NEW RCA 45 RPM RECORD SYSTEM & RECORD PLAYER PROMOTIONAL FILM VINYL RECORDS XD10544a
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This black & white promotional film is about THE RCA VICTOR SYSTEM. There is no copyright at the beginning or end of the film so the date of the production appears to be 1949 based on the RCA Victor division creating 45s as well as all of the products featured.
Host begins explaining that this is about the new RCA VICTOR SYSTEM. A man asks about the 7" size and 45 speed. A salesman explains how and why about the new records. RCA engineers had to figure out how to make the players more efficient and trouble free and the records distortion free and smaller (:18-1:28). Engineers sit and think. A diagram is shown breaking down tone distortion. 45rpm were created to prevent distortion. When a customer gets what he wants, he'll buy. Smaller takes up less space. Standard book cases will hold the smaller 45s. One foot holds 18 albums or 150 45s! 12 inch records are breakable and 45s are not. 12 inch albums take up much more space and weight (1:29-4:59). 45s are shown up close and shown why they are good. The new RCA Victor Record Changer is now discussed and shown. You can put 8 or 10 and it will drop them down one by one. One touch of one button and enjoy up to 50mins of music without further bother. Features of the changer are shown. A detailed, moving animated diagram is then show that explains the hows and whys of how it works (5:00-8:30). A saleswoman demonstrates how well it works by placing a matchbook under it, nothing changes. Present systems beat gramophones which are shown. This new RCA Victor system shows how the players and records were made for each other. Other companies will adapt as well. A salesman shows how it works. He then shows the new RCA Victor System 9-JY and 9-EY-3. A saleswoman shows how small and compact the 9-EY-3 is. She then shows the RCA Victor Model 9-Y-7. And then the RCA Victor 9-W-101. It looks like a cabinet but it holds records and has AM/FM radio (8:31-13:17). The RCA Victor 9-W-103. Followed by a console with AM/FM radio, the new RCA Victor system, a changer for standard 10 and 12 inch for 78s, storage system, it is the RCA Victor 9-W105 (13:18-14:09). Our host shows us the last item for sale: RCA Victor System 9-TW-333 which has AM/FM radio, storage, the Victor System and RCA Victor eyewitness Television (14:10-15:10)
The most common form of the vinyl single is the "45" or "7-inch". The names are derived from its play speed, 45 rpm, and the standard diameter, 7 inches.
The 7-inch 45 rpm record was released 31 March 1949 by RCA Victor as a smaller, more durable and higher-fidelity replacement for the 78 rpm shellac discs.[12] The first 45 rpm records were monaural, with recordings on both sides of the disc. As stereo recordings became popular in the 1960s, almost all 45 rpm records were produced in stereo by the early 1970s. Columbia Records, which had released the 33 1⁄3 rpm 12-inch vinyl LP in June 1948, also released 33 1⁄3 rpm 7-inch vinyl singles in March 1949, but they were soon eclipsed by the RCA Victor 45. The first regular production 45 rpm record pressed was "PeeWee the Piccolo" RCA Victor 47-0146 pressed 7 December 1948 at the Sherman Avenue plant in Indianapolis, R.O. Price, plant manager. The claim made that 48-0001 by Eddy Arnold was the first 45 is evidently incorrect (even though as of this writing 48-0000 has not turned up) since all 45s were released simultaneously with the 45 player on the 29 March date. There was plenty of information 'leaked' to the public about the new 45 rpm system through front-page articles in Billboard magazine on 4 December 1948 and again on 8 January 1949. RCA was trying to blunt the lead Columbia had established in releasing their 33 1⁄3 LP system back in June 1948.
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I will ALWAYS love 45 RPM records, and it's a real shame that these little records lost their popularity during the late 1980's! Cassette singles, CD singles, and digital singles can't be compared to 45s!
And a 45 can’t be compared to a 78, the optimal format.
45 does deserve 2nd place 100%.
@@Duckcalculator 78 rpm >>>> all else
@@ShinnosukeTokuda1684 True
They are easier to put onto CD
I started building my collection of 45's in 1964; I still have the entire collection of more than 400 45's. I also still have a few of my father's 78's. Years ago, I owned a stereo record changer that could play 33's, 45's and 78's, with a flip-over needle for 78's or 33's and 45's. Man, those were the good old days, but, I really love my MP3's.
You're absolutely right but I still prefer and really love my vinyl :) Love those magic record changers!!
45 rpm records weren't sold in Brazil, I have 1 or 2 but they are imported, 16 rpm although some record had this option I've never saw a solely disc !
I got too many 45s I’m currently trying to weed out the multiples and records I don’t like
That was the ideal format for the juke-box.
Makes me recall my teenage years in the 1960's when I mowed lawns during the summers for spending money wearing cut off Levis and the trips to the record store to browse the lated hits and to buy the latest Beach Boys 45's.
New lawn mower cost 35 bucks at western auto, I liked the ballads, beatles were ok, parents didnt like much of it.....
Don't forget that " Nipper " is watching over the new system waiting to hear " his masters voice " !
Jim. You can't say that dogs name like that these days. Apparently, some buyers don't like it for some reason!!!!!
Jim, glad they got the casket out of the logo...was kinda creepy
@@barryyoungston5254 Yeah....you gotta say "Nippah....."
