Noah '40' Shebib on producing Drake | Native Instruments
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- เผยแพร่เมื่อ 26 ก.ย. 2024
- 40 is the Grammy-winning producer behind the sound of Drake’s innovative productions. More: www.native-inst...
In this new video, watch him talk about building his Toronto studio with workflow in mind, share production tips, and explain how MASCHINE and KOMPLETE KONTROL fit perfectly into his philosophy of delivering maximum artistic authenticity through simplicity.
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Music: Drake - Jungle (OVO Sound)
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For more than 25 years, Native Instruments has been at the heart of musical innovation. We’ve created communities, pushed technological boundaries, and opened new creative horizons for amateurs and professionals alike. Today, driven by our mission to make music creation more inclusive and accessible, NI’s hardware, software, and services including MASCHINE, TRAKTOR, and KOMPLETE bundles, provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience.
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I love producers. They deserve more respect because that shit's hard
JahReviews Damn true.
Facts
Hell yea this shit is. Just started and already confusing as fuck
90% of every hit is the producers work. I'm glad producers get the shine they deserve nowadays.
Tropical99 they do get more but not enough that they deserved
"This place is here to make history, it's not here to make money." 40 is real.
Af
That quote resonated with me as well.
+Jorge P Bet he gets alot of money from native instruments for this video.
Certainly, he gets a lot of money because of his music and the people he creates for. Regardless, he says that his real goal is to change the music industry, not just feed off of it.
+Simon Åberg Ya, but, it's not like he's getting Mcsponsored. NI is dope, they make amazing software and interfaces
A very intelligent individual who inspires the artist by designing a musical landscape that caters to personal style and authenticity that works seamlessly. This guy here is a genuine and truthful artist.
Absolutely agree. He is a modern day great who pays attention to detail and who understands while integrity as a producer is great, it is the artist who needs to shine. I have the same type of respect for producer iamProfessorO
HAPPY BIRTHDAY TO ONE OF THE GREATEST TO EVER DO IT! Make sure to tune into OVOSOUND RADIO EPISODE 40 tonight guest mix by 40!!!
aahhhh, eat a dck fanboy.
Very well said 👏🏿
GBRL what’s wrong with being a fan
And you wonder why Drake is keeping 40 to himself lol. 40 isn't just a producer, the man is a real scientist. what an inspiration
would you really share your golden ticket? Plus remember 40 is his live engineer for concerts too.
He is a great sound engineer and is very technical.
He makes simple and effective music
A scientist indeed
Gentle nod to the scientist.
40 is Drake
Drake is actually a duo. There is no Drake as we know him without this man
This guy has so much rhythm he even talks on the beat.
+Shahin A Holy shit
W
6:26-6:54
You can keep your ring
2:17
40 Always speaks with enthusiasm. That is so inspiring to hear from him every time. Thank you for sharing
+Busy Works Beats .TV please do a tutorial on how make a beat just blaze
+Busy Works Beats .TV Underwater sound tutorial soon?
+Busy Works Beats .TV youre absolutely right my man. keep up the good work!
+Busy Works Beats .TV Good to see you here Game
+kingaubrey just produce...
40’s not just a producer. He is indeed an artist.
Producers are artist in general bruh
Producer, Artist, Engineer, Sound Designer & Computer Scientist 👀🎹
Illangelo too
“No one sees it coming cause we’re not training in front of anybody’s eyes.” 😩🙌🏾💪🏾💯
Heard of this dude for over 10 years. Never seen him until 2 seconds ago and definitely not what i thought he would be or look like. I'm impressed
Man I couldn't understand 89% of what he was talking about, but I could tell he was passionate about. Word to 40
Most people see a producer, I see a goddamn scientist.
and i see a man fan (you)
I agree yeahh
Arian Ka exactly
So why there's no other artist on ovo?
I see a rich Jewish American
I've seen this video multiple times and it still hasn't gotten old.
Never gets old
UPDATE: I've seen this a couple more times and I will still watch every second of this video.
I'm right there with you man. Love what he says about the simplicity. I'm just getting started and am overwhelmed by the idea of trying to make a "full" beat without clutter
ANOTHER UPDATE: I am attached to this video, it seems like I learn something new everytime I see this video
40 IF YOU ARE READING THIS PLEASE MESSAGE ME producedbysantos@gmail.com
40 if your reading this its too late lol
This guy's beats have stayed with me for years. Chill songs and hype but he has a unique sound I can't find in any other it's like being on drugs without drugs for me that's the way I describe his work.
facts, him and dill are my top 2, they never missed for me
That's what made drake different, he takes chance and try different things unlike other rappers who are stuck in one way
"To make something simple but good is extremely difficult." True, true words.
