I Doubled A Business in 60 Days to Show It's Not Luck (Part 1)

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  • เผยแพร่เมื่อ 3 ต.ค. 2023
  • Want to SCALE your business? Go here: acquisition.com
    Want to START a business? Go here: skool.com/games
    If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
    How I got here…
    21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
    23 yrs old: Left my fancy consulting job to start a business (a gym).
    24 yrs old: Opened 5 gym locations.
    26 yrs old: Closed down 6th gym. Lost everything.
    26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
    26 yrs old: In desperation, started licensing model as a hail mary. It worked.
    27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
    28 yrs old: Started Prestige Labs. $20M the first year.
    29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
    31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
    31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
    31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
    32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
    34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
    Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
    To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
    You either get an epic outcome or an epic story. Both mean you win.
    Keep crushing. May your desires be greater than your obstacles.
    Never quit,
    Alex
    FULL DISCLOSURE
    I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

ความคิดเห็น • 535

  • @RobWax
    @RobWax 8 หลายเดือนก่อน +459

    Mate honestly I speak for so many of us... Thank you for providing ALL your content for basically free... It amazes me your doing this because you genuinely want to help people with no return (at least from 98% of us) Big love

    • @userinvalid7886
      @userinvalid7886 8 หลายเดือนก่อน +5

      You don’t speak for me

    • @georgeg2369
      @georgeg2369 8 หลายเดือนก่อน +5

      Can I like this comment 1m times

    • @bruv43
      @bruv43 8 หลายเดือนก่อน +9

      Bruh there is a link is his Video discription. He wants to make us rich so we can work with him, that why he writes books.

    • @simoneanne01
      @simoneanne01 8 หลายเดือนก่อน +13

      There's always a method to the madness. When we're broke and don't have a real functioning business, we're not his ideal customer. So he provides great content for free to help us get to the point where we're his ideal customer. I love his heart for us, but I also admire his business savvy.

    • @RobWax
      @RobWax 8 หลายเดือนก่อน

      Big love for this comment man, exactly @@simoneanne01

  • @cohesionservicesglobal
    @cohesionservicesglobal 7 หลายเดือนก่อน +3

    I've been in sales for over 35 years. This is very well presented Alex and shows metrics and key points that many business owners do not know or track

  • @atommindproject9060
    @atommindproject9060 8 หลายเดือนก่อน +18

    I love how you've started to have fun and enjoy(be playful) during the videos. That's a subtle but very important improvement since your first videos is showing how now you are completely swimming in your waters and you are one with it. Just amazing.
    And as always bringing and unpacking value from the Big Vault. :)

  • @stijnnoorman
    @stijnnoorman 8 หลายเดือนก่อน +63

    Alex is the definition of make your free stuff better than their paid stuff. Appreciate all the free value you're putting out! Helped me a ton with understanding business

    • @fsfs2778
      @fsfs2778 8 หลายเดือนก่อน

      L m A O

    • @jaylinmoore9630
      @jaylinmoore9630 8 หลายเดือนก่อน

      I’m sure his paid stuff goes pretty freaking crazy

    • @XTen1000DaysX
      @XTen1000DaysX 7 หลายเดือนก่อน

      his paid stuff is buyin ur company and get equity n multiplying it@@jaylinmoore9630

    • @SuccessVisualisation
      @SuccessVisualisation 11 วันที่ผ่านมา

      You're the guy on twitter!

  • @rockzuk20
    @rockzuk20 8 หลายเดือนก่อน +2

    This was one of your best videos in awhile. Love the case study stuff with real examples

  • @kcstorytime4898
    @kcstorytime4898 8 หลายเดือนก่อน +2

    Alex, this is very impressive. You have given me juicy information that I so much needed as this type of process can be used for so many aspects of life, for job searching, for self organization of time and so on. I am going to create a protocol to help me collect data on the success of my day as I seem to be all over the place and this was definitely edifying as it clearly let me know I am operating off of a hope and wishful thinking process with scattered projects with no timeline or benchmarks. I have been just going all day long on building and learning and saying I will get there when I get there to the end of a project. This has been driving me crazy so thank you for this video as it let me know I am a mess and need to clean up how I run my day.