I have "NIPPER" he is the best dog I have ever had, and OH YES!!!!, he still raises his ear every time I power up my R.C.A."VICTOR" record players, playing "R.C.A." records. david sarnoff would be proud to know that his "DEEP THROAT" equipment is still on the job!!!!
I am in my 80's so you can imahine how I've seen and heard EVERYTHING change. After all of this I still wish 45 rpm records and players were still popular.
They’re still popular in MY house! 😤
I'm glad, despite the negative comments, the 45 RPM record was invented. They lasted many years , with some care, most came in beautiful covers, PVC was the material used because contact with the stylus is smoother. Many of the great artists of the 50's through to the 90's had most of their discography on these for single promotions, entering the charts. The EP is my favourite. 10 inch (25 cms) was another nice format up to full albums.
so agree with your comment...Not sure why all the negativity...Tough crowd to please.
Yes, nothing negative about 45's.. Just another progression of music media like Reel to Reel, 8 track, Casettes, CD's, and now mp3. 45 was a hit. Millions sold and Music legends pressed millions of 45 records. Nothing wrong with that. Of course, you'll get 13 year old zit butttt Trolls on all posts on TH-cam. Just ignore them.
One time they made 45 rpm records cheaper by using polystyrene, sound wasn't completely bad, but not really HiFi anymore
EP isn't the best quality. I think, the best compromise is a 7" with 4 minutes music per side or a 12" with 22 minutes, more decreases the sound.
Was expecting that last ‘up sell’ model to have a rotary cylinder player ;)
I'm sold! Am heading right over to our local record store to buy up some green color RCA 45s!
#Goodbye78s
The original productions of 45s were color code plastic. The classical red seal line red plastic. Children's records yellow. Green I think was County & Western as I recall. Black plastic for pop music. After 1950 all were on black plastic.
Originalrecord numbers were49-####. Released in 2959 were 50-####. Afterwards yeah prefix dropped.
And "midnight blue" discs were "semi-classical" and Broadway; "cerise" was "Blues & Rhythm" (and jazz); and "sky blue" was their "International" series. As you said, all of those disappeared after 1950- EXCEPT for the red vinyl "Red Seal" releases, which I believe were discontinued by 1952.
You'll be glad you did!
Wait till you hear about quadraphonic!
@@albertbenajam6761 Here's all of the colors from the demo pack, from Feb. 1949, a friend of my mothers gave me after I helped her move. She was a record manager for many years in Wichita. Red - Red Seal Music, Black-Popular Music, Midnight Blue-Popular Classics, Green-Country and Western, Cerise-Blues and Rhythm, Sky blue-International Music, Yellow- Children's Entertainment. I've never played them. Still in the packet. ..... She and other record managers were invited to the Ambassador Hotel in Feb, 1949 by RCA to reveal the new 45 records. The packet says on the back: "Do Not Open Envelope Until The Speaker Asks You". Bet that was a fun time. I think a week later RCA sent records and players to the record stores for sells,etc.
The real selling-point was the "single". You only bought the song you wanted. Then came Rock and Roll and it took off. 45 RPM jukeboxes was the last element to it's success.
Singles already existed (at 78 RPM).
@@robertc2397 Yeah, but there was no other choice until LPs came out.
And later, stereo 45s came.
Gosh, that takes me back. When I was a tot in the mid '60s we had one of those bare-bones turntables that plugged into the family TV set. I remember my dad saying it cost $20 when it was new. I think it was purchased about 1957. It worked well, too. Because it made use of the TV's amplifier and speaker it had very good sound. Thanks for this!
We had this very model in the late forties and early fifties and I remember it sitting right on top of our RCA television when I was under five years old. I would pay big money to have it back. The demonstration of how fast the changer worked jogged my memory of it and I remember that speed and was fascinated to watch it change records.
@@TPOrchestra I actually currently own a 1949 9-EY-3 and hope to get it restored one day
I love the catchy names for those different models. So much better than later attempts such as "Walkman" :-)
Because the name "Walkman" sounded funny to some ears, Sony tried a number of alternate names for the Walkman in other countries: Soundabout, Stowaway, and Freestyle. None of those names stuck and they went with "Walkman" for all areas of the world.
Concerning cryptic model names, Sony tends to give all of audio equipment cryptic names. My current digital audio players is the NW-A55, which succeeded the NW-A45 and NW-A35. They've also released the NWZ-A816, NWZ-E435, and NW-X1000, and many other seeming cryptic names (there was a logic to the model names but Sony moved away from that with their more-recent players).
love my rca 45s an i have that player too..easy to restore
Back in the day when we knew how to sell / pitch products; with pride and dignity.
Although he's a creepfest.
And may I add, integrity.
@@monicaperez2843 I wouldn't say RCA was a pillar of integrity. After what they did to Ed Armstrong, they kept FM radio from becoming popular because they sold thousands of AM transmitters and receivers.
Lots of cool stuff. I'll look for these at the upcoming antique radio show in May. Can't wait.
Fascinating!!! Thank you for sharing.
