Japanese designer Oki Sato on his playful approach to design | Braun | British GQ
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- เผยแพร่เมื่อ 20 มี.ค. 2019
- GQ visits the Tokyo studio of the prolific Japanese designer and architect Oki Sato, known for working on up to 400 projects at any one time as well as his playful approach to design. "An object has to be talkative,” he says. “It has to tell an interesting story."
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Japanese designer Oki Sato on his playful approach to design | Braun | British GQ
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Almost thought the interviewer was Oki Sato because was so center focused in the beginning
me too
Me too
andrim fort real
😁
Yea, talking about design, this video would have been better if they removed this interviewer.
So many iconic lines here:
"The idea should be very simple"
"Functional but fun"
"The object has to be talkative"
"don't hold your ideas too long, don't love your ideas too much"
"Tech allows u to create things beyond imagination. And then you start to lose the most important thing of design, which is the core idea."
"perfect make things boring in the end"
And choose the first idea
Yes! And he said all those things very casually, impressive!
You forgot "When you repeat things you start to notice the slight differences in every day life."
Thanks for the summary
Also, "Design is making things better."
the interviewer looks like a man who stroking a cat on a chair, then calmly said "i've been waiting for you"
はははは!
For some reason Jeff Goldblum comes to my mind when I read this
loooool
Hahahahahahha! Like a Bond villain.
So true!
The title should be "a day in the life of a GQ Reporter nodding - btw we met also a Designer"
ha ha ha, all these comments should give him nightmares.
And how small does his suit look now?
Lmbo why as I read this comment he was nodding. Lol
Oki Sato: The word 'fun' is inside of 'function'
Me: life changing.
Even better : it's fun action!
@Otie Jason Because you don't have fun or take action without someone famous tells you to do so...
someone: ....
us: !!! :)
TH-cam is speaking the TRUTH
yeah me too I was like: :0
I wonder would that pun work in Kanji...
@@Genosiax wow😮
3:30 "You shouldn't hold your idea too long or love your idea too much"
As a perfectionist to a fault, I needed those words.
"Let it go" .
@@stevenmathieson5713 - Elsa, 2013
Same!
Ok
yaaa
I like his approach to having routine. If you are bored you start to think, and then ideas come up. If you think about it, it makes sense.
the power of nothingness
All programmers can relate to this kind of routine.
solitude does make you think, keeping you busy and make you discover yourself.
I found it amazing, but also because the opposite is also true. From experience ive found that meeting and being exposed to new things also changes perspective, bring new ideas, challenge old ones, so on and so forth- what he said resonated with another thing ive heard and noticed, wich is the longer one observes something the more you see; So by routine he sees a lot more nuances, details and perhaps whats missing around him. The perfect balance i think would be to have both in life- and in both cases i think one needs to allow themselves to observe and think. Like, routine can be the most boring and depressing thing for one person, or the very basis for his unending creativity and hapiness in life like Oki - likewise one can travel the world changing little and just having some instagram photos or growing... I will try to carry what he said about routine, definetly
@@Vincer True. Indeed.
did oki sato design the interviewers face
This is such an epic comment, thanks 😊
he looks perfect, so probably not because he hates perfection, haha.
@@JinNOSify maybe that's why he added the mustache 😊
Lol good point
according to 3:03 , YES
I love how calm he is.... and you can see that in his designs.
4 years of design school: DO NOT choose your first idea!
Sato: Choose your first idea..
They're not one-size-fits-all
I think if you're Oki Sato (and posess that much design experience) your first idea is probably going to be pretty good...
It's all a matter of opinion.
Lol I’m not critiquing him. Mans a genius. Just a funny juxtaposition of thinking
Hshsgsgsh
When you repeat things you start to see slight differences in life.
aye
Playing this video on repeat
'everything unnecessary should be gotten rid of'
1. The interviewer
rory mcguire 😂😂😂 this kills me
madddd, i was thinking the same thing
rory mcguire 😂😂😂😂😂
😅😅😅😅😅😅
Nooooooooooooooooo!
