Surviving 50 hours with Ludwig
ฝัง
- เผยแพร่เมื่อ 14 พ.ค. 2024
- Today we explore the world of streamer and TH-camr Ludwig Ahgren. We learn about Mogul Moves and his Production studio OffBrand.
Check out OffBrand: offbrand.gg/
00:00 Intro
01:57 Mogul Moves
12:54 The Yard
19:50 Offbrand Studio
Watch Ludwig
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Filmed at the end of 2023
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on TH-cam. We also interview creators and try to get to the bottom of what’s working on TH-cam and where the creator economy is headed.
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Ludwig seems like the perfect example of someone who knows to surround himself with people that are smarter than him to get things done. Being able to hire someone and trust them enough to do things on their own is really admirable & it's not really easy.
[Edit] Saw Ludwig reacted to this! To be clear, I’m not calling him stupid or anything. Acknowledging that you cannot learn and do everything and embracing that is a great quality to have as a leader. 👏
I know he says we only ever see him at his best, but he really does seem like such an incredible guy. You can tell he puts a lot of thought into how he can use his position for good rather than trying to get himself as big as possible
Shake? Yingo?
Lud is INCREADIBLY buisiness smart and he always has been. its crazy
@@mattg2551 Shake, Archie, Polite are all goobers but they're some of the best editors in the business. I just saw Archie post a promo vid that he made for Hivemind and it's absolutely insane, they're all super talented.
Yingo is one of lud's closest friends and helps him keep his life together and organized which is no small task, even if he's a bit of a goober himself
Fortunately it’s very easy for Ludwig to find people smarter than him
I went from "What a waste of $15k a month on a studio they barely use" to "Shit the yard makes so damn much they can pay that just for a place to put their set"
And they workout there!
Where else would Aimen play Valorant shirtless
Crazier thing is the yard makes 215k per month just from patreon, that’s not including TH-cam views, Spotify, and other platforms + growth on Ludwig’s main channel
@@lukeh1172don’t forget all the sponsors they have on the podcast
@lukeh1172 bro they have stable sponsors that appear twice a podcast, they are making crazy money, each. Slime has been very open about how crazy his salary is and I think has said the current amount
The dry humour during the guys tour of Mogul's rundown, dystopian-level office and all the random stuff is absolutely hilarious. Ludwig just says everything with a straight face while showing piles of trash and empty rooms lol
IKR XD
Meanwhile the entity hiding back there in the shadowy corner with white eyes 0:32 ya what ever this loser is saying I been standing here for ages and he still hasnt noticed me 😂😂
The fact a gorgeous set like QT’s is just hidden amongst this utter calamity is hysterical to me
idk even know if its a set, it might just be her normal office. i've never seen her use it
it's the wine about it set@@duskpede5146
@@duskpede5146I think she’s used it for a few podcast episodes but since her and maya live in different states they usually just do it over zoom or smth
they use it for in-person wine about it episodes. i remember it being used for the yard x wine about it ep
@@nicks9733 No that's a different set with Maroon Drapes, this is for a new show (Late night inspired) she's making soon.
It’s very interesting to see Lud talking so candidly about the business. He’s usually cracking jokes but a good amount of the time here he’s legitimately just talking about how he runs thing. Super interesting.
Colin, Samir, I beg of you guys to do a longer form documentary with him. The fact he's a creator willing to be candid and honest and how well the three of you gel is so amazing. I just want more!
Would love this!
Lowkey - was surprised by the shortness of this one. Shoulda been 1 - 3 hrs 😂😂
I love how slightly unedited this was, like the camera guys and boom ops were there. Lots of camera shake, just felt so authentic. I'v also never seen this side of Ludwig. No idea how that guy is just so calm.
Haha sometimes you gotta just lean into it, felt right in this.
the camera shakes in some shots where way too much and it was noticable that they where unintentional for example some of the still b roll shots or camera pans that is just bad filmmaking and not a stylistic choice
they just ran out of good shots and had to use the shaky ones in the edit
also in some shots the framing is wayy of
This is actually really cool to see the BTS stuff for Ludwig. It feels like he's everywhere, but this made me realise we only get to see so much
#ludwigimyourfriend
No. BTS is lame and ruins everything
loved how open and honest Ludwig was from the business side of being a creator; huge respect to him for that and the way he cares about his employees + the companies he's a part of.