The last combo sets are fierce🎙️📺🎧
❤Hey, That Last Model Includes Eye Witness Television😊
It Watches YOU💔💥🦅😱🎰😈
Very interesting history, The differents types of RCA VICTOR "s models so beautiful all of them
Superb. I'd not thought about putting them on bookshelves before, and now I know why it's called an RCA jack or connector.
This was fantastic! Thank you!
You're so welcome!
I still have my 45s from the mid '60s and they are in excellent shape. It's rather ironic that here in November 2023 they have released the last new Beatles song "Now And Then" on a 7" 45 rpm. The vinyl resurgence is real and awesome! Anyway, I wonder if any of those RCA consoles are still in existence?
I have one. It's beautiful.
@@williamdenton5716
Lucky fellow, hope you enjoy it for years to come.
I love 45s , and the changers were a marvel , and RCA was a highly respected brand !
45 RPM's powered the '50s, that's for sure. One song / one record at a time, made rock and roll heroes come alive.
I can't wait to trade in my iTunes for one of these! My wife still has 45's from her teen-age years but nothing to play them on anymore. I remember the 78 rpm records my folks had. I'm old enough to remember when stereo was introduced - a very big deal at the time. I think I still have some 33 rpm stereo demo records.
Lol.
I have just over 4000 33rpm, 12" records, and 800, 45rpm 7".
I'm pretty sure that I enjoy them more now than I did 50 years ago.
Of course, I can afford them now. lol
There was the adapter that fit over the 33 changer spindle to allow 45s to be used too. They usually came with those old console type systems. They worked well as I recall.
Oddly, my folks weren't big on records until we got a Westinghouse phonograph in '58 and I've never used a cylindrical changer. I remember a rectangular one that fit over the spindle but actually, I never collected enough 45s to use more than the plastic inserts...
Those happened quite some time after this video. At the time this video came out, RCA & Columbia were at the beginning of a format war, and doing their best to make their players incompatible. That’s why the units shown here that play 78s use a completely different turntable to do it.
In some territories such as the UK there was no difference in the hole size between 45s and 33s.
@@martinhughes2549 That was handy.
The British have a knack for keeping things simple, and adapting.
@@captaintrips2980 I remember adapters for imports and ex juke box 45s though. You can buy "dinkers" to widen 45s with a narrow hole for jukeboxes as well.
The 45 RPM format was great for those who did not want to buy an entire album, but just one song (and its B-side). That's about it, really, except for slightly better fidelity because of the slightly faster speed.
I noticed that this video fit into the very small time frame when the 45rpm EP records were available.
At least 3 songs per side on the EP's.
The 7" single song per side took off a year or two after this.
When this 45 rpm player was introduced, Columbia CBS introduced the 33 1\3 rpm turntable, which the spindle is the same as on 78 rpm players. The three speed turntable was introduced quickly after that.
The CBS LP system was actually introduced to the public a year before the RCA system came out. This was what led to the "battle of the speeds". What's interesting is they both used microgrooves, vinyl media, and had non touching surfaces.
@@dougbrowning82 Earlier Columbia micro groove albums were flat. Columbia did introduce the raised rim to its albums along with the shouldered (raised) label so that by theory, the playing surfaces did not touch each other when played in stacks on a record changer.
can i blow your mind for a second? 33 1/3 + 45= 78
so the 78 speed could usually be set by playing BOTH speeds together(45+33
And the 'women-folk' enjoy that smaller size too... ( selling point mentioned between the 03:15 - 03:20 mark....)...
I came here to say exactly this! :)
Hmm, I thought size doesn't matter.
That line had me laughing so much that I had to rewind the video to see what I'd missed
I'm glad they weren't sexist by ignoring the needs of the women-folk.
Well they say it's not the size but how you use it that counts -- mind you, only men seem to say that :-)
"Distortion free" they said, about 100 times. Then, a few years later, RCA invented the Dynagroove pre-correction to get rid of some of the distortion. Then the Japanese devised elliptical styli to get rid of some more. Then the Brits devised linear tracking tone-arms to get rid of the distortion still remaining.
The presenter forgot to mention that the plastic used in 45's was a lot more susceptible to warping than the old shellac 78's. I had to laugh when the 45 he demonstrated was already warped.
Big holes and separate players didn't last long - ideas that must have seemed daft even during development.
That warping what added rock and roll's.. Whoop whoop! Whoop whoop! Sounds. ...
Well that poor guy at 2:35 with clown tie is buying it.
Re the big hole design not lasting long, it depends on where you lived. In the States, for example, 45s always had them.
@@perrybarton : Yes, like Lear 8-track tapes, S-100/CP/M computers, and non-metric measurements - only in the USA. Actually, didn't they eventually come up with a design for 45's that had a three-pointed knock-out section, so that you could play on a regular 9/32" spindle turntable, or knock it out and play it on a large spindle turntable?
"Dynagroove" discs weren't introduced until 1963.
Excellent video!
I started playing 45 rpm’s in the 60s and didn’t know until today how they came to be. I figured it was all random. Very educational.
It was probably all random. Columbia had the same success with 33 1/3 rpm and Columbia came up its own format, the 7 inch 33 1/3 rpm single with the small hole for standard spindles. Columbia used that format until around 1952 when it switched to the 7 inch 45 rpm format only because most of the other labels were switching to the RCA format.
