Hey Ben, what do you think about using engaged shoppers as a detail targeting to funnel those targeting terms? So, for example Soccer Socks Narrow Audience Must Include Engaged Shoppers.
I usually steer clear of engaged shoppers. Yes there are advantages to targeting them but they are also more expensive to reach. Unless you are advertising products that are bought by people that traditionally love to shop (apparel, jewelry, etc.) I think it's best not to.
Great video Ben! I came across this article which provides insights on how to cope with Facebook redundant audiences and explore relevant audiences: bit.ly/3ug740k. Check it out!
Hey Ben, I would like you say you are the real deal. I have been running Facebook campaigns and shopify for over 3 years and have done pretty well on my own until about a month ago, the campaigns all declined in performance probably due to new IOS updates. I was barely breaking even. So I scoured youtube for advise and found one of your older videos on CBO strategy and implemented them into my campaigns, and bam! Back into profits territory and I would say even better performance than before this whole IOS fiasco. I would like to personally thank you as I was really close to giving up on Facebook ads! You're a life saver!
I watched your two year old video and trying to find audience insights and Facebook showed me the new interface Finally TH-cam showed me this video of yours 😂
Hi Ben, great suggestion! I just have one question: Should we put some interests in the detail targeting section when running a campaign for lookalike audience? or just skip the detail targeting part altogether?
Here is something I've always been confused about....when you select more and more "interests" under detailed targeting...if you select more than one does that indicate that the audience meets ALL of the interests you select or at least one? I suspect it's "at least one" but what if I want to target only soccer moms who ALSO like Ronaldo? how would I do that? I thought FB allowed you to be super targeted like that and now it appears they have done away with it.
Go in the video to 12:55 and pause the screen. If you select more than one interest than it means that they have to be in at least one of those groups (or in other words they have to have at leasat one of those interests). Look at the video now. Next to the exclude button to the right there is the "Narrow audience" button. That is what you can use to add the condition that you want the above group to also have.
Sometimes I watch people do things and then when I go to implement its not so smooth. So I appreciate the just winging it presentation. Im going to subscribe
How in the world does Facebook know if someone is a "soccer mom?" It seems like that would not be a precise category. I highly doubt they filled out that they were a soccer mom on their profile or that they "liked" a page called soccer mom. It's important to me to know how they are determining these interests since that would determine if I think they are a valid target.
Greetings, Ben! I have a quick question. Forgive me if this has already been covered. When testing the different interests, do you recommend setting up CBO or using dedicated budgets for each interest's ad set? Thank you!
Hello Ben, thanks so much for all your insightful content. Please how do I solve Facebook ads rejections for some months this as been affecting my business.
Thanks Ben. Quick question. When you target multiple interests in an ad does this mean it targets people who have all of these interests in common or it's targeting people either interested x,y,z
Should I use CBO for testing each interest or is it better to do it at ad sets level? I've seen that CBO often prioritize broader audiences no matter it's quality. But I'm a little worried that I may burn money if I do it at ad set level. I hope you can answer me soon, thank you for your work, I'm a big fan of you Ben
Yes we usually use CBO for testing different targeting options. In my experience Facebook does tend to favor larger audiences but only if they are likely to produce better results - which they often do. If for example, you include a warm audience ad set in your CBO campaign, that will get some budget even though it will be a much smaller audience. Hope that helps :)
Hey Ben I’m currently testing a new adset (ABO) Purchases My ROAS is 1.5 but the CTR Is below 1. Should I kill the ads and ad new creatives or stick with it and only judge it be ROAS?
Hi Ben, This is a great video. I was frustrated that it kept redirecting here. Sadly I signed up on facebook marketing ebook course that was based on the previous insights. I should have done more research on this. Thank you for your help.
Hey Ben, do we need to set up different campaigns for the same product but sold in different pages (all pages are under the same ad account)? Thanks in advance 👍
@@BenHeath Thanks Ben for the reply. Follow up question: If one page sells 20 products, should we set up 20 campaigns? These products are different from each other.
I took something of a blended approach to run ads with grouped interests. How would one narrow down the interests for more specific targeting if Facebook doesn't show which interests performed better? Would I have to split the interests into one per ad set and run the ads to test further?
Thanks Ben - Fantastic as always! I am following your advice of testing, however, most of my conversion data is not displaying on audience ad sets I am testing, due to ios 14. How do you gauge if an adset is successful or not with less than 50% of the data showing through... CPC? or something similar? Thanks again Ben.
Hi Johnnie, thanks a lot. The best way is to work out an average discrepancy rate - 50% for example. And that factor that into your numbers. So if one ad set displays a $20 cost per purchase then it's actually $10 (or close to). That way you can still use cost per conversion to optimise.
Should i use broad targeting at the beginning and let facebook "work for me" to find the right audience based on who watched the video in the ad for example?
I actually prefer using broad targeting when you're ad account has more conversion data in it and is more mature. That way Facebook has a better idea of who is likely to convert. It's best to be more specific in the beginning.
