Noah '40' Shebib on producing Drake | Native Instruments

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  • เผยแพร่เมื่อ 20 พ.ย. 2024

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  • @jorgep7747
    @jorgep7747 8 ปีที่แล้ว +3889

    "This place is here to make history, it's not here to make money." 40 is real.

    • @axxelandros
      @axxelandros 8 ปีที่แล้ว +14

      Af

    • @HipHopBeatSource
      @HipHopBeatSource 8 ปีที่แล้ว +37

      That quote resonated with me as well.

    • @s1mon.
      @s1mon. 8 ปีที่แล้ว +27

      +Jorge P Bet he gets alot of money from native instruments for this video.

    • @jorgep7747
      @jorgep7747 8 ปีที่แล้ว +41

      Certainly, he gets a lot of money because of his music and the people he creates for. Regardless, he says that his real goal is to change the music industry, not just feed off of it.

    • @simplemachines1615
      @simplemachines1615 8 ปีที่แล้ว +4

      +Simon Åberg Ya, but, it's not like he's getting Mcsponsored. NI is dope, they make amazing software and interfaces

  • @spcooper94
    @spcooper94 8 ปีที่แล้ว +1910

    I love producers. They deserve more respect because that shit's hard

    • @nocturnal7345
      @nocturnal7345 7 ปีที่แล้ว +14

      JahReviews Damn true.

    • @XRXONE
      @XRXONE 6 ปีที่แล้ว +8

      Facts

    • @raethakid5788
      @raethakid5788 6 ปีที่แล้ว +33

      Hell yea this shit is. Just started and already confusing as fuck

    • @tropical9913
      @tropical9913 5 ปีที่แล้ว +61

      90% of every hit is the producers work. I'm glad producers get the shine they deserve nowadays.

    • @amisria
      @amisria 5 ปีที่แล้ว +4

      Tropical99 they do get more but not enough that they deserved

  • @brianaddai3796
    @brianaddai3796 7 ปีที่แล้ว +1859

    And you wonder why Drake is keeping 40 to himself lol. 40 isn't just a producer, the man is a real scientist. what an inspiration

    • @rbcphotoworks7052
      @rbcphotoworks7052 4 ปีที่แล้ว +114

      would you really share your golden ticket? Plus remember 40 is his live engineer for concerts too.

    • @NBSuperb
      @NBSuperb 3 ปีที่แล้ว +47

      He is a great sound engineer and is very technical.
      He makes simple and effective music

    • @kareemjavone696
      @kareemjavone696 3 ปีที่แล้ว +9

      A scientist indeed

    • @Only1Science
      @Only1Science 2 ปีที่แล้ว

      Gentle nod to the scientist.

    • @kid5042
      @kid5042 2 ปีที่แล้ว +5

      40 is Drake

  • @edgm.14
    @edgm.14 3 ปีที่แล้ว +211

    Drake is actually a duo. There is no Drake as we know him without this man

  • @MojitoMatt
    @MojitoMatt 6 ปีที่แล้ว +303

    40’s not just a producer. He is indeed an artist.

    • @ruledbyvenus2041
      @ruledbyvenus2041 3 ปีที่แล้ว +24

      Producers are artist in general bruh

    • @ASAPJermz
      @ASAPJermz 2 ปีที่แล้ว +2

      Producer, Artist, Engineer, Sound Designer & Computer Scientist 👀🎹

    • @perzonne6302
      @perzonne6302 ปีที่แล้ว +1

      Illangelo too

  • @prsnmvp
    @prsnmvp 8 ปีที่แล้ว +2168

    This guy has so much rhythm he even talks on the beat.

    • @ss-to7ii
      @ss-to7ii 8 ปีที่แล้ว +58

      +Shahin A Holy shit

    • @jayboi1263
      @jayboi1263 8 ปีที่แล้ว +10

      W

    • @CallMeOpe
      @CallMeOpe 7 ปีที่แล้ว +87

      6:26-6:54

    • @d3thedancer341
      @d3thedancer341 7 ปีที่แล้ว +15

      You can keep your ring

    • @djilu9916
      @djilu9916 7 ปีที่แล้ว +11

      2:17

  • @BrandonSantino
    @BrandonSantino 8 ปีที่แล้ว +1321

    40 really HAS TO go down as one of the greatest producers of all time. The information and inspiration in this man is endless. He speaks on things other producers just don't. He literally says everything I believe in when it comes to making music creatively and efficiently.

    • @duncanmcleary2974
      @duncanmcleary2974 8 ปีที่แล้ว

      5

    • @kage5584
      @kage5584 8 ปีที่แล้ว +15

      OF ALL TIME??? not sure about that but he will be remembered

    • @BrandonSantino
      @BrandonSantino 8 ปีที่แล้ว +13

      +Kage DC I didn't mean THE greatest. Just one of. But as far as the past ten years... There's not really too many to talk about if you think about it

    • @DJSlaughter
      @DJSlaughter 8 ปีที่แล้ว +1

      took the words right out of my mouth

    • @ParaguaneroSwag
      @ParaguaneroSwag 8 ปีที่แล้ว +3

      +SantinoProductions fuuuuuuuuuuuuuuuuuuuuck no

  • @MrDanielvee
    @MrDanielvee 8 ปีที่แล้ว +4651

    A very intelligent individual who inspires the artist by designing a musical landscape that caters to personal style and authenticity that works seamlessly. This guy here is a genuine and truthful artist.