Columbia resisted because it didn’t want to pay RCA for use of its format.
Looks like i need one now
I hope 45 RPM single records would come back, (but I wouldn't bet on it). Having many songs stored digitally is very easy, but having a vinyl record, you can hold in your hand and play, is something special. I remember it well.
There are some 7" 45s being made new. But its nothing like how the 12" 33 rpm vinyl has came back.
@@PackinStackin its mostly 33's being made
We had one of the RCA 45 RPM players when I was a kid. It didn't have it's own amp and speaker and had to be plugged into our Strongberg-Carlson table radio by a jack input on the back of the radio which dad had to have installed at a local radio & TV store. All of the 45s were somewhat warped but wasn't a problem. Years later I got a 45 of Wings' "My Love" with the grooves pressed off-center and the playback was awfully distorted. 45 singles were right for the times. Glad we've moved onward & upward.
Digital compression of music, combined with the lousy playback quality of computer speakers and cell phones....
i can't call that " improvement. "
When I have had guests whose age is under 30yo, their jaw drops to the floor when they hear the deep, rich tone quality that accompanies vinyl records and quality receivers.
That age range has never in their life experienced that level of audio immersion.
It's a return of a former experience that has brought joy to my life, just as it did when I was knee high to a grass hopper.
@williamdenton5716 Couldn't agree with you more, William. What I was referring to was the 33 1/3 higher quality vinyl, near-perfect turntable machinery, full-fidelity speakers and amplification equipment, which likely achieved their zenith many years before the unfortunate digitized developments you mentioned.
I love the rows of 78 Albums, you'd get 5 78s for a 10 song album. Dang talking of space, my 13 feet of 33s fit on a laptop, and the thumb drive in the car has over 3,000 songs.
10:48 Except for the longer center pin this is the famous "RCA" plug/jack still used today. Most modern jacks will STILL accommodate the longer pin! (I have attached vintage turntables to modern amps!)
Heck, I've connected an iPhone through a Y splitter RCA cable (in reverse) to a 1939 vintage RCA console radio. Sounded pretty good!
@@patricknesbitt4003 My heated Snowmobile face shields use RCA jacks .
The generic name for that plug and jack is "cinch plug", but many people just call it a phono plug because RCA developed it to connect their phonograph decks to their radios.
@@dougbrowning82 Yeppers! Before that, RCA radios used screw terminals for "phono attachments" (like VHF/UHF TV terminals for "twin lead"). The "RCA"/"phono" or "cinch" connector was perhaps the first consumer COAXIAL interface. And it's STILL going!
I interface an Mp3 player with a 1939 Zenith console radio that has a non coaxial (two pin) audio input, It's labeled "Television"! (Zenith, was assuming an upcoming video ONLY option once TV became a "thing"?) It was probably used for Phono, or not at all! But! It takes a moderate ("Walkman" level) input so it's PERFECT for straight up "out of the box" playing of Old Time Radio Shows! (The Shadow, Sam Spade, Inner Sanctum.....)
I also thank RCA to have invented 45s, as about 90% of my large collection are the beloved 7" records! They're easy to handle, and you can have incredible variety in the same room space that would be taken up with larger records. 45rpm is optimal as well, faster and a bit more vibrant than most recordings on 33 1/3 rpm. On the other hand, they're less fragile than 78rpm shellac records. 45s are a good compromised conterpart of 78 10" singles, even though the speed is slower. And above everything, all of these analog recording technologies smash artificial digital recordings. That's why the 45rpm 7" records are my favorite format of all time. The only improvement to the RCA invention I would suggest is to records short tracks of, maybe under 2:30 or so, at 78rpm on the same vinylite, played with the same microgroove stylus. BELL Records made a few 7" 78s in the 50s, and the quality is even better, if you can get a copy still in decent condition (as all the ones I got so far were in not so good condition).
Good ad. It makes me want to go out and buy one.
Thanks so much for this
This is how information should be presented...... clear and to the point........ not like the crappy presenters today.
... and with unjustified puffery. "Distortion free." Snort.
JiveDadson at least he remembered the “women folk”
People sure had a lot of patience back then. I guess when you darkened a room and showed a film; well that was captivating enough.
outstanding!!!
Beautiful
It's very telling that it took RCA about 7-8 years to meet Sarnoff's challenge to improve on the 78 RPM Shellac record. You have to wonder how much of that was the engineers formulating the new format and how much of it was the other departments dithering about the risks and feasibility of a single company attempting to wean the world off the old format! I expect there were similar internal tussles in Philips regarding CD in the late 1970s and early 1980s.
It's starting to feel like a little bit odd notion now that just a few big companies could be the main gatekeepers between the talent and mass audiences for music, but for 60 years or more they definitely were. By owning the means of recording, technical transfer to and mass production of discs and (in many cases) owning the distribution networks as well as slick and all reaching promotion departments - they had a very large degree of control. With a lot of that now gone it's small wonder that the music industry is so very different!
Up to 50 minutes of music with no attention needed! It'd be fun to reach into the film and drag these guys to now and see their reaction! Wonder how long it would take them to catch up with where things have got to!
I always loved the complete home entertainment units.
Yes, and the Super-Duper models also had a tape recorder. All your entertainment needs in one box.
