brand guidelines: what to include | music artist branding

Here are some aspects of your music artist brand you can include in your Brand Guidelines - it's super useful to have a Brand Guideline, especially when communicating your brand to your team!
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Find me in these places:
MY WEBSITE: www.effisummer...
INSTAGRAM: / effi_summers
PINTEREST: www.pinterest....
TIKTOK: / effisummerscr. .
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I’m a music industry creative director working on a freelance basis with a range of music artists/bands, genres and record labels. I create complete visual profiles, aesthetics, brand identities, concepts and art direction for music videos/photo shoots, stage design, in depth social media marketing campaigns and album artwork designs/illustrations. I also coach artists in branding, mindset, goal setting and social media.
I work predominantly with exaggerated visual heavy brands and always make sure the end result is authentic and genuine to the artist.
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#musicbranding #creativedirector #musicmarketing #musicindustry #musicpromotion #visualbranding

[@effisummerscreative]

If you want to delve deeper into figuring out your brand then check out my 20 step course: www.effisummerscreative.com/store/p1/brandingcourse.html I still really believe in this and get so many lovely messages from people who have done it 🧡 thank you thank you thank you

[@deeayeveeeyees]

Do you have any examples of a brand guide for musicians? i think since each album would depend on the various factors (like vibe of songs, artists views and preference at the time etc) it would be constatnly evolving with each album. im having a hard time narrowing down fonts and colors as i feel that I would be forcing the artist to not explore different styles in future albums.

[@bort42]

really fantastic video. most stuff on youtube on this topic is overly vague or revolves around platitudes ("be yourself! show your audience who you are!" etc) but this is super practicable, actionable, and helpful. hoping your channel blows up this year!

[@Bjones4263]

You are a life saver ❤️ thank you for sharing your knowledge

[@bobbydellmusic]

Effi Summers, a creative force,
In music branding, she's the source,
A visual profile, she can create,
For artists, it's a defining trait.
From album covers to social media,
She crafts a brand that'll never leave ya,
In-depth campaigns and art direction,
Effi's work is pure perfection.
She coaches artists to reach their goals,
Teaching them to set their roles,
In branding, mindset, and social too,
She knows the path to break through.
With exaggerated visuals and genuine style,
Effi's work will always make you smile,
She's a creative director extraordinaire,
Whose talent and skill, the music industry can't compare.
Effi Summers, a name we'll remember,
In the music world, her work's a treasure,
Thank you for all that you do,
Effi, we're lucky to have someone like you.

[@effisummerscreative]

oh my I'm honoured 🧡🧡🧡

[@biancalund-hopkins7075]

Thank you this is so helpful

[@effisummerscreative]

happy to help :)

[@cecilia_mackie]

Marvelous! Let’s be friends?

[@cecilia_mackie]

Super!! Shall we be friends?

[@effisummerscreative]

let's