14:57 I love it! "Hey, they are talking to me?!" so funny but straight to the point. You are amazing buddy! By far the most valuable videos are yours. Straight to the point, no BS. Everyone else is 20% value 80% sales. You are 100% value.
Oh, oh, oh . . . this is fabulous! I just started "testing" TH-cam ads, but really had no clue as to what I was doing. Thank you, thank you, thank you!!!!
Great great video! Cannot wait to do this. I just starting running TH-cam in-stream ads. I saw the one you did using David Caldwell market update video and learned a lot. Now this one hit the roof for me. Thank you so much for sharing! Look forward to getting those listings! And to more of your videos!
Nice video! Question about the related videos at around 21:00. Since these videos display under your ad, wouldn't the goal here be to display more of your videos rather than the competition?
Thanks, Jason. I watched the entire video. When you do an in-stream ad, do you use an unlisted video? Do I need to create a separate channel for all the videos with ads?
You could do it either way. If you choose to publish the listed video to your main channel, monitor it's watch completion rate. If that dips too low, it could have an organic impact on the channel overall (in a nutshelll).
Great Videos Jason! I've reached out to you regarding coaching a few times but have not heard back. I would love to discuss coaching. Please reach out when you are available.
Hello Jason Am a realestate agent in nigeria I want a website that can be linked to my google ads and have effectively performance. Have been running video discovery ads but I feel I been wasting money without any leads How I can go about it thanks
Yes… Google has a featured snippet called videos… They also, on mobile, have a short videos tab. It’s all about search engine optimization… So integrating the right keywords in your title and addressing topics that a prospective customer might search on Google.
Hi Jason. This is amazing, but I really don´t know if I can sort audiences and get specific targets here in Lima Peru? Does this work anywhere in the world?
Yours was *THE* first YT video I watched where I learned why I should always select "Create a campaign without a goal Guidance'. Quick question; is everything in this video applicable in September 2022, or as afar you know, has Google made drastic changes since? Thanks.
Just a note for people who come across this present day. For the que jumper ads there is no longer a "Video Discovery" Option. It is now known as "In-Feed Video Ad"
Jason on Ad Discovery ads; when entering keywords specific to market, it says "you'll get little to no impressions because targeting is too narrow", and shows no estimates Is it safe to still run them like this in your experience?
I assume you’re talking about the video discovery ads. Did you do research to ensure there was adequate search volume prior to running the ad? Candidly, if nobody is running the search, running and ad isn’t going to help. Makes sense? You should type that search phrase in your browser and see what videos rank, study the key words in their titles and so forth, and that may give you better optics on what keyboards to target against. You can also use a tool like tubebuddy or vidIQ to assist
Would you recommend discovery ads To attract buyers and then be in stream videos for sellers with audience targeting? Or can you use both types of ads for both buyers and sellers?
Hi Jason, I love your stuff on marketing and use a lot of it! I tried to do a new campaign on Google Ads yesterday according to this video. However, it keeps getting declined based upon the sensitivity issue regarding housing. I've checked it and made about 5 changes, trying to follow it to the letter and it keeps getting rejected. Any thoughts or ideas on what I might be doing wrong?
Can I run these on my regular channel beside my SEO friendly content? I have heard others say to never do it that it will kill you channel. A market update style video has a short shelf life and is not really searchable anyways so would running the ad to that video do any damage to the rest of your videos. Great content, love your energy.
The only way ads hurt your channel is if they don't perform -- meaning, they lower the organic performance of a video. If a bunch of your videos perform poorly (due to running ads), then the channel suffers.
Great video! This is the first time I'm able to understand the 'new' Google advertising rules. Quick question for you Jason. Is it possible to run a TH-cam ad to a landing page in order to capture name, email and phone number? And AFTERWARDS, direct them to another page to view the information they want? Can't seem to figure this out. Thanks, and keep making these great videos.
Yes, absolutely. You'd need to choose a "drive conversions" campaign goal and hook up third-party tracking (e.g. Google Analytics) to measure when forms get submitted on your landing page though. I alluded to it in the video but it's a tad more technical. Make sense?
@@JasonPantana Yes, it does make a lot of sense. BTW, appreciate your very quick response. Would I be able to do this on my own by watching your videos here? What I mean is, do you have the basics here so I can go over, or do you have a course/webinar I can purchase to get this done? Thanks.