14:54 the big plus. That tiny TV screen.
🎉Tiny *Eye Witness* Television❤😊🎉😊🎯🖥🛡🎶
Plus, The Golden Throat Feature! Noice🎉😊
One of my first purchases as a new teenager. Beach boys surfing USA for .99
Amazing video
it's obvious that they haven't yet discovered the diamond needle, because they mentioned it had a sapphire stylus. (didn't last that long, I used to use those). a sapphire needle in 1969 cost me $2.50.
The sapphire stylus still has a position in the world of turntables.
My Innuos Zenith mk3 server, streamer feeding my Lampizator Lite 7 SET dac or my White VPI Prime Super Scout turntable are now obsolete!
Can't wait to get my RCA Victor system!
Instead of having a set standard using only RCA's players, someone just invented the 45 adapter, thereby destroying RCA's dreams of a record monopoly. Oh well...push and pull.
all the "OTHER" record companies that made the 45 rpm records had to pay royalties to "R.C.A.". the 45 rpm adapter was made so you could use an existing record changer, so you did not have to go out and buy a new record player/changer. all the radio stations switched over to 45 rpm records, as did all the jukebox manufacturers!!!!( that sealed the existence of the 45 rpm record
I have never seen a 7" classical set or album... would be neat to own one
Classical music mostly from RCA & COLUMBIA consisted mostly of individual opera arias or short selections like violin solos. Albums were sold in boxes that were used for 7 tape reels.
But sales were a lot less than for same item on LP. The only other category so sold was Broadway show tune albums. By 1969 only singles sold.
i have one, he carmen suite with stokowski conducting... in glorious red vinyl ^^
Got a bunch..Rite of spring, Nutcracker..wish I could share pics
These guys would have flipped out to hold a thumb drive in their hand that would NOT only hold every record in their room saved in high resolution but every single family photograph in the house scanned along with every paper document in the house scanned along with the complete library of congress on it too. Now that's amazing!
It blows me away everytime i think about it as i was raised on analogue vinyl records in my teen years back in the seventies. The ever diminutive SD cards and SSD computer drives of today will in turn give way to storing digital data at atomic density levels when quantum computing finally arrives. The first professional computer i operated was a linotype CRTronic 360 with a 7 inch diagonal green screen that was DOS command prompt only. It booted from twin 5.25 floppy hard drives to load DOS and the command line. No GUI or WIMP in those days or hard drives for that matter!
@@MrDegsy69 I look at today's technology and it still takes me back with amazement. I'm old enough to remember when television was just black and white. I remember when color televisions came out and our neighbors purchased one. Every single kid on the Block was invited over their house to watch The Wizard of Oz in color. Now that's crazy
Wow, an analog music player with playlist!
muito lindo o aparelho!
I've been reading an article from Gramophone magazine from January 1951 explaining the various formats available at the time. Something I've noticed from reading Gramophone editions from the early 50s is that in the UK, 45s seemed to take a long time to take off. LPs seem to have been primarily the domain of the classical work, and everything else reviewed or talked about was on 'standard' records, which means 78s. This is true at least up to 52, three years after the format was introduced. Another fascinating piece of info the article yielded was that apparently Columbia initially came out with three sizes of 33/3 discs. A 7" single, five minutes per side, a 10" at thirteen minutes a side and the 12" LP at 25 minutes per side. Given that these were all at the same speed, I'm mildly surprised that the 45 got a look-in at all. It's probably been the only format war which was in effect a draw. RCA had their 45 album idea, which quickly bit the dust, and Columbia had their 33/3 single and... medium records which also died the death, leaving RCA King of singles and Columbia King of the long-playing format. Anyone any insights on any of this?
Columbia actually developed 7 in records in response to rca. They had the entire industry backing the 33 speed but the teens kept buying 45s regardless and eventually they just gave up and the 45 single lives on.
The coolest feature of the "45" (and somewhat defeated when stored in an album), is that you could grab a "thumb full" from a stack and drop them on a changer. I know they were pushing albums (to compete with 78 rpm and 33.3 rpm) but, CLEARLY "45" was THE medium for "singles" (as history has shown). RCA may have failed to convince Classical fans that this was THE medium for Symphonies, But it came out at the exact right time for the coming "Top 40" radio explosion!
James Slick I love how this film nonchalantly pretends Columbia’s LP format doesn’t exist.
@@danieldaniels7571 LOL Right?, I doubt that a Chevy film would have admitted that Ford and Plymouth existed too. But, in the end both "45" and "LP" were winners. That's rare!
@danieldaniels7571 Even their big consoles didn't have the 33 long play. Very good marketing by Columbia to sell a simple Philco plug in long play turntable.
@@bbailey7818 Yes, RCA pulled an "Apple walled garden" approach, Columbia (and just about ever other manufacturer that licensed the Columbia 33 RPM LP system )made a way for their devices to use ALL three (33,45 and 78 RPM) record formats. Good for them AND the consumer! Good thing RCA held so many TV patents, Their early attempt to be a 45 RPM only system might have sunk them in the 1950s!🤔
Pretty cool...
I have a 9TW333. It features a weird additional preamp stage for only the 45 turntable to boost its dynamic range.