Ben can you advertise on Facebook if your only after locale area as I do a service business with a app so they can book a service when they want. I dont want people from miles away getting ads
Hi, and thanks for the great info Ben. You said to test audiences you create one ad set for each interest group. I am a bit confused between ad sets and ads. Is there a video you have that clarifies the difference between the two? Second question - let's say I create 3 ads to test different audiences. Do I have to have a separate daily budget for each Ad or can I set the budget at a higher level so FB distributes my overall daily budget across the 3 ads? Thanks in advance.
Hi Ben, thanks for all of the great videos. So much great info. Quick question. I know that you are always suggesting running ads for conversions. I am a new e-commerce store with only a handful of sales so far. Should I still run conversion ads optimizing for purchase? What do you suggest?
Hi Ben, great informative videos you have, just learning Facebook Ads myself, Does audience size matter more if you have a limited budget, should I be looking for more the 250k to 500k size to those in millions with a small buget to spend on ads? Also what's the difference between Estimated audience size under Audience definition on the right column as when I hover over and it comes up size also, whats the difference.
Do you have any recommendations on targeting people who are into women’s clothing? I usually use clothing brands similar to mine, but the competition and bid is so high and I’m just starting out. Do you have any recommendations?
Hi Gabrielle, I haven't been through this exercise in that industry recently I'm afraid so don't have any to hand. I think targeting people interested in those brands is a good place to start. I wouldn't worry so much about the CPM being high - that is often the case because a target audience is high quality and likely to convert. I'd focus on your ROAS and where that needs to be. Not a lot you can do about the CPM if you want to target the best prospects.
@@BenHeath Hi Ben. Thanks for all the very helpful info. I have a new skin care brand and was targeting skin care interests and getting insanely high CPMs from $80 to $120. My link CTRs are great at above 5% but no conversions yet. I've got $15 on each adset. So I shouldn't kill the adsets based on CPM? Or would you suggest I keep testing interests? Thanks!
Try this in a non-sexy industry like concrete, it won't work. You will never find enough targeting options, especially if you are in a smaller country. No tools will come up, no competitors, just generic interest for concrete which is useless. Not blaming Ben though, this is still very valid and valuable for a lot of businesses!
You are right - not sure many people in my audience are advertising something like concrete - but for those that are - it's all about lookalike audiences.
@@BenHeath Why is it your preferrence? My consideration is that, with ABO I can set up a fixed budget for each ad set, which helps eliminate a variable (amount spent)... but a problem is not every interest has the same audience size
Hi, I've a question, a bit off topic, sorry, but would appreciate any help. If you're increasing the daily spend from $10 to $20 is it necessary to restart the ad or is this a simple edit that can be made that won't disrupt the already optimised ad?
You can increase the budget and that's what I would recommend. You may re-enter the learning phase but that is better than starting from scratch with a new ad set :)
@@BenHeath I currently have someone doing my ads for me, as this is my first time and this person was referred as I didn't have the time to commit to learning how to and running a campaign this first time our. However, I am not impressed nor convinced of their methods and recommendations. So here I am learning how to do this, so I can take over and do it myself. I asked the person to increase the budget and woke up this morning to a repost of the ad as if it were new. And that's really want I'm concerned about. Because, correct me if I'm wrong, but from what I'm seeing in vids changing the ad budget is a simple edit. No? Does editing the budget require a repost or regenerate the ad as new?
There are different approaches to all things including Facebook ads. I prefer to change the budget in the existing campaign/ad set but not all advertisers do.
if facebook is able to workout based on the interests which pages are people more likely to follow then why would we need to further specify these pages + interests if we can just specify interests?
Hi Ben, I’ve been watching your videos and find very useful. I have a question has the target the friends of people who like your Facebook page been replaced with lookalike audience? Thank you.
Thanks a lot. Facebook did announce that the connections section would be removed but I haven't see that happen in my practice ad accounts yet. It may well be that Facebook have removed it from your account already.
Hello ben, I am looking forward to run campaigns in usa and uk for my agency that provide social media marketing and web development services, can you guide me with what detailed targeting would be the best for my ads?