Hey Jason, do you think it's worth putting a CTA link and button on the market update videos? We currently have it link to the blog post on our website with the same market stats but Rob was thinking to just change it to a Subscribe button instead. The thought being, we want people to watch the video and not click out/away, but my thought is if they want more info, or want to know more about the company or the video content, then we should give them a direct link to us, as compared to having them go to google and try and find us. Thoughts?
For the ad, I'd keep driving to the blog. You're running the ad w/ a max cost per view bidding strategy, so you'll mostly get views... however, if someone has enough intent to want more info on the topic, I'd want that traffic on my website w/ a contact form to schedule a consultation. That's just me
Hi Jason, Great video! I am new to the Google ad world because all of my videos have been organic and I have a really good channel that I don't run ads on, but it's for buyers. BUT, Sellers are different, not as easy to capture. So I started a new channel to cater to them so I don't mess up the algorithm on my channel for buyers. I saw a google ads video where the person said to upload 2 videos of the same content, making one just a little shorter or longer so it won't get banned. Make one public, and one unlisted. Then run the ads for the unlisted so it won't hurt the organic search rankings. Any thoughts or suggestions about that? Thanks for the really good content.
Here to help! I think that'd be fine. Some advertisers also create "stealth" channels to house their unlisted videos for ad purposes. That said you may wanna test ads using the actual videos and see how they do. Who knows, they may get a solid quality score and actually help organically.
Killer content, as always Jason! Question about market update videos: what do you think are 2-3 key questions agents should answer for sellers about what's happening in the local real estate market? I have a client who regularly does market update videos, but I'd love to offer some guidance on how she can be more valuable to her audience beyond sharing average DOM and sales price. What would you ask YOURSELF about the market before creating a market update video to ensure you were offering the most value? Cheers!
That depends on what changes in the marketplace. Some of the major driving forces are related to rates, inventory/available supply of homes, affordability, appreciation, etc. I'd definitely listen to the main points Keeping Current Matters communicates and go w/ that. Tom Ferry does a monthly Housing Report w/ President of KCM, David Childers. It's a must watch.
14:57 I love it! "Hey, they are talking to me?!" so funny but straight to the point. You are amazing buddy! By far the most valuable videos are yours. Straight to the point, no BS. Everyone else is 20% value 80% sales. You are 100% value.
Thank you! Truly, hearing this means a lot!!
@@JasonPantana You are a genius buddy, keep up the amazing work!
Thanks for the intro and info. WIll try this to farm Canadian buyers and renters moving to Nicaragua.
Keep me posted on your results
@@JasonPantana just seeing results so will see what happens for the week
I’m so appreciate you posting this process!!!! Just what I needed to grow my channel!
Get after it!
Incredible content. I can't believe more people aren't doing this, but I think alot of agents feel intimidated by TH-cam. Thanks for sharing this.
I agree. Get after it, Don!
This video was exactly what I was looking for. Thanks Jason
Glad it was what you needed
Your content is golden
appreciate that!
Oh, oh, oh . . . this is fabulous! I just started "testing" TH-cam ads, but really had no clue as to what I was doing. Thank you, thank you, thank you!!!!
Here to help!
@@JasonPantana Just built my first Just Listed "in stream" ad. Let's see how we do!
@@tracykirkleyrealestate 👍👍👏👏👏
Great video, Jason! This was my top takeaway from summit so this is perfect - seriously so much potential!
Awesome 👏
I just ran my first JUST LISTED campaign! Thank you, Jason, for this AWESOME video! I’m just starting out but you’ve definitely inspired me!
Love that! Way to go
Great great video! Cannot wait to do this. I just starting running TH-cam in-stream ads. I saw the one you did using David Caldwell market update video and learned a lot. Now this one hit the roof for me. Thank you so much for sharing! Look forward to getting those listings! And to more of your videos!
Great hearing that! Get after it!
Unfair share - I love it!
🙌 🙌 🙌
Nice video! Question about the related videos at around 21:00. Since these videos display under your ad, wouldn't the goal here be to display more of your videos rather than the competition?
Admittedly, yes. It was a new feature when I made the video and I didn't look at it quite right. You're correct.
