Thanks so much for the insight Todd!! Just downloaded your track development worksheet... planning on releasing a single every four-six weeks until the release of my EP
I just discovered your channel and am already gaining great value from it. I do have a question. What would you consider to be a brand new artist, developing artist, and established? I'm asking in terms of social media followers, TH-cam subscribers, Spotify followers, music sales, and the like. Doesn't have to be specific but I'm just wanting to get a general idea. Thanks so much for what you do.
No problem Ivvas. Brand New - released 0 to 3 songs and just getting started. Developing Artist - perhaps 2,500 to 100,000 total followers/subscribers Established Artist - beyond 100,000 total followers/subscribers
Hey man. I just found your page today. I just watched the other video referring to singles. I just want to say that it is great that you're giving out this information! I would like to donate to you and possibly have a conversation with you. Thank you.
I appreciate that! @Chewey I haven't setup any type of tipping function or account. For anybody that wants to support what I'm doing and talk directly with me, I encourage you to signup for Band Builder Academy. Currently it's $29.99 USD p/month and it comes with a FREE 30 minute phone consultation, so we can talk. I also am very active coaching members in the Community (inside Band Builder Academy). cheers! hope you'll join us :) Todd
This breakdown is the best I've ever seen but how do you know when you have gotten from brand new to developing artist. Like how many average number of streams or play or social media followers qualifies you to step up your budget plans
There are no hard fast rules or definitions and the amounts I set out were meant as a guide for average self-releasing musicians. But roughly speaking....Brand new - 0 to 2,500 streams on music services. 0 to 500 social media followers. But if an artist has more money and wants to step up their budget right from the beginning, go for it. thanks for the question! Todd
Todd I have a question regarding the TH-cam ads. Should we edit the strongest part of the music video into a 30 second ad? Or 60 secs? Rather than just linking to the FULL music video? Should we include any text overlay IN the video? Like a call to action? "Check out BAND NAME's new music video for 'Song Name'. Or just let the video do the talking??
Good question. No, I prefer to use the full music video. With TrueView ads, you only pay if they watch beyond :30 sec. (which is awesome). You can bet if they watch :30 seconds they are most likely interested and want more. I don't see a disadvantage (cost wise) when using longer videos to advertise. As long as the video isn't boring or repetitive. I do recommend developing artists use the band name and song name in the very beginning of the video so you are making visual impressions with your ads. When you remarket they will begin to see your name over and over. (a key principle of advertising). Also make sure you don't start your video with lots of silence or a slow buildup. Catch their attention and brand your name in the first 5 seconds. You can use cards for call to actions, and link a playlist at the end screen.
I do music business education through BandBuilderAcademy.com and also have a few services - TH-cam Ads campaigns and hourly phone consultations. You can email todd@bandbuilderacademy.com to inquire.
A. Thanks for the feedback B. I was a drummer and I can't even hear that frequency 🤣 C. It's been fixed on future videos, I discovered Adobe's audio enhancement tool 👊
great info
Thanks for checking it out 🙌
Thanks so much for the insight Todd!! Just downloaded your track development worksheet... planning on releasing a single every four-six weeks until the release of my EP
You're welcome. Hope you have your best track campaign yet!
Can't wait to see this series develop. Love the breakdowns of budgets for this
Glad you liked those breakdowns 🙌. It sounds like Our Sorrows got some good breakdowns too 😎 more to come.
We should talk
Some great advice
Good to hear :) Stay tuned for more.
wise advice! Love the different budget to plan based on which stage of evolution your band is at. Very useful stuff!
Awesome glad you dig it!
awesome vid i wished the words and the visuals were in sync but I still got plenty value from it thank you cheers
🙌
Great information Todd, even for Managers working with artists.
Glad it was helpful! 🙌
Great informative video. Thanks for jumping right into it as well!
Glad you like it Dreyson, more to come.
Advice from a pro for sure!
Appreciate you Todd! This was very helpful! :)
Thanks Stanley! Glad to hear it.
This is great advice! Looking forward to more videos.
More on the way! Thanks for being my first comment 🙌 Todd
Great information like always Todd, thank you!! 🙏🏼 🤘🏼
No worries Hector 🙌
Awesome video! Very helpful advice. Thanks for making
Glad it was helpful! thanks for tuning in Penny!
I just discovered your channel and am already gaining great value from it.
I do have a question. What would you consider to be a brand new artist, developing artist, and established?
I'm asking in terms of social media followers, TH-cam subscribers, Spotify followers, music sales, and the like.
Doesn't have to be specific but I'm just wanting to get a general idea.
Thanks so much for what you do.
No problem Ivvas.
Brand New - released 0 to 3 songs and just getting started.
Developing Artist - perhaps 2,500 to 100,000 total followers/subscribers
Established Artist - beyond 100,000 total followers/subscribers
@@BandBuilderAcademy Awesome! This gives me a good perspective on things. Thank you!
Hey man. I just found your page today. I just watched the other video referring to singles. I just want to say that it is great that you're giving out this information! I would like to donate to you and possibly have a conversation with you. Thank you.
I appreciate that! @Chewey I haven't setup any type of tipping function or account. For anybody that wants to support what I'm doing and talk directly with me, I encourage you to signup for Band Builder Academy. Currently it's $29.99 USD p/month and it comes with a FREE 30 minute phone consultation, so we can talk. I also am very active coaching members in the Community (inside Band Builder Academy). cheers! hope you'll join us :) Todd
@@BandBuilderAcademy Todd, I will look into it! Thanks!
This breakdown is the best I've ever seen but how do you know when you have gotten from brand new to developing artist. Like how many average number of streams or play or social media followers qualifies you to step up your budget plans
There are no hard fast rules or definitions and the amounts I set out were meant as a guide for average self-releasing musicians. But roughly speaking....Brand new - 0 to 2,500 streams on music services. 0 to 500 social media followers. But if an artist has more money and wants to step up their budget right from the beginning, go for it. thanks for the question! Todd
Todd I have a question regarding the TH-cam ads. Should we edit the strongest part of the music video into a 30 second ad? Or 60 secs? Rather than just linking to the FULL music video?
Should we include any text overlay IN the video? Like a call to action? "Check out BAND NAME's new music video for 'Song Name'. Or just let the video do the talking??
Good question. No, I prefer to use the full music video. With TrueView ads, you only pay if they watch beyond :30 sec. (which is awesome). You can bet if they watch :30 seconds they are most likely interested and want more. I don't see a disadvantage (cost wise) when using longer videos to advertise. As long as the video isn't boring or repetitive. I do recommend developing artists use the band name and song name in the very beginning of the video so you are making visual impressions with your ads. When you remarket they will begin to see your name over and over. (a key principle of advertising). Also make sure you don't start your video with lots of silence or a slow buildup. Catch their attention and brand your name in the first 5 seconds. You can use cards for call to actions, and link a playlist at the end screen.
@@BandBuilderAcademy thank you SO much for answering!! That helps a lot, and really makes sense!!
I thought I was a competent marketer! lol Man am I clueless these days!
Lol we definitely got scrappy!
Haha, yes we did. 👍
Are u taking on client and if so how can we contact u to discuss it
I do music business education through BandBuilderAcademy.com and also have a few services - TH-cam Ads campaigns and hourly phone consultations. You can email todd@bandbuilderacademy.com to inquire.
dude you had a really high frequency ring in the background that was super annoying 😬
A. Thanks for the feedback B. I was a drummer and I can't even hear that frequency 🤣 C. It's been fixed on future videos, I discovered Adobe's audio enhancement tool 👊