1950s MILK & DAIRY INDUSTRY PROMOTIONAL FILM w/ BOB CONSIDINE 46304

Support Our Channel : / periscopefilm
Featuring journalist Bob Considine, "The New Story of Milk" tells the story of "modern" milk production. The film focuses on the “latest techniques” in use on the dairy farm, at the milk processing plant, and in the distribution network. A successful public service film, it was screened at the Brussels World’s Fair in 1958.
The film begins with pastoral images of a farm in the era before mechanization, with a cow milked by hand at 2:30, strained, and then cooled. Life on the farm is also shown. At 4:27, the milk is transported to town to be sold. At 5:30, Considine describes the history of the dairy cow and traces the evolution of the use of cows in agriculture.
At 7:50, a modern dairy farm is seen with a modern McCormick harvester, and a meticulously clean milking facility at 9:50. Cows are milked by machine as seen at 11:30. Equipment is sterilized and the milk and the entire supply chain is inspected at 13:57. At 14:00, tests are made from the tank trunk to the plant laboratory.
Milk is pasteurized at 14:59, and homogenization is performed at 15:20, and the milk held in tanks.
Considine describes the modern method of packing milk, the disposable milk carton at 18:30. The reasons it is better than glass or other forms of storage is discussed. Milk is packaged at 20:00.
At 21:30, people consume milk including from vending machines and outdoor vending facilities (21:49). A milkman and milk delivery truck made by Divco are seen at 22:00 and 23:00.
Robert Bernard Considine, known as Bob Considine (November 4, 1906 - September 25, 1975), was an American journalist, author, and commentator. He is best known as the co-author of Thirty Seconds Over Tokyo and The Babe Ruth Story.
Milk is a valuable nutritious food that has a short shelf-life and requires careful handling. Milk is highly perishable because it is an excellent medium for the growth of microorganisms - particularly bacterial pathogens - that can cause spoilage and diseases in consumers. Milk processing allows the preservation of milk for days, weeks or months and helps to reduce food-borne illness.
The usable life of milk can be extended for several days through techniques such as cooling (which is the factor most likely to influence the quality of raw milk) or fermentation. Pasteurization is a heat treatment process that extends the usable life of milk and reduces the numbers of possible pathogenic microorganisms to levels at which they do not represent a significant health hazard. Milk can be processed further to convert it into high-value, concentrated and easily transportable dairy products with long shelf-lives, such as butter, cheese and ghee.
We encourage viewers to add comments and, especially, to provide additional information about our videos by adding a comment! See something interesting? Tell people what it is and what they can see by writing something for example: "01:00:12:00 -- President Roosevelt is seen meeting with Winston Churchill at the Quebec Conference."
This film is part of the Periscope Film LLC archive, one of the largest historic military, transportation, and aviation stock footage collections in the USA. Entirely film backed, this material is available for licensing in 24p HD, 2k and 4k. For more information visit www.PeriscopeFilm.com

[@trackpackgt877]

Nothing like watching a historical document about milk while drinking a big ice cold glass of milk today's going to be a good day

[@MichaelAllanTorrey]

Hi Pete, good luck with the new addition. Great to see the farm under different weather conditions. The colors are beautiful-an artist’s canvas. Hope you and family have a great day. JAFAF is a living example of Sinclair Lewis’s story ‘LAND’.

[@roberts.5790]

This is a very good movie, quite outdated though. I worked the dairy industry in Tulare, County, CA for many years retiring in 2011 and this is more like the 1980's facilities. Thank you periscope films.

[@laserbeam002]

I grew up in a farming community....Trust me it is a better life than what young people have today.

[@fasx56]

Really enjoyed this well done historical over-view of how the milk industry evolved from families and their milk cows to the Dairy Industry in more modern times, thank you.

[@malikmuhammadqasimqasim4785]

Not 80s but 50s rather. Very much informative though.

[@genli5603]

Thanks so much! Amazing how much the sanitation has improved since then. The predip and postdip routines made me wince!

[@FayazAhmad-yl6sp]

Beautiful video of 1950, what they called modren era of the that time.

[@christopheroliver2465]

You have to admit, Bob Considine loves his milk!

[@wack.5796]

Farmers are a special kind of people that will always go to heaven

[@halomnhh]

Of they use monsanto or other shit they go to hell

[@tankerbill1431]

@@halomnhh Too bad you dont know what your talking about.

[@wack.5796]

@@mommymilestones wait, they get part of my taxes?

[@clarencetrice4442]

I 😊😊 can remember a time.over 45 years ago when dads mom and her mom made butter W a butter churn I seen grandma and her mom both make a many pats or butter wheels of butter years ago and was a time ⌚ 😊 when the milk truck and the ice cream truck would bring both milk 🥛 😊 and ice cream both 2 the house 🏡 😊 and there was a time when people drinker more milk than water 💦 😊 and all of the old people years ago use 2 make ice cream by the 5 and 10 gallon bucket all U could eat and cheese 🧀 😊 was made the same way U always could fix sandwiches 🥪 😊 2 have 2 eat W out going hungry most of the old people years ago woke around 4AM and got breakfast going 😊😊 U got something good 2 eat and as soon as it was light enough 2 see daylight U was in the field U had lunch and dinner in the field and U worked until dark that was a long day everyday U had 2 do what U had 2 back then alot of people had 2 cut corn 🌽 and tobacco by hand years ago then the 1ST combines were made in late 193OS and it was a great help 2 get more work done in a days time ⌚ 😊 OMG 6 19 2O24

[@George50809]

Boy howdy, that was good.

[@handen]

lol @ 18:55 spraying milk on the trees

[@geddychuda9598]

That's not milk they are spraying, that's good old fashioned wholesome DDT!

[@kennethjohnson6319]

When i was growing up in wi in the sixties we were called the Dairy state we would drive past a lot of farms with cows in the field
We would yell here bossy here bossy they would. look as we would drive by them

[@steelwheels327]

Too bad thay don't do home deliverys anymore !

[@tacomas9602]

3:33 ahhh the good old Hollywood bullshit. LOL
Certainly true though.

[@MackenzieLash-lf2bd]

To anyone who reads this: Receive the Holy Spirit!❤️ God the Father, Son, and Spirit love you