The Lean Writing Method: The Easiest Way To Start Writing Online In 2023
ฝัง
- เผยแพร่เมื่อ 15 มิ.ย. 2024
- *This is the FIRST and ONLY time we share this framework publicly.*
After watching this recording, you will walk away with our exact proven process for...
• Publishing short-form “outlines as content.”
• Expanding proven short-form content into long-form content.
• And resurfacing your best content over and over again (allowing you to schedule months worth of content in advance, and build your audience on autopilot).
If you are looking to start (or accelerate) your online writing journey in 2023, this is exactly what you need to achieve your goal.
Found this helpful? We have dozens of other FREE resources!
Download our FREE 13,000-word ultimate guide: yt.startwritingonline.com
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• Follow Cole on LinkedIn: / nicolascole
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00:00:00 - Introduction to the Lean Writing Method
00:08:07 - Generating Ideas and Narrowing Down Topics
00:16:15 - The Value of Sharing Lessons Learned in 2022
00:25:16 - Taking Things to the Next Level
00:34:25 - Expanding on the Mistakes of Being in a Rush
00:43:36 - The Flywheel Technique for Content Creation
00:51:40 - Data
![4BANG - NOT LIKE US (REMIX) [Official Music Video]](http://i.ytimg.com/vi/HO22cYkha1s/mqdefault.jpg)
In 50 minutes I feel like I've come away with a loaded blueprint for how to think about generating hundreds of ideas from a few pillar content topics. Incredible. Thank you
I feel the same way. My thought process was so flawed.
Insane value. Listened to this first while driving in the car. Rewatched it two times since here on YT.
Key takeaways:
1. The Lean Writing Method focuses on starting small, gathering data, and expanding on ideas that resonate with people.
2. The goal is to have enough ideas to write about and to double down on the content pieces that are highest performing.
3. There are many different topics that can be written about, and there is a systematic framework for taking a topic and generating ideas
only watched up until 7.30 and feel like I have got years worth of content to write before I have even started my substack page - Nicolas and Dickie are truly 2 great minds
Just re-watched this again today and I've got to say, it's the most value-packed and actionable piece of content out there.
Changing the writing paradigm. That's a big one for me. Unfortunately, before the internet, I learned the old way. Thanks for helping me to break these old ideas.
I literally cannot believe this is free and available for everyone to watch
This is what is called "giving value". Thanks guys! 👊
Okay so this say "In 2023" but in all honest this advice for life 💌
This is precisely what I was looking for. Smart guys!
Easily one of the most actionable webinars I've ever attended.
You just changed my life. I've learned so much in these video
This was super helpful, I almost can't believe we got all of these info for free. Thank you as I promise to implement all that's been taught here.
I left early and came back to watch the replay, 100% worth it. Thank you!
Nicolas builded the Eiffel Tower of ideas. Nicolas and Dickie are pure genii in this writing game, Period.
So grateful for the time and energy you guys are putting into content designed to help writers online. Excited to binge your channel!
🎯 Key Takeaways for quick navigation:
00:00 *🚀 The Lean Writing Method: Removing friction from idea generation, publishing, validation, and content expansion.*
- Lean writing focuses on starting small, gathering data, and expanding on resonating ideas.
- The method prevents wasting time on long-form content that might not resonate with the audience.
01:22 *📝 Generating Topics: Encouraging active participation to generate diverse writing topics.*
- Active participation helps in brainstorming a long list of diverse topics.
- Examples include self-confidence, persuasion, nature, email marketing, etc.
03:28 *💡 Idea Generation: Various approaches to generating ideas for any niche or topic.*
- Tips, skills, tools, traits, steps, goals, books, habits, stories, quotes, secrets, insights, etc., can inspire content ideas.
- These approaches are universal and apply to all niches, breaking the belief that topics are entirely unique to each niche.
07:25 *🔍 Narrowing Ideas: Reining in the abundance of ideas generated through a systematic approach.*
- Using a variety of frameworks to generate ideas can lead to an overwhelming number of topics.
- The two-year test helps in narrowing down ideas by reflecting on personal experiences and unique circumstances.
09:13 *📆 The Two-Year Test: Reflecting on personal experiences and unique circumstances from the past two years to generate writing topics.*
- The test helps in realizing one's unique experiences and expertise.