    • @somusical89
      @somusical89 7 ปีที่แล้ว +75

      Absolutely agree. He is a modern day great who pays attention to detail and who understands while integrity as a producer is great, it is the artist who needs to shine. I have the same type of respect for producer iamProfessorO

    • @thedude1412
      @thedude1412 7 ปีที่แล้ว +20

      HAPPY BIRTHDAY TO ONE OF THE GREATEST TO EVER DO IT! Make sure to tune into OVOSOUND RADIO EPISODE 40 tonight guest mix by 40!!!

    • @GabREAL1983
      @GabREAL1983 7 ปีที่แล้ว +4

      aahhhh, eat a dck fanboy.

    • @shemmy7302
      @shemmy7302 6 ปีที่แล้ว +1

      Very well said 👏🏿

    • @shewantbailey
      @shewantbailey 6 ปีที่แล้ว +6

      GBRL what’s wrong with being a fan

  • @MrSeancurtis
    @MrSeancurtis 6 ปีที่แล้ว +233

    This dude right here is speaking from 1000s of hours if practice and dedication. Hours of sitting down and figuring our programs and machines. To now he is at the point of being able to create master pieces. I am a producer at heart and know if i really went in I would be good at it however I know what I need to give up in order to get there. I need to go through everything he did. I'm now 37 and am an investment adviser. A quite good one at that. But man deep down i wish I just dived in as a child and gave it my all to producing. Nothing beats the feeling of hearing your final product. No amount of money can buy that feeling.

    • @TrueGamerWoo
      @TrueGamerWoo 4 ปีที่แล้ว +2

      Well said

    • @olmomafia7327
      @olmomafia7327 4 ปีที่แล้ว

      🤟💪

    • @entidy458
      @entidy458 4 ปีที่แล้ว +11

      it only takes like a year to start making good beats tbh (with no music theory) after that it's just learning better ways to mix and make things sound different, it doesn't take as long as you think if you put your heart into it and do it as much as you can.

    • @kvlen5767
      @kvlen5767 4 ปีที่แล้ว +2

      ENTIDY while this may be true, if you want to make it big as a producer you need connections and possibly a studio. You can only get so far without marketing yourself and befriending as many people as possible

    • @entidy458
      @entidy458 4 ปีที่แล้ว +5

      @@kvlen5767 marketing is probably harder than making music tbh

  • @JennaColbain
    @JennaColbain 4 ปีที่แล้ว +54

    “No one sees it coming cause we’re not training in front of anybody’s eyes.” 😩🙌🏾💪🏾💯

  • @busyworksbeats
    @busyworksbeats 8 ปีที่แล้ว +928

    40 Always speaks with enthusiasm. That is so inspiring to hear from him every time. Thank you for sharing

    • @wyldkard4461
      @wyldkard4461 8 ปีที่แล้ว +2

      +Busy Works Beats .TV please do a tutorial on how make a beat just blaze

    • @magnus2730
      @magnus2730 8 ปีที่แล้ว +7

      +Busy Works Beats .TV Underwater sound tutorial soon?

    • @bpali2001
      @bpali2001 8 ปีที่แล้ว +2

      +Busy Works Beats .TV youre absolutely right my man. keep up the good work!

    • @NotChate
      @NotChate 8 ปีที่แล้ว +1

      +Busy Works Beats .TV Good to see you here Game

    • @NOLINK74
      @NOLINK74 8 ปีที่แล้ว

      +kingaubrey just produce...

  • @MusicXscape
    @MusicXscape 8 ปีที่แล้ว +218

    Man I couldn't understand 89% of what he was talking about, but I could tell he was passionate about. Word to 40

  • @keenondaquan4475
    @keenondaquan4475 8 ปีที่แล้ว +707

    I've seen this video multiple times and it still hasn't gotten old.

    • @gerardomunoz9886
      @gerardomunoz9886 8 ปีที่แล้ว +6

      Never gets old

    • @keenondaquan4475
      @keenondaquan4475 8 ปีที่แล้ว +3

      UPDATE: I've seen this a couple more times and I will still watch every second of this video.

    • @ddoggj1
      @ddoggj1 8 ปีที่แล้ว

      I'm right there with you man. Love what he says about the simplicity. I'm just getting started and am overwhelmed by the idea of trying to make a "full" beat without clutter

    • @keenondaquan4475
      @keenondaquan4475 8 ปีที่แล้ว

      ANOTHER UPDATE: I am attached to this video, it seems like I learn something new everytime I see this video
      40 IF YOU ARE READING THIS PLEASE MESSAGE ME producedbysantos@gmail.com

    • @OnionWotsits
      @OnionWotsits 8 ปีที่แล้ว +13

      40 if your reading this its too late lol

  • @therealbrian732
    @therealbrian732 4 ปีที่แล้ว +27

    Heard of this dude for over 10 years. Never seen him until 2 seconds ago and definitely not what i thought he would be or look like. I'm impressed

  • @mercy2daworld490
    @mercy2daworld490 6 ปีที่แล้ว +61

    That's what made drake different, he takes chance and try different things unlike other rappers who are stuck in one way

  • @LBAW
    @LBAW 8 ปีที่แล้ว +200

    "To make something simple but good is extremely difficult." True, true words.

