"Everyone Is Broke, No Money In Podcasting..." Mandii B Says Celebrities Are Failing, Big Deals Over
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Over saturation, plain and simple. You don't need thousands of podcast.
Unless they are dropping tangible game like Anton does, what's the point?
@@CheyChonTVAnton is not a podcaster. He’s a businessman, a successful one at that.
@@marshallosantos9035 he does both but podcasting seems more of a hobby for him
We don’t need thousands of restaurants either. It’s not oversaturated. The podcast space is still growing. They just aren’t in a small enough niche to turn a profit in a shorter time span.
@@Topgamer357Jesus lord restaurants and podcast are two different markets. You can’t be serious comparing apples to oranges. Food you need to eat, podcast you don’t. Overly saturated. If you understand anything about basic business as the market pivots so should your business. Multiple markets and able to generate revenue from various sectors is needed. Learning and understanding the market as it shifts. A simple google search this is what I discovered.
“The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social media and collaborating with guests, are essential for success in this crowded space. The podcasting landscape is more crowded than ever.”
Black podcast fail because they all talk about sex side chicks and simps they need to talk about other stuff
Yes!
Joe Budden has been telling us these podcasters are broke😂
since 2019
They rich how are they broke?
Podcasts and TH-cam should be for independent content creators and not these corporate celebrities.
Celebrities have ruined TH-cam.
AGREED they are just greedy for money
I agree
hmmmmmmm valid point!!
Head on the nail. TH-cam used to be amazing
The market is over saturated. We got a million podcast. Athletes. Current and former. Rappers, R&B singers. Make bashing podcasts. Female bashing podcast. And the crazy part is a lot of the podcast host don’t know how to conduct an interview. Once something gets overused it sabotages the quality of the work. We got too many people with a podcast.
I think ppl fail to realize when something has a low barrier to entry you’re betting that you’re the 1% and even then your sustainability is really low. Literally being a TH-camr has the same statistics as a wanna be rapper or podcasters. Things that have barrier to entry limit the pool therefore you can actually make a living long term.
Female bashing will always thrive women make it easy
There is money in podcasting when you have something worth listening to and people that actually rock with you…..she doesn't have those things.…if you Dont bring anything new, thought provoking or intriguing…you fall to the side.
Theres nothing new under the sun
@@koreylr I agree but it requires intriguing dialogue for listeners to stay…that could be satire, comedy, timing, jokes, flow of conversation, and chemistry with cohost….
@@jecoreiography_ most people can't be successful but no one cares.
@@jbone9900 this is true so understand your lane and move on to where it works bc where you are isn’t working..
They're boring without a script. It takes talent to talk for hours and keep people interested.
I just get tired of hearing people talking. I need some quiet time. You have to listen to people talk 24 hours a day. I remember when tv used to go off for the night.
I was talking to my older cousin in law over Fathers Day about this the Amercan Flag came on at 12am and a song played until next morning life is crazy lol
Yep, i remember when those rainbow colors came on with that beep. At that point, I would usually go to bed, but may watch something on VHS or play a video game sometimes.
This is why I decided to start reading more books!
Turn it off
Man you gonna be here for another 24 listening in. Cuz u can’t help it. This internet shit is addictive and therefore plenty of money to be made. Now a lot of podcasters are broke because a lot podcasters are boring as hell and are not talented at media lol If u good at production and you got talent man the money is damn near gonna rain on you
Alot of those podcast are boring. All they do is sit around talk about nothing all day
I love and miss my boy Kobe but unless you have a really unique story, I’m over the “what’s your favourite Kobe story?”. “I saw him shooting 500 shots then do stairs in the arena”. Nigga we know. We heard that story 10 years ago lol…or the sex wars topics 🤦🏽♂️
And then when they do get a topic that everybody wants to hear… They don’t wanna talk about it because they don’t wanna mess up their relationship with the person or they don’t want to be canceled or whatever their lame excuses… That’s why I stopped listening to the Joe Budden podcast.. they will go on and on all day about the most boring topics… But if it’s something good that people actually want to hear they will put it on their Patreon or talk about it for two minutes and then move on.
@@JM-qn3tf Joe Budden and Mel should just dump the other guys, they look like a bunch of bums laying around.
@@matthewprince9705 I never thought I would say it, but I miss Rory and Mal. if ice would be the ice from 2012 Twitter and Joe Joe would stop being so lame and avoid every topic that people care about then the podcast would be good. But instead I scared to give controversial opinions and Joe is Joe.
