Your thoughts on us being more than just randomness and why AI can’t capture the same spirit made me appreciate this channel so much more than I already did. Thank you for that Jordan
9:00 - I have completely materialistic/naturalistic/atheistic worldview, and I still think AI is only a tool and cannot replace creativity because AI lacks sentience, which as of now only animals possess sentience; it is the fundamental and necessary characteristic to subjectively experience the world at all. And unlike humans, it definitely lacks self-awareness, psychological understanding of arts and aesthetics, historical and social context of arts and music, all the emotions and relationships listening to music creates, influencing your worldview, making you express your emotions by playing instruments, experimenting with recording and mixing, dancing and moving around, going to concerts or being a part of subculture. AI can blindly replicate human taste by following an algorithm and database created by humans, it can't experience music itself and it can't create anything new except for randomizing bunch of variables and then having those results curated by human again. AI is a tool that could be used to hasten the tedious and exhausting processes so people can focus on real creativity, but it can also be misused to have it generate lots of generic music which mass marketing and corporations can force feed to general public. Just wanted to say how you don't have to be religious/spiritual to have an argument for human created music, just by valuing sentience you can see value in human music. AI is just a tool that has a long way to go, but for now I'll try experimenting with procedural generation.
Wow, Jordan, for such a smart guy, you really don't understand how non believers think and operate. It's great that you have your beliefs, and I support that, but you should try getting your understanding of non believers from actual non believers and not other Christians or religious people.
What makes music great is the connection between the artists soul/vision and other people. You can’t feel AI, it’s is just cold like the machine it is. And even though it can trick your conscious brain, your subconscious will know there is something wrong or missing.
You mean the writer and producer because a lot (NOT ALL) Artist don't do everything themselves. In fact they are a lot more manufactured and fake than you may believe. Which kinda means certain artists COULD POTENTIALLY get away with using AI as a writer if the ai is powerful & trained enough
@@CraigScottFrost still made with human feel. Even while mastering, a good engineer would ride the levels manually throughout the song. AI could replicate this too, but a more human ride will always sound better. Same thing with instruments. Thing is, AI could possibly replicate this in the future, so who knows.
The kicker is that AI is based on past deep machine learning which means that an AI will be able to assess the “best mixes” based on genres and chart ratings of past songs. Which means that mixes that are great may never be in the data sample. Once the AI is able to try new mixing techniques to provide a different listening experience, we as humans will be done! LOL!! Great Video!!!
We think about things in starkly different terms, yet arrived at the same conclusion. Music is one of the few things that can do that. Thanks for this video, Jordan.
Jordan gets based around 9:00. Amazing video Jordan! We also need to remember that an audience loves live music and interactions with real living people they can be a fan of. There will always be superstars to fill venues and sell tickets.
It seems to me that the mixing choices AI makes will inevitably be formulaic. It'll be based on the most common moves in the most popular songs of the given genre. That might result in a perfectly acceptable mix, maybe even a good one, but it's still going to take a human to make a unique one. I think a more realistic scenario is "hybrid" mixing. It'll be a human mixing using some AI plugins. This already happens to an extent. Plugins by Oeksound, Soundtheory, and Sonible respond "intelligently" and in real time to source material. They can be quite handy. But it's still going to take a human to decide to put spring reverb on the bass guitar or bandpass and distort the kick drum in the second verse... or whatever other unconventional choice you want to come up with.
Exactly, AI is just a tool that I'll definitely use to outsource exhausting work but music is still about taste and AI doesn't have taste. Since it's only based on existing database it cannot create anything new, and what if I don't want to sound like anything before? At best it can try to mix different algorithms and randomize variables in order to create something new but since it lacks taste it needs human to curate what it created.
Well , depends what you think about mixing and mastering. It is not art. Making music is art. Mixing and mastering are just technical thing. Do you think average listener will tell the difference when they hear song on the radio, was it mixed and mastered by human or algorithm ? Would they say " oh, this sound soulless , it must have been done by the AI. "? P.s. And by the way, 99 % people do not notice that spring reverb, that is because they listen to the SONG , emotion , lyric , message , not some technical things. Some tracks recorded in a basement have more " balls" than the ones made in million $ studios.
@@isvvujisic9959 What exactly do you think all you favorite songs would sound like having not been mixed or mastered, recorded as demos with one mic and only basic chords? And no reverb, delay, or compression? Just as artful? What they would sound like as unprocessed close mics? Clearly you've never actually heard a truly unmixed demo. Usually the emotional impact is nowhere near where the final version will end up. It's completely impossible to separate the sonics of music from the "making music" aspect. The sonic qualities are a major part of the art, and although the average listener doesn't realize it, all it takes is showing a non musician friend an unmixed track vs a well mixed one to know just how important all that stuff is. Something that was recorded in a basement was mixed in a way too, regardless of how "professional", and by the way a spring reverb is a super cheap, lo-fi technology found in most guitar amps. If you like Amy Winehouse, this is a piece of equipment whose use has a MAJOR artistic imprint on her work. If you distill it purely down to what matters, there is really very little that's even technical about mixing, at its core it is purely an artistic process based on enhancing the emotion of a song. If the engineers you've worked with have left you with a different impression then they are drastically missing the mark and focusing too much on the technical because they don't understand it deeply enough to transcend it
Good video, helped calm my nerves a bit about AI. Respectfully, on a different note, one can believe we're just a "random accident" (and everything you said along with that) and still believe that we're creators and relational. These are not mutually exclusive ideas in any way, and the latter is simply not dependent on a belief in a creator or higher power. In my experience, the non-believers I know are some of the most collaborative and humanistic people I've met, precisely because they believe not only that all we have are each other, but that we make our own meaning. I’m not trying to start anything, I’m only suggesting that you may have some misconceptions about people who don’t believe the way you do.
Yeah, I'm of completely naturalistic non-spiritual thought but I still value music more than anything else in my life because it's aesthetically pleasing, expresses my thoughts and emotions, it makes me think and is just enjoyable overall. Emotions comes from just having sentience, and any subjective meaning about life comes from having self-awareness, no need for anything divine for me. It all might be purely physical/biological at the core but it's still very important to me on psychological level.
AI based mixing and art in general is inevitable irrespective of anyone's belief system. AI doesn't just learn patterns, and keep repeating it. It can adapt to context. Like when you make an AI which can understand handwriting, it is only fed maybe a few hundred thousand examples of letters, but it can still understand letters outside of its training dataset. And then there are AI learning models which can improve over time as people use them and give feedback. Even if we believe that the "human touch" is needed in art, which definitely helps an artist tell their own story and help the audience connect with their art better, we have seen technology introduce a shift in taste and overall culture multiple times in the last 50 years. For example, when the first synthesizers were introduced in the 1960s, many people thought that they would never be able to replace the sound and emotion of a real orchestra. However, synthesizers quickly became popular, and they have had a profound impact on music ever since. Of course they still cannot replace the real orchestra, but does it even matter now? Does it? The same thing could happen with AI mixing. At first, people may be resistant to the idea of AI-generated music. However, as AI mixing technology improves, it is likely that people will become more accepting of it. And, just as with synthesizers, AI mixing could have a profound impact on music. Maybe we won’t even need mixing, AI tools like AIVA and Google Music LM are already making good music out of the box - google-research.github.io/seanet/musiclm/examples/ To be honest, we don't even have a good reference to comment on this rationally. This is a novel technology and we don't even know how exactly a neural network functions for a particular problem let alone what will be its state 2 or 5 years down the line. In 2017 no one even believed that AI can make images, or write an article. Now we have GANs everywhere. The reality is just that, we do not have any idea where this technology is going and what will be its future.