K Hagood Music
40 is Dr. Frankenstein and Drake is the Monster.
Someone give this guy a gold medal
W
+Kavinsky ill Handle that Sir... Heres a "W" instead.. let him Hold that Sir...
W
+6ix Side is would be true if Drake was actually someone to be afraid of.
i wish i could just spend a day with him, i could learn so much
^^^^
Erik Mayer same
Erik Mayer ikr
I'd love for him to mentor me
Ace Beats - Have you thought about asking. Cos' most people who would "like " something never actually ask. What have you got to loose?
I love his “it’s not hard” approach to music making.
everything is easy if you know what your're doing.
Met 40 in Mexico 2017 he was sitting in the VIP booth, he saw my toronto hat and told me to come and take a pic and vibe for a minute. Humble and most chill person ive met who has this much fame and power over music production. Much Love 40!
Remember what y’all talked about?
And he does all of this with multiple sclerosis. Such a humble, intelligent, and talented dude.
Dude has a calm and clear mind, genius producer. His tip on degrading the sample rate to give a sampled feel is straight knowledge.
Get this man on RHYTHM ROULETTE!!!!!!!!
+Isaac Guillory W
The greatest sound engineer of all time. The dynamics involved nobody will ever surpass him. Living legend ✨
This dude is so talented, I’m not even really into hip hop but he’s an inspiration.
40 is my inspiration.
defo anyway nice music
Dope Music!
Prod. Flip right
40 and metro
40 and iamProfessorO for sure. Both bringing something completely different to the table
If you listen to "Views" properly or just the instrumental throughout the album you'll see that 40 is an ET, this nigga's production is almost like a fucking rope, listening to songs he's produced holds you for that 3-5 minutes (6... if longer) and you're hooked. "keep the family Close" is one where the introduction of that record, from the laughing to the instruments like i think i heard a trumpet or some cymbals or something and it just f*** flowed straight into drake saying "All of my let's just be friends..."; I swear, He's WAAAAY above above-average!!. That's just one example too
40 didn't produce KTFC
noah made maybe one or two beats on Vieaws
I'm going to be honest I didn't like half the lyrics in views
Not sure if Noah's been much help with the lyrics since the meek mill drama but if that is the case I see the real star...
Noah didn't produce keep the family close
Pure genius. His blueprint is ingenious
+Music and life
shut yo ass up
music and life yet you ain't appreciating this niggas work
This guy is not just a music producer, he's a sound engineer
This guy speaks with so much passion and wisdom, it's almost impossible not to love him
Keep up the good work 40
I could listen to this man talk for hours
40 is One Of The Best & Underrated Producer. Drake is Lucky to Have Him. 🔥
Both amazing. Wish they could create take cares and nothing was the same, every week
He is not underrated he is rated how he should be
40 will always be my favorite producer just for his personality
+scirazzbrehh man
personality doesnt make a good producer. its his intellegence. dumbass.
He’s on my top ten
Crazy how now it’s the norm to start with the melody for most producers. See a lot of producers call people stupid for starting with the drums even though that’s really how hip hop started. Looping a drum break. Moral of the story is there are no rules to this ish. If it sounds good, then do it. Worrying about what the next dude thinks about what you do is the quickest way to kill your inspiration and creativity
Just him talking is so nice he speaks with a purpose and thought
I have the same chair as him. Can I produce for drake too or not ?
💀
+Sergio Navarro so you say that Drake is a good rapper? He's probably the worst rapper i can think of...
+TheHenkeHD behave yourself
S Oj okey, sry dad.
lmfao
I could listen to this guy talk about the production process for hours. Makes sense with all the success he's been having. Intelligent guy.
+irunthepeg Watch his interview at Pensado's Place
Hahaha I've had that loaded up for a week, just have to get around to watching it!
40 is focusing on making timeless records, truly a genius
Lol 40 trains at the same gym as me, most normal guy you’d ever meet who causally just produces some of the best tracks in the world
Whats cool is that on the movie "Virgin Suicides" there was a part where he was playing records, maybe thats where his love for music began? He was so CUTE on that movie. Dude was fIne!
40 is so epic..., and from a technical aspect he is on another level.
dang 40 sounds really smart you can tell hes ahead of the game.
Hustleandflow he is a big part of the game.
I am following 40s work since So Far Gone and i dont know any producer i like and appreciate more than Mr Shebib. He is a extremly focused, good-minded and creative man and i also heavily credit him for fighting against his illness.
I watch this video ALOT. It's a very laid back type of vibe. Everytime it's cloudy or raining in Memphis I find this video to match the vibe and get inspired.