  • @DatRapGamer
    @DatRapGamer 8 ปีที่แล้ว +2153

    40 is Dr. Frankenstein and Drake is the Monster.

    • @anvxed
      @anvxed 8 ปีที่แล้ว +77

      Someone give this guy a gold medal

    • @davidgonzales3198
      @davidgonzales3198 8 ปีที่แล้ว +17

      W

    • @Malik_Hoff
      @Malik_Hoff 8 ปีที่แล้ว +8

      +Kavinsky ill Handle that Sir... Heres a "W" instead.. let him Hold that Sir...

    • @kidmaxx3095
      @kidmaxx3095 8 ปีที่แล้ว +3

      W

    • @theiggod6921
      @theiggod6921 8 ปีที่แล้ว +5

      +6ix Side is would be true if Drake was actually someone to be afraid of.

  • @arian8100
    @arian8100 8 ปีที่แล้ว +2425

    Most people see a producer, I see a goddamn scientist.

  • @jamiemadison8082
    @jamiemadison8082 5 ปีที่แล้ว +43

    This guy's beats have stayed with me for years. Chill songs and hype but he has a unique sound I can't find in any other it's like being on drugs without drugs for me that's the way I describe his work.

    • @jonasnds1
      @jonasnds1 4 ปีที่แล้ว +1

      facts, him and dill are my top 2, they never missed for me

  • @cjbernardo93
    @cjbernardo93 4 ปีที่แล้ว +89

    I have no idea wtf he’s talking about but it works

    • @FaithfulComforter
      @FaithfulComforter 3 ปีที่แล้ว +1

      Everyone has a hard on. You and me are actually paying attention. Yeah he’s talented but I don’t know shit bout producing lol

  • @marchfifth1754
    @marchfifth1754 8 ปีที่แล้ว +2124

    So much passion for what he does, this guy lives, eats and breathes music production. Seriously, I am jealous. This guy gets to do what he loves for the rest of his life and get paid for it. I don't even know what I am passionate about, but it ain't what I am doing now. Life sucks.

    • @mikecheck237
      @mikecheck237 8 ปีที่แล้ว +87

      March Fifth I feel this on a spiritual level 😭

    • @Mc872601
      @Mc872601 8 ปีที่แล้ว +103

      March Fifth you'll find your way soon trust me 💯💯

    • @gwin222sith
      @gwin222sith 7 ปีที่แล้ว +31

      March Fifth I hear you , keep your heart open you'll find your way

    • @gralton
      @gralton 7 ปีที่แล้ว +59

      March Fifth simply by acknowledging such you're way further than you think... so many others settle for what they think they need to what someone else tells them they do! keep grindin

    • @mykilldarcshyne3554
      @mykilldarcshyne3554 7 ปีที่แล้ว +4

      check out canadian producer Digi hendrix 3000.. dudes a beast.

  • @erikmayer6529
    @erikmayer6529 8 ปีที่แล้ว +903

    i wish i could just spend a day with him, i could learn so much

    • @jaymorgan8811
      @jaymorgan8811 8 ปีที่แล้ว +3

      ^^^^

    • @Jo_jo409
      @Jo_jo409 8 ปีที่แล้ว +3

      Erik Mayer same

    • @nicom8784
      @nicom8784 7 ปีที่แล้ว +1

      Erik Mayer ikr

    • @prodbyj1929
      @prodbyj1929 7 ปีที่แล้ว +4

      I'd love for him to mentor me

    • @willb3698
      @willb3698 7 ปีที่แล้ว

      Ace Beats - Have you thought about asking. Cos' most people who would "like " something never actually ask. What have you got to loose?

  • @SamanthaMeholick23
    @SamanthaMeholick23 8 ปีที่แล้ว +65

    And he does all of this with multiple sclerosis. Such a humble, intelligent, and talented dude.

  • @enntee1803
    @enntee1803 6 ปีที่แล้ว +5

    Met 40 in Mexico 2017 he was sitting in the VIP booth, he saw my toronto hat and told me to come and take a pic and vibe for a minute. Humble and most chill person ive met who has this much fame and power over music production. Much Love 40!

    • @MattGarcyaDC
      @MattGarcyaDC 4 ปีที่แล้ว

      Remember what y’all talked about?

  • @faux36
    @faux36 4 ปีที่แล้ว +48

    Crazy how now it’s the norm to start with the melody for most producers. See a lot of producers call people stupid for starting with the drums even though that’s really how hip hop started. Looping a drum break. Moral of the story is there are no rules to this ish. If it sounds good, then do it. Worrying about what the next dude thinks about what you do is the quickest way to kill your inspiration and creativity

  • @VOLSTICEARCHIVE
    @VOLSTICEARCHIVE 8 ปีที่แล้ว +66

    Dude has a calm and clear mind, genius producer. His tip on degrading the sample rate to give a sampled feel is straight knowledge.