Great points. I think it will be quite possible to incorporate creativity and novelty with AI. And fool the vast majority of people, including musicians, for better or for worse. Disclaimer - As an atheist,, I'm ok with the robot apocalypse. As long as polar bears come out OK. They deserve some respite from all this warming business Keep mixin, peepz
Yes the progress of technology goes fast, as Ray Kurzweil has explained it's exponential, meaning accelerating (like 1,000 years of past progress happening in 10 year). So just within a few years from now AI could actually become a pretty good mixing engineer. But I think it will be more like a tool where the human mixing engineer chooses the style of mixing and the AI does the heavy lifting.
As a tech bro who's had one foot in the land of AI for about 10 years, and who creates music as a hobby, I think you totally nailed it. I think your assessments of where we're at, and your predictions of where we'll go are pretty spot on.
It’s such an interesting tension we experience as people who create and perform technical tasks simultaneously. On the one hand, you have go-to practices that tend to serve a practical function, and on the other hand, you have a completely instinctual and taste-driven, creative impulse. Balancing those two things in a harmonious way is challenging. I feel like you are one of the few channels that succeeds at that balance.
AI is shaping the future of all aspects of life, including our thoughts, actions, and interactions. Adapting to this reality is essential, as AI is here to stay and will continue to play an increasingly significant role.
First off, THANKS for this Jordan, especially for that “mix” demo haha. I got an email awhile ago in this tip that was VERY interesting. This dude was doing 1 email a day for his list, every day a new music tip. And one day, instead of writing the email himself, he decided to have AI do it for him haha. And he straight up asked the AI how as artists, we can avoid being replaced by it. And of course, it spit out a beautiful answer on exactly how to defeat it hahaha. There are a few things that AI cannot do that makes good art, like, for example, storytelling. An AI could technically generate a storyline, but a good storyline is only good, because if it’s relevancy at that place in time. it’s based off the some of our life experiences, and is vastly different for everyone. AI is really good at recognizing patterns and going through a lot of data fast but there’s certain things that are just not possible to see in the data and personal experiences are one of those. Fortunately everything we do is tied into personal experience. which is another thing that the AI brought up that it cannot replicate. people don’t buy art because it is sterile and perfect. They buy it because it relates to them. And an AI will never ever be able to compete with your personal story of what you’ve been through in life. It could tie a bunch of random details but to make it realistically hit home, it needs to be a relatable experience and people can tell by your words or musical actions, that you’ve really been through it. AI can’t write a compelling story, and it can’t replicate your personal stories and experience. And honestly, that experience is what makes people successful just in general. Nobody gain success by doing what everyone else is doing the gain success by doing something new in original. So I really doubt there’s going to be any AI bands that really make a mark in the future, Unless the downfall of music from everyone thinking that pop music is real music keeps going the way it is. So maybe the people who don’t really care about music and just listen to whatever plays on the radio and background noise may be satisfied, but anyone who is into music in a deeper manner certainly will not. Anyone who has tried to program drums knows damn well that perfection is not the answer haha. And usually what makes an original sounding mix is that one crazy “wrong” move you make. As is said on this channel all the time, “break the rules and mix fearlessly.” I don’t think we have anything to worry about. AI can create sterile BS but what REALLY sells, is the story behind it. I think people will stick with real music simply just because there was a real effort put into it. Honestly anyone who’s really worried about AI, probably doesn’t have that personal of a style. So work on that ya’ll, and we’ll bring home a landslide victory. LANDR is a great example. It’ll get you in the ballpark of “radio sound” but is that what you really want? To sound like everyone else? The way I see it, this is all just a huge invitation to get good at beautifully breaking rules, which we all love anyways haha.
Personally i think that one of the most interesting AI audio technologies that is already a reality today is the De-mix tech, to be able separate the instruments from even a mono recording or even a bootleg recording and mix them again making it stereo etc. I think it would be great to be able to take a live bootleg recording that perhaps is of a pretty good sound quality over all but some instruments are low and the panning is off and there is to much natural room reverb etc and be able to make it into a really good sounding live recording, i guess that could be possible already.
I really dug this. You make a very prescient and great point about the spiritual aspect versus the machine-generated lifeless AI aspect. I create music based around raising ones consciousness and exploring the nature of reality, and I really think this AI phase humanity is going through is way overrated and frankly, quite dangerous as people really need to get focused upon what we are really here for....to discover the best version of ourselves and enhance the ride you get to play in this amazing game called life. Earth=Heart and all that. Within true creativity is where the real alchemical gold is manifested. :) All the best on your journey and once again...thanks for saying that as it is very much needed now.
Great video, disagree a bit with the premise for the 'Deep Thoughts' section as the argument felt quite shallow to me, especially given my life experiences and beliefs, but a thought provoking video nonetheless. Keep it up!
Great Mixing is an Artform. Sadly many don't see it that way and think that it is just technical formulas, in which case they will use things that make wild claims based on the rules that make them comfy. That leaves the few who really see all their process as Art that is made by humans (or true sentience which is completely not on the radar). In which case being a Mix Engineer with a style is about enhancing the Scene & Story of the Song is the only way to be. And the only way it should be after all. These sites are "Weak AI", in other words Heuristics which is Fuzzy Logic that says that based on a "training set" the input will be normalized around that. In which case, I could give ABBA as the training set, input Cannibal Corpse and get um, er Celine Dion? But it doesn't happen that way as - see above - you need the creativity of a true sentience telling a Story or the result is totally without meaning to anyone. :-)
I think this will only create a bigger divide between genres. Pop and hip hop, and the various subgenres, will likely (and already have) embrace this tech where rock, jazz and metal will likely gatekeep to keep this stuff away. In rap/ hip hop, I've listened to interviews where the artists treat the instrumental backing track as an inconvenience and usually just pay others to do that. Electronic instrumentsl music is likely the most at risk of total replacement, ofcourse, but I can picture pop country using AI to write music (but not play it). I originally thought obscure and heavily gatekept genres like black metal would oppose this but given the super abundance of one-man ambient black metal acts online with programmed drums and Loki Bass, I can easily see them giving in. Stock music is just fast food and it's probably better to automate your Big Mac construction at this point in time...
Dude! Thanks for being willing to voice your faith in being created. I love the phrase "creatio creationes" which is Latin for creators from creation. In other terms, sub creators. We only create because He creates. I've always had a ton of respect for you, but it just multiplied by a ton!
Wow... What amazing insights. I thoroughly believed I was going to watch a somewhat tedious video about how the music industry is going stale and boring, and that like it or not, AI is going to dominate more and more in what we hear (especially in much of 'popular' music). Thank you for not only your opinions, but also your beliefs. I share them! -PK
Excellent video Jordan! I think your prediction is 100% correct. This kind of panic always happens with new technological advances, but humanity will most likely be better for it in the long run. Not even saying that it won't cause some pain along the way, but humans are great at adapting. So the ones most adaptable will thrive!
