How to Become TripAdvisor’s #1 Fake Restaurant

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  • เผยแพร่เมื่อ 22 มิ.ย. 2024
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    The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn't exist. Over the course of 8 months VICE's Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor.
    With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah's journey into a false reality that captured the world's attention.
    00:00 Introduction
    01:10 Creating the Fake Restaurant
    04:20 Getting Verified on Tripadvisor
    09:20 The #1 Restaurant in London
    15:19 Prepping the Food
    Read Oobah's full story on VICE.com - vice.video/2DrLgCC
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  • บันเทิง

ความคิดเห็น • 6K

  • @VICE
    @VICE  ปีที่แล้ว +49

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  • @ArmanHAWK
    @ArmanHAWK 6 ปีที่แล้ว +9706

    He's a marketing genius. You don't sell the steak , you sell the sizzle.

    • @jayhari1713
      @jayhari1713 6 ปีที่แล้ว +13

      The Arman Hocker Project Lol the doctor/writer from the Halloween movie

    • @nxcts20
      @nxcts20 6 ปีที่แล้ว +21

      The Arman Hocker Project sizzle equals subs

    • @xxanonymousbeastxx5566
      @xxanonymousbeastxx5566 6 ปีที่แล้ว +6

      The sizzle BWAHAHA😂😂

    • @ArmanHAWK
      @ArmanHAWK 6 ปีที่แล้ว +4

      Nathaniel Park we could all use more subs.

    • @TheRighteousDawn
      @TheRighteousDawn 6 ปีที่แล้ว +1

      This guy Gary Vaynerchucks

  • @kevinmathewson4272
    @kevinmathewson4272 5 ปีที่แล้ว +4404

    The waitress says "namaste," fucking had me rolling. She knows the crowd.

    • @WonnieWon04
      @WonnieWon04 5 ปีที่แล้ว +165

      She fucking said 'hello' 😂😂😂😂

    • @thunderplunder1013
      @thunderplunder1013 5 ปีที่แล้ว +4

      Lololo

    • @KalodexD
      @KalodexD 5 ปีที่แล้ว +14

      Isn't that hello in india? wow 😂😂

    • @calituchi1
      @calituchi1 3 ปีที่แล้ว +15

      XD it was just the right touch

    • @ishan123321
      @ishan123321 3 ปีที่แล้ว +3

      So true lol.

  • @arm_613
    @arm_613 3 ปีที่แล้ว +2263

    Note that he didn't charge in order to ensure that the prank didn't slip into fraud territory. Those diners will never forget the experience.

    • @dantekidd3225
      @dantekidd3225 ปีที่แล้ว +9

      Smart

    • @aeroAdvocate
      @aeroAdvocate ปีที่แล้ว +37

      The restaurant itself selling them food wouldn't have been fraud, so the danger isn't a lawsuit from the customers, but he couldn't issue a receipt, can't accept card payments, doesn't have a business/license, and other regulatory stuff in place. The lawsuits, charges and fines would come from the government and city.

    • @Mr_Meeks
      @Mr_Meeks ปีที่แล้ว +7

      @@aeroAdvocate i think the concern would be is that the fake reviews and pretending to be fully booked would constitute false advertising. so if they overcharged customers for shitty frozen food they might sue for false advertising

    • @fraidykat
      @fraidykat 8 หลายเดือนก่อน

      @@aeroAdvocateWe just had a group do this in the US with real licenses...

  • @sillycone4716
    @sillycone4716 3 ปีที่แล้ว +704

    Lmao I lost it at the DJ slowly bobbing his head to kitchen sounds

  • @rano4651
    @rano4651 5 ปีที่แล้ว +6587

    *restaurant is in a literal ditch*
    person: yeah this is great

    • @coolpizza3811
      @coolpizza3811 5 ปีที่แล้ว +7

      It ok

    • @iii1298
      @iii1298 5 ปีที่แล้ว +42

      also the person: can we book again for the 5th?

    • @itsip1366
      @itsip1366 4 ปีที่แล้ว +1

      ツCloudyRxinz How stupid can you be.

    • @jackofall3381
      @jackofall3381 4 ปีที่แล้ว

      Why is this kind of comment running rampant all over you tube. It's annoying, not to pick on you in particular just the first one I saw. WHYYYYYY?

    • @josie3221
      @josie3221 2 ปีที่แล้ว

      i actually think it looked nice

  • @someweirdo8380
    @someweirdo8380 4 ปีที่แล้ว +10113

    Imagine being one of his neighbors and seeing this dude leading people into a dark area with blindfolds on.

  • @Demonskunk
    @Demonskunk 4 ปีที่แล้ว +2578

    I think it's kinda beautiful that he gave those people a completely unique experience that they all seemed to enjoy, even though it was just microwave meals dressed up with edible flowers and garnish.

    • @kenraali4829
      @kenraali4829 2 ปีที่แล้ว +125

      Yeah, I actually kinda relate to the guy who said it was like something from his childhood. Comfort food doesnt has to be anything more than a microwaveable dish

    • @mikelid7122
      @mikelid7122 2 ปีที่แล้ว +79

      Half of the appeal of restaurant is the ambiance. If it makes you feel some kind of way, you normally wouldn't in other restaurants, it makes the experience stand out and therefore woth your money and time. That's why in fancy restaurants you pay more money for less food since you pay for the experience

  • @jackscotchland8947
    @jackscotchland8947 4 ปีที่แล้ว +620

    I love how the customers thought the food was amazing. The human brain is truly extraordinary.

    • @Mh-xe1zh
      @Mh-xe1zh 3 ปีที่แล้ว +70

      it probably was! don’t sleep on the microwave food!

    • @SophieLaF0ntaine
      @SophieLaF0ntaine ปีที่แล้ว +17

      I think microwaved food IS amazing, even when not dressed up with edible flowers and garnish.

