The Secret To Creating A Luxury Brand.

The core secret to creating a luxury brand doesn't lie in the making of the product, although it is a key component. What it is though is something much more simpler. You'll love to learn this secret.
EP.38 Making The Brand (MTB) is a video series explaining how to properly start a clothing business from concept to product and everything in between, inevitably helping you to go from clothing line to clothing brand.
Thumbnail photography by: David Lezcano
BOOK OUT NOW!
"Making The Brand: The business of starting a clothing line from the ground up"
tinyurl.com/yx898r23
For Consultation: bit.ly/3JLyUZm
Be sure to check us out on:
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[@charliesamples9376]

On point!!

[@itsroween]

Thank you for giving us this knowledge.

[@planetbrooklynacademy]

My pleasure.

[@supremewear23]

You are the GOAT. Very broken down.

[@philtyrich1]

👏🏾👏🏾👏🏾 Game Changer info 👊🏾👊🏾👊🏾

[@GraciaJimmy]

Thank you for sharing your perspective. This will help me through my Journey.

[@planetbrooklynacademy]

I'm glad I can help on your journey.

[@filmingyu6623]

So is the pyramid pretty much a pricing difference where the bottom are accessories?

[@planetbrooklynacademy]

Pretty much. The bottom is affordable but not cheap, the mid more expensive not as attainable and the top is exclusively available to the uber rich.

[@filmingyu6623]

Looks like the pyramid can be broken into the same brand/label but different price points and accessibility AND different labels under one house like Fear of God, Essentials and Athetics?

[@planetbrooklynacademy]

Jerry, unlike a LV or Gucci was able to make them into these 3 named levels. But they are still all of the same brand.

[@KSouthOriginal]

Is this information in your book?

[@planetbrooklynacademy]

Information on building a luxury brand specifically, no. But I outline the steps to building a sound clothing model.

[@YaDripCloset]

#Freegame you gone make me rich one day sir

[@SwaggerCoach]

How do you then structure/build a premium brand like ALD? If you're creating a premium brand how would you do it?

[@planetbrooklynacademy]

Thats a lot to explain. lol.. Thats what I work people through during a consultation. But my book pretty much walks you through the steps. At the end of the day its the steps along with your marketing, brand concept and imagery that will determine if you come across as a premium brand.

[@SwaggerCoach]

@@planetbrooklynacademy **Content Idea**

[@planetbrooklynacademy]

@SwaggerCoach indeed! 🤔

[@SwaggerCoach]

I think there needs to be a follow-up episode. I get the diffusion line approach. How can you achieve this when starting?