  • @haiderh042
    @haiderh042 8 ปีที่แล้ว +294

    40 is One Of The Best & Underrated Producer. Drake is Lucky to Have Him. 🔥

    • @Daniel-ni5ew
      @Daniel-ni5ew 4 ปีที่แล้ว

      Both amazing. Wish they could create take cares and nothing was the same, every week

    • @DHU11
      @DHU11 4 ปีที่แล้ว +6

      He is not underrated he is rated how he should be

  • @omariemorgan7865
    @omariemorgan7865 8 ปีที่แล้ว +289

    If you listen to "Views" properly or just the instrumental throughout the album you'll see that 40 is an ET, this nigga's production is almost like a fucking rope, listening to songs he's produced holds you for that 3-5 minutes (6... if longer) and you're hooked. "keep the family Close" is one where the introduction of that record, from the laughing to the instruments like i think i heard a trumpet or some cymbals or something and it just f*** flowed straight into drake saying "All of my let's just be friends..."; I swear, He's WAAAAY above above-average!!. That's just one example too

    • @mcwindowma
      @mcwindowma 8 ปีที่แล้ว +3

      40 didn't produce KTFC

    • @zjbeats7448
      @zjbeats7448 8 ปีที่แล้ว +2

      noah made maybe one or two beats on Vieaws

    • @amoreholliday
      @amoreholliday 8 ปีที่แล้ว

      I'm going to be honest I didn't like half the lyrics in views

    • @amoreholliday
      @amoreholliday 8 ปีที่แล้ว

      Not sure if Noah's been much help with the lyrics since the meek mill drama but if that is the case I see the real star...

    • @MankarBeats
      @MankarBeats 8 ปีที่แล้ว +1

      Noah didn't produce keep the family close

  • @dianesharp669
    @dianesharp669 3 ปีที่แล้ว +8

    The greatest sound engineer of all time. The dynamics involved nobody will ever surpass him. Living legend ✨

  • @IvanKingmusic
    @IvanKingmusic 4 ปีที่แล้ว +44

    I love his “it’s not hard” approach to music making.

  • @_isaacrashad
    @_isaacrashad 8 ปีที่แล้ว +202

    Get this man on RHYTHM ROULETTE!!!!!!!!

  • @scirazzbrehh
    @scirazzbrehh 8 ปีที่แล้ว +108

    40 will always be my favorite producer just for his personality

    • @thabisongcolosi9320
      @thabisongcolosi9320 8 ปีที่แล้ว

      +scirazzbrehh man

    • @jasonx.1436
      @jasonx.1436 8 ปีที่แล้ว

      personality doesnt make a good producer. its his intellegence. dumbass.

    • @marthacortez9726
      @marthacortez9726 6 ปีที่แล้ว +1

      He’s on my top ten

  • @Prodflip1
    @Prodflip1 8 ปีที่แล้ว +1197

    40 is my inspiration.

    • @OnionWotsits
      @OnionWotsits 8 ปีที่แล้ว +4

      defo anyway nice music

    • @5thavelosangeles294
      @5thavelosangeles294 8 ปีที่แล้ว +1

      Dope Music!

    • @TechMurda
      @TechMurda 8 ปีที่แล้ว

      Prod. Flip right

    • @vm5153
      @vm5153 7 ปีที่แล้ว +15

      40 and metro

    • @lalalan1333
      @lalalan1333 7 ปีที่แล้ว +14

      40 and iamProfessorO for sure. Both bringing something completely different to the table

  • @Rockesb888
    @Rockesb888 3 ปีที่แล้ว +12

    This dude is so talented, I’m not even really into hip hop but he’s an inspiration.

  • @DjDrew08
    @DjDrew08 3 หลายเดือนก่อน +1

    I watch this video ALOT. It's a very laid back type of vibe. Everytime it's cloudy or raining in Memphis I find this video to match the vibe and get inspired.

  • @WillLegxndary
    @WillLegxndary 8 ปีที่แล้ว +60

    40 is one of the best producers in the business

    • @bpali2001
      @bpali2001 8 ปีที่แล้ว +2

      +Will Legendxry ""the best one

  • @JAMES_ARROW
    @JAMES_ARROW 8 ปีที่แล้ว +17

    I could listen to this man talk for hours

  • @tagone05
    @tagone05 8 ปีที่แล้ว +85

    Pure genius. His blueprint is ingenious

    • @samuelh8709
      @samuelh8709 8 ปีที่แล้ว

      +Music and life
      shut yo ass up
      music and life yet you ain't appreciating this niggas work

  • @marcyoung9019
    @marcyoung9019 6 ปีที่แล้ว +3

    Just him talking is so nice he speaks with a purpose and thought

  • @actavisprime514
    @actavisprime514 7 หลายเดือนก่อน +3

    My favorite part of Drakes music are sections like at the end of Headlines or the beginning of 30 for 30, and Pound Cake. They have beautiful piano keys and horns and really cool warped lyrics. It sounds timeless and you know its 40 when you hear them. Doesn't have to scream his name or have a repeated ad lib to brand himself in a song.

