No matter what people do he still wins at the end of the day Talk crap about his restaurant on TV = free exposure Eat there = easy revenue Not eating there = saving someone from obesity and an unhealthy life Someone dies = a wake up call for others This man quite literally has all the cards in his hand.
Controversial, yes. But all our fault? Also yes. This guy lies for nobody. Jon really is the most upfront, truthful, and borderline psychotic businessman ever. He’s successful because he knows society can’t say no to greasy gluttony.
He is not psychotic. The definition of s psychopath is a person affected by chronic mental disorder with abnormal or violent social behavior. He is fully aware of what he is doing.
It's funny how people are aggravated by this one. When there are other companies out there. That are responsible for a multitude higher death toll than anything this restaurant could ever produce. Insert alcohol manufacturer insert soda manufacturer here. ..Basically, every fast food chain..... But what as a society it makes it okay if they pretend to care?
He’s the reason my grandma lost 120 pounds. She felt so embarrassed being up on that scale and getting cheered for being fat. She’s 230 and her goal is 180. She’s been working at it for two and a half years and I’m mighty proud of her and grateful for Mr Basso.
Hell yeah!! That's awesome Its especially hard for older people to lose weight so the fact she's lost so much is super impressive. Im happy you'll get to have more years with your grandma ❤❤❤
Its good that anyway finally makes a change when it comes to weight loss , shame it took something like this before she was able to see it though , i would more greatful towards her for finally realising changes needed to be made more than anyone else.
Basso is an absolute marketing genius. He basically made his restaurant immune to any criticism regarding healthy food by completely embracing the unhealthiness of fast food.
I remember the fastfood slogans featured in GTA5 and after watching this video it made me realize the dark hidden messages behind them. Cluckin bell, Burger Shot, Taco Bomb and Up-n-atom burger. Which are all parodies of the major fastfood outlets such as McDonald's, KFC, Taco Bell, Burger King ect. The fact that this man only has one restaurant tells me he's simply trying to help us create a political standpoint on how we should view these major fastfood corporations. Slogans like "kill your hunger", "Die with a smile on your face", "It's bleedin tasty", "The taste explosion", "Once it pings, eat like kings", "Suffering never tasted so good".
@@hdvrNG"Illegal" substance just means one guy didn't like a substance that millions of other people do, lol. If adults can eat themselves to death how is that any difference than killing yourself with an overdose? No adult should tell any adult what they can put in their body, as long as you're not harming others
i ate there for free in 2019. it really did make me look at what I was doing to myself. I currently weigh 200lbs and am still working my way down to my goal of 175.
@@almightyshane I would be less frustrated if my flight get cancelled in “your flight might be cancelled and we hate you airline” than ”delta airline”
If anything, this guy should be absolutely commended for being entirely honest. And then people complain about dishonesty in the food industry, which is it, twitter??
I mean hes not lieing hes telling you that this food is unhealthy and does not contain a single healthy ingredient so after he tells you this and you still eat your just stupid or just inlove with food a little to much
@@yungalexx217 That doesn't sound right, it sounds like contrived. That's like promoting and selling atomic armaments to prove how bad war is, lol I don't think that works.
In all honesty, while many may disagree with Jon and hate him for what he's doing, I think he's a genius for what he's doing. He's spreading the message about his food but in the harshest way possible. Why hate on someone for eating at a restaurant YOU chose to eat at?
Tbh, everything is fine with his approach. The only real criticism that I have for it is the completely free serving for severely overweight people. This is just too much of an incentive for people who obviously have a problem with eating. It is like if you try to incentivize drinking for alcoholics or gambling for addicts.
@7:58. I actually did have an experience like that. I live pretty close to Vegas, I went to the heart attack grill once, I had not weighed myself in years because I was afraid to, I did not want to weigh myself at the restaurant, but I was basically forced to. I was upset to see that scale at near 400 lbs and to see that I was able to eat there for free, my dumbass still ate a double bypass burger, and I started having chest pains when I got home. I told myself I was still young, I can change all this now before it’s too late. My first ever goal in my weight loss journey was to make sure I could not eat at the heart attack grill for free anymore. Once I hit 349 lbs it felt great. I have since lost 200 lbs l, weighing in at 195 lbs. my next goal is still based on the heart attack grill, I want to get to 174 pounds, which would mean that even if you doubled my weight, I still wouldn’t be able to eat there for free. As a former obese person, and someone who was possible another double bypass burger away from a heart attack, I see absolutely nothing wrong with what Jon basso is doing. Honestly, stepping on that scale and still deciding to eat at that restaurant probably saved my life
If you suffer a heart attack in this restaurant, or any restaurant for that matter, it's not because of the food you had at that moment but because of years of bad food choices that led up to that moment. 😅
Exactly, how do people not understand this? Extremely greasy calorie dense food is not *acutely* dangerous to someone's health like drugs or alcohol, nor can it directly cause a heart attack or stroke from a single meal. It can ONLY kill you in the long term as an accumulation of body fat, high cholesterol, chronic high blood pressure and arterial plaque build up.
As someone who's anti big business due to constant blatant false advertising, deceptive business practices, labor and consumer exploitation, and just straight lying. I totally approve of this man's brutal honesty. "Death is good for business." Absolutely shocked me that he just straight up said it. But I applaud him for saying it. Whereas McDonalds try to argue about health and whatnot. Knowing full well that it isn't. This guy will just say "Yeah, you might die if you eat here." But guess what? People do it anyway. It's almost as if people are gonna do whatever they want and maybe he gets more business because he is so straightforward. Not only death is good for business but so is truth.
I used to work in marketing and let me tell you, the whole industry is a gross, toxic hellscape. False advertising isn't just rampant, it's encouraged and celebrated. Companies will lie and bullshit their way to signing contracts by promising the moon and the stars with clients who don't know any better, and they'll extract as much money as possible until clients realize they're being scammed. It's a feature, not a bug. So with all of that in mind, I have to admire the honesty.
He thrive because his restaurant hasn't scaled as much as McDonalds. He is in a unique position where they can profit off of negative media since they only have a single location to worry about so people would go out of their way to visit them instead of having too many restaurants and would incur significant losses if many of his restaurants don't break even.
Basso is ironically one of a plethora of reasons I haven’t lose total faith in humanity. He be real, honest and somewhat nuts which works to spread awareness about health.
I think the reason so many people respect him is because not only is he brutally honest, but he’s a remaining bastion of reason for everyone that is tired of being lied to about how “being overweight/obese is actually healthy”
It’s because of how sick we are as a nation that we’ve stigmatized mental and physical health, nutrition, and obesity. We are mindfucked by capitalism so much we will defend it to the death - literally. It’s absolutely sick. The reason no one has done this before is because most people know better.
“A bit fat” and obese are very different things. If you are obese you are 100% unhealthy and should stop lying to yourself. To find out if you are obese simply use a BMI calculator.
While the food served in Basso's restaurant may lead to death, in a dark and morbid way, Mr.Bosso is the most honest man on the market. He doesn't pretend that eating in his restaurant won't cause any health problems. He doesn't try to market it as a great place to eat with your friends or family like McD, KFC or other fastfood chains do. He lays down everything immediately, black on white. On every single step he reminds customers that eating in his place may lead to your death and he doesn't force anyone to eat in his place. It's people's decision to live their life this way. While we may antagonise him for what he's doing, it's our fault that he's restaurant is still in business.
Which can also make one think about the quality of the ingredients as well. There's always talk about food in the U.S. being unhealthy or over processed, but why is that? And when you get into the rabbit holes that is the the FDA can you blame this man for serving what has been "approved to be healthy" by the very government that forces all these regulations in the name of "safety".
@@JZStudios2 If anything the Heart Attack Grill uses better quality ingredients than the other fast food chains. They could be even unhealthier if they wanted to by using seed oils and chemical additives.
@@tyraniusspartacus8073 Their life isn't as risk because of Basso. It's pretty open that everyone has freedom to partake in this or not and how much. People are at risk to themselves.
@@tyraniusspartacus8073 not really, it's like him selling a poison and telling everyone that it is indeed poison without any lies and if someone decides to take it and die, it's on them
I live in Arizona and back in 2009 when they were still in Chandler, AZ myself and my girlfriend went… She was from Russia and wanted to do the most grotesque American thing possible just to do it and boy did this scratch that itch. It was kinda slow that day, but man the servers and Basso himself were up beat as hell. I got a chance to talk with him for a few minutes, but didn’t ask him any standard questions or anything that I had seen online at that time. He was genuinely a nice guy and really went out of his way to make sure the customers were having fun and liking the food. About the food… oh my god, it’s so bad for you but it BY FAR was the best burger and fries I’ve ever had. Almost 15 years later and I still remember just not tasting anything that rich in terms of burgers. We could see from our seats the staff just dumping lard straight into the fryers and then filling up at the fry bar. The burgers weren’t actually as messy as you see online. They were well constructed and looked great, it was just a LOT. My girlfriend did actually finish the quad and got wheeled out to the car in a wheelchair. I had the double and didn’t even try to pretend I could do more. It’s so bad for you, but the guy is upfront and honest unlike every other food company that openly makes you think their product is going to make you better.
That’s kind of genius that the fries being drowned in lard is very visible to the customers, they know where that food has been and maybe they’ll think twice before ordering some
I hate that everyone is treated like a child and adults can't make their own decisions anymore. This guy isn't holding a gun to your head and forcing you to eat there. If I want to do drugs, not wear a seatbelt, or eat at the Heart Attack Grill, let me do it. If any of these things kill me, I'm doing the rest of the world a favor by naturally selecting out these behaviors from the gene pool, just as evolution intended.
The only difference between this guy and a big fast food CEO is the fact that he’s brutally honest. He couldn’t be clearer about how bad his product is for your health.
None of then are evil in the grand scheme of things. if the little piggy can't contain its eating habits then it's the little piggys fault isn't it. The food is there it doesn't have to be eaten
I remember eating there about 10 years ago. I had an absolute blast. There was an industrial scale at the entrance so you can weigh yourself before and after your meal. They were selling unfiltered cigarettes with a meal deal. The waitress said there was a rule that if you didn't finish your burger, you got a paddlin'. My friend couldn't finish his, so I took one for the team like the bro I am.
Had he opened a health restaurant no one would have cared. He knew this was the best way to bring people's attention to the danger of obesity. And he made it into a business, creating job oppurtunities. And he's honest about everything from the start? Dude's a legend
@@nickolasstrudwick7232yep. Sounds like he just got fed up trying to do things the "right" way and took this route instead. Can't blame him for a second. The honesty is refreshing and so is his willingness to shame/indulge the ones who need it most.