    • @survivor3833
      @survivor3833 8 หลายเดือนก่อน

      To be fair - thay got Mac&Cheese! It's like one of the best food ever, gonna have it for rn.

  • @shroomrooms7801
    @shroomrooms7801 5 ปีที่แล้ว +8265

    Is this the dude that ran around with a salmon “ suspiciously’

    • @kilroywashere9343
      @kilroywashere9343 4 ปีที่แล้ว +43

      Shroom Rooms yes

    • @shroomrooms7801
      @shroomrooms7801 4 ปีที่แล้ว +16

      Thx for the likes guyss

    • @lukehp7431
      @lukehp7431 4 ปีที่แล้ว +67

      he should get arrested for that....

    • @kob6912
      @kob6912 4 ปีที่แล้ว +8

      luke hp that’s the point

    • @user-pz6kq2tv9m
      @user-pz6kq2tv9m 4 ปีที่แล้ว +4

      😂

  • @xandralinest89
    @xandralinest89 6 ปีที่แล้ว +3358

    “They were in Paris last night...tonight they’re in the shed”😂

    • @megandrover340
      @megandrover340 5 ปีที่แล้ว +45

      he says after murdering some travelers*

    • @chokeholdcrew
      @chokeholdcrew 5 ปีที่แล้ว +9

      That was brilliant xD

  • @legvas9059
    @legvas9059 3 ปีที่แล้ว +813

    “It feels like something I had as a kid.” He wasn’t wrong 😂

    • @denied7616
      @denied7616 3 ปีที่แล้ว +112

      that's actually so sweet, he got ready-made food to eat and instead of it being disappointing, it reminded him of childhood

  • @energeticwhirlpool8666
    @energeticwhirlpool8666 4 ปีที่แล้ว +543

    There's some major lessons in marketing to learn here

    • @filipdaniel4378
      @filipdaniel4378 3 ปีที่แล้ว +32

      Just one:Lie and lie big

    • @kugelblitzingularity304
      @kugelblitzingularity304 3 ปีที่แล้ว +9

      It kinda only worked because they cant be sued tho

    • @energeticwhirlpool8666
      @energeticwhirlpool8666 3 ปีที่แล้ว +5

      @@kugelblitzingularity304 False Advertising for the win!!

    • @Soshi12005
      @Soshi12005 3 ปีที่แล้ว +2

      The only marketing needed was a bunch of friends to do fake reviews. Fake websites and photos. You don’t need much to promote a restaurant for a one time wonder. The reviews drive up the rating on TripAdvisor and people just see it

  • @lawlietmesses8131
    @lawlietmesses8131 5 ปีที่แล้ว +6722

    id get so much anxiety from having to tell so many people i was booked

    • @xiupsilon876
      @xiupsilon876 5 ปีที่แล้ว +366

      I'd get anxiety from actually trying to pull it like he did in the end. Imagine if one of the people actually knew food like a chef and got angry like Ramsey or something. I would have felt so ashamed.

    • @woobackmak
      @woobackmak 5 ปีที่แล้ว +7

      Gray Kin same i could’ve never but it was cool to see how he pulled it off in the end :)

    • @lawlietmesses8131
      @lawlietmesses8131 5 ปีที่แล้ว +1

      i never realized how dramatically this comment blew up sksk woAh

    • @okaycharlie7664
      @okaycharlie7664 5 ปีที่แล้ว

      I tried to click on your pic

    • @someoneelsenow
      @someoneelsenow 4 ปีที่แล้ว +5

      this guys for sure on adderall or some shit look at his eyes

  • @nora.9600
    @nora.9600 5 ปีที่แล้ว +5617

    the people on the roof are my last two brain cells

    • @springrollwang4441
      @springrollwang4441 5 ปีที่แล้ว +162

      I'll pay $100 for a meal to eat on the roof.
      There's no such roof in my country.

    • @NoahDitlefsen
      @NoahDitlefsen 4 ปีที่แล้ว +19

      @@springrollwang4441 what kinda country you live in lol

    • @JoTlz
      @JoTlz 4 ปีที่แล้ว +13

      Burh you never watch gravity falls?

    • @honestabe5153
      @honestabe5153 4 ปีที่แล้ว +4

      That doesn't even make sense

    • @user-oj2ko5yi4z
      @user-oj2ko5yi4z 4 ปีที่แล้ว +3

      bob kåre andersen they’re talking about flat roofs

  • @boopusreload
    @boopusreload 4 ปีที่แล้ว +431

    “Lying wont get you anywhere in life”

  • @JohnSmith-su3ze
    @JohnSmith-su3ze 3 ปีที่แล้ว +186

    "People don't trust their own senses over what they read online"
    This has become even more true since he said it. Tragic.

  • @user-ex6xh1cm3b
    @user-ex6xh1cm3b 6 ปีที่แล้ว +1879

    lost it from the very start but lost it again when the waitress said namaste

    • @jandizzy21
      @jandizzy21 6 ปีที่แล้ว +19

      ahahahahah same that part really got me

    • @NeoFighterX
      @NeoFighterX 6 ปีที่แล้ว +5

      Hahahahahaha

    • @shresthabijay26
      @shresthabijay26 6 ปีที่แล้ว +3

      Whats funny?

    • @navaryn2938
      @navaryn2938 5 ปีที่แล้ว +1

      "What the hell am i going to sau now"

    • @suhani551
      @suhani551 3 ปีที่แล้ว +1

      Ikr! Why the hell did she say that???? I am Indian

  • @lachrymarum_
    @lachrymarum_ 5 ปีที่แล้ว +3871

    "watch out, there's quite a disgusting mattress on the floor there." 😂 exactly what i wanna hear walking into a restaurant!

    • @Percocetian
      @Percocetian 5 ปีที่แล้ว +7

      ikr

    • @chloe-dr4rk
      @chloe-dr4rk 5 ปีที่แล้ว +89

      they probably thought he was kidding which was the genius of it

    • @albertsigmund4318
      @albertsigmund4318 3 ปีที่แล้ว +7

      but it adds excitement and tension.