Great Video Ben! One quick question: With post iOS changes, larger audience sets are favourable for cold audience targetting. What to do incase single interest targetting doesnot give the desired results ? Do you suggest combining interests in such a case? Is there any ideal audience size for single interest targetting? Thank you in advance
Hi Sujit, great question. In that scenario I would prefer to turn on detailed targeting expansion or combine very similar interests. Here's more info on ideal audience size: th-cam.com/video/vYEYMDeroDg/w-d-xo.html
Hi Ben, Thanks for this great content, i have a question that there is always inconsistency in my FB ads day 1 if I get 10 purchases the very second day it will get to 3 purchases, so how should i get rid of it
Thank you for watching. That's the effect of the learning phase and a reality of Facebook advertising I'm afraid. I'd go through this video to find out more info and see what you can do about that: th-cam.com/video/OOczkVOSsYQ/w-d-xo.html
Why target for intrest, when the campaing objective is: conversions? Facebook needs assistance for that? I do not understand that! In your videos you say that facebook does the job automatic when conversions is chosen, regards Michel
Hi Ben, when testing interest you mentioned having a different interest in each ad set and having up to 5 ad sets running at anyone time. With this new IOS update doesn't that stop tracking where our customers are coming from? which also stops telling us which interests/ad set actually worked? So that means we have to target each interest one at a time? I.e 1 campaign, 1 ad set with interest and then 3 to 5 ads. Run that for a few days and see if you get conversions. If you do, save that interest, then move onto another interest and test that for a few days etc. Then once you have a few put them into a CBO
Hi Josh, good question but you aren't quite right. iOS 14 makes it means we can't see which ad set some customers are coming from but not all or even the majority. We still receive data for all non-iOS users, and all iOS users that haven't opted out. And we even have some visibility over iOS users that have opted out (provided you are optimizing for your highest priority web event. So while the data you see may be underreported we can still assess relative performance quite accurately and optimise campaigns accordingly. You will still see which ad sets produce the lowest cost per conversion - hopefully that makes sense. Testing each targeting option individually would work and you can do so if you want greater accuracy. But it will also take a lot longer.
@@BenHeath Thank you for your reply. Okay, yes so I've optimized for purchases as my highest priority web event. Cost per conversion - just to confirm If Im wanting purchases i would use cost per purchase, as that's what im trying to convert? Okay maybe i try and go back to that strategy again. As we are still testing new interest. Cheers, Josh.
Hi ben ,on lookalike audience ,would it work if i run alookalike campaign with only 50 purchases ,then from that adset if it produce 200 purchases i, would run another lookalike ,my theory is ,i would like to reach 200 purchases from my adset or source with only 50 or below purchases , would this work ben?
You'll need to wait until you have at least 100 people in your source from one country. So you wouldn't be able to use 50 purchasers as a source audience I'm afraid. I think you'd find this video on lookalikes helpful: th-cam.com/video/vWY-BxIntxM/w-d-xo.html
Great stuff as always Ben!! Quick Q - do you have any go-to ways for targeting wealthy people on FB other than wealthy locations, interests such as 'luxury products', or liking different luxury brands (Chanel, Gucci etc.)? Sadly I'm not in the US, so can't use top 5% income etc...
Thanks a lot :) What you have mentioned is a great starting point. After that we will use lookalike audiences based on whatever digital assets we have that we know contain our target audience.
What are your thoughts on targeting broad instead and having the FB’s algo to figure out the best audiences for us ? Or are you actually seeing better performances with detailed targeting ?
Great question. It really depends on the products/services you are offering and how mature your ad account is. This video will help you work out if it's a good idea for you or not: th-cam.com/video/HHopk1wMF5Q/w-d-xo.html
@@BenHeath So what exactly account age, product or service has to do with Targeting? I am spending nearly $350.000 a month on just Facebook ads alone and never noticed just one of the claims you’ve made. Facebook literally got rid of the insight tool, because it doesn’t serve any fundamental purpose and is outsmarted by their AI by far. It literally is just to nudge Facebook into an approximate direction. You can single interest target on a 20-300 million audience and Facebook does it all for you, with very minimal input from sides of the advertiser.
I'm a bit confused by your comment. Are you saying you don't think the product or service you offer has anything to do with targeting? The product or service you offer has everything to do with targeting. You need to advertise to people who are likely to buy what you have to offer for any marketing endeavor to succeed.
Hi Ben, so I have 6000+ purchase customer list that I have uploaded as a custom audience, would you say it makes targeting more optimized to "stack" the best performing interests on top of lookalikes after they've been tested? We are about to do this and obviously will test, but wanted to know if you have done this with your clients and seen success.
Hi Jonathan, that's a great asset to have. I would create a lookalike from that audience and absolutely not stack interests on top of it - you'll end up with blended averages and confusing Facebook.
Hi Ben - if I'm selling £700 products with a relatively small budget, would it be best if I used a reduced number of variables - e.g. 2x ad sets (+ retargeting) with 2x ads per ad set This would mean that I could make a more informed decision as to which are performing better/worse because I would have more conversions per variable, and would therefore be able to make more statistically significant decisions (as opposed to using lots of variables)
Are the 2x ads per ad set here the same ad or different ads? Or slightly different? Going to do this, one more question please? Is this still valid strategy in November 2022?
@@marksmith4304 you start off with 2x ad sets with the same 2x ads in them, so the only variable that's different is the audience (each ad set will have a separate audience). This can change going forward if a certain audience prefers a certain type of ad, but that's always the starting point. This type of strategy is pretty evergreen, it's A/B testing, which has been around since god was a boy (just with reduced variables).
This is ridiculous. So after I run an ad how do I find out who I am pulling?? It only says age gender and location. This is bs. I am so over FB. This does absolutely nothing for testing audiences.