@@kuyi9107 I find a restaurant owner parading his former spokesperson/customer's cremated ashes to be hardly encouraging. Besides, he's barely adding to the supply of 'obesity enabler'.
@@kuyi9107 So you want to live in a world where people get to control what you eat too? Censorship is bullshit. It's called brutal honesty and this guy is a rare breed. Who's evil? The guy who advertises his food is unhealthy and will kill you and even calls it "Heart Attack Grill" ? Or a mega global chain with a clown to lure kids as well as unhealthy meals advertised with notions of happiness?
@@daddeyyno ones hating, no one could give a rats ass about this restaurant but you guys. But what's fucked up, is you advocate and actively cheer for this insane unhinged dude, who Is the cause of people dying literally in his restaurant, which is depressing as fuck. I'm sure you'll find someone doing the same thing but thinks different opinions and statement than you, you'll for sure not support them one fucking bit 😂
True, compare that to McDonald’s for example they claim they are healthy while being the exact opposite but that guy is at least honest and doesn’t lie to his customers
@@yohaAltbut the thing here is that, he is honest about it, and that he had never forced people to consume the unhealthy food items. He did the opposite in fact, by constantly emphasizing that it's bad for health and you may really die. You can't really blame him for people being stupid isn't it?
@shanechannel7066 Normally, I would agree, but in this case, he was upfront about what he is selling and not hiding anything. It would be pretty hard for a lawyer to get anything.
Telling people not to do stuff that are bad for them rarely works, but giving them exactly what they want and making them see what it does to them and people like them is nothing short of genius. Love the way he thinks!! 👏👏👏
This doesn’t work either, which is proven BY THE HEART ATTACKS and by the loyal customers. He can’t say this helps people lose weight. It doesn’t. They could say their marketing is honest until they started claiming that.
@@coconutcore I mean there's warnings up the wazoo, gimmick or not. If a customer chooses to ignore that, the consequences are entirely on the customer's fault.
@@garygelthausyea bit those same people would just go to another fast food restaurant and buy a bunch of junk food or go to the store. They're grown adults, no-one forced them to eat there and we also have to realize how much junk food is everywhere.
@@coconutcore right, but of course there’s people that are going to make the wrong choice here. The point is that it has a massive NET positive. More often than not people see the mistakes that those made, and choose not to do that.
I feel bad for everyone that died, but they did this to themselves. You literally ate at a place called the "Heart Attack Grill" and now you're shocked when you have a heart attack.
Honestly I think eating there is just Darwinism at that point. Heart Attack Grill is a work of art at its core. He was a dietitian and a physical fitness trainer before, but because he was tired of people not listening to him, he went in the opposite direction and made a place that was brutally honest and makes you not want to eat there.
finally someone actually smart. “oh, shit! a warning that says it’s unhealthy, and is also literally named “heart attack grill”?! and i-it’s… unhealthy?!!? *gasp*
As morally questionable as it may be, I can do nothing but applaud Basso. He's brutally honest and transparent about his business and no one is being lied to. Everyone setting foot in his establishment does this on their own consent and is being made well aware of the potential risks they're taking.
and yet people want him to close down so that he can be a "moral" person. wild that people suggest that he should take responsibility for other peoples choices.
I don't think it's morally questionable at all. He's being honest and telling you exactly how he feels. Mcdonalds food is horrible and messes with your body, yet they try to pretend it's good for you. Whats the difference between free and making your horrible horrible food fast and under 2 bucks? It's so easy to get cheap bad food from Mcdonald. Should that be a war crime? Lol, as the chef said about the heart attack grill? Don't be so easily trigger folks. Let's take a moment, look at the entire situation then comment. We can't make good decisions on a situation if you're only studying a shadow without realizing there's also a tree casting it.... Don't just only see the shadow
@@ammagnolia Exactly this isnt morally gray at all this is an example of the White area this guy is nothing but good. You are a clown if you cant control calories
Its scary how Jon is kinda right. People can't stop eating those kinds of food and Jon knows it. Jon is straight up truthful to what his restaurant is. A True "Heart Attack Grill". Those people would have stopped but no, they just chose to continue eating there. Its really hard to tell who is at wrong whether it be Jon's business practice or the people not resisting, the only thing we know is what Jon did worked
this is 100% preventable by simply not having the restaurant open. i don't really see the point of it, he's trying to "stand out" and it works, but is it worth it
It was actually not that bad! I went there with friends and had the single bypass bacon slices with the flatline fries. Overall great food, oh and my friend got a paddling because it was his birthday. Yes you read that right.
Basso is an anti-hero. On the surface it seems like he's doing something wrong, but in reality his marketing has caused so many people to change themselves which is amazing.
Exactly/ this restaurant didn’t make a single person in the world obese. Obese people went to him. He’s like McDonald’s, except honest and not pretending like his food is healthy and using manipulative marketting.
Availability is forming your habits. if you have a restaurant like this near your home you most likely will use it, and now think about how many people have McDonald’s and Wendi’s near them.
I respect a honest man and their are plenty of fast food places in the US with similar health risks without this clear message. I think this is much better then a raised index finger. People experience themselves weight on a cattle scale.
I think he's done the right thing being as honest as he is. *Everything* is the customer's fault. He's not forcing you to go, hes not forcing or even coercing fat people to go, despite bottomless burgers. It's one of the most interesting psychological exercises out there.
Well, the coercing part isn't quite true when you consider the "free meal" aspect of the 350lbs+ deal. Everything else is perfectly fine, but ironically, I think the part where he offers free meals is kind of iffy for me (which is weird, since it's literally just giving away free stuff). He's said it himself: some people can't help themselves - so why give food addicts (who can't help themselves) an offer they can't refuse?
@@KataisTrashThe argument's still the same though. Free food is being offered, sure, but it's still up to the customer to decide whether they want to take it or not. Additionally, even if they did take it, they could still decide when they wanted to stop eating. The customer still had complete agency over the situation, so the argument still stands. They weren't forced nor coerced, but they still gave in to their gluttony.
@@KataisTrash coerce kō-ûrs′ transitive verb 1. To pressure, intimidate, or force (someone) into doing something. synonym: force. 2. To bring about or gain by pressure, threat, or force. shut up.
It's actually disarming in the extreme to hear somebody this honest and transparent in the food industry. I can't help but feel like Basso was pretty cool.
Honestly, props to the guy for leaning fully into what people want. He isn't sugar-coating anything (unless they want that, I guess) and just gives them what they are asking for. He's not at fault because people want to wreck themselves.
Get criticized for lying about how good your product is. Get criticized for being honest about how bad your product is. I'd rather go to the guy who's honest to me.
My uncle is the manager at heart attack grill and the owner is really really nice. Haven't met him, but from what my uncle says, the dude is just really genuine and celebrates creativity in the workplace. When you walk inside, there are songs 'related' to obesity and absurd videos showing. My uncle actually made a few of the recent ones. I can't go into detail on this but their staff hiring and promoting ceremonies are very interesting, so much so that my uncle drove across town on one of his days off to participate. The owner really cares for his employees from what I've seen/heard.
Thanks for sharing. I'm an American who thinks that other Americans should have the choice to do things in their life. I'm glad this business echoes this. I even think we should keep legalize harder drugs & tax them. That money in tax revenue goes towards dealing with the bullshit that is already happening but we don't have the money to deal with it.
@@coh2conscript851 The current resources tied up with dealing with the results of drugs is astronomical. It would cut the head off the cartels in the USA. That alone is worth it. It would open up ambulance, fire dept, & Police to respond properly because better use of the money would be allocated properly. The current situation is happening regardless & it's going to keep happening anyways. Yes more people would use drugs, but this would not outweigh the insane tax dollars that it would generate. It would also cut the head off of all levels of drug dealing in the USA. I'd much rather have it taxed & have the social programs in place than the failed system we now have. It's CRAZY that anybody would want to keep it the same. In California they've started Gov't run heroin programs. For under $20 bucks a day they get an addict high in the building where they watch them use. It's cut crime & has saved millions. In some cities so many people are od'ing that the ambulance service ONLY go to od to od to od! Regular people are dying because of the numerous od calls! Legalize & tax them. Use the money towards fixing the problem areas. I'm a Conservative who CAN'T see this being solved any other way.
I find this absolutely disgusting and horrifying, *and* I want to fly to Vegas right now so I can try it. I bet I'm not the only one who feels this way.
To me the burgers look horrible and completely unappetizing. Cold unmelted government cheese on sterile patties. It’s just calories for the sake of calories however I’d be lying if I said I wasn’t at least a little intrigued.
I like how his whole backstory is he got disillusioned with the nutrition/fitness industry. He gave up and just said f*ck it I can't fix them so I'll get rich off them. Guy took his cynical mindset and actually made something out of it.
I specifically went out of my way to go there the last time I was in Vegas. The burgers, chilidog, and chocolate milkshake were delicious. Large, decadent, and tasty. I would say the burger tastes closer to Five Guys. I mean, hey, it's a touristy thing to do--the place itself has an atmosphere of fun, you're already in Vegas gambling and enjoying the cheesy sights so what's one more stop.
The owner is blunt, funny, and and all out madlad and I love him for that. Too many companies pretend that their food is good, but he’s being real with it explaining what happens to people who eat bad. We need more business owners instead of business owners who lie and cheat and pretend for publicity.
I went here last year in July 2022. I’m only 130 lbs and am normally very healthy I promise lol, but I decided to go with my friend since I’d heard so much about it. The environment was super fun, the nurses were great, and it was honestly a great time. For all the people hating on the restaurant, nobody’s forcing you to eat there, so if you don’t want to, then don’t lol
dude they actively make it fun and give you free food if you're overweight, are you blind? they might not be forcing you, but they're making you *want* to go there.
People are responsible for their own choices. In the land of sueing anyone for anything, people forget they can avoid things like alcohol and tobacco. Nobody forces these things on anyone.
@@blacksh__p13_ Yeah the people in this comment section are actually stupid. You can use this logic to defend drug dealers. People are flawed and taking advantage of their flaws is fucking evil.
@@blacksh__p13_unless someone forced you to drink or smoke you still chose to start using them and continue to use them. Bad choices are still choices
Can't help but respect the man. It's not on him if you decide to eat yourself to death there. Just like cigarettes, alcohol, and various other things out there you shouldn't consume. It's on you to make the right choice for yourself, this just happens to be the only guy fully honest about what he's doing.
Yeah, except he has even less blame. His place isn't necessarily addictive, certainly not as much as drugs and alcohol. Each time you go to the Heart Attack Grill, it's of your own accord and completely your choice. Drugs and alcohol and cigarettes aim to get you addicted to the point that not doing the thing can harm you.