- It breaks the belief that everything worth writing has already been said, emphasizing the value of personal experiences.
13:02 *📝 Reflecting on 2022: Brainstorming topics based on lessons learned, questions asked, purchases made, habits formed, etc., in the past year.*
- Reflecting on the past year can generate a plethora of topics for the year ahead.
- Sharing personal reflections can resonate with others who may be in similar circumstances or seeking similar insights.
19:39 *📝 Publishing Outlines: Testing ideas without writing lengthy content by publishing outlines.*
- Outlines as content list the main points of an idea without elaborating in full detail.
- This method allows for testing ideas quickly and efficiently, saving time on writing extensive content upfront.
21:59 *📝 Lean writing involves creating lists of ideas quickly and then expanding on them based on audience feedback.*
- Lean writing is about making lists of ideas quickly.
- Everything in writing is a list, from books to articles to Twitter threads.
- By quickly putting out lists and getting feedback, you can expand on the ideas that resonate with your audience.
25:23 *🚀 Expand on your initial lists to create various pieces of content, such as Twitter threads, LinkedIn posts, articles, or even ebooks.*
- The initial list is the outline for different types of content.
- Expanding on the list allows you to create different forms of content.
- Use the list as the outline for longer pieces like ebooks or articles.
29:03 *🧠 Three easy ways to expand any section of your content: give tips, point out mistakes, provide examples.*
- Tips, mistakes, and examples are key to expanding content sections.
- These elements can be used to expand any section of content.
- They help provide depth and engagement in your writing.
43:27 *🔁 Work in reverse by turning parts of your expanded content into standalone pieces, linking back to the original longer content.*
- Turn parts of your expanded content into standalone pieces.
- This allows you to resurface your best content.
- It reduces your workload by leveraging existing content.
46:32 *📝 Writing Approach Overview*
- Importance of publishing to validate ideas.
- Contrast with spending too much time on a single blog post without feedback.
47:18 *🔄 Paradigm Shift in Writing*
- Unlearning traditional writing methods for the digital age.
- Addressing audience questions on templates, openers, formatting, and system.
48:11 *🚶 Implementation Support*
- Invitation to join the Ship 30 for 30 cohort for accountability and guidance.
- Recap and encouragement to start writing using the shared information and tools.
49:23 *🌐 Universal Writing Strategies*
- Assurance that the writing strategies are applicable across allniches.
- Emphasis on the effectiveness of the shared approaches regardless of niche or language.
50:16 *📝 Idea Generation Process*
- Utilizing various frameworks and resources for generating ideas.
- Importance of reflecting on past experiences for content inspiration.
50:46 *📝 Lean Writing Process*
- Publishing outlines as content to kickstart writing.
- Expanding outlines with tips, mistakes, examples, and stories for each point.
Made with HARPA AI
This is incredible. Mind blown.
This is the most valuable video i ever watched in my entire life. It saves you from getting stucked on writing test.
thanks!
An amazing webinar! Super actionable. It has changed my entire perspective on content creation and social media.
Thank you Cole and Dickie ! This was amazing !
Incredible and I thank Dickie for sharing this with me through Twitter. It is really so incredible and helpful. Thank you to the team!
What an amazing webinar to attend for! Thank you for opening our mind and give us the best and the easiest actionable roadmap ever.
This is a whole masterclass 🙌🏾
I just ordered your book. Can't wait to get it.
I'm SHOOK 🤯 this is amazing! I will try the framework today!
Fantastic! Tons of ideas - thanks!!!
Watching this for the 3rd time. I just can't get enough. Mind-blowing 😊
So good! Ready for the January!
wow. that was so good. Thanks guys for sharing this depth of knowledge for free. Really clarified a lot for me.
I've been working backwards trying to start from a long-form blog post and then work downwards to threads, and then tweets, but it's exhausting.
This seems much more natural and sustainable.
This is fantastic, thank you for sharing this information for free!
Thank you for posting this. Great information
Every video on this channel is so underrated!
I am at 15:03 right now and already posted 3 tweets taking content ideas from here. I've been lost for 3 months and got tons of paid guides but this FREE video is better than 85% of paid guides out there.
Need to get your membership for Ship30For30 soon brother.
Thanks a ton.
