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Seasoned pastry chef, baker and entrepreneur Sumaia Showail is the founder of the the Kingdom’s first baking Academy ‘Aysh Academy’.

In this SceneNowSaudi exclusive we delve deep into the world of this prolific Jeddah-based interior designer.

It is too often that we hear the story of some brilliant Arab woman who, despite her boundless ability and stupendous ambition, has been stifled by the ceiling of expectations that befalls women in the region. Or worse, women who have managed to bring their dreams to life, but have had the mic stolen from them. Saudi fashion, sports and beauty entrepreneur, Nada Baeshen, the popular face of MBC...

As part of our exclusive docu-series spotlighting the people, places and movements shaping Saudi Arabia today, @scenenowsaudi presents Olympic rower Husein Alireza.

In this scene now Saudi exclusive feature, we team up with global art consultancy Culturvator to delve into the bright and beautiful world of Noor Riyadh, the largest light festival in the world. We speak to the global artists who lent their imaginations to this extraordinary exhibition, the curators who weaved powerful stories in light as well as the art aficionados and international curatoria...

To say that Basma Elkhereiji defies convention would be to fall headfirst into that cliche-triggered trap treacherously lying in wait at the edge of every story about a successful Saudi woman. What she does is defy definition. She belongs in the kitchen, where she’s cooking up a storm in Saudi’s culinary scene presiding over 'ACL', a mushrooming food consultancy and logistics empire that operat...

Nouf Al Moneef Lights the Way as Noor Riyadh’s Festival Director