1. Media Overload 2. I been listening to the same rappers since I was in the 6th grade. (I'm 22) 3. The audience is changing/getting older. 4. Only a handful of people have the time, money, and energy to participate in a function.
@@user-cj9tp9qt3c and one more factor I forgot is that Rappers are notorious for treating fans like some Hoes. I'm not calling out of work or using a day off just get punked by some asshole that showed up 4 hours late.
Just because hiphop isnt trending doesnt mean its dead. Im glad that the general consensus of hiphop in the mainstream is dying out, because it will leave all the clout chasing, trend chasing followers out of the mix and people who truly love the craft will continue thriving. It's time that hiphop servers its ties from popular culture tbh Edit: woah I didn’t think people would agree with this, sick!
Hip Hop acts aren’t going viral anymore. That is all that is happening. The cream of the crop are solidifying their spots and the rest are plateauing. This is partially in thanks to the rise of rappers cutting distribution deals and technically remaining independent. The rappers who do no grow and nurture their fan base will seem to fall off. For example, Lil Baby. But look at guys like Babyface Ray, Youngboy, Veeze, Lucki, Larry June, Baby Smoove all seem to be doing well on their own and slowly but surely elevating.
Facts. Peggy & Danny's "Scaring the Hoes" had no business charting (considering the stark non-pop sound), but here we are. Mainstream rap is dead, but experimental/underground acts are keeping it interesting.
@@unorthodox4871 Do you mean the 90s are the golden age for rock or grunge? Because it's a pretty common fact that the golden age of rock was the late 60s and 70s. Pretty much the entire time Led Zeppelin were active as a group.
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
That's pretty accurate I think. So much glam, and superficial stuff like it was then. I think there are those revolutionary artists that already exist tho, but it's like Netflix, where there's a bunch of artists that appeal to smaller niches, instead of when more people listened to a smaller number of artists. That's where things are different than they were back then
Yall idea of trap artist are “ lil baby, 21 savage, finesse2x, future” yall radio NPC LISTENERS 😂 yall never herd of GetRichZay? Baby Drill? SETT? YTB FATT? When all yall do is follow what ever BET Award throws at you yall think its all it is… sad yall smoke sessions be wack and car aux be wack probably playing same lil izi vert album everybody and they moms teacher tweeting about or tiktoking about. 😂 yall babyface ray put here Lucki. Yall only talk about this industry award artist…
This is sad but it’s a good thing. This literally means another golden age like the 90s or early 2010s is on the horizon. This is similar to 2007/2008.
Nah back then we got game changing albums like 808's and heartbreak, graduation, man on the moon, Carter 3 and many more. Nowadays the only album which is actually game changing is whole lotta red. There are few albums which got potential to be influential, for example utopia, cmigyl and pink tape
@@justinsumba3510fax carti has many hits, has 30m monthly listeners, and has one of the biggest hip hop albums of the past decade how would he be underground lmao. I remember when underground meant not being known of or being signed to a label
There's a quality issue in hip hop. Sub par flows, rappers have nothing to talk about that's fresh or a story. Labels aren't investing in their artist or marketing. I understand the labels desire to let their artist blow up off TikTok then jump on the clout but one hit wonders, singles isn't the way to build a true long lasting audience. It's time rappers focus on creating timeless, meaningful music and bodies of works. People will catch onto great music in time.
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
the reason why we aren’t exited about albums anymore is because we have to wait for years. you can’t wait 4 years for your new album to drop, your hype is over then. i was a very different person when i bumped travis scott in 2018 than i am now.
Hip hop aint dead. It’s people need to start getting outside the box and listen to everything now. Mainstream music is staggering because labels are focused on large, multi-million projects and less on smaller, more focused projects. There’s more than just whatever is big at the moment.
The main problem is that all this new rappers are teenagers. & alot of us can't relate to the music anymore cause we're not gang banging or selling pussy. All that gang gang shit is cool when ur high or drunk but we need relatable music back. Or at least rap in metaphors but niggas wanna rhyme in 5th grade level now.
@@Dakidpepe There are rappers out there that do more than rap about gangbanging and shit like that, you just have to find them. The mainstream will not give you that if all you find is YB and the numerous other artists in that lane. Find your niche and enjoy it
I honestly just feel bad for all the 12-13 yr olds rn that never got to experience how fun the SoundCloud era was during 2016-2019. That was the most revolutionary time in hiphop regardless if you think its good or not. Theyre coming up in a time post-soundcloud and prolly dont feel the same sense of community in hiphop as we do 😢
I also think with our generation (16-people in their early 20s) just grew out of hip hop and matured the things that seemed cool at the time aren’t cool anymore (drugs, hoes, etc) also doesn’t help every rapper now sounds generic asf and aren’t creative
Ever since Tik Tok came out, music in general has taken a hit. People began really riding trends for music performance instead of quality and most followed subconsciously as well. However, fans are realizing and i believe things will be okay. We will still have and find the artists who figure it out and create good music. One love.
@@RoyalTy37 yea, maybe clout chasers and those who want attention view hip hop as an easy way into fame and stuff. They don't have talent to even replicate the other genres so they go for hip hop, which can be more laxed with melodies. But they miss that the lyrics would make up for that. However, in general people want their music to be used for a clip on tik Tok. Alot of people try to incorporate that 7 second catchy part or thing that sticks out to set up some trend of some sort. That is what I mean.
@@kaiyondoword. in other genres people think twice about whether they’re good at making that music before they decide to make a career of it. With rap, a lot of people started doing it to capitalize on internet fame and live a lifestyle. The fans who would point that out got called oldheads and music journalists rushed to cover these people in the same light as real artists. 🤷🏾♂️
@@RoyalTy37I don’t know about Afrobeats but sooner or later Latin music (specifically reggaetón) will go through this at one point. Reggaeton has become tiktok trendy. Hence the reason why Regional Mexican has been making waves recently out of nowhere
A true hip hop fan never judge artists by numbers. The true fan lives and breathes it. The younger generation has short attention spans due to the rise of social media. They can’t even make it through this paragraph. These new rappers are social media artists. They come and go. Real artists last until their 50’s. That’s hip hop!!!!
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
There is RAP...and then there is HIP HOP. If it's created in a studio for the industry...it's RAP. Hip Hop was in the parks/parties/recreation centers, uncontrolled by industry and adults.
I think the SoundCloud era was the beginning for why hip hop is dead. Not because the music was bad or anything but because the biggest artists were literally dying. Juice Wrld, Lil Peep,XXXtentacion are just a few examples. People were saying back then that evey artist was talking about drugs and killing some much that we had manifested that into reality. Then in 2020, we go into a 2 year pandemic where people couldn't go outside and a lot of people noticed their mental health was declining due to that. So it would make sense that after all that time being isolated and becoming more aware of mental health, people just don't have an interest in hearing not only the same beats over and over but the same lyrical content that have negatives vibes. And it all started with the people realizing that those SoundCloud rappers were "manifesting" their deaths with their music.
Mainstream rap is just to predictable. Rappers don’t put their heart and soul into the music. Rappers would rather be popular on social media than because of their music. A lot of game changing artist are dead or in jail. Everybody wants to be a drill rapper as well. The only time I’ve heard music I’ve felt lately is from underground artist. The labels used up all they can from rap and left us with nothing
True, the underground/non-mainstream rap music has been on fire in the past few years. I'm no longer that excited or interested in this mainstream hip hop artist. The only ones I still care about are Tyler, the creator, and maybe Kendrick
it is still being talked about on social media so i dont get y he said that, im not on twitter but i see reels & tiktoks about it & there r utopia comments with thousands of likes/upvotes IN OTHER COMMENT SECTIONS I fw yassine but he was str8 up capping
honestly the last time that it felt like there was a big community in hip hop was the SoundCloud era you were having people wanting wait in line for hours for the new supreme drop due to their they favorite rapper wearing it, people screaming eskeittt in the hallways in school, and all the sc rappers working with each other making hits
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
I think another problem is lots of hip hop elements have been added to genres like pop, country, rock Ect so hip hop has less uniqueness when a song like Ariana grande 7 has rap elements
I feel like hip hop is in a transitional period and it started like in 2016 where a lot of artist are aren’t sticking to strictly rap sound they are mixing different styles of music. Also we lost a lot of good artist a few years ago and there hasn’t been the same caliber of artists to replace them. There’s nothing to be really excited about especially when artist like ice spice are getting the most attention.
