How to get insights on Instagram (Instagram analytics DEEP DIVE)

Here's how to check your Instagram analytics aka Instagram insights in five seconds flat. BUT ALSO we're showing you how to understand them and get what all those numbers in the Instagram Insights tab ⚡️actually mean ⚡️ and what you should do with them.
Want to level up your Instagram analytics? Here's your FREE 60-day Hootsuite Pro trial: ow.ly/c2yM50OqkVw
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📚CHAPTERS 📚
0:00 introduction
1:03 How to see your Instagram Post Insights
1:19 post overview section
1:43 post reach and impressions
2:46 post engagement metrics
4:18 anndddd profile activity
4:46 How to view your Instagram Story Analytics
5:43 How to check your Instagram Reel Analytics
7:05 How to use Hootsuite Instagram Analytics
8:46 How to use Instagram analytics to look super smart!
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Want to read more? Here's our blog article on Instagram analytics tools: ow.ly/nUNt50OqkNG
🔬 Check out all our expert secrets, tips, and tricks on our blog:
ow.ly/THnt50OqkPZ
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[@HootsuiteLabs]

Vanity metrics? More like validation metrics. (If you want to check out Hootsuite's Instagram analytics reports for yourself, here's your free 60-day trial: ow.ly/c2yM50OqkVw )

[@zarrysxnflower]

I don’t have the insights option? What should I do to see it :/ My app is updated.

[@igrowdaily]

Real helpful video

[@DaPakaloloCast]

Aloha i appreciate this video so much! can you help me figure out or timestamp where i can find 1. Engagement rate 2. Average impressions Mahalo!

[@nalosito600]

and how could we export by excel all monthly impressions on instagram?

[@HeshamAzab1]

What's tickers taps meaning (story insights )

[@ofek5365]

Any idea why I'm missing the whole section "Profile activity" ? on all of my boosted reels?

[@isabellabrownn]

Thanks for these insights! Understanding metrics can be a game-changer. On the subject of optimizing Instagram strategies, Hootsuite and Boost App Social helps me with that. Cant live without these 2 apps.

[@twinklelakhmani3342]

how to know why the audience loved that kind of post and how to create something similar like that?

[@TheBrazilianHue]

I had to leave a comment. He winked!

[@HootsuiteLabs]

awww thank you!!! 😊

[@1nformaticfacile]

Hello, I do have a question: If I have 2 taps to exit in my first story, what does that mean? My content isn’t as nice as possible? I posted some polls (between 4 and 5) and a video. Could you spot a light on me with this? Thanks in advance for your answer. Ethan :)

[@HootsuiteLabs]

Hey Ethan -- how many people saw your Story? 2 taps could be a lot or not many at all. One thought might be that they might not be your target audience, the topic might just not be for them. Regardless, keep posting and testing and seeing how things go! (Polls and video sound like the right direction!)

[@talktodu]

How to know the best time to post of IG?

[@HootsuiteLabs]

ooooooh good question! I'll just drop this link right here: blog.hootsuite.com/best-time-to-post-on-instagram/

[@AnimeLover-bj2vg]

There is no insight option in my Instagram ;-;

[@zarrysxnflower]

I don’t have it either 😭

[@HootsuiteLabs]

Hm! Have you switched to a business or creator profile on Instagram? Insights aren't available on personal accounts, unfortunately. We've got a blog that breaks down the differences here: blog.hootsuite.com/instagram-creator-account/

[@schmunkstueck]

I cant see when my followers are online