Smart man, he tells you the truth before you enter, the name of the restaurant tells you what might happen if you go in there. Brutally honest man. Respect
I love this guys brutal honesty. This should be studied in Psychology classes about the behaviors of humans. This guy is like the modern warning labels on cigarettes while McDonalds is like the Big tobacco corporations in the early 20th century, promoting it while saying its healthy.
Makes sense. He used his previous knowledge of health to peddle the exact opposite thing to teach a great lesson. This dude is a legend. He deserves praise, not critics.
@@karmaking9442 If he was honest he'd give his profits to charity. It's called shock advertising. America is only getting fatter, he's not helping anyone.
Basso did nothing wrong. He makes it very clear that _you're_ doing something wrong by giving him business. And you know it. And anyone, everyone could say "no" and never give him another dime, but they don't. That's the message. Your poor health is your poor choice. It's an ugly reality.
100% that interview when he pulled out the ashes of his friend who died at the business and said yea my food killed this man and it was good for business was shocking thing to say but damn that honesty
I still think hes evil in a scene of selling this food to people, but he isn't forcing anyone + telling people straight up it's unhealthy and it'll kill you He has a point but proves it in a bad but good way
Ill take his honesty and openness. He isn't forcing anyone to participate and is becoming king of reverse psychology while actually doing good in the world by being so satiristic about it. The deaths are tragic, of course, but the deaths are used as teaching tools and have saved others. You can't really fault the dude for not doing anything wrong.
I love that while he might seem like an evil restaurant owner at first glance, you realize "The Heart Attack Grill" is no different from the majority of fast food restaurants franchises except for one crucial fact... the only thing he sugarcoats is his already high caloric food menu.
I do have a problem with giving free food to anyone above 350 lbs. Why make it easier for the most vulnerable to eat themselves to death instead of ensuring that their intake is more likely to be limited by having them spend money instead, like everyone else? Otherwise I don't have a problem with the restaurant. People should have the freedom to eat something unhealthy, provided they know the risks of doing so, and are in a stable mental condition.
@@mism847it should be a wakeup call. If this guy has an urn in his restaurant and openly states "yeah you're gonna die if you eat this shit" and you still go for it, that's on you
I respect this guy so much. He is trying to make the world healthier by demonstrating how people die due to destroying their health through their own poor food choices. Those people are doing it to themselves, he’s not making anybody do anything.
Sure, if you have a baby's level of understanding of the world. What he's doing is the equivalent of attracting rats with cocaine - people already know this shit is unhealthy (especially the obese people who visit him) so all he's doing is making money off of serious harm without helping anyone. A drug dealer who's open about facilitating the destruction of people's lives is no better than a slimy one - it doesn't affect the industry and the demand will remain. Individualist solutions based around shame are smoothbrained
Lol. He's not trying to make the world a healthier place, he is trying to get rich by preying on people's weakness to convenience and good flavor over proper nutrition. Also people with addiction or mental health problems are more prone to obesity, and he's making a mockery of nutrition with his doctors outfit and circus of nurse waitresses. If you're an honest jackass, you're still a jackass.
The thing is that they do have single burgers. You don’t have to eat a triple bypass burger and unlimited fries. If I was near one of these restaurants, I’d totally go, but just eat a normal meal. I also wouldn’t eat this food on a regular basis.
I feel like people who haven't heard of the heart attack grill yet might have seen those towering burgers in the thumbnail and thought "clickbait lol" but thats deadass one of the menu items lol
Literally can't blame Basso at all. That's the whole point, the people who went there did it to themselves. The most mind baffling thing out of this whole ordeal, is just how much people are willing to avoid accountability and deny reality despite knowing full well they did it to themselves. It's cognitive Dissonance on another level.
Eating disorders exists, but then again, if you exceed 150+kg and still doesn't think to turn your life around and not eat on these types of foodjoints, all faults on you bro
@@jellymamon9720Exactly. Eating disorders exist, but so does drug addiction and alcoholic dependence. Yet, society at whole doesn’t blame drugs or alcohol for existing, they blame the person abusing and partaking in them. It should be the same with food. If you are willingly entering an establishment that literally advertises itself as having the most unhealthy food in the world, then that’s on you.
It’s hard to dislike Jon since he’s just so honest about everything he’s doing. No shame whatsoever. If anyone belongs on the Lawful Evil section on that chart it’s him. Edit: this is one of the most interesting videos I've watched lately. I spent another hour watching videos about this guy and his restaurant afterwards. Thanks for covering this interesting character and his story.
@@tmbpotatoe5975 I know, and that's extremely evil. But the interesting thing is he openly admits everything, and doesn't appear to have broken any law. (Morally it's completely wrong of course.)
@@tmbpotatoe5975 See, I could make an analogy between Jon and those selling illegal drugs and weapons. They all do lots of harm to the society, but Jon does it in a completely legal way. I don't think it's all his fault that those people died. Those people would very likely have made other poor decisions leading to similar endings. Jon is just a catalyst, a weird but legal one.
Idk why he gets blamed more than McDonald's or burger king, who are definitely better, but still very unhealthy and try to represent themselves as a good and healthy company. Or more as let's say Jack Daniels, who make advertisements about having a good time and try to sell emotions, because from a medical standpoint there's nothing good about alcohol.
@@YT-NPC Ironic how McDonald's salads contain more calories than a Big Mac. Well, nutritional value is no doubt still a bit better... but they are still extremely unhealthy salads.
@@YT-NPCnah man alcohol has many medicinal uses. It’s good for sanitisation, pain and anxiety. It’s similar to Benzos in the way it works with suppressing anxiety so it’s arguably better from a dependency POV as alcohol is less addictive but at the same time you’ll usually be more intoxicated from alcohol than benzos in normal doses. Alcohol, opium and cannabis have been used for pain relief for thousands of years. Cannabis only provides relief to mild pain and makes moderate to severe pain not so antagonising even if you feel it the same. Alcohol is a great pain reliever too and so is opium but both of them can be pretty dangerous. From opium we got painkillers, isolated compounds from opium. From alcohol we got inspiration to create benzos. Cannabis is safe but not so good at pain relief but it’s a lot better than a Panadol. A little bit of cannabis can make the pain relief from opium and or alcohol much more intense.
Americans never fail to amaze me: This guy is a genius and his methods of letting customers know that they are just killing themselves by choosing an unhealthy diet is spectacular...give this man a medal.
Well continue to be amazed my friend, this is the product of what can only be a combination of ruthless American ingenuity and our desire to eat ourselves to oblivion.
@@jkl9984They aren't exactly common in the US either. 99.9% of restaurants have regular calorie amounts for their meals. Having a burger worth 19,000 calories isn't something most restaurants offer
I just cant be mad at this guy. He's brutally honest about what he serves. He doesnt force people to buy his food. He isnt a villian, hes the anti-hero we all need.
He's not a saint by any means, but he was honest from the very beginning, and yet people still came to destroy their health, he's the one who opened it, but he never forced anyone to Come, I say that's not completely his fault
It takes two to tango. The people who eat there and the restaurant that provides. And I guess this would be the lesser evil, considering they admit "Yes, our food kills, it's on the brand.", opposed to fast food restaurants that are claiming they are 'healthy', McDonalds is good, but most go there due to lower costs and not health nor taste. Plus, the 350lbs eating for free sends a message, if you are thin and are given free food, you are pretty much looking at a Food Health Concern over skinny people dying out of lack of food, but if you are obese and given free food, you have eating problems, and they're just goading you to keep on at it and find out. Overall, it's a pretty ironic restaurant that is being a chaotic neutral force in the scene, while most others are Lawful Evil, trying to keep to the semantics and laws to avoid lawsuits and giving false information. Only issue is that the bloody restaurant is only available in America, if it were in Asia, I'd try a dig on it.
An owner who's brutally honest and straight up. Many major fast food restaurants would make false statements about eating healthy, Jeff tells it like it is by serving food that can kill and many people eats it anyways. It's not his fault people suffer severe health complications from his food.
I have an enormous amount of respect for this guy. Not just because he tells truths that people don't want to hear but because he really is trying to help people change and doesnt treat people with kid gloves or act like theyre gonna break if they hear something they dont like... as a land whale myself that is something that means a great deal to me.. the media acts like this guy is doing damage to society but NOTHING has made people fatter than the fat acceptance movement.
The cigarettes business at least puts a warning that smoking kills in each product. Alcohol on the other hand, people refuse to accept how bad it is and it’s the one substance that has avoided controversy the most because people love it so much.
He’s enabling people with no self control and a terrible addiction. Promoting their shitty lifestyle and rewarding them. Anything for those sweet profits tho, amirite
@@maikson97 they did it once it became the law. No one uses to have to warn the public about the dangerous ingredients in their products. Make up products used to have lead and mercury in them, people used to sale snake oil and could claim it cured deseases, it was pretty much a free for all and nobody had to care. Kinda unfair to say they’re the only ones that did soemthing that everyone used to do. At least they changed when they were required to, unlike alcohol which still doesn’t have a label that says it kills. If people wanna kill themselves, there’s plenty of poison to choose from, but at least they should know.
I don't see how anybody can criticize this guy. Most fast food places are incredibly unhealthy, but try to act like they aren't. This guy flat out says "if you come here, you are risking your health and could die as a result." He's a visionary. And honesty is a rare trait in business and marketing. And that's the only thing he does.
Its kind of funny, its a "f*ck you" type of honesty where they go the extra mile to make sure you know that their intention is to give you a heart attack. The fact that they don't even carry lettuce for burgers is some real commitment.
@@Tamachii12 cause what he or shes saying. most people would be denying its not good for u. but here hes flat out saying it and people still go to him. and heck one of the interviews do u feel bad if someone has death and hes like I dont care as long as he makes money lol
@@ladyriethegoldendelmo5441 Well if you jump in a river even if the said river has a clear sign that you will die if you do so, you're just getting your desserts, wouldn't blame anyone selling swimming caps near it 🤣
Jon is like the human version of South Park. He gets away with things that most people wouldn't, just like SP gets away with content other shows could never. BUT he has a point. He's giving the people what they want, not breaking the law. A lot of fast-food restaurants don't offer grilled chicken or salads anymore because they just didn't sell.