@@JM-qn3tfsuper facts I started mines back in 2017 long before the podcast rush.. I talk about hip hop and sneakers and also do sneaker reviews and reaction videos, from what i see everyone is doing the same with no creativity and not willing to go thru the process
This only applies to the black podcast space. White podcasts will continue to flourish because the attention span of the consumer is different.
Well said!
Candance is in the Top 3 behind Rogan and Tucker Carlson. She has a niche audience that is passionate about their ideology and they support her.
@@geraldos9094her audience is predominantly white. You can’t win long term in content creation or podcasting with a predominately black audience. They get bored quick and it’s a smaller audience. That’s why black podcast come and go quickly.
@@geraldos9094yeah she has a white husband and talks black issues
I agree completely, most black podcasters want to talk about the same subjects and it’s gotten very competitive. There huge difference when you go to the white podcasting space. There is money in it, however you have to have a niche market and just like Anton said being able to monetize the platform.
“Your core audience will find you “ that’s a true gem. There are channels that I never receive a notification for, but every week I go seek out those channels.
And THIS is why being a creative for the passion is so important. Sure making money for your ‘content’ is awesome. But if you’re not truly passionate about being creative and genuinely love the arts. Stick to what you been doing. And leave this space for real creatives who have a lot to bring to this space. Cause if you’re doing it just for money, that money ain’t gonna come fast enough.
Yep. I did a podcast years ago right before Cardi B blew up. I’ve been asked to do podcasts with people after. I always turned it down because I seen the writing on the wall that this is a fad for most and will come crashing down soon. When I saw everyone bragging about how much money they are allegedly making I knew it was a matter of time.
@@BeatEngine-qr7if yessssir and to be honest might be a good time to get back on the horse. Once these fly by night podcast die off it’s back to open market again
That goes for anything. If you kno u kno.
Social media is. Not a. Career....when will people realize this
Another fact.
Apparently never, because of the way these jokas act, whites included, it's like a trade or job is like silver 🥈 to Dracula. The world don't need Mr Beast, Stephen Graham, or any of you to be honest. This platform is just that a platform, especially with the way they've censored y'all butts.
They’re making more than truck drivers.
It's a hustle
@@shyne1308 no kidding
The space is washed now. You have to sell products and services with a podcast now or get people over to a patreon or locals. Just getting paid to talk is going away
There are very few women I can stand listening to longer than a couple minutes. I love Candance podcast.
I don't listen to her podcast all the time, but I understand where you are coming from.
Candance Owen’s
Real recognize real
Same
Candace owens boring.
The begging on YT is ridiculous 😂
Absolutely! Hit this, hit that!
What's wrong with that
It's definitely saturated. Every other podcast is about man vs woman blue pill vs red pill, pranks etc. Everyone trying to make a quick buck
Agreed
Right!
Yep, because it's a lot of hurt people out there. I read 10 years ago that the most looked up topic on the internet is relationships. That's why people like Kevin Samuels, Cynthia G we're getting big. Outside of that it seems like gossip podcasts tend to do good, and truth tellers telling the secrets about the industry or politics like Art of Dialogue, Jaguar Wright, Tariq Nasheed and etc.
You need to look around more if that's all you see
It was never meant for celebrities it was for common folks to be able to have access to the celebrities to ask them questions that we would want to know without the PC answer.
Nothing wrong with people wanting to be a podcaster, just be a real journalist, that’s all. Have your own style, give knowledge and take it seriously. Being a podcaster is the new wave and so many people are not good doing it. It’s like everyone wants to be a Rapper/Artist but many are not good.
She hits in the first minute. These platforms DESTROYED the ad space because they were never really in it. Took the money and couldn’t even do the minimum number of episodes. Never really building a true audience. Really good insight Mr. Daniels and I’m only 2 minutes in.
Right....its starting to get over saturated. The best time to get in it was during the pandemic. When people really starred taking it seriously. Now with the celebrities involved, it has gotten too saturated. Same talking points, same stuff, talking about a bunch of nothing. 👀👀👀🤷🏾♂️😬
And it's become stratified, at least to me.
How can ordinary people compete with celebrities with automatic clout and beaucoup stories and experiences to share???
The industry is over saturated now and there’s nothing fresh about it. Almost everyone are talking about the same thing and like she said if you don’t have a core audience then you’re washed.
The first person who can get a VR podcast will change the game I know not enough people have a VR but I can see it
It's not Rocket Science that you can't have a Bazzilion Podcast and expect you are going to get through to everyone. There are ONLY 24 hours in a day so its IMPOSSIBLE to have any Human give 24 of their DAILY HOURS to the tens of thousands into Millions of Content Creators.