Yes please. By all means, please let AI handle mind-numbing drum and vocal edits 🙏🏽 I would happily pay for and outsource this part of the job so I can focus more on actually mixing and other creative aspects of production and post-production 👍🏽 And agreed that it’s more likely that AI is more likely to replace the lowest skilled work and otherwise assist humans in mixing than replace…at least for the time being 😅 Thanks for making a video on a topic that a lot of us are thinking about.
Excellent video and points Jordan. Been saying this for months, it's our humanity within our music/art which will always surpass synthetic systems, ultimately, although, I do think Spotify et al will ditch their human creators and use their AI systems (either recently bought over or being developed using songs it has in it's servers - bands/artists songs). The cheaper option will see that happen. Why pay a human when you can develop your own tech to do what they do. (I do think this will backfire on them). Also, Publishers and Sync Libraries may also adopt AI options, again, cheaper business models. But at the end of the day, AI can't cry, thus it cannot create art/music of emotional value, it;d be a falsehood and people will eventually react to that. Humans need human experiences to reflect upon. AI can't cry ;-)
I think it'll happen a whole lot sooner than generally thought... the problem is ai in general for any application has financial support out the ass. It has financial expectations and the push for intentions. I'm anti ai 100% but what I think doesn't matter . I would like to think your right but I fear your underestimating the amount of money and support invested into it... For the record I'm a big fan and love your channel man. I truly appreciate your content.
I agree. I think AI for mixing will be like AutoFix tools are used today for photo correction in inexpensive photo software. It’s not like manually correcting in Photoshop.
Really great perspective on this. Glad I found your channel, congrats on all your success! I played a few shows with RWR back in 05/06 and have been a fan of your work since. Respect!
Thank you so much for this excellent video Jordan!! I personally think that what make us human really comes down to emotions and the spiritual side of things....and no machine or AI will ever be able to replace that!
I need an AI assistant!! Drum editing, vocal tuning and session prep would be amazing! Great video man, thanks for articulating a lot of things I've been thinking about AI recently. I really like your description of humanity being a random accident, that's pretty much exactly what I think, while this is the opposite of your views I believe it is for this exact reason that AI can't 100% learn what a pro mixer would do in the last 20% of the mix. Side note... Have you heard Metalverse? It's hard to tell from their website if their AI did the final mix or just created the music but it sounds great!
Great video and yes it does rough balance your mix. There’s a tool call “fast balancer” by Focusrite. But yeah still crazy I just want to work with AI so it can do my boring work for me. And I can focus on the big picture so I think that would be dope. Amazing video a lots to think about
Think of a song like "Let it be". It's a product of McCartney's knowledge and experience of music *and* life experiences at that moment in time, then that interacting with John, George's, and Ringo's music and life experiences, and then that interacting with the listener's music and life experiences, etc. If you need all that represented and input to AI to get it automatically generate "Let It Be" that's quite a challenge, to put it mildly! Maybe that's why creativity seems to be much more that simply variations on existing music.
I think, apart from your suggestion that we are not simply chemical reactions (you probably haven't explored emergent properties as a theory) I wholeheartedly agree with you.
Music is about human experience. AIs that live "human-like" lives might be able to someday create similarly "human-like" music; but the best music--the music every human wants to hear--will always (in my belief) be something that connects people with common experiences. We hear/feel the love/pain/anger/joy in the music of other humans, and that's the essence of what we all want out of it. Inasmuch as AI can get close to living a human life, it will be able to make the kind of music that connects with humans. If it can't, then it won't. And if it does--all it will have done is create music that is on par with music made by humans.
Just wait few years - we WILL hear the AI sooner or later - but yes: the spiritual human nuance WILL be that driving force in any given mix of audio tracks / performance that touches us mere mortal humans all the way into end of times, if so one can express it \,,/
I really like TAIP for certain buses, whack it on drums after you do your regular EQing, it seems pretty good to me as newbie, I think that's as far as we need AI to go, just to be helpful, not make us lazy or dependant
Totally agree with you there!! But the only scenerio the A.I. would stay really popular in the future would be when they become free open source to use and be as good as the realdeal. This would attract new artists and low to no budget artists to use them and sound great!! But humans , I think ,will become really skilled in mixing, so much so that A.i would need some catching up to do again!!😏😏
The point to me is that I mix and play music because I love it. Nothing will replace this and I don't care of AI can create music that sells...I do care about expressing myself through music.
@@19Stride Obviusly not. Otherwise I would be worried or working on my skills to be the best that I can to win over the machines but, let's face It, there will come a time when humans won't be needed anymore. The pleasure of human creation will probably remain, not so sure about the jobs we are used to do.
@@19Stride I don't think new jobs will arise. One of the reasons for the loss of job opportunities is the substitution of human work with machine work. Men make mistakes and machines don't, men need sleep, machine don't. The main reason for this substitution is that humanity is trying to overcome the fatigue and imperfection of his work letting machines do things instead of doing things by themselves. Men will become in a few decades machine-like producers and consumers and then simply obsolete and not required. As people gains more and technical (not artistical or emotional) skills becomes less creative because they don't have to invent their own weel everytime. I do not see this all Ai and chat bot things going very well for us humans untill the main goal in everything is not creativity but productivity. Sometimes truth is stranger than fiction.
What frustrates me about the AI debate is the lack of awareness that so many of the "problems" that AI replacement poses are actually problems of an intimate society. Let's say, for example, that AI one day not only replaces many workers, but instead replaces all workers. In an inhumane society, the workers will be left to starve, unable to sell their labor for the financial necessities of survival. Meanwhile the owners of the AI will be richer than ever, yet locked into a dire struggle to keep their AI relevant to avoid predation by their cohort. By contrast, AI in a humane society simply frees people to do whatever they want, as the conditions of their survival are no longer tied to the labor value they provide. With essentially unlimited skilled labor from AI, just about everyone's needs can be met. For most of us, we live in an unkind capitalist society, where we sell our labor for money. That money pays for necessities like food and shelter. People with no job and no savings are left to rot on the streets, relying not on their own abilities but the sympathy of others to survive. If we continue with this economic system and our policies of austerity, then the rise of AI will devastate our society.
AI could do a lot for mixing engineers. AI tools that can automatically solve masking issues, assist with translation, which could really help with artists getting started. Still essential to know what it's doing and why it makes the choices it does
@@akazicprod that can be true, however I did an analysis in a group of amateur engineers that received one mix a month. 63% of critiques over the course of 6 months were that mixes were muddy and lacked clarity. Masking can be good, but more often than not it's a barrier to better productions
How can you say there's nothing to vocal tuning? There's always a target, but knowing when to let vocals as they are and when to tune by ear (ignoring the grid) to follow a glissando etc is what differentiates great tuning from bad. I don't think the point in which creatives are out of a job is as close as you think.
Only if the engineers don't have something "extra" to offer. For the masses, yeah, to them it will be close enough. With the amount of art available these days its more about having that hook the listeners want, then the fine details of processing. Recording abilities, especially mobile, will have more opportunities for work going forward. I will tell you tho, I heard a live band recorded in their practice room through an I Phone, strategically placed, and that tune had the hook. In fact it had enough of "it" that I would buy it. Wasn't anything radio ready, and maybe me being an artist for years allows me to see through the lack of polish, who knows.