  • @irunthepeg
    @irunthepeg 8 ปีที่แล้ว +28

    I could listen to this guy talk about the production process for hours. Makes sense with all the success he's been having. Intelligent guy.

    • @sebastian5302
      @sebastian5302 8 ปีที่แล้ว

      +irunthepeg Watch his interview at Pensado's Place

    • @irunthepeg
      @irunthepeg 8 ปีที่แล้ว

      Hahaha I've had that loaded up for a week, just have to get around to watching it!

  • @razorzz2
    @razorzz2 8 ปีที่แล้ว +7

    I am following 40s work since So Far Gone and i dont know any producer i like and appreciate more than Mr Shebib. He is a extremly focused, good-minded and creative man and i also heavily credit him for fighting against his illness.

  • @129644able
    @129644able 8 ปีที่แล้ว +25

    "Simplicity with authenticity at the same time is so difficult. So to make something simple but good is extremely difficult but simple usually translates to real cause there's not to much. It's not overdone. Simplicity factors like:"Hey this is it, this is my heart on my sleeve, this is all I got." Take it or leave it. It's real. This is me. This is us."

  • @BossyMigiro
    @BossyMigiro 7 ปีที่แล้ว +6

    This guy speaks with so much passion and wisdom, it's almost impossible not to love him
    Keep up the good work 40

  • @thacrazzyguy
    @thacrazzyguy 5 ปีที่แล้ว +12

    this was my teacher years ago, very humble, positive and opened, he gave me a crazy drumkit that I still use up till today lol 40 dun kno brother more life and more success for you and the team

    • @ooulaxmusic1556
      @ooulaxmusic1556 2 ปีที่แล้ว

      Anyone looking for a female singer in Toronto, holla at me. Hear my vocals on my latest song, 'All I See Is You'.

  • @dera3633
    @dera3633 8 ปีที่แล้ว +738

    I went to high school with 40, he was always cool, actually he was in my civic class.

    • @dera3633
      @dera3633 8 ปีที่แล้ว +60

      Holy Drug Lord🔼 man tell me about it. I'm a toronto rapper. bro I need huge industry help too.

    • @56avraham
      @56avraham 7 ปีที่แล้ว +29

      james arizaga that says about u a lot that YOU will never be anything in life bcs u don't believe in urself or anyone else. Such a horrible mentality.

    • @PatsDynasty
      @PatsDynasty 7 ปีที่แล้ว +13

      Holy Drug Lord🔼 late asf but 40 doesn’t work with any other artist and that’s from his mouth lol

    • @runescapedude47
      @runescapedude47 6 ปีที่แล้ว

      he worked with action bronson

    • @nwade730
      @nwade730 6 ปีที่แล้ว +1

      lol but he definitely work with Party all the time

  • @Rioretti
    @Rioretti 8 ปีที่แล้ว +30

    40 is focusing on making timeless records, truly a genius

  • @OlePViBEMusic
    @OlePViBEMusic 8 ปีที่แล้ว +27

    "This is our army base, offshore that we train for war in,
    and then when we're ready, we goto war.
    And no one see's it coming cuz we're not training in front of anybody eyes."
    So dope & true. Don't talk about it be about it!! Focus on your craft & takeover!! Hope to work w/ 40 one day. Salute #ViBEMusic

  • @kasengasimbeye7261
    @kasengasimbeye7261 3 ปีที่แล้ว +11

    This guy is not just a music producer, he's a sound engineer

  • @marcomeme4875
    @marcomeme4875 6 ปีที่แล้ว +308

    I loved Pusha’s diss track. But leave 40 alone y’all. He’s a good man.

    • @Carlos-qu8ue
      @Carlos-qu8ue 6 ปีที่แล้ว +7

      Crappy HR finally a good comment..

    • @ablackmuthafucka9758
      @ablackmuthafucka9758 4 ปีที่แล้ว +1

      @@Sijan.G should've kept his mouth shut

    • @shavarez
      @shavarez 4 ปีที่แล้ว +3

      It’s rap not gospel

    • @DoughBear19
      @DoughBear19 4 ปีที่แล้ว +8

      Cudi is a good man, and Pusha's wife is also a good Woman.

    • @theprinceofeverything1975
      @theprinceofeverything1975 4 ปีที่แล้ว +8

      @@DoughBear19 drake didnt say anything about pushas wife. He just mentioned her name

  • @sleepyShaman479
    @sleepyShaman479 8 ปีที่แล้ว +20

    40 is so epic..., and from a technical aspect he is on another level.

  • @patrickduque8510
    @patrickduque8510 8 ปีที่แล้ว +57

    I wish this was at least 3 hours longer. This dude is nice with it.

    • @donparkk
      @donparkk 8 ปีที่แล้ว +3

      +Eibon Music Thats an understatement my man.

