The Story of Solutions
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- เผยแพร่เมื่อ 30 ก.ย. 2013
- The Story of Solutions explores how we can move our economy in a more sustainable and just direction, starting with orienting ourselves toward a new goal.
In the current 'Game of More', we're told to cheer a growing economy -- more roads, more malls, more Stuff! -- even though our health indicators are worsening, income inequality is growing and polar icecaps are melting.
But what if we changed the point of the game? What if the goal of our economy wasn't more, but better -- better health, better jobs and a better chance to survive on the planet?
Shouldn't that be what winning means?
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♻️ The plastic crisis gets a lot of attention as pollution, but the environmental impact of plastic’s life cycle starts long before it ends up in our waterways and ecosystems. Watch our latest animation, The Story of Plastic: th-cam.com/video/iO3SA4YyEYU/w-d-xo.html
Believe it or not, this video is my science homework.
sup bro same here
my sustainability homework
cao Christina ikejejenjs
Just now, mine
cao Christina same, I hate science
I remember 5 years ago, I was 8 when I saw for first time The Story of Stuff. Carry on, Annie! I'm sure we are going to win this game!
I love the way you put everything into perspective and do it so eloquently. Its easy to get lost in 'the game' whilst trying to achieve personal goals that are encouraged and perpetuated through mainstream media outlets. And for that reason I'm glad there are places like TH-cam and content creators such as yourselves that can offer those ulterior viewpoints on wicked societal problems to the wider global communities. Respect.
I was thinking about this before I even found this video. I am so glad that there are others not just thinking, but working on this. If only we could all join in on this
Bravo to Annie and the whole production team. Really nice to see actual examples of solutions happening right now with clever illustrations.
This is gold.
And the person who does the drawing and animation for the Story of Stuff is a genius.
A lot of comments seem to think that this idea is incongruent with capitalism but imagine a scenario where the goal is not to buy the cheapest (in short term costs) item but the best item (where all of the costs, short term and long term) have been accounted for (internalized). Where instead of buying one "cheap" item that wears out quickly and it is necessary to buy many over your lifetime, one better (seemingly more expensive) item that lasts a life time (and thus saves you money in the long term).
Unfortunately quarterly profit forecasts still rule the world.
@@josecortez5213 People NEED to be re-educated.
We need a bigger change, a change in mindset. We have to stop buying things. We need to live simpler lives, with less stuff. Stuff doesn’t make us happy. Happiness is found through relationships, hobbies, etc.
I am hoping that videos like this will slowly get the public out of the current mindset that sees growth of GDP as the right measure by which to judge the success of government policy.
We need many more such videos and explanations to raise public awareness.
The challenge starts with the vocabulary we use to talk about economics, and the semantics that have been built into the economic vocabulary over the last century (winning = more, wealth = financial assets, human nature = striving for personal gain, etc.), which makes it very hard for people to articulate alternatives without being misunderstood.
Videos and illustrations can help overcome this difficulty.
Beyond the challenge of language, there is also the real danger of inventing "alternative" systems that are simply reincarnations of the old system in a new package. For example any system that attempts to define a universal metric for "better" will run into the same old issues. Currencies such as Bitcoin that are designed for universal use are concrete examples of misguided alternatives.
There is a need for domain-specific metrics, to track flows of all the different categories of resources and externalities. Only then can we begin to systematically think about the construction of waste-free value cycles.
Jorn Bettin , I agree with most of what you say. However I am not so sure that efforts to define a new metric for "better" should be avoided. Clearly the public, the media and the politicians want a metric to measure success, otherwise growth in GDP would not play such a big role. It seems the most realistic way to displace that misguided use of GDP is to advocate the use of an alternative, all the while of course continuing to warn of the inherent danger of any single metric.
I am not opposed to metrics for _better_. I am simply pointing out the need for *many* metrics for _better_, and not a simplistic universal one. For example a dedicated metric for measuring _better_ health is desirable, as well as dedicated metrics for measuring _less_ chemical externalities in production, transport, and agriculture, etc. The priorities that different local communities will attach to the various metrics heavily depend on the local context, specifically on the means that are (or are not) available locally to address economic externalities, and on the local severity of the effects of different kinds of externalities.