Your predictions may be challenged usually within the next 5 to 6 months to 5 years of their initial announcement. History has shown us that what may seem impossible at first often becomes a reality in the future. There have been numerous examples of things that were once considered impossible but have since become a part of our everyday lives. While something may not be possible now, it may become so in the near future. BUT I could be wrong. Only one way to find out. 😉
07:13 - aren't we as who are also completely based on older musicians that we heard from? If so, we are doing the exact same thing AI is doing with us. What is originality but an amalgamation of other original things that we have witnessed? That's us learning, That's machine learning. It's practically doing the same thing that we do. But I agree, AI is not what's going to blow up a new ideal of music. It would be a human... But the human got the idea from experimenting with multiple concepts into one. And now there's the possibility the AI could inspire a famous musician to do just that, easier. Also, if this machine learning program eventually hits the internet they can then read what is working and what is not. But AI will never go on the internet... Oh wait! literally just a moment ago. Microsoft just took chatGPT-4 and connected it to its Bing browser. I guess I was wrong and slowly being integrated with the internet. Soon we'll see what it can do.
I don’t want to live in a world where robots mix music or drive cars. You want a self driving car? Ride the BUS! I enjoy mixing music myself for therapeutic reasons. I get what you’re saying though. Helpful AI tools , cool. Great video!
AI has already the power to do what a graphic designer does. In AI, audio is not as popular as in images. But soon (maybe 10 years) it will have the power to do what a mixing engineer does.
to all those who say " it will be difficult for AI to create a music" , graphic designers might have told the same till the launch of 'midjourney' and now its capable of something which werent even in predictions and it can easily outperfrom any graphic designer in any aspect... let it be imagination, realism etc .. that too much much faster ... if AI can make a hyper realistic image from nothing other than just text, then why cant it make a music from scratch?
I really like your aproach on how Ai will follow trends? .. well Im not a computer wizard, but with all data available on trends (talking about centuries) shouldn ai or cuantic computers discover the formula for it in a blink of an eye? Great review on ai and music, as an amateur, looking foward for helpers on repititive audios editing tasks
Very interesting take on that topic. If you can spare the time, read "Candy House" by Jennifer Egan. It's an interesting story about authenticity versus AI, but in another context (though the music industry is playing a role).
I don't mind AI doing this. If AI can stay as a tool, I'm all for it. I'm not for the artist voice manipulation (like taking drakes voice and making a song out of it). But for mixing? Hell yeah! Saves me time and let's me focus on what matters to me. The music, and lyrics
I really appreciate your vital framing of the larger context, and the metaphysical weight carried by what we are collectively witnessing . I think anyone who has one, understands that we are amidst the dark night of the human soul on a grand scale. As always with darkness I welcome the coming light, but I do not look forward to the final few hours that lay before it. I think that established and currently rising artists will survive, those most prolific and recursively self-cannibalizing over the next few years will rise even higher and profit greatly from being on the long end of the lever. I hope everyone else enjoys their ham sandwich, because you only get one. Along the way, defenders of industry will actively shield the technology from its detractors, laughing away and belittling their accusers of luddism or conspiracy theorems. Dont worry about it folks! Meanwhile the band will play on, so to speak, at an alarming tempo. The unassuming many will be gaslit into roles like personality prostitutes -- AI Assistants -- becoming the surrogate human soul which AI will forever lack without our willing suffrage. Lacking other opportunity countless many will fall into to these curation roles, entirely ignorant to the ramifications of their choices. Music that doesn't have soul in the first place will be the first to go, since there's no soul outside the genres own idioms to replicate. The pivot from tool-serves-man to man-serves-tool begins. By the time everyone recognizes that the rising tide was a tsunami, many will already be breathing water. The changeover will be stark and pretty rapid. Truly creative artistry will continue, and I believe that live performance will benefit, and eventually return to its once former glory like flowers in springtime; Perhaps even reach new heights? For most though, its going to be a very unpredictable and mixed-bag of outcomes at the extremities, with a massive barren expanse where a middle once existed.
Great vid. LANDR in most cases still isn’t as good as a pro mastering engineer though and certainly can’t create competitive loudness without squashing the mix. That’s why it hasn’t seen widespread industry adoption. True generative AI is on an exponential curve and once someone tunes it for mixing, it could produce professionally competitive results within a relatively short timescale.
I don't think the main problem with AI will be to replace musicians, sound engineers and other musical staff. In the coming time, it will be more of a supporting function, like in painting when you need a sketch for your idea and you take it as the basis for your painting.
The real danger is people losing jobs in corpse settings, doing work in commercials, movies, etc. There will be financial repercussions. Even now, musicians in chirps, commercial music will be cut as companies rely more on AI to speed the process, the same way they are doing with writers in publishing.
Well Motional and Waymo have been on the road since 2018. I also think people back in the 60's & 70's would have never thought that music would be created in a digital box. Unfortunately the world is headed towards an emotionless society. I hope I'm gone before that comes of age. I look forward to life 2.0 or the next location with our creator. As for now I will keep creating, mixing, and making music because it's what I love to do.
An interesting thing AI can be used for is analog modeling. I havent personally tried it but IK multimedia has a new AI guitar amp modeller that looks interesting
Yeah, top 10 Spotify style songs and stock music will probably be the first to get flooded by AI generated music which could actually be a blessing. Those songs are already so formulaic and mass produced so replacing them with AI might make unique and artistic with actual community more valuable.
I think that the rate of change from AI will surprise everyone. I'm a psychologist and therefore my work is inherently creative and relational. I expect to be out of a job within 10 years.
![Chills [FLP demonstration]](http://i.ytimg.com/vi/o6--I4mFtCc/mqdefault.jpg)
Your thoughts on us being more than just randomness and why AI can’t capture the same spirit made me appreciate this channel so much more than I already did. Thank you for that Jordan
9:00 - I have completely materialistic/naturalistic/atheistic worldview, and I still think AI is only a tool and cannot replace creativity because AI lacks sentience, which as of now only animals possess sentience; it is the fundamental and necessary characteristic to subjectively experience the world at all. And unlike humans, it definitely lacks self-awareness, psychological understanding of arts and aesthetics, historical and social context of arts and music, all the emotions and relationships listening to music creates, influencing your worldview, making you express your emotions by playing instruments, experimenting with recording and mixing, dancing and moving around, going to concerts or being a part of subculture.
AI can blindly replicate human taste by following an algorithm and database created by humans, it can't experience music itself and it can't create anything new except for randomizing bunch of variables and then having those results curated by human again. AI is a tool that could be used to hasten the tedious and exhausting processes so people can focus on real creativity, but it can also be misused to have it generate lots of generic music which mass marketing and corporations can force feed to general public.
Just wanted to say how you don't have to be religious/spiritual to have an argument for human created music, just by valuing sentience you can see value in human music. AI is just a tool that has a long way to go, but for now I'll try experimenting with procedural generation.
Wow, Jordan, for such a smart guy, you really don't understand how non believers think and operate. It's great that you have your beliefs, and I support that, but you should try getting your understanding of non believers from actual non believers and not other Christians or religious people.
What makes music great is the connection between the artists soul/vision and other people. You can’t feel AI, it’s is just cold like the machine it is. And even though it can trick your conscious brain, your subconscious will know there is something wrong or missing.
Totally agreed!