Just viewed this video guys…thank you . Your presentation and pdf guide were really clear…I’ve been looking for clarification for some time… I’ll be posting within an hour. THANK YOU.😊👍🏾
BRILLIANT TRAINING
I am mesmerised
Cool video, value is crazy
Thank you ✨
Amazing.
you guys are insane. this is better than the some paid online course
I wish I found this video earlier. Thanks guys for sharing ❤
I'm so excited to be doing this in January!
I want to write about spiritual experiences, personal growth, and being a real life Jedi!
Subscribing here is no brainer. Great content. Super valuable. Thank you for this awesome information
📌Looking to start Lean Writing in 2023?
Download our Lean Writing FREE Notion doc here: bit.ly/lean-writing-method
THE unlock!!!
grazie mille per questo video
These guys are good
I loved this webinar couldn't watch it live because of different time zones.
too good
Awesome Stuff! I'm trying to soak in as much as I can and will have to re-watch. Maybe I'll re-watch while eating at Whataburger!
I'm considering the July '23 cohort. Are there any secret squirrel deals you're running for that one?
Great Webinar. Did I miss the link to the copy of the live document that was created during the session? Is it available?
Yes, absolutely!
Here you go: bit.ly/lean-writing-method
Is there a link to the Notion page?
Yes, absolutely!
Here you go: bit.ly/lean-writing-method
@@Ship30for30 Thank you!!
I couldn't find a link to the notion page myself. That's why I created my own document with the content and add it here as a comment.
Im interested in Ship 30 to 30, does it work for Facebook and Instagram also or just Twitter?
Everyone of those 7 lessons is a item of short form & long form content.
That’s 7 weeks of newsletters/blog post/videos
This is great, but... what's the "ERROR: fathom is not defined" in the download page?
Hey guys, absolutely great video - thanks. Thinking about joining Ship 30 for 30.
Just a quick question: when you just start out - and you do have no online audience whatsoever - how can you get feedback on your tweets and posts when no one comments on them? I tweeted a handful of post and got maybe 5 view on average - no comments, just one like from an account that is probably a bot.
So how am I supposed to test my content if there is so little interaction?
Do I need to write more diverse content and see what sticks - and check, after a month or so, where I want to double down (the throwing-spaghetti-on-the-wall-approach)?
Do I need to ask my friends for engagement to "incentivise" the algo?
Punctuality
I wish I could rate this. One small thumbs up is not enough. Just WOOOOOW.
Can you use the "Outline as Content" to find a niche?
Hi Dickie,
Indeed it was a great webinar. Amazing strategy for generating ideas.
Is there any way, you can share that notion template with us?
thanks
Yes, absolutely!
Here you go: bit.ly/lean-writing-method
@@Ship30for30 Thanks.
where is the Notion link of the course content??
Here you go: bit.ly/lean-writing-method
Amazing session. Can you please share link to notion page?
Yes, absolutely!
Here you go: bit.ly/lean-writing-method
@@Ship30for30 Thanks a ton!
This was awesome, right?
Lesson one should be: quality first. This seems to be a recipe for shallow clickbait. Im not reading anything where i detect the writing patterns proposed
Course topics, either :
Antisemitism, or
(Jewish) Polin, or
Holocaust
How about anti-Polonism 😅
@@beingbeauteous8092 You can choose whatever you want to write about!
I couldn't find a link to the notion page. That's why I created my own document with the content and pasted it here:
# Lean Writing LIVE!
## Do you want to:
- Build your audience on autopilot?
- Test "atomic" ideas to learn what works at rapid-fire speed
- Have high-quality content scheduled for months in advance?
## Then today we're going to show you how to:
- Generate ideas to write about
- Publish short-form "outlines as content."
- Expand your "outlines as content" into highly valuable long-form Twitter Threads & LinkedIn Posts.
- And extract & publish Main Points to resurface your best content over and over again.
Let's dive in!