This dude is no worse, and actually far better than many drug companies, and any beer or cigarette company in the USA. Drug companies, in the USA, can and do advertise directly to consumers, giving lists of generic symptoms like 'do you feel achy, unhappy, have a tingly feeling in one or both legs after sitting for 12 hours, or want to be taller? Then sk your doctor about Fukitol. Warning: Side effects include EVERYTHING." Then you get cigarette and beer companies saying 'we've got HEALTHY(er) versions of everything now, so you won't die as quickly! But here we've got Basso saying "If you use my products, you WILL die. Sooner rather than later." He's also pointing out that his 'competitors' are doing the same thing, just being less honest. Burger King/Mackeys, In-n-Out and the rest pushing their 'lite' sodas and burgers, then asking you to buy three of each at once. I wish that all advertising was legally mandated to be done by a monotone british guy, calmly reading statistical facts about the product in question.
I love and respect Jon's business practices. He's brutally honest, gets straight to the point, and doesn't force or shame anyone to eat at his restaurant
I mean we all know smoking is extremely bad health and shortens lifespans and yet people do it anyways. ALL Fastfoods are bad, no fastfood is actually good for you. And YET, people eat it anyways. Reverse Psychology stems from the fact that the more you forbid someone from doing it, the more they WANNA do it.
Fun Fact: He used to own a fitness center and even franchised a Jenny Craig. He was sued by In n Out Burger because of his In and Out Workout Centers. Disgruntled he realized there was more money on the opposite end of the spectrum. And opened Heart Attack Grill
sued for having his business also contain a very common phrase? tf? that has the same energy as trying to trade mark "__ reacts to" or disney trying to get sole trademarking rights of Día de los Muertos, the litteral religious celebration. I'm surprised and disgusted that they won
This business wouldn't exist if people didn't want to eat there. He's very open about what they offer, and if people still want that, that's no one's responsibility but the customer
He probably spent his nutrition advising career giving people solid, reasonable advice that was promptly ignored, until he got to the point where he realized most people simply didn't care enough to get healthy so he went all-in with the opposite mindset.
The one thing I find diabolical is the owner bragging about the people who died. The level of disrespect in that is actually unreal. However, he is as brutally honest as they come.
stop making people choose sides the world isn't as black and white. all of them are of fault. 1. the person that's actively continuing this bad habbit. 2. the people that's saying to the 1st person that the bad habbit is ok and don't want the blame. 3. The people that are defending the 2nd person.
@@DeadAccount33 dude, actions speak louder than words, you know they cheer and celebrate if you come there overweight right? they even give you free food! and if we're gonna use what he said... he even said he's happy one of he's customers died 6:53 and it was also great for business! 3:57
@@tmbpotatoe5975 True, but still, how dangerous this place is, is advertised. It’s still a buyer beware situation. No matter how unethical. actually avoided this place when I was 12, while in Vegas with my dad and stepmom. Thank god in hindsight. I at least know I wouldn’t put that shit into my body.
We all have a choice. When a potential customer goes into a restaurant they know what to expect. If you object then find another eatery. I was obese (Stage 2), had fatty liver and diabetic. I am over 65 years old and passed on all the meds. Instead changed my lifestyle. I changed what I eat and drink and have last 40 pounds. I took Dr. Berg's advice and no longer have fatty liver nor am I diabetic. We have a choice of what we consume. Marketers are around to make money but we don't have to blindly follow.
You can't no longer be diabetic. It's a lifelong condition. Although sometimes it's possible to keep it in remission without taking medication by maintaining a healthy lifestyle as you explained.
Honestly, his honesty is so refreshing. I'll take him over a liar any day of the week, at least I know what I'm dealing with. I see nothing wrong with this, he is as transparent as can be. Have self control and take accountability.
The Heart Attack Grill deserves every bit of praise. The man is a visionary genius. He's created a horror exhibit for food and obesity. Some people won't change unless you really lay it out there honestly in full, visceral detail.
@@ooo8188 Lmfao they set an example, and refuse to lie to their customers. They don't have to reach everyone to set an example. Statistics? This is youtube comments, buddy, not a debate space lmfao. You can barely post links, much less charts and data XD You good dawg? You need a hug?
If you must praise this man for being a "visionary genius", then by all means enjoy. But before you break out the champagne and party poppers, just realize he is guilty for the charge of exploitation and enabling. Don't tell me you didn't know that.
@@AMP3083official Calling him an enabler is rich, he is like the 700,000th enabler in US and the first crown sending wake up calls to the most needed like his clients. He is doing the dirty work no body ever thought of. He tried to do the good work in the way you "supposed to", it only reached a few, and he figured there are way too many souls you can't reach without dipping your foot in the greasy pond yourself. So he made himself a crown in order to reach those souls you can't reach otherwise. In old times a crown is also an advisor, inspiring wisdom on topics where the sage couldn't reach, he is just like that. Does he guilty in some way? Absolutely. Does he do more good than harm? You simply can't decline.
This reminds me of the movie "Crazy People" which was (at one level) about honest advertising, and how much customers LOVED the honest advertising. And of course, it also reminds me that people who eat like this with ANY regularity are CRAZY, given the risks. But I respect that they're completely honest about it instead of like, say, McDonalds, quietly slowly helping millions of people kill themselves, but claiming that's FINE because they have things like a (very high sodium) salad on the menu.
@L.G.Reichmann-kr1qbyes it does. and the owner knows this and shamelessly lets everyone know he's making a load of cash because of it. that's why it's beautiful.
@@KayraTheNomad You didn't actually refute the OP's original point. The question is WHY is it controversial? There are plenty of restaurants that serve extremely unhealthy garbage. It is successful and controversial BECAUSE IT TELLS THE TRUTH. If it was called Joe's Grill and didn't use gimmicks to highlight how unhealthy it was, but had the exact same menu barely anyone would know about it.
You know what? you gotta respect the hustle. He's been very transparent about the restaurant from the start, he's clearly not hiding the fact that it's unhealthy and can "kill you" and it's your choice if you want to indulge in that "risk". It's really not much different than smoking or drinking; all the warning labels are there, everyone knows its bad for you in the long run, but there are still people who chose to smoke/drink anyways. If you hate the concept and think its a bad idea, then don't give them your business. Personally, I see this as like a tourist stop, something you'd try once in your lifetime. It's an interesting idea and clearly it worked since they're still running.
"Tourist stop" is an excellent way to put it. There is only one location after being in business for 17 years and you have to go out of your way to find it. We went there while on vacation a couple of years ago & once was enough. We can now say "we've been there".
No matter what people do he still wins at the end of the day
Talk crap about his restaurant on TV = free exposure
Eat there = easy revenue
Not eating there = saving someone from obesity and an unhealthy life
Someone dies = a wake up call for others
This man quite literally has all the cards in his hand.
All the cards in his hands is not literal.
@@KarklinPumpkinliterally now means figuratively
"All according to plan." - Aizen Sosuke.
@@stansman5461 up is down
He’s got a royal flush.
Basso’s marketing is definitely genius
1st
ey bro u graduated from my school
ssis man
@@IbbyClips99bro no way u said 1st when ur literally 2nd 😂
Yo it’s gorilla tag man
Controversial, yes. But all our fault? Also yes. This guy lies for nobody. Jon really is the most upfront, truthful, and borderline psychotic businessman ever. He’s successful because he knows society can’t say no to greasy gluttony.
Say it louder for the people in the back
He is not psychotic. The definition of s psychopath is a person affected by chronic mental disorder with abnormal or violent social behavior. He is fully aware of what he is doing.
@donotreadmyprofilepic176damn you're still doing this in 2023? This was cool and funny 10 years ago😂
Not society,
America.
It's funny how people are aggravated by this one. When there are other companies out there. That are responsible for a multitude higher death toll than anything this restaurant could ever produce.
Insert alcohol manufacturer insert soda manufacturer here.
..Basically, every fast food chain..... But what as a society it makes it okay if they pretend to care?
He’s the reason my grandma lost 120 pounds. She felt so embarrassed being up on that scale and getting cheered for being fat. She’s 230 and her goal is 180. She’s been working at it for two and a half years and I’m mighty proud of her and grateful for Mr Basso.
Hell yeah!! That's awesome
Its especially hard for older people to lose weight so the fact she's lost so much is super impressive. Im happy you'll get to have more years with your grandma ❤❤❤
goated
Its good that anyway finally makes a change when it comes to weight loss , shame it took something like this before she was able to see it though , i would more greatful towards her for finally realising changes needed to be made more than anyone else.
I'm just gonna believe you're story👍
Hats of to grandma
Basso is an absolute marketing genius. He basically made his restaurant immune to any criticism regarding healthy food by completely embracing the unhealthiness of fast food.
I remember the fastfood slogans featured in GTA5 and after watching this video it made me realize the dark hidden messages behind them. Cluckin bell, Burger Shot, Taco Bomb and Up-n-atom burger. Which are all parodies of the major fastfood outlets such as McDonald's, KFC, Taco Bell, Burger King ect. The fact that this man only has one restaurant tells me he's simply trying to help us create a political standpoint on how we should view these major fastfood corporations. Slogans like "kill your hunger", "Die with a smile on your face", "It's bleedin tasty", "The taste explosion", "Once it pings, eat like kings", "Suffering never tasted so good".
@@hdvrNG"Illegal" substance just means one guy didn't like a substance that millions of other people do, lol. If adults can eat themselves to death how is that any difference than killing yourself with an overdose? No adult should tell any adult what they can put in their body, as long as you're not harming others
Or he could just start a business for healthy food. Everything else is just hypocrisy and only adds to the crisis.
Jeff bassos
@@nebu4834 If business for healthy food was more viable than business for fast unhealthy food, we wouldn't have the latter far outnumber the former.
i ate there for free in 2019. it really did make me look at what I was doing to myself. I currently weigh 200lbs and am still working my way down to my goal of 175.
hell ya dude
Great job. So glad you woke up. It's about a shift in mentality.
Congrats. Seriously, keep it up!
Gj man keep going. Funny way to motivate yourself though 😂
Thank god! You’re doing good bro.
Fast food companies have been doing this for decades. Suddenly, this guy is at fault for telling the truth.
Exactly! Well said.
Why would i eat at a place called the heart attack grill anyway? That’s like taking a flight called the crash in a mountainside airways 🤣
@@almightyshane I would be less frustrated if my flight get cancelled in “your flight might be cancelled and we hate you airline” than ”delta airline”
If anything, this guy should be absolutely commended for being entirely honest. And then people complain about dishonesty in the food industry, which is it, twitter??
@@almightyshane Have you driven the new car, the Crash&Burn 5.0?
Basso is literally the guy who says: "If you die here it is your fault"., and it is still effective.
People will walk to their deaths if it means having a burger with 10 patties.