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
The main reason its dead is because the industry put popularity ovef talent, and the popular people people would rather freestyle sing a melody over a trap beat or freestyle a murder rap over a trap beat. Only artists that spit anything with meaning drop every 3-5 years.
there is a shift, I’m in South Africa and back then we used to consume a lot of American hip hop music but now the masses appreciate more of the home grown music and that has led to a huge decline in the consumption of Hip Hop as a whole. Because there was a period were hip hop was a leading genre in SA until amapiano started now the masses are consuming Amapiano and I think globally more countries are just consuming music that is made locally which has now resulted in a few audience for international hip hop.
there may be a silver lining; -death of hip hop being treated as a cash grab by rappers, producers, media, labels, fans etc.. -spotlight on artists who may not be mainstream but are representing the culture -freshness and/or inspiration to songmaking/producing by maybe new sounds or looking back at former records (50 years of) -maybe an appreciation of niche categories within hip hop like batterap -cleansing of the airwaves etc...
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
Another thing that isn’t spoken about enough is because we are now spoilt for choice. We aren’t just waiting on radio or Tv to tell us which song is a hit. We got TH-cam, Spotify, Apple Music, Netflix, Amazon prime. Which means people can watch whatever they feel like, listen to whatever they feel like, explore other genres, heck there’s even podcasts now so all these things are all competing with our time and there isn’t enough time and we have to consume all these things which is why there’s a decline in hip hop in general
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
I think the hip-hop community is dying because a lot of the most talented artists have literally died. The best of the soundcloud artists have died, such as XXX, Juice Wrld, and Peep. Also, of course, the more street guys, too, like Pop Smoke, Takeoff and Nipsey Hussle. I loved the direction Mac Miller was heading with his music right before he died too and think the community as a whole would be a lot stronger if so many talented artist weren't being killed over jealous people robbing them and of course drug overdoses. Like you said, there are still great artists out there, but all you ever hear about now is Ice Spice twerking or Drakes new hair style. I feel ya that the community is dying but there still is tons of great music that's been released and I find new stuff all the time. R.I.P. Mac, Juice, XXX, Peep, Takeoff, Pop Smoke, Nipsey Hussle and all the other amazing artist gone way too soon.
Tbh the only problem that hiphop is havin right now is that we haven't really found our successor to Drake,Kendrick, and jcole yet.. that's the main problem ,
Instead of all those artist u could have listen to sosa and duwap who are literally all them fathers and still alive. But ppl want to listen to what is palatable and understandable instead of what really musically was great. That’s why my shit filled with hits and ion never get done finding old artists, right now listening to DMV music, Cheechos, gizwop, ahkdaclicka, etc. u just gotta be able to know how to use the internet. Every city got something going on fr. Try Ohio, started they own plug wave with rushyy bandz etc etc these are true underground gods man do some homework on my soul you will find everything u looking for raw uncut
One thing I definitely miss is the Genius Deconstructed series on beats. Watching Honorable C Note make and talk about the Dark Knight Dummo beat or TM88 make and talk about XO Tour Lif3 was very entertaining and kept me wanting more. To see them stop is a shame. They could really be popping by discussing the beats behind songs by people like Tyler the Creator, Yeat, JPEG, Destroy Lonely, Ice Spice, Future, or Carti, but the momentum died a long time ago.
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
For me, I still love hip hop but recently, I've been getting into different genres, listening to more rock, I just wish more rappers would release more music
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
The state that hip hop is in actually motivated me to listen to other genres. After discovering artists like Nirvana, Tame Impala, and Pinkpantheress it feels very refreshing to say the least. Glad I escaped the hip hop matrix 😂💯
Nah Fr I listen to my mom music (old school rap ,old school r&b ,soul music ,funk ) then I put myself on rock music I’m really feeling punk music (blink 182)
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
My take is...Labels stopped investing in artist development to cut costs due to piracy, focusing on acts buzzing on Social media. What they didn't realize is it's either the artist they signed had botted up accounts to look bigger and started failling to reach the label's goals or they were just a likable person on social media who just happened to make a song with no passion for making music
Me and my friends have been saying this since about lil baby last mid ass album that came and went. Crazy how people are just now realizing it. Seems like no one tries anymore or they try to get one song to hit big on TikTok or sum like that
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
I felt it coming in 2019 and the pandemic cemented my initial thoughts. I think 2020 was the shift in music as a whole. Hip Hop was no longer dominating the scene. Pop and singer songwriter music became no.1, still is.
Rocker here 🤘🏼. Its jus a changing of the guard. Itll suck that the mainstream will drop your favorite genre, but down the line, the casuals will be weeded out and the die hards will stick around. Its just natural progression in music.
Im glad this is happening. There is so many fakes in the game and it has become a toxic environment in general. Hopefully in the future we can have upcoming artists become independent, as well as have artists who blow up because of what talent they provide and what life stories they share to the public, instead of having artists who are just riding the trends and having no talents whatsoever other than twerking, talk about drugs, or talking about murder. Not saying this will happen, but it would be pretty dope if it does
I feel like our generation and the last few before who brought 50 years of hip hop has reached a peak and with all these new generations being brought after us n the new music that these kids are being raised with unlike hip hop for us it’s starting to hit a real blah spot for the first time ever. I believe rap will find new talent and it will be something of its own again n less world wide
I feel like you should’ve mentioned the literal deaths of rappers. A lot of them just barely scratch the surface of fame before they get killed, like Xxxtentation
That's what I was saying. The best of the soundcloud rappers are all dead..XXX, JuiceWrld and Peep. Also rappers like Pop Smoke, Nipsey Hussle and all the other street dudes that get killed over a robbery gone bad or just jealous ass people. Gun violence and drug overdoses are what's killing hip hop IMHO..
Hip hop has been toyed with, using tools like social media, and concentration tactics with these short form videos(TikTok). It’s deeper than what we think it is honestly
its a mix of uninteresting/copycat artists and our culture and social media consumption. its so sad to see the culture ive loved and been a part of since i was a kid come to this. i think the reason why people are uninterested is because normal day to day people, the *consumer* arent as invested in the art or meaning behind pieces leading to a vacuum of artists making quick and hot tracks that can be played by those people without another thought besides “this is hard”. rap has become a commodity, that has been watered down by college campuses and an audience that cannot relate to anything being said in these songs because they see it as if it was walking through a zoo. its just another attraction in the park
@@iangarcia1585 i kinda agree. Bad bunny and a small spread of other artists have created a monopoly on the genre imo. I had hope for Rauw Alejandro but I gave up. Still tryna push my Ozuna and Feid agenda though.
Its full circle due time for a RESET! GOOD CONTENT, DELIVERY, STYLES and EMCEEING has to make a resurgence. If you are into independent artists who’ve BEEN working they assess off and giving quality (unlike the mainstream…a la untalented TRASH like Ice Spice and Sexy Redd 🤮)…you know hip hop has never been dead nor ever will be…its just due time for the amazing artists in the underground get their flowers and shine on a mainstream level
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
Facts it’s almost as if being a rapper is worst music path you can take or be. If you can sing, prioritize that because singing will get you much further that rap.
@@arseeoliveira6934. Good question. The new generation sucking because they are fluff and one hit wonder generators is the MAIN problem. Thus, the old guys have to come back and keep holding the torch. Drake, Future and Travis Scott can't keep showing up to do the heavy lifting these youngins should have mastered by now. These old cats have adult lives and the gaps between their drops are going to increase. What do we listen to in the intervening time? All that new generation dreck? Naw, man. Dudes would pass on hip-hop soon if this situation persists. We need to start squeezing these youngins start doing better with their music and stop labels teaching them how to do formulaic nonsense.
In terms of popularity, this is wrong. Country, Rock, and Latin have been catching up when it comes to streaming. Quality wise, I don’t really know since I haven’t branched out to those genres yet.
these are some reasons i feel hip hop and its community haven't innovated since 2021 1. tiktok 2. dickriding underground clones, which wasn't a big problem in the soundcloud emergence 3. producers, producing in the mainstream has become nostalgic samples and bland trap dogshit 4. saying "theres still good hip hop out there, you just have to look" should already be telling people the community is dead and doesn't care 5. trying to sound like yeat or carti 6. astroworld tragedy made an undertalked about impact in terms of people claiming the hip hop community/concerts anymore
I wholeheartedly agree with everything you said. Especially on number 4. This whole, "y'all aren't looking deep enough for good music" is cope. We never had to "look" for music. Either we turned on MTV on we tagged along with whatever was getting traction most of the time. There was already a ton of good music in the mainstream that we didn't have to search the crevices of the underground for it.
one of the downsides of diversifying a genre is the "fracturing" you mentioned. It was inevitable with the amount of experimentation being done in the genre.
