Do you see Addison Rae as a serious artist now? 👀 btw- you can get paid by blocking ads with our sponsor! 👉🏻Go to pie.org/zoeunlimited and install today
her rebrand was the right decision, BUT, to survive she will have to find her own aesthetic; yes, she looks mysterious, but in a Lana del Rey style, she dresses like Madonna and imitates Britney in her photos, for the moment it works, but eventually the public will start to call her attention for that if she keeps doing it for long, she has potential, but only if she finds her style.
Sometimes I wonder if things are genuinely "cringe" or if people just lack the bravery to live the way they want to so seeing others do so is uncomfortable for them.
I love it when people who are considered cringe suddenly manage to become the next big thing. Thats why i love this series. Watching girls who were hated on so much or never really gained much attention despite being talented blowing up overnight is amazing. Its awesome.
honestly i just feel like her whole brand and aesthetic just focuses on being free and freedom. she's wild and she doesnt care and she has a good time doing it. i honestly love it
The best rebranding that’s happened recently is Zoe’s channel actually. Shifting to diving more into pop culture from a marketing perspective fully is genius!!
new follower of hers here, could you please explain? when would say the shift changed? (which video) and like what would you says she does differently now than before this?
@@enchantedgoldrushdon’t know the exact video but she used to focus on body related content and she was incredible dragged for it. So this rebrand makes sense
Curious to see what your opinions are or any advice for Katy Perry's rebrand, or if you can call it a rebrand? I guess resurgance could be the right term? (And how it flopped terribly lol)
@@zoeunlimitedYou are all late on the addison rae rebrand..she been that girl since she released i got it bad over here yr ago....you all just catching up
I like the fact that her aesthetic now is still kinda "quirky". You can see that she, in fact, has never been afraid of people pointing at her, for good or bad
I don't understand how people are so easily manipulated. I understand for teenagers but adults, come on, though even as a teen i never ran after the people who made the music i love, and I LOVE music. Just because someone makes music you love doesn't mean she's/he's your friend.
addison rae going from a cringey clock app girl to a genuinely popular music artist is also heavily powered by diet pepsi just being enjoyable AND you know, rae being seen as "good at making good music". not my can of soda personally, but diet pepsi is a listenable track (unlike ksi's thick of it), she was on von dutch and the borrowed credibility (tee hee) from brat being so lauded is that addison is now seen not just as a serious artist, but a serious artist who can make songs you'd wanna listen to. i say this is kinda what bella poarch did with her EP and singles being enjoyable music, wouldn't be the same if the song sucked 🤷 if diet pepsi was more in the lines of jake paul's "music" or charli d'amelio's happy, it definitely wouldn't have reached the success it did. so props to addison and her production team for dropping a banger!
if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments or IG! Episodes also avalailable on spotify and apple apple.co/zoeunlimited open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1
Hello I loved this video and have Diet Pepsi on repeat lol🙌 Your end point about how cringe is part of the process is v true; I don’t think it’s a coincidence that ‘messy’ is a part of both Lana and Charli’s brands and that brat/von Dutch is all about being hot and hated but cool regardless. It’s more effective than pretending she has never been ‘cringe’ or basic. ANYWAY I don’t mean to sound like the worst person ever but I’m an editor and I get really stressed about the fact that there’s a grammatical error in your intro😩 When you say “i analyse pop culture girl icons, because many of whom are unaware of the impact they have..” the word “because” disrupts the emphasis of the sentence and makes “whom” incorrect - but it’s all correct if you just remove ‘because’. If you kept ‘because’ it would need to become ‘because many of them’. Apologies if you’ve heard this, just wanted to clarify if that’s useful! ❤
@@mariadominguez7207 oh I agree with that😅 But succesful enough in her niche maybe? If her brand and pr team raise the bar for her in the upcoming years.
@@mariadominguez7207I'm pretty sure when everybody says "x will save pop", it's usually just an exaggeration. Obviously she won't shake up the industry but she's bringing something that people want in pop music that the previous decade lacks. Just pure fun and playful sexy pop
I discovered Addison only a few months ago. I didn’t know who this girl was at all and now I know she had a cringe past. I wouldn’t say she is saving pop, pop is not going anywhere, you can still listen to pop as it’s a recorded medium and we all have access to the internet. When I think of pop, I think of Britney Spears or Michael Jackson, I don’t think of Addison.
You can think of pop music without ONLY thinking of the artists who are at the top. Addison is nowhere near MJ's level, but she still has potential to bring something really good to the industry, especially considering the artists she credits as her sources of inspiration (britney, madonna, christina aguilera...)
tbh i’ve never encountered a person that’s not making a video essay on her actually like addison rea or say they heard or like her music. i’m sure they exist but she’s not nearly as popular as the video essays are making her seem.
hey Zoe ;) js me asking AGAIN for a finale to be made on this series with how we regular decular ppl can also create a personal and professional brand that can be maintained
I disagree with this video. She’s still the same and I’m not saying it’s not different but I personally think it’s early to say she’s got a successful rebrand.