I mean hes not lieing hes telling you that this food is unhealthy and does not contain a single healthy ingredient so after he tells you this and you still eat your just stupid or just inlove with food a little to much
I mean there’s nothing anyone can argue or do bc he warns people ahead of time. Choosing not to listen is on you and you accept the risk
Wtf are you talking about he's a terrible person 😡 he enjoys people's death and it's not ok wth is wrong with you two
😢😢😢😢😢😢😢
He's not glorifying obesity, He's glorifying honesty.
It's sad this is what's America coming towards to
@@IAmMikahhe's playing the role of the villain to get people off the road of obesity, not the other way around, lol
@@IAmMikahits their fault for eating there lol
Both
@@yungalexx217 That doesn't sound right, it sounds like contrived. That's like promoting and selling atomic armaments to prove how bad war is, lol I don't think that works.
This guy is *actually* on his villain arc... He used to be a nutritionist and then got sick of patients not listening to him
😂😂 ikr, one of the best villain origin stories I have ever seen
He has a great drive In movie style burger joint in the same city..... he's a pretty smart dude......
More anti-hero
He’s evil
@@noah_005 You don't know what evil looks like. Point your anger at the fast food giants instead.
In all honesty, while many may disagree with Jon and hate him for what he's doing, I think he's a genius for what he's doing. He's spreading the message about his food but in the harshest way possible. Why hate on someone for eating at a restaurant YOU chose to eat at?
first before famous
Don't read my name !
Tbh, everything is fine with his approach. The only real criticism that I have for it is the completely free serving for severely overweight people. This is just too much of an incentive for people who obviously have a problem with eating. It is like if you try to incentivize drinking for alcoholics or gambling for addicts.
@@whelbe didnt asked 🤓🤓
Edit : comment in this comment if you love kis1ng men
Exactly. People blaming the owner of a restaurant THEY chose to eat at 😂
@7:58. I actually did have an experience like that. I live pretty close to Vegas, I went to the heart attack grill once, I had not weighed myself in years because I was afraid to, I did not want to weigh myself at the restaurant, but I was basically forced to. I was upset to see that scale at near 400 lbs and to see that I was able to eat there for free, my dumbass still ate a double bypass burger, and I started having chest pains when I got home. I told myself I was still young, I can change all this now before it’s too late. My first ever goal in my weight loss journey was to make sure I could not eat at the heart attack grill for free anymore. Once I hit 349 lbs it felt great. I have since lost 200 lbs l, weighing in at 195 lbs. my next goal is still based on the heart attack grill, I want to get to 174 pounds, which would mean that even if you doubled my weight, I still wouldn’t be able to eat there for free. As a former obese person, and someone who was possible another double bypass burger away from a heart attack, I see absolutely nothing wrong with what Jon basso is doing. Honestly, stepping on that scale and still deciding to eat at that restaurant probably saved my life
congrats on your weight loss journey. It takes a ton of willpower. Hope you live a long and happy life
LESGOOOOO🎉
Congrats on your weight loss journey! Keep up with the lifestyle!
respect +
That's incredible, congrats!!!!
If you suffer a heart attack in this restaurant, or any restaurant for that matter, it's not because of the food you had at that moment but because of years of bad food choices that led up to that moment. 😅
Exactly, how do people not understand this? Extremely greasy calorie dense food is not *acutely* dangerous to someone's health like drugs or alcohol, nor can it directly cause a heart attack or stroke from a single meal. It can ONLY kill you in the long term as an accumulation of body fat, high cholesterol, chronic high blood pressure and arterial plaque build up.
That's not exactly true an extremely high short term cholroic intake can overload your system
@@issstari954 Yeah and whose fault is that? The person who eats the burger.
@@theyeetus1428 I wasnt stating fault but the fact that eating alot in a short term can kill you
partially why you may nauesa after you continue to eat and even vomit after is a defense mechanism to protect you from this @@theyeetus1428
He's the literal embodiment of chaotic neutral in the fast food industry
Comment.
Yep
@@blacknok97 Reply.
He seems more lawful with his whole “no lying” rule
Was just about to say this
As someone who's anti big business due to constant blatant false advertising, deceptive business practices, labor and consumer exploitation, and just straight lying.
I totally approve of this man's brutal honesty. "Death is good for business." Absolutely shocked me that he just straight up said it. But I applaud him for saying it. Whereas McDonalds try to argue about health and whatnot. Knowing full well that it isn't. This guy will just say "Yeah, you might die if you eat here."
But guess what? People do it anyway. It's almost as if people are gonna do whatever they want and maybe he gets more business because he is so straightforward.
Not only death is good for business but so is truth.
th-cam.com/users/clipUgkxWyw-b-FWxBBXQkdOO_0X5xiAwhVQ9Bkd?si=eM04WTBoB7byrAJ3
You sound gay
The main problem isn't the food it's peoples lack of exercise and mobility. Moderation of bad things is also key.
I used to work in marketing and let me tell you, the whole industry is a gross, toxic hellscape. False advertising isn't just rampant, it's encouraged and celebrated. Companies will lie and bullshit their way to signing contracts by promising the moon and the stars with clients who don't know any better, and they'll extract as much money as possible until clients realize they're being scammed. It's a feature, not a bug. So with all of that in mind, I have to admire the honesty.
He thrive because his restaurant hasn't scaled as much as McDonalds. He is in a unique position where they can profit off of negative media since they only have a single location to worry about so people would go out of their way to visit them instead of having too many restaurants and would incur significant losses if many of his restaurants don't break even.
Basso is ironically one of a plethora of reasons I haven’t lose total faith in humanity.
He be real, honest and somewhat nuts which works to spread awareness about health.
I think the reason so many people respect him is because not only is he brutally honest, but he’s a remaining bastion of reason for everyone that is tired of being lied to about how “being overweight/obese is actually healthy”
It’s because of how sick we are as a nation that we’ve stigmatized mental and physical health, nutrition, and obesity. We are mindfucked by capitalism so much we will defend it to the death - literally.
It’s absolutely sick. The reason no one has done this before is because most people know better.
Just cause you're a bit fat doesn't mean you're unhealthy
“A bit fat” and obese are very different things. If you are obese you are 100% unhealthy and should stop lying to yourself. To find out if you are obese simply use a BMI calculator.
@@jamesdesautel3731 Except BMI is WILDLY inaccurate and doesn't take into account actual Fat content, bone density or muscle mass
350 pounds aint healthy my dude. trust me, my doctor told me @@coastaku1954
While the food served in Basso's restaurant may lead to death, in a dark and morbid way, Mr.Bosso is the most honest man on the market.
He doesn't pretend that eating in his restaurant won't cause any health problems. He doesn't try to market it as a great place to eat with your friends or family like McD, KFC or other fastfood chains do.
He lays down everything immediately, black on white. On every single step he reminds customers that eating in his place may lead to your death and he doesn't force anyone to eat in his place.
It's people's decision to live their life this way. While we may antagonise him for what he's doing, it's our fault that he's restaurant is still in business.
Which can also make one think about the quality of the ingredients as well.
There's always talk about food in the U.S. being unhealthy or over processed, but why is that? And when you get into the rabbit holes that is the the FDA can you blame this man for serving what has been "approved to be healthy" by the very government that forces all these regulations in the name of "safety".
yeah hes super honest i support it
I mean, he isn't legally doing wrong, so he's completely fine
@@JZStudios2 If anything the Heart Attack Grill uses better quality ingredients than the other fast food chains. They could be even unhealthier if they wanted to by using seed oils and chemical additives.
@@MK_ULTRA420 mfs when they realise that rapeseed oil is the most common oil used for food
He cooked up one of the best satirical social experiments I've ever seen. Dude's a genius. Massive balls. Massive respect.
unfortunately, people nowadays can't take sarcasm.
@@yeetboi268 Is it really sarcasm when people life is at risk?
@@tyraniusspartacus8073 Their life isn't as risk because of Basso. It's pretty open that everyone has freedom to partake in this or not and how much. People are at risk to themselves.
@@tyraniusspartacus8073 not really, it's like him selling a poison and telling everyone that it is indeed poison without any lies and if someone decides to take it and die, it's on them
@@agentmilton6585 exactly its on them.
I live in Arizona and back in 2009 when they were still in Chandler, AZ myself and my girlfriend went… She was from Russia and wanted to do the most grotesque American thing possible just to do it and boy did this scratch that itch.
It was kinda slow that day, but man the servers and Basso himself were up beat as hell. I got a chance to talk with him for a few minutes, but didn’t ask him any standard questions or anything that I had seen online at that time. He was genuinely a nice guy and really went out of his way to make sure the customers were having fun and liking the food.
About the food… oh my god, it’s so bad for you but it BY FAR was the best burger and fries I’ve ever had. Almost 15 years later and I still remember just not tasting anything that rich in terms of burgers. We could see from our seats the staff just dumping lard straight into the fryers and then filling up at the fry bar. The burgers weren’t actually as messy as you see online. They were well constructed and looked great, it was just a LOT. My girlfriend did actually finish the quad and got wheeled out to the car in a wheelchair. I had the double and didn’t even try to pretend I could do more.
It’s so bad for you, but the guy is upfront and honest unlike every other food company that openly makes you think their product is going to make you better.
You again!
That’s kind of genius that the fries being drowned in lard is very visible to the customers, they know where that food has been and maybe they’ll think twice before ordering some
Basso is the definition of Lawful Evil. The man’s food is harming and killing people but nobody is forcing said people to walk into his restaurant.
legit question. Would you consider Mc Donald’s or Wendys lawful evil as well?
Naw, I'd say lawful neutral. I pretty much think he's just living satire and he knows it (while making a good buck) McD's and Wendy's lawful evil.
isnt it should be chaotic good? his way doing it is bad((morally) but his intent is good
@@gatisgucci667 It’s my choice if I go in so yea
@@gatisgucci667 nope, they do what he does, but likes to hide it. Basso is honest about what his company produces, McDonalds is just straight up evil
I hate that everyone is treated like a child and adults can't make their own decisions anymore. This guy isn't holding a gun to your head and forcing you to eat there. If I want to do drugs, not wear a seatbelt, or eat at the Heart Attack Grill, let me do it. If any of these things kill me, I'm doing the rest of the world a favor by naturally selecting out these behaviors from the gene pool, just as evolution intended.
Billy B. Tits I found your account!
😂 That's what I'm saying!
Yes.
Yes!
Bro you forget what world we are living in. Children are becoming adults and Adults are becoming children
The only difference between this guy and a big fast food CEO is the fact that he’s brutally honest.
He couldn’t be clearer about how bad his product is for your health.
they guy is a piece of shi**. way too many comments like this
Not really, it's not like fast food chains are serving tens of thousands of calories in one sitting and joking about how they might die.
