DZRH: The Philippine's First Radio Network on its 70th Anniversary
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- เผยแพร่เมื่อ 3 ต.ค. 2024
- DZRH once known as KZRH in 1939 celebrating its 70th Year of Public Service, Newsreporting and Entertainment. 70 years ago, at exactly 6 in the morning, announcer Hal Bowie took his seat before a microphone in a little studio at the top of the Heacock Building in Escolta, and bid his unseen audience good morning. Thus was born the fourth commercial radio station to operate in Manila. In just a few years, with the entire Philippine archipelago caught in the maelstrom of the Second World War, the fledgling station which took the call sign KZRH would buck the challenge of history and remain as the only surviving radio station in the country.
Its a suspicious beginning as the mouthpiece of one of the largest department stores in the Pacific must have laid the groundwork for the stations commercial viability all these years a major factor in the survival of the so-called stepchild of media arts.
New as it was, KZRH management led by Bertrand Silen was not just armed with the technical know-how in radio operations, but likewise had fundamental marketing knowledge down pat. They knew what radio listeners liked and disliked.
Musical variety shows, comedy skits, and short newscasts were the order of the day. Jazz and ballads became standard fare. Together with American wit, the English language spread. KZRH found itself as an advertising medium. Apart from 15-minute block time sold to advertisers, commercial spots mixing announcements with music were also produced. KZRH found itself amidst lucrative times.
Then came the grim shadow of war. The Japanese Imperial Army took over the sophisticated equipment, which eventually got blown sky-high by the Americans. And while Silens staff considered the best in the Far East found themselves either in Bataan at the internment camps of Santo Tomas and Los Banos, within the guerilla movement, or simply felled by enemy bullets, plans for the rebirth of KZRH upon liberation were kept alive.
Upon being released, Silen sought help from the National Broadcasting Company in New York to secure new transmitters, and with the financing the new operations at the Insular Life Building on Plaza Cervantes, KZRH was back on the air under the auspices of Manila Broadcasting Company on July 1, 1946 just in time to cover the inauguration of the new Republic.
Soon after, the International Telecommunications Union adjusted the call letters of Philippine radio, and all allusions to the western United States through the letter K were removed. Until today, all radio stations in the Philippines begin with the letter D.
Over a decade, the station embarked on a One Nation, One Station initiative, expanding its coverage to an unprecedented 97% of the Philippine archipelago. To date, DZRH is the only station in the country that is on the air nationwide 24/7 on stereo, simulcast via satellite to relay stations in key provincial cities.
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1939-2024
*85 YEARS*
DZMB-FM 90.7 MHz Love Radio (© Cebu Broadcasting Company. All Rights Reversed. 1946-2024.)
DWRK-FM 96.3 MHz Easy Rock (© MBC Media Groups. All Rights Reversed. 1972-2024.)
DWYS-FM 101.1 MHz Yes! FM (© Pacific Broadcasting System, Inc. All Rights Reserved. 1968-2024.)
DZRN-FM 101.9 MHz Radyo Natin (© Philippine Broadcasting Corporation. All Rights Reversed. 1956-2024.) (Soon to Air!)
DZRH-AM 666 kHz Radyo Henyo (© RH Broadcasting, Inc./MBC Media Groups. All Rights Reversed. 1939-2024.)
DZRN-AM 1386 kHz Radyo Natin (© Cebu Broadcasting Company. All Rights Reversed. 1975-2024.) (Soon to Air!)
DZBA-AM 1566 kHz Aksyon Radyo (© Pacific Broadcasting System, Inc. All Rights Reserved. 1973-2024.) (Soon to Air!)
na kikinik po kamiy ng lola ko po sa dzrh 666am po more power po dzrh kayo po ang number one radio sation po
congratulations to dzrh!!!!!!!!!!!nuber 1 dto sa montalban!!!!!!
I am a B.S. Development Communication student, major in Community Broadcasting, and minor in Development Journalism, here at U.P. Los Banos. I just want to ask, how to become a part of the DZRH cast, as my area for practice in radio...thanks a lot...:-) and God bless
sino po ung kumanta ng theme song? ang ganda ng boses at maganda sya.
Megan Aguilar
DZRH The 70th Founding Year Anniversary 2023
HAPPY ANV DZRH MOR POWER SA INYOU DZRH HAPPY 77 YEARS DZRH
Babes Ocampo DZRH
san ko po makikita yung musics nila yung may sabi ng IKAW AKO AT ANG AWIT
R-H!
Happy 70th Founding Year Anniversary Sa Lahat
Sino yung singer? Megan Aguilar ba yun?
oo
at yung radyo drama? bukod sa youtube?
ano po ung background music ni joe taruc pag nagbabalita sya.late 70s at early 80s
@lianlaspinas ANG D...Z...R...H..!
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