I'm interested to see if you have any thoughts about Rachel Zegler? There was a time where everyone was hating on her but now everyone loves her. Love these videos so much!!
I don't think people "love" her now necessarily. They just don't hate her guts any more because it's been a while and they've got other targets. That's just the Internet being the Internet, once every few months you see a female celeb being witch-hunted.
lana del rey got inspired by experiences in her life which she mentioned several times, she didnt see a pinterest board one day and decided hey thats cool imma make this my brand, she was influenced by movies, books and people she met and CREATED her brand from that. addison rae and all the other cheap copies got "inspired" by her and made their brand similar bcs they liked it. there is no real meaning, history or story behind their brand. its just whats trendy now.
Thank you! I'm not a Del Rey stan in any sense (I think she can't sing life and that makes me dislike her) but she deserves her flowers. She came up with a persona that makes sense and feels true. People who copy her are just blatant copies and it makes little sense in terms of originality.
i usually agree with you a lot. but i dont really agree that addison rae has completely rebranded herself successfully. IMO she is still seen as a low talent, annoying girl. i have not noticed anyone giving her more respect lately.
tbh i used to find her bland AS FUCK, but ever since she’s gotten into making music i’ve changed my mind about her, and from when she released her (honestly surprisingly good) EP an year ago i’ve definitely started to look forward to seeing Addison pop up in my social media feeds
@@Amour-tm6uz go look at Katy Perry’s Woman’s World MV comment section and see how every single comment is hating on her. Aren’t they supposed to be her fans, according to your logic?
People don’t like tik tokers when they’re happy and full of life. The moment someone is all sad and depressed and starts wearing black… that’s when people become interested/ respect 🙄 people. It’s so obvious, the same thing happened to Nessa Barret everyone loves her because she acts sad and dark and depressed ( yes she’s been through the woods and back) but if she was a yellow happy bear nobody would want anything to do with any of these white women online. 🤣🤣🤣🤣🤣🤣🤣😭😭😭😭 that’s my take 😊 keep being happy, colourful and fun! ☺️☺️☺️😊😊😊
Cringe.. I don't think she has that it factor.. I think maybe she is having a lot of people behind her to push her ..but we have to give other people a chance to have a space.
She doesn't have the charisma that people tend to gravitate towards to, so I don't think she'll ever be the next big thing. I don't have anything personal against her though, just an observation.
I think what is the most cringe is the unintelligence and lack of self awareness displayed. We are significantly advantaged by being intelligent and having self-awareness of our surroundings. Being around people who have none, deeply infuriates me. I do not envy them, I do not wish I could be like them, I get frustrated by it. And the only reason they get any recognition is because we often idealise the wrong things these days that don’t even benefit us, individually, long-term. Wtf is she doing to better people around her or society, considering she has enough of a following to do so? Envy and second-hand embarrassment are not synonymous
I don’t know if Christina Aguilera is applicable for this study, but she looks how I remember in the early 2000s at the age of 43. Nostalgic and mind blowing at the same time.
The problem with Addison though, is that no matter how hard she “changes” or “glows up” she will ALWAYS still carry the same reminder of her TikToks to people. ☠️ Sometimes you CANNOT escape your stupid decisions that you made in the past, and they always catch up just in time to ruin your future. And Addison’s parents should also be held accountable for this!! I think that they literally took advantage of her fame for QUITE some time. ☠️
zoe’s videos are literally about how the new rising celebrities often have these bad past “reminders” yet managed to overcome them through successful rebrands. addison has only just started with hers, but with more time and quality products and pushes she will too manage to overcome her “stupid clout chasing tiktok” era
Girl, what you talking about 😭 Did you even read my comment? 🥲 Addison is one of the worst TikTokers ever, it’ll take a miracle for her to “blow up” and “save pop” 🙄
Okay, I can see what you mean by that, but they were still cringe enough for her to have a LONG way to go right now with her music career choice. Some people are just too needy for attention and fame, like how Zoe said.
As always, this is a very interesting analysis. Your videos help me not only catch up with what is going on in the industry, but also understand it. As a marketing manager, i always love analyzing whatever products are presented to us. It does help us understand the kind of society we live in too. Anyway, thank you for your work!!
not a fan of her but her new song sounds so nice. didnt know about the charli and lana but love her growth as an artist. honestly a bit inspirational if u ask me. we will never forget who she was but change doesnt happen overnight. i wish her the best.
lana del rey got inspired by experiences in her life which she mentioned several times, she didnt see a pinterest board one day and decided hey thats cool imma make this my brand, she was influenced by movies, books and people she met and CREATED her brand from that. addison rae and all the other cheap copies got "inspired" by her and made their brand similar bcs they liked it. there is no real meaning, history or story behind their brand. its just whats trendy now.