Interesting. Perhaps there should be an app for that: Using open government data, the app would provide a summary of "progress towards better" tailored to the user's local community and personal priorities. The app would also allow the user to opt in to feeding back anonymously to government this progress towards their personal priorities and those of their local community. That would provide valuable information for shaping government policy. Furthermore, that feedback could be aggregated into a single metric that could replace GDP. Do you think that metric might provide a useful and beneficial way to measure a government's success?
Perhaps the measurement of "progress towards better" will not be the most important benefit of such an app. Instead the educational effect that choosing their own priority settings in the app will have might be substantial.
I wonder, is the creation of such an app perhaps feasible already with currently available open data? And if it is, would a representative cross-section of the population adopt it? Or would it just again give even greater influence to the digitally savy? But, given the widespread adoption of smartphones, and the appetite of the public for personalised information, I don't think the idea is altogether unpromising.
Perhaps this idea is not new? Perhaps there is already an app for that? I would really like to try it.
I very much like the app you outline. In my work I use the following approach s23m.com/methodology/index.html to value chain/cycle engineering. This 5-minute video s23m.com/logistics/index.html illustrates the essence. The approach can obviously be applied at any scale, including at the scale of economic relationships between customers and suppliers. Together with my colleagues I am working on software for representing the links within concrete local economic subsystems.
I see no real technological obstacle for implementing the suggested app. The main stumbling block could be a lack of open data on resource and waste *flows*. Remember that waste flows are only required to be tracked to a certain extent, and only for materials where relevant and effective regulation is in place.
Indeed the educational effect of gaining a better understanding of the effects of specific priorities could be the primary benefit of the app. I would expect priorities to be readjusted on a frequent basis , leading to an economy that becomes much more conscious of undesirable waste flows (externalities).
Thank you very much for making these videos and enlightening people on what we are really doing to the planet. Lets hope we can all start taking steps towards reaching that tipping point.
kick ass Annie! You are the greatest teacher I know. I thank you for your drive to reach the world on " stuff " that matters. xxoo to you and your team...I'll help spread the word , your words, as I did before.
Excellent, simple, concise. Congrats!!
love this 10 min video. am spreading it all over including our city council/Mayor that wishes to ban airbnb's... 20 years ago I created a tri-county magazine that focuses on SOLUTIONS so am very glad that you are into speaking about solutions rather than the problems.. good for you!!
During this years it's difficult for me as italian to be proud of our country, but after this video I'm a little prouder, thank you to you and all the people like the Capannori mayor and citizens that help us to reach the better goal..
Inspiring, positive breath of fresh air....thank you!
Yes! Pinning this to the Holistics Wellness Cooperative FB page. Thank you for this!
Love the idea of changing the game from more to better. Happiness is not found in more consumption, it's in our connections to our communities...
thanks Annie. I love how this illustrates so many modern efforts in achieving TRUE sustainability. Reminds me of the lessons I learned from you and others in the recent State of the World book.
My eyes have been opened...great video.
@Begin Transformation but some things she's saying are sadly true
You're absolutely right. To date, I haven't seen many people get to the heart of the matter. You are spot on. It is less about capitalism and more about the nature of money, capitalism and politics all working together. Brilliant deduction Swanky Butters!
I got the Spanish version in my Environmental Culture class as creating conscience material. Now, I am going to start sharing this content in my vegan channel and everywhere. Thanks!!!🤗
Congratulations Annie. Great initiative, Great communications. I am in. Best regards, Ricardo.
Brilliant as usual! Wish more people would listen and act.
I admire the humility to admit that she says we're capable of great things and uses smartphones and iPods as an example, even if they may not be the thing we need the most. That's fair and not straight "You're wrong and I'm right" partisan head bashing. WE'VE GOT TO FIND A WAY TO WORK TOGETHER... Lord help us grow this garden.
Its amazing how profound points you make in 10 minutes in such an effective way... Thanks :-)
while making "Better" products is a good idea I think a "better" idea is to use a less ambiguous term. the term better itself can mean several hundred different things depending on context. For instance here is a hypothetical question "Which is BETTER a car or a cart?" on one hand the cart is better in terms of being green, its cheaper, and it promotes learning about things like how to handle horses. On the other hand the car is better in terms of practicality, it's faster, can travel longer distances, easier for the elderly, young, and sick to get around.