  • @TheRealMaxCruz
    @TheRealMaxCruz 8 หลายเดือนก่อน +1

    Thank you. I'm probably going to have to rewatch this like 10 times to fully integrate what you say in my business. Thank you again.

  • @andrewbrinkman1685
    @andrewbrinkman1685 8 หลายเดือนก่อน

    Love this formatting!! So much good info packed into an engaging video:) gonna have to watch this a few more times w a pen and a pad

  • @uriahz
    @uriahz 8 หลายเดือนก่อน

    It is unbelievable how much super high quality content you are churning out. Great video.

  • @therealedgardososa
    @therealedgardososa 8 หลายเดือนก่อน +73

    Even though this isn’t getting as many views, please don’t stop making this type of content! It’s incredible for those of us who aren’t exposed to quality problem solvers like yourself.
    Speaking of which, another video I’d love is a video of how you break down problems and think through a solution.
    I’m a marketing manager with only about three years of experience. I often feel lost with such an abundance of information, and routes to take. Teach us how to approach problems.

    • @CombatSportsGaming
      @CombatSportsGaming 8 หลายเดือนก่อน +1

      100k in 24 hrs seems alright to me lol but idr exactly what he usually gets

    • @alexnhan8527
      @alexnhan8527 8 หลายเดือนก่อน

      His content leans more towards sales. Do you have advice for people who don't do sales and who do not need to make a hundred cold calls a day?

  • @Cowley33
    @Cowley33 6 หลายเดือนก่อน +2

    As a creative.. sales is often one of the last things we think about, but your content is so easy to binge and makes the learning process FAR more enjoyable than others!

  • @Because_Reasons
    @Because_Reasons 8 หลายเดือนก่อน +1

    Absolutely, the BEST content online bar none. This is shit people charge A LOT of money for.

  • @antonetwas2415
    @antonetwas2415 8 หลายเดือนก่อน

    Wow, that is a great video, fast pace and every second has one value piece after the other. I will probably have to rewatch it a few times👀

  • @merciless9285
    @merciless9285 8 หลายเดือนก่อน +6

    started a new business less than a week ago and closed the first sale today, cool that I can actually comprehend Alex's videos now

  • @AverageCarGuy
    @AverageCarGuy 8 หลายเดือนก่อน +2

    This might just be the most valuable video on TH-cam. Dude! Alex, what do you take to stay so focused in your thought process?! Of course this is edited, but even the unedited parts are insanely well focused and content rich. Thank you for posting this!

    • @fsfs2778
      @fsfs2778 8 หลายเดือนก่อน

      Beat that meat bro

  • @pedropeter2757
    @pedropeter2757 8 หลายเดือนก่อน

    This is soo much value are there any other content like this on the internet,i very much doubt, thank you so much Alex

  • @Huh22202
    @Huh22202 8 หลายเดือนก่อน

    Have been applying all your wisdom to my small marketing agency. So being able to see the behind the scene data is awesome.

  • @moonportmedia
    @moonportmedia 8 หลายเดือนก่อน +1

    What an amasing hook for the part 2, this makes me really want to see the 2nd part. Insane amounts of value given as always.

    • @fsfs2778
      @fsfs2778 8 หลายเดือนก่อน

      iNsAnEeEEEeE😂😂😂😂😂😂😂 omega cringe

  • @CalonHeindel
    @CalonHeindel 8 หลายเดือนก่อน

    This is honestly such effective information. No BS, just straight up actionable advice.

  • @JakeWoken
    @JakeWoken 8 หลายเดือนก่อน

    This type of videos are awesome... Analyzing concrete situations or businesses. Thanks a lot Alex.