@@sarararra47 yeahhh I agree just trends and popular aesthetic but it’s Soo stupid to act like Lana owns that aesthetic she can’t be that original no matter how much she claims that she’s at the end she still gets inspired by others too
I think she has some maturing and growing to do not only as a person but as an artist before she really pops off. The switch from tiktok to mainstream pop star is gonna take some time, but she does have potential
I think what also helps is that she consistently seems SO kind in all of her interviews/appearances/whatever. People snubbing her for being “cringe” just made them look… like mean girls. And she always took the high road and kept being kind. Good for her.
completely unexpected rebranding, but i hope to see her actually take her brand more serious now, if this is the direction in which she's deciding to embark on.
I love this channel so much despite the feeling like I am being subtly socially engineered to like the video and leave a comment and watch more of the content =) this just demonstrates the power of the insights being discussed as they relate to branding and marketing imho (the Pavlov's dog effect of the typewriter sound when saying the phrase "this is your marketing bestie" is an especially subtle and effective touch)
See I don’t like the word cringe, sure I’m certainly not a fan of Adissions stuff but the fact that she is even trying makes me respect her. Yesterday a kid in my school (barely anyone likes her) stood up infront if the year group and sung, I respect her for that. If you enjoy something don’t worry about being cringe, it’s not, the only thing that’s “cringe” is discriminating against people that have courage and hobbys
Guys when I become a singer its not about money for me or how much album sales. I just want to pit unbridled passion in something and enjoy the art of it. That's why I love music, music doesn't just have one form. You can express yourselves in so many ways!
hii zoe! i'm loving all these videos about marketing, i have already watched all of them. i was wondering if maybe you can do one on olivia rodrigo's brand or taylor swift rebrand after all that happened to her before reputation. but the one i want to see the most is about madison beer's brand... or rather lack of it, and how she wasn't able to be as relevant as the other newgen pop girlies despite having a viral song.
It’s so sad that ppl are so concerned with what others are doing and calling it cringe, I’m proud of Addison for doing what she wants regardless of weather ppl were bullying her and calling her cringe for it, she’s really brave in this cruel generation.
I've been trying to figure out who you remind me of for a while and it finally clicked that it's Samantha from SATC- I think it's your confidence and posture and the way you talk, I think the word I'm looking for is just charisma !! smart, good at your job, and ofc fashionable too! great video once again queen :-) x
@@lllouise9no. some of the smartest people in the world are people who over analyze everything and can notice all the details to criticize someone about. smart doesnt equal nice. your logic makes absolutely no sense.
I think that I may be living under the rock, it's the first time I've ever heard about this woman. And I am not sure if I'm too happy to know who she is, the cringe parts made me cringe too much lol
Hello Zoe, This is a bit of topic but could you mabye do a video were you show us like all the clothes you have. Because I have been watching you for a while now and noticed that you always wear new (really pretty) outfits. And it would maybe give some people here clothing inspo (myself included). Otherwise ty for making such great and informative videos.
Honestly love that she had a cringe era, everyone nowadays are so crazy about being perfect and kids dont even have cringe eras and always look so old😂
As TikTok is a powerful tool for music promotion for artists, I wonder if the mystique thing of avoiding over promotion also works for smaller artists, because in a way Addison was already big enough of a celebrity to be able to vanish and come back with this mysterious vibe. Someone who isn’t well known enough for people to even be interested in and wonder where they are might need to align more with what Jojo Siwa was doing perhaps by posting a lot on the platform?
Could it also be that she also doesn't have your typical influencer model body-face? Like, if she has had any procedures done I couldn't tell, which isn't the case with a lot of big celebrities now a days, could that also add to the success?
I feel like today it's either "she's giving nothing," but when someone starts giving, it's like "ew she's cringe." People can't have different personalities or do weird things anymore because there's so much judgment. Especially when the judgment has a huge platform. We ruin it and wonder why people don't know what to do with themselves on stage.
I never thought she was annoying. She was always really bubbly and usually happy and always so pretty and I know when you’re that pretty and seem like you have everything easy, people hate. She was just a young kid who wanted to get famous and entertain and didn’t have anyone telling her “hey maybe that’s a bad idea”.