Thanks Jason👍
You bet!
Thank you, Jason!
of course!
Excellent!
Thank you!
absolutely love this video, awesome!. Question: do you think its the same still for 2022?
I think so!
Thanks, Jason. I watched the entire video. When you do an in-stream ad, do you use an unlisted video? Do I need to create a separate channel for all the videos with ads?
You could do it either way. If you choose to publish the listed video to your main channel, monitor it's watch completion rate. If that dips too low, it could have an organic impact on the channel overall (in a nutshelll).
@Jason Pantana | Real Estate Marketing Coach Thanks for your feedback. Your video is very helpful. I'm going to implement the videos you've discussed.
Amazing tips!
Glad you think so!
Great information, Thank you Jason
Glad it was helpful!
Great Videos Jason! I've reached out to you regarding coaching a few times but have not heard back. I would love to discuss coaching. Please reach out when you are available.
I'm so sorry that we missed you! If you're interested, shoot an email to info@jasonpantana.com... my team will get back to you on coaching details.
@@JasonPantana Just saw your response and I just emailed you. Let's do it. Standing by.
This video is amazing
really appreciate that!
Great video! Have you experimented with excluding real estate professionals?
Employment > Industry
Real Estate Industry
I have not but give it a go!
Thank you, Eexcellent information, do I need to download the video first on TH-cam?
to run an ad you actually need to upload it to your channel first. Is that what you're asking?
Yes, thank you for getting back
Wow
this is great. Jason
U really know ur contenant
Thank you!
Hello Jason
Am a realestate agent in nigeria I want a website that can be linked to my google ads and have effectively performance.
Have been running video discovery ads but I feel I been wasting money without any leads
How I can go about it thanks
Thanks!
Is there any way to show up my videos in google search other than ads?
Yes… Google has a featured snippet called videos… They also, on mobile, have a short videos tab. It’s all about search engine optimization… So integrating the right keywords in your title and addressing topics that a prospective customer might search on Google.
Hi Jason. This is amazing, but I really don´t know if I can sort audiences and get specific targets here in Lima Peru? Does this work anywhere in the world?
You’re the best! Great content!!
Wow, thanks!
@@JasonPantana 💯% Deserved!
Yours was *THE* first YT video I watched where I learned why I should always select "Create a campaign without a goal Guidance'. Quick question; is everything in this video applicable in September 2022, or as afar you know, has Google made drastic changes since? Thanks.
No drastic changes... some of Google's interface may look a bit different but that's all
@@JasonPantana Thanks a lot!
Just a note for people who come across this present day. For the que jumper ads there is no longer a "Video Discovery" Option. It is now known as "In-Feed Video Ad"
Correct... thanks for updating the language here.
So you use the google ads to make the youtube ad?
Awesome Jason!! Thank You!! Quick question. Can you run 2 separate ad types on one video? Such as a Que Jumper and a In stream type?
❤️❤️❤️
You'd have to run two campaigns, both using the same YT video.
Jason on Ad Discovery ads; when entering keywords specific to market, it says "you'll get little to no impressions because targeting is too narrow", and shows no estimates
Is it safe to still run them like this in your experience?
I assume you’re talking about the video discovery ads. Did you do research to ensure there was adequate search volume prior to running the ad? Candidly, if nobody is running the search, running and ad isn’t going to help. Makes sense? You should type that search phrase in your browser and see what videos rank, study the key words in their titles and so forth, and that may give you better optics on what keyboards to target against. You can also use a tool like tubebuddy or vidIQ to assist
@@JasonPantana yes makes sense., thank you sir
Would you recommend discovery ads To attract buyers and then be in stream videos for sellers with audience targeting? Or can you use both types of ads for both buyers and sellers?
Hi I'm a realtor in New Mexico. I do 90% buyers and 90% of those are new homes. They call me the NEW HOME Guy! What do you recommend?
Hi Jason, I love your stuff on marketing and use a lot of it! I tried to do a new campaign on Google Ads yesterday according to this video. However, it keeps getting declined based upon the sensitivity issue regarding housing. I've checked it and made about 5 changes, trying to follow it to the letter and it keeps getting rejected. Any thoughts or ideas on what I might be doing wrong?
Don’t use a zip code. Use the town name.