  • @JohnSAT
    @JohnSAT 8 หลายเดือนก่อน +57

    jesus christ Alex, you're gonna put the 'coaches' and 'gurus' out of business...... Thanks as always 🙏

    • @BSPoK
      @BSPoK 8 หลายเดือนก่อน +10

      Some Universities Business schools as well lol

  • @diogoleitao8628
    @diogoleitao8628 7 หลายเดือนก่อน

    Thank you so much Alex! Your Perspicacity is really tuned in. I would love if you had a Sales Course so we can join in. Cheers mate 👏🏼👏🏼👏🏼

  • @jeffram7813
    @jeffram7813 8 หลายเดือนก่อน

    That was really informative. Thank you for sharing your knowledge. Bless.

  • @watchnatlive
    @watchnatlive 8 หลายเดือนก่อน

    Great video as always Alex! Great job, quality work.
    👍

  • @EwenMackenzie
    @EwenMackenzie 8 หลายเดือนก่อน +1

    This is exactly what is going on in my start up dude, how is it that you publish just the thing people need? I cannot thank you enough (and yt algo as well)

  • @MikeAbassi
    @MikeAbassi 8 หลายเดือนก่อน

    OMG, sooooo much value in this video! You can't blink without missing valuable info! Amazings, thanks Alex!

  • @zacksizov7563
    @zacksizov7563 8 หลายเดือนก่อน

    Amazing video by the way, thanks so much Alex! Coming back for more on Wednesday

  • @trevorbuccieri8650
    @trevorbuccieri8650 หลายเดือนก่อน

    Alex this is fantastic… Congratulations brother. Please please please and did I say please create some content around this nurturing checklist. I've heard you speak about. You've already shared some great nuggets with it, but I would love to see that. Such a huge thing. Appreciate you man.

  • @mattheusswinkels1716
    @mattheusswinkels1716 8 หลายเดือนก่อน

    I'm stunned! This is so insanely valuable and pragmatic. Thank you so much!

  • @rogerkeith4267
    @rogerkeith4267 8 หลายเดือนก่อน +33

    This beyond amazing. Whoever’s reading this hope you find success.

    • @rogerkeith4267
      @rogerkeith4267 8 หลายเดือนก่อน

      I am fortunate I made amazing decisions that changed my life forever through my finance-mentor. I'm a single parent living in Bn Italy, bought my second house in April and hoping to retire at 40 by next year

    • @rogerkeith4267
      @rogerkeith4267 8 หลายเดือนก่อน

      To possibIy grow, a mentor is needful to make it a reality. I engage in aIot with the ldeas of my mentor and so far have achieved so much already .

    • @rogerkeith4267
      @rogerkeith4267 8 หลายเดือนก่อน

      sear ch her full name below, if you care

    • @gabriellat.6735
      @gabriellat.6735 8 หลายเดือนก่อน

      Proficiency is indeed very necessary to most wealthy individuals cause they require the high level of skills, effectiveness and efficiency, as to ensure wealth is being created.

  • @rafaelrezende2865
    @rafaelrezende2865 8 หลายเดือนก่อน +26

    Use me as: I cant believe this is free button.

  • @johanneseay1343
    @johanneseay1343 7 หลายเดือนก่อน

    I did not even really know exactly how to start my business until I listened to this it's amazing thank you so much

  • @GilliMarieMoody
    @GilliMarieMoody 8 หลายเดือนก่อน

    Hi Alex. Congrats. Thanks. I’ve seen you teach us many of these principles before, however, it’s good to see them again. Measurement is so, so, SO important. And… With much respect, whenever someone says “sell me this pen✍🏽”, trust me, I interest people, especially men😉, in buying that pen(!). I feel it’s a reminder to that physicality in one’s production values is vital. Cheers🏆.

  • @takeoffyourapplewatch
    @takeoffyourapplewatch 7 หลายเดือนก่อน

    Can't believe this is free on TH-cam. Thank you, Alex!

  • @ZainHarduwar
    @ZainHarduwar 8 หลายเดือนก่อน +1

    Love this type of content. Keep it up.

  • @alexking4341
    @alexking4341 8 หลายเดือนก่อน

    This is dope man. This deffintly helps understand what to look at on the back end of running a business.