Come on. Most of new mixes sound totally robotic xD
You mean the writer and producer because a lot (NOT ALL) Artist don't do everything themselves. In fact they are a lot more manufactured and fake than you may believe. Which kinda means certain artists COULD POTENTIALLY get away with using AI as a writer if the ai is powerful & trained enough
@@CraigScottFrost still made with human feel. Even while mastering, a good engineer would ride the levels manually throughout the song. AI could replicate this too, but a more human ride will always sound better.
Same thing with instruments.
Thing is, AI could possibly replicate this in the future, so who knows.
naive take. AI will be indistinguishable from human art, it's just a matter of time.
Appreciate your boldness to verbalize the convictions of your faith man. Thanks for speaking truth!
Yes! That was 100 right there!
The kicker is that AI is based on past deep machine learning which means that an AI will be able to assess the “best mixes” based on genres and chart ratings of past songs. Which means that mixes that are great may never be in the data sample. Once the AI is able to try new mixing techniques to provide a different listening experience, we as humans will be done! LOL!! Great Video!!!
We think about things in starkly different terms, yet arrived at the same conclusion.
Music is one of the few things that can do that.
Thanks for this video, Jordan.
Anyone else want to see Jordan review the isotope AI mixing stuff and see how well it does at getting a rough mix and or a finish mix?
Jordan gets based around 9:00. Amazing video Jordan! We also need to remember that an audience loves live music and interactions with real living people they can be a fan of. There will always be superstars to fill venues and sell tickets.
It seems to me that the mixing choices AI makes will inevitably be formulaic. It'll be based on the most common moves in the most popular songs of the given genre. That might result in a perfectly acceptable mix, maybe even a good one, but it's still going to take a human to make a unique one.
I think a more realistic scenario is "hybrid" mixing. It'll be a human mixing using some AI plugins. This already happens to an extent. Plugins by Oeksound, Soundtheory, and Sonible respond "intelligently" and in real time to source material. They can be quite handy. But it's still going to take a human to decide to put spring reverb on the bass guitar or bandpass and distort the kick drum in the second verse... or whatever other unconventional choice you want to come up with.
Exactly, AI is just a tool that I'll definitely use to outsource exhausting work but music is still about taste and AI doesn't have taste. Since it's only based on existing database it cannot create anything new, and what if I don't want to sound like anything before? At best it can try to mix different algorithms and randomize variables in order to create something new but since it lacks taste it needs human to curate what it created.
For now yeah. But eventually it'll take over entirely. It 100% has the capacity to eventually replace most music jobs behind the scene.
Well , depends what you think about mixing and mastering. It is not art. Making music is art. Mixing and mastering are just technical thing. Do you think average listener will tell the difference when they hear song on the radio, was it mixed and mastered by human or algorithm ? Would they say " oh, this sound soulless , it must have been done by the AI. "? P.s. And by the way, 99 % people do not notice that spring reverb, that is because they listen to the SONG , emotion , lyric , message , not some technical things. Some tracks recorded in a basement have more " balls" than the ones made in million $ studios.
@@isvvujisic9959 What exactly do you think all you favorite songs would sound like having not been mixed or mastered, recorded as demos with one mic and only basic chords? And no reverb, delay, or compression? Just as artful? What they would sound like as unprocessed close mics? Clearly you've never actually heard a truly unmixed demo. Usually the emotional impact is nowhere near where the final version will end up. It's completely impossible to separate the sonics of music from the "making music" aspect. The sonic qualities are a major part of the art, and although the average listener doesn't realize it, all it takes is showing a non musician friend an unmixed track vs a well mixed one to know just how important all that stuff is. Something that was recorded in a basement was mixed in a way too, regardless of how "professional", and by the way a spring reverb is a super cheap, lo-fi technology found in most guitar amps. If you like Amy Winehouse, this is a piece of equipment whose use has a MAJOR artistic imprint on her work. If you distill it purely down to what matters, there is really very little that's even technical about mixing, at its core it is purely an artistic process based on enhancing the emotion of a song. If the engineers you've worked with have left you with a different impression then they are drastically missing the mark and focusing too much on the technical because they don't understand it deeply enough to transcend it
The thing about us humans is that no matter how hard we try to be perfect we will never be and that's the beauty about it.
Good video, helped calm my nerves a bit about AI. Respectfully, on a different note, one can believe we're just a "random accident" (and everything you said along with that) and still believe that we're creators and relational. These are not mutually exclusive ideas in any way, and the latter is simply not dependent on a belief in a creator or higher power. In my experience, the non-believers I know are some of the most collaborative and humanistic people I've met, precisely because they believe not only that all we have are each other, but that we make our own meaning. I’m not trying to start anything, I’m only suggesting that you may have some misconceptions about people who don’t believe the way you do.
Yeah, I'm of completely naturalistic non-spiritual thought but I still value music more than anything else in my life because it's aesthetically pleasing, expresses my thoughts and emotions, it makes me think and is just enjoyable overall. Emotions comes from just having sentience, and any subjective meaning about life comes from having self-awareness, no need for anything divine for me. It all might be purely physical/biological at the core but it's still very important to me on psychological level.
@@davorbrijacak
The "spiritual" persons premise still holds if we.assume all emotion/art is biological In nature 🦊🎵🎸best, man
AI based mixing and art in general is inevitable irrespective of anyone's belief system. AI doesn't just learn patterns, and keep repeating it. It can adapt to context. Like when you make an AI which can understand handwriting, it is only fed maybe a few hundred thousand examples of letters, but it can still understand letters outside of its training dataset. And then there are AI learning models which can improve over time as people use them and give feedback.
Even if we believe that the "human touch" is needed in art, which definitely helps an artist tell their own story and help the audience connect with their art better, we have seen technology introduce a shift in taste and overall culture multiple times in the last 50 years. For example, when the first synthesizers were introduced in the 1960s, many people thought that they would never be able to replace the sound and emotion of a real orchestra. However, synthesizers quickly became popular, and they have had a profound impact on music ever since.
Of course they still cannot replace the real orchestra, but does it even matter now? Does it?
The same thing could happen with AI mixing. At first, people may be resistant to the idea of AI-generated music. However, as AI mixing technology improves, it is likely that people will become more accepting of it. And, just as with synthesizers, AI mixing could have a profound impact on music.
Maybe we won’t even need mixing, AI tools like AIVA and Google Music LM are already making good music out of the box - google-research.github.io/seanet/musiclm/examples/
To be honest, we don't even have a good reference to comment on this rationally. This is a novel technology and we don't even know how exactly a neural network functions for a particular problem let alone what will be its state 2 or 5 years down the line.
In 2017 no one even believed that AI can make images, or write an article. Now we have GANs everywhere. The reality is just that, we do not have any idea where this technology is going and what will be its future.
Great points. I think it will be quite possible to incorporate creativity and novelty with AI. And fool the vast majority of people, including musicians, for better or for worse.
Disclaimer - As an atheist,, I'm ok with the robot apocalypse. As long as polar bears come out OK. They deserve some respite from all this warming business
Keep mixin, peepz
Yes the progress of technology goes fast, as Ray Kurzweil has explained it's exponential, meaning accelerating (like 1,000 years of past progress happening in 10 year). So just within a few years from now AI could actually become a pretty good mixing engineer. But I think it will be more like a tool where the human mixing engineer chooses the style of mixing and the AI does the heavy lifting.
