Totally agree. Their design was top. They had all the ingredients. But when you compete with the likes of PORSCHE you have to provide top service, up-to-date infotainment, long lasting parts, and a committed dealership. All these were Jaguar‘s weak spots. It’s like being the most handsome guy, but having trouble to get a straight sentence out of your mouth.
Totally agree - quality will be critical if the price point is going to be up there. However, what was really cringeworthy was seeing the "Copy Nothing" tagline then comparing the side profile of the 00 alongside a Rolls Royce Spectre. If they didn't copy the Rolls the end result came out looking spookily (pun intended) similar. Even both cars have possible James Bond nods with its 00 vs the Rolls Spectre moniker.
@@hangmanhands5826 Oh really? Boomers own TRILLIONS of dollars in wealth, more than any other generation. Go Google: Boomers Wealth Transfer but i will do it for you: Baby boomers and the silent generation will bequest a total of $84.4 trillion in assets through to 2045, with $72.6 trillion going directly to heirs. The transfer of wealth from baby boomers will account for $53 trillion or 63% of all transfers,
the negativity stems mostly from the woke/queer advertising. if they had dropped most of the pink and said "jaguar goes electric" with the cyberpunk style it would have gone down better, like the N Vision 74
@@SJ-lt6yf I would. I drive one now and might drive one in future although I don't like the design of the front of this one. My ego isn't that fragile that I'd care what anyone else thought IF I liked the car.
their new target audience is the same one the democrats were targeting. you know they live in a bubble when they think 1) this group is of a significant size 2) people are happy with what they are doing, focusing on these people. they are not.
Rawdon Glover = raw dong lover. It’s literally his name. What a wrong move they’ve made. The male host was absolutely spot on with his comments. Raw dong lover is clueless.
Mr Glover seems to live in his own universe, trying to justify the „just attention grabbing“ campaign and the most repelling design of this concept car. Of course he and other executives will double down on this lunatic strategy before Jaguar‘s „copy nothing“ reinvention becomes a classic textbook example in Business Schools for HOW NOT TO do a rebranding. Imho TATA (Owner of Jaguar) can write off the value of this glorious brand from their balance sheet. Madness well done.
Been an XJ6, Sovereign, XK, XKR, XF owner.... only jags all my adult life.... this geezer is totally delusional.... never touching them again.... DEAD TO ME.
Putting the advert to one side, I don’t like the concept car, you have re-branded the company, in the hopes to attract a new type of customer, but why should your new type of customer pay you a premium?
It’s fascinating how much attention is given to a concept and a hypothetical future driven by an ad campaign, especially when compared to Tesla, which runs no ads and focuses on real innovation.
ASTON MARTIN UNDERSTOOD WHAT THEIR CUSTOMER BASE REALLY WANTED AND DELIVERED ... MEANWHILE JAGUAR IS TURNING ITS AMAZING LOGO INTO A WOMEN'S HANDBAG LOGO!
I have to imagine that most of Jaguar’s core customers have not even heard all of this PR stuff. I asked my wife if she heard and she hadn’t at all. Unless you are subscribed to anti woke posts, you may never hear.
I remember in 1990 Jaguar pretty much dismissed Giorgetto Giugiaro's lovely Kensington concept. Jaguar's current management must have shares in perfume advert agencies.
Everytime I see a Jag on the road now (new or old) I say "ghay" lol And I really like the F pace and F type. But that new comercial just over shadows everything previously established by Jag (unfortunately)
A proven design marvel too - it's profile looks spookily like the Rolls Royce Spectre EV - an awesome car for sure so long as you have a little under half a million dollars to spare!
Well with the overwhelming competition from Chinese EVs , it doesn’t matter what concept car you unveil , you are not able to compete with the Chinese at the given price points and they are rolling out new models every week ! The competition among the Chinese is already brutal. Nissan , Stellantis , Jaguar will be the first to fold , even VW looks bleak , you need to be blind not to see the tide is changing rapidly.
Beautiful ! I drive a Jaguar & when I park or am at the lights, I watch people looking at it , but they dont have clue what it is ? They will now ! Most Asians & probably American's have never heard of Jaguar. Most of the rubbish comments are from people who have never owned one anyway. & I think this car is going to sell !
I see how it is a bit "Shocking" compared to the traditional Jags, but I think it still looks WAY better than the Cybertruck. (I know they are not comparable vehicles, just taking about the aesthetics here.)
I love it! Bold, striking, controversial and above all different. Concept cars always have blacked out windows, huge wheels, and a low rider look. These features never make it to the production version so try to look past that. Stunning. Well done Jaguar 👍
Engineers: "Sir, we are getting concerned about the overall weight of the new car". Boss: "Just add stone blocks instead of walnut veneer, that'll keep it on the ground."
very crappy design. totally destroying the brand value. the last time a well-established brand was so damaged was Budweiser by LGBTQ. what Jaguar did here is equivalent of that
anyone else look at this and think. "It's a brick, a brick with wheels, an electric brick, they scaled up a 9 volt battery put seats inside and painted it OMG what an awful color."