'when you get lost while doing a project, pick the first one' ~ Oki
Occam's Razor!
That's the only advice I didn't like. That was lazy. I don't fall for BS only because it's said very confidently.
@@dhrjrj i wouldnt say its lazy...i think the reason behind it is simply why did the idea come up in the first place? it was because of the first one. also he says this is applied to when you get lost in different options, doesnt mean you cant evolve your idea and progress
@@viridiae9317 Why did the idea come up in the first place? Because 1] It's where the mind goes automatically effortlessly 2] It's a low hanging fruit 3] You didn't explore enough to bring something new to the table and just went with whatever came to your mind first. 4] There's a reason why creative people spend time when trying to do do things differently. 5] If that's all we had to do as creative people then everyone would be a creative genius. 6] If I ask you tell me a word that starts with letter 'A', you think saying 'Apple' is impressive or creative? It's so obvious and reeks of zero effort. Rather say something unusual or new like 'Anthropophagy' or doesn't even have to be complicated just say something simple like 'And' where your mind doesn't go at first.
Rowdy Chocolate it seems to me like you still didn’t understand the concept even after it was explained to you again. (When you get lost. Unconscious mind)
is it just me or is the interviewer kind of obsessed with himself and demanded his face be more put in the edit
I think they did a whole shoot of him just nodding to himself in the mirror and then edited it in as if was part of the convo
it's sponsored by shaving machine... the show his few-day-beard in contrast to Satos clean shave. It makes you subliminaly think about shaving the whole video. You maybe don't know it, but now you will walk around longing for the shaving machine that you see here 0:06, very cleaver marketing
Well he does look the part. And he is interviewing a master designer. I don't think there's room to look like a homeless introvert.
@lost flaneur Yeah you're right. Also the background is so different, it's like they're in different spaces. So the close ups kind of break the whole feeling of being in the same space as mr nendo
I couldn't focus on the video because it bothered me, like yeah ok we get it, you're good looking, but check out Sato, dude is tall : D
Reading the comments, I was like, “why are they hating on the interviewer so much?”. Yeah... man... it’s crazy how they cut to the interviewer’s face even if he nods. Too much screen time.
because its Fun.
why is no one commenting about the fact that the whole time he's sitted there doing the interview there's a doggo behind his back.
THANK YOU :)
Maybe because he is just a man with a dog. Why not? Dogs love to be near us.
Timestamp?
Exactly lollll
I like to sitted too
he's hypnotising in every way ...and simply profound ... he's therapeutic ... like his voice literally personifies serenity and floating . amazing.
"Choose the first one"; at least once my professor told me, "why did you change it? It was perfect before".
Thundershock so true. Too much fiddling. It’s done, time to work on the next thing. 💕
And my professor always put down my first ideas and it worked for me in a way lol
> studies for 6 years in design
> only beginning to understand architecture
You never stop to understand things, that's the beauty of life. But at the same time you have to question your own understanding and that's the real beauty of creation
@@doinurmomtwice1 Amen
Same goes to me. I studied architecture for 5 years but only now understanding a lot of things about it. My perception has changed too!
Yes. We will never understand until we live it. Like, we ought not memorise formulas, but we put it in application so that the process trains us to embody the formula itself. :)
The simplicity of his design work is evident from the way his talk. Such a cool and calm personality.
7:32 that blew my mind
as an engineering graduate we were taught "make multiple solutions, weigh your options and choose the best one"
really wish that the design world and engineering world collided a bit could learn a lot from each other
Industrial design is an attempt to bridge that gap, well depending on who you ask
What if the first idea was really bad?
Supervising Engineer: "So what are your design concepts for the Ten Kilometre SuperBridge?"
Engineer: "Well, my first idea is to build the bridge made out of watermelons and it needs to look like a watermelon."