    • @Nersius
      @Nersius 2 ปีที่แล้ว +5

      @@chloe-dr4rk Some restaurants are near 'eh' places or are near alleys.
      In my city there's a well reputed restaurant that's been open for decades, the outside garbage's fetor made me want to skip out on my reservation (the food was actually great).

  • @ravenestrella2310
    @ravenestrella2310 2 ปีที่แล้ว +429

    Can we just take a moment to appreciate the balls of sheer steel this guy has for pulling this off?

  • @chickencottage9449
    @chickencottage9449 3 ปีที่แล้ว +127

    I remember my parents talking about this ‘restaurant’ 😂😂

  • @trueshooter9115
    @trueshooter9115 6 ปีที่แล้ว +4103

    Someone needs give this man the troll of the year award ! That was absolutely brilliant and executed perfectly.

    • @sunchildtine
      @sunchildtine 6 ปีที่แล้ว +48

      he is certainly gifted. i just read his articles and he is really entertainingly good.

    • @toni7575
      @toni7575 6 ปีที่แล้ว +7

      dont you see this never happened? the video is a joke about itself

    • @kadblue2000
      @kadblue2000 6 ปีที่แล้ว +6

      He also faked a fashion designer lol

    • @kadblue2000
      @kadblue2000 6 ปีที่แล้ว +1

      Damn I just realised dj sambience
      LMFAO

  • @Carla_-id5zu
    @Carla_-id5zu 5 ปีที่แล้ว +706

    I lost it at 15.46 when the waitress just randomly said ‘namaste’ as she left. Legendary

    • @nomadequipment2177
      @nomadequipment2177 5 ปีที่แล้ว +6

      Lol yeh so pertentus

    • @themarbleindex643
      @themarbleindex643 5 ปีที่แล้ว +5

      I would like your comment, but it's at 69 likes and I'm an immature Redditor.

    • @cringebinge8342
      @cringebinge8342 5 ปีที่แล้ว

      Same!! So random!!!

  • @zacheryjequinto7259
    @zacheryjequinto7259 3 ปีที่แล้ว +110

    Even though you feel duped. Think about it, you got to be in a restaurant that wasn't real that got to number #1 on TripAdvisor. You are the only ones there on the one night it was open. So it's amazing

  • @calvin.somerville
    @calvin.somerville 2 ปีที่แล้ว +68

    The whole concept of this restaurant is amazing. From the garden atmosphere, to the DJ playing restaurant sounds to the idea of ordering the mood you are in!!! Like this actually should be. Real restaurant.

  • @zacalsop2
    @zacalsop2 6 ปีที่แล้ว +15882

    Bravo to you sir. The funny thing is, you created the exact kind of place/environment that would actually be enjoyed by these kind of folk.

    • @ConstantThrowing
      @ConstantThrowing 6 ปีที่แล้ว +98

      You mean you and your friends parents?

    • @Lahautz
      @Lahautz 6 ปีที่แล้ว +68

      Big fan bro, this guy's work really reminds of you. Your really really should collab with him.

    • @WildeBearable
      @WildeBearable 6 ปีที่แล้ว +9

      Swear you are the same person...

    • @fen4554
      @fen4554 6 ปีที่แล้ว +7

      I think what you mean is; whatever it is, there are people out there who dig it.

    • @zacalsop2
      @zacalsop2 6 ปีที่แล้ว +237

      Especially if there an element of exclusivity. The experience he ended up creating, regardless of if it was fictitious to start with ended up being something that would be pretty enjoyable or at the very least notable, which is enough sometimes. With regards to the food, we all know that shit doesn't matter, it's all in your head. I found out last week that all Skittles taste the same yet I still hate the yellow ones.

  • @billgatesfanclub
    @billgatesfanclub 5 ปีที่แล้ว +1849

    Omg him on the roof at the table just killed me. This lad.

    • @nomadequipment2177
      @nomadequipment2177 5 ปีที่แล้ว +5

      Can I interest you in half a popsicle?

    • @kmadoom
      @kmadoom 5 ปีที่แล้ว +2

      UK:
      US: on fo nem dat boy on the roof onna table had me dead. This nogga

    • @chelcito787
      @chelcito787 5 ปีที่แล้ว +9

      Kevin Vivaldo you must not be from the USA.

    • @jules-marcdavis6843
      @jules-marcdavis6843 5 ปีที่แล้ว

      @@chelcito787 si'...

    • @themalaymenagerie3350
      @themalaymenagerie3350 4 ปีที่แล้ว

      R/madlad

  • @remmidemmi496
    @remmidemmi496 ปีที่แล้ว +88

    Life lesson: Before you open a restaurant, have it advertised online and just tell everyone it’s fully booked for months. Once you’re ready they’ll be gagging for it.

  • @louvega8414
    @louvega8414 3 ปีที่แล้ว +60

    Comedians make us laugh; often without realising we are laughing at ourselves. That's clever and at it's best irreverent. This guy is a comedian.

  • @winonadaphne6445
    @winonadaphne6445 6 ปีที่แล้ว +705

    THE MUSIC IS LITERALLY BACKGROUND NOISE FROM A RESTAURANT ---- BRILLIANT XDDDD

    • @ijuldzulfadli903
      @ijuldzulfadli903 5 ปีที่แล้ว +3

      Winona Daphne i missed that 😂😂😂

  • @SimmiXAmora
    @SimmiXAmora 5 ปีที่แล้ว +3080

    I was 8 minutes in before I realized he told everyone he was fully booked and no one actually ever came😂

    • @darlenecartile226
      @darlenecartile226 5 ปีที่แล้ว +9

      I_Potato omg same!