None of then are evil in the grand scheme of things. if the little piggy can't contain its eating habits then it's the little piggys fault isn't it. The food is there it doesn't have to be eaten
@HeroSword_P He is not joking though. He's being serious.
@@HeroSword_PLol you don’t know fat people then. They order 10k+ calories from fast food joints on the daily.
I remember eating there about 10 years ago. I had an absolute blast.
There was an industrial scale at the entrance so you can weigh yourself before and after your meal.
They were selling unfiltered cigarettes with a meal deal.
The waitress said there was a rule that if you didn't finish your burger, you got a paddlin'. My friend couldn't finish his, so I took one for the team like the bro I am.
Industrial scale 😂😂. Just gets me. Like weighing livestock
Had he opened a health restaurant no one would have cared. He knew this was the best way to bring people's attention to the danger of obesity. And he made it into a business, creating job oppurtunities. And he's honest about everything from the start? Dude's a legend
I heard in one of his interviews he did something just like that or a gym or something. He found this was a more effective way to reach people.
@@nickolasstrudwick7232yep. Sounds like he just got fed up trying to do things the "right" way and took this route instead. Can't blame him for a second. The honesty is refreshing and so is his willingness to shame/indulge the ones who need it most.
He encouraged the obesity phenomenon, he would not have given people the opportunity to eat much as they could if he cared about them.
@@kuyi9107 I find a restaurant owner parading his former spokesperson/customer's cremated ashes to be hardly encouraging. Besides, he's barely adding to the supply of 'obesity enabler'.
@@kuyi9107 So you want to live in a world where people get to control what you eat too? Censorship is bullshit.
It's called brutal honesty and this guy is a rare breed. Who's evil? The guy who advertises his food is unhealthy and will kill you and even calls it "Heart Attack Grill" ? Or a mega global chain with a clown to lure kids as well as unhealthy meals advertised with notions of happiness?
The fact the heart attack grill is a literal experiment and people still flock to eat there is honestly a genius design. Props to the creator
literally it says heart attack in the name, if you go there to eat. its your choice lol. whats there to hate
😂 wtf you are mentally insane my boy
@@daddeyyno ones hating, no one could give a rats ass about this restaurant but you guys. But what's fucked up, is you advocate and actively cheer for this insane unhinged dude, who Is the cause of people dying literally in his restaurant, which is depressing as fuck. I'm sure you'll find someone doing the same thing but thinks different opinions and statement than you, you'll for sure not support them one fucking bit 😂
He's like the Mr. Beast for unhealthy burgers who accidently caused some heart attacks along the way.
He knows how to guide the sheep into his butchery. People will do without thought on anything.
Jon is like that one super-villian you understand and can't really hate.
He’s the villain you hate when you are young, but once you mature and understand, you start to like him more than the “hero”
You mean like Hank Scorpio?
Yeah Hank is a good example.
Is he super villain? How about those mega fast food chains that kill millions instead and even fucking tried to lie to you it can be healthy
Yeah like some parts of this vid really look like clips from a psychopath movie but he is also kinda right
Is this lying? No. Should this be closed? No. Best doctor ever and the most brutally honest person ever.
Bro this guy's attitude of absolute honesty is perfect marketing genius. Nobody can claim that the food that didn't know it was unhealthy.
hey
Yeah but I would like to eat my burger with a salad, maybe this place is to much dor me
True, compare that to McDonald’s for example they claim they are healthy while being the exact opposite but that guy is at least honest and doesn’t lie to his customers
He is exploiting people with serious problems, making huge bank in the mean time..
@@yohaAltbut the thing here is that, he is honest about it, and that he had never forced people to consume the unhealthy food items. He did the opposite in fact, by constantly emphasizing that it's bad for health and you may really die.
You can't really blame him for people being stupid isn't it?
You can't blame the guy. He tells you exactly what they sell with no BS, its up to people to decide whether or not to eat there.
The problem is most people have no self-control. It's easier to lawyer up and sue than to learn restraint.
@shanechannel7066 Normally, I would agree, but in this case, he was upfront about what he is selling and not hiding anything. It would be pretty hard for a lawyer to get anything.
Yeah, it’s literally called ‘heart attack’ grill
@@shanechannel7066 They have good lawyers. They have a ton of health warnings mentioning that this food can kill you.
Telling people not to do stuff that are bad for them rarely works, but giving them exactly what they want and making them see what it does to them and people like them is nothing short of genius. Love the way he thinks!! 👏👏👏
This doesn’t work either, which is proven BY THE HEART ATTACKS and by the loyal customers. He can’t say this helps people lose weight. It doesn’t. They could say their marketing is honest until they started claiming that.
@@coconutcore I mean there's warnings up the wazoo, gimmick or not. If a customer chooses to ignore that, the consequences are entirely on the customer's fault.
@@jack-exzolt9858 ok but it still doesnt help people eat healthier in any way
@@garygelthausyea bit those same people would just go to another fast food restaurant and buy a bunch of junk food or go to the store. They're grown adults, no-one forced them to eat there and we also have to realize how much junk food is everywhere.
@@coconutcore right, but of course there’s people that are going to make the wrong choice here. The point is that it has a massive NET positive. More often than not people see the mistakes that those made, and choose not to do that.
I feel bad for everyone that died, but they did this to themselves.
You literally ate at a place called the "Heart Attack Grill" and now you're shocked when you have a heart attack.
Honestly I think eating there is just Darwinism at that point. Heart Attack Grill is a work of art at its core. He was a dietitian and a physical fitness trainer before, but because he was tired of people not listening to him, he went in the opposite direction and made a place that was brutally honest and makes you not want to eat there.
It's their diets that killed them. It's not eating there for a one time. They were going to have that heart attack anyway.
😂
finally someone actually smart. “oh, shit! a warning that says it’s unhealthy, and is also literally named “heart attack grill”?! and i-it’s… unhealthy?!!? *gasp*
As morally questionable as it may be, I can do nothing but applaud Basso. He's brutally honest and transparent about his business and no one is being lied to. Everyone setting foot in his establishment does this on their own consent and is being made well aware of the potential risks they're taking.
th-cam.com/users/clipUgkxWyw-b-FWxBBXQkdOO_0X5xiAwhVQ9Bkd?si=eM04WTBoB7byrAJ3
and yet people want him to close down so that he can be a "moral" person. wild that people suggest that he should take responsibility for other peoples choices.
Yes
I don't think it's morally questionable at all. He's being honest and telling you exactly how he feels. Mcdonalds food is horrible and messes with your body, yet they try to pretend it's good for you. Whats the difference between free and making your horrible horrible food fast and under 2 bucks? It's so easy to get cheap bad food from Mcdonald. Should that be a war crime? Lol, as the chef said about the heart attack grill?
Don't be so easily trigger folks. Let's take a moment, look at the entire situation then comment. We can't make good decisions on a situation if you're only studying a shadow without realizing there's also a tree casting it.... Don't just only see the shadow
@@ammagnolia Exactly this isnt morally gray at all this is an example of the White area this guy is nothing but good. You are a clown if you cant control calories
Its scary how Jon is kinda right. People can't stop eating those kinds of food and Jon knows it. Jon is straight up truthful to what his restaurant is. A True "Heart Attack Grill". Those people would have stopped but no, they just chose to continue eating there.
Its really hard to tell who is at wrong whether it be Jon's business practice or the people not resisting, the only thing we know is what Jon did worked
He probably has a speed dial number for the hospital just in case plus he somewhat knows what he’s doing and hey people like the honesty
😊
this is 100% preventable by simply not having the restaurant open. i don't really see the point of it, he's trying to "stand out" and it works, but is it worth it
Kinda?? He is COMPLETELY right lol, its their fault for eating the food 😂
@@guitarplayer1495or, or how about people dont STUFF THEIR MOUTHS at the restaurant either?
Basso is a brutally honest person and he is right about everything. I want to go check this place out now. Just for the novelty.
Well Asmongold says you're going to be the next victim in his review video. Do it and if you do... you know.. he'll probably make a video on you.
It was actually not that bad! I went there with friends and had the single bypass bacon slices with the flatline fries.
Overall great food, oh and my friend got a paddling because it was his birthday.
Yes you read that right.
if u would understand psychology, u would know this is guy is just a psychopath doing business...
@@KaitainFLI think you miss understood
@@neutralasswitz3192 "Oh we have our next victim right here" How can you misunderstand that?
Basso is an anti-hero. On the surface it seems like he's doing something wrong, but in reality his marketing has caused so many people to change themselves which is amazing.
He's 100% transparent and honest. I respect all choices made by people that go into those choices eyes wide open
hey
Tf is wrong with you
@@giannig5258they went there knowing that they were at risk even being there yet they still went
I think he was possessed by Beelzebub.
@@giannig5258its called being a realist, remember those fatass waste of oxygen went there knowing they might die
I like this owner, an honest, genuine person. Warnings are everywhere, but people won't just listen.
?????? ppl like this scum ball?
Ima sell meth to addicted people but say that it’s bad for you. Like what is the difference
@@Saint_KaiserMeth is illegal. That's the difference.
Same thing with cam girls
@mr_hollow8567 you don't need meth to continue living. You do need food.
Imagine blaming a restaurant for customer's decades of bad habits.
Exactly/ this restaurant didn’t make a single person in the world obese. Obese people went to him. He’s like McDonald’s, except honest and not pretending like his food is healthy and using manipulative marketting.
We have a problem with accountability
Availability is forming your habits. if you have a restaurant like this near your home you most likely will use it, and now think about how many people have McDonald’s and Wendi’s near them.
He’s literally saying that the food will kill you
Ikr
I respect a honest man and their are plenty of fast food places in the US with similar health risks without this clear message. I think this is much better then a raised index finger. People experience themselves weight on a cattle scale.
I love the lack of remorse Basso has. He continues to warn everyone, if you keep eating this food, you will die. And people don't listen.
lol so hilarious yet true. I think most people aren't taking him seriously. They think it's just a marketing stunt lol
Wait until you learn about cigarette companies
maybe if he doesn't give them free food and celebrates them being fat, maybe *JUST* maybe, they'll have some self reflection, but that's just me...
so are you saying that we should not be promoting plus size models? @@tmbpotatoe5975? he is doing nothing illegal. take it up with the law makers.
As they say, ignorance is bliss.
I think he's done the right thing being as honest as he is. *Everything* is the customer's fault. He's not forcing you to go, hes not forcing or even coercing fat people to go, despite bottomless burgers. It's one of the most interesting psychological exercises out there.