Their sales pitches have certainly come a long way since those times. These days they don't give you a chance to fall asleep. As for unbreakable, give me a break. Vinyl might have appeared unbreakable against the old shellac records, but they could just as easily scratch and with a bit more effort even crack. And they also wore out over time.
The biggest improvement came with CDs. That's when I knew it's worth starting a collection. I still have some ancient 45s though, more an investment than for listening to, original early Elvis Presley, Buddy Holly, Stones and Beatles. I'm keeping them for a rainy day.
A tip for vinyl lovers: Make sure you only buy records made of vinyl that contains chloride. All the ones made before the mid 1970s have that in them. The chloride acts as a lubricant allowing the stylus to glide better, causes less static and less wear.
At 11:32 is a portrait of Arturo Toscanini, which also appears in several other shots. He conducted the NBC Symphony Orchestra, which performed not only on the National Broadcasting Company's radio and television networks, but also on RCA Victor records.
Boy, do I miss records! 😁😁😁😁😁 ❤️❤️❤️❤️❤️ 💿💿💿💿💿
I don't... I stopped buying vinyl in '88 with just over 3K albums and then held on to them for the next 25 years.. what a P.I.T.A. but I know people who had MANY more.
I don’t. I have two walls with shelves full of them, and still play them nearly every day. I still buy new ones too, since they actually sell them at Target and Walmart again.
I have 300 33 1/3 LP's need to convert them to MP3 so I can listen to them again with out hassles.. My CD player holds 100 CD's
@@gregclemen8999 Yeah, I know! 😁😁😁😁
@@markdraper3469 Dummy! 😡😡😡😡😡
This must be a very early film, from when the 45 was either not released or in early production. All of the 45 changers in this film have the first edition changer, which they updated quickly after problems with the arm dropping so fast that the needle flew off the record. There was also a problem with the separator knives. It didn't say this in the film, but these separators spun out instead of pushing in and out. The knives would jam into the side of some records, causing the knives to break loose from the shaft they were riveted to. Then, in around 1950/1951, they made their last changer with the 'RP-168'(the changers shown in this demo) mechanism, the 45-J. By then, they had made a few improvements, like adding an air piston to dampen the tonearm as it dropped. The later versions of the 45-J even had new separators that pushed in and out. After that, they started producing a cheaper changer known as the 'RP-190'. These are what you see all the time, with a usually black tonearm and plastic platter.
At what point did they switch from the start button on the front to the slider on top?
@@dougbrowning82 Some consoles used 'player only' units that had the slider. When the RP-190 was brought on, that was when they added the slider to every player.
@@romandjma.recordplayers7806 I had both types. A Bakelite cased player with built in amp and speaker which had the front button, and a radio adapter with a metal top chassis and Bakelite base with the top slider. I used to play the adapter through a Bakelite Golden Throat radio with the big, golden roundel grill. The volume knob on my self contained player matched exactly the volume and tuning knobs on my Golden Throat radio.
HOW ODD THAT THE 33/3 LP WAS SO POPULAR AS WELL BUT 45'S GAVE US SUCH PLEASURE FOR THAT ONE TIME HIT!!
Yep, whenever going to a record shop, the one thing I want is complete selectivity, especially The Peel Session version.
I prefer 33 rpm long plays, thank goodness both are still available today!
8:20 5 grams was not bad at all for 1949; today anything below 3 grams is considered good, but 5 grams won't wear out a record very fast. The cheapest child record players were more like 7 to 10 grams.
PC No unless that record is a US 45 from the ‘70s or ‘80s made out of polystyrene
Yeah, styrene WAS a pretty shitty idea.
5 grams isn't really all that 'bad' today either. Of course lighter tracking is more desirable, but 5 grams is perfectly acceptable (required, in fact, for most ceramic cartridges to work properly).
Even the hated Crosley Cruiser and their other-brand equivalents work at around the 5 gram mark. The claims that they 'destroy records!' are mostly hype, or related to the cheap sapphire stylus those players are often supplied with.
Don't get me wrong - I'm no fan of those 'briefcase' players, but the mechanisms they use are not nearly as bad as some people make them out to be. The audio sections in those players, on the other hand, have a LOT of room for improvement.
@@xaenon The mechanism behind those Crosley players has been around since the late 1980s. It was the basis of all the 3 piece bookshelf systems of the 1990s. The cheap sapphire styli of those units can easily be upgraded to diamond. Costs a little more but lasts 10 times as long.
Yes indeed. You can also get a stylus assembly that has a metal cantilever instead of the el cheapo plastic ones for slightly better sound but on those suitcase things it's doubtful you'd hear the difference. Pipe the output into a decent external amp, though, and it's a different story. I won't bullshit anyone and tell them it'll be hi-fi, but it's considerably better than the built-in amp and speakers.
I got a few boxful of 45's from stores ( when they sold them in the 70's ) & swap meets ( drive in )
Oh how freedom from distorsion the new best thing
¡Este es un súper video! Compré un aplauso de MXN 20.00 👏
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“One sixth of an ounce” is 4.72 grams.
The weight of these earlier tone arms was non adjustable and most weighed about 8 grams.
