Effective Newsletter Strategies: Building Your Audience with Tips & Tricks
ฝัง
- เผยแพร่เมื่อ 28 ก.ย. 2024
- You’ve been asking me a lot about non social media ways to build and market your business, so today, I’m going to be sharing one of my favourite ways to build an audience without social media…Newsletters!
I cover...
- Why newsletters build trust and credibility for your brand, and how it attracts customers to buy from you.
- How to create an engaging newsletter that people want to read and plants educational seeds for the work you do.
- The best way to get a simple newsletter started (with the tools I use) and how to create a consistent newsletter practice.
RESOURCES & TOOLS:
1. ConvertKit - My go-to email software for building an email audience. Get the free plan here to get going on building your Newsletter! (Full transparency: I'm an affiliate for ConvertKit because I highly recommend them and use them in my business) - bit.ly/convertk...
2. Then, watch my video on how to Build Your Email List by Creating Trust & Authority in Your Business. It'll guide you on how you can start nurturing, engaging, and building a trusted community for your brand - • Build Your Email List ...
3. My other favourite tool to use in Newsletters - Loom! I love using it to be creative in my Newsletters by adding video instead of written emails. You can also use it for screen recordings with just your voice if you're a bit shy to use the camera-only format - loom.com
More helpful resource videos:
Grow A Bigger Newsletter Audience - • 3 Proven Tips to Grow ...
Can I Market My Business Without Social Media? - • No Social Media? No Pr...
How To Create A Content Plan That Attracts Your Ideal Clients - • Creating a Content Pla...
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🚀 FREE MASTERCLASS - How To Launch A Business You Love: screwthecubicl...
⭐ MENTORSHIP WITH LYDIA to Launch Your Dream Business: screwthecubicle...
🎯 SELF-STUDY COURSE to Create Your Corporate Escape Plan: screwthecubicl...
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Did you enjoy watching this video? Share with me in the comments with a takeaway you got that you're excited to implement for your own newsletter!
As always I am blown away by your content! Thanks for being so transparent with us. I am trying to learn how to embody the 80/20 rule. I think the fear of giving away too much is what is holding me back, but your advice on remembering you want to help and educate folks so that they begin to trust your work, made sense! You are a light!
Definitely! Sharing the work we love generously attracts the right people to us. People don't pay for information - they pay to work with people who can support them to navigate doing it for themselves. So sharing the way is a grat seed planter and when they're ready to work with you, they will!
Hi, I’ve been wanting to create a newsletter for sometime and you vídeo has given me a few ideas of what I want to put in. Love the video
I'm so glad it was helpful to you, Julia!
Hi Lydia, thank you for your video, very inspiring.
Do you have any specific advice for artist newsletters by any chance?
There are a few ideas mentioned in the video that could be great for artist newsletters! Like sharing the process of how you create art and where your inspiration stems from. Or a story of working with a client for an art piece and how you created the final piece for them. You could even get creative and feature specific themes of your art with a curated music playlist to add to the 'vibe' :)
I also may have mistakenly given tips for artists and realized you're music! :). But it could be quite similiar in how you engage your audience too...share your inspiration, sneak peek of lyrics, other artists that inspire you, something unique you do to create your music, ask for people to vote on instrumentals you're producing.
@@ScrewthecubicleI thought they meant painting art too! 😄😍
Very helpful video with inspiring and practical tips! I liked the idea of choosing only a few themes and keeping that consistent. Thank you:)
I'm a fan of consistent themes too! It makes constructing the newsletter easy and repeatable every single time :)
Hi there ,how best can you write a news letter that's not email oriented
Thank you so much for this video and I have learned so much! I really like the simplicity of it all. Im a visual person and because my brand is creative, adding imagery brings ties in the newsletter to what I am speaking about. It brings in a comfort vibe to it. I receive alot of news letters and there is something about adding imagery to the picture, even if its one makes it really engaging and special. I haven't done my newsletters yet, still currently doing research- but ill comeback to report!
I'm a visual person too and love adding images to my newsletter to tell a story. It totally makes sense for you as well to incorporate your creativity into your newsletters that'll help them stand out in your signature brand. Happy creating!
These are great tips Lydia! I'm looking for ways to refresh my newsletter. I too send them weekly with my videos (pre-recorded and live) but feeling a bit stagnant so I really like your "recap" idea!
I'm glad it was helpful to you, Kamara! The recap newsletter is my favourite to write. It takes a bit longer, but my audience loves reading it (and I get to show a bit of behind the scenes of my life) :)
you are amazing with teaching lessons