I don't get why people are starting to do 6 hour and 8 hour videos. That's crazy, people gotta work and got stuff to do. They must be that hard up for money.
What is also happening is that the macroeconomy is hitting advertisers hard in the pocket as well as the consumer. Also all forms of media and content creators are competing for the same attention from consumers of content and media. The catch however is the “Paradox of Choice” There are so many choices to choose from that sometimes consumers choose nothing. We all at one point or another have just sit there and say we are gonna watch such and such movie on a streaming service and most of the time is spent trying to choose one piece of content because there are so many choices. So I think advertisers are picking those ad buys with content creators that the algorithms say will give them a better chance of being seen or heard by consumers whom are laser beamed targeted by those algorithms that can predict wether that consumer of the content is likely or not likely to use the ad buyers goods and services..
Cam and Mase show is lit 🔥
Akademiks and Joe budden spoke on that a while ago saying gillie and wallo got the last bag. Joe make money because he's independent. And he said the money transferred over to the streamers
I don’t listen to no woman’s podcast. They are always laughing and having a good time just affirming each others bad behavior and “you doin good sis! You don’t need no man no way!” Bull shit that no one wants to hear. I wanna hear discussion that is based in reality. Not this feelings nonsense….
They all talk about being a hoe, like they stormed the beach in normandy
Facts and women are like oil and water:They don't mix!
Facts
Lol
yessir, T.I. said it on the breakfast club that he stopped doing Expeditiously for that very reason. He said "I couldn't figure out how or where to get the money"
TI is a business man he not stupid he has realized that money is in apts and real estate he is partner to a new apt building on Bankhead Hwy it’s 2 buildings that he part owns
He used to own Club Crucial also which is 5 mins away from the apts but he got out of that because he realized club business in ATL is bad business people get killed in nightclubs in ATL inside and outside
Facts
@@GETBIG4WARDI didn’t know he used to own club crucial until now.
@@RaquelJoYT he owned it first he been got out of it a while ago
Raunchy, relationship content has never paid out that much tho, that type of content is always been dependent on super chats or selling classes to your subscribers. What sponsor wants a podcaster that swears all day and talks about sexx, come on now. You want to make money do Makeup tutorials or content for Kids, those categories pay top dollar.
Like the saying goes once everybody is doing it you prolly to late. Everybody want to be a content creator making the same videos and talking about to the same talking points. You gotta catch the money moves early or at least early enough to ride the wave. I would be looking at what's the next thing to pop off
all these podcast came up during pandemic including this one.. lets see whos around next year
When Kevin Samuels was around a lot of content, creators had a lot of emanation from his show. Now he is going. They do not know how to create their own content.
All facts. The thing about kevin was that he had wisdom and boldness. But beyond that he was talented at making his commentary and content entertaining and by all accounts he put the work in to get where he was. Thats the thing that a lot of these creators and celebs don’t seem to understand. They can’t survive off of name and provacative content alone.
Kevin Samuel's is a legend, but he got his game from the you tube channel THE BUSINESS @thebusiness and couldn't get himself to pay homage to the source where real power dynamics are deconstructed.
The market is saturated. Too many people to follow. People are struggling now with inflation and struggle with day to day needs. No one has extra money for "talk".
There are so many… By the time I hear about a topic once or twice I’m over it.
That’s because the “MALE PODCASTERS”, have something to talk about!!!!!!
Anton's pops died he got his dad's money n been retired ever since 😂😂😂
Man I’m starting my podcast regardless
Good luck 👍🏽
Do it
Definitely oversaturated. Just make sure you stand out from the rest. You can still be successful
@@TheCrazedaarson facts definitely tryna bring some different
Some people don’t even do it for money some people just want to be seen 🤷🏿♂️
$1 Million in supplemental income in 2023 via ads, yo son that's mad big.
I know this brother makes big dollars just from purchasing a 911 & having a S class.....Having cars is one thing, but having multiple luxury cars is very expensive.
I cannot afford a 911 yet and I make over $300k/a year.....Can I buy one, yes, but I cannot afford it so I will not buy one..
That's mad nice, plus he talks about God which I think is more impressive....
You get 2015 911
Podcasting is leisure work it ain’t to pay the bills. Of course you need a core audience and real fan base that takes work! Not overnight work, a lot of stagnation and re-pivoting to start out
No diverse topics all relationship based content. No cool guest with funny or awesome stories.
Definitely oversaturated with podcasts at this point. People think all they need is a mic and a laptop. They're not focused on the quality of the content or audience they're trying to reach. A lot of times, there isn't much (if anything) that separates one podcast from another.