    • @LulledAwake2
      @LulledAwake2 5 ปีที่แล้ว +10

      They did tho

    • @ThePeacePlant
      @ThePeacePlant 5 ปีที่แล้ว +62

      Huh? People actually came though. He called people back

    • @kevin-bf4ww
      @kevin-bf4ww 4 ปีที่แล้ว +44

      the whole thing is a metacommentary
      the first time you watch it you kind of gloss over "8 of the 10 tables are going to be staffed with actors hamming it up" then you just film the fake phonecall scenes and you film the fake walking a couple actors blindfolded scenes and you're done

    • @bubblegumbxtchh
      @bubblegumbxtchh 4 ปีที่แล้ว +4

      Snootches Bootches I think maybe they thought that some of the reviews were real

  • @moirawhite6960
    @moirawhite6960 3 ปีที่แล้ว +96

    Is it "naughty " or is it a perfect representation of how we blindly believe creditless people/sites/ opinions all day everyday? I think it's brilliant and an eye opener to anyone calling this "naughty" as they are probably guilty of saud blind belief.

  • @beautifulcarpetdiagram
    @beautifulcarpetdiagram 3 ปีที่แล้ว +59

    A restaurant that serves food out of irregular home dishes and creates this homely atmosphere would actually be great

  • @devonharris5936
    @devonharris5936 5 ปีที่แล้ว +2646

    Best bit of the whole video: "People don't trust their own senses over what they read online"

    • @sergium7885
      @sergium7885 4 ปีที่แล้ว +15

      That's tough

    • @BrialMusic
      @BrialMusic 4 ปีที่แล้ว +2

      I noticed this in the UK mostly. Why do brits love to listen to reviews so much?

    • @jeremycope1262
      @jeremycope1262 3 ปีที่แล้ว +3

      I just texted a link to this video to my sister with that quote. It's terrifyingly true

    • @Subhrajyoti
      @Subhrajyoti 2 ปีที่แล้ว +1

      Just saying , in India reviews work but we still like to see the place first, Out of curiosity we do often check the places we wanna go instead of reviews

    • @Ibz183
      @Ibz183 2 ปีที่แล้ว

      @@BrialMusic s to iOS sss A’s

  • @mikehocksbig
    @mikehocksbig 6 ปีที่แล้ว +1027

    Lived in Dulwich my whole life, so naturally did try to book but just always got voicemail... Makes sense now

    • @majorphysics3669
      @majorphysics3669 6 ปีที่แล้ว +194

      Hahahaha no way. That's really funny. I would have thought people would take to twitter to ask "is anybody getting into this restaurant" and then people as a group would deduce that it was fake.

    • @stevenglansburg856
      @stevenglansburg856 6 ปีที่แล้ว +9

      Teren Essex this was fake, double fake; a fake about a fake.

    • @TheClari25
      @TheClari25 6 ปีที่แล้ว +48

      When he did reply to some of the people that booked, one of them was surprised and had thought it was a fake. So lots of people probably suspected that it was fake

    • @seventhsense34
      @seventhsense34 6 ปีที่แล้ว +18

      You're right guys. Probably some people suspected it's fake; but the restaurant still reached the top in the end. Quite weird :)

  • @dv3034
    @dv3034 3 ปีที่แล้ว +287

    Dislikes are from the people who didn't get a table.

  • @MsKefir
    @MsKefir 3 ปีที่แล้ว +56

    When I first saw this video few years ago I thought who can get a prep meal in an actual restaurant and not notice and say that it's delicious. But then I visited London for few weeks and now I understand completely.

    • @juliusklugi7430
      @juliusklugi7430 3 ปีที่แล้ว +1

      www.godsavethepoints.com/13-most-michelin-starred-cities-in-the-world/
      Better up your budget next time.

  • @masonleitch
    @masonleitch 6 ปีที่แล้ว +2269

    The people who disliked this video are the people who couldn’t get a table at this fake restaurant. They were still salty about it.

    • @fl2rms
      @fl2rms 5 ปีที่แล้ว

      Salty kkkkkk

    • @altarp7331
      @altarp7331 ปีที่แล้ว

      Yes, and if this were real, wouldn't people upset they couldn't get a table post a bad review?

    • @noddingbart6915
      @noddingbart6915 ปีที่แล้ว +4

      @@altarp7331 Lmao you're missing the point. He was talking about the dislike under this video, back when there was still a number under the dislike button.

  • @therealMattikai
    @therealMattikai 6 ปีที่แล้ว +304

    "There was DJ Sambience, who literally played sounds of a restaurant" I had to pause the video because I was laughing so hard

  • @LeahsLover
    @LeahsLover 4 ปีที่แล้ว +589

    I'm not surprised, Britain isn't known for their food.

    • @ssssSTopmotion
      @ssssSTopmotion 4 ปีที่แล้ว +3

      Wdyn?

    • @tejas6925
      @tejas6925 3 ปีที่แล้ว +29

      gordan ramsay has entered the chat

    • @emiliak2597
      @emiliak2597 3 ปีที่แล้ว +98

      @@tejas6925 Gordon doesn’t make English food. He’s an international chef (cause he knows he wouldn’t get a career with fish&chips and meat pies lol)

    • @seansola6708
      @seansola6708 3 ปีที่แล้ว +6

      Your right.
      French: *Has the world's best Cuisine.*
      British: "want some fish and chips?"

    • @MrMajsterixx
      @MrMajsterixx 3 ปีที่แล้ว +3

      @@emiliak2597 Yea + i think he is good chef probably, but he isnt anything else than a Chef that made his TV show. Its the TV that makes him look like god chef

  • @RiffRaffMama.
    @RiffRaffMama. 4 ปีที่แล้ว +36

    I was literally on the edge of my seat. I kept expecting someone to call them out on it in front of everyone.

  • @joesjoeys
    @joesjoeys 6 ปีที่แล้ว +1597

    This is the #1 video on youtube, it took me 4 months to book a viewing of it.