I disagree I'm probably twice your age. I was a kid in the 90's and we had club, songs, conscious songs, gangster songs, r&b, pop, various styles all on the mainstream radio at the same time and it HELPED because it kept things fresh and there were different ups and downs at parties. Now everything is trap or drill and people "claim" to be diversifying but they really just a a various version of trap / drill / Uzi ,playboi carto, trippie redd styles
I feel like no one talks about every single person making music nowadays. The massive influx has drove down creativity and gave us trendy rappers coming in and out constantly. Hip hop won’t be nearly as big in 5 years.
It’s aesthetic. People are attracted to aesthetics that’s why ice spice and sexy redd is more popular than most male rappers rn. Ice spice is marketed towards this Y2K girls and sexy redd is marketed towards the girls that act ratchet and hood without care. The reason hip hop is dying is because people are starting to care more about an artist overall look, personality, and aesthetic rather than the music. The pink tape and utopia were highly anticipated projects years in the making. Now everyone not saying a word about them unless you search for it yourself. Rappers need to understand that instead of music being the product it’s change to their physical person being the product
I think its that pop culture in general is at a stand still. We hit a plateu. Theres only so much trends, music, hashtags, memes, challenges etc. You can do before it gets harder and harder to be innovative. Most things have been done and no one is doing anything new in any aspect, not judt hip-hop. This is a cultural reset.
Honestly I feel you on this, barely been adding any new music to my playlists these days. Granted I feel like part of that comes w age. I just hit 30 and now that the blog era is over and you can’t even hit up staples like hot new hip hop or datpiff for good shit anymore its just tedious to find good music. Not trynna go through 20 tracks of ass to find that hidden gem anymore. Can’t speak on why the kids aren’t fucking w it tho. Maybe the lack of originality from both the producers and artists these days plays a part.
Its just that no artists are doing anything new or refreshing. Weve been hearing the same flows and lyrics for the past decade and i think most poeple are tired of it now. 5 years ago you could say anything on a track and as long as it sounded good we would fw it. But nowadays artists are tryna make their raps make sense and actually be kinda witty wit it, cuz they feel it too. Artists now dont know what to do, they dont know what they new sound of hiphop should be and they all know the current sound theyre using is dead and not new anymore. Hiphop needs a artist thats gonna shake up the game and change the sound of rap forever if it wants to survive this dead period.
I do agree with everything else you said especially the part about the rap scene being split into pieces. The focus is so fractured so yes the mainstream isn’t as big anymore or as popular but everybody gets their own slice of pie. Every artist will be able to find their fan base
I used to think Hip Hop wasn’t hitting the same because I was still reminiscing on the Hip hop nostalgia of my high school days but now I realized it’s because there’s nothing interesting or good about current Hip Hop. Been struggling to find new hip hop music to the point I don’t even listen to hip hop like that anymore. There’s also new genres taking over right now like Regional Mexican music, Country music, Latin music, Afro beats.
And the sad thing is that none of those genres (especially regional mexican, reggaeton, latin music, etc) that are trending rn are not even that good. This is coming from a Latino btw
@@iangarcia1585 Fr, there was was a time where reggaetón used to be great and now it’s just watered down tiktok trendy songs that sound the same with voices
Hip hop has suffered due to its wide availability at any time. Once upon a time if you didn't catch the video on mtv bet or the radio you didn't hear the song until the album drop. And after the album drop the single would still be strong with another single that drops shortly after the album. Dmx albums use to hit for 6 months before the talk of another project dropping artists before him even longer. Crossroads stayed atop of the charts for about 16 weeks, while singles like Nelly's tip drill caught fire from bet's late night show and became a phonemon but unless you stayed up after hours you couldn't experience the video which allowed the song to catch fire. Tip drill went viral before the Internet was a thing. Ppl like Nelly were going diamond on singles that lasted for months on months which drove tours and album sales through the roof. Just think about all the artists we had plus pop and r&b with hip hop and all the crazy collabs like Nelly and n sync which was crazy, Justin and the clispe which man drove album sales crazy, with the lack of diversity in music plus too much access has killed or is killing hip hop and music in general. When was the last time we had a super fire collab that blowed up for months on end? Cam'ron's oh boy joint set a whole summer on fire and we just don't have hits like that anymore and it was a collab cause Santana was banging on it. It was just a different era that honestly we want get anymore. Murder Inc was a real thing from hip hop to r&b, everyone now is just a rapper so diversification is limited in the industry because if you not a killer or a slut ppl don't wanna hear your music except for the sector of fans like XXX which is a small percentage compared to mainstream hip-hop because xxx was the exception not the rule but it was his perplexity for violence and drama which catapulted him into national spotlight...
Thank you for speaking up on the EST GEE 😂😮 situation walking up out of an interview 🤦🏾♂️ I followed you for a long time on TH-cam love your input about everything keep up the good work, my boy
The sound has been the same for how long now?? 😂 hip hop got caught in the main streem, they dont wanna change it because it was selling and now it's not 😂😂
yea i haven’t been excited for an album in a minute, even in the underground scene but when this happens I’m always anticipating the change that’s coming it’s only up from rock bottom
Burna Boy, Wizkid, Rema, and Davido are all bigger than Lil Durk, Lil Baby, and Nba YB rn. That’s really crazy to think about. They come to America and do bigger venues than our homegrown artist. Maybe hip hop is loosing its grip🤷🏾♂️🤷🏾♂️🤷🏾♂️
There’s a HUGE gravitation towards underground music, Currensy, Larry June, Jay Worthy, Jim Jones, it may be “old head music” but ironically currensy has a collab with trippie red. If it ain’t that Memphis got it going up with Key Glock and Duke Deuce…..Rest of these cats are wack. Fivio was supposed to take up for Pop. Lil Uzi would be doing better if he never dealt with the legal drama. It’s gonna be more niche artist like the IDK’s and Killer Mike that’s gonna thrive slowly.
I feel it’s the same cycle as all genres. Every dominant genre has its reign and fall off from the top. Still relevant but it stops being the best selling genre. I think it’s fatigue, anytime anything goes mainstream people get tired of it eventually. No matter how gangster or underground it sounds or seems, people are getting tired of it all being the same.
The reason why hip hop is dying, is because of the dark cloud of RICO has made every artist rn afraid to really show their edge. Heck you don't even see any good collabs because aside from drake and cole. Because of the fear of association with the raw stree element of rap and that's what typically gave the industry its authentic sound 💯
im glad people are starting to realize there's a lot of underground artists that are super underrated and ive been into the underground for a long time and im hoping more ppl get into it
legit i think the main reason blp kosher isnt more popular is his hair, and i hate sayin that cuz the story behind it looking the way it does is surprisingly sad and heartfelt.
The rappers that supposed to take hiphop in a new wave had been killed unfortunately, i think the deaths of x juice peep and pop smoke really affected hiphop if they were alive they would be poppin rn and they could create a community like the old soundcloud days, hiphop just needs a new type of generation the mainstream artist are sooooo boring and repetitive rn
I still vibe on most artist's old music... I don't even listen to Drake's new album right away after it drops... damn I haven't rushed to listen to much of anything... music video still hit so if they usually have visuals I listen more
I’d say mainstream rap is dead but underground rap is always thriving, because once artists get rich & lose that hunger they don’t have the same energy anymore
Hip hop is dead because no one is dropping classic albums right now. Then the people that are aren’t the same people who have fans that live in the betaverse (internet) Nas dropped a classic but his fans aren’t internet Stan’s. The same people who listen to Carti and Trippie aren’t the same people who listen to Nas usually.
I think it’s less about music now and more about persona and celebrity. No one cares about that we want music. Not only that good music with a lifespan.
We’re going through a change in perspective and narrative. the market is tired of the saturated fast food state of the game and everything is the same. They want something fresh
Hip hop is dead because the labels are pushing what artists to hear and there is no uniqueness or music discovery. One of the major things that made 2018 so prominent was that SoundCloud was a big platform for discovery. Nowadays we are just pushed industry plants who make mediocre music. In my personal opinion and preference I listen to South African hip hop because it is still refreshing and no labels controlling what to hear allowing space for discovery.also the Utopia meet riding gotta stop, if we keep praising that mediocre album we are becoming part of the the problem why hip hop is dying
We just grew up bro happens all the time … in about 5 more years new artist will come out that will make a change in the genre and hip hop will be “hot” again for the newer generation
10:30 fragmented, i gotchu. i wanna start making music rn, but the attention is so split rn that i cant just "make rap music" like rappers used to be able to. there're so many niches already set in stone, and you're expected to create your own lane, so finding your unique style is an insane process as not even an up-&-coming, but a beginning artist rn.