As a tech bro who's had one foot in the land of AI for about 10 years, and who creates music as a hobby, I think you totally nailed it. I think your assessments of where we're at, and your predictions of where we'll go are pretty spot on.
It’s such an interesting tension we experience as people who create and perform technical tasks simultaneously. On the one hand, you have go-to practices that tend to serve a practical function, and on the other hand, you have a completely instinctual and taste-driven, creative impulse. Balancing those two things in a harmonious way is challenging. I feel like you are one of the few channels that succeeds at that balance.
AI is shaping the future of all aspects of life, including our thoughts, actions, and interactions. Adapting to this reality is essential, as AI is here to stay and will continue to play an increasingly significant role.
First off, THANKS for this Jordan, especially for that “mix” demo haha. I got an email awhile ago in this tip that was VERY interesting. This dude was doing 1 email a day for his list, every day a new music tip. And one day, instead of writing the email himself, he decided to have AI do it for him haha. And he straight up asked the AI how as artists, we can avoid being replaced by it. And of course, it spit out a beautiful answer on exactly how to defeat it hahaha. There are a few things that AI cannot do that makes good art, like, for example, storytelling. An AI could technically generate a storyline, but a good storyline is only good, because if it’s relevancy at that place in time. it’s based off the some of our life experiences, and is vastly different for everyone. AI is really good at recognizing patterns and going through a lot of data fast but there’s certain things that are just not possible to see in the data and personal experiences are one of those. Fortunately everything we do is tied into personal experience. which is another thing that the AI brought up that it cannot replicate. people don’t buy art because it is sterile and perfect. They buy it because it relates to them. And an AI will never ever be able to compete with your personal story of what you’ve been through in life. It could tie a bunch of random details but to make it realistically hit home, it needs to be a relatable experience and people can tell by your words or musical actions, that you’ve really been through it. AI can’t write a compelling story, and it can’t replicate your personal stories and experience. And honestly, that experience is what makes people successful just in general. Nobody gain success by doing what everyone else is doing the gain success by doing something new in original. So I really doubt there’s going to be any AI bands that really make a mark in the future, Unless the downfall of music from everyone thinking that pop music is real music keeps going the way it is. So maybe the people who don’t really care about music and just listen to whatever plays on the radio and background noise may be satisfied, but anyone who is into music in a deeper manner certainly will not. Anyone who has tried to program drums knows damn well that perfection is not the answer haha. And usually what makes an original sounding mix is that one crazy “wrong” move you make. As is said on this channel all the time, “break the rules and mix fearlessly.” I don’t think we have anything to worry about. AI can create sterile BS but what REALLY sells, is the story behind it. I think people will stick with real music simply just because there was a real effort put into it. Honestly anyone who’s really worried about AI, probably doesn’t have that personal of a style. So work on that ya’ll, and we’ll bring home a landslide victory. LANDR is a great example. It’ll get you in the ballpark of “radio sound” but is that what you really want? To sound like everyone else? The way I see it, this is all just a huge invitation to get good at beautifully breaking rules, which we all love anyways haha.
Personally i think that one of the most interesting AI audio technologies that is already a reality today is the De-mix tech, to be able separate the instruments from even a mono recording or even a bootleg recording and mix them again making it stereo etc. I think it would be great to be able to take a live bootleg recording that perhaps is of a pretty good sound quality over all but some instruments are low and the panning is off and there is to much natural room reverb etc and be able to make it into a really good sounding live recording, i guess that could be possible already.
I really dug this. You make a very prescient and great point about the spiritual aspect versus the machine-generated lifeless AI aspect. I create music based around raising ones consciousness and exploring the nature of reality, and I really think this AI phase humanity is going through is way overrated and frankly, quite dangerous as people really need to get focused upon what we are really here for....to discover the best version of ourselves and enhance the ride you get to play in this amazing game called life. Earth=Heart and all that. Within true creativity is where the real alchemical gold is manifested. :) All the best on your journey and once again...thanks for saying that as it is very much needed now.
Hell yeah dude great comment, I love what you’re into, keep it up. We need more of this in the world. Cheers to the mothafuck!n mission 🎉
No need for spirituality in my case, it's about humans having subjective experience through sentience, which machines lack.
Great video, disagree a bit with the premise for the 'Deep Thoughts' section as the argument felt quite shallow to me, especially given my life experiences and beliefs, but a thought provoking video nonetheless. Keep it up!
Straight up the best Channel for audio Engineering on TH-cam. Thanks, Jordan :)
Great Mixing is an Artform. Sadly many don't see it that way and think that it is just technical formulas, in which case they will use things that make wild claims based on the rules that make them comfy. That leaves the few who really see all their process as Art that is made by humans (or true sentience which is completely not on the radar). In which case being a Mix Engineer with a style is about enhancing the Scene & Story of the Song is the only way to be. And the only way it should be after all.
These sites are "Weak AI", in other words Heuristics which is Fuzzy Logic that says that based on a "training set" the input will be normalized around that. In which case, I could give ABBA as the training set, input Cannibal Corpse and get um, er Celine Dion? But it doesn't happen that way as - see above - you need the creativity of a true sentience telling a Story or the result is totally without meaning to anyone.
:-)
I think this will only create a bigger divide between genres. Pop and hip hop, and the various subgenres, will likely (and already have) embrace this tech where rock, jazz and metal will likely gatekeep to keep this stuff away.
In rap/ hip hop, I've listened to interviews where the artists treat the instrumental backing track as an inconvenience and usually just pay others to do that. Electronic instrumentsl music is likely the most at risk of total replacement, ofcourse, but I can picture pop country using AI to write music (but not play it).
I originally thought obscure and heavily gatekept genres like black metal would oppose this but given the super abundance of one-man ambient black metal acts online with programmed drums and Loki Bass, I can easily see them giving in.
Stock music is just fast food and it's probably better to automate your Big Mac construction at this point in time...
Big ups for spreading your truth dude
Great take bro!! Keep pushing bruv!!🙏🏾🙏🏾
Dude! Thanks for being willing to voice your faith in being created. I love the phrase "creatio creationes" which is Latin for creators from creation. In other terms, sub creators. We only create because He creates. I've always had a ton of respect for you, but it just multiplied by a ton!
Wow... What amazing insights. I thoroughly believed I was going to watch a somewhat tedious video about how the music industry is going stale and boring, and that like it or not, AI is going to dominate more and more in what we hear (especially in much of 'popular' music). Thank you for not only your opinions, but also your beliefs. I share them! -PK
Good analysis. I like your thinking on AI. I was getting a little worried, but now I'm hopeful again :)
Excellent video Jordan! I think your prediction is 100% correct. This kind of panic always happens with new technological advances, but humanity will most likely be better for it in the long run. Not even saying that it won't cause some pain along the way, but humans are great at adapting. So the ones most adaptable will thrive!
Yes please. By all means, please let AI handle mind-numbing drum and vocal edits 🙏🏽 I would happily pay for and outsource this part of the job so I can focus more on actually mixing and other creative aspects of production and post-production 👍🏽
And agreed that it’s more likely that AI is more likely to replace the lowest skilled work and otherwise assist humans in mixing than replace…at least for the time being 😅
Thanks for making a video on a topic that a lot of us are thinking about.
I agree 100% about the spiritual dimension with regard to creativity. Great thoughts!
