How to use your Instagram Insights to grow 📈

Sign up for Metricool to analyze your Instagram insights: my.mtr.cool/GCJFNS | In this video, I'm going to share my guide to Instagram Insights 101 - we'll talk about why likes don't matter, and what really does matter when it comes to finding out what content is working for you, and what's not. We'll go through what I call the big three metrics - the biggest indicators of your content's success on Instagram - and how to interpret that data so you can figure out what to stop making, and what to start making more of - so that you can see more growth on Instagram. Let's get into it!
Thanks to Metricool for sponsoring this video!
📕 TABLE OF CONTENTS 📕
00:00 STOP caring about likes!
01:28 Thanks to Metricool for sponsoring this video!
01:42 Look, I've never liked math - but Instagram insights don't have to be intimidating!
02:43 The Big Three Instagram Metrics
03:42 Let's talk about Reach 📈
04:44 Showing you my reach using Metricool
07:34 so what kind of posts will get you more reach?
09:17 Let's talk about Engagement or Content Interactions
10:27 Showing you my Instagram engagement in Metricool
11:27 so what kind of posts will get you more engagement?
13:03 Let's talk about follows! 👥
13:35 How to see which content gets you more followers on Instagram
14:13 More engagement doesn't always = more followers!
15:00 Try out Metricool to analyze your Instagram insights!
15:32 Let me share more Instagram Insights tips with you here
🗺 Sign up for The Instagram Road Map 👉🏻 my new, flagship course that will give you the guide you need to grow on Instagram! ✨ www.theinstagramroadmap.com ✨
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Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
// WATCH THESE NEXT
⭐️ The Secret to More Likes on Instagram? [MY EXPERIMENT] geni.us/ESbAr
⭐️ Everything you need to know about TikTok: geni.us/nJWXLTq
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// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a TH-camr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce TH-cam channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
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[@katie]

How's your Instagram growth doing these days? Let me know if you're having any specific problems & your username and I'll take a quick look at your profile and see if I can share a few tips :)

[@chrisegonsearlemusic]

The most honest social media growth channel I've seen in an age.
Thanks for the insight!

[@xhanurax]

Hey man, I've been watching your journey for a long time and I really frickin love your work and support what you're doing so much.
I also live in a van and am a social media manager - so feel oddly proud and connected to you!

[@EmpowerUOnline]

The big three for my industry is reach, interactions and bounce rate.

[@Lavonda_Rocks]

Fantastic video! Thank you so much. So clear and concise !

[@createwithcait]

Thank you for the tips!! I started posting more reels on my Instagram (like you suggested in another post) and those three items reach, engaged and follows increased so much 🥰🥰

[@nika_newcity_socialmedia]

Yeah, reels are really helpful today.

[@muskduh]

Thanks again!

[@MarketingHarry]

Gotta regularly check your insights and know how to read and use them! It makes a real difference. Useful video, Katie 💯

[@helenetanner7911]

💛

[@sarcasdidsystem8536]

Thank you so much for this video!
Question: How can you see how many people shared your post? I always have to click on the dots and go to "view latest shares", but I can't see a number at all, and that would be very useful.
P. S. My account is a creator account, I don't know if it matters, I would just really appreciate an advice 🙏🏻

[@Michele.Alejandraa]

I noticed that the post interaction does not include reels.

[@est6464]

My account was inactive during the majority of the covid. I have a large following, but now, after being active for over a month. Instagram only shows my account to less than 1% of my following. I'm at a loss for what to do to revitalize my account.