    • @Smashingit2022
      @Smashingit2022 6 ปีที่แล้ว +4

      S Y too hilarious! I’m lying in bed with my earphones in and just woke my husband up snorting with laughter....

    • @eedesign878
      @eedesign878 6 ปีที่แล้ว +6

      And then you had to watch it with cloth over your eyes.

    • @samsaw71
      @samsaw71 6 ปีที่แล้ว

      Would you like to watch it again?

  • @ianmt5798
    @ianmt5798 6 ปีที่แล้ว +1499

    "FAKE IT TILL YOU MAKE IT "

    • @Profesors06
      @Profesors06 6 ปีที่แล้ว +2

      M. ian if you can't make it, fake it

    • @ricen0odle118
      @ricen0odle118 6 ปีที่แล้ว

      FAKE IT TILL YOU BECOME IT

    • @frankexit
      @frankexit 6 ปีที่แล้ว +4

      that's the lying cheating world we live in, it's a miracle when you find a completely honest person nowadays, just shows how easy it is to create fake reviews, Snopes will tell you the news article is fake, but what if Snopes is fake? You're gonna have to think for yourself when you shop on Amazon or look for a new place to eat, sadly.

    • @rotipisang
      @rotipisang 6 ปีที่แล้ว

      Frank Beauchamp put nicely faking is a form of learning haha

    • @frankexit
      @frankexit 6 ปีที่แล้ว

      LMFAO Yes, I saw totally seeking a method to justify why people scam others, haha I totally wanted all these people to get scammed when they called his burner fone a hundred times lol

  • @ZenCenterUpaya
    @ZenCenterUpaya 2 ปีที่แล้ว +18

    Just goes to show how much people want to feel like they are "exclusive" and "In".

  • @adityanugraha5693
    @adityanugraha5693 6 ปีที่แล้ว +1867

    i thought he was georgio peviani...
    MIND BLOWN...O.O

    • @kakaphd3563
      @kakaphd3563 6 ปีที่แล้ว +149

      Aditya Nugraha he can be everyone. Even you.

    • @shentser01
      @shentser01 5 ปีที่แล้ว +1

      Blxck Syke

    • @loftyboar2186
      @loftyboar2186 5 ปีที่แล้ว +12

      Maybe he can fake how he become the england president
      If he do that I will blow my head off

    • @Orgastics
      @Orgastics 5 ปีที่แล้ว +9

      He's a man when many names. You can considered him as a legend in all traits.

    • @fantasyphilosophy3261
      @fantasyphilosophy3261 5 ปีที่แล้ว +1

      @@shentser01 nice save

  • @blazer6248
    @blazer6248 5 ปีที่แล้ว +1856

    Why does he keep hats outside in a storage bin? 🤣

    • @jessicaable5095
      @jessicaable5095 5 ปีที่แล้ว +112

      Asking the real questions

    • @nomadequipment2177
      @nomadequipment2177 5 ปีที่แล้ว +54

      You don't?

    • @issumusi
      @issumusi 5 ปีที่แล้ว +73

      its a British thing

    • @martindye
      @martindye 5 ปีที่แล้ว +45

      Ah good reminder. I'm going to arrange my hats in my Outside Hat Bin (OHB), by season today.

    • @theblueshepard776
      @theblueshepard776 5 ปีที่แล้ว +3

      Don't know, but I have so many hats that this is what I need to do.

  • @hainguyenvanphie
    @hainguyenvanphie 3 ปีที่แล้ว +24

    Every minute this video was running, my mind was thinking "This is going way too far!" 😂

  • @deecopps
    @deecopps 3 ปีที่แล้ว +18

    the fact he pulled this off is beyond impressive

  • @xWood4000
    @xWood4000 6 ปีที่แล้ว +6547

    Having beers on the roof sounds sounds like a great idea.

    • @AMalas
      @AMalas 6 ปีที่แล้ว +228

      xWood4000 xD
      Especially with the only way down being a loose ladder

    • @kmutbutt1996
      @kmutbutt1996 6 ปีที่แล้ว +30

      You should watch workaholics

    • @adrianborinsky2989
      @adrianborinsky2989 6 ปีที่แล้ว +31

      I mean, i'd bring a hookah up there and were set for the night mate

    • @TheJackkiller703
      @TheJackkiller703 6 ปีที่แล้ว +6

      We have that in The Netherlands in Rotterdam. It's called the rooftop. Just a bar/restaurant on top of a skyscraper.

    • @adrianborinsky2989
      @adrianborinsky2989 6 ปีที่แล้ว +14

      Emile Grinwis You mean a rooftop terrasse? It's not anything rare, pretty sure every city has tons of them

  • @olliejay4596
    @olliejay4596 3 ปีที่แล้ว +53

    lmao when she served the food and then say “namaste”😭😭

  • @fishingtacklechannel
    @fishingtacklechannel 2 ปีที่แล้ว +9

    What he’s doing is actually ART! Lol

  • @alxofiedkxkxk1335
    @alxofiedkxkxk1335 5 ปีที่แล้ว +1851

    omg playing music of people casually talking to bring up the atmosphere i’m fucking crying that’s such a good idea

    • @MightyJogurt1
      @MightyJogurt1 4 ปีที่แล้ว +32

      That DJ mixed some good stuff :'D

    • @GG4EVA623
      @GG4EVA623 3 ปีที่แล้ว +73

      And to cover up the beeping noise of the microwave

    • @Luboman411
      @Luboman411 ปีที่แล้ว +1

      Real restaurants do that all the time. It's been shown that having a nice atmosphere that sounds social and full of people actually makes humans hungrier, willing to eat more and willing to stay for longer. And if there's loud music that's fast and upbeat, it makes humans eat way more than intended. This guy certainly did his research.

  • @a1bestrentals
    @a1bestrentals 6 ปีที่แล้ว +717

    This guy has just opened all kinds of employment opportunities. Major marketing talent.