Excellent video and points Jordan. Been saying this for months, it's our humanity within our music/art which will always surpass synthetic systems, ultimately, although, I do think Spotify et al will ditch their human creators and use their AI systems (either recently bought over or being developed using songs it has in it's servers - bands/artists songs). The cheaper option will see that happen. Why pay a human when you can develop your own tech to do what they do. (I do think this will backfire on them). Also, Publishers and Sync Libraries may also adopt AI options, again, cheaper business models. But at the end of the day, AI can't cry, thus it cannot create art/music of emotional value, it;d be a falsehood and people will eventually react to that. Humans need human experiences to reflect upon. AI can't cry ;-)
One of the best videos on this channel. 🙌🏻
This is terrifying but I really appreciate you giving your honest opinion 💯
I’m going to sign up for your course!
I think it'll happen a whole lot sooner than generally thought... the problem is ai in general for any application has financial support out the ass. It has financial expectations and the push for intentions. I'm anti ai 100% but what I think doesn't matter . I would like to think your right but I fear your underestimating the amount of money and support invested into it...
For the record I'm a big fan and love your channel man. I truly appreciate your content.
8:50....that's exactly how i think....hope i'm wrong...but...who knows.....thank you for this video
I agree. I think AI for mixing will be like AutoFix tools are used today for photo correction in inexpensive photo software. It’s not like manually correcting in Photoshop.
Very awesome Word at the end!
Really great perspective on this. Glad I found your channel, congrats on all your success! I played a few shows with RWR back in 05/06 and have been a fan of your work since. Respect!
Thank you so much for this excellent video Jordan!! I personally think that what make us human really comes down to emotions and the spiritual side of things....and no machine or AI will ever be able to replace that!
Thank you! I needed to hear this.
I need an AI assistant!! Drum editing, vocal tuning and session prep would be amazing! Great video man, thanks for articulating a lot of things I've been thinking about AI recently.
I really like your description of humanity being a random accident, that's pretty much exactly what I think, while this is the opposite of your views I believe it is for this exact reason that AI can't 100% learn what a pro mixer would do in the last 20% of the mix.
Side note... Have you heard Metalverse? It's hard to tell from their website if their AI did the final mix or just created the music but it sounds great!
I like your channel even more now! Thanks man!
Love these coments about meaning, spirituality. Wowwww....did not expected that. Impressed 🙂👍
Thank you for your thoughts and great video
Powerful analysis. Thank you for this
As a producer I only wish AI could mix and edit for me so I can focus on the more creative aspects of making music
Great video!! This video will blow up 📈
Great video and yes it does rough balance your mix. There’s a tool call “fast balancer” by Focusrite. But yeah still crazy I just want to work with AI so it can do my boring work for me. And I can focus on the big picture so I think that would be dope. Amazing video a lots to think about
Think of a song like "Let it be". It's a product of McCartney's knowledge and experience of music *and* life experiences at that moment in time, then that interacting with John, George's, and Ringo's music and life experiences, and then that interacting with the listener's music and life experiences, etc. If you need all that represented and input to AI to get it automatically generate "Let It Be" that's quite a challenge, to put it mildly! Maybe that's why creativity seems to be much more that simply variations on existing music.
Great analysis. The end seems a little desperate, though.
Around 9:30.... the most hard core shit I've ever heard on this channel.
I think, apart from your suggestion that we are not simply chemical reactions (you probably haven't explored emergent properties as a theory) I wholeheartedly agree with you.
This soul/spiritual stuff and human uniqueness and superiority is imo just a well-being mindset.
Music is about human experience. AIs that live "human-like" lives might be able to someday create similarly "human-like" music; but the best music--the music every human wants to hear--will always (in my belief) be something that connects people with common experiences. We hear/feel the love/pain/anger/joy in the music of other humans, and that's the essence of what we all want out of it. Inasmuch as AI can get close to living a human life, it will be able to make the kind of music that connects with humans. If it can't, then it won't. And if it does--all it will have done is create music that is on par with music made by humans.
9:20 didn't expect to be taken to church lol
Just wait few years - we WILL hear the AI sooner or later - but yes: the spiritual human nuance WILL be that driving force in any given mix of audio tracks / performance that touches us mere mortal humans all the way into end of times, if so one can express it \,,/
I really like TAIP for certain buses, whack it on drums after you do your regular EQing, it seems pretty good to me as newbie, I think that's as far as we need AI to go, just to be helpful, not make us lazy or dependant
Totally agree with you there!! But the only scenerio the A.I. would stay really popular in the future would be when they become free open source to use and be as good as the realdeal. This would attract new artists and low to no budget artists to use them and sound great!! But humans , I think ,will become really skilled in mixing, so much so that A.i would need some catching up to do again!!😏😏
The point to me is that I mix and play music because I love it. Nothing will replace this and I don't care of AI can create music that sells...I do care about expressing myself through music.
Do you live off of that?
@@19Stride Obviusly not. Otherwise I would be worried or working on my skills to be the best that I can to win over the machines but, let's face It, there will come a time when humans won't be needed anymore. The pleasure of human creation will probably remain, not so sure about the jobs we are used to do.
@@francescomarrone8466 okay, now it’s obvious to me. :)
Well yeah, and new jobs will arise.
@@19Stride I don't think new jobs will arise. One of the reasons for the loss of job opportunities is the substitution of human work with machine work. Men make mistakes and machines don't, men need sleep, machine don't. The main reason for this substitution is that humanity is trying to overcome the fatigue and imperfection of his work letting machines do things instead of doing things by themselves. Men will become in a few decades machine-like producers and consumers and then simply obsolete and not required.
As people gains more and technical (not artistical or emotional) skills becomes less creative because they don't have to invent their own weel everytime.
I do not see this all Ai and chat bot things going very well for us humans untill the main goal in everything is not creativity but productivity.
Sometimes truth is stranger than fiction.
Thanks for this video
What frustrates me about the AI debate is the lack of awareness that so many of the "problems" that AI replacement poses are actually problems of an intimate society.
Let's say, for example, that AI one day not only replaces many workers, but instead replaces all workers. In an inhumane society, the workers will be left to starve, unable to sell their labor for the financial necessities of survival. Meanwhile the owners of the AI will be richer than ever, yet locked into a dire struggle to keep their AI relevant to avoid predation by their cohort.
By contrast, AI in a humane society simply frees people to do whatever they want, as the conditions of their survival are no longer tied to the labor value they provide. With essentially unlimited skilled labor from AI, just about everyone's needs can be met.
For most of us, we live in an unkind capitalist society, where we sell our labor for money. That money pays for necessities like food and shelter. People with no job and no savings are left to rot on the streets, relying not on their own abilities but the sympathy of others to survive. If we continue with this economic system and our policies of austerity, then the rise of AI will devastate our society.
I agree with you on all of this. Well said.
AI could do a lot for mixing engineers. AI tools that can automatically solve masking issues, assist with translation, which could really help with artists getting started. Still essential to know what it's doing and why it makes the choices it does
Not all masking is bad, most of the time you want some to blend the sounds.
@@akazicprod that can be true, however I did an analysis in a group of amateur engineers that received one mix a month. 63% of critiques over the course of 6 months were that mixes were muddy and lacked clarity. Masking can be good, but more often than not it's a barrier to better productions
thank you it was very inspiring and positive
Mastering engineers go on wild rampage… 1:42
How can you say there's nothing to vocal tuning? There's always a target, but knowing when to let vocals as they are and when to tune by ear (ignoring the grid) to follow a glissando etc is what differentiates great tuning from bad. I don't think the point in which creatives are out of a job is as close as you think.
