What a pleasure for an Italian who lives abroad to hear you two explain the making of Unimatic. Modello Due is my everyday watch: simple, efficient, and great conversations starter. Thank you both.
Is refreshing to see something affordable but I can't say the design, style and aesthetics are the aligned entirely with the Armoury. Is like seeing wearing a Balenciaga t shirt with a Ring jacket.
I like Unimatic's design sense but you're right, it's not the first thing you would imagine with classic tailored clothing. I think the Modello Cinque (smaller, 36mm) works well for The Armoury hence we did the Blu Notte. As for the rest of their collection, I think it works better with our very casual offerings. They're worth seeing as the shape and surface finishes are very satisfying in the metal. - Mark
@@TheArmourytv super star strucked with your kind response. Although I haven't had the privilege lately to visit your stores (I had been to HK when it first opened and your lovely Tribeca store), at least for untrained eyes and basic taste what you/the rest of the Armoury see as "casual" is not exactly "casual" in normal people point of view. I see Unimatic as a great brand where is a T shirt (maybe Merz B Schwanen max) and jeans kinda look, say your new balance or perhaps Airmax kinda aesthetic, pretty much a cool dad look where you will find in hype pubs who serves craft beers and perhaps some exotic gins. I would see your type of "causal" as suited more for Junghan Max Bill, Nautilus, vintage explorer , etc. Is not quirky enough to be MB&F, is not basic enough to be Junghan, is a bit more modern minimalist contemporary which I think fits more with urban/extremely good quality/intellectual "work wear".
I do not agree, style does not to be always predictive, that may be also a bit disruptive and that is a matter of the customer ethos. Even though Armory may seem much more classic and preppy, I like Armory and I like Unimatic, if they coalesce or not is a matter of taste and customer view ethos style... Unimatic despite being more industrial design, they are full of character and contended feature, is a polite industrial feature. Even though cassic style must always be considered the approach to it is personally biased. I do not like predictable things uniform, a bit disruptive underground irreverent is also ok, even in classic style.
It’s ok, thoughts must be respectful no matter what, if respect if mutual. I was following Armory channel for the personal approach to classic, and I was following Unimatic watch for a while since I founded in Baldassarre channel. So the fact that those coalesce in here that may show it’s a common string. I didn’t look for it purposely, In my own Matrix those language styles have a common point. That’s unequivocally true. Even though I admit that that’s quite personal, in other matrix may not be at some point true, for that reason even in the orthodoxy of proper classic style may be some distinctive features, and for me that’s a matter of character, style should adapt the person, not the person being fettered by one particular framework. That little free nuance makes the difference, and for that reason my reverence for The Armory is more considered now. What we call reality is a byproduct of our minds not reality by itself.
Wouldn't have had Unimatic's minimalist industrial designs to collab with The Armoury's more classically dressy aesthetic on my bingo card this year, but that is a pretty good watch.
Thanks! I like Unimatic's designs in general but it's not always suitable for how I dress - hence the Blu Notte was born! I do think their Modello Cinque (the smaller 36mm case) is suitable for a lot of smart-casual use. Hopefully they release more version of it in future! - Mark
What a pleasure for an Italian who lives abroad to hear you two explain the making of Unimatic. Modello Due is my everyday watch: simple, efficient, and great conversations starter. Thank you both.
Always a privilege to view another wonderful video thanks for sharing with all your TH-cam subscribers!
Well said
So happy to hear of the collaboration! Great brands align, naturally
Is refreshing to see something affordable but I can't say the design, style and aesthetics are the aligned entirely with the Armoury. Is like seeing wearing a Balenciaga t shirt with a Ring jacket.
I like Unimatic's design sense but you're right, it's not the first thing you would imagine with classic tailored clothing. I think the Modello Cinque (smaller, 36mm) works well for The Armoury hence we did the Blu Notte. As for the rest of their collection, I think it works better with our very casual offerings. They're worth seeing as the shape and surface finishes are very satisfying in the metal. - Mark
@@TheArmourytv super star strucked with your kind response. Although I haven't had the privilege lately to visit your stores (I had been to HK when it first opened and your lovely Tribeca store), at least for untrained eyes and basic taste what you/the rest of the Armoury see as "casual" is not exactly "casual" in normal people point of view. I see Unimatic as a great brand where is a T shirt (maybe Merz B Schwanen max) and jeans kinda look, say your new balance or perhaps Airmax kinda aesthetic, pretty much a cool dad look where you will find in hype pubs who serves craft beers and perhaps some exotic gins. I would see your type of "causal" as suited more for Junghan Max Bill, Nautilus, vintage explorer , etc. Is not quirky enough to be MB&F, is not basic enough to be Junghan, is a bit more modern minimalist contemporary which I think fits more with urban/extremely good quality/intellectual "work wear".
I do not agree, style does not to be always predictive, that may be also a bit disruptive and that is a matter of the customer ethos. Even though Armory may seem much more classic and preppy, I like Armory and I like Unimatic, if they coalesce or not is a matter of taste and customer view ethos style... Unimatic despite being more industrial design, they are full of character and contended feature, is a polite industrial feature. Even though cassic style must always be considered the approach to it is personally biased. I do not like predictable things uniform, a bit disruptive underground irreverent is also ok, even in classic style.
@cesarchoya6961 I will agreed with you if it was Ressense, at least for the disruptive part.
It’s ok, thoughts must be respectful no matter what, if respect if mutual. I was following Armory channel for the personal approach to classic, and I was following Unimatic watch for a while since I founded in Baldassarre channel. So the fact that those coalesce in here that may show it’s a common string. I didn’t look for it purposely, In my own Matrix those language styles have a common point. That’s unequivocally true. Even though I admit that that’s quite personal, in other matrix may not be at some point true, for that reason even in the orthodoxy of proper classic style may be some distinctive features, and for me that’s a matter of character, style should adapt the person, not the person being fettered by one particular framework. That little free nuance makes the difference, and for that reason my reverence for The Armory is more considered now. What we call reality is a byproduct of our minds not reality by itself.
Wouldn't have had Unimatic's minimalist industrial designs to collab with The Armoury's more classically dressy aesthetic on my bingo card this year, but that is a pretty good watch.
Thanks! I like Unimatic's designs in general but it's not always suitable for how I dress - hence the Blu Notte was born! I do think their Modello Cinque (the smaller 36mm case) is suitable for a lot of smart-casual use. Hopefully they release more version of it in future! - Mark
Great collab. Look forward to the pop up in NYC!
I can't wait to come see them.
GOOD LUCK!!!!
Thank you, great content!
after 10:42 " in a nutshell... " lol italians we all the same
Hi some day we would like to see details video of construction of variety of jacket may be it's long video it's ok
Plz