One could argue that the current goal of MORE is BETTER, however i think in this case the term BETTER means Environmental. It's not bad but I just kind of prefer more solid terms.
Yeah I agree. I care very much about the environment and I do my best to lower my ecological footprint. But "better" to me does not equal plastic bag bans despite the fact that I don't use plastic bags.
Better=G.O.A.L.
so my jobs at industrial scale recycling plants and second hand store was more of an "old game solution" ... In a sociological way, I knew of this significant consumer psychology component, but this video expresses my knowing so good, and reinforces my right thinking surrounded by old game thinkings
Gracias. Desde Colombia veo sus videos y me generan consciencia ya estoy haciendo cambios en mi entorno espero poder impactar con ellos a muchas personas más que a mi.
Awesome video! Really glad I've found this channel! Thank you. :)
This is absolutely my favorite channel! Such a helpful teaching tool and what amazing animations!! Thank you for all the work you do to inspire hope and action!
Me too!!
Me too
Eye opener... Salutes to the team🙏
I'm really excited about this new series of videos! It gives me a lot of hope for the future, but it won't be easy. However it's really worth it!
Thank you for your good work. Don't lose hope.
This is exactly the stuff that's been bugging me for a long time now. I'm glad to see I wasn't the only one noticing something's WAY off with the way people are living their lives through buying and buying and buying more and more and more THINGS...
A usefull and easy to conprehend sustainable development framework. Keep it up!
This is the kind of thinking that we need today.
***** check out Will Work For Free 2013,Humans need not apply and technological unemployment 60 minutes
Shane Nolan
Thank you, I will check it out! :)
Such an insightful video! Thanks for making this content :)
You are Truly Amazing Annie Leonard !! Thank you !!!! :) ~
Serious food for thought! How about better, instead of more? Great message!
Bravo! Keep up the good work. We can get there! For our children's sake - we had better.
Its one of the best video with excellent content I have seen till date.
Love it. It tells so much about the core issue.
Hi, I love to watch and learn with your videos, and also share it's, but i'm Mexican, and sometimes many people don't understand completely your ideas and messages, so it would be perfect if your next videos came with subtitles in many language so this important information of world problems may be share with everyone.
Thanks for this quality information and you're doing a great job!
The Sroty of Stuff video was introduce to my when I was in high school, totally felt in love with the message, narrative, animation, everything! Your work is so cool and mind changing
I haven't lost hope yet partly thanks to you guys.
Actually, it was my father who showed me the video when I was a kid. I didn't understand it all, but then when I was 11 watched it again and I completely understood it, I started showing interest in mundial politics and economic situation. Then a year later i readed the book.
Great message here in this video! The fight against global warming and fossil fuel abuse & industry recklessness needs to be fought on all levels, local, regional, national, and most importantly, international. The USA needs to give up it's "me first" attitude of global dominance, and instead approach the need for solutions with an attitude of cooperation and mutualism, toward common interest solutions.
Great vid; good clarity, thanks.
Simple and brilliant, inspiring and timely. Sharing widely with thanks. Come on GAME CHANGERS!! Time to actualize the movement that was started in the 60's. Big thanks to "The Story of Stuff" crew and EVERYONE making a positive impact on this beautiful planet.
Having all this new Technology was to give us all back time to enjoy our families and leisure time, what has happened is the opposite we are all working longer and not having the family time and leisure time.
We all spend so much time consuming and giving more to our children, we are addicted to all the new technologies and want what everyone else has. So we work more to consume more, it may be time to hop off the merry go round.
You're right Warren. It used to be called a Rat Race. Now we are on a Hamster Wheel. The real wealth is health and time to spend with our loved ones living a fulfilling life. Greed is not good, and sharing is not evil as much as some political 1% backed think tanks want us to believe it is.
Easier said than done, for a variety of reasons.......but maybe in large mostly self sufficient communes of around 300 people.
Same old story as the one in the 1950s telling people that nuclear power would produce electricity that would be 'too cheap to meter'. And the story that having all kinds of new household appliances would give everybody more time for leisure? Maybe not so much. If only you could keep up with the monthly payments and interest on them and the cost of running them!