According to the very interesting book "From Tinfoil To Stereo" (1959) by Oliver Read and Walter L. Welch, RCA released the first 45 rpm 7" in 1949. The same year they were also released by Capitol Records and London Gramophone Corp., and in 1950 it was done by Mercury Record Corp., MGM Records, Gramophone Co. LTD & Columnbia Graphophone Co. LTD., and Decca Record Co. USA.
C.B.S. released them in 1951. And in 1952 the first EPs began to come out.
The title of this sales film was "Your Surest Selling Job". In a trade ad aimed at RCA dealers in the early summer of '49, it stated,
*The newest film 'Your Surest Selling Job' was produced on location in an actual dealer's store. Big-name professional actors and actresses! Dramatizes ways of merchandising '45' records most effectively. Answers many of your questions. Your distributor will screen it soon. See it and profit.*
Do not forget the juke box, the original on demand music listening system.
I didn't realize the 7 inch 45 came out before the 12 inch LP. But wow the tracking forces were high back then.
Actually, Columbia officially introduced their "33 Long Playing" album (initially 10 inch releases) in June 1948. "General" David Sarnoff, the head of RCA, was invited to listen to the new disc by his rival, Bill Paley (of CBS/Columbia) before it was released to the general public- and he was impressed. However, Sarnoff refused to enter joint production of "33's" with them, and later berated his own technicians for allowing CBS to introduce a format HE should have perfected first {conveniently forgetting that RCA had tried to market a 10 inch "33" disc- "Victor Program Transcriptions"- in 1931, but technical limitations and the Great Depression had forced them to abandon it by 1933). Yes, the "45" had been in development at RCA since 1939.....and now Sarnoff insisted it be perfected to challenge Columbia's new format as soon as possible. They did this by the end of 1948- and previewed it for their dealers and sales personnel in January 1949. The public was officially introduced to the "45" a month later, and the first discs were on sale by March.
I like these little players. Sometimes I come home with a box of 45s with stuff I’m not familiar with. Easier to stack on 6 at a time and get up from my chair 2 times instead of getting up from my chair 12 times.
11:00 - looks like you needed 2 units for stereo ;) Have fun syncking them up :)
Think that would be stereo FM radio only ? Stereo Discs came about late 1950s but did not sell, needed two heavy, hot and expensive amplifiers. Revived in the late 1960s when cheap transistors made two amplification circuits small and cheap
Started buying 45s around 1969 and am still buying them. Have more than 7,000 space is now becoming a problem.
I never let that stop me! 😂
2020...over 5 thousand songs on a cellphone which takes up 6 inches and weighs 8 onces.
This world is moving too fast.
I can happily say I have a fully restored 45EY2 and over 700 recordings
this us so interppp
this is interesting
Great
In a way, this technology has never been surpassed... The idea of the single was a major revolution that made music what it became...
They had 78 singles. The 45s, as the film explains, were higher fidelity because of the optimal speed. Early 45s were extremely high fidelity. LPs sounded better later, only because they began to use polystyrene to make the 7" discs. Vinyl 45s, though, were superior to LPs. I've often thought they should have used 7" large center hole vinyl 45 rpm discs for everything. By compressing the grooves, they could have put the same program on one side of a "single' that was on an LP.
We had the perfect hi fi and stereo records, why did they fiddle with ? They didn't make it better in my opinion .
@@petermaxwell2965 Stereo for the general public was Introduced in 1958 by Columbia.
@@efandmk3382 7" 45s sound best if the recording is less than 4 minutes per side. Once it goes over 4 minutes, the bass and volume must be decreased to allow for more grooves. This also increases the noise level of the media (since you turn the volume up on the amplifier, this increases noise floor). 7" 45s have been as long as 8 minutes per side (with lower bass and volume). EPs with two songs per side were of this type with lower bass and volume.
"STEREO REPRODUCTION" was the direct result of "BELL LABS"(western electric) it was started in the movie houses. I have an R.C.A. console record player that was made in november 1957 that is stereo. I rebuilt this unit, and brought it back to its former glory.( I am not sure "WHO" released stereo to the general public first????)
The entire spindle, stack & turntable are rotating at the same speed, so little-to-no lag time after a record drops.
Actually the spindle is stationary, at least on every one of those I've ever seen.
@@lwilton On the ORIGINAL R.C.A. "45" system, the spindle DID in fact rotate (you can see this right in this video.), Later ones did not.
l wilton every RCA changer I’ve ever seen made exclusively for 45s had a rotating spindle.
@@danieldaniels7571 Yep! That feature and the shorter "throw" of the the tonearm DESIGNED for 7" records is what made those units so fast at changing records.
This design of the "world's fastest record changer" only lasted for a year, because it was very picky about all records being the same thickness in order to work correctly. When Columbia and other companies began manufacturing 45s of varying thicknesses, it was prone to either dropping multiple records at a time or not dropping them at all, so they had to modify it to slow it down and make it more tolerant of different thicknesses of records. But even the slowed-down version was much faster than most standard record changers.
Here's all of the colors from the demo pack, from Feb. 1949, a friend of my mothers gave me after I helped her move. She was a record manager for many years in Wichita. Red - Red Seal Music, Black-Popular Music, Midnight Blue-Popular Classics, Green-Country and Western, Cerise-Blues and Rhythm, Sky blue-International Music, Yellow- Children's Entertainment. I've never played them. Still in the packet. ..... She and other record managers were invited to the Ambassador Hotel in Feb, 1949 by RCA to reveal the new 45 records. The packet says on the back: "Do Not Open Envelope Until The Speaker Asks You". Bet that was a fun time. I think a week later RCA sent records and players to the record stores for sells,etc.