  • @82rodgers
    @82rodgers ปีที่แล้ว +5

    "This is the longest I've ever held someone's hand" XD This guy has no limit! I would chill with a cup a soup in his backyard anytime, so funny and down to earth.

  • @BeanmanHD
    @BeanmanHD 4 ปีที่แล้ว +4

    This is insane! So much work and effort, i love it!

  • @nikolayneychev5839
    @nikolayneychev5839 5 ปีที่แล้ว +2708

    isnt it amazing that there were no bad reviews from people that were annoyed the place is always fully booked...

    • @Moonwizard420
      @Moonwizard420 5 ปีที่แล้ว +542

      Well you can't really be mad that you can't get a table. That's not a negative aspect of a restaurant. If anything, it just enforces a positive.

    • @kowikowi465
      @kowikowi465 5 ปีที่แล้ว +136

      @@Moonwizard420 because the rating always are rational and wellthought

    • @emilychb6621
      @emilychb6621 4 ปีที่แล้ว +40

      @@kowikowi465 I reckon you can just ask TripAdvisor to remove those negative reviews without a point.

    • @PoulJulle-wb9iu
      @PoulJulle-wb9iu 4 ปีที่แล้ว +3

      @@emilychb6621 as long as u pay the greedy bastards

    • @SolarClarence
      @SolarClarence 4 ปีที่แล้ว +27

      @@PoulJulle-wb9iu it's been known for a while that fake negative reviews appear on real places just so tripadvisor can notify you that they can remove it -for a fee-

  • @elv_on
    @elv_on 6 ปีที่แล้ว +360

    Imagine the face of the owner of the second best restaurant in London when he found out. Ladies and gentleman, the king of all trolls. Bravo

  • @PlaySA
    @PlaySA 3 ปีที่แล้ว +11

    I love that the second these kind of people hear about or see something they can't have they'll do anything to get it. Brilliant piece of prank satire

  • @user-lz8tk2th6r
    @user-lz8tk2th6r 3 หลายเดือนก่อน +1

    Single most brilliant and impressive videos I’ve seen in my life. Period.

  • @vivalasagne3726
    @vivalasagne3726 6 ปีที่แล้ว +477

    Solid gold satire. This guy is an absolute genius.

  • @toldyouso5588
    @toldyouso5588 4 ปีที่แล้ว +2952

    This is the guy who tricked the emperor to put on his new invisible clothes that he convinced everyone could not see if they were stupid.

  • @skipper6932
    @skipper6932 2 ปีที่แล้ว +8

    this dude has single handedly made vice documentaries good again

  • @wesflarger
    @wesflarger 3 ปีที่แล้ว +18

    They basically did this on an episode of an old American show called Mission Hill. They made a club but never let anyone on and it became the most popular club in town but it wasn’t even real.

  • @NHSOLE
    @NHSOLE 6 ปีที่แล้ว +1078

    I lost it at the restaurant dj 😂😂😭

    • @9385dee7
      @9385dee7 6 ปีที่แล้ว

      Nini N. 😂😂😂

    • @gabetaylo
      @gabetaylo 6 ปีที่แล้ว +13

      excuse me, he has a name and it is *dj sambiance*

  • @atikarahasta709
    @atikarahasta709 5 ปีที่แล้ว +2270

    Still better than fyre festival

    • @thienanho5328
      @thienanho5328 5 ปีที่แล้ว +31

      And cleaner than AnimalFurrest

    • @danskrr
      @danskrr 5 ปีที่แล้ว +23

      and way cleaner than Rainfurrest

    • @gabrielaluna4091
      @gabrielaluna4091 5 ปีที่แล้ว +5

      BEST COMMENT EVER.

    • @trx3254
      @trx3254 4 ปีที่แล้ว +5

      And it’s better than Woodstock 99

    • @dipeshgrg7685
      @dipeshgrg7685 4 ปีที่แล้ว +2

      internet historian???

  • @phoenixwa_2419
    @phoenixwa_2419 3 ปีที่แล้ว +14

    "Soup out of a mug. Sort of a wartime classic."

  • @extium9261
    @extium9261 3 ปีที่แล้ว +32

    This could be a legitimate business ngl. There's one similar like this in Malaysia where a plethora of scrumptious food is aesthetically placed on a long wooden table in the middle of the sightful paddy field. The business is doing phenomenal considering there's no competition. Even famous celebrities and the Apple team has been there.

    • @YiWenLim1206
      @YiWenLim1206 ปีที่แล้ว +1

      Interesting, may I know more on this please? Is there an article on it? Or some keywords to Google more on this?

    • @artwithsoli5450
      @artwithsoli5450 ปีที่แล้ว +1

      What is it called?

    • @fraidykat
      @fraidykat 8 หลายเดือนก่อน

      @@artwithsoli5450 Plank in a Field.

  • @Icetubexd
    @Icetubexd 6 ปีที่แล้ว +812

    I expected nothing when I clicked, but this is the best thing I've watched this month.

    • @DrDune
      @DrDune 6 ปีที่แล้ว +2

      legit how i felt at the end

    • @peterschnelle40
      @peterschnelle40 6 ปีที่แล้ว +6

      you took the words out of my mouth. I was so ready to click out of it in the first 30 seconds, yet here I am 18 minutes later

    • @TheEnderflare
      @TheEnderflare 6 ปีที่แล้ว +2

      So it's the best thing you watched all year?

  • @OPFilmAndPhotography
    @OPFilmAndPhotography 6 ปีที่แล้ว +8350

    I was laughing out loud throughout! Probably the best documentary Vice has done in a long time!

    • @renaudjacob3244
      @renaudjacob3244 6 ปีที่แล้ว +40

      Oobah Butler is a genius, I recommend reading his other article's on www.vice.com/en_uk/contributor/oobah-butler. Especially the one about Paris fashion week..