Living off grid might be the solution ;)
I love you guys
So grateful I got to see this
I love your channel, please continue the great job!
sharing kills jobs, not using plastic bags kills jobs etc... so we really need a minimum income for every person. We have to accept less working hours to be normal. We have to start living in the future where we dont have to work as much and are free to live more.
I agree with your second half of your statement but confused about the first half. sharing could create more jobs same with not using plastic bags. Just different jobs.
in my opinion the world is forgetting why we develop economies. we are becoming an overpopulated place for the number of real economy involving jobs.
Thank you this might help me win over my friends:) The new game is a radical one, but it has to be that.
So, inspiring, thanks a lot for the message its hell of a motivation booster!
Great Video! I'll share it everywhere.
It was absolutely beneficial. It was the first time in history that a human visited another celestial surface and returned. It paved the way for groundbreaking research that is now enough knowledge for us to begin prolonged space voyages in the 21st century.
Very good video! It is very important to change the world! Greetings from La Rioja Argentina! For a real democracy.
When she started talking about a 'game changer' I thought she was going to talk about a resource based economy but she started talking about activism which doesn't really change the game at all in the grand scheme of things. As long as we have the same monetary system nothing much will change
Do keep talking Josh, you're making the rest of us look smarter.
Interesting! Thanks my dear friend!
I love these videos. Let's actually change the world. The weird thing is, I knew this since a long long time ago. If I get enthusiastic about changing the game and I assume a lot of people see the problem and the possible sollutions. Why aren't we there yet? Is the grasp of the people winning the old game so large?
Let's fight for a different future, because we see the consequences of going in the current direction.
Anyway, she still makes me feel like she's talking to people with IQ=80.
GREAT com and message ....POSITIVE MIND
Yes we shall do it !
technology ,innovations and ideas are all we need in this century to really breakthrough any success story ,the world;s economy is becoming more saturated by the day .what we need is to continue to create and recreate ideas .
It's a great video and initiative. In the same spirit, let''s be careful about "renewable energy" and the claims of clean energy... Wind energy creates a huge problem of artificialisation of soils (tons and tons of concrete for each windmill) and of what happens at the end of the quite short life of the windmill. There is also the huge problem of rare metals that are needed in abundance for all these options... Rare metals are... rare, and incredibly polluting in their extraction and refining. This is he same thing with electric cars, that only move the pollution. And actually most models of electric cars are so much heavier than regular cars that they lift just as much fine particulate pollution when driving around. A video or two on that topic would be great to inform people on the impact of those "solutions" and how they are not so great... and not a game changer...
I'm a Solutionary!! BETTER, not more! Brilliant!
I agree! To change the world we need to invest in companies that truly have solutions and not in big corporations that keep the same model that destroys people's lives. Invest in stocks that aren't currently a part of the major markets like NASDAQ and NYSE because they are collapsing right now. Instead invest in new tech real world solution companies like TAUG and URBF that will give everyone on the planet fresh drinking water, unlimited resource of energy, sanitized environment and unlimited food supply. Their are few small companies on the major market that will change the world in a positive way too. Becoming sel sufficient is the model to follow and supporting these types of companies helps a lot. Instead of donating money to non profit organizations that still use the same methods to help people through out the world and a lot of that money doesn't even get to where it needs to be, invest that money into positive companies. The best thing is as they grow and help the world you get to profit from the money that you would of given away donating to some other cause.
Anni!! thank you so much for all the work! amazing video you are my inspiration :) !
Awesome! Stop thinking negative thoughts, think of the positive.
EXCELLENT!!!!!
No sweat man. I think you're right about people seeing the real problem. I'm not sure you are about ideas "not going to happen soon". I think there's a Kurzweil-shaped curve to these innovations. My expectation is to see it happen in my lifetime.
Profit driven concept like a monster sucking up our creativity and passion and sympathy. When more and more ppl realise that we can change the game and create a fair, health and clean envornment, the real world will shift toward to our belief.
Great informative video... I wish we all had the same thinking cap.. *wink wink
Thank you!
Just some thoughts on a couple of "ideas" in this video:
"Collaborative Consumption, better know as sharing" - Tragedy of the commons! Shared items will only degrade quicker if shared among others. Ownership actually gives an insensitive to keep that object/machine functional!