I like diet pepsi and I am obssesed with Lana del rey. But there's no way I can see their similarities😭 I've read comments that the song is so Ultraviolence coded. HAVE YOU HEARD ULTRAVIOLENCE?!😭 No hate towards Addison, I think highly of her, maybe the music video looks like a little bit of Lana bc of the black and white effect but there's no way they sound similar😭
![F.HERO Ft. JSPKK x ลำไย ไหทองคำ x M-PEE - ไม่สนิทบิดหมด (Thai Riders Anthem) [Official MV]](http://i.ytimg.com/vi/kPJZ0UihBfk/mqdefault.jpg)
Do you see Addison Rae as a serious artist now? 👀
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She makes good music and has been making it for over a yr...like come one now..her ep was that shit ❤❤. Ur all just really late
I really like her most recent song, but I want to hear more music from her before forming an opinion
Her recent song was good no lie. But I need more not a one hit winds to form. But to see someone rise with fame is inspiring for myslef
her rebrand was the right decision, BUT, to survive she will have to find her own aesthetic; yes, she looks mysterious, but in a Lana del Rey style, she dresses like Madonna and imitates Britney in her photos, for the moment it works, but eventually the public will start to call her attention for that if she keeps doing it for long, she has potential, but only if she finds her style.
IDK I couldn't stand to watch this episode, don't ask me why but for the first time I left in the first 5 minutes. Usually I love spying on the women!
Sometimes I wonder if things are genuinely "cringe" or if people just lack the bravery to live the way they want to so seeing others do so is uncomfortable for them.
same. your comment kind of reminds me of the quote, "you found it cringe, I found it fun and that's why I'm happier than you."
This is definitely on point and we don't have enough conversations about it.
That or is just hate. Now most of Addison and the d’amilos have made some cringe moves or things but I think it comes a lot from hate.
@@Bananabob12 That's what OP just said
Good take 🤍
I love it when people who are considered cringe suddenly manage to become the next big thing. Thats why i love this series. Watching girls who were hated on so much or never really gained much attention despite being talented blowing up overnight is amazing. Its awesome.
honestly i just feel like her whole brand and aesthetic just focuses on being free and freedom. she's wild and she doesnt care and she has a good time doing it. i honestly love it
people like you are the problem too
She is super cringe
yeah more performance & marketing. great living her best life authentically!
Me too
The best rebranding that’s happened recently is Zoe’s channel actually. Shifting to diving more into pop culture from a marketing perspective fully is genius!!
I also noticed that wanted to ask her how she did it,The shift was so smooth and subtle
new follower of hers here, could you please explain? when would say the shift changed? (which video) and like what would you says she does differently now than before this?
@@enchantedgoldrushdon’t know the exact video but she used to focus on body related content and she was incredible dragged for it. So this rebrand makes sense
Typical story of someone getting bullied for making meaningful stuff until they're eventually driven to sell out and do whatever is popular
she said in starting bella failed, she didnt
i didnt expect to be comforted at the end like its a video essay but also an advice make peace with your cringey past its okay
Curious to see what your opinions are or any advice for Katy Perry's rebrand, or if you can call it a rebrand? I guess resurgance could be the right term? (And how it flopped terribly lol)
It’s coming 👀
@@zoeunlimited yayyyyyy
Def resurgence she NEEDS a rebrand bc she is still stuck in 2010
i call it "the full on confirmation she's in her flop era" i fear
@@zoeunlimitedlets go
the glow up addison had is insane
it's such a good rebrand
@@zoeunlimited right???? i was shocked when i discovered that the song diet pepsi was even hers. i didn’t even know she was a singer now. it’s wildddd
@@zoeunlimitedYou are all late on the addison rae rebrand..she been that girl since she released i got it bad over here yr ago....you all just catching up
@@Vvvxxloxe girl we all forgot abt her😭😭
@@Vvvxxloxe i absolutely love that song
Dove Cameron next please!
Yesssss
100% good call
Omg yesss!
Yesssssssss
seen a couple of zoe's videos as of late and i love the professional mixed with entertaining appeal that she gives off
I like the fact that her aesthetic now is still kinda "quirky". You can see that she, in fact, has never been afraid of people pointing at her, for good or bad
Nah, yall are glazing and overhyping cause she set the standards low, song is not bad, but saving pop? G e t o o u t.
Agreed ❤
It's obviously hyperbole, nobody Can "save pop" first of all pop never needed saving second of All that's not something single person could do anyway
yasss
@@lavenderbambi3501 some people might think that for real which is a no no
the bar was always low in hollywood let`s begin with
The quality of your TH-cam channel/videos is SUCH a breath of fresh air. It's like all the tea minus the brain rot💌💖
I don't understand how people are so easily manipulated.
I understand for teenagers but adults, come on, though even as a teen i never ran after the people who made the music i love, and I LOVE music.