Super weird... This particular video just wont load for me! I went and checked your other videos and they all load fine. Will have to check in tomorrow. Hopefully TH-cam isn't region blocking this somehow. (In Canada if this is happening for others)
Facebook: "We have this awesome tool that helps people target their ideal audience!" Also Facebook: "Let's kill it!" The audience insights thing now is completely useless. It shows insights based on your page? And if you page has no reach because you're new, stuff you, basically. Sod em.
I did what you mentioned in the video, but I found that most of the audiences had an overlap of 80-90% between them. Lets say "kindergarten", "preschool" and "baby food". Then, I dont see any sense of running 3 differents adsets for each of the interests, as 90% of their audience is shared across the adsets, therefore diluting my overall budget and limiting the delivery of the other adsets. How do you solve the overlap issue? I rather prefer to target A+B+C at 3x Budget than separately, specially when the overlapping is +80% between them Thank you
I can see your logic there but an 80-90% overlap has enough of a difference to warrant a test. Remember that Facebook will only ever show your ads to a small fraction of your target audience. That fraction could contain a lot of people from the differing 10-20%. Even with a 90% overlap, you could see a 50% difference in who actually sees your ads for example - not always but it is possible. We've seen big differences between results with audiences that overlap heavily. So be careful assuming they will perform at the same level. In terms of solving the overlap issue, we use CBO and then don't worry about it. Anything you do to manually force less overlap will have more of a negative effect than the problem you are trying to solve in my opinion.
THE OLD AUDIENCE INSIGHTS VERSION GOOD I DONT KNOW WHAT FACEBOOK WANT I THINK FACEBOOK SOON DEAD BECAUSE UPDATE THE TOOLS AND REMOVE LOT OF THING AFTER NEW UPDATE
Thanks for watching guys! Let me know what you think in the comments :)
Hey Ben, what do you think about using engaged shoppers as a detail targeting to funnel those targeting terms? So, for example Soccer Socks Narrow Audience Must Include Engaged Shoppers.
Boost massage with lookalike audience pleas 🙏
Really great Ben. Would love to see / hear how you go about structuring campaigns / ad sets to run in multiple countries.
I usually steer clear of engaged shoppers. Yes there are advantages to targeting them but they are also more expensive to reach. Unless you are advertising products that are bought by people that traditionally love to shop (apparel, jewelry, etc.) I think it's best not to.
Great video Ben! I came across this article which provides insights on how to cope with Facebook redundant audiences and explore relevant audiences: bit.ly/3ug740k. Check it out!
Hey Ben, I would like you say you are the real deal. I have been running Facebook campaigns and shopify for over 3 years and have done pretty well on my own until about a month ago, the campaigns all declined in performance probably due to new IOS updates. I was barely breaking even. So I scoured youtube for advise and found one of your older videos on CBO strategy and implemented them into my campaigns, and bam! Back into profits territory and I would say even better performance than before this whole IOS fiasco. I would like to personally thank you as I was really close to giving up on Facebook ads! You're a life saver!
Hi Dennis, that is fantastic to hear. Thank you very much for letting me know and well done on the great work :)
Are you still in profits?
I watched your two year old video and trying to find audience insights and Facebook showed me the new interface
Finally TH-cam showed me this video of yours 😂
Hi Ben, great suggestion! I just have one question:
Should we put some interests in the detail targeting section when running a campaign for lookalike audience?
or just skip the detail targeting part altogether?
Here is something I've always been confused about....when you select more and more "interests" under detailed targeting...if you select more than one does that indicate that the audience meets ALL of the interests you select or at least one? I suspect it's "at least one" but what if I want to target only soccer moms who ALSO like Ronaldo? how would I do that? I thought FB allowed you to be super targeted like that and now it appears they have done away with it.
Go in the video to 12:55 and pause the screen.
If you select more than one interest than it means that they have to be in at least one of those groups (or in other words they have to have at leasat one of those interests).
Look at the video now. Next to the exclude button to the right there is the "Narrow audience" button. That is what you can use to add the condition that you want the above group to also have.
Sometimes I watch people do things and then when I go to implement its not so smooth. So I appreciate the just winging it presentation. Im going to subscribe
Thank you so much Ben. I was perplexed when facebook kept redirecting me to the business suite when i tried to go to audience insight.
Happy to help :)
I do the same still looking for the audience insights, landing on a different interface
Thanks for sharing this. May I know where to find "Your Fans Online" so that I can track when is the best time to post?
Hey man you should put a notice on your earlier video talking about audience insights to redirect to this video
Great video btw, thanks.
Hi! ben thanks for the video...could you please let me know what could be the reason i am not seeing the filter option in my ADs manager?
How in the world does Facebook know if someone is a "soccer mom?" It seems like that would not be a precise category. I highly doubt they filled out that they were a soccer mom on their profile or that they "liked" a page called soccer mom. It's important to me to know how they are determining these interests since that would determine if I think they are a valid target.