Supervising Engineer: "OK, it was your first idea. I watched Oki Sato on TH-cam and he said we should always choose our first idea, so let's just go with that watermelon thing shall we?"
Love the idea of design being "borderless". It's so refreshing and inspiring!
"It has to be functional but it has to be fun because the word fun is inside of function."
Ooh I never thought that..
Don't know why, I feel like I want to give this man a warm hug. He is so calm. Love from Bangladesh.
5:16 "pleasant mistakes" = happy little accidents
Bob Ross 😍
Mr. Oki Sato couldn't have put it more perfectly, always choose your first idea, still go through a few others but 9 times out of 10 you end up with what your brain wanted to begin with. His design knowledge and skill is also extremely impressive.
To everyone talking about the interviewer being into himself. His named is Richard Biedul, and he's a model lol so that explains it
Someone had to sift through an hour of footage of just the interviewer's face nodding.
Boomiest Bomb LOL
Moment of silence for that person
The interviewer looks like a replicant
how and where do you find inspiration as a desiner? Interlinked.
reptile?
@@ScallopTip no, replicants are an android race from the Blade Runner film series
The word fun is also inside funeral
why so serious
vi ener true but it’s not pronounced fun-eral but fu-neral...
😂
Well yea, fun is the opposite of suffering right?
yeah you are technically right
The opening is narcissistic and laughable. They highlighted the interviewer too much, when it should be about the designer and his philosophy.
yeah, I thought I was tricked. "perhaps this is the designer" is what I thought.
I was like, "this guy is not Japanese
The opening was the advertisement for the shaver. (Braun). It also co - sponsors the video. Hence the pretentious shave.
You understand that this is sponsor content, right? (Essentially an extended commercial for Braun)
It so much more pathetic that they didn't highlight the sponsored portion to viewers.
"eliminate anything that is unnecessary," says the self-absorbed man whilst putting on a coat with 10 useless buttons.
Each button has a design purpose. Sartorial endevour is an art.
LOL! i thought i was the only one who noticed.
The interviewers beard grew pretty quickly!
😁
That’s all lighting
This guy portfolio is insane. Indeed such balance thinking he has.
Every word he said, had a meaning, a purpose. So concise !
This guy owns an incredible design company, nendo. I found him out during my time in Korea. Wonderful designer.
Undoubtedly one of the best and most inspiring interviews I‘ve ever seen
I came across this interview while searching for an interview for my class. This is a wonderful interview with very simple but meaningful questions. I love the vision tht designer Oki Sato has on all his creations.. Really love the idea of the play ball and children's book.
I want to thank Oki Sato and British GQ to make this Interview possible and share your experience with us. This is just so worth listening and watching. Its just rich of information every second
Appreciate Oki Sato's humility. Especially impressive with such remarkable work.
Wow the cinematic quality of this GQ video is top ace! 😍💯
"I am like mother"
I unironically liked this.
I like how well these two conduct themselves through this interview. Their character slips out every now and then and i think it makes its all much better.
OMG, everything in this video is so soothing and calming. What a talent Sato!
My favorite line is when Oki Sato said "Fun is in function"
this interview is beautiful. loved listening
I'm currently stuck with my design uni project, and the last sentence helped me so much, what an incredible man.
Everything in this video is incredible and beautiful, from the designer and his designs to the interviewer and the Japanese guy in white!
The man's nature is very different,very calm and confident
This video changed my life. After watching Oki Sato and listening to what he has to say, a few days later....after the seed germinated....I abruptly signed up for a .......WELDING class, of all things. The trajectory of my next 50 years started because of this video. Thank you . Domo arigato very much.
Hey, do update us on the progress of your welding journey?
@@voxnocturne thank you so much for the comment and the question. Here's a link to the video I made, totally acknowledging Oki Sato and of course THIS video by British GQ. Here goes. Enjoy. th-cam.com/video/AgtgkVncdas/w-d-xo.html
Such a pleasant video. Thank you
I love his design and his philosophy. You feel his passion through his work.