Just because someone makes music you love doesn't mean she's/he's your friend.
addison rae going from a cringey clock app girl to a genuinely popular music artist is also heavily powered by diet pepsi just being enjoyable AND you know, rae being seen as "good at making good music". not my can of soda personally, but diet pepsi is a listenable track (unlike ksi's thick of it), she was on von dutch and the borrowed credibility (tee hee) from brat being so lauded is that addison is now seen not just as a serious artist, but a serious artist who can make songs you'd wanna listen to. i say this is kinda what bella poarch did with her EP and singles being enjoyable music, wouldn't be the same if the song sucked 🤷
if diet pepsi was more in the lines of jake paul's "music" or charli d'amelio's happy, it definitely wouldn't have reached the success it did. so props to addison and her production team for dropping a banger!
if you're new here- HIIII welcome!! 💜We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding case studies of the pop culture influences in our lives. Tune in and feel free to send requests via comments or IG! Episodes also avalailable on spotify and apple apple.co/zoeunlimited open.spotify.com/show/0ZReedpR6Bf1kvHeKBuWY1
Hello I loved this video and have Diet Pepsi on repeat lol🙌 Your end point about how cringe is part of the process is v true; I don’t think it’s a coincidence that ‘messy’ is a part of both Lana and Charli’s brands and that brat/von Dutch is all about being hot and hated but cool regardless. It’s more effective than pretending she has never been ‘cringe’ or basic. ANYWAY I don’t mean to sound like the worst person ever but I’m an editor and I get really stressed about the fact that there’s a grammatical error in your intro😩 When you say “i analyse pop culture girl icons, because many of whom are unaware of the impact they have..” the word “because” disrupts the emphasis of the sentence and makes “whom” incorrect - but it’s all correct if you just remove ‘because’. If you kept ‘because’ it would need to become ‘because many of them’. Apologies if you’ve heard this, just wanted to clarify if that’s useful! ❤
Mmm no she is clearly not saving pop nor anything
I think she has potential. She doesn't have to be a instant sensation or anything. I liked her recent song alot.
@@bowjaeger yes that Its true,her last song was pretty good and yes she can be a good singer but i truly dont think she will save the whole industry
@@mariadominguez7207 oh I agree with that😅 But succesful enough in her niche maybe? If her brand and pr team raise the bar for her in the upcoming years.
@@mariadominguez7207I'm pretty sure when everybody says "x will save pop", it's usually just an exaggeration. Obviously she won't shake up the industry but she's bringing something that people want in pop music that the previous decade lacks. Just pure fun and playful sexy pop
shes legit just young&hot, white...rich lmao....nice try tho, a valiant effort!
I discovered Addison only a few months ago. I didn’t know who this girl was at all and now I know she had a cringe past. I wouldn’t say she is saving pop, pop is not going anywhere, you can still listen to pop as it’s a recorded medium and we all have access to the internet. When I think of pop, I think of Britney Spears or Michael Jackson, I don’t think of Addison.
You can think of pop music without ONLY thinking of the artists who are at the top. Addison is nowhere near MJ's level, but she still has potential to bring something really good to the industry, especially considering the artists she credits as her sources of inspiration (britney, madonna, christina aguilera...)
@@jsuispastiktokeusehein nah
Ahh I'm so excited you're covering Addison's Rae rebrand!
tbh i’ve never encountered a person that’s not making a video essay on her actually like addison rea or say they heard or like her music. i’m sure they exist but she’s not nearly as popular as the video essays are making her seem.
i've literally never heard anyone in my real life mention her, ever.
You guys just aren’t on TikTok enough tbh
@@kashvi1225 “not on tiktok enough” is WILD
@@kashvi1225Where exactly on TikTok though?
unrelated to the video but i have to say that dress looks STUNNING with your hair colors, im obsessed
hey Zoe ;) js me asking AGAIN for a finale to be made on this series with how we regular decular ppl can also create a personal and professional brand that can be maintained
Love this idea!
Yes I agree
3:24 not the I thought I blocked you 😭😭💀
I disagree with this video. She’s still the same and I’m not saying it’s not different but I personally think it’s early to say she’s got a successful rebrand.
Agreed, she’s still annoying and cringe
I'm interested to see if you have any thoughts about Rachel Zegler? There was a time where everyone was hating on her but now everyone loves her. Love these videos so much!!
everyone loves her now lol? im not even trying to hate but ive seen nothing but people complain about her still.
I don't think people "love" her now necessarily. They just don't hate her guts any more because it's been a while and they've got other targets. That's just the Internet being the Internet, once every few months you see a female celeb being witch-hunted.
lana del rey got inspired by experiences in her life which she mentioned several times, she didnt see a pinterest board one day and decided hey thats cool imma make this my brand, she was influenced by movies, books and people she met and CREATED her brand from that. addison rae and all the other cheap copies got "inspired" by her and made their brand similar bcs they liked it. there is no real meaning, history or story behind their brand. its just whats trendy now.