6:46 QT’s new late night show studio looks so sick!!
Ludwig is so smart at what he does. I’m super excited you guys made this video to hear his perspective on everything 👏
7:19 not that smart but he does know what his name brings to the table
I started watching Ludwig last year and until very recently I didn't realize just how smart he is.
I've long understood that successful business people diversify, they never put everything in one basket. Take your profit from one project and invest in something else.
Ludwig is a clever businessman, and he's an ethical one. I hope all the people who work with him understand and appreciate that.
I'm gonna enjoy everything he does right up until he retires to go and open his bakery in Japan.
26:18 It is really cool that they want to make Offbrand a worker coop. Very interested how they will develop in the future.
As someone who works with coops, the fact that Offbrand is converting to a worker-coop is amazing! Most people don’t realize coops exist outside of the agricultural/farming sector so to see a company (a creator one at that) talk about the viability of cooperatives makes me so happy.
Shout out David, Tyga, Jesse on the good work making our viewing pleasure possible. You're just as critical as what you're filming. Keep it movin and groovin muchachos
Without them C&S would just be a blank screen :D
ludwigs office is so crazy cause each room will be like "fully kitted out gym space", "the set of getting over it irl", "a wizards chamber", "a completely normal editing bay", "the unmitigated power of the sun" and "a back yard (also entirely inside)"
Man, I really love how Collin and Samir can talk to anybody! I learn so much every time, and I think it's thanks to the way you can bring out everything from these creators.
HIs ability to stay super lowkey while still executing on big ideas is incredible. Most people who have such big aspirations tend to be a little frantic, but he manages to cut through with a calmness.
I love Ludwig turning Offbrand into employee owned. That's crazy but also really cool and seems like a caring move to make. Also it seems like there's a lot to learn form Ludwig and how he does business despite the way he talks being so low key. There's way more going on than he gives way. Although it doesn't seem like he's purposefully holding back, just seems like how he sees it.
You absolutely forget that ludwig is not just mr streamer man. Crazy how hard hes working on 2 companies, while streaming, podcasting, and showing up to do collabs all across the streamer community.
wait really what all companies does he work for
I remember Lud's first introduction to these guys was him thinking it was a Deez Nuts joke
Lmao yes when I saw the video recommended that's the first thing I remembered too
"Samir Deez Nuts across my face?!" -Ludwig
“callin and semere deez nuts all over your face?”
Colin and Samir these nuts across your face
Yeah I was there that stream. It was so funny how they met
It's great to see how level minded Ludwig is. He trusts his people which is huge in any sort of job not being micro managed all the time. He throws money into content whether it's a guaranteed payout or not just to create fun and interesting things for his viewers. He has a long term goal and great exit strategy. The man deserves an award for legitimacy and authenticity.
Great work to Lud and the Teams.
Shout out to Aydan doing Cocaine in Australia
The real mvp
it is the cocaine capitol of the world
Aiden*
@@NamuIsIdle*Aimen
@@jeelingAimen (gamin’) Ross
As someone who's been in the streaming, twitch, content space for 6 years now it's pretty interesting to see what goes on behind the scenes with a creator as successful as Ludwig. It's amazing to see what opportunities are out there for aspiring creators and how far the potential can be expanded in the business world. Appreciate you both for making this video and showing the transparency of all the factors that go into business decisions, revenue etc.
7:00 I unironically thought "QT is the Taylor Swift of awards shows" before remembering she's a Taylor Swift fan
All the time they were in the warehouse space, I was just having CowChop PTSD flashbacks
I'm glad I wasn't the only one! At first glance I thought it was the same but that's just how LA warehouses look i suppose
I thought for sure it was the cow chop warehouse
I was going to comment the same thing hahaha
miss them every day
I saw Nick or Malena say this before, but it's amazing how Ludwig just flips his YT switch on. He can go from casual talk, to all of a sudden a clean ass improvised YT intro.
Cool vid. I really enjoy hearing Lud talk honestly about business and the video creation space. he seems like a very down-to-earth guy.
this is great like one of (if not numer one) favorite like inside interview like this, loved hearing lud talk so in-depth and like transparently(? about the business and how it works, the numers and stuff, great stuff
Man this was great! We need more of these studio tours!