  • @tonychan2180
    @tonychan2180 8 หลายเดือนก่อน

    This is so helpful is helping me train SDRs. Thanks Alex!

  • @lexig5457
    @lexig5457 7 หลายเดือนก่อน

    This video was so informative and engaging and I loved every second of it

  • @edziogiorsetti1832
    @edziogiorsetti1832 8 หลายเดือนก่อน

    Great and insightful ! Thank you so much!

  • @whatworksinmarketing
    @whatworksinmarketing 8 หลายเดือนก่อน

    hands down one of the best videos I've ever seen. Tactical gold with wisdom and strategy!

  • @wonkyun1995
    @wonkyun1995 8 หลายเดือนก่อน +1

    Hey Alex, big fan!
    I have a question that I think a bunch of others would want to ask as well. A key part of your business is through creating/reusing and implementing frameworks and processes in business. Do you have any frameworks and/or processes that you place in your personal life that you have used to get to this stage ?

  • @Z.E.Collett
    @Z.E.Collett 7 หลายเดือนก่อน

    This is pure gold. If you’re in sales you must listen to this man. And it’s FREE!

  • @Tixtaofficial
    @Tixtaofficial 8 หลายเดือนก่อน

    thank you so much for this, this solved my problem , Im in a tech start up and worked my way up from a setter all the way to a setter manager and building an online setter team, tracking all the data, updating the company with good tech and people that produces a good return and a ton more! your helping me improve this system and company so well, that lead nurture specialist checklist is gold! i wish i had it all lol. thanks again Alex !!!1 😀

  • @ER-pc3dx
    @ER-pc3dx 8 หลายเดือนก่อน

    I love this guy. I can tell by the way he gives all the information away for free that he has "eff you money" and I'm happy to be along for the ride.

  • @servicetosociety20
    @servicetosociety20 8 หลายเดือนก่อน

    High quality data high quality insights, awesome video, insane value for my time!

  • @Jacobfitzner
    @Jacobfitzner 8 หลายเดือนก่อน +1

    For these problems I would go back ti the basic sales process of going through finding out about the customer before selling to meet their wants and needs and make sure I’m keeping track of progress through the steps.

  • @andrefael
    @andrefael 8 หลายเดือนก่อน

    Thank you thank you thank you. So useful to see how you diagnose problems for real-world businesses and find solutions for them.

  • @askelov
    @askelov 8 หลายเดือนก่อน +15

    very very inspired Alex as always. you are still best entrepeneuer i know. I completely understand 19:00. Greetings

    • @ranaa36268
      @ranaa36268 8 หลายเดือนก่อน +1

      true

  • @NFL.Lifestyle
    @NFL.Lifestyle 8 หลายเดือนก่อน

    Fantastic video. I learn so much from this dude. Thanks Alex

  • @gavrielamati9939
    @gavrielamati9939 8 หลายเดือนก่อน

    Learning more practical skills here than in business school. THIS chanel is great and youtube too.

  • @ChristianSoschner
    @ChristianSoschner 8 หลายเดือนก่อน

    Fantastic content. Thanks for writing the books.

  • @joshua_daniels
    @joshua_daniels 8 หลายเดือนก่อน +1

    I think to fix the business, I would put 80% of the focus on the person/avatar. Having the media buyer target the avatar to tee. Training the sales teams on the avatar. Putting processes in place to train the company on exactly who they were selling to and what their needs, wants, and desires are.

  • @ianyapxw
    @ianyapxw 8 หลายเดือนก่อน

    This video was absolutely amazing. I wish you'd do something similar for a marketing department :)

  • @SmokeyTheLarge
    @SmokeyTheLarge 8 หลายเดือนก่อน +36

    lemme try:
    Low Show rate - setting up personalized reminders for the prospect about the meeting and making sure they will get some value out of the meeting even if they decide not to buy.
    Low close rate - train the sales team into listening to and understanding the prospects issue more deeply (idk what else)
    Org. problems - use some sort of program or make someone else focus on the less meaningful tasks that can make other workers lose focus
    Edit - Yippe I got 1 right

  • @BriskBrain
    @BriskBrain 8 หลายเดือนก่อน +1

    Looking forward for part 2 on Wednesday!