My biggest complaints with Hiphop today there’s no passion. It’s all like you’ve said a too cool mentality, it’s like this sense for me at least that in the game you’re looked down for actually revealing who you are or what you’re like behind the music, it’s like Hiphop became a regular 9 to 5 for these artists they enjoy the pay and the perks, but there’s no deeper investment than that. Hell I go to work for the check I don’t be caring about all the other stuff, it feels like artists have that mentality. Which is why the music sounds the same they’re not actively listening for different beats or flavors, they know they’ll collect a check doing the minimum. Our society now rewards the minimum because it’s easy to produce and consume. There’s no more passion I feel in the 2010s you had a whole host of artists that just brimmed with life Big Krit, Schoolboy Q, JCole, Wiz, ASAP Rocky, Freddie Gibbs, Drake, Kendrick etc. and it extended to of course Kodak Black, 21 Savage, JID, Pop Smoke etc in the later half of the decade. We need effort from these artists again, but a creative resurgence is needed.
You did Trippie dirty with the thumbnail😂. The industry is sleeping on JID rn in my opinion. He’s pound for pound the most talented new rapper under 30 imo
I agree with your point about its no pressure to listen to whats hot now. Back in 2016-2019 during the soundcloud era i would only listen to the current popping rappers and the most popular songs at the moment and i think everyone did that too. Nowadays its more like just listen to whatever YOU like. Everyone is just listening to ehat they like these days and you really cant call them lame if you never heard that specific song or artist. Its more free now.
There’s a passing of the torch & nobody’s there to carry it forward. In Sports, Jordan passed it to Kobe who passed it to LeBron. Brady passed it to Mahomes. Eminem passed it to 50 Cent. Lil Wayne passed it to Drake. Right now there’s no1 worthy of carrying the torch. Somebody step up!
My last album I was hyped to listen to was S*M*D by Lucki, mainstream rap just feels kinda boring rn but there's a lot of underground artists that are pushing the genre forward
Let's not forget that the attention span has been shortened in regards to media intake. Artists might need to adjust to shorter forms of art with less lifetime. Maybe shorter songs or projects? I'm not sure what would work but I think there needs to be an adjustment for sure. The world has changed.
I feel like an undercover element to this decline is just the overall lack of respect for the genre. Since 2016 (at least when I first noticed it, post TLOP) there has been a huge influx of rap fans who just started listening to it in 2016. Not understanding anything about it or the culture it comes from. Not understanding the nuance and evolution of certain sounds. Alot of characters who pursued it for popularity and a cash grab and immediately discarding it or falling off. Other genre’s uncharacteristically adopting the sound and diluting it to nothing. People only listening ironically and not treating artists as real people. News and social media focusing on everything else BUT the music. Everybody just treats this shit like its a joke. Everybody wants to be on and with the hottest shit but nobody really cares
Tbh, I just wanna hear artists make songs about being happy without the use of drugs or alcohol. Even in violent third world countries where your survival is set between a rock and a hard place, the artists that come from there can still make music that reflects a sense of optimism, or appreciation for what life has given them despite their tough circumstances…I just don’t get that with mainstream rap. It seems like the only time I hear artists express joy or happiness is through sex, Drugs or alcohol. That’s about it.
People are dropping off of the music because their attention spans are dead. Social media and streaming allows for anyone with a hit to come and go and drop whatever, and mainstream hit rap has generally been lackluster with the same off-beat monotone rap over trill and bass beats.
social media has really ruined it, it’s not even people with talent blowing up anymore it’s whatever is trendy and has drama behind it 😂
fr, like if you’re attractive you blow up, even if you’re ass.
@@The_Birds_Trappedonlyfans girls making music?
Preach
@@primotrez ice spice has created a whole new genre called whore rap
So true
1. Media Overload
2. I been listening to the same rappers since I was in the 6th grade. (I'm 22)
3. The audience is changing/getting older.
4. Only a handful of people have the time, money, and energy to participate in a function.
Very insightful post, as people aren't truly addressing the various factors relating to the decline
@@user-cj9tp9qt3c and one more factor I forgot is that Rappers are notorious for treating fans like some Hoes. I'm not calling out of work or using a day off just get punked by some asshole that showed up 4 hours late.
is my music okay ? i’m tryna blow frl this yr !
@@rockstarr_rambo I'm gonna tell the truth. Going off the way you promote yourself and the emojis you use, you ain't but 15. Keep grinding, bro.
Hope it's chief keef.
Just because hiphop isnt trending doesnt mean its dead. Im glad that the general consensus of hiphop in the mainstream is dying out, because it will leave all the clout chasing, trend chasing followers out of the mix and people who truly love the craft will continue thriving. It's time that hiphop servers its ties from popular culture tbh
Edit: woah I didn’t think people would agree with this, sick!
Agreed bro
Just find what you like dw about hype
Hip Hop acts aren’t going viral anymore. That is all that is happening.
The cream of the crop are solidifying their spots and the rest are plateauing.
This is partially in thanks to the rise of rappers cutting distribution deals and technically remaining independent.
The rappers who do no grow and nurture their fan base will seem to fall off. For example, Lil Baby.
But look at guys like Babyface Ray, Youngboy, Veeze, Lucki, Larry June, Baby Smoove all seem to be doing well on their own and slowly but surely elevating.
Facts. Peggy & Danny's "Scaring the Hoes" had no business charting (considering the stark non-pop sound), but here we are. Mainstream rap is dead, but experimental/underground acts are keeping it interesting.
💯
We’re in the 80s hair rock era of hip hop right now and waiting for an appetite for destruction or nirvana
Rock in the 80s was pretty successful tho. It’s just that the 90s was the golden age for the genre.
What would the previous rock decades/eras line up to
@@unorthodox4871 Do you mean the 90s are the golden age for rock or grunge? Because it's a pretty common fact that the golden age of rock was the late 60s and 70s. Pretty much the entire time Led Zeppelin were active as a group.
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
That's pretty accurate I think. So much glam, and superficial stuff like it was then. I think there are those revolutionary artists that already exist tho, but it's like Netflix, where there's a bunch of artists that appeal to smaller niches, instead of when more people listened to a smaller number of artists. That's where things are different than they were back then
I feel like this generation of hiphop has finally run its course
That's great, Trap music needed to die anyway. Trap music has lasted really long time but it's time for a change.
Cause all the good rappers died (pop smoke, juice wlrd, X, Mac Miller) or they got locked up.
@@Dakidpepe That's true too
@@24sins48trap sound been dead imo its all branched out into more genres imo
Yall idea of trap artist are “ lil baby, 21 savage, finesse2x, future” yall radio NPC LISTENERS 😂 yall never herd of GetRichZay? Baby Drill? SETT? YTB FATT? When all yall do is follow what ever BET Award throws at you yall think its all it is… sad yall smoke sessions be wack and car aux be wack probably playing same lil izi vert album everybody and they moms teacher tweeting about or tiktoking about. 😂 yall babyface ray put here Lucki. Yall only talk about this industry award artist…
This is sad but it’s a good thing. This literally means another golden age like the 90s or early 2010s is on the horizon. This is similar to 2007/2008.
Nah back then we got game changing albums like 808's and heartbreak, graduation, man on the moon, Carter 3 and many more. Nowadays the only album which is actually game changing is whole lotta red. There are few albums which got potential to be influential, for example utopia, cmigyl and pink tape
@@fatgumball7599that was when people was saying hip hop was dead remember the year isn’t over something big can happen
@@daveauxxxwhole lot red isn't a underground album in fact playboi carti isn't underground lmao get your facts right
@@daveauxxxcarti is most definitely mainstream what are you talking about lmao
@@justinsumba3510fax carti has many hits, has 30m monthly listeners, and has one of the biggest hip hop albums of the past decade how would he be underground lmao. I remember when underground meant not being known of or being signed to a label
There's a quality issue in hip hop. Sub par flows, rappers have nothing to talk about that's fresh or a story. Labels aren't investing in their artist or marketing. I understand the labels desire to let their artist blow up off TikTok then jump on the clout but one hit wonders, singles isn't the way to build a true long lasting audience. It's time rappers focus on creating timeless, meaningful music and bodies of works. People will catch onto great music in time.
is my music okay ? i’m tryna blow frl this yr !