YOU HAVE SOLVED MY BIGGEST PROBLEM! THANK YOU SO MUCH...🤗🤗🤗🤗🤗🤗
Happy to help :)
Hey Ben, thanks for the video, is it always recommended to use detailed target expansion? thank you!
Greetings, Ben! I have a quick question. Forgive me if this has already been covered.
When testing the different interests, do you recommend setting up CBO or using dedicated budgets for each interest's ad set?
Thank you!
Hello Ben, thanks so much for all your insightful content. Please how do I solve Facebook ads rejections for some months this as been affecting my business.
Hello Ben, greetings from Mexico. How we can know when our fans are online? this was an available option in Audience Insights
Saludos 🤟
have you tested stacked targeting
can you do a video on stacked targeting vs single interest targeting
Yes but I'm not a fan - I much prefer single interest targeting.
Brilliant Ben! Thanks for sharing
Hello Dear Ben, Thank you for your tips. Could you please give us an advice (Some examples) about University Audience interests? Thank you in advance.
This is great, however I had another question and that was should we delete previous successful campaigns that we ran or turn them off?
Awesome - I would just turn them off :)
Thanks Ben. Quick question. When you target multiple interests in an ad does this mean it targets people who have all of these interests in common or it's targeting people either interested x,y,z
Second option :)
@@BenHeath ugh bummer...
Should I use CBO for testing each interest or is it better to do it at ad sets level? I've seen that CBO often prioritize broader audiences no matter it's quality. But I'm a little worried that I may burn money if I do it at ad set level.
I hope you can answer me soon, thank you for your work, I'm a big fan of you Ben
Yes we usually use CBO for testing different targeting options. In my experience Facebook does tend to favor larger audiences but only if they are likely to produce better results - which they often do. If for example, you include a warm audience ad set in your CBO campaign, that will get some budget even though it will be a much smaller audience.
Hope that helps :)
how many people are considered to be the ideal potential reach? is it between 2 - 4 million people or does it depend?
You'll find this helpful: th-cam.com/video/vYEYMDeroDg/w-d-xo.html
This is so valuable, thank you!
Very useful video, much appreciated!!!
Glad it was helpful :)
Hey Ben I’m currently testing a new adset (ABO) Purchases
My ROAS is 1.5 but the CTR Is below 1. Should I kill the ads and ad new creatives or stick with it and only judge it be ROAS?
I would be using ROAS to assess performance primarily. It depends how long it has been running? Only a few days - I would give it more time.
Hi Ben, This is a great video. I was frustrated that it kept redirecting here. Sadly I signed up on facebook marketing ebook course that was based on the previous insights. I should have done more research on this. Thank you for your help.
Glad it was helpful.
Thanks for making this video, I have requested it with Sheila, Ben, props to you mate! Legend!
You are very welcome - I hope it helps.
Hey Ben, do we need to set up different campaigns for the same product but sold in different pages (all pages are under the same ad account)? Thanks in advance 👍
Yes Facebook will most likely insist on that.
@@BenHeath Thanks Ben for the reply. Follow up question: If one page sells 20 products, should we set up 20 campaigns? These products are different from each other.
I like to use one campaign per product range - so it really depends how different the products are.
@@BenHeath Thank you very much!
Thanks ben. You always come out new ways for us. Such a valuable content!
Glad you think so!
I took something of a blended approach to run ads with grouped interests. How would one narrow down the interests for more specific targeting if Facebook doesn't show which interests performed better? Would I have to split the interests into one per ad set and run the ads to test further?
Yes that's right and that's why I prefer to do things that way. It's very helpful to have that data :)
Thanks Ben - Fantastic as always! I am following your advice of testing, however, most of my conversion data is not displaying on audience ad sets I am testing, due to ios 14.
How do you gauge if an adset is successful or not with less than 50% of the data showing through... CPC? or something similar? Thanks again Ben.
Hi Johnnie, thanks a lot. The best way is to work out an average discrepancy rate - 50% for example. And that factor that into your numbers. So if one ad set displays a $20 cost per purchase then it's actually $10 (or close to). That way you can still use cost per conversion to optimise.
@@BenHeath You are a genius, haha! Thanks Ben, your approach is incredibly good, thank you for all your help.
Should i use broad targeting at the beginning and let facebook "work for me" to find the right audience based on who watched the video in the ad for example?
I actually prefer using broad targeting when you're ad account has more conversion data in it and is more mature. That way Facebook has a better idea of who is likely to convert. It's best to be more specific in the beginning.
Ben can you advertise on Facebook if your only after locale area as I do a service business with a app so they can book a service when they want. I dont want people from miles away getting ads
Yes you certainly can. Just make sure you set strict location targeting criteria. No point advertising where you can't get customers from.
How do you know how many people are following the interest and who else is targeting it?
Hi, and thanks for the great info Ben. You said to test audiences you create one ad set for each interest group. I am a bit confused between ad sets and ads. Is there a video you have that clarifies the difference between the two? Second question - let's say I create 3 ads to test different audiences. Do I have to have a separate daily budget for each Ad or can I set the budget at a higher level so FB distributes my overall daily budget across the 3 ads? Thanks in advance.