Well, the coercing part isn't quite true when you consider the "free meal" aspect of the 350lbs+ deal. Everything else is perfectly fine, but ironically, I think the part where he offers free meals is kind of iffy for me (which is weird, since it's literally just giving away free stuff). He's said it himself: some people can't help themselves - so why give food addicts (who can't help themselves) an offer they can't refuse?
@@KataisTrash basically fat must die resturant
@@KataisTrashThe argument's still the same though. Free food is being offered, sure, but it's still up to the customer to decide whether they want to take it or not. Additionally, even if they did take it, they could still decide when they wanted to stop eating.
The customer still had complete agency over the situation, so the argument still stands. They weren't forced nor coerced, but they still gave in to their gluttony.
@@KataisTrash
coerce
kō-ûrs′
transitive verb
1. To pressure, intimidate, or force (someone) into doing something. synonym: force.
2. To bring about or gain by pressure, threat, or force.
shut up.
@@KataisTrash that is your problem, you have no obligation to eat free food.
It's actually disarming in the extreme to hear somebody this honest and transparent in the food industry. I can't help but feel like Basso was pretty cool.
3:19 The contrast of the nurse being super fit is hilarious
Honestly, props to the guy for leaning fully into what people want.
He isn't sugar-coating anything (unless they want that, I guess) and just gives them what they are asking for. He's not at fault because people want to wreck themselves.
Get criticized for lying about how good your product is. Get criticized for being honest about how bad your product is.
I'd rather go to the guy who's honest to me.
My uncle is the manager at heart attack grill and the owner is really really nice. Haven't met him, but from what my uncle says, the dude is just really genuine and celebrates creativity in the workplace. When you walk inside, there are songs 'related' to obesity and absurd videos showing. My uncle actually made a few of the recent ones. I can't go into detail on this but their staff hiring and promoting ceremonies are very interesting, so much so that my uncle drove across town on one of his days off to participate. The owner really cares for his employees from what I've seen/heard.
Thanks for sharing.
I'm an American who thinks that other Americans should have the choice to do things in their life.
I'm glad this business echoes this.
I even think we should keep legalize harder drugs & tax them. That money in tax revenue goes towards dealing with the bullshit that is already happening but we don't have the money to deal with it.
@@ClickClack_Bamlegalizing hard drugs is braindead. We have the money, it's just not used right. At all
@@coh2conscript851yeah, but then the govt has no choice but to use the proceeds to do something useful about it.
@@dubbbs They wont either way. We'd just have legalized druggies
@@coh2conscript851 The current resources tied up with dealing with the results of drugs is astronomical.
It would cut the head off the cartels in the USA. That alone is worth it.
It would open up ambulance, fire dept, & Police to respond properly because better use of the money would be allocated properly.
The current situation is happening regardless & it's going to keep happening anyways. Yes more people would use drugs, but this would not outweigh the insane tax dollars that it would generate.
It would also cut the head off of all levels of drug dealing in the USA.
I'd much rather have it taxed & have the social programs in place than the failed system we now have. It's CRAZY that anybody would want to keep it the same.
In California they've started Gov't run heroin programs. For under $20 bucks a day they get an addict high in the building where they watch them use. It's cut crime & has saved millions. In some cities so many people are od'ing that the ambulance service ONLY go to od to od to od! Regular people are dying because of the numerous od calls!
Legalize & tax them.
Use the money towards fixing the problem areas. I'm a Conservative who CAN'T see this being solved any other way.
I find this absolutely disgusting and horrifying, *and* I want to fly to Vegas right now so I can try it. I bet I'm not the only one who feels this way.
To me the burgers look horrible and completely unappetizing. Cold unmelted government cheese on sterile patties. It’s just calories for the sake of calories however I’d be lying if I said I wasn’t at least a little intrigued.
I like how his whole backstory is he got disillusioned with the nutrition/fitness industry. He gave up and just said f*ck it I can't fix them so I'll get rich off them. Guy took his cynical mindset and actually made something out of it.
Yes you are I don't want that junk in my body
I specifically went out of my way to go there the last time I was in Vegas. The burgers, chilidog, and chocolate milkshake were delicious. Large, decadent, and tasty. I would say the burger tastes closer to Five Guys. I mean, hey, it's a touristy thing to do--the place itself has an atmosphere of fun, you're already in Vegas gambling and enjoying the cheesy sights so what's one more stop.
@@YouCanCallMeReTro You mean that he wanted to put them out of their misery?
The owner is blunt, funny, and and all out madlad and I love him for that. Too many companies pretend that their food is good, but he’s being real with it explaining what happens to people who eat bad. We need more business owners instead of business owners who lie and cheat and pretend for publicity.
The embodiment of "If you can't be a good example, at least be a horrible warning"
I went here last year in July 2022. I’m only 130 lbs and am normally very healthy I promise lol, but I decided to go with my friend since I’d heard so much about it. The environment was super fun, the nurses were great, and it was honestly a great time. For all the people hating on the restaurant, nobody’s forcing you to eat there, so if you don’t want to, then don’t lol
EXACTLY.
For the haters: Hate the eaters, not the restaurant.
dude they actively make it fun and give you free food if you're overweight, are you blind? they might not be forcing you, but they're making you *want* to go there.
exactly
Mfs talking bout “but it’s free” nobody is putting a gun to your head 😂
People are responsible for their own choices. In the land of sueing anyone for anything, people forget they can avoid things like alcohol and tobacco. Nobody forces these things on anyone.
just dont be addicted bro /s
@@blacksh__p13_ Yeah the people in this comment section are actually stupid. You can use this logic to defend drug dealers. People are flawed and taking advantage of their flaws is fucking evil.
@@blacksh__p13_u fat?
Y'all americans are so weird
@@blacksh__p13_unless someone forced you to drink or smoke you still chose to start using them and continue to use them. Bad choices are still choices
I couldn’t imagine blaming someone for my own poor health choices
liberals love to do it all the time! It's how this stupid "fat shaming" fad started.
Can't help but respect the man. It's not on him if you decide to eat yourself to death there. Just like cigarettes, alcohol, and various other things out there you shouldn't consume. It's on you to make the right choice for yourself, this just happens to be the only guy fully honest about what he's doing.
Yeah, except he has even less blame. His place isn't necessarily addictive, certainly not as much as drugs and alcohol. Each time you go to the Heart Attack Grill, it's of your own accord and completely your choice. Drugs and alcohol and cigarettes aim to get you addicted to the point that not doing the thing can harm you.
@@DarkSharkDomilianthat’s facts
You should consume alcohol.
Smart man, he tells you the truth before you enter, the name of the restaurant tells you what might happen if you go in there. Brutally honest man. Respect
I love this guys brutal honesty. This should be studied in Psychology classes about the behaviors of humans. This guy is like the modern warning labels on cigarettes while McDonalds is like the Big tobacco corporations in the early 20th century, promoting it while saying its healthy.
Humans dont really need much understanding. We're a stupid species that doesn't learn, for the most part.
Ehhh its just a cover he just wants that money while killing people
@@starplayzyt-nx1zhthere is no cover. He is very literal about what he's selling.
@@starplayzyt-nx1zhwhat do you mean cover??
@@starplayzyt-nx1zhthe dude is in no way lying to anyone and he's not killing people people are killing themselves
Makes sense. He used his previous knowledge of health to peddle the exact opposite thing to teach a great lesson. This dude is a legend. He deserves praise, not critics.
He's doing it for the money, not to teach a lesson. You guys really are delusional if you think he cares about anything but the money.
@@soulripper31 Ofcourse he is trying to make money but he is honest and changing the perspective of people, and thats what matters dude
@@karmaking9442 If he was honest he'd give his profits to charity. It's called shock advertising. America is only getting fatter, he's not helping anyone.
@@soulripper31 guys, look! someone who didnt watch the video!
@@soulripper31 Bro, did you even watch the videos properly
Basso did nothing wrong. He makes it very clear that _you're_ doing something wrong by giving him business. And you know it. And anyone, everyone could say "no" and never give him another dime, but they don't. That's the message. Your poor health is your poor choice. It's an ugly reality.
Yeah, In his interviews he says it to your face "Why can't we think about the food we're eating for a second?"
100% that interview when he pulled out the ashes of his friend who died at the business and said yea my food killed this man and it was good for business was shocking thing to say but damn that honesty
That kind of food is perfectly fine once in a while if you generally have a healthy diet.
I still think hes evil in a scene of selling this food to people, but he isn't forcing anyone + telling people straight up it's unhealthy and it'll kill you
He has a point but proves it in a bad but good way
Yes
Ill take his honesty and openness. He isn't forcing anyone to participate and is becoming king of reverse psychology while actually doing good in the world by being so satiristic about it. The deaths are tragic, of course, but the deaths are used as teaching tools and have saved others. You can't really fault the dude for not doing anything wrong.
I love that while he might seem like an evil restaurant owner at first glance, you realize "The Heart Attack Grill" is no different from the majority of fast food restaurants franchises except for one crucial fact... the only thing he sugarcoats is his already high caloric food menu.
I do have a problem with giving free food to anyone above 350 lbs. Why make it easier for the most vulnerable to eat themselves to death instead of ensuring that their intake is more likely to be limited by having them spend money instead, like everyone else? Otherwise I don't have a problem with the restaurant. People should have the freedom to eat something unhealthy, provided they know the risks of doing so, and are in a stable mental condition.
@@mism847it should be a wakeup call. If this guy has an urn in his restaurant and openly states "yeah you're gonna die if you eat this shit" and you still go for it, that's on you
@@Deathstock Not even an urn, he just keeps em in a plastic bag like Trevor Jacob.
@@mism847still their fault for eating the food 😂
I respect this guy so much. He is trying to make the world healthier by demonstrating how people die due to destroying their health through their own poor food choices. Those people are doing it to themselves, he’s not making anybody do anything.
Sure, if you have a baby's level of understanding of the world. What he's doing is the equivalent of attracting rats with cocaine - people already know this shit is unhealthy (especially the obese people who visit him) so all he's doing is making money off of serious harm without helping anyone. A drug dealer who's open about facilitating the destruction of people's lives is no better than a slimy one - it doesn't affect the industry and the demand will remain. Individualist solutions based around shame are smoothbrained
so drug dealers arent bad people because they dont make people buy their drugs?
The krazy part is he was a gym owner before all of this.
Lol. He's not trying to make the world a healthier place, he is trying to get rich by preying on people's weakness to convenience and good flavor over proper nutrition. Also people with addiction or mental health problems are more prone to obesity, and he's making a mockery of nutrition with his doctors outfit and circus of nurse waitresses. If you're an honest jackass, you're still a jackass.