  • @austintorvinen1874
    @austintorvinen1874 7 หลายเดือนก่อน

    this is absolute gold. thank you so much.

  • @jamesbarbarotta
    @jamesbarbarotta 8 หลายเดือนก่อน +1

    So much value in every video

  • @user-gw4ue6lr2d
    @user-gw4ue6lr2d 8 หลายเดือนก่อน

    very helpful. thank you for the golden nuggets!

  • @carlosg1l
    @carlosg1l 8 หลายเดือนก่อน

    Amazing video as always!
    Sharing this w my team!

  • @Elistreams09
    @Elistreams09 8 หลายเดือนก่อน +5

    5:47 I think there was a mistake with editing @AlexHormozi, appreciate you always simplifying everything to a level that majority of us could understand. In my eyes you've mastered the art of simplifying like that of Jim Rohn and applied it to todays day and age

    • @Riley46SelfHelp
      @Riley46SelfHelp 8 หลายเดือนก่อน +2

      yeah he's giving him backshots

  • @ryanseitz5668
    @ryanseitz5668 8 หลายเดือนก่อน +1

    Man puts out the most valuable content on the internet.

  • @faltonito
    @faltonito 8 หลายเดือนก่อน

    This is phenomenal. Thank you, Alex

  • @svandyk3
    @svandyk3 8 หลายเดือนก่อน

    This new video format kicks ass, my dude! 💯💯

  • @mohammadk6548
    @mohammadk6548 8 หลายเดือนก่อน

    Thank you for making this high quality video

  • @MarlonOrellana
    @MarlonOrellana 8 หลายเดือนก่อน

    He is priming us for his sales book AND I LOVE IT

  • @Alex-Randall
    @Alex-Randall 8 หลายเดือนก่อน +1

    Loving the content Alex keep up the great work 🎉

  • @pedromarquez8035
    @pedromarquez8035 8 หลายเดือนก่อน

    "Número 4" 😂, I love the Spanish detail. Native Spanish speaker here listening to you for the last couple years. Great value as usual.

  • @cbigelow
    @cbigelow 8 หลายเดือนก่อน

    Solid info as always!👍

  • @Mcmarshdzwimbu-ht2md
    @Mcmarshdzwimbu-ht2md 8 หลายเดือนก่อน +1

    Great lead magnet to the next book ..Waiting for the 100m Close

  • @TheBusinessHandyMan
    @TheBusinessHandyMan 5 หลายเดือนก่อน

    This is Great; Definetly Can't wait to implement this so I can catch up

  • @ZainHarduwar
    @ZainHarduwar 8 หลายเดือนก่อน +1

    Keep hitting us with the key business metrics! Helping blind business owners see.

  • @mm_ww_2
    @mm_ww_2 8 หลายเดือนก่อน

    woooow, GREAT CONTENT!!! there is nothing like this in youtube

  • @zenceLde
    @zenceLde 8 หลายเดือนก่อน +1

    Alex, one of the few who REALLY, like REALLY REALLY speaks the point, for free.

  • @clairantservices9169
    @clairantservices9169 8 หลายเดือนก่อน

    Super awesome and helpful! Thank you!

  • @hx756
    @hx756 8 หลายเดือนก่อน

    I really appreciate these contents!

  • @mikeb4853
    @mikeb4853 8 หลายเดือนก่อน

    Awesome. Love the break down

  • @MegaBasketballer15
    @MegaBasketballer15 8 หลายเดือนก่อน

    Watching this 1 min after reading the content chapter of 100M $ Leads is mindblowing

  • @roiegutman
    @roiegutman 8 หลายเดือนก่อน

    Brilliant Alex! Great great content!