    • @OPFilmAndPhotography
      @OPFilmAndPhotography 6 ปีที่แล้ว +3

      Ahhh good shout mate, thank you. Gonna take a look now

    • @WoahthereIan
      @WoahthereIan 6 ปีที่แล้ว +4

      It's up there!

    • @jadencarruthers3928
      @jadencarruthers3928 6 ปีที่แล้ว +34

      Yeah its nice too just watch a classic unbiased documentary with no political agenda from vice

    • @yellowish1966
      @yellowish1966 6 ปีที่แล้ว +2

      OP! Film And Photography OMG me too! 🤣🤣🤣

  • @puumpkenn
    @puumpkenn 3 ปีที่แล้ว +14

    i know im three years late to this but 4/6 groups tried to rebook after you served them hot and ready meals? fucking brilliant

    • @shirogami4224
      @shirogami4224 3 ปีที่แล้ว +1

      Seriously?

    • @puumpkenn
      @puumpkenn 3 ปีที่แล้ว +3

      @@shirogami4224 lmao yeah? it’s hilarious. It’s seriously so funny to see how influential and silly humans are.

  • @kbee1735
    @kbee1735 2 ปีที่แล้ว +2

    This is the most hilarious Vice video I’ve ever seen!!! And what a spoof on restaurant reviews!! Way to go!!

  • @crazydog3307
    @crazydog3307 6 ปีที่แล้ว +317

    This guy is an almost godlike level of troll

  • @alsenar2
    @alsenar2 4 ปีที่แล้ว +2531

    This does just prove how easily you can manipulate people into thinking "this is really good".

    • @jdm2626
      @jdm2626 4 ปีที่แล้ว +54

      I guarentee there are plenty of restaurants with fake reviews just to get people interested in trying it out, even if the food is horrible.

    • @MouAresounTaPneusta
      @MouAresounTaPneusta 4 ปีที่แล้ว +3

      Or really bad...

    • @lillvesp
      @lillvesp 3 ปีที่แล้ว +27

      Yeah but this entire video could be fake as well

    • @notayoutuber3518
      @notayoutuber3518 2 ปีที่แล้ว +1

      @@lillvesp So true

    • @loturzelrestaurant
      @loturzelrestaurant 2 ปีที่แล้ว

      Epic.
      This was meant to teach people Humility
      and Anti-Scam-Skills, yeah?
      Nice!
      Humility is Key!

  • @wipperwil
    @wipperwil 3 ปีที่แล้ว +1

    Priceless. This is gold.

  • @chrissalimi8708
    @chrissalimi8708 2 ปีที่แล้ว +5

    I think the real amazing thing here is the fact that this man kept a straight face through the whole night!

  • @constantlylaggingbehind--1030
    @constantlylaggingbehind--1030 5 ปีที่แล้ว +186

    I live in town that has a huge forest next to it. There is a family with a house in the forest and on weekends they open it up as a café. You sit in their garden and they make all their food and drink themselves, but it is really good and they get great reviews. It seems so homely and raw and I think that that is the effect it had in the people who went to this restaurant.

    • @preciouscarait6352
      @preciouscarait6352 5 ปีที่แล้ว +2

      ConstantlyLaggingBehind-//://- wait, do they have permits? Cause if they're charging people, wouldn't they need it to serve food?

  • @crashyyy4116
    @crashyyy4116 6 ปีที่แล้ว +778

    I had to pause and start laughing for a minute or so when he showed his foot as the ham hock.

  • @naiarasantos2145
    @naiarasantos2145 3 ปีที่แล้ว

    Thank you for creating this content, gratitude!

  • @bradleywills9475
    @bradleywills9475 ปีที่แล้ว +2

    This is the best social commentary I've seen in awhile lol

  • @user-qs1ub5gk1h
    @user-qs1ub5gk1h 6 ปีที่แล้ว +1215

    The worst thing about it all is that I’d still eat there.

    • @PogieJoe
      @PogieJoe 6 ปีที่แล้ว +36

      100% same.

    • @alalalala57
      @alalalala57 6 ปีที่แล้ว +19

      下佐粉ケイ That's the point. Its a good joke that people actually want to be real.

    • @Hollyweed1
      @Hollyweed1 6 ปีที่แล้ว +1

      You’re Chinese ofcourse you would.

    • @MrNappySlaps
      @MrNappySlaps 6 ปีที่แล้ว +2

      Craving a cup of soup now....

    • @claudioschu1131
      @claudioschu1131 6 ปีที่แล้ว +1

      Hollyweed their name is japanese.

  • @bengiaape819
    @bengiaape819 4 ปีที่แล้ว +470

    "Soup out of mug, it's like a wartime classic" I cracked hard here🤣

  • @shanequenzer871
    @shanequenzer871 ปีที่แล้ว +3

    This is just extremely inspiring to me. I watch it a few times a year just to amp up and pursue my business dreams

  • @fredblogs12345
    @fredblogs12345 4 ปีที่แล้ว +3

    My anxiety cant handle this. but it's flipping amazing!!!

  • @henrynuttall7477
    @henrynuttall7477 5 ปีที่แล้ว +1098

    The DJ is the bet part for me.... "I dont want to look stupid"

  • @TheGregersdk
    @TheGregersdk 6 ปีที่แล้ว +1775

    The only thing wrong with this video, is that the content is soo much better than the title lets you know... This is truly the most brilliant experiment I've seen... For years maybe! Congratulations Vice, this is the sort of stories I hope from you with glee!

  • @ChicaStones
    @ChicaStones 2 ปีที่แล้ว +11

    This man has finessed the art of bullshitting to perfection. I absolutely respect that with all my soul

  • @yozgatli66ilker
    @yozgatli66ilker 3 ปีที่แล้ว

    I love these series of you Ellen!
    It’s different then being in the studio.