"Lessen the wealth gap" - Socialism (you already have your opinions on this)
"Open people's eyes to the truth of happiness" - You cant tell someone how to be happy. Likelihood is, the people that need told how to be happy were already looking for a way to make themselves happy.
You might be interested in an article of Mine...
stateofglobe.com/2014/03/07/liberty-and-the-american-way/
Redefine "wealth."
How often to you need to use a power drill? and have you heard of designed for the dump? People are making things so that they break just so people will buy more! We need better stuff that will be able to last longer. Its thoughts like that, that stop things like like the goal of better from happening
There are many products that are made to last a long time, they just cost more money. By purchasing a nice power drill, I have the ability to take care of that power drill and use it until something irreplaceable (like the motor ) breaks. If that same power drill had been shared between me and 4 of my neighbors, its lifespan would have been more than 4 times shorter. The reason it would not last as long is because of the idea called Tragedy of the commons: by utilizing a publicly shared piece of property, the upkeep tends to be neglected because no single person wants to claim responsibility for the damage others cause to the publicly shared property. By saving up to buy the nice drill myself, I am choosing to buy 1 nice tool that will last many years, while decreasing the number of power dills I would have otherwise bought. In order to decrease the quantity of things we buy, we have to choose the quality of the tings we buy.
Okay but not everything works that way, like table saws, you don't need one that often. And thats part of what shes says quality v.s quantity
Yes; everything is subject to the tragedy of the commons. Everything from public roads to publicly shared construction equipment.
I'm here for my geography lesson
Same
Searching for all the world's treasures again?
We all are
Brilliant as usual.
Epic and awesome. I love these videos.
i love the sketching animations in these videos :D
Good points,I understand.
yes, yes, I do understand her point - the consumer side of view... heck, I do apply it myself sharing as much as I can! however, we should be thinking also on the side of view of the people that make a living out of those devices - no need to bring the big company guys of the video, just a family business that makes... toasters. If we start sharing toasters, that family will run out of businesses... and before doing so will try to reduce costs -> produce worse quality toasters -> breaks sooner..
different towns have different levels of acceptability of these things. my town also flunked too but i know other towns making massive strides. progress is happening "the future is already here it's just not evenly distributed"
0:24 of course I do, it still works great. I use it everyday when I ride my bike, I live in a tiny house that I haven't turned the heat on in over 5 years. I also hand wash my clothes and line dry them. So tell me Anne, would YOU give up your car, washer / dryer, repair that ipod you just threw on the ground? Of course not, people like you want others to give up their stuff. Oh and the research into battery life 8:28 could also be extended to pacemakers and electric cars.
Excellent work!
Just great!!!
Great video. Keep it up!
Inspirational!
Always looking for better games to play where more than just 'I win'!
Very compelling... to those that have never studied the works of any economist beside Krugman.
Thanks for this video 👏
Value exchange changes the definition of money/ledger numbers. Money, at it's basic level, is only an agreed-upon unit denoting value (labor, goods, etc). Participating in the way she says creates a different paradigm of value -- which really changes the concepts and base of "value". Considering numbers on a ledger sheet is a conceit that will be redefined, changed at its base.
More laws are not the solution, aware people are.
And the US is not a democracy, it is fully a republic.
Some would claim we are a democratic republic, but that could be argued.
Great video, and it is sad to see that people will not embrace an idea that threatens their way of life.
This is such a great story. I wish people really value this video and share it with others . Together we can make a big difference to make the world better place. And save this planet.
Always a great and interesting job
This describes what I call the "Football Problem". Humans are all about competition, and our economy is a way of measuring superiority. The games she describe are sets of rules by which we measure it. As the rules get more complex, we forget what we were originally measuring. Thus the conundrum "Is it whether you win or lose, or how you play the game?". Our economy is all about "winning", and we need to make it more about how we play the game.
you are doing a great job.
Superb job, new word now!
It makes sense.. Research proves that very rich executives from top companies are about as happy as herdsmen from the Masai tribe.
But breaking free from the cycle of excess consumption will be a bit tough for societies that have gotten so used to living comfortable lifestyles.
Small Is Beautiful: A Study of Economics As If People Mattered is a collection of essays by British economist E. F. Schumacher. An interesting read on this topic.