Keep up the good work your doing fam!
Hey Anton, thanks for the insight. Do you have any content creation videos?
If I wasn’t looking at this, I would think that was Keyshia Cole talking
put the whiskey down sir
Schedule an eye exam ASAP
I agree with her and you…I’m a co-host on a popular podcast at Revolt TV…you have to be original and create quality content. Tired a$$ conversations and talking points ain gon cut it …you can’t regurgitate foolishness…and you made another point-people don’t understand how you have to endure and grow organically
$6,000 per million views on TH-cam. Without a sports sponsorship, podcast have their work cut out for them
Damn that’s it 6 racks I’m scraight in my Gucci man voice
That's recurring right?
@topdolla4045 no
So true. I tried and realized it wasn’t for me.
I remember when Mandii B first got started 💯 That’s the homie fr fr
She had so many great points.. These streets are saturated, building a brand takes work.. and to be honest, people want to listen to something of value simples as that
The mainstream audience is straight, conservative, have strong family values and are cautious about what they and their kids are exposed to...Loud, rude, tatted, street and "real" only has limited appeal.
Yep, let's be honest. The tramps on the ghetto TH-cam podcasts will NEVER reach the mainstream audience of Sherri, Tam'ron Hall and The View. You have to be qualified in another industry before even TV. Too many Black YT podcasters are doing salon and barbershop "conversation"...
Mainstream is ratchet now. Sexy Red is a household name bruh.
Bout to take my mic and camera out of the Amazon cart and go clock in 😢
People are just lying trying to impress the amount of people that truly make money is very very small
Good information Anton👍🏿👍🏿🇺🇸🇺🇸
The celebrities saturated the podcast space, which made quality go down. They have more money, influence, and built up audience already. But as they quickly found out, it takes more than the power of your celebrity. The average person that has no celebrity that had to build their audience organically, talk about topics specific to their niche, engage with people. The herd is thining out because they have no idea how to monetize because they used to people giving them money just because.
The market is saturated.
Respect to you Anton, you have to the ability to cross over, maybe to a BET + show and even mainstream cable.
Excellent video. My relationship of 5 years ended a month ago. The love of my life decided to leave me, I really love her so much I can’t stop thinking about her, I’ve tried my very best to get her back in my life, but to no avail, I’m frustrated, I don’t see my life as anyone else. I’ve done my best to get rid of the thoughts of her, but I can’t, I don’t know why I’m saying this here, I really miss her and just can’t stop thinking about her.
America in general goin broke. All majority of black podcast was men and women arguing about dating anyway on sum broke shyt
Tbh they shouldve seen this one coming. Poscast is oversaturated with a bunch nothing. Very few useful things on those platforms
I think u right ,it’s about the fulfillment of ur content
There was never money in podcasting. You'll have to be a fool to think there was. You don't become Joe Rogan over night. Podcast should just compliment your main source of income.
It’s just like you said people ultimately are going to tap into what resonates with them. A lot of times with these algorithms they push the content that is trending but at the same time if you’re speaking to something that resonates with your audience as you stated, they will find you no matter what. The problem is people don’t have the level of consistency to stay dedicated to the process. The problem is people don’t understand systems and that you have to, do the lever moving task.
Talent and hard work is rare
are you doing this video on Streamlabs?
Club shay shay is like.....what yall talking about?
I think the problem with a lot of podcasts is there are a lot of podcasters who don't have much to say. It's a bad viewer experience because once you have 2 or 3 people talking over the guest and everyone else, it's chaos. Secondly, so many people wanna have their friends as co-hosts, but as soon as that money comes in, sh#t starts getting different. There's falling outs and then people are so messy that they air it out on a podcast. But I think there is money in it but most people fail because they stop doing episodes. If you're bringing value and talking about something you know and love and you commit to it, that's the first step towards being successful with it.
Like Anton's panel... they only say a couple word sentences....
Any business where there is a low barrier of entry will utimately become oversaturated. When a successful businessman looks at a business plan one of the first he wants to know is what is the barrier of entry because even if that business is doing very well, ultimately competition will come in and dilute the market share. You can open a podcast for $500 so of course that will create saturation at some point.
Anton, very great podcast _ lesson(s) / knowledge needed to start a business. People assume it is soooo easy (anyone can do it).