  • @urmaker
    @urmaker 6 ปีที่แล้ว +6306

    I can't stop laughing! He easily could have been someone who kidnapped everyone. "Meet me at the intersection and we will be there."."Put these blindfolds on and walk with me.". If a restaurant said that to me I would laugh and leave. This is amazing!

    • @johnf.3307
      @johnf.3307 6 ปีที่แล้ว +45

      He couldve been on one of your stories

    • @rudolf895
      @rudolf895 6 ปีที่แล้ว +10

      urmaker then he'd just edit your part out lol

    • @BodhiGeraci
      @BodhiGeraci 6 ปีที่แล้ว +1

      camera's tho

    • @f1ggyc
      @f1ggyc 6 ปีที่แล้ว +108

      People trusted him cause the TripAdvisor convinced them so much

    • @anon420anon
      @anon420anon 6 ปีที่แล้ว +120

      Humans have a real curiosity for what's unknown. Plus hipsters can't stay away from shit like this. lol

  • @thecitizenjoan
    @thecitizenjoan 5 ปีที่แล้ว +6694

    Imagine if Oobah put actual effort into something that actually existed. He would be richer than Jeff Bezos.

    • @Urza9814
      @Urza9814 5 ปีที่แล้ว +372

      If he used the same methods he'd just get arrested for fraud...

    • @nomadequipment2177
      @nomadequipment2177 5 ปีที่แล้ว +1

      Hi👋

    • @jblasutavario9549
      @jblasutavario9549 5 ปีที่แล้ว +19

      @@nomadequipment2177
      Namaste 🙏

    • @wl6027
      @wl6027 5 ปีที่แล้ว +31

      but he did put a ton of effort into this

    • @cutienerdgirl
      @cutienerdgirl 5 ปีที่แล้ว +86

      @@Urza9814 If he put his effort into something real it wouldn't be fraud. Keyword: REAL.

  • @vampoftrance
    @vampoftrance 3 ปีที่แล้ว +9

    That made me so happy to see those chickens. I always brought my pet chicken to restaurant with me, and it was a huge hit! Travis loves his birds and I liked seeing that in your video. Also when I reviewed on Trip Advisor, the manager would ask me " are you bringing a chicken with you tonight?" And I became the top reviewer for a little while here.

  • @videos8159
    @videos8159 2 ปีที่แล้ว +6

    07:40. his reaction after skyping with the pr agency is exactly my reaction whenever I have to deal with those guys

  • @lenny6685
    @lenny6685 5 ปีที่แล้ว +389

    Worlds best placebo effect, lmao. This is genius!

    • @CoCoProductions
      @CoCoProductions 5 ปีที่แล้ว +1

      Lenny i see u everywhere i

    • @thelastcube.
      @thelastcube. 5 ปีที่แล้ว

      @@CoCoProductions you see his prof pic everywhere
      Oh yeah yeah

  • @AmethystEyes
    @AmethystEyes 6 ปีที่แล้ว +1167

    I respect the people who didn’t blur their face. Cause you know that they had to get their permission and they said yes. That they’re okay with saying “I was duped, I’m not afraid to say that I was one of those that was duped.”

    • @ballaurina8367
      @ballaurina8367 6 ปีที่แล้ว +32

      I thought they were actors..

    • @KAFaye-nk5tl
      @KAFaye-nk5tl 5 ปีที่แล้ว +35

      bal laurina yeah cause he did say they've got a couple of people pretending to say how good their food is and all 😂

    • @jesuscastaneda7265
      @jesuscastaneda7265 5 ปีที่แล้ว +4

      Or maybe some people are shy I can feel for them lol

    • @AmethystEyes
      @AmethystEyes 5 ปีที่แล้ว +1

      Jesus Castaneda true too.

    • @sidbrun_
      @sidbrun_ 5 ปีที่แล้ว +6

      Maybe they're actors too, and the blurring is only to make it seem like they were regular people.

  • @sebasg37
    @sebasg37 3 ปีที่แล้ว +23

    This should be named "how my unbelievable efforts to waste everybody's time came to fruition"

  • @RealVik123
    @RealVik123 ปีที่แล้ว +2

    My sides,the guys dinning at the roof being handled some beers,"namaste" to other guests,all of them saying its a great restaurant,thats hilarious
    That guy is sth else

  • @nataliesinlalaland
    @nataliesinlalaland 6 ปีที่แล้ว +304

    The guys just casually dining on the roof I’m DYINGGGG😂😂😂😂

  • @Ravikumar_Sharma
    @Ravikumar_Sharma 6 ปีที่แล้ว +782

    No need of MBA in marketing when you are PhD in faking.

  • @BlikeNave
    @BlikeNave ปีที่แล้ว

    I had a lot of favorite moments throughout this, but I really love the DJ slowly bobbing his head at 14:43 to the soundtrack.

  • @user-wy1sl1rk3t
    @user-wy1sl1rk3t 2 หลายเดือนก่อน

    this was hands down so good

  • @0poIE
    @0poIE 6 ปีที่แล้ว +499

    Best line "They tried to book again"

    • @nguyeninhtri1155
      @nguyeninhtri1155 5 ปีที่แล้ว +9

      I'd book again. Look great to have a dinner in back yard.

    • @Kehwanna
      @Kehwanna 5 ปีที่แล้ว +9

      Agreed. If the food were good quality then I think a lot of people would like that backyard cookout party appeal. There's a place in Philadelphia called Cavanaugh's River Deck, which is basically some outdoor night club next to the river downtown, the place is nothing but some pavilions and some bars with plastic furniture. It has that backyard party feel, which is why people love it, because the environment just feels open, somewhat reminiscent of a college party, and not so pedantic. So people would totally frequent The Shed at Dulwich if it had decent restaurant quality food and service.

    • @Jenbrinkerjackson
      @Jenbrinkerjackson 5 ปีที่แล้ว

      For me, the best was: "I went for horny and was not disappointed"