Thank you! I'm not a Del Rey stan in any sense (I think she can't sing life and that makes me dislike her) but she deserves her flowers. She came up with a persona that makes sense and feels true. People who copy her are just blatant copies and it makes little sense in terms of originality.
@@hansmemling7605 you & op are so real for these thoughts, spot on!
@@eltqtie ☺
lana del rey was pretty privilled girl , what kind of exprience she had ? except her hard relations with mother
@CatWhite-n1p Ikr? I don''t get how people can look at this blatant copy and go 'well she matured and has developed her own style' bich wtf?
i usually agree with you a lot. but i dont really agree that addison rae has completely rebranded herself successfully. IMO she is still seen as a low talent, annoying girl. i have not noticed anyone giving her more respect lately.
tbh i used to find her bland AS FUCK, but ever since she’s gotten into making music i’ve changed my mind about her, and from when she released her (honestly surprisingly good) EP an year ago i’ve definitely started to look forward to seeing Addison pop up in my social media feeds
Watch the comment section of her MV Aquamarine. That might change your mind.
@@user-ci1vy2sq9k not really because the only people there are people who listen to her already.
@@Amour-tm6uz go look at Katy Perry’s Woman’s World MV comment section and see how every single comment is hating on her. Aren’t they supposed to be her fans, according to your logic?
Nailed it!
She’s still ultra cringe. And trying way too hard, makes her annoying.
Unpopular opinion as always : I still don’t like her art. I tell you what it was s** sells , she used it.
You’re one of the very few TH-cam channels that I don’t just play in the background. I stop whatever I’m doing to watch. 👏👏👏
i run into the notification, first time in my life lmao, pls never stop making videos
ahahhaha welcome!! 💕
People don’t like tik tokers when they’re happy and full of life. The moment someone is all sad and depressed and starts wearing black… that’s when people become interested/ respect 🙄 people. It’s so obvious, the same thing happened to Nessa Barret everyone loves her because she acts sad and dark and depressed ( yes she’s been through the woods and back) but if she was a yellow happy bear nobody would want anything to do with any of these white women online. 🤣🤣🤣🤣🤣🤣🤣😭😭😭😭 that’s my take 😊 keep being happy, colourful and fun! ☺️☺️☺️😊😊😊
Cringe.. I don't think she has that it factor.. I think maybe she is having a lot of people behind her to push her ..but we have to give other people a chance to have a space.
She doesn't have the charisma that people tend to gravitate towards to, so I don't think she'll ever be the next big thing. I don't have anything personal against her though, just an observation.
i'm lowkey rooting for her
You always make my day😭💗💗💗
aww💕
The main reason also was her hanging out with Charlie xcx
bro i lowkey miss her dance videos in 2020 😭
Why..?
@800spades young minded
@@Mandyblows fr
People like you are why idiots like her famous for no reason..
@@cocolove9916 why yall getting mad at me 😭😭 i js miss her 2020 era thats all
I think what is the most cringe is the unintelligence and lack of self awareness displayed. We are significantly advantaged by being intelligent and having self-awareness of our surroundings. Being around people who have none, deeply infuriates me. I do not envy them, I do not wish I could be like them, I get frustrated by it. And the only reason they get any recognition is because we often idealise the wrong things these days that don’t even benefit us, individually, long-term. Wtf is she doing to better people around her or society, considering she has enough of a following to do so? Envy and second-hand embarrassment are not synonymous
Because she was a teenager back then and now she is an adult woman?
Wasnt she in her 20s for the majority of her popularity when people thought she was “cringe” ?
@@batmanlikespizza2541but to be fair, she marketed towards teens despite being in her 20s
I don't watch any of her content, but I legitimately liked her makeup line. Especially the mascara and concealer
She hung around producers until she was given a good song. Put autotune and made a hit…
I don’t know if Christina Aguilera is applicable for this study, but she looks how I remember in the early 2000s at the age of 43. Nostalgic and mind blowing at the same time.
The problem with Addison though, is that no matter how hard she “changes” or “glows up” she will ALWAYS still carry the same reminder of her TikToks to people. ☠️ Sometimes you CANNOT escape your stupid decisions that you made in the past, and they always catch up just in time to ruin your future. And Addison’s parents should also be held accountable for this!! I think that they literally took advantage of her fame for QUITE some time. ☠️
zoe’s videos are literally about how the new rising celebrities often have these bad past “reminders” yet managed to overcome them through successful rebrands. addison has only just started with hers, but with more time and quality products and pushes she will too manage to overcome her “stupid clout chasing tiktok” era
Girl, what you talking about 😭 Did you even read my comment? 🥲 Addison is one of the worst TikTokers ever, it’ll take a miracle for her to “blow up” and “save pop” 🙄
those decisions weren’t stupid, since if she hadn’t been a viral tiktoker back then, she wouldn’t have achieved the successful career now.