I absolutely love that you guys are shaking up your usual “podcast”. Please do more videos like this!
ludwig is going crazzyyy rn ngl!! You too guys ( love your content colin n samir)
The best! Now I need a video that’s 48 hours thank you🤝
I really enjoyed the style of this video. It gave a behind the scenes look at the way Ludwig does things, while also keeping it natural. These videos are always my favorite, but are uncommon.
Keep up the great work guys!
This video has such a beautiful, quiet, poetic, artistic, understated aesthetic. The grading, the framing, the sound, everything. It feels nostalgic and meaningful in a really fragile, gentle way. Hats off to the team.
Ludwig seriously has to be the best boss to have. Its amazing how humble he has stayed and how obviously he actually cares about who his workers are
Lud creates a very casual environment for work, yet it remains sustainable because everyone cares about what is being done, like his community, Lud takes the responsibility of making a healthy environment for everyone super seriously, yet he shows that efficiency can come from respect and fun responsibility.
I love Lud's comment about the time of arrival. "Why is no one here", "I dunno it's 10am lmao" "So when does work start" "I dunno people roll in..." (and clearly do the work, they work what they need to, no need to act like you're working to keep your job, that is so needed everywhere man...)
edit: typo, I typed "fun" twice haha
Oh my god YEEESSSS this content is exactly what I was looking for from you guys and you absolutely delivered and nailed it! Seeing behind the scenes and the day in the life of how these creators work is incredibly fascinating especially with this documentary style.
Keep up the great work team!!
Love these doc-style videos! They are wildly authentic!
Eehhh the ‘48 hrs with’ format is fresh and fun🔥 I like it
Really cool insight to see exactly how his businesses run. I knew there were some staff but didn’t know how many people were needed to make all the events. Also huge respect for how open he is with the costs, revenue, etc..
MORE OF THIS!! Love this format!!
Amazing behind the scenes of Ludwig and very amazed to hear about the workers co-op that is a great way forward for himself and employees and I gotta applaud him for that. Many content creators see themselves as the be-all-and-end-all and for Ludwig to have this vision and to be able to implement a system for his employees where they have a stake and decision with OffBrand is impressive and very commendable
awesome video! ludwig is one of the creators to watch, he's got connections to so many others - offline tv, twitch streamers (fuslie, miyoung, sykunno etc), mrbeast and karl, youtube (valkyrae etc) and even kick (sapnap etc). looking forward to seeing what he does next :D
Love seeing these type of behind the scenes videos with creators! You guys are awesome!!
I found this channel like 2 weeks ago and now I just binge videos all day at work. Really helps me develop new ideas and strategies for my channel. Love the amazing questions and guests you have on as well.
Samir not wanting to let his head touch the bed at 8:10. I don’t blame him at all. 🤣
Love these kind of videos, keep 'em coming! :D
My only complaint is that I wish this was longer!
great video, love the way ludwig talks about his work. you guys should do more stuff with him.
Loved this video, excited to see more videos like this
after being a yard listener for so long it's awesome seeing where the magic is done
Damn. I wanted this episode to just keep going. Such good stuff.
I love these videos so much. Please do more of these!
Incredibly insightful in-depth interview, thoroughly enjoyed
Man these "spending X hours with" videos are so well done. Love this!!
Banger video. I really respect how open Ludwig is about his creative thought process, his finances, his workflow, and basically everything he does as a creator/businessman
Ludwig is literally living the dream. This is exactly where I feel most content creators (or at least me) would like to go. Being able to have a company like Off brand producing interesting varied projects and doing good by your employees
this was super dope to get an inside look at the business end of things when it comes to mogul and offbrand.
I absolutely LOVED this video. Ludwig has been my favorite content creator along with his team for a long time. Id love to spend a day there. 🤞 maybe some day
great video, good pacing and i am also a fan of ludwigs stuff
so awesome that Offbrand is a co-op, with such a creative industry and company especially!
WHAT NO WAY. COLIN AND SAMIR PLUS LUD???? yall are literally my favorites my top two watched channels. I'm so happy right now. gonna dive into this video harddddd
Loved it, low key was hoping for like an hour to two hour video aha
I love how they had to wait for “Unpaid Intern” to drop before releasing this vid.
