Thanks for this strategy! I have a question about it: when you try to pin something in the ad copies, Google always reduces the quality of your ad to the poor/average. Did you have the same examples, and if yes, what did you do in that case?
Hi Alisa, that happens nearly every time you pin any component of an RSA. Google prefers to have full control over the potential combinations in the ad, so when you pin a component to a position, you take away that control. In my experience, this can limit your impressions a little, but usually isn't enough to warrant not pinning those pieces if you want your ad to show in a certain order. Hope that helps!
@@PaidMediaPros Thank you! I think it's really important to test your ads the right way (even if the ad strength will be lower) and not just blindly give Google full control of everything.
since the recent updates of google ads, you only get one type of ads "responsive" and i been having very bad experience with those, for start my ads get limited because of trademarks in ad text which is very important for me, and if i dont ad trademarks in ad text my ad quality goes to POOR, is there anything i can do about it?
We’ve tried DKI in our headlines sometimes to try and get around this. We’ve also set up DSA campaigns for any pages with trademarked terms to see if this helps combat low QS keywords.
as always, BEST VIDEO! :) i am just gonna apply it and start ad copy testing this way in my company i am working as PPC consultant
That’s great! Best of luck testing your RSAs!
Thanks for this strategy!
I have a question about it:
when you try to pin something in the ad copies, Google always reduces the quality of your ad to the poor/average.
Did you have the same examples, and if yes, what did you do in that case?
Hi Alisa, that happens nearly every time you pin any component of an RSA. Google prefers to have full control over the potential combinations in the ad, so when you pin a component to a position, you take away that control. In my experience, this can limit your impressions a little, but usually isn't enough to warrant not pinning those pieces if you want your ad to show in a certain order. Hope that helps!
@@PaidMediaPros Thank you!
I think it's really important to test your ads the right way (even if the ad strength will be lower) and not just blindly give Google full control of everything.
since the recent updates of google ads, you only get one type of ads "responsive" and i been having very bad experience with those, for start my ads get limited because of trademarks in ad text which is very important for me, and if i dont ad trademarks in ad text my ad quality goes to POOR, is there anything i can do about it?
We’ve tried DKI in our headlines sometimes to try and get around this. We’ve also set up DSA campaigns for any pages with trademarked terms to see if this helps combat low QS keywords.
It would be nice if you could give an excel file with the examples you provide in the videos (If possible).
you can pause the video and copy the main headers (brand, benefits, features etc.) from the google sheets file shown in the video
@@manzarmashhood8098 Mr. Manzar google bing Twitter Facebook etc... all doing this just to assist the best to deliver their messages to viewers. 🏋♀
We just gave one example. Goal was for you to think of the best ideas for your own account. A basic template wouldn’t be applicable to everybody.