The Lead Attorney is killing the live stream #s. 😊
Content creation is a marathon
Somebody made some horrible decisions 😂😂😂
You hit on the nail! The landscape is too saturated because everyone has a mic…lbvs
We pushing out content every day 💪🏾
There was never money in podcasting but if you build an audience it can bring a steady income. You have to work for it tho. Going into podcasting to get brand deals won’t generate a core audience imo. Like music the money is really in doing shows 🤞🏾
The money has all flowed up to the top 10% and only a trickle of it flows back down to the rest of us. We don't have the extra cash to pay for non-essentials
How can someone get in contact with you for advertising? Your website don't have any contact you.
Get your money now , because It’s over saturated!!! The next 5 years will be drastically different for podcasters and internet influencers!
Stevie wonder could've seen this coming. It was only a matter of time. Just a huge bubble that was created by the pandemic
I am new to the whole podcast world. I am a consumer for one that has no interest in starting a podcast show because of all things mentioned in this episode. I take Anton's word for how hard it is to come up with content that matters and keep your followers engaged. Again, I usually do not follow podcasters b/c everyone has one and there is only some much time in a day to listen to them. That said, this is one podcast I have liked and signed up for because it's enlightening and appears to be on the up and up. I do not agree with every position that is presented here but that's ok!!! I am always open to different / opposing views in effort to understand where people are coming from. That said, keep up the great work and diligence in preparing solid content for your subscribers.
The 5,000 NBA podcasts are killing me
If you get into content creation or podcasting just do you learn and build leverage most these people don't got leverage cause everything saturated you gotta be you like you said bring value build community and be consistent. Keep building leverage and you can get any deal you want.
I saw a person who does things behind the scenes and said TH-cam is going more for how to content for those not celebrities and I saw one about how to pay off 30k in credit card bills in 3 years, it has over a million views
I think a lot of these celebrities don’t have transferable personalities outside of the primary way they entertain. Podcasting requires engaging personalities that are able to converse well.
I've been Mandii and Weezy since 2018. And then I listen to her other podcast. I respect that she bet on herself at at a young age left her cushy finance job and doved into her podcasting.
i hear you mane 100
There are a lot of podcasts out now NO DOUBT. But the thing for me is all the poor audio levels on some of my podcasts. Why is everyone mumbling, sharing one microphone, and not speaking into the microphone!!! SPEAK UP!!!! I've unfollowed many podcasts just because they mumbled and had poor audio.
Really I listen to this brother more cause he been married 20 years. We all got cars and 💰 but that marriage is a blessing most cannot duplicate!
Anton u in the same boat as them
It’s too many.
I used to have all the shows out there and I felt like I was drowning.
Cut it down to 7 and I’m good
The Game iz Saturated.
You have to bring something of value the ppl want draft kings is a benefiting from celebrity status promoting sports and commentary
Anton is right some of these podcasters are regular people.
At the end of the day, a lot of the celebrities and former athletes are simply employees. Making payroll and getting business in the door is not easy. It’s not for the faint at heart. In any business you have to grind 12-16hrs a day self imposed
There is a over saturation of Podcasting not to mention people just generally on all social media platforms which is overwhelming. The economy in this country is shot out to the point that people have redirected their money and investments into what they will support because they don't have as much time when they are too busy trying to get their money up as well.
It's just like Only Fans. I read somewhere a year or 2 ago that there were 4 million podcasts. It's just too many of them.
No Substance on most Podcasts!
It doesn't matter that there are too many podcasters etc. if its good, the people is going to watch. linear TV is over, in terms of content so competition has to be good to survive.
Also, a lot of these podcasters are asking for too much money instead of taking lots of small endorsements or payments.
I knew of more than one podcaster who sold me that they don’t take nothing less than $300 for a mention or name drop of a product or company.
Over saturated, I think some celebrities don’t know which generation is their audience. Also some podcasters celebrities included believe everyone want to hear their thoughts and ppl don’t
The quality has gone down drastically.
Some podcasts the hosts are talking over each other, making interruptions while the other is talking, so there is no point being made to the conversations.
I am a fan of TI, when he had his podcast, I used to comment on it all the time for him to be quiet and let his gust talk and finish what they are saying.
Since the pandemic too many untalented uninteresting went to podcasting. The don't have conversations that people want to listen to
Everyone has a pod it’s so annoying
This has NOTHING to do with a lack of certain content/ talent since you can find just about everything in existence that gets talked about. Its simply an oversaturation. If you have a job with 1000 workers and at lunchtime 10.000 food trucks pull up. Well, you see how many are not going to be making money. Same with folks only having a certain amount of hours in a day to spare for the Millions of content now available to them.
Thank youtube!
Its alot of podcast, talking points, blah blah content creators bubble is gonna burst real soon. People really are craving creativity. Its the same reason why the movie industry is in shambles right now