  • @Jameson-Scriver
    @Jameson-Scriver 8 หลายเดือนก่อน +13

    Can we pleeeeaaase have a “21 step checklist for show rates video?” That would be INCREDIBLE

    • @mitch1886
      @mitch1886 8 หลายเดือนก่อน +1

      I'm a marketer, trying to diagnose sales problems in a separate team, to inform my marketing efforts and this would help immensely.

  • @jgiddss5809
    @jgiddss5809 8 หลายเดือนก่อน +1

    It sounds to me like you can solve the first two problems by some new training with the sales team. Focus on the customer not the product, listen more than speak, focus on the right demographic for our product. The third problem, I would solve by hiring/promoting a new sales manager and make the CEO be a CEO.

  • @philipthomas6
    @philipthomas6 8 หลายเดือนก่อน

    Impressive. The same type of results could be seen in your personal life. Albeit with different KPIs and implementation. Exciting to think about the possibilities.

  • @structuremedia1935
    @structuremedia1935 8 หลายเดือนก่อน

    Amazing stuff, thank you!

  • @stephaneleblanc3079
    @stephaneleblanc3079 8 หลายเดือนก่อน

    Huge fan of this video format

  • @MennoDeGruijter
    @MennoDeGruijter 8 หลายเดือนก่อน

    Love all the videos Alex!

  • @simonr.5782
    @simonr.5782 8 หลายเดือนก่อน

    How do you even manage to understand all this stuff alex🤯 and explaining it over all! Awesome informations man!

  • @schwefel
    @schwefel 8 หลายเดือนก่อน

    Oh my god. Love Love Love this series!

  • @elizabethzajkovski4756
    @elizabethzajkovski4756 8 หลายเดือนก่อน

    Amazing video- thank you a million

  • @petervdh24
    @petervdh24 8 หลายเดือนก่อน

    I hope Alex will focus more on product businesses soon - so many are about service.

  • @mateverway8900
    @mateverway8900 8 หลายเดือนก่อน

    @AlexHormozi. I love your draws. It is even better on your books. Thanks for everything man. Your content has an amazing value.

  • @ninakruzo
    @ninakruzo 8 หลายเดือนก่อน

    This is gold. Where to learn this kind of stuff.

  • @macraeolinger
    @macraeolinger 7 หลายเดือนก่อน

    'I forgot to out 'rate' in!' Lol. Great content, my friend.

  • @user-jv3ge3qo4s
    @user-jv3ge3qo4s 8 หลายเดือนก่อน

    Thanks for the Amazing Video ❤

  • @jackboyes6635
    @jackboyes6635 8 หลายเดือนก่อน

    Unbelievable that this is available for free. This level of coaching and detail on your numbers is insanely valuable, thank you!!

    • @SuperTripps
      @SuperTripps 8 หลายเดือนก่อน +1

      all he did was tell owners to harass their salespeople more. not groundbreaking. works in short term

    • @jackboyes6635
      @jackboyes6635 5 หลายเดือนก่อน

      The only thing that had to do with "harassing" your reps was the close rate. Everything else had to do with systems and management. Definitely not short-term stuff (speaking as someone with a 7 figure sales team)@@SuperTripps

  • @DABlinxz
    @DABlinxz 7 หลายเดือนก่อน

    I can't believe I've been sleeping on Alex and his expertise for so long. This guy is gold.

  • @nelsonang
    @nelsonang 8 หลายเดือนก่อน

    love the flipchart!

  • @polygrafix
    @polygrafix 8 หลายเดือนก่อน

    Master communicator and really smart.

  • @premiumturkish
    @premiumturkish 8 หลายเดือนก่อน

    09:56 Exactly my thought when you drew it :D

  • @sotirios2000
    @sotirios2000 8 หลายเดือนก่อน +1

    gem as always

  • @affiliatesensei
    @affiliatesensei 8 หลายเดือนก่อน

    Excellent content. Thanks for sharing this.

  • @vovasv6997
    @vovasv6997 8 หลายเดือนก่อน

    love it, very practical video!