    • @sonic12ful1
      @sonic12ful1 8 ปีที่แล้ว

      look up his interview with pensado

  • @IMKLASH
    @IMKLASH 8 ปีที่แล้ว +100

    Just heard this guy has MS. Even more respect for what he's achieved now. Amazing producer

    • @misterman6691
      @misterman6691 8 ปีที่แล้ว +1

      Ms?

    • @IMKLASH
      @IMKLASH 8 ปีที่แล้ว +17

      multiple sclerosis

    • @bigol9223
      @bigol9223 8 ปีที่แล้ว +21

      Dry Paigon Boy Microsoft is the operating system he uses.

    • @carl.alvares
      @carl.alvares 6 ปีที่แล้ว +3

      +Rup Tratin
      I know you're joking, but for any aspiring producers watching this, 40 uses macOS (you can see it in this video)

  • @victorfeliciano2535
    @victorfeliciano2535 7 ปีที่แล้ว +1

    "this place is here to make history not to make money"...
    that hit me in the heart and are the words I needed for a long time thank you

  • @pumkinpie27
    @pumkinpie27 5 ปีที่แล้ว +3

    Whats cool is that on the movie "Virgin Suicides" there was a part where he was playing records, maybe thats where his love for music began? He was so CUTE on that movie. Dude was fIne!

  • @coonerynews
    @coonerynews 8 ปีที่แล้ว +6

    by far my favorite producer..doesnt follow the industry formula.. stays in his own lane..props

  • @charliebrown316
    @charliebrown316 8 ปีที่แล้ว +64

    dang 40 sounds really smart you can tell hes ahead of the game.

    • @jeez6635
      @jeez6635 7 ปีที่แล้ว +1

      Hustleandflow he is a big part of the game.

  • @fitzgeraldarias5458
    @fitzgeraldarias5458 8 ปีที่แล้ว +14

    thank you 40 for all your amazing art made my last 6 years of my life

  • @LiamDH3021
    @LiamDH3021 3 ปีที่แล้ว +25

    Lol 40 trains at the same gym as me, most normal guy you’d ever meet who causally just produces some of the best tracks in the world

  • @terrillmaxwell3862
    @terrillmaxwell3862 6 ปีที่แล้ว +10

    "This place is here to make history, not here to make money"... #powerful

  • @cedes65
    @cedes65 8 ปีที่แล้ว +54

    Drake and 40 were both childhood actors and now they just blew the fuck up big time together.

    • @christiancash90210
      @christiancash90210 8 ปีที่แล้ว +1

      +AntiDose yea alot of people dont remember 40 was in the virgin suicides.

  • @mpho87
    @mpho87 8 ปีที่แล้ว +10

    40 man, this guy's passion is inspiring.

  • @alanframboisier9492
    @alanframboisier9492 8 ปีที่แล้ว +74

    Was this filmed inside of a church ? Dude was preaching throughout the whole video...

  • @meyeze
    @meyeze 3 ปีที่แล้ว +1

    Man I have no idea what this guy is saying but I’d listen to it for hours. Legend.

  • @bobbydigital8243
    @bobbydigital8243 5 ปีที่แล้ว +1

    I didn't understand a single thing he was talking about in this video yet my mind was still blown just by listening to him talk about his work, you can easily see that his intelligence, creativity and strong work ethic is just on a different level compared to us humans. They don't just be giving Grammy's to people out in the streets..

  • @iamryanlittle
    @iamryanlittle 8 ปีที่แล้ว +8

    This was a super dope mini-doc into 40's production. Honestly, he's one of the best, and he happens to work with one of the best artists in the game right now, which equals crazy good music. Dope.

  • @x.savior6802
    @x.savior6802 8 ปีที่แล้ว +209

    Just wanna say as Jungle plays in this video.. That is hands down the best song of Drakes career. Timeless.

    • @xbihamar
      @xbihamar 8 ปีที่แล้ว +41

      lol bro NOOOOOO great song but NOOOOOO

    • @DAxRIPPAx808
      @DAxRIPPAx808 7 ปีที่แล้ว +5

      Xavier Reyes L

    • @heartbreakskeechie5522
      @heartbreakskeechie5522 5 ปีที่แล้ว +3

      Brand New

    • @willgaye
      @willgaye 4 ปีที่แล้ว +3

      Update: Gods Plan is Drakes biggest record to date (1/2/2020)

    • @alfredoolg6370
      @alfredoolg6370 4 ปีที่แล้ว +1

      I Agree

  • @DeadOrangeProduction
    @DeadOrangeProduction 7 ปีที่แล้ว +15

    Drake givin‘ this man so much credit for a reason!

  • @sarentet.3836
    @sarentet.3836 3 ปีที่แล้ว +3

    You can feel the passion 40 has for creating music.... sound. That's what you call..Producing!!

  • @DeadBeatzOfficiel
    @DeadBeatzOfficiel 8 ปีที่แล้ว +594

    I have the same chair as him. Can I produce for drake too or not ?

    • @musarico5260
      @musarico5260 8 ปีที่แล้ว +14

      💀

    • @Haunrey
      @Haunrey 8 ปีที่แล้ว +2

      +Sergio Navarro so you say that Drake is a good rapper? He's probably the worst rapper i can think of...