The car looks like it came out of Cyberpunk 2077. They should have just shown the car, it wouldn't have had all that negative comments. I still think they will maintain their reliability heritage. Hopefully I'm wrong.
We don't care if everyone hates us because we are very pleased to see the response. Do you have cash in the bank to go next decade without making sales?
Sadly, this will be the a final nail in the coffin for Jaguar and the management and owners are the ones to blame. This car is absolutely hideous. The badge looks like something that’s come off a woman’s handbag. There is no spirit to the car whatsoever. No one is gonna buy this overpriced electric car. Electric cars are not even selling the market is not ready.
Why they don’t understand that their problem was never in the design, it is in the QUALITY of their cars…
Totally agree. Their design was top. They had all the ingredients. But when you compete with the likes of PORSCHE you have to provide top service, up-to-date infotainment, long lasting parts, and a committed dealership. All these were Jaguar‘s weak spots. It’s like being the most handsome guy, but having trouble to get a straight sentence out of your mouth.
Go get a BMW then, before they go broke
Quality has never been an issue with Range Rover appeal though
Totally agree - quality will be critical if the price point is going to be up there. However, what was really cringeworthy was seeing the "Copy Nothing" tagline then comparing the side profile of the 00 alongside a Rolls Royce Spectre. If they didn't copy the Rolls the end result came out looking spookily (pun intended) similar. Even both cars have possible James Bond nods with its 00 vs the Rolls Spectre moniker.
@@wikath449 ... or the most handsome guy being somewhat odiferous and with really bad breath :P
Jaguar has essentially killed its reputation to its target demographic....
@@SpencerEarley you mean what WAS their demographic.
Boomers mad they're not the target demographic anymore
The ceo is raw dong lover 😂😂😂
Doesn't matter. Their target demographic let them go bankrupt.
@@hangmanhands5826 Oh really? Boomers own TRILLIONS of dollars in wealth, more than any other generation. Go Google: Boomers Wealth Transfer but i will do it for you: Baby boomers and the silent generation will bequest a total of $84.4 trillion in assets through to 2045, with $72.6 trillion going directly to heirs. The transfer of wealth from baby boomers will account for $53 trillion or 63% of all transfers,
The guy and the entire marketing dept needs to be fired.
Aye aye captain
He should be prosecuted by the British Nation.
This is their Bud Light moment.
The ceo is raw dong lover 😂😂😂
Well put.
99% negative. They still think it is a good design. WTF this guy is working as an MD.
the negativity stems mostly from the woke/queer advertising.
if they had dropped most of the pink and said "jaguar goes electric" with the cyberpunk style it would have gone down better, like the N Vision 74
Jaguar has lost its mind if they think that this is a good idea
Do you think any man want to be associated or driving Jaguar anymore?
if i had money kkk, i would by a corvet with a big big gas engine, lots of noise and all black
Nope. Driving one now is basically making a political statement, which most people don't want to do.
@@SJ-lt6yf I would. I drive one now and might drive one in future although I don't like the design of the front of this one. My ego isn't that fragile that I'd care what anyone else thought IF I liked the car.
@@kerb. He said man, so you good babe.
Is a jaguar exclusively a man’s car?
If they thought 66,000 was a low sales number just wait…
They only need to sell 15-20,000 at the new price point to do very well.
Will keep the zeros but lose the sixes
@@thorsev6960 NOOOOO! ARRRRGGGHHHH! Pay attention to my right wing RAAAAAAAGEEEE!
Guy is delusional and he feels it
Face it, people hate both the advert and the cars. Period.
They're really living in La La Land.
The new target audience is the people in the pride parade, like they can afford Jag 😂
@@hisham031170 Tim Cook is gay. You think he can’t afford one?
@@ToughLuckStudio how many % of those people? You gay people will be disappointed.
@@hisham031170 you're calling me gay like its supposed to be an insult lol. why are you obsessed with gay people? you got a secret?
@@ToughLuckStudio ok who else ?? Zzzz
their new target audience is the same one the democrats were targeting. you know they live in a bubble when they think 1) this group is of a significant size 2) people are happy with what they are doing, focusing on these people. they are not.
2:45 "We think the US clients are gonna love it." If I know anything at all about reading people, he *knows* he's not telling the truth.
When the E-Type landed, the world LOVED IT!
It had an engine!
The Teletubbie of car brands.