I start with the melody too, smiling
"Simplicity with authenticity at the same time is so difficult. So to make something simple but good is extremely difficult but simple usually translates to real cause there's not to much. It's not overdone. Simplicity factors like:"Hey this is it, this is my heart on my sleeve, this is all I got." Take it or leave it. It's real. This is me. This is us."
"This is our army base, offshore that we train for war in,
and then when we're ready, we goto war.
And no one see's it coming cuz we're not training in front of anybody eyes."
So dope & true. Don't talk about it be about it!! Focus on your craft & takeover!! Hope to work w/ 40 one day. Salute #ViBEMusic
40 really HAS TO go down as one of the greatest producers of all time. The information and inspiration in this man is endless. He speaks on things other producers just don't. He literally says everything I believe in when it comes to making music creatively and efficiently.
5
OF ALL TIME??? not sure about that but he will be remembered
+Kage DC I didn't mean THE greatest. Just one of. But as far as the past ten years... There's not really too many to talk about if you think about it
took the words right out of my mouth
+SantinoProductions fuuuuuuuuuuuuuuuuuuuuck no
The Most inspirational Producer Ever ,He's The reason Why i fell in love with Producing
For anyone wondering what he meant by taking of the top frequency .... he means changing the freq ....like 44100hz to 16100hz ... it makes it sound like you eq it or it slows down your audio in a good way .... just try it an youll see
thanks bro!
Alot of industry producers are switching up the sample rate of the audio, cutting out specific frequencies and gives amazing effects
@@zetasquad5823 is it something that was there before, First time I got introduce to that “low filter & underwater sound” was through 40 .
I went to high school with 40, he was always cool, actually he was in my civic class.
Holy Drug Lord🔼 man tell me about it. I'm a toronto rapper. bro I need huge industry help too.
james arizaga that says about u a lot that YOU will never be anything in life bcs u don't believe in urself or anyone else. Such a horrible mentality.
Holy Drug Lord🔼 late asf but 40 doesn’t work with any other artist and that’s from his mouth lol
he worked with action bronson
lol but he definitely work with Party all the time
thank you 40 for all your amazing art made my last 6 years of my life
40 is such a legend... inspired the sound behind my beats
Noah ‘40’ coz of you I have decided for once that I will be a producer and an taking it seriously thank you for your inspiration
by far my favorite producer..doesnt follow the industry formula.. stays in his own lane..props
Just heard this guy has MS. Even more respect for what he's achieved now. Amazing producer
Ms?
multiple sclerosis
Dry Paigon Boy Microsoft is the operating system he uses.
+Rup Tratin
I know you're joking, but for any aspiring producers watching this, 40 uses macOS (you can see it in this video)
Drake and 40 were both childhood actors and now they just blew the fuck up big time together.
+AntiDose yea alot of people dont remember 40 was in the virgin suicides.
ive watched this about 100 times.. inspired at all times..
You can feel the passion 40 has for creating music.... sound. That's what you call..Producing!!
This was a super dope mini-doc into 40's production. Honestly, he's one of the best, and he happens to work with one of the best artists in the game right now, which equals crazy good music. Dope.
Just wanna say as Jungle plays in this video.. That is hands down the best song of Drakes career. Timeless.
lol bro NOOOOOO great song but NOOOOOO
Xavier Reyes L
Brand New
Update: Gods Plan is Drakes biggest record to date (1/2/2020)
I Agree
*gets inspired*
*opens up fruity loops*
+Marius Vollrath HAHAHAHAHAHAHA HONESTLY
realshit
+Lance Wolf Fruity Loops is pretty damn powerful in its own right it just works differently to other programs
You can do anything in Fruity Loops that you can in Abelton or Logic, FL has been great for jamming with and recording since before Abelton even existed.
+Install a Friend rgte
Drake givin‘ this man so much credit for a reason!
My favorite part of Drakes music are sections like at the end of Headlines or the beginning of 30 for 30, and Pound Cake. They have beautiful piano keys and horns and really cool warped lyrics. It sounds timeless and you know its 40 when you hear them. Doesn't have to scream his name or have a repeated ad lib to brand himself in a song.
This is the dream job, toured by a dream producer. Good job on putting Canada on the Hip Hop and musical map constantly
40 is the reason drake is famous.
No degrazzi is
no drake is
TheGamezCorner that's coming from a little kid that doesn't know wtf he is talking about
TheGamezCorner
he made that bitch famous
lmao it's funny because this is lowkey very true
it took me 4 minutes into this video to gain complete respect for this individual. not to mention what a fuckin amazing producer. wow.
Dude is a genius makes the most complex fundamentals of music making sound easy....40 da truth.
