sent out I have a feeling you have a pretty good chance at buying one that was on a TH-cam video.
Almost 100% there! Good point:)
As long as I’ve been a guitarist, since the 80s, industry marketing to me is entertainment. Guitar magazine ads, now it’s TH-camrs. I don’t see it as a negative, it’s a sign of a healthy industry. If you don’t like it just quit watching the videos and don’t buy any magazine. I’m not offended by it at all.
Excellent and candid discussion of how the hot dogs get made
Thank you for not demoing every latest product...I appreciate not having watch the same content on every channel and it also lends to your credibility as professionals. In my opinion, there are way too many people pushing the latest equipment and newer guitarists are getting caught up in the machine but, not practicing the way they should; because, they are always hunting for the next gadget that will make them sound better. I have experienced this talking with new players; they seem to be more concerned about having the newest pedals than practicing.🙄
It's the well-known term "Painfully Obvious". For the vendors, these promotions are "Obvious" and for us the process is "Painful".
Someone's talking about it at last! Haha. Cheers, guys! 🤘
Right on, we just thought it was crazy the other day...so much acoustisonic so much!!!!
Miss you guys!
miss you too buddy!
Thank you addressing this. Its quite ridiculous when every guitar channel does the same damn gear reviews.
We hear you. We love the community out there and hope it isn’t completely co opted with this cycle. The gang at fender makes our favorite pieces out there and so many of the reviewers out there crush it. Paul David’s amazing video was inspiring and his sense of humor, honesty, and darn charming looks always win:)
Sincere thanks for sharing your thoughts!!!
Yep, I watched 2 acoustasonic videos then had to check out. I saw it, now leave me alone...
Right on Dillon, we hear that and get the feeling:) Thanks a ton for sharing!
I was practicing the E blues scale when I heard ankles
Nice!!!!..:)
Thanks for calling this out lol I saw one creator fail to mention how they got the guitar in the first place. So tired of undercover advertisements and those corny thumbnails.
Remember the Stratacoustic. What a bust. I bought in and couldn't get the damn thing to set up right. Gave the thing away. Hi Baxter & John...You guys ROCK!
Its almost like last week youtubers were trying to butter us up for this week....
Okay, that was funny:) Good one and well played!
Guitar companies and youtubers have been doing this for years. The endless sale pitches pissed me off so much that I stopped watching their channels entirely.
So glad someone is saying this. These youtubers for hire all dropped their reviews on the same day and guess what--- they were all blown away!!! Haha. Mary Spender gets my award for "best effort to make this seem authentic".
Paul Davids was really well done so was Marys
Marys was prettty good, and appreciated Paul’s honesty. To be fair, with the J45s out of stock till today, i maaaaaay just get one of these.
I am glad I retired from music retail after forty five years. My first job Strings and Things Denver 01/72 -2018. Music bis is so mainstream now days with so many consumer "know-it-all's" with the internet. All of this and no place to play. No clubs or venues that pay musician's a paycheck. I remember when even a good Strat copy was not an everyday bedroom decoration. Now everybody is a guitar player that isn't capable of playing. Now everybody is a consumer review person that just buys gear.
why would he keep it? He's already got every high end acoustic/electric that anyone would ever need or probably want. There is also that side of honesty.
Thats a good point:)
It’s time to break the spell of the guitar cartel.. this includes TH-camrs, turning newbie guitarists into gear heads and not players.
I frequently watch your videos but have not subscribed. However, after watching this video today, I was compelled to subscribe. Your comments on video channels that not so subtly render favorable reviews on guitars for something in return are right on point. As in all things, buyer beware. Thanks for the reference to Tapeface. I am about to check him out.
It feels similar to U2 tagging their new album to the launch of the iPhone OS. Every time I look at one of these models I think hype.