Can I run these on my regular channel beside my SEO friendly content? I have heard others say to never do it that it will kill you channel. A market update style video has a short shelf life and is not really searchable anyways so would running the ad to that video do any damage to the rest of your videos. Great content, love your energy.
The only way ads hurt your channel is if they don't perform -- meaning, they lower the organic performance of a video. If a bunch of your videos perform poorly (due to running ads), then the channel suffers.
@@JasonPantana Thanks for the reply, now to just do the videos and advertise them like you say.
Great video! This is the first time I'm able to understand the 'new' Google advertising rules. Quick question for you Jason. Is it possible to run a TH-cam ad to a landing page in order to capture name, email and phone number? And AFTERWARDS, direct them to another page to view the information they want?
Can't seem to figure this out. Thanks, and keep making these great videos.
Yes, absolutely. You'd need to choose a "drive conversions" campaign goal and hook up third-party tracking (e.g. Google Analytics) to measure when forms get submitted on your landing page though. I alluded to it in the video but it's a tad more technical. Make sense?
@@JasonPantana Yes, it does make a lot of sense. BTW, appreciate your very quick response. Would I be able to do this on my own by watching your videos here? What I mean is, do you have the basics here so I can go over, or do you have a course/webinar I can purchase to get this done? Thanks.
Hey Jason, do you think it's worth putting a CTA link and button on the market update videos? We currently have it link to the blog post on our website with the same market stats but Rob was thinking to just change it to a Subscribe button instead. The thought being, we want people to watch the video and not click out/away, but my thought is if they want more info, or want to know more about the company or the video content, then we should give them a direct link to us, as compared to having them go to google and try and find us. Thoughts?
For the ad, I'd keep driving to the blog. You're running the ad w/ a max cost per view bidding strategy, so you'll mostly get views... however, if someone has enough intent to want more info on the topic, I'd want that traffic on my website w/ a contact form to schedule a consultation. That's just me
Hi Jason, Great video! I am new to the Google ad world because all of my videos have been organic and I have a really good channel that I don't run ads on, but it's for buyers. BUT, Sellers are different, not as easy to capture. So I started a new channel to cater to them so I don't mess up the algorithm on my channel for buyers. I saw a google ads video where the person said to upload 2 videos of the same content, making one just a little shorter or longer so it won't get banned. Make one public, and one unlisted. Then run the ads for the unlisted so it won't hurt the organic search rankings. Any thoughts or suggestions about that? Thanks for the really good content.
Here to help! I think that'd be fine. Some advertisers also create "stealth" channels to house their unlisted videos for ad purposes. That said you may wanna test ads using the actual videos and see how they do. Who knows, they may get a solid quality score and actually help organically.
what is the Bid ?
Killer content, as always Jason! Question about market update videos: what do you think are 2-3 key questions agents should answer for sellers about what's happening in the local real estate market? I have a client who regularly does market update videos, but I'd love to offer some guidance on how she can be more valuable to her audience beyond sharing average DOM and sales price. What would you ask YOURSELF about the market before creating a market update video to ensure you were offering the most value? Cheers!
That depends on what changes in the marketplace. Some of the major driving forces are related to rates, inventory/available supply of homes, affordability, appreciation, etc. I'd definitely listen to the main points Keeping Current Matters communicates and go w/ that. Tom Ferry does a monthly Housing Report w/ President of KCM, David Childers. It's a must watch.
@@JasonPantana fantastic timing! I was just watching another one of your videos 😂 Excellent advice - I'll check them out!
Custom Video Campaign is no longer an option, what is the closest subtype to that? Video views or efficient reach?
Yes… That’s the one
What is your average cost per lead?
what is the objective for market update video ?
proof of competence and expertise to attract future sellers. Sellers value knowledge and insight.
I don't think anyone in my local area does this, so guess who'll be dominating !
I'm guessing it'll be YOU!!!! Nice!
Your stuff is a gold mine/mind I’m not sure which one is the correct spelling
Haha and thank you!
You are giving me Alton Brown vibes. On purpose? Lol.
LOL 😂 definitely not on purpose
How have your results been in the last 2 months?
Jason, I'm following this video step by step but I'm stuck. I'll pay for your time if you can help me. Sending you an email. Thanks.