12:50 is a great point when the host asked about our evaluation of comedy that is in the moment versus rehearsed, I think it absolutely true. When you see you favourite comedian telling the same joke on a different talk show and you suddenly go "ahh.. its reheased". I think we are willing to suspend our belief that presentation is not rehearsed but once we detect it we switch off from the content a bit and start scrutinizing the behaviour of the presenter more.
12:50 is a great point when the host asked about our evaluation of comedy that is in the moment versus rehearsed, I think it absolutely true. When you see you favourite comedian telling the same joke on a different talk show and you suddenly go "ahh.. its reheased". I think we are willing to suspend our belief that presentation is not rehearsed but once we detect it we switch off from the content a bit and start scrutinizing the behaviour of the presenter more.