Hi Suma, I'd check this video out for more info on that: th-cam.com/video/TBSuxR_Qa90/w-d-xo.html
Hi Ben, thanks for all of the great videos. So much great info. Quick question. I know that you are always suggesting running ads for conversions. I am a new e-commerce store with only a handful of sales so far. Should I still run conversion ads optimizing for purchase? What do you suggest?
Yep that's the set up I would start with :)
Thanks for the kind words, they are much appreciated.
Thank you for this valuable information
Glad it was helpful!
Hi Ben, great informative videos you have, just learning Facebook Ads myself, Does audience size matter more if you have a limited budget, should I be looking for more the 250k to 500k size to those in millions with a small buget to spend on ads?
Also what's the difference between Estimated audience size under Audience definition on the right column as when I hover over and it comes up size also, whats the difference.
Do you have any recommendations on targeting people who are into women’s clothing? I usually use clothing brands similar to mine, but the competition and bid is so high and I’m just starting out. Do you have any recommendations?
Hi Gabrielle, I haven't been through this exercise in that industry recently I'm afraid so don't have any to hand. I think targeting people interested in those brands is a good place to start. I wouldn't worry so much about the CPM being high - that is often the case because a target audience is high quality and likely to convert. I'd focus on your ROAS and where that needs to be. Not a lot you can do about the CPM if you want to target the best prospects.
@@BenHeath Thank you!
@@BenHeath Hi Ben. Thanks for all the very helpful info. I have a new skin care brand and was targeting skin care interests and getting insanely high CPMs from $80 to $120. My link CTRs are great at above 5% but no conversions yet. I've got $15 on each adset. So I shouldn't kill the adsets based on CPM? Or would you suggest I keep testing interests? Thanks!
Try this in a non-sexy industry like concrete, it won't work. You will never find enough targeting options, especially if you are in a smaller country. No tools will come up, no competitors, just generic interest for concrete which is useless. Not blaming Ben though, this is still very valid and valuable for a lot of businesses!
You are right - not sure many people in my audience are advertising something like concrete - but for those that are - it's all about lookalike audiences.
@@BenHeath Thanks, have been doing that and custom, but that mandatory DTE is messing with stuff.. Facebook, we love you and hate you.
So for testing if an interest/behavior/demographic is effective, do you consider ABO or CBO a better option?
I prefer using CBO :)
@@BenHeath Why is it your preferrence? My consideration is that, with ABO I can set up a fixed budget for each ad set, which helps eliminate a variable (amount spent)... but a problem is not every interest has the same audience size
Hi Ben, would you use the same exact creatives for each ad set so you are just testing out each individual interest on each ad set?
Yes - we would at least start that way. Some ad sets may perform best with different creatives and if so it's fine to optimise accordingly though.
Hi, I've a question, a bit off topic, sorry, but would appreciate any help. If you're increasing the daily spend from $10 to $20 is it necessary to restart the ad or is this a simple edit that can be made that won't disrupt the already optimised ad?
You can increase the budget and that's what I would recommend. You may re-enter the learning phase but that is better than starting from scratch with a new ad set :)
@@BenHeath I currently have someone doing my ads for me, as this is my first time and this person was referred as I didn't have the time to commit to learning how to and running a campaign this first time our.
However, I am not impressed nor convinced of their methods and recommendations. So here I am learning how to do this, so I can take over and do it myself. I asked the person to increase the budget and woke up this morning to a repost of the ad as if it were new.
And that's really want I'm concerned about. Because, correct me if I'm wrong, but from what I'm seeing in vids changing the ad budget is a simple edit. No? Does editing the budget require a repost or regenerate the ad as new?
There are different approaches to all things including Facebook ads. I prefer to change the budget in the existing campaign/ad set but not all advertisers do.
Thanks! 👍
if facebook is able to workout based on the interests which pages are people more likely to follow then why would we need to further specify these pages + interests if we can just specify interests?
I like before watching these days! Thanks Ben..
Thank you very much.
Hi Ben,
I’ve been watching your videos and find very useful. I have a question has the target the friends of people who like your Facebook page been replaced with lookalike audience?
Thank you.
Thanks a lot. Facebook did announce that the connections section would be removed but I haven't see that happen in my practice ad accounts yet. It may well be that Facebook have removed it from your account already.
why didn't you use the "social media marketing" interest in both search options to make an even comparison?
thank you so much sir you are very awesome person god bless you.
Thanks Ben. Could u please explain me what's the problem and how to deal with it??
I'm not sure what you are asking? This video is all about that
Thanks! Ben, such a big help.
Happy to help!
Hello ben, I am looking forward to run campaigns in usa and uk for my agency that provide social media marketing and web development services, can you guide me with what detailed targeting would be the best for my ads?
I'd start with Business Page Admins :)
Thanks. Can lookalike audiences from another country works for other countries. E.g lookalike audience from UK work for USA
They sure can :) We do that all the time.
