What to post on LinkedIn to win clients there: A step by step guide
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- เผยแพร่เมื่อ 21 พ.ค. 2024
- If you're here, you're probably aware that LinkedIn is an absolute goldmine for your business. Or at least it should be. Unfortunately, most B2B companies that post content on LinkedIn, still struggle to generate consistent inbound leads and new clients from their content.
I've spent the last several years consistently winning clients on LinkedIn (Through content) and have helped dozens and dozens of companies do the same. I hold nothing back in this video and provide the exact blueprint on how to dominate LinkedIn in 2024 and beyond! If you're ready to start seeing real inbound leads and revenue through your LinkedIn content, get ready to start taking some notes here!
Here are just some of the key takeaways you'll get from watching this video:
1.) How to Craft a Winning LinkedIn Content Strategy
Understanding Your Audience: Your content needs to resonate deeply with your audience on multiple levels. Begin by categorizing your potential clients into two groups: those unaware of their problem and those seeking solutions. Tailor your content to address these specific stages of their journey.
Content That Converts: Shift from promoting your products to focusing on what your dream clients need to see. What content would make them find you credible and trustworthy? What information would nudge them towards taking the next step with your business?
Reverse Engineering Success: Study the content strategies of successful businesses. Often, they prioritize value and relevance over direct promotion. Emulate this approach to engage your target audience effectively.
2.) Learn the exact type of content to post in order to attract your dream clients
Text Posts: While easy and quick to create, text posts have limitations. They're great for sharing quick insights but lack the depth required for building strong relationships. Use them wisely to share thought leadership and industry insights.
Visual Storytelling: Images and graphics add an emotional layer to your content. Whether it's a story about your business journey or client success stories, visuals make your content more engaging and relatable.
Video Content: The most powerful tool in your LinkedIn arsenal. Videos allow you to showcase your expertise and personality. Keep them short, engaging, and packed with value right from the start.
3.) How to Master the LinkedIn Algorithm
Engagement and Community: Unlike platforms with interest-based algorithms, LinkedIn prioritizes content based on your network and engagement. Actively engage with your connections to increase the visibility of your posts.
Dwell Time and Interaction: The LinkedIn algorithm values the time spent on your content and the depth of interactions. Encourage meaningful conversations in your comments section to boost engagement.
4.) Generating Inbound Leads with Strategic Content
Targeted Content Creation: Select content that directly speaks to the needs of your dream clients. Whether it's a story, a how-to guide, or an educational piece, make sure it's tailored to your target audience.
Effective CTAs: Your call to action should be compelling and low-commitment but high in value. This could range from a free audit to an exclusive webinar. The key is to offer something that your dream client finds irresistible. (You do NOT need these in every post though, use them wisely)
5.) How to Measure Your Success on LinkedIn
Qualitative vs. Quantitative Metrics: In the initial stages, focus on qualitative feedback like comments and DMs that show engagement. As your strategy matures, shift your focus to quantitative metrics like lead generation and revenue impact.
6.) Personal vs Company Pages (Which should you be leveraging most?)
Leverage your personal page for greater reach and engagement, while using your company page for broader content distribution and brand reinforcement.
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#linkedinmarketing #linkedinleadgeneration #linkedin #linkedinalgorithm #linkedinstrategy #linkedincontent - บันเทิง
When I see Alex's video, I click.
Haha love it! Appreciate you!👊💪❤️
What a great watch! Any tips on connecting with ideal clients as a graphic designer?
My specialization includes social media graphics, flyers, brochures, banners, etc.
Your insides are pure gold Alex. Excited to implement these ideas and see where they take my profile. Cheers for the awesome content! 👏
Thanks so much Anna! Means a ton!
You're an inspiration. Thank you for this fantastic guide.
Well thank you Sara! Really appreciate that!🤗🙏
Fantastic advice! Can't wait to put these tips into practice. Great value here, Alex :)
Great to hear that! Thanks for watching 💪🙏
Love the info! This is what I was looking for.
If I can make a suggestion. The zooming in out is very distracting. I used to do this for my client and people didn’t really like it and now I understand why. I cut down the frequency of zooms by a lot and it’s much better. Btw I grew my clients TH-cam from zero to 12k subs in a year.
100% agree dude thanks!
I aggree alex , your mic is good , quality of camera is good, would you like a video editor @@AlexBSheridan
Just started following you! So glad I came across your channel
So glad you’re here! Thank you🙏
Always solid content, Alex.
Thank you! 👊🙏
Actually such a great video. So much actionable advice. Cheers, Alex.
Thank you! Great to hear that!
Thanks for the video!
Sneaky tactic is still not enough for people to make an action, just because they hesitate wether they need to allow time to try, it’s not necessary throw a challenge at people so they don’t try do it themself. I think good extension to this strat. will be making an accent on how people struggle dealing with the problem now and what a life saver it will be with your new approach.
Thanks for sharing this Alex, great work as always!
Thanks for watching! Really appreciate it👊🙏
your very welcome sir! @@AlexBSheridan
great job brother, you talk about video editing and how it grows other peoples pages we do tha tnormally with no videos at all so if you needed a team to work with to double the engagement of your costumers feel free to ask
This is a great video. I can’t ever hair watch one of your videos. So good!
Thanks Marsha! Appreciate you!
It’s interesting that our posts / videos are primarily shown to contacts we engage with. Could you make a leads based video around this please?
Thats where it starts, but it goes out past that once it begins performing. What do you mean by "Leads-based video"
Wow this was amazing! Thank you
🙏
This is a very good video. I have watched it three times. It’s so down to earth and simple
Thank you! And glad to hear that🙏
That is a ton of actionable content in one video. Saved it for a second watch on the desktop so I can implement all of these tips.
Appreciate that! Glad to hear it. That means alot👊
This is really good. I’ll be trying these techniques. I don’t see a lot of video posts on there so it would be a good mix of content.
I m also trying to do some video posts on Linkedin
Good content!!
Thank you!!
So helpful
Great to hear that! 🙏💪
Well structured script. Some useful pointers, even for copywiters like me.
Great to hear it, thanks!
Super underrate channel
Appreciate ya! 👊
Awesome
Appreciate you! 👊🙏
Hi, I started taking notes your video yesterday and my docs is already full 😂! quick question, n I engage not only with my dream client, but with my competition, who has my dream client as target, so when they comment on it, and I also do that, a part of his public should see my post too according to internet algorithm right? Thanks
Haha love to hear that! 💪 and yes, in theory it should have that effect 💯
In relation to post as a company or a person on linkedin @minute 24; what if I post on my company page, then reshsre on my private profile? Or perhaps, I create a company news letter and then share on my private profile?
That sounds to me as a better approach. Although, I'm keen to see the discussion on this. Maybe there's something Im not seeing.
Thanks.
and good content bro
Appreciate it!
🔥🔥🔥
Nice info. For an enterprise solutions company, what would a "how" content look like?
What does the company do and I'll give you a specific example or two :)
Hello@@AlexBSheridan we are into cloud services, database, virtualization, middleware, DevOps and automation, etc.
20:22 we're a software development company how should we go about it
🤗
🙏
All ready my num for click 😂
😎
🙄
Whats up
Sorry you called "Soccer" "football" and that negated all the good points you made ;)
Lol i actually didnt it was the editing. My editor is overseas 🤣 i saw that and smiled too tho, being a big NFL fan here
Content = A+++++ Camera Zoom = 🤢
Appreciate that, and working on that w editor now! :)
Strategic guide for LinkedIn success! This video breaks down the steps to win clients on the platform. Valuable insights for effective client acquisition. #LinkedInMarketing
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