## Step 1: Topic
Leadership Career Development
Self-Confidence
Online Persuasion
Investing
Focus
Polymaths
Climate Change
The Metaverse
3D Printing
Email Marketing
Psychology
Course Building
Financial Fitness
Fatherhood
Hip-Hop Culture
Fatherhood
Cannabis
Management
SaaS
Product Marketing
Brand Strategy
Digital Ethics
Personality Wellness
Tennis
Meditation
Systems Thinking
## Step 2: Generate Ideas
Tips
Skills
Tools
Traits
Steps
Goals
Books
Habits
Stories
Quotes
Secrets
Insights
Benefits
Lessons
Reasons
Creators
Routines
Mistakes
Podcasts
Examples
Questions
Inventions
Templates
Resources
Challenges
Companies
Data Points
Realizations
Frameworks
Presentations
### Examples:
- Tips
Here Are 7 Tips For Hiring Your First Lawn Care Company
Here Are 7 Ways To Figure Out If Your Lawn Care Company Is Screwing You And Overcharging You
Here Are 9 Techniques To Take Care Of Your Lawn Yourself
Here Are 8 Mistakes People Make When Hiring A Lawn Care Company
Here Are 3 Books Everyone Should Read To Learn About Lawn Care
Here Are 7 Traits Of Fantastic Lawn Care Company Workers
Here Are 3 Habits To Take Care Of Your Lawn
Here Are The 7 Secrets To Making Your Tomatoes Grow Quickly
Here Are....
Crafting The Perfect Lawn: Holiday Edition
9 Ways To Hire Your First B2B Enterprise Consulting Company (Without Spending 6 Figures)
8 Mistakes People Make When Hiring B2B Enterprise Consulting Companies
7 Reasons Companies Over $100 Million In Revenue Should Consider Hiring B2B Enterprise Sales Reps
3 Techniques For Interviewing Sales Reps For Your B2B Enterprise Software Company
## Step 3: 2-Year Test Backwards
X Lessons Learned In 2022
X Questions To Reflect On Your Year
X Best Sub-$100 Purchases
X Best Over-$100 Purchases
X Best $5,000 Purchases
X Accomplishments-And How Did You Do It
X Helpful Frameworks I Learned This Past Year
X Mistakes You Made This Past Year
X Things I Changed My Mind On This Year
X TH-cam Videos Worth Watching In 2023
X Favorite Podcasts From This Past Year
X People I start Following This Year Who Added Value To My Life
X Positive Habits I Started This Year
X Bad Habits I Broke This Year
X Online Courses I Took This Year-That Are Worth The Money
I Help People Buy Their First Rental Property
- X Mistakes I Made Buying My First Property
- X Lessons I Learned Investing In Condos
---
# Publishing "Outlines As Content"
X Lessons Learned In 2022
*7 lessons I learned in 2022:*
- *Better To Start A Side Hustle Sooner Than Later*
- *Start A Side Hustle*
- *Always Over-Communicate*
- *Don't Rush*
- *Take Small, Imperfect Steps*
- *Don't Take Things Personally*
- *Consistency Is The Key*
- *Procrastination Is Not A Bad Thing*
*What a great year.*
twitter.com/dickiebush/status/1603564375259881478
---
# 3 Easy Ways To Expand ANY Section
- Tips
- Mistakes
- Examples|
**Tweet #1:**
This past year, I learned a lot of lessons the hard way.
But there were 7 that fundamentally changed my life:
**Tweet #2:**
Lessons 1: Better To Start A Side Hustle Sooner Than Later
**Tweet #2:**
Lesson 1: Better To Start A Side Hustle Sooner Than Later
Some tips to get yourself started:
- Give yourself permission
- Focus on a customer need
- Join a community for accountability
This is all you need.
**Tweet #3:**
Lesson 2: Always Over-Communicate
**Tweet #3:**
Lesson 2: Always Over-Communicate
Some mistakes you should avoid:
- Don't be too brutally honest
- Don't be afraid to explain things twice
- Don't assume people can read your mind
Everyone goes wrong here.
**Tweet #4:**
Lesson 3: Don't Rush
**Tweet #4:**
Lesson 3: Don't Rush
A great example of this:
When I was first starting a new job early 2022, I was afraid of doing poorly.
So, I rushed everything.
But as a result, I made tons of mistakes-and those ended up slowing me down.
Don't do what I did.
Take things slow.
---
# Working in reverse
**Tweet:**
*Stop thinking of your writing as "writing."*
*Instead, start thinking of your writing like a startup.*
*Here's how:*
- *Ship an MVP*
- *Talk to users*
- *Prioritize distribution*
- *Solve specific problems*
- *Focus on reader experience*
*The best part: you're the CEO.*