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
Its probably had its day now, only so much you can rap about and its all been done decades ago. We need something completely different and fresh.
@@maccagrabmeLike stuff that's not Rap.
Yeah Hip-Hop ain’t what it used to be 😭
is my music okay ? i’m tryna blow frl this yr !
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
the reason why we aren’t exited about albums anymore is because we have to wait for years. you can’t wait 4 years for your new album to drop, your hype is over then. i was a very different person when i bumped travis scott in 2018 than i am now.
This is literally what I thought.. Kendrick grew with me tho
Hip hop aint dead. It’s people need to start getting outside the box and listen to everything now. Mainstream music is staggering because labels are focused on large, multi-million projects and less on smaller, more focused projects. There’s more than just whatever is big at the moment.
The main problem is that all this new rappers are teenagers. & alot of us can't relate to the music anymore cause we're not gang banging or selling pussy. All that gang gang shit is cool when ur high or drunk but we need relatable music back. Or at least rap in metaphors but niggas wanna rhyme in 5th grade level now.
💯
@@Dakidpepe There are rappers out there that do more than rap about gangbanging and shit like that, you just have to find them. The mainstream will not give you that if all you find is YB and the numerous other artists in that lane. Find your niche and enjoy it
is my music okay ? i’m tryna blow frl this yr !
Hip hop been dead...
I honestly just feel bad for all the 12-13 yr olds rn that never got to experience how fun the SoundCloud era was during 2016-2019. That was the most revolutionary time in hiphop regardless if you think its good or not. Theyre coming up in a time post-soundcloud and prolly dont feel the same sense of community in hiphop as we do 😢
I also think with our generation (16-people in their early 20s) just grew out of hip hop and matured the things that seemed cool at the time aren’t cool anymore (drugs, hoes, etc) also doesn’t help every rapper now sounds generic asf and aren’t creative
faxxxx
@@LosHitman that's why Lil Pump fell off. He hasn't matured along with his "2017" fans that grew out of him.
@@LosHitman drugs and hoes were cool in every era of music wdym
@@disticz5134 not anymore lol
Ever since Tik Tok came out, music in general has taken a hit. People began really riding trends for music performance instead of quality and most followed subconsciously as well. However, fans are realizing and i believe things will be okay. We will still have and find the artists who figure it out and create good music. One love.
Real
true but it’s only hip hop that’s having this problem Latin Music and Afrobeats are doing amazing
@@RoyalTy37 yea, maybe clout chasers and those who want attention view hip hop as an easy way into fame and stuff. They don't have talent to even replicate the other genres so they go for hip hop, which can be more laxed with melodies. But they miss that the lyrics would make up for that. However, in general people want their music to be used for a clip on tik Tok. Alot of people try to incorporate that 7 second catchy part or thing that sticks out to set up some trend of some sort. That is what I mean.
@@kaiyondoword. in other genres people think twice about whether they’re good at making that music before they decide to make a career of it. With rap, a lot of people started doing it to capitalize on internet fame and live a lifestyle. The fans who would point that out got called oldheads and music journalists rushed to cover these people in the same light as real artists. 🤷🏾♂️
@@RoyalTy37I don’t know about Afrobeats but sooner or later Latin music (specifically reggaetón) will go through this at one point. Reggaeton has become tiktok trendy. Hence the reason why Regional Mexican has been making waves recently out of nowhere
A true hip hop fan never judge artists by numbers. The true fan lives and breathes it. The younger generation has short attention spans due to the rise of social media. They can’t even make it through this paragraph. These new rappers are social media artists. They come and go. Real artists last until their 50’s. That’s hip hop!!!!
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
There is RAP...and then there is HIP HOP.
If it's created in a studio for the industry...it's RAP.
Hip Hop was in the parks/parties/recreation centers, uncontrolled by industry and adults.
I think the SoundCloud era was the beginning for why hip hop is dead. Not because the music was bad or anything but because the biggest artists were literally dying. Juice Wrld, Lil Peep,XXXtentacion are just a few examples. People were saying back then that evey artist was talking about drugs and killing some much that we had manifested that into reality. Then in 2020, we go into a 2 year pandemic where people couldn't go outside and a lot of people noticed their mental health was declining due to that. So it would make sense that after all that time being isolated and becoming more aware of mental health, people just don't have an interest in hearing not only the same beats over and over but the same lyrical content that have negatives vibes. And it all started with the people realizing that those SoundCloud rappers were "manifesting" their deaths with their music.
Xactly
*SoundCloud era was trash 💯 Nobody wants hear depressing, drug abusing, negative, shitty "rap music" thats why Rap in general, is dying out.*
Xactly@@Jay-jb2vr
Mainstream rap is just to predictable. Rappers don’t put their heart and soul into the music. Rappers would rather be popular on social media than because of their music. A lot of game changing artist are dead or in jail. Everybody wants to be a drill rapper as well. The only time I’ve heard music I’ve felt lately is from underground artist. The labels used up all they can from rap and left us with nothing
True, the underground/non-mainstream rap music has been on fire in the past few years. I'm no longer that excited or interested in this mainstream hip hop artist. The only ones I still care about are Tyler, the creator, and maybe Kendrick
is my music okay ? i’m tryna blow frl this yr !
Utopia is number 1 3 weeks in a row, I think social media hasn’t reflected well on it doing so good sales wise
He’s saying so just because he doesn’t see utopia trending on twitter anymore😂😂
Probably because nobody note worthy of any genre of music dropped anything in those past 3 weeks. Y'all should tell me who if I'm wrong
@@GOTTA_RUN that doesn't matter he has still sold way over 100k repeatedly weekly which is more than most artists in EVERY GENRE
it is still being talked about on social media so i dont get y he said that, im not on twitter but i see reels & tiktoks about it & there r utopia comments with thousands of likes/upvotes IN OTHER COMMENT SECTIONS
I fw yassine but he was str8 up capping
honestly the last time that it felt like there was a big community in hip hop was the SoundCloud era you were having people wanting wait in line for hours for the new supreme drop due to their they favorite rapper wearing it, people screaming eskeittt in the hallways in school, and all the sc rappers working with each other making hits
all that has been replaced with drill music and people doing the notti bop in schools 😂😂
Eskeitttttt!!! 😂
is my music okay ? i’m tryna blow frl this yr !
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
🧢 Again….Why do all the OLD HEADS keep saying the “Sound Cloud Era” was the Best 💀
Hip hop is like Hollywood. Everything sucks, theres too much of it, and everything has some social/political slant to it.
is my music okay ? i’m tryna blow frl this yr !
hip hop has always had a political/social slant
@@rockstarr_ramboits trash
I think another problem is lots of hip hop elements have been added to genres like pop, country, rock Ect so hip hop has less uniqueness when a song like Ariana grande 7 has rap elements
I feel like hip hop is in a transitional period and it started like in 2016 where a lot of artist are aren’t sticking to strictly rap sound they are mixing different styles of music. Also we lost a lot of good artist a few years ago and there hasn’t been the same caliber of artists to replace them. There’s nothing to be really excited about especially when artist like ice spice are getting the most attention.
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
The main reason its dead is because the industry put popularity ovef talent, and the popular people people would rather freestyle sing a melody over a trap beat or freestyle a murder rap over a trap beat. Only artists that spit anything with meaning drop every 3-5 years.
there is a shift, I’m in South Africa and back then we used to consume a lot of American hip hop music but now the masses appreciate more of the home grown music and that has led to a huge decline in the consumption of Hip Hop as a whole. Because there was a period were hip hop was a leading genre in SA until amapiano started now the masses are consuming Amapiano and I think globally more countries are just consuming music that is made locally which has now resulted in a few audience for international hip hop.
I always say 2018 felt like the last real year for hip hop. Everyone was dropping it was insane
Bro 2018 was also just a goated fucken year, at least in my life best year ever would kill to go back
I would say 2017 and 2018, in my opinion.
@@kainowakon everything I had just graduated high school that year was live asf
@@MrJavonnthomas bro I can still the atmosphere when astroworld dropped, not a care in the world hanging with my best friend
2016-2017 was juicy asf too
there may be a silver lining;
-death of hip hop being treated as a cash grab by rappers, producers, media, labels, fans etc..