Only if the engineers don't have something "extra" to offer. For the masses, yeah, to them it will be close enough. With the amount of art available these days its more about having that hook the listeners want, then the fine details of processing. Recording abilities, especially mobile, will have more opportunities for work going forward. I will tell you tho, I heard a live band recorded in their practice room through an I Phone, strategically placed, and that tune had the hook. In fact it had enough of "it" that I would buy it. Wasn't anything radio ready, and maybe me being an artist for years allows me to see through the lack of polish, who knows.
Your predictions may be challenged usually within the next 5 to 6 months to 5 years of their initial announcement. History has shown us that what may seem impossible at first often becomes a reality in the future. There have been numerous examples of things that were once considered impossible but have since become a part of our everyday lives. While something may not be possible now, it may become so in the near future.
BUT I could be wrong. Only one way to find out. 😉
07:13 - aren't we as who are also completely based on older musicians that we heard from? If so, we are doing the exact same thing AI is doing with us. What is originality but an amalgamation of other original things that we have witnessed? That's us learning, That's machine learning. It's practically doing the same thing that we do. But I agree, AI is not what's going to blow up a new ideal of music. It would be a human... But the human got the idea from experimenting with multiple concepts into one. And now there's the possibility the AI could inspire a famous musician to do just that, easier.
Also, if this machine learning program eventually hits the internet they can then read what is working and what is not. But AI will never go on the internet... Oh wait! literally just a moment ago. Microsoft just took chatGPT-4 and connected it to its Bing browser. I guess I was wrong and slowly being integrated with the internet. Soon we'll see what it can do.
Great video!
Moving forward no good producer will be SHARING there ideals or MIXING technique
you couldn´t be more right man, very well said
Well said man 👍🏻
I don’t want to live in a world where robots mix music or drive cars. You want a self driving car? Ride the BUS!
I enjoy mixing music myself for therapeutic reasons.
I get what you’re saying though. Helpful AI tools , cool.
Great video!
AI has already the power to do what a graphic designer does. In AI, audio is not as popular as in images. But soon (maybe 10 years) it will have the power to do what a mixing engineer does.
to all those who say " it will be difficult for AI to create a music" , graphic designers might have told the same till the launch of 'midjourney' and now its capable of something which werent even in predictions and it can easily outperfrom any graphic designer in any aspect... let it be imagination, realism etc .. that too much much faster ... if AI can make a hyper realistic image from nothing other than just text, then why cant it make a music from scratch?
Jordan, where did you get the bookshelves?
I really like your aproach on how Ai will follow trends? .. well Im not a computer wizard, but with all data available on trends (talking about centuries) shouldn ai or cuantic computers discover the formula for it in a blink of an eye?
Great review on ai and music, as an amateur, looking foward for helpers on repititive audios editing tasks
100% @ verdict brother, wise words
Very interesting take on that topic. If you can spare the time, read "Candy House" by Jennifer Egan. It's an interesting story about authenticity versus AI, but in another context (though the music industry is playing a role).
Another great video from the Jocko Willink of mixing!
Discipline equals freedom!
Love it thanks a lot, it’s gonna come down to how human you want your music like many other things, what do you think about sonible products?
AI CLA will just boost 8k.
he’s not afraid to do it.
@@MattGarwood777 no one's gonna die
I don't mind AI doing this. If AI can stay as a tool, I'm all for it. I'm not for the artist voice manipulation (like taking drakes voice and making a song out of it). But for mixing? Hell yeah! Saves me time and let's me focus on what matters to me. The music, and lyrics
Well said!
8:48 this is just an embarrassingly naive take. Explains your optimism in the rest of the video though.
I really appreciate your vital framing of the larger context, and the metaphysical weight carried by what we are collectively witnessing . I think anyone who has one, understands that we are amidst the dark night of the human soul on a grand scale. As always with darkness I welcome the coming light, but I do not look forward to the final few hours that lay before it.
I think that established and currently rising artists will survive, those most prolific and recursively self-cannibalizing over the next few years will rise even higher and profit greatly from being on the long end of the lever. I hope everyone else enjoys their ham sandwich, because you only get one.
Along the way, defenders of industry will actively shield the technology from its detractors, laughing away and belittling their accusers of luddism or conspiracy theorems. Dont worry about it folks! Meanwhile the band will play on, so to speak, at an alarming tempo.
The unassuming many will be gaslit into roles like personality prostitutes -- AI Assistants -- becoming the surrogate human soul which AI will forever lack without our willing suffrage. Lacking other opportunity countless many will fall into to these curation roles, entirely ignorant to the ramifications of their choices. Music that doesn't have soul in the first place will be the first to go, since there's no soul outside the genres own idioms to replicate. The pivot from tool-serves-man to man-serves-tool begins.
By the time everyone recognizes that the rising tide was a tsunami, many will already be breathing water. The changeover will be stark and pretty rapid. Truly creative artistry will continue, and I believe that live performance will benefit, and eventually return to its once former glory like flowers in springtime; Perhaps even reach new heights? For most though, its going to be a very unpredictable and mixed-bag of outcomes at the extremities, with a massive barren expanse where a middle once existed.
I agree. Algorithms are not AI. However AI will challenge everyone that have a job where physical presence is not mandatory (like digging a hole).
Great vid. LANDR in most cases still isn’t as good as a pro mastering engineer though and certainly can’t create competitive loudness without squashing the mix. That’s why it hasn’t seen widespread industry adoption. True generative AI is on an exponential curve and once someone tunes it for mixing, it could produce professionally competitive results within a relatively short timescale.
I don't think the main problem with AI will be to replace musicians, sound engineers and other musical staff. In the coming time, it will be more of a supporting function, like in painting when you need a sketch for your idea and you take it as the basis for your painting.
The real danger is people losing jobs in corpse settings, doing work in commercials, movies, etc. There will be financial repercussions. Even now, musicians in chirps, commercial music will be cut as companies rely more on AI to speed the process, the same way they are doing with writers in publishing.
Well Motional and Waymo have been on the road since 2018. I also think people back in the 60's & 70's would have never thought that music would be created in a digital box. Unfortunately the world is headed towards an emotionless society. I hope I'm gone before that comes of age. I look forward to life 2.0 or the next location with our creator. As for now I will keep creating, mixing, and making music because it's what I love to do.
An interesting thing AI can be used for is analog modeling. I havent personally tried it but IK multimedia has a new AI guitar amp modeller that looks interesting
what is band name? (without You) mix great, sounds great.
what's the tool that can do mixing automatically? like if you have a recording and you want to make it sound like an r&b track
well said!
Awesome!
I bet the Ai generated music will soon be in those people's playlists that are now listening to that "AutoTune" music.
Yeah, top 10 Spotify style songs and stock music will probably be the first to get flooded by AI generated music which could actually be a blessing. Those songs are already so formulaic and mass produced so replacing them with AI might make unique and artistic with actual community more valuable.
I think that the rate of change from AI will surprise everyone. I'm a psychologist and therefore my work is inherently creative and relational. I expect to be out of a job within 10 years.