Great Video Ben!
One quick question: With post iOS changes, larger audience sets are favourable for cold audience targetting. What to do incase single interest targetting doesnot give the desired results ? Do you suggest combining interests in such a case? Is there any ideal audience size for single interest targetting?
Thank you in advance
Hi Sujit, great question. In that scenario I would prefer to turn on detailed targeting expansion or combine very similar interests. Here's more info on ideal audience size: th-cam.com/video/vYEYMDeroDg/w-d-xo.html
Hi, I guess that I am Italian I can't go to put interests in English right?
I would have thought your Ads Manager would be in Italian? As someone in the UK, this isn't something I've had to deal with.
Really enjoy your videos. Thank you.
Glad you like them!
Hi Ben, Thanks for this great content, i have a question that there is always inconsistency in my FB ads day 1 if I get 10 purchases the very second day it will get to 3 purchases, so how should i get rid of it
Thank you for watching. That's the effect of the learning phase and a reality of Facebook advertising I'm afraid. I'd go through this video to find out more info and see what you can do about that: th-cam.com/video/OOczkVOSsYQ/w-d-xo.html
Why target for intrest, when the campaing objective is: conversions? Facebook needs assistance for that? I do not understand that! In your videos you say that facebook does the job automatic when conversions is chosen, regards Michel
You still want to provide Facebook with some direction - otherwise you'll waste a lot of money if you try and let Facebook work it all out.
Thanks for sharing. Awesome! Very useful!
Glad it was helpful!
thank you for you information
My pleasure!
Hi Ben, when testing interest you mentioned having a different interest in each ad set and having up to 5 ad sets running at anyone time.
With this new IOS update doesn't that stop tracking where our customers are coming from? which also stops telling us which interests/ad set actually worked?
So that means we have to target each interest one at a time? I.e 1 campaign, 1 ad set with interest and then 3 to 5 ads. Run that for a few days and see if you get conversions. If you do, save that interest, then move onto another interest and test that for a few days etc. Then once you have a few put them into a CBO
Hi Josh, good question but you aren't quite right. iOS 14 makes it means we can't see which ad set some customers are coming from but not all or even the majority. We still receive data for all non-iOS users, and all iOS users that haven't opted out. And we even have some visibility over iOS users that have opted out (provided you are optimizing for your highest priority web event.
So while the data you see may be underreported we can still assess relative performance quite accurately and optimise campaigns accordingly. You will still see which ad sets produce the lowest cost per conversion - hopefully that makes sense.
Testing each targeting option individually would work and you can do so if you want greater accuracy. But it will also take a lot longer.
@@BenHeath Thank you for your reply.
Okay, yes so I've optimized for purchases as my highest priority web event.
Cost per conversion - just to confirm If Im wanting purchases i would use cost per purchase, as that's what im trying to convert?
Okay maybe i try and go back to that strategy again. As we are still testing new interest.
Cheers, Josh.
I have a question that without investing money can we target people or not?
Great, thanks.
You're welcome!
Well the fb graph now comes in handy
Hi ben ,on lookalike audience ,would it work if i run alookalike campaign with only 50 purchases ,then from that adset if it produce 200 purchases i, would run another lookalike ,my theory is ,i would like to reach 200 purchases from my adset or source with only 50 or below purchases , would this work ben?
You'll need to wait until you have at least 100 people in your source from one country. So you wouldn't be able to use 50 purchasers as a source audience I'm afraid. I think you'd find this video on lookalikes helpful: th-cam.com/video/vWY-BxIntxM/w-d-xo.html
Great stuff as always Ben!! Quick Q - do you have any go-to ways for targeting wealthy people on FB other than wealthy locations, interests such as 'luxury products', or liking different luxury brands (Chanel, Gucci etc.)? Sadly I'm not in the US, so can't use top 5% income etc...
Thanks a lot :)
What you have mentioned is a great starting point. After that we will use lookalike audiences based on whatever digital assets we have that we know contain our target audience.
Thanks for info
Welcome :)
Great video - thnx!
Glad you liked it!
excellent video … well done 👍
Thank you! Cheers!
Does it matter how many countries you target?
Yes that can certainly make a difference to the performance of your campaigns.
Love you bro tnx a lot
Happy to help :)
What are your thoughts on targeting broad instead and having the FB’s algo to figure out the best audiences for us ?
Or are you actually seeing better performances with detailed targeting ?
Great question. It really depends on the products/services you are offering and how mature your ad account is. This video will help you work out if it's a good idea for you or not: th-cam.com/video/HHopk1wMF5Q/w-d-xo.html
@@BenHeath So what exactly account age, product or service has to do with Targeting? I am spending nearly $350.000 a month on just Facebook ads alone and never noticed just one of the claims you’ve made. Facebook literally got rid of the insight tool, because it doesn’t serve any fundamental purpose and is outsmarted by their AI by far.
It literally is just to nudge Facebook into an approximate direction. You can single interest target on a 20-300 million audience and Facebook does it all for you, with very minimal input from sides of the advertiser.