Yes! The "45" was officially introduced in March 1949- and the first one officially released was Eddy Arnold's "Texarkana Baby", on the green label.
@@fromthesidelines Well kinda, RCA sent her several colors of the 45 all at once when she got back. So not sure if we can say Eddy was first. Probably among the first. I remember she set up a 45 player and probably had the demo record playing
I'm sold on that double breasted Brooks Brother suit the moderator is wearing.
The regular popular music of the day was on 10-inch 78rpm shellac. 12-inch was used for classical releases that needed a longer playing time than the average 10-inch disc could allow(a bit more than 3 minutes). A 45rpm disc can, and has held recordings exceeding 7 minutes("The Real Thing" Pts 1 & 2 by Russell Morris ran 6 minutes 20 seconds when issued on EMI/Columbia in 1969, its follow-up, "Part Three Into Paper Walls" by Russell Morris, issued later in 1969 on EMI/Columbia, ran for just over 7 minutes and they were mono. Gordon Lightfoot's 1976 release, "The Wreck Of The Edmund FitzGerald" on Warner's Reprise label, edged close to 8 minutes, and was in stereo) so the format is capable of holding a lot of audio on one side of these records.
The "B" side of Bruce Springsteen's "Fire" single was a live version of "Incident on 57th Street". The record shows 10:03 as the length. Easily found on e-bay.
@@teacfan1080 Did you "clock" the record?(Did you check the actual time on the disc, as opposed to the time quoted on the label?) The quoted time on the label may be a misprint as the longest I've known a song to play on a 45rpm 7-inch disc was "Wreck Of The Edmund FitzGerald" by Gordon Lightfoot at over 7 minutes 35+ seconds.
It would be cool if someone would remake those 45;rpm players
Interesting to note the claim of being indestructible, same was said of CDs.
Indestructible compared to 78s, which were very brittle and were frequently broken when they were dropped or during the change cycle of record changers and jukeboxes.
EF ANDMK indestructible- not able to be destroyed,
Tech Moan here on TH-cam has a video that talks about the format war between the 33 and 45rpm record. Spoiler alert: it was actually based on a rivalry between Columbia and RCA. Interesting fact: it was the 78 and 45 that gave birth to our modern day top 20, 40 and 100 list.
Top sellling at one time was the sheet music.
Did the 7" feel inadequate next to the 12" Could it satisfy the needs of the turntable?
the sad thing is at 6:55 thats alot faster then modern CD changers
Is there such a thing as a modern CD changer? I thought they stopped making those years ago.
@@danieldaniels7571 well modern compared to the record player shown lol
@Timothy Simpson and dont forget all the noise the damn things make as the turntable moves or the trays move around
hello there i just want to ask i have this kind of record changer but sad to say thick records wont drop. so is there any specification of the thickness of the records? to play on this changer? i've got bunch of records that is very thick like 1mm to 1.5mm thickness in the center hole.
45's didn't become the replacement for 12" records, at least not after the speed of those dropped to 33.33 rpm and a whole album could fit on ONE disc. But as we know, the 45 did succeed as a single in the R&R era, and became THE Jukebox staple. Not the job that RCA invisioned, but they DID sell a ton of them, and received license royalties on every record (for a time). Wonder if anyone has that Rachmaninoff concerto on a 45 RPM album set?
By the early 60s, they were pressing 7" 45 rpm EPs, with 2 songs per side. But, in the 70s, they regressed back to 12" 33 and 45 rpm singles with just one song per side, again.
What an age we live in
So this where the phrase.. selling by the numbers came from
The "RCA system of recorded music with distortion free records" was driving me nuts by the end.. lol. It's likely the most arrogant sales pitches I have ever heard. It's funny how it didn't kill the 78's.. nor the 12 inch record!
Hi Brett - I think you'll find that the 45 will outlast the 78 by some distance. As for L.P's well, they are just an excuse to pad out a few good songs with many average ones (in most cases) :).
The "78" record was officially discontinued by the major labels by the end of 1958. Some jukebox copies- and Canadian and foreign pressings- were available for a few more years. Some children's records were still available in "78" form through the mid-1960's.
Just checking, but I am not sure if these records are "distortion free", not sure if he mentioned it or not.
If a 45 was , and it was the slowest speed, then how come 7in 33s appeared did they have distortion?
I'll take 3 of them.
Alex T we only have, two left. 📀📀
@@prestoncheapbtheadphoneste3010 Ha! Too bad. Forget the whole deal.
They were sure selling the idea of accepting smaller living spaces.
Ever been in a post WWll tract house? They were typically less than 1000 SQ. Feet. One turn-around bath, small kitchen, one or two small bedrooms, a floor furnace in the living room, and an alcove in the kitchen for the hot water heater.. Most of them are gone now. They were basically free standing one or 2 bedroom apartments. They were impossible to upgrade or expand. Over time, most of them have been razed and replaced.
haaaaa old times....