Cooking up a storm in Saudi with restaurateur Basma Elkhereiji

To say that Basma Elkhereiji defies convention would be to fall headfirst into that cliche-triggered trap treacherously lying in wait at the edge of every story about a successful Saudi woman.
What she does is defy definition.
She belongs in the kitchen, where she’s cooking up a storm in Saudi’s culinary scene presiding over 'ACL', a mushrooming food consultancy and logistics empire that operates and owns a dazzlingly diverse portfolio of food concepts and restaurants including The Social Bakery and The Social Kitchen, two of Jeddah’s most popular dining destinations. She’s also conceptualized and managed the catering and food operations for some of the Kingdom’s largest and most prestigious events. At the first edition of the mammoth Sandstorm music event in Riyadh she orchestrated the feeding of over 700,000 festival-goers.
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