It's really cool to see this side of Ludwig. He jokes around and acts dumb for his viewers a lot but we all know he's a responsible, smart, and creative dude. Thanks for taking us behind the scenes!
"surviving" is a crazy title lol- i love these videos though, thanks for giving more insight on the creator community!
Hi collin and samir! Would be great to have a strobe warning at the beginning! Great work as always
Didn't' know much about Ludwig before this, but learned he's a brilliant creator today and funny AF.
lud's love for melee is unmatched. even when he's going crazy with brand deals, he never forgets his roots
Ludwig is pure content. Great video, thank you Colin & Samir
11:58 The camera man drinking soda is so funny to me idk why
good interview! Very cool to see day in the life style content with a creator! Hopefully one day I get to this level.
how can someone be so smart yet somehow gets scammed every other week? but seriously though, it’s so fascinating to see this side of ludwig.
I’ve always looked up to Ludwig and his approach to streaming, I’ve watched him since he was originally casting Melee. Great to see such in-depth insight from him on business and streaming growth.
It's been amazing to watch Ludwig grow as not only a creator but also a multi business owner
I love how they instantly bleep out the amount he made and then leave in the "spent 11" part. 😂
Wow, this was such a well-edited, insightful, and all-around great documentary. Had no idea of the size of Ludwig's operation. Online content companies like his are going to take market share from the live cable TV guys for sure.
26:20 thats what im talking about! the people control the means of production, incredible work
So cool to see lud transform BTS into another purpose noticing the tied flaw of esports. I was really sad to see it close up shop, but now glad to see it live on in such a great environment.
I love the video you guys dip your toe into the creators space!
what a fantastic video, this is super surreal to me because I have met all of you guys
I will work hard and try to get myself in similar positions as you guys in the TH-cam space
Followed Ludwig from smash events to The Yard to his typical youtube videos, had no idea Offbrand was becoming a co-op, that's sick as hell. big fan
I love that Offbrand is becoming a co-op. That’s awesome.
I adore how somewhat uncut this was, as if the boom operators and cameramen were actually present. A lot of camera shake; it seemed very real. I haven't seen this side of Ludwig before either. I have no idea how the guy stays that composed.
Sweet. Very excited for this one
I love that he wants to turn offbrand into a workers co-op. That's so much more ethical than a usual company
That camera and overhead-mic work on the Yard set xD
Ludwig is such a good and cool guy. Genuinely seems so humble and nice. I mean at least from what we can see from the online side.
i remember seeing a destiny clip where he talked about how he's literally never heard anyone say anything negative about ludwig behind the scenes. so fingers crossed he's not a pedophile
I would love to see y’all do something like this and get real inside baseball with more creators. Also talk with the Donut media host and see what their process is since they are faces of the channel but they don’t actually own the channel (or at least I don’t think so). Their business is so interesting to me.
omg the yard set looks so much better here than it does in the yard. idk if its the angle they film at or the lighting or what but it's just so much more detailed and vibrant here
I never noticed how crazy the tree looks on the right until today
@@tday8214they put like ferns and shit on the side its wild
Always cool to see where Ludwig has ended up from where he started, watching him go from a couple hundred viewers to what he does today is truly impressive, and through all the years just remaining the same person to his viewers.
Other people have said it, but I would love to see you guys do more long form content with Ludwig, because of how candid and open he is to talk about things
This gave me a fresh perspective on the future of Live entertainment. It’s really neat to see the contrast between the 2 entities
My favorite creator atm, genuinely a stellar guy. I hope I can try his bread someday
The decompression zone made me lose it 🛏️.
Also, i was surprised to not see more piles of cast aside purchases from his "chat decides what i buy from amazon" videos.
I just love the amount of trust that Ludwig has in his team. It’s so hard to pass that level of ownership off to other people. Exited to see what Off Brand does going forward!
You know, you respect a creator sometimes and you don’t truly understand why until you get to see all the behind the scenes that is going on. This video has been truly insightful and this is definitely the video I will use to present Ludwig to people who aren’t familiar with his game from now on.
I’m going to Japan in a month and I think this is the start of my collection for Japan plane videos
I love putting on events for communities I'm apart of, I can only dream of doing something on this scale. Probably why I love lud and qt so much
I got everything I wanted out of this video, but for some reason I wish this was like an hour longer