The main subliminal aspect of the Amazon logo is that the arrow forms a smile. This implies, of course, that you will be satisfied by the selection you are offered and the service you receive. I don't disagree with the assertion that the arrow pointing from a to z is an important design aspect, but I am rather surprised that Prof. Jack didn't point out the smile.
Couldn’t be better.
The main subliminal aspect of the Amazon logo is that the arrow forms a smile. This implies, of course, that you will be satisfied by the selection you are offered and the service you receive. I don't disagree with the assertion that the arrow pointing from a to z is an important design aspect, but I am rather surprised that Prof. Jack didn't point out the smile.
Thank you mam
It is very , very interesting!! "