Okay, I can see what you mean by that, but they were still cringe enough for her to have a LONG way to go right now with her music career choice. Some people are just too needy for attention and fame, like how Zoe said.
But the new generation doesnt take tik tok as something embarrassing or stupid. You are just too old.
As always, this is a very interesting analysis. Your videos help me not only catch up with what is going on in the industry, but also understand it. As a marketing manager, i always love analyzing whatever products are presented to us. It does help us understand the kind of society we live in too.
Anyway, thank you for your work!!
not a fan of her but her new song sounds so nice. didnt know about the charli and lana but love her growth as an artist. honestly a bit inspirational if u ask me. we will never forget who she was but change doesnt happen overnight. i wish her the best.
I love this series. Please do one on Lana Del Rey who inspired these minimes.
It’s not like an aesthetic that belongs to her !!! She got inspired herself too
lana del rey got inspired by experiences in her life which she mentioned several times, she didnt see a pinterest board one day and decided hey thats cool imma make this my brand, she was influenced by movies, books and people she met and CREATED her brand from that. addison rae and all the other cheap copies got "inspired" by her and made their brand similar bcs they liked it. there is no real meaning, history or story behind their brand. its just whats trendy now.
@@sarararra47 yeahhh I agree just trends and popular aesthetic but it’s Soo stupid to act like Lana owns that aesthetic she can’t be that original no matter how much she claims that she’s at the end she still gets inspired by others too
@@girlwithcatsoul111but Lana never claimed to be the “original”. where do you get this conclusion from?
@@jazeturner65 read the main comment!!! They said that not me they’re claiming it as Lana’s aesthetic when it’s not
Honestly I like her. Her aquamarine Video is art and if she likes creating what she creates then let her be. Its authenticity
Love the plaid! Definitely a departure from your typical style but I really dig it!
haters just hate to see people who are smiley and openly themselves
I think she has some maturing and growing to do not only as a person but as an artist before she really pops off. The switch from tiktok to mainstream pop star is gonna take some time, but she does have potential
I think what also helps is that she consistently seems SO kind in all of her interviews/appearances/whatever. People snubbing her for being “cringe” just made them look… like mean girls. And she always took the high road and kept being kind. Good for her.
just wanted to say that you slayed in this video, the outfit is gorgeous✨
completely unexpected rebranding, but i hope to see her actually take her brand more serious now, if this is the direction in which she's deciding to embark on.
whatsinmy AI fixes this. Addison Rae: from cringey to icon
I love Diet Pepsi. One of my fav songs of 2024. I never knew Addison Rae before this song 😅
I know, i had to double check the name
I love this channel so much despite the feeling like I am being subtly socially engineered to like the video and leave a comment and watch more of the content =) this just demonstrates the power of the insights being discussed as they relate to branding and marketing imho (the Pavlov's dog effect of the typewriter sound when saying the phrase "this is your marketing bestie" is an especially subtle and effective touch)
I love how you say "it's all MARKETING"😂❤
pls do madison beer
A new video before going to bed! Love it! Thanks a lot and greetings from Germany :)
zoe, just tell us how to rebrand ourselves. i am an aspiring model and I WANT FOLLOWERS 😭
You’re so elegant and entertaining. Obsessed with all your videos recently. ☀️
Could you ever do a video on taylor swift and her branding?
See I don’t like the word cringe, sure I’m certainly not a fan of Adissions stuff but the fact that she is even trying makes me respect her. Yesterday a kid in my school (barely anyone likes her) stood up infront if the year group and sung, I respect her for that. If you enjoy something don’t worry about being cringe, it’s not, the only thing that’s “cringe” is discriminating against people that have courage and hobbys
Guys when I become a singer its not about money for me or how much album sales. I just want to pit unbridled passion in something and enjoy the art of it. That's why I love music, music doesn't just have one form. You can express yourselves in so many ways!
the scream is iconic. period.
hii zoe! i'm loving all these videos about marketing, i have already watched all of them. i was wondering if maybe you can do one on olivia rodrigo's brand or taylor swift rebrand after all that happened to her before reputation. but the one i want to see the most is about madison beer's brand... or rather lack of it, and how she wasn't able to be as relevant as the other newgen pop girlies despite having a viral song.