The thing is that they do have single burgers. You don’t have to eat a triple bypass burger and unlimited fries. If I was near one of these restaurants, I’d totally go, but just eat a normal meal. I also wouldn’t eat this food on a regular basis.
I feel like people who haven't heard of the heart attack grill yet might have seen those towering burgers in the thumbnail and thought "clickbait lol" but thats deadass one of the menu items lol
Literally can't blame Basso at all. That's the whole point, the people who went there did it to themselves. The most mind baffling thing out of this whole ordeal, is just how much people are willing to avoid accountability and deny reality despite knowing full well they did it to themselves. It's cognitive Dissonance on another level.
Exactly
Yeah… he didn’t get them to 350 pounds… they did that.
Eating disorders exists, but then again, if you exceed 150+kg and still doesn't think to turn your life around and not eat on these types of foodjoints, all faults on you bro
@@jellymamon9720Exactly. Eating disorders exist, but so does drug addiction and alcoholic dependence. Yet, society at whole doesn’t blame drugs or alcohol for existing, they blame the person abusing and partaking in them. It should be the same with food. If you are willingly entering an establishment that literally advertises itself as having the most unhealthy food in the world, then that’s on you.
It’s hard to dislike Jon since he’s just so honest about everything he’s doing. No shame whatsoever. If anyone belongs on the Lawful Evil section on that chart it’s him.
Edit: this is one of the most interesting videos I've watched lately. I spent another hour watching videos about this guy and his restaurant afterwards. Thanks for covering this interesting character and his story.
and that's how they get ya, are we forgetting he's literally the reason that some people died? and was actually happy about it?
@@tmbpotatoe5975 I know, and that's extremely evil. But the interesting thing is he openly admits everything, and doesn't appear to have broken any law. (Morally it's completely wrong of course.)
@@tmbpotatoe5975 And no one forced them to eat that ridiculously unhealthy food. As adults, they are responsible for their own choices.
@@tmbpotatoe5975 See, I could make an analogy between Jon and those selling illegal drugs and weapons. They all do lots of harm to the society, but Jon does it in a completely legal way. I don't think it's all his fault that those people died. Those people would very likely have made other poor decisions leading to similar endings. Jon is just a catalyst, a weird but legal one.
@@VicJang yeah i get what you're saying, that's what I'm basically saying too, morally this guy is just an evil douche.
I can't blame Jon. He's an honest man that says to you in the face "if you get a heart attack it's your fault."
😊
Idk why he gets blamed more than McDonald's or burger king, who are definitely better, but still very unhealthy and try to represent themselves as a good and healthy company.
Or more as let's say Jack Daniels, who make advertisements about having a good time and try to sell emotions, because from a medical standpoint there's nothing good about alcohol.
@@YT-NPC Ironic how McDonald's salads contain more calories than a Big Mac. Well, nutritional value is no doubt still a bit better... but they are still extremely unhealthy salads.
same.
@@YT-NPCnah man alcohol has many medicinal uses. It’s good for sanitisation, pain and anxiety. It’s similar to Benzos in the way it works with suppressing anxiety so it’s arguably better from a dependency POV as alcohol is less addictive but at the same time you’ll usually be more intoxicated from alcohol than benzos in normal doses.
Alcohol, opium and cannabis have been used for pain relief for thousands of years. Cannabis only provides relief to mild pain and makes moderate to severe pain not so antagonising even if you feel it the same. Alcohol is a great pain reliever too and so is opium but both of them can be pretty dangerous.
From opium we got painkillers, isolated compounds from opium.
From alcohol we got inspiration to create benzos.
Cannabis is safe but not so good at pain relief but it’s a lot better than a Panadol. A little bit of cannabis can make the pain relief from opium and or alcohol much more intense.
The US : we've got healthcare at home.
Healthcare at home :
It took me a second to get this.
So basically he was using reverse psychology to save fat people. What a plot twist!
I applaud this man for being so brutally honest and based
Yet he's not eating it himself. Why?
@@haven_lady675because he’s using reverse psychology you don’t need to eat the food to prove a point 🤣
@@haven_lady675Because the food ‘allegedly’ kills people, that’s the entire point.
@@haven_lady675you asked this like it was a smart question
@@haven_lady675 you've lost the plot well stay lost
Jon Basso is like a supervillain, who speaks with the truest of facts. And that’s what makes him incredible.
To be fair, he looks like Lex Luthor
He’s basically MegaMind
He even talks like one 6:53
I love this guy
Would he get along with thanos?
Like an anti hero.
What's crazy is that he was honest about everything and got both some praise and hate from it.
At least he's not guilty of false advertising.
Don't read my name !
@@Dont_Read_My_PictureDw nobody will.
how can you get hate from being honest?
Because your actions are still fucked up. It's like if I'm honest about being a PDfile, and hurting kids, should I still get hate? YES
@@ampfromiisy
After watching this, I actually have a lot of respect for this guy, we need more people like him.
Americans never fail to amaze me: This guy is a genius and his methods of letting customers know that they are just killing themselves by choosing an unhealthy diet is spectacular...give this man a medal.
Is he not a genius?
Unhealthy restaurants only exist in America?
Well continue to be amazed my friend, this is the product of what can only be a combination of ruthless American ingenuity and our desire to eat ourselves to oblivion.
@@johnmike121 To such a degree, yes. I have not found any restaurant that gives you about 5 days worth of calories in a single meal in EU.
@@jkl9984They aren't exactly common in the US either. 99.9% of restaurants have regular calorie amounts for their meals. Having a burger worth 19,000 calories isn't something most restaurants offer
I just cant be mad at this guy. He's brutally honest about what he serves. He doesnt force people to buy his food. He isnt a villian, hes the anti-hero we all need.
He's not a saint by any means, but he was honest from the very beginning, and yet people still came to destroy their health, he's the one who opened it, but he never forced anyone to Come, I say that's not completely his fault
Hes an Anti-saint, a restaurant so brutal yet you cant really blame him, but we can only """congratulate""" him
He wasn’t even trying to get rich originally, he was trying to make a point about food, people just didn’t listen..
Yes
It takes two to tango. The people who eat there and the restaurant that provides. And I guess this would be the lesser evil, considering they admit "Yes, our food kills, it's on the brand.", opposed to fast food restaurants that are claiming they are 'healthy', McDonalds is good, but most go there due to lower costs and not health nor taste.
Plus, the 350lbs eating for free sends a message, if you are thin and are given free food, you are pretty much looking at a Food Health Concern over skinny people dying out of lack of food, but if you are obese and given free food, you have eating problems, and they're just goading you to keep on at it and find out.
Overall, it's a pretty ironic restaurant that is being a chaotic neutral force in the scene, while most others are Lawful Evil, trying to keep to the semantics and laws to avoid lawsuits and giving false information. Only issue is that the bloody restaurant is only available in America, if it were in Asia, I'd try a dig on it.
I watch this every time before I work out to stay motivated.
Good for you, bro! Keep at it!
An owner who's brutally honest and straight up. Many major fast food restaurants would make false statements about eating healthy, Jeff tells it like it is by serving food that can kill and many people eats it anyways. It's not his fault people suffer severe health complications from his food.
I have an enormous amount of respect for this guy. Not just because he tells truths that people don't want to hear but because he really is trying to help people change and doesnt treat people with kid gloves or act like theyre gonna break if they hear something they dont like... as a land whale myself that is something that means a great deal to me.. the media acts like this guy is doing damage to society but NOTHING has made people fatter than the fat acceptance movement.
But he isn't trying to help anyone. He is just serving shitty food and making fun of people.
This guy is doing nothing wrong. He's up front, unlike the cigarette and alcohol industry. People are gonna be gluttonous pigs with or without him.
The cigarettes business at least puts a warning that smoking kills in each product. Alcohol on the other hand, people refuse to accept how bad it is and it’s the one substance that has avoided controversy the most because people love it so much.
He’s enabling people with no self control and a terrible addiction. Promoting their shitty lifestyle and rewarding them. Anything for those sweet profits tho, amirite
@@SocialExperiment232 they do it now after government told them to this man start upfront with it
Reminds me of that alcohol commercial from South Park: th-cam.com/video/KJWEJuKXZyk/w-d-xo.htmlsi=NTzkLVfgFyw5KH_h
@@maikson97 they did it once it became the law. No one uses to have to warn the public about the dangerous ingredients in their products. Make up products used to have lead and mercury in them, people used to sale snake oil and could claim it cured deseases, it was pretty much a free for all and nobody had to care. Kinda unfair to say they’re the only ones that did soemthing that everyone used to do. At least they changed when they were required to, unlike alcohol which still doesn’t have a label that says it kills. If people wanna kill themselves, there’s plenty of poison to choose from, but at least they should know.
This is reverse psychology at its finest
I don't see how anybody can criticize this guy. Most fast food places are incredibly unhealthy, but try to act like they aren't.
This guy flat out says "if you come here, you are risking your health and could die as a result."
He's a visionary. And honesty is a rare trait in business and marketing. And that's the only thing he does.
Well he's not deceiving anyone, everyone knows it is unhealthy... i don't get why he gets controversy.
Its kind of funny, its a "f*ck you" type of honesty where they go the extra mile to make sure you know that their intention is to give you a heart attack. The fact that they don't even carry lettuce for burgers is some real commitment.
Lol mcdonalds doesn't celebrate your death, or want people to die. Why praise this wacko?
@@Tamachii12 cause what he or shes saying. most people would be denying its not good for u. but here hes flat out saying it and people still go to him. and heck one of the interviews do u feel bad if someone has death and hes like I dont care as long as he makes money lol
@@ladyriethegoldendelmo5441 Well if you jump in a river even if the said river has a clear sign that you will die if you do so, you're just getting your desserts, wouldn't blame anyone selling swimming caps near it 🤣
Other restaurants: Eat fat free
Heart Attack Grill: Fat eat free
Other other restaurants: Eat free fat
There's no free in 'Other restaurants'
The fact that people shame basso for the eating habits of his customers is just hilarious. This man ist totally 100% honest, what do you want more?
Jon is like the human version of South Park. He gets away with things that most people wouldn't, just like SP gets away with content other shows could never. BUT he has a point. He's giving the people what they want, not breaking the law. A lot of fast-food restaurants don't offer grilled chicken or salads anymore because they just didn't sell.
This dude is no worse, and actually far better than many drug companies, and any beer or cigarette company in the USA. Drug companies, in the USA, can and do advertise directly to consumers, giving lists of generic symptoms like 'do you feel achy, unhappy, have a tingly feeling in one or both legs after sitting for 12 hours, or want to be taller? Then sk your doctor about Fukitol