I didn't understand a single thing he was talking about in this video yet my mind was still blown just by listening to him talk about his work, you can easily see that his intelligence, creativity and strong work ethic is just on a different level compared to us humans. They don't just be giving Grammy's to people out in the streets..
This is a dope lesson in music production and authenticity. There's a lot to be said for "breaking the rules". I always leave the original midi track as is without exporting it into an audio stem. It allows for much more flexibility
I'm so grateful that I live in the same world as 40 & Drake
For many people who don't know the background song is Drake - "Jungle".
"this place is here to make history not to make money"...
that hit me in the heart and are the words I needed for a long time thank you
Nah 40 is something different. You can tel he’s a real one. And that’s why him and drake are at where there at. Gotta love it
I have no idea how to contact Noah 40 but can he *please* release Drake's album instrumentals? He is like the only producer that almost never releases his instrumentals, and it's really frustrating because so many dj's would love to mix drake's music to give it a different spin but he never has any official acapella or instrumental leaks! :(
+Raheem D I'll text him man
I dont even care if you're being sarcastic, I will befriend you if you do tbh.
+Raheem D if you are technically savvy enough you can edit his tracks yourself and make an instrumental track.
peppers312 But without the proper instrumental I wouldn't be able to create acapellas from the original track unfortunately
are you trying to make acapellas or instrumentals? two different things...
This guy is a genius, if every producer and sound engineer was like him things would be different in the music industry.
This is just something called Passion.
Man I have no idea what this guy is saying but I’d listen to it for hours. Legend.
Love this man for his works. Most of Views is practically a product of everything he is talking about.
This man is such an inspiration... I love to hear about anything behind the music. Especially hearing the people who are behind the biggest stars and how they make it hap[en. I plan on opening a studio one day in my hometown of Fayetteville, NC
He's doing more than just sample rate cutting. That would sound ruff as hell.
StormOneUK they not gonna give away all the sauce
Stawn Kashi they can’t give awAy all the stuff
One knob filter king
StormOneUK protools lofi, that's literally all he's doing
damnit, i want to give this one away but it's one of my secret seasonings too. also, i can't fathom how 40 would know to do it bc it involves DIgItAL sIgNAL pROCeSsInG KnOwLEDgE. excuse me, "dgtl sgnl prcsng knoldg". 😉
he knows his stuff, very inspirational 👌🏽
It's really interesting to have watched this twice, the first time when I knew nothing about producing and now where I am actually studying music production, and don't get me wrong I loved this before but I appreciate this so much more now!
i love this guy’s energy!!!! you know this dude is fucking powerful because he doesn’t hide shit and mince words with interviews and gives his whole fucking sauce. thats cause he knows his worth is more than a few little tricks and he knows there are people watching his moves and trying to be secretive will not help him grow. love this dude
He went over so many peoples head with this interview
40 + Drake = lit
That new pnd track this man produced brought tears to my mf eyes
+ahh luu what is PND? I wanna hear this track, got a link or title?
+Ivan Milite soundcloud.com/partyomo/come-and-see-me-ft-drake
You positive that 40 produced it? Because Party is a producer, too. I didn't look into the production yet, so that's why I'm asking.
true thats dope song
+Eliah Emanuel yeah bro im more positive than magic johnson's blood cells.
The fact the beat played for 8 minutes straight shows how good he is
It’s great to see a person so super passionate about his work 🙏🏽
One of the best producers I know hands down
Nigga is like the "Xavier" of producing lol (X-Men reference)
LOLOL
Then Timbaland is Stan Lee ...
+jay wilson Then who is Quincy Jones ?
+sig310 You're the first person I've seen in real life refer to Professor X as "Xavier".
Definitely xavier of producing
I loved Pusha’s diss track. But leave 40 alone y’all. He’s a good man.
Crappy HR finally a good comment..
@@Sijan.G should've kept his mouth shut
It’s rap not gospel
Cudi is a good man, and Pusha's wife is also a good Woman.
@@DoughBear19 drake didnt say anything about pushas wife. He just mentioned her name
I watch this at least once a month, because this is one of the producers I look up to the most.
this nigga is producer goals.. just listen to the way he talks about music lol
great job drake lol
Why does Drake get the credit
+John Olowe (9y) guess bc drake found him hahaha
+John Olowe (9y) for signing him
40 is such a cool guy
Dude's production IQ is crazy
A blessing to hear someone explain their process so clearly and precisely without apple saucing it. The real deal.
I literally can watch this everyday. So much knowledge , lock me in the studio with him I wanna learn from one the best. Much respect.
Noah 40 will hands down be the best music producer ever to do it since he got his Grammy for Take Care he produced about 7 of Drake's albums and he still got it 💯 why hate on a great artist when you have a truly talented producer