    • @soj9433
      @soj9433 8 ปีที่แล้ว +13

      +TheHenkeHD behave yourself

    • @Haunrey
      @Haunrey 8 ปีที่แล้ว

      S Oj okey, sry dad.

    • @bombaylos
      @bombaylos 8 ปีที่แล้ว

      lmfao

  • @StormOneUK
    @StormOneUK 8 ปีที่แล้ว +135

    He's doing more than just sample rate cutting. That would sound ruff as hell.

    • @stawnkashi4871
      @stawnkashi4871 6 ปีที่แล้ว +67

      StormOneUK they not gonna give away all the sauce

    • @MrComic97
      @MrComic97 4 ปีที่แล้ว +1

      Stawn Kashi they can’t give awAy all the stuff

    • @marlon5560
      @marlon5560 4 ปีที่แล้ว +2

      One knob filter king

    • @MrArtVein
      @MrArtVein 4 ปีที่แล้ว

      StormOneUK protools lofi, that's literally all he's doing

    • @999a0s
      @999a0s 4 ปีที่แล้ว +4

      damnit, i want to give this one away but it's one of my secret seasonings too. also, i can't fathom how 40 would know to do it bc it involves DIgItAL sIgNAL pROCeSsInG KnOwLEDgE. excuse me, "dgtl sgnl prcsng knoldg". 😉

  • @DylanSwitzerland
    @DylanSwitzerland 8 ปีที่แล้ว +977

    *gets inspired*
    *opens up fruity loops*

    • @DylanSwitzerland
      @DylanSwitzerland 8 ปีที่แล้ว +45

      +Marius Vollrath HAHAHAHAHAHAHA HONESTLY

    • @kazzythegypsy_3.0
      @kazzythegypsy_3.0 8 ปีที่แล้ว

      realshit

    • @InstallaFriend
      @InstallaFriend 8 ปีที่แล้ว +32

      +Lance Wolf Fruity Loops is pretty damn powerful in its own right it just works differently to other programs

    • @eddieoliver7985
      @eddieoliver7985 8 ปีที่แล้ว +37

      You can do anything in Fruity Loops that you can in Abelton or Logic, FL has been great for jamming with and recording since before Abelton even existed.

    • @eddieoliver7985
      @eddieoliver7985 8 ปีที่แล้ว

      +Install a Friend rgte

  • @Savemelord7776
    @Savemelord7776 6 ปีที่แล้ว +1

    i love this guy’s energy!!!! you know this dude is fucking powerful because he doesn’t hide shit and mince words with interviews and gives his whole fucking sauce. thats cause he knows his worth is more than a few little tricks and he knows there are people watching his moves and trying to be secretive will not help him grow. love this dude

  • @Salad-Cream-Binge
    @Salad-Cream-Binge 4 ปีที่แล้ว

    A blessing to hear someone explain their process so clearly and precisely without apple saucing it. The real deal.

  • @tawanda33
    @tawanda33 8 ปีที่แล้ว +14

    This is a dope lesson in music production and authenticity. There's a lot to be said for "breaking the rules". I always leave the original midi track as is without exporting it into an audio stem. It allows for much more flexibility

  • @douglasmcclose7773
    @douglasmcclose7773 8 ปีที่แล้ว +11

    it took me 4 minutes into this video to gain complete respect for this individual. not to mention what a fuckin amazing producer. wow.

  • @MitchellFxnesse
    @MitchellFxnesse 8 ปีที่แล้ว +4

    This man is such an inspiration... I love to hear about anything behind the music. Especially hearing the people who are behind the biggest stars and how they make it hap[en. I plan on opening a studio one day in my hometown of Fayetteville, NC

  • @kennydoublep
    @kennydoublep 4 ปีที่แล้ว +1

    I watch this at least once a month, because this is one of the producers I look up to the most.

  • @prodmikebeats
    @prodmikebeats 5 ปีที่แล้ว +7

    40 is such a legend... inspired the sound behind my beats

  • @Uchawibeatz
    @Uchawibeatz 8 ปีที่แล้ว +6

    This is the dream job, toured by a dream producer. Good job on putting Canada on the Hip Hop and musical map constantly

  • @paulstastny5583
    @paulstastny5583 7 ปีที่แล้ว +20

    I'm so grateful that I live in the same world as 40 & Drake

  • @TheGamezCorner
    @TheGamezCorner 8 ปีที่แล้ว +1739

    40 is the reason drake is famous.

    • @misterman6691
      @misterman6691 8 ปีที่แล้ว +62

      No degrazzi is

    • @SheldonMap
      @SheldonMap 8 ปีที่แล้ว +233

      no drake is

    • @MicahTopTen
      @MicahTopTen 8 ปีที่แล้ว +22

      TheGamezCorner that's coming from a little kid that doesn't know wtf he is talking about

    • @bigol9223
      @bigol9223 8 ปีที่แล้ว +16

      TheGamezCorner
      he made that bitch famous

    • @DIORGUILTY
      @DIORGUILTY 7 ปีที่แล้ว +19

      lmao it's funny because this is lowkey very true

  • @jarronhill3313
    @jarronhill3313 3 ปีที่แล้ว +3

    The fact the beat played for 8 minutes straight shows how good he is

  • @frito2323
    @frito2323 6 ปีที่แล้ว +1

    Dude is a genius makes the most complex fundamentals of music making sound easy....40 da truth.