@@tpop3723 LMAO
"well, i feel like the response has been almost universally negative" 🤣🤣🤣
This is the stupidest thing I have ever seen. They are killing the brand and dont even know it. I really want to see the marketing team.
Right - Jaguar is a historic brand and they torched it for nothing.
Faguar: "Hold my Bud Light".
Boycott.
The car looks good, but the branding had ruined it for me. Such a shame, grasping defeat from the jaws of victory.
Taste is of course subjective, but how in particular is that good looking?
Bodywork isn't stellar and interiors are underwhelming.
Jaguar pulled out a 'Bud Light'. Who was the marketing genious who thought about going full woke? 😂
Go look that up and all will be clear.
Rawdon Glover = raw dong lover. It’s literally his name. What a wrong move they’ve made. The male host was absolutely spot on with his comments. Raw dong lover is clueless.
Mr Glover seems to live in his own universe, trying to justify the „just attention grabbing“ campaign and the most repelling design of this concept car. Of course he and other executives will double down on this lunatic strategy before Jaguar‘s „copy nothing“ reinvention becomes a classic textbook example in Business Schools for HOW NOT TO do a rebranding. Imho TATA (Owner of Jaguar) can write off the value of this glorious brand from their balance sheet. Madness well done.
It looks like my toaster with wheels strapped on.
Emphasis on the “strap on.”
😆
xj220 rolling in its grave
Jaguar is done until they don't admit this error.
Jag is done regardless. No new product for last 6 yrs
I already feel really bad for any person buying a new Jaguar, or that bought a Jaguar recently.
Yeah, they torched the brand.
I still have not had a bud light. I’m in the market for a new car but it won’t be a cross dressers car.
I suggest that Mr Glover update his LinkedIn profile soon.
😂
…or delete it!
Been an XJ6, Sovereign, XK, XKR, XF owner.... only jags all my adult life.... this geezer is totally delusional.... never touching them again.... DEAD TO ME.
@@jezbear1972 that's potentially lethal levels of racism and homophobia. You might want to get therapy.
I know it’s childish, but i can’t make Raw-Dong-Lover unseen once someone pointed it out. Sorry 😂
Good Design 👍, Bad Marketing 👎
Putting the advert to one side, I don’t like the concept car, you have re-branded the company, in the hopes to attract a new type of customer, but why should your new type of customer pay you a premium?
RIP Jaguar
Jaguar is telling me their car is for weirdos, so therefore I will never buy one.
It’s fascinating how much attention is given to a concept and a hypothetical future driven by an ad campaign, especially when compared to Tesla, which runs no ads and focuses on real innovation.
@@abcntmnded
Tesla does not focus on innovation… they focus on gimmicks to make you not realize how stupid their car is.
They have concepts of a car
😂
Haha, 🤣😅
They will deliver free, to your game console 😂
So all future jaguars are going to be shitty woke bullshit ?
The ceo is raw dong lover 😂😂😂
Whats woke? 😂 A made up term for bigots to use?
@@robertjamesonmusic Guess your virtue signal has failed mr wokie
@@robertjamesonmusica liberal trying to enforce liberal beliefs on everyday normal stuff.
@@LoboalphaMASTER Everything I hate is woke😓
Thanks Rawdong Lover
Gothic style, modern ev, jaguar is the best. Give me one oo thanks
A bit of painful to watch.
The car is still a concept car, and a very colorful box.
Is that his real name or is he taking the piss?
Raw dong lover
ASTON MARTIN UNDERSTOOD WHAT THEIR CUSTOMER BASE REALLY WANTED AND DELIVERED ... MEANWHILE JAGUAR IS TURNING ITS AMAZING LOGO INTO A WOMEN'S HANDBAG LOGO!
He is so wrong..
The ceo is raw dong lover 😂😂😂
The marketing guy can keep talking and no one is believing 😂
What a load of insulting nonsense.
The ceo is raw dong lover 😂😂😂
Jag bud lighted themselves into oblivion.
It’s a really really boring design with nothing that acknowledges the history of the brand.
A sad ending.
it looks like a copy of the Batmobile from batman animated series.
Add horrible... car looks like a stack of burnt toast!!!
I have to imagine that most of Jaguar’s core customers have not even heard all of this PR stuff. I asked my wife if she heard and she hadn’t at all. Unless you are subscribed to anti woke posts, you may never hear.
I remember in 1990 Jaguar pretty much dismissed Giorgetto Giugiaro's lovely Kensington concept.
Jaguar's current management must have shares in perfume advert agencies.
Based Bloomberg youtube admin.
This entire marketing campaign is confusing.