-spotlight on artists who may not be mainstream but are representing the culture
-freshness and/or inspiration to songmaking/producing by maybe new sounds or looking back at former records (50 years of)
-maybe an appreciation of niche categories within hip hop like batterap
-cleansing of the airwaves
etc...
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
Killer Mike’s album “ Michael” is AMAZING, maybe the best hip hop album to drop this year so far, and I don’t hear anybody talking about it 🤦🏿♂️
@@peeron6829 you will not be disappointed
Same with Scaring the Hoes by JPEGMAFIA and Danny Brown
Another thing that isn’t spoken about enough is because we are now spoilt for choice. We aren’t just waiting on radio or Tv to tell us which song is a hit. We got TH-cam, Spotify, Apple Music, Netflix, Amazon prime. Which means people can watch whatever they feel like, listen to whatever they feel like, explore other genres, heck there’s even podcasts now so all these things are all competing with our time and there isn’t enough time and we have to consume all these things which is why there’s a decline in hip hop in general
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
I think the hip-hop community is dying because a lot of the most talented artists have literally died. The best of the soundcloud artists have died, such as XXX, Juice Wrld, and Peep. Also, of course, the more street guys, too, like Pop Smoke, Takeoff and Nipsey Hussle. I loved the direction Mac Miller was heading with his music right before he died too and think the community as a whole would be a lot stronger if so many talented artist weren't being killed over jealous people robbing them and of course drug overdoses. Like you said, there are still great artists out there, but all you ever hear about now is Ice Spice twerking or Drakes new hair style. I feel ya that the community is dying but there still is tons of great music that's been released and I find new stuff all the time. R.I.P. Mac, Juice, XXX, Peep, Takeoff, Pop Smoke, Nipsey Hussle and all the other amazing artist gone way too soon.
Yea even takeoff, migos was a huge staple of the rap game from 2013 well through to 2018
@@nicholasarias yeah I don't know how I forgot about him..
@@mrshaneobuenosnodgrass3328 yea man migos won’t be the same without the whole crew. That group is history as sad as it is to realize
🧢 Why do all the OLD HEADS keep saying the “Sound Cloud Era” was the Greatest 💀
@classynasty7586 who said that? All I said was the best artist of that era have died IMO.
Most of us turned 30 and realized rap is cool and all but it’s toxic and setting us back
Tbh the only problem that hiphop is havin right now is that we haven't really found our successor to Drake,Kendrick, and jcole yet.. that's the main problem ,
I feel like X, Juice and Pop would’ve been excellent successors, but they’re all dead now so :/
shi yeat n sofaygo also carti uzi n dem but idk fr tbh
@@lancelancenesethe commenters are like exactly 5 years apart in age lol
Instead of all those artist u could have listen to sosa and duwap who are literally all them fathers and still alive. But ppl want to listen to what is palatable and understandable instead of what really musically was great. That’s why my shit filled with hits and ion never get done finding old artists, right now listening to DMV music, Cheechos, gizwop, ahkdaclicka, etc. u just gotta be able to know how to use the internet. Every city got something going on fr. Try Ohio, started they own plug wave with rushyy bandz etc etc these are true underground gods man do some homework on my soul you will find everything u looking for raw uncut
@@arseeoliveira6934nigga listed the most garbage musicians wit worst flows and subject matter.
These new gimmicks aren’t sticking anymore. Real shit lasts, trends come and go.
One thing I definitely miss is the Genius Deconstructed series on beats. Watching Honorable C Note make and talk about the Dark Knight Dummo beat or TM88 make and talk about XO Tour Lif3 was very entertaining and kept me wanting more. To see them stop is a shame. They could really be popping by discussing the beats behind songs by people like Tyler the Creator, Yeat, JPEG, Destroy Lonely, Ice Spice, Future, or Carti, but the momentum died a long time ago.
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
For me, I still love hip hop but recently, I've been getting into different genres, listening to more rock, I just wish more rappers would release more music
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
yeah same since 2020, I went from rap to rock, and i havent looked back. There is so much variety in rock that you cant get bored
The state that hip hop is in actually motivated me to listen to other genres. After discovering artists like Nirvana, Tame Impala, and Pinkpantheress it feels very refreshing to say the least. Glad I escaped the hip hop matrix 😂💯
Man same, used to always listen to rap/hiphop but switched to into mexican corridos & reggaeton
is my music okay ? i’m tryna blow frl this yr !
Nah Fr I listen to my mom music (old school rap ,old school r&b ,soul music ,funk ) then I put myself on rock music I’m really feeling punk music (blink 182)
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
@@honchoeric8292Raggaeton is hip hop mate
My take is...Labels stopped investing in artist development to cut costs due to piracy, focusing on acts buzzing on Social media. What they didn't realize is it's either the artist they signed had botted up accounts to look bigger and started failling to reach the label's goals or they were just a likable person on social media who just happened to make a song with no passion for making music
Me and my friends have been saying this since about lil baby last mid ass album that came and went. Crazy how people are just now realizing it. Seems like no one tries anymore or they try to get one song to hit big on TikTok or sum like that
is my music okay ? i’m tryna blow frl this yr !
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
I've noticed this shit since WLR dropped lol. 2021 and onwards have all been trash.
I felt it coming in 2019 and the pandemic cemented my initial thoughts. I think 2020 was the shift in music as a whole. Hip Hop was no longer dominating the scene. Pop and singer songwriter music became no.1, still is.
try listening to rock. We need a rock revival cause theres so much variability in the genre
Rocker here 🤘🏼. Its jus a changing of the guard. Itll suck that the mainstream will drop your favorite genre, but down the line, the casuals will be weeded out and the die hards will stick around. Its just natural progression in music.
Im glad this is happening. There is so many fakes in the game and it has become a toxic environment in general.
Hopefully in the future we can have upcoming artists become independent, as well as have artists who blow up because of what talent they provide and what life stories they share to the public, instead of having artists who are just riding the trends and having no talents whatsoever other than twerking, talk about drugs, or talking about murder.
Not saying this will happen, but it would be pretty dope if it does
I hope you're right we need to look for good positive rappers and enough with gimmick following.
I feel like our generation and the last few before who brought 50 years of hip hop has reached a peak and with all these new generations being brought after us n the new music that these kids are being raised with unlike hip hop for us it’s starting to hit a real blah spot for the first time ever. I believe rap will find new talent and it will be something of its own again n less world wide
is my music okay ? i’m tryna blow frl this yr !
Bingo
I feel like you should’ve mentioned the literal deaths of rappers. A lot of them just barely scratch the surface of fame before they get killed, like Xxxtentation
That's what I was saying. The best of the soundcloud rappers are all dead..XXX, JuiceWrld and Peep. Also rappers like Pop Smoke, Nipsey Hussle and all the other street dudes that get killed over a robbery gone bad or just jealous ass people. Gun violence and drug overdoses are what's killing hip hop IMHO..
Hip hop has been toyed with, using tools like social media, and concentration tactics with these short form videos(TikTok). It’s deeper than what we think it is honestly
📡📠💻
its a mix of uninteresting/copycat artists and our culture and social media consumption. its so sad to see the culture ive loved and been a part of since i was a kid come to this. i think the reason why people are uninterested is because normal day to day people, the *consumer* arent as invested in the art or meaning behind pieces leading to a vacuum of artists making quick and hot tracks that can be played by those people without another thought besides “this is hard”. rap has become a commodity, that has been watered down by college campuses and an audience that cannot relate to anything being said in these songs because they see it as if it was walking through a zoo. its just another attraction in the park
Hip Hop didn’t hit this summer like i hoped it would. Caught myself in my throwback playlist and even rock and reggaeton alot more.
Honestly, today's reggaeton is pretty trash. The genre went to shit after 2012. And I'm Puerto rican
@@iangarcia1585 i kinda agree. Bad bunny and a small spread of other artists have created a monopoly on the genre imo. I had hope for Rauw Alejandro but I gave up. Still tryna push my Ozuna and Feid agenda though.
@DaLockedOne ozuna maybe, but feid is below average
Its full circle due time for a RESET! GOOD CONTENT, DELIVERY, STYLES and EMCEEING has to make a resurgence. If you are into independent artists who’ve BEEN working they assess off and giving quality (unlike the mainstream…a la untalented TRASH like Ice Spice and Sexy Redd 🤮)…you know hip hop has never been dead nor ever will be…its just due time for the amazing artists in the underground get their flowers and shine on a mainstream level
The rapper aesthetic got stale aswell ngl like it’s not rlly cool to be a rapper anymore
is my music okay ? i’m tryna blow frl this yr !
were low-key getting into the opium/Jersey/drill wave look at dd Osama ice spice 2 rare yeat and alot of these people blowing up from these typees of music id say these next years the radio would be full of that
@@eosman755This. This. This
Facts it’s almost as if being a rapper is worst music path you can take or be. If you can sing, prioritize that because singing will get you much further that rap.