  • @johanaelizabeth7612
    @johanaelizabeth7612 7 ปีที่แล้ว +8

    This is just something called Passion.

  • @djtanikgotbeatz
    @djtanikgotbeatz 8 ปีที่แล้ว +19

    he knows his stuff, very inspirational 👌🏽

  • @CELESTEVISUALSTV
    @CELESTEVISUALSTV 8 ปีที่แล้ว +57

    From 3:25 to 3:37. First Producer/Artist that came to my mind was Metro Boomin X Future.

    • @offbrandbleach3512
      @offbrandbleach3512 8 ปีที่แล้ว

      .more like esco n future

    • @moneyonmars8
      @moneyonmars8 8 ปีที่แล้ว

      +john parks esco is a dj

    • @tatlifelover
      @tatlifelover 8 ปีที่แล้ว

      +IamIsaiah Yea I was thinking that too.. southern rappers have been using that "under water" sound. A great example of that would be Juicy J's "Bandz will Make Her Dance"

    • @postalcode63
      @postalcode63 8 ปีที่แล้ว

      +postalcode63*eastern

    • @Carlos-qz3uq
      @Carlos-qz3uq 8 ปีที่แล้ว

      Since 08?

  • @lordsims3864
    @lordsims3864 4 ปีที่แล้ว +2

    Love this man for his works. Most of Views is practically a product of everything he is talking about.

  • @elijahmsishamusicgroup3546
    @elijahmsishamusicgroup3546 6 ปีที่แล้ว +1

    Noah ‘40’ coz of you I have decided for once that I will be a producer and an taking it seriously thank you for your inspiration

  • @xtrilogy
    @xtrilogy 7 ปีที่แล้ว +99

    ive watched this about 100 times.. inspired at all times..

  • @childofgod7905
    @childofgod7905 8 ปีที่แล้ว +10

    One of the best producers I know hands down

  • @password7421
    @password7421 4 ปีที่แล้ว +4

    It’s great to see a person so super passionate about his work 🙏🏽

  • @bmeproductions5926
    @bmeproductions5926 7 ปีที่แล้ว +1

    I literally can watch this everyday. So much knowledge , lock me in the studio with him I wanna learn from one the best. Much respect.

  • @dammdopeboy29
    @dammdopeboy29 4 ปีที่แล้ว +9

    For anyone wondering what he meant by taking of the top frequency .... he means changing the freq ....like 44100hz to 16100hz ... it makes it sound like you eq it or it slows down your audio in a good way .... just try it an youll see

    • @jormathon
      @jormathon 4 ปีที่แล้ว

      thanks bro!

    • @zetasquad5823
      @zetasquad5823 4 ปีที่แล้ว

      Alot of industry producers are switching up the sample rate of the audio, cutting out specific frequencies and gives amazing effects

    • @kingpeter6176
      @kingpeter6176 3 ปีที่แล้ว

      @@zetasquad5823 is it something that was there before, First time I got introduce to that “low filter & underwater sound” was through 40 .

  • @Cantouchthisson
    @Cantouchthisson 8 ปีที่แล้ว +18

    This guy is a genius, if every producer and sound engineer was like him things would be different in the music industry.

  • @forenzic6675
    @forenzic6675 8 ปีที่แล้ว +35

    40 + Drake = lit

  • @kaotic5046
    @kaotic5046 8 ปีที่แล้ว +45

    He was dead on about placing the music b4 the drum patterns; Though most producers like to embed the drum pattern first! He's definitely one to study for production insight

    • @zlistcelebrityYT
      @zlistcelebrityYT 8 ปีที่แล้ว +3

      +Yung Kaotic I think it depends on your approach. You definitely can benefit by doing melodies first if your track is more melody-driven, which a lot of their music is.

    • @kaotic5046
      @kaotic5046 8 ปีที่แล้ว +1

      Very true. Depends on the approach of the beat itself as well ;)

    • @kazzythegypsy_3.0
      @kazzythegypsy_3.0 8 ปีที่แล้ว +10

      I can't even do the drumbeat first. it has to be the sounds first.

    • @Cg16Ht
      @Cg16Ht 8 ปีที่แล้ว +2

      there's the only way i been making music since i was 10

    • @MrBeastknows
      @MrBeastknows 8 ปีที่แล้ว +1

      +Yung Kaotic I think some producers who do the drums first are more for that old school hip hop sound, they just want a good beat to go in on. I personally do whatever sounds the best first or whatever I have an idea for the song first and create it on from there, whether it be a synth or a sample.

  • @usmansrighthand4284
    @usmansrighthand4284 5 ปีที่แล้ว +2

    Seen this video a thousand times from when it first came out, this shit will forever be timeless man word.

  • @2phonebabymo
    @2phonebabymo 4 ปีที่แล้ว +2

    One of my fav producers of all time