I'm a bit confused by your comment. Are you saying you don't think the product or service you offer has anything to do with targeting? The product or service you offer has everything to do with targeting. You need to advertise to people who are likely to buy what you have to offer for any marketing endeavor to succeed.
Hi Ben, so I have 6000+ purchase customer list that I have uploaded as a custom audience, would you say it makes targeting more optimized to "stack" the best performing interests on top of lookalikes after they've been tested? We are about to do this and obviously will test, but wanted to know if you have done this with your clients and seen success.
Hi Jonathan, that's a great asset to have. I would create a lookalike from that audience and absolutely not stack interests on top of it - you'll end up with blended averages and confusing Facebook.
is this actually how everyone picks interests? Just randomly browsing and testing
Hi Ben - if I'm selling £700 products with a relatively small budget, would it be best if I used a reduced number of variables - e.g. 2x ad sets (+ retargeting) with 2x ads per ad set
This would mean that I could make a more informed decision as to which are performing better/worse because I would have more conversions per variable, and would therefore be able to make more statistically significant decisions (as opposed to using lots of variables)
Great question and yes it would be. Your logic is spot on as well.
Are the 2x ads per ad set here the same ad or different ads? Or slightly different? Going to do this, one more question please? Is this still valid strategy in November 2022?
@@marksmith4304 you start off with 2x ad sets with the same 2x ads in them, so the only variable that's different is the audience (each ad set will have a separate audience). This can change going forward if a certain audience prefers a certain type of ad, but that's always the starting point. This type of strategy is pretty evergreen, it's A/B testing, which has been around since god was a boy (just with reduced variables).
This is ridiculous. So after I run an ad how do I find out who I am pulling?? It only says age gender and location. This is bs. I am so over FB. This does absolutely nothing for testing audiences.
It is annoying - but you can still select detailed targeting options.
HELLO SIR I HAVE MY OWN GROUP AND I HAVE 1 ISSUE SIR MY GROUP DID NOT SHOW TO MY.MEMBERS SO WHAT SHOULD I DO SIR
Super weird... This particular video just wont load for me! I went and checked your other videos and they all load fine. Will have to check in tomorrow. Hopefully TH-cam isn't region blocking this somehow. (In Canada if this is happening for others)
Hmmm that is odd. I can only imagine it's a bit of technical glitch. Seems to be working fine otherwise.
Hi ben Please How i can target people Who Use Facebook ads in my ads ?
Business Page Admins is a good option to start with :)
thanks
Welcome
Facebook: "We have this awesome tool that helps people target their ideal audience!"
Also Facebook: "Let's kill it!"
The audience insights thing now is completely useless. It shows insights based on your page? And if you page has no reach because you're new, stuff you, basically. Sod em.
I like your videos
Thank you very much :)
nice, but this still doesn't look as detailed as the old Audience insights which told you people's education level and type of job.
Great Ben, which football team you follow? Don't tell me you are a Liverpool fan ;)
Haha - my Dad is a Man Utd fan so I have always leaned that way.
@@BenHeath that's what I wanted to hear ,GGMU. ❤
Awesome :)
I want to work with you if you are interested in hiring interns I have basic knowledge of FB ads but want to learn practically
I did what you mentioned in the video, but I found that most of the audiences had an overlap of 80-90% between them. Lets say "kindergarten", "preschool" and "baby food". Then, I dont see any sense of running 3 differents adsets for each of the interests, as 90% of their audience is shared across the adsets, therefore diluting my overall budget and limiting the delivery of the other adsets.
How do you solve the overlap issue? I rather prefer to target A+B+C at 3x Budget than separately, specially when the overlapping is +80% between them
Thank you
I can see your logic there but an 80-90% overlap has enough of a difference to warrant a test. Remember that Facebook will only ever show your ads to a small fraction of your target audience. That fraction could contain a lot of people from the differing 10-20%. Even with a 90% overlap, you could see a 50% difference in who actually sees your ads for example - not always but it is possible.
We've seen big differences between results with audiences that overlap heavily. So be careful assuming they will perform at the same level.
In terms of solving the overlap issue, we use CBO and then don't worry about it. Anything you do to manually force less overlap will have more of a negative effect than the problem you are trying to solve in my opinion.
Damn you're handsome Heath!
THE OLD AUDIENCE INSIGHTS VERSION GOOD I DONT KNOW WHAT FACEBOOK WANT I THINK FACEBOOK SOON DEAD BECAUSE UPDATE THE TOOLS AND REMOVE LOT OF THING AFTER NEW UPDATE
A bit slow bro
2 Esdras 2: 32 - 100 ;
That was a b*tch move from Facebook!
watching on 0.75x speed, because you speak relatively very fast
Yeah I try to get through a lot of content but appreciate that can be a bit fast for some people.
waste time
FB ads platform sucks
Interesting... In comparison to?
@@BenHeath THE UI SUCKS!!
very helpful!
Happy to help :)