I need Mr. Sato as my professor. Oh my goodness, his way of thinking and his way of perceiving life is just awesome.
his assertiveness make him even more brilliant. I love how fun, confident and visionary this man is.
Inspirational indeed
wtf i am so in awe, the video itself and the content all of it was so interesting! thank you, british gq
Great and amazing the way of the story with the music goes.
Great work.
I like artistic thoughtful videos like this. It's like a documentary. The videography is amazing
Inspiring thoughts. "Choose your first idea", it meant a lot actually.
breath of fresh air. loved many things he said. ring true for me. thank you for the interview!
Never seen an ad like that before. I love the creativity.
"Choose the first idea!!" Thank you!!
As a design student I always thought for that to the best way forward even though they always push us not to stay on one idea and keep brainstorming. I tend to go back to my first one as it's always my strongest one. I remember Tommy Hilfiger say the same thing but I never took it seriously because of how we are trained at school
what a clean and smooth interview!
Just like Braun's new Intelligence Shaver system available now! CLEAN AND SMOOTH LIKE HIS FACE.
love to see more interviews like this
As an architecture student, I am inspired A LOT. A great artist🌟
"Technology is about making pleasant mistakes" I love this idea 💡
yeah exactly, Perfect, that has always been my principle, "Choose the First Idea" .
Very influential designer! Mind blowing work!
His philosophy can define industrial designers for the better understanding of the world and how to be a better designer for yourself!
Very insightful. You always learn so much from how creative people think
I love this guy!
The word FUN is inside of Function... hm
well in English it is..
Also, "unction," yes yes yes, hmm, very captivating. How does anointing people with oils find itself in your desIGNPROCESSZZZ?!!? this video, man.
The word FUN is inside of Funeral also...hmmmmmmmmmmmm
Simplicity + Beauty + Fun + Imperfection + the first idea ! The interview is short but it does really cover alot!
Choosing the first idea is so unbelievably helpful
Guy literally shaved then shows up at the interview with a beard. That's some miracle growth hair.
This is Absolute Brilliance!!!!
When you are lost in a project, choose the first step. That is the best idea. Loved this interview.
At 3:42 right there a subtle yet thoughtful is one of the beautiful takeaways. Could relate with the book Flow by Mr. Mihaly.
i love this dude
Jeeeze why’s there so many negative comments about the interviewer. You speak of him like he structured the whole video and chose every shot. No need to put others down when they’re just trying to do their job.
Thank you so much!!! I really loved this
Loved it, the way he work, the way he start design is Incredible
his english is amazing
The interviewer looks like a french hipster parody character in a movie and whats's with that intro
Great video i really enjoyed the ideas and to watch some examples and I would have loved it to go even deeper into an example of a design process- but inspiring and uplifting to listen to
im an architecture student and ive watched this video over and over. i cant explain what it does to me but i always feel alot better after watching it
Wow
this comment is weird
@@raghedal-tahan616 this comment is weird.
Japanese always find a way to convince you into doing great things
GQ please do more with this host we are really missing quality content on youtube !
I really like the style of Oki Sato's clothes.. so simple, so comfy
Intro: Talking about a Japanese philosopher
*Zooms in on himself shaving and staring at the camera*
"Eliminate anything that is unnecessary." - wears a tie
This is a new level of thinking and new level of future designing i saw it late but it is awesome
Beautifully shot!
Anyone have a clue what the song in the background is?
Oki sato, thank u for being born
I love the simplicity and beauty of his design.
brilliant video! beautifuly shot!
"Eliminate anything unnecessary" as he ties his tie, tucks his pocket square, and buttons his second row of buttons.
um can I please work for him?! like this is exactly my type of design
OMG! The cabbage chair is so simple yet amazing and that I salute you Ar. Oki Sato
incredible insight of his creative mind