RawDongLover
-JLR Ceo
Everytime I see a Jag on the road now (new or old) I say "ghay" lol
And I really like the F pace and F type. But that new comercial just over shadows everything previously established by Jag (unfortunately)
I would love to own an electrified E type Jaguar coupe from the 60s, well they listened and now I can buy a ZE type Jaguar transmobile, whoops
Using gender concepts for a concept car
To me a design marvel. People judge not having seen it live. Jaguar is on it’s way to the 21st century in 2026. Let’s see and judge then……
A proven design marvel too - it's profile looks spookily like the Rolls Royce Spectre EV - an awesome car for sure so long as you have a little under half a million dollars to spare!
Well with the overwhelming competition from Chinese EVs , it doesn’t matter what concept car you unveil , you are not able to compete with the Chinese at the given price points and they are rolling out new models every week ! The competition among the Chinese is already brutal. Nissan , Stellantis , Jaguar will be the first to fold , even VW looks bleak , you need to be blind not to see the tide is changing rapidly.
I predict that Jaguar will be gone within 18 months 👋
lol his name is Raw Dong Lover you can't make this up holy crap.
I think these guys who are so pleased will be even more pleased to get their pink slips.
The proof that a lot of people living their lives completely disconnected from reality. R.I.P. Jag
Never mind the ludicrous ad. Ridiculous car for the very wealthy.
God, Save my Eyes from something horriffic like this.
RawDongLover tripling down here.
You’re fired.
And for this new product they just had to put a man in the dress. How is this relevant to Ev car?
Beautiful ! I drive a Jaguar & when I park or am at the lights, I watch people looking at it , but they dont have clue what it is ? They will now ! Most Asians & probably American's have never heard of Jaguar. Most of the rubbish comments are from people who have never owned one anyway. & I think this car is going to sell !
They will go bust !
Did jaguar copy Rolls Royce Spectre. I asked AI its told me yes. (picture from Rolls Royce Spectre)
TATA please stop funding this new JAGUAR
I like the anti "blow job" in the middle.
I see how it is a bit "Shocking" compared to the traditional Jags, but I think it still looks WAY better than the Cybertruck.
(I know they are not comparable vehicles, just taking about the aesthetics here.)
He needs to be fired immediately
I love it! Bold, striking, controversial and above all different. Concept cars always have blacked out windows, huge wheels, and a low rider look. These features never make it to the production version so try to look past that. Stunning. Well done Jaguar 👍
Do I have to wear a dress if I buy a Jaguar? What message are you guys pushing? You can’t make me drink bud light.
Engineers: "Sir, we are getting concerned about the overall weight of the new car".
Boss: "Just add stone blocks instead of walnut veneer, that'll keep it on the ground."
People would be drooling if this was a Tesla design. People just love to hate.
Definitely not.
Even the design of the Tesla Cybertruck looks like shit.
What are you talking about? Anyone with a brain has been talking shit about Teslas trash.
Not eye balls.. just balls 🎱
They play with fire 🔥❤😂
I guess only Don Draper can save Jaguar now. “Something beautiful you can truly own”
Lady Penelope phoned. She wants her car back. Please.
Imagine if Ferrari pulled a stunt like that… car owner and shareholder lawsuits would be inundating Maranello.
Wait, the woke ad was cringe, but people hate the car design? Do they hate the Cybertruck?
very crappy design. totally destroying the brand value. the last time a well-established brand was so damaged was Budweiser by LGBTQ. what Jaguar did here is equivalent of that
anyone else look at this and think. "It's a brick, a brick with wheels, an electric brick, they scaled up a 9 volt battery put seats inside and painted it OMG what an awful color."
How many DEI departments did it took to design this concept?
All Jaguar employees: Prepare for not having having a job soon.
Electric cars are taking over, jaguar have always been renowned for V12s etc, so it makes sense to rebrand, but this is something else
The car looks like it came out of Cyberpunk 2077. They should have just shown the car, it wouldn't have had all that negative comments. I still think they will maintain their reliability heritage. Hopefully I'm wrong.
That wouldn't catch attention
We don't care if everyone hates us because we are very pleased to see the response. Do you have cash in the bank to go next decade without making sales?
go woke go broke
*Get woke ...
"Sorry. we know we are right, the rest of our customers just don't know what they want, so we tell them. We are growing, its them, not us."
Jaguar is dead to me.
Sadly, this will be the a final nail in the coffin for Jaguar and the management and owners are the ones to blame. This car is absolutely hideous. The badge looks like something that’s come off a woman’s handbag. There is no spirit to the car whatsoever. No one is gonna buy this overpriced electric car. Electric cars are not even selling the market is not ready.
I only know a few people who own a Jaguar. All of them complain that the car breaks down often. Takes a lot of money to keep the cars on the road.
Typic doublespeak communication....
The Managing Director Rawdong Lover is literally saying it's just so they can charge more.
Its not about the cares, its about going down the tesla route, getting rid of dealerships and buying online only