The Secrets Behind The Most Successful Newsletters with Matt McGarry

What are the growth tactics behind the world’s largest and fastest growing newsletters?
Think Codie Sanchez, Sahil Bloom and The Hustle.
We asked Matt McGarry, the mastermind behind them all.
Matt McGarry is the founder of Newsletter Operator and GrowLetter. He’s worked with the world’s leading creators and brands, from Sahil Bloom to The Hustle, to help them grow their email lists.
In this episode of Creators on Air, Matt McGarry joins us to discuss how to accelerate your newsletter growth, connect to your audience, and build a newsletter landing page that converts.
In this episode we discussed:
01:49 - When and How to Start Paid Acquisition
05:06 - Optimizing Your Newsletter Ad Campaigns
06:25 - Conversion Campaigns
07:29 - Evergreen Campaigns
08:31 - From Attention to Subscription
09:11 - Pre Call-to-Actions
11:54 - Write, Grow & Sell
12:47 - Treat your Newsletter as a Newspaper or Magazine
15:01 - The Important of Read Time
15:43 - Personal Newsletter Vs Branded Newsletter
16:51 - How a Thank You Page Can Help to Grow the Newsletter
19:25 - Maximizing Sponsorship Revenue
21:35 - Understanding the Power of Sponsorship
22:50 - Landing Pages
25:02 - How Good Email Newsletter Design Can Improve Engagement
25:52 - Being Different Vs Being Better
27:08 - Landing Page, Open Rate and Click Through Rate
28:39 - How to Improve Open Rate and Click Rate
31:49 - The Most Common Mistakes that Creators Do
32:-54 - Quick Fire Questions
Follow Matt:
🐦 Twitter: / jmatthewmcgarry
👥 LinkedIn: / matt-mcgarry
📰 Newsletter: NewsletterOperator.com
Follow Akta:
🎥 TH-cam: @Akta
🐦 Twitter: / aktavibes
📸 Instagram: / aktavibes
📰 Newsletter: www.getrevue.co/profile/aktav...
Follow Passionfroot:
💻 Website: www.passionfroot.me/
📸 Instagram: / getpassionfroot
🐦 Twitter: / getpassionfroot
👥 Linkedin: / get-passionfroot
📰 Newsletter: www.passionfroot.me/filtered-...
Don't forget to like and subscribe! 🧡

[@EveningTV]

I must not be a typical person because if I subscribe to a newsletter and then get that many emails immediately I would quickly unsubscribe. Honestly, I am surprised people actually open and read these things. I am here so I can also learn how to do it, but in the process I'm realizing that most people must behave much differently than I do.

[@MaschiTuts]

Actually, I think you are spot on. And I feel a lot of people think like you do (me included). So I guess it's just really an art form in itself. You really have to deliver something genuine with lots of value that people really want to read. You can't just try to sell stuff all the time. It needs to be tons of value and just a little bit of selling. But yes, it's easier said than done. I have started my newsletter like a month ago and I am curious to see how this will all develop :=)

[@FundOnUp]

Because you want the information and learn. That’s why

[@TylerCapps711]

I am the same way with most newsletters as well, but I was watching myself actually enjoy the ~5days of daily email after subbing to a newsletter that I ACTUALLY LIKED. At that moment something finally clicked and I think it was that I don't mind IF the newsletter's content is that much better, getting it more often is welcome.
The welcome series might also be a good way to filter out folks that aren't a great fit so you can avoid the carrying cost of subs who are unlikely to engage.

[@RandomStuffMan-to7yq]

Use a newsletter reader like Meco or Newsletterss

[@karentaylorsmells]

Matt is a really genuine guy - he lacks the super c*cky factor that so many guys on these types of interviews have. Loved listening to his gems 🔑

[@natbfree]

This was incredible! I have 7 pages of notes, thank you so much

[@thethoughtbubblenewsletter]

Thankyou so much for making this interview! I am incredibly passionate about building my newsletter atm and have found very little amounts of information (at least on youtube) about email newsletters as a business. This interview was extremely insightful and you asked all the right questions. Everytime matt would answer, I would think of something I wanted more detail on that he mentioned in that answer and you would go ahead and ask for clarity. Absolutely got so much value out of that. Keep up the amazing work😊

[@ProductiveLivingTips]

where could I reach you to network.. on the same page. seems like we are in similar niches.. are you on X?

[@bart_heart]

FAB INTERVIEW! THANKS!

[@gatorcellman]

Is it me or does anyone else wonder why all these “successful” online entrepreneurs look like they’re filming and living in a room tucked away in their parents’ basement? 😂

[@Deestroyer82]

That's the secret sauce. 😎

[@karentaylorsmells]

Think Hormozi doing his first few hundred videos in a closet at his house

[@chynnaurl]

Love this!

[@DianasReviews]

Thank you, I got some good tips ☺️

[@GeneBasler]

Hi what software do you use for your jump cutting? Thanks

[@VisionCarrierDreamCatcher]

Golden

[@gidd]

18:00

[@writeralbertlanier3434]

im not looking at monetizing substack at this point.
Have my original sub and launched a new Substack this month about films.
Im just seeing if the content attracts subscribers and go from there.

[@relaxinggospelmusic2421]

😗

[@abujamesisaac]

Hi sir I would like you to put me through sir

[@abujamesisaac]

Thank you sir

[@az101]

Mecome a muslim

[@eshwarnag]

Is it just me or I just feel all these techniques being shared are in such bad taste and exploiting the user.