I wish you'd talk about Nikita dragon
I love these series of yours 😊❤❤❤ and I’m happy for Addison that she finally discovered herself ❤🥰
It’s so sad that ppl are so concerned with what others are doing and calling it cringe, I’m proud of Addison for doing what she wants regardless of weather ppl were bullying her and calling her cringe for it, she’s really brave in this cruel generation.
I’m rooting for her, she seems sweet
She’s not totally broken into the music industry yet… but hopefully soon
I've been trying to figure out who you remind me of for a while and it finally clicked that it's Samantha from SATC- I think it's your confidence and posture and the way you talk, I think the word I'm looking for is just charisma !! smart, good at your job, and ofc fashionable too! great video once again queen :-) x
yessss I'm at the end of the video now and it's definitely the body language, the fashion, and the confidence !!!
She is someone who gives off "not too many braincells" vibe
I think she has enough brainchild to climb socially
People who criticize other people too much over the tiniest things are the ones with the smallest brains.
exactly, she seems nice but not too smart
@@lllouise9no. some of the smartest people in the world are people who over analyze everything and can notice all the details to criticize someone about. smart doesnt equal nice. your logic makes absolutely no sense.
Critism is always done by people who have brains. Mindless people don't have the sense to analyse others @@lllouise9
I think that I may be living under the rock, it's the first time I've ever heard about this woman. And I am not sure if I'm too happy to know who she is, the cringe parts made me cringe too much lol
WAKE UP BIG SIS POSTED AGAIN!!!!
🫶🏻🫶🏻
@@zoeunlimited DAMN HI 💗💗
Great video and analysis, wonder what de you think of Gabriette rebrand? Maybe
Hello Zoe,
This is a bit of topic but could you mabye do a video were you show us like all the clothes you have. Because I have been watching you for a while now and noticed that you always wear new (really pretty) outfits. And it would maybe give some people here clothing inspo (myself included). Otherwise ty for making such great and informative videos.
Zoe...do something on kpop artists as well. Please ❤
Honestly love that she had a cringe era, everyone nowadays are so crazy about being perfect and kids dont even have cringe eras and always look so old😂
I would absolutely love to see a video about Lana del Rey :)
its not cringe, she had a dream and worked for it.
The cigarette between the toes is wild 😂😂😂😂 you won sis I never did that 😂😂😂❤
As TikTok is a powerful tool for music promotion for artists, I wonder if the mystique thing of avoiding over promotion also works for smaller artists, because in a way Addison was already big enough of a celebrity to be able to vanish and come back with this mysterious vibe. Someone who isn’t well known enough for people to even be interested in and wonder where they are might need to align more with what Jojo Siwa was doing perhaps by posting a lot on the platform?
Do Sabrina Carpenter next!
I think Sabrina Carpenter is a perfect example of rebranding as well, would love to hear your thoughts if you haven't covered her already.
Can you do an brand analysis on Dua Lipa?
Could it also be that she also doesn't have your typical influencer model body-face? Like, if she has had any procedures done I couldn't tell, which isn't the case with a lot of big celebrities now a days, could that also add to the success?
I feel like today it's either "she's giving nothing," but when someone starts giving, it's like "ew she's cringe." People can't have different personalities or do weird things anymore because there's so much judgment. Especially when the judgment has a huge platform. We ruin it and wonder why people don't know what to do with themselves on stage.
I e heard of her, but im not really into influencers like that, but im teally proud of her. Making your own path and being taken seriously
WAS WAITING FOR THIS
I never thought she was annoying. She was always really bubbly and usually happy and always so pretty and I know when you’re that pretty and seem like you have everything easy, people hate. She was just a young kid who wanted to get famous and entertain and didn’t have anyone telling her “hey maybe that’s a bad idea”.
Girlll do nessa Barrett her rebrand was insane she got the whole internet to start loving her even after all the drama in 2021
Its genuinely surprising to see people here liking her rebrand. I thought her rebrand made her more cringe
Calling her an icon or tiktok britney is clearly an overstatement 😂😂
Zoe you are so talented I live for your videos!
It's cringe and everyone knows, this talk of false "empathy" and "let's accept everything" is literally what is making everything so shit
I like diet pepsi and I am obssesed with Lana del rey. But there's no way I can see their similarities😭 I've read comments that the song is so Ultraviolence coded. HAVE YOU HEARD ULTRAVIOLENCE?!😭
No hate towards Addison, I think highly of her, maybe the music video looks like a little bit of Lana bc of the black and white effect but there's no way they sound similar😭
I love these videos. I learn so much from them
It’s the humiliation rituals Kat told you about 🤯
im a metalhead and im not ashamed to admit that ive been singing along to diet pepsi for a month now
PLEASEEE DO HOW CLEVER BILLIE EILISH’S MARKETING IS‼️‼️‼️
Honestly Addison Rae rebrand is good, i really do feel she is could make it in the industry