Hiphop in my opinion is picking up in the second half of the year
Tru
If carti or drake drops
Hopefully, but sadly I doubt it
@@arseeoliveira6934. Good question. The new generation sucking because they are fluff and one hit wonder generators is the MAIN problem. Thus, the old guys have to come back and keep holding the torch. Drake, Future and Travis Scott can't keep showing up to do the heavy lifting these youngins should have mastered by now. These old cats have adult lives and the gaps between their drops are going to increase. What do we listen to in the intervening time? All that new generation dreck? Naw, man. Dudes would pass on hip-hop soon if this situation persists. We need to start squeezing these youngins start doing better with their music and stop labels teaching them how to do formulaic nonsense.
if you think hip hop is dying you only listen to main stream stuff
the general audience is the main stream audience, and if the general audience isnt listening, then its dead.
Rap is designed to destroy the black community 😂 idk why people care bout hip hop so much lol
It’s over saturated with trends , unskilled artist and Instagram captions ass bars
« Instagram caption ass bars « 😂😂😂 yeah those quotes I’ve been trapping for years look dawg we made it
rap isnt dead. we are.
It’s all genres not just hip
Hop
In terms of popularity, this is wrong. Country, Rock, and Latin have been catching up when it comes to streaming. Quality wise, I don’t really know since I haven’t branched out to those genres yet.
🧢 latin, afrobeats, country even rock growing
@@unorthodox4871 Stol calling Latin a genre! You mean the wave of raggaeton, which is essentially hip hop!
R&B is doing good. Not great, it could definitely be better. But it’s not awful
these are some reasons i feel hip hop and its community haven't innovated since 2021
1. tiktok
2. dickriding underground clones, which wasn't a big problem in the soundcloud emergence
3. producers, producing in the mainstream has become nostalgic samples and bland trap dogshit
4. saying "theres still good hip hop out there, you just have to look" should already be telling people the community is dead and doesn't care
5. trying to sound like yeat or carti
6. astroworld tragedy made an undertalked about impact in terms of people claiming the hip hop community/concerts anymore
I wholeheartedly agree with everything you said. Especially on number 4. This whole, "y'all aren't looking deep enough for good music" is cope. We never had to "look" for music. Either we turned on MTV on we tagged along with whatever was getting traction most of the time. There was already a ton of good music in the mainstream that we didn't have to search the crevices of the underground for it.
7. all rappers who were supposed to be leaders of the new generation are dead (e.g. Peep, X, Juice, Miller, Smoke).
@@gx1tar1er could be that, but i do think a big 3 like travis carti uzi are forming as we speak
one of the downsides of diversifying a genre is the "fracturing" you mentioned. It was inevitable with the amount of experimentation being done in the genre.
I disagree
I'm probably twice your age.
I was a kid in the 90's and we had club, songs, conscious songs, gangster songs, r&b, pop, various styles all on the mainstream radio at the same time and it HELPED because it kept things fresh and there were different ups and downs at parties.
Now everything is trap or drill and people "claim" to be diversifying but they really just a a various version of trap / drill / Uzi ,playboi carto, trippie redd styles
I feel like no one talks about every single person making music nowadays. The massive influx has drove down creativity and gave us trendy rappers coming in and out constantly. Hip hop won’t be nearly as big in 5 years.
It’s aesthetic. People are attracted to aesthetics that’s why ice spice and sexy redd is more popular than most male rappers rn. Ice spice is marketed towards this Y2K girls and sexy redd is marketed towards the girls that act ratchet and hood without care. The reason hip hop is dying is because people are starting to care more about an artist overall look, personality, and aesthetic rather than the music. The pink tape and utopia were highly anticipated projects years in the making. Now everyone not saying a word about them unless you search for it yourself. Rappers need to understand that instead of music being the product it’s change to their physical person being the product
I think its that pop culture in general is at a stand still. We hit a plateu. Theres only so much trends, music, hashtags, memes, challenges etc. You can do before it gets harder and harder to be innovative. Most things have been done and no one is doing anything new in any aspect, not judt hip-hop. This is a cultural reset.
Honestly I feel you on this, barely been adding any new music to my playlists these days. Granted I feel like part of that comes w age. I just hit 30 and now that the blog era is over and you can’t even hit up staples like hot new hip hop or datpiff for good shit anymore its just tedious to find good music. Not trynna go through 20 tracks of ass to find that hidden gem anymore. Can’t speak on why the kids aren’t fucking w it tho. Maybe the lack of originality from both the producers and artists these days plays a part.
Its just that no artists are doing anything new or refreshing. Weve been hearing the same flows and lyrics for the past decade and i think most poeple are tired of it now. 5 years ago you could say anything on a track and as long as it sounded good we would fw it. But nowadays artists are tryna make their raps make sense and actually be kinda witty wit it, cuz they feel it too. Artists now dont know what to do, they dont know what they new sound of hiphop should be and they all know the current sound theyre using is dead and not new anymore. Hiphop needs a artist thats gonna shake up the game and change the sound of rap forever if it wants to survive this dead period.
Sound cloud era was so great because it felt like a it connected so many communities
Bro it's like we are all synced together or some shit I swear. I feel you for real
Rap has kinda been steadily dying after X died
*Mainstream Rap
Juice X Pop Von etc dying completely changes the landscape.. RIP
Hip-Hop is just on hibernation it will never die but it took a nose dive when they got rid of gate keeping.😊
I do agree with everything else you said especially the part about the rap scene being split into pieces. The focus is so fractured so yes the mainstream isn’t as big anymore or as popular but everybody gets their own slice of pie. Every artist will be able to find their fan base
It’s this generation of rap artists as a millennial it’s been difficult to listen to most of today’s rap and I’ve tried giving many artists a chance
give rock a chance
That " All sounding the same like Future and Desiigner" line by The Game has a new meaning going by what's currently happening
I used to think Hip Hop wasn’t hitting the same because I was still reminiscing on the Hip hop nostalgia of my high school days but now I realized it’s because there’s nothing interesting or good about current Hip Hop. Been struggling to find new hip hop music to the point I don’t even listen to hip hop like that anymore. There’s also new genres taking over right now like Regional Mexican music, Country music, Latin music, Afro beats.
And the sad thing is that none of those genres (especially regional mexican, reggaeton, latin music, etc) that are trending rn are not even that good. This is coming from a Latino btw
is my music okay ? i’m tryna blow frl this yr !
@@iangarcia1585 Fr, there was was a time where reggaetón used to be great and now it’s just watered down tiktok trendy songs that sound the same with voices
@hookah998 True😔after 2013, Reggaeton went to shit lol
@@iangarcia1585that because you are Puerto Rican
Hip hop has suffered due to its wide availability at any time. Once upon a time if you didn't catch the video on mtv bet or the radio you didn't hear the song until the album drop. And after the album drop the single would still be strong with another single that drops shortly after the album. Dmx albums use to hit for 6 months before the talk of another project dropping artists before him even longer. Crossroads stayed atop of the charts for about 16 weeks, while singles like Nelly's tip drill caught fire from bet's late night show and became a phonemon but unless you stayed up after hours you couldn't experience the video which allowed the song to catch fire. Tip drill went viral before the Internet was a thing. Ppl like Nelly were going diamond on singles that lasted for months on months which drove tours and album sales through the roof. Just think about all the artists we had plus pop and r&b with hip hop and all the crazy collabs like Nelly and n sync which was crazy, Justin and the clispe which man drove album sales crazy, with the lack of diversity in music plus too much access has killed or is killing hip hop and music in general. When was the last time we had a super fire collab that blowed up for months on end? Cam'ron's oh boy joint set a whole summer on fire and we just don't have hits like that anymore and it was a collab cause Santana was banging on it. It was just a different era that honestly we want get anymore. Murder Inc was a real thing from hip hop to r&b, everyone now is just a rapper so diversification is limited in the industry because if you not a killer or a slut ppl don't wanna hear your music except for the sector of fans like XXX which is a small percentage compared to mainstream hip-hop because xxx was the exception not the rule but it was his perplexity for violence and drama which catapulted him into national spotlight...
Thank you for speaking up on the EST GEE 😂😮 situation walking up out of an interview 🤦🏾♂️ I followed you for a long time on TH-cam love your input about everything keep up the good work, my boy
The sound has been the same for how long now?? 😂 hip hop got caught in the main streem, they dont wanna change it because it was selling and now it's not 😂😂
yea i haven’t been excited for an album in a minute, even in the underground scene but when this happens I’m always anticipating the change that’s coming it’s only up from rock bottom
Burna Boy, Wizkid, Rema, and Davido are all bigger than Lil Durk, Lil Baby, and Nba YB rn. That’s really crazy to think about. They come to America and do bigger venues than our homegrown artist. Maybe hip hop is loosing its grip🤷🏾♂️🤷🏾♂️🤷🏾♂️
Channel is underrrated bro keep grinding 🔥🔥
There’s a HUGE gravitation towards underground music, Currensy, Larry June, Jay Worthy, Jim Jones, it may be “old head music” but ironically currensy has a collab with trippie red. If it ain’t that Memphis got it going up with Key Glock and Duke Deuce…..Rest of these cats are wack. Fivio was supposed to take up for Pop. Lil Uzi would be doing better if he never dealt with the legal drama. It’s gonna be more niche artist like the IDK’s and Killer Mike that’s gonna thrive slowly.
I feel it’s the same cycle as all genres. Every dominant genre has its reign and fall off from the top. Still relevant but it stops being the best selling genre. I think it’s fatigue, anytime anything goes mainstream people get tired of it eventually. No matter how gangster or underground it sounds or seems, people are getting tired of it all being the same.
The reason why hip hop is dying, is because of the dark cloud of RICO has made every artist rn afraid to really show their edge. Heck you don't even see any good collabs because aside from drake and cole. Because of the fear of association with the raw stree element of rap and that's what typically gave the industry its authentic sound 💯
im glad people are starting to realize there's a lot of underground artists that are super underrated and ive been into the underground for a long time and im hoping more ppl get into it
legit i think the main reason blp kosher isnt more popular is his hair, and i hate sayin that cuz the story behind it looking the way it does is surprisingly sad and heartfelt.
The rappers that supposed to take hiphop in a new wave had been killed unfortunately, i think the deaths of x juice peep and pop smoke really affected hiphop if they were alive they would be poppin rn and they could create a community like the old soundcloud days, hiphop just needs a new type of generation the mainstream artist are sooooo boring and repetitive rn
Also the legacy acts are either about to retire or dropping less. Like Kendrick Lamar, J.Cole, Drake.
I still vibe on most artist's old music... I don't even listen to Drake's new album right away after it drops... damn I haven't rushed to listen to much of anything... music video still hit so if they usually have visuals I listen more
I’d say mainstream rap is dead but underground rap is always thriving, because once artists get rich & lose that hunger they don’t have the same energy anymore
To put it simply, music just ain't as good as it used to be everyones getting sick of hearing the same bullshit reusing and recycling bars😭
Hip hop is dead because no one is dropping classic albums right now. Then the people that are aren’t the same people who have fans that live in the betaverse (internet) Nas dropped a classic but his fans aren’t internet Stan’s. The same people who listen to Carti and Trippie aren’t the same people who listen to Nas usually.
I think it’s less about music now and more about persona and celebrity. No one cares about that we want music. Not only that good music with a lifespan.
We’re going through a change in perspective and narrative. the market is tired of the saturated fast food state of the game and everything is the same. They want something fresh
Hip hop is dead because the labels are pushing what artists to hear and there is no uniqueness or music discovery. One of the major things that made 2018 so prominent was that SoundCloud was a big platform for discovery. Nowadays we are just pushed industry plants who make mediocre music. In my personal opinion and preference I listen to South African hip hop because it is still refreshing and no labels controlling what to hear allowing space for discovery.also the Utopia meet riding gotta stop, if we keep praising that mediocre album we are becoming part of the the problem why hip hop is dying
We just grew up bro happens all the time … in about 5 more years new artist will come out that will make a change in the genre and hip hop will be “hot” again for the newer generation
10:30 fragmented, i gotchu. i wanna start making music rn, but the attention is so split rn that i cant just "make rap music" like rappers used to be able to. there're so many niches already set in stone, and you're expected to create your own lane, so finding your unique style is an insane process as not even an up-&-coming, but a beginning artist rn.
My biggest complaints with Hiphop today there’s no passion. It’s all like you’ve said a too cool mentality, it’s like this sense for me at least that in the game you’re looked down for actually revealing who you are or what you’re like behind the music, it’s like Hiphop became a regular 9 to 5 for these artists they enjoy the pay and the perks, but there’s no deeper investment than that. Hell I go to work for the check I don’t be caring about all the other stuff, it feels like artists have that mentality. Which is why the music sounds the same they’re not actively listening for different beats or flavors, they know they’ll collect a check doing the minimum. Our society now rewards the minimum because it’s easy to produce and consume. There’s no more passion I feel in the 2010s you had a whole host of artists that just brimmed with life Big Krit, Schoolboy Q, JCole, Wiz, ASAP Rocky, Freddie Gibbs, Drake, Kendrick etc. and it extended to of course Kodak Black, 21 Savage, JID, Pop Smoke etc in the later half of the decade. We need effort from these artists again, but a creative resurgence is needed.
Same, get some of these bland ass generic rappers out of here.
since tiktok got popular 2018-2019 hip hop has very slowly started dying out stg this the reason
Trippie Redd doesnt get the love he deserves💔
real
You did Trippie dirty with the thumbnail😂. The industry is sleeping on JID rn in my opinion. He’s pound for pound the most talented new rapper under 30 imo
Jid is 32 and a decade in the game.
This is such a great analysis. It’s sad but not surprising.
I agree with your point about its no pressure to listen to whats hot now. Back in 2016-2019 during the soundcloud era i would only listen to the current popping rappers and the most popular songs at the moment and i think everyone did that too. Nowadays its more like just listen to whatever YOU like. Everyone is just listening to ehat they like these days and you really cant call them lame if you never heard that specific song or artist. Its more free now.
2019 is not the SoundCloud era. It was dead by that point. 2015 to 2018 was the SoundCloud era.
@@drvictorvondooooom103 it was dying at that point but wasn't completely dead. Juice wrlds death solidified the death of that era, he was the last.
its ruined but imma keep listening to it.. oh nooo 😫😩
try listening to rock too. try 90s if you like more depressing or 70s and 80s if you like more upbeat rock
There’s a passing of the torch & nobody’s there to carry it forward. In Sports, Jordan passed it to Kobe who passed it to LeBron. Brady passed it to Mahomes. Eminem passed it to 50 Cent. Lil Wayne passed it to Drake. Right now there’s no1 worthy of carrying the torch. Somebody step up!
My last album I was hyped to listen to was S*M*D by Lucki, mainstream rap just feels kinda boring rn but there's a lot of underground artists that are pushing the genre forward
Let's not forget that the attention span has been shortened in regards to media intake. Artists might need to adjust to shorter forms of art with less lifetime. Maybe shorter songs or projects? I'm not sure what would work but I think there needs to be an adjustment for sure. The world has changed.
I feel like an undercover element to this decline is just the overall lack of respect for the genre. Since 2016 (at least when I first noticed it, post TLOP) there has been a huge influx of rap fans who just started listening to it in 2016. Not understanding anything about it or the culture it comes from. Not understanding the nuance and evolution of certain sounds. Alot of characters who pursued it for popularity and a cash grab and immediately discarding it or falling off. Other genre’s uncharacteristically adopting the sound and diluting it to nothing. People only listening ironically and not treating artists as real people. News and social media focusing on everything else BUT the music. Everybody just treats this shit like its a joke. Everybody wants to be on and with the hottest shit but nobody really cares
I knew something was wrong when my 15 year old son said only weirdos listen to nba youngboy now , i also taught him not to be influenced by garbage 2
Tbh, I just wanna hear artists make songs about being happy without the use of drugs or alcohol. Even in violent third world countries where your survival is set between a rock and a hard place, the artists that come from there can still make music that reflects a sense of optimism, or appreciation for what life has given them despite their tough circumstances…I just don’t get that with mainstream rap. It seems like the only time I hear artists express joy or happiness is through sex, Drugs or alcohol. That’s about it.
People are dropping off of the music because their attention spans are dead. Social media and streaming allows for anyone with a hit to come and go and drop whatever, and mainstream hit rap has generally been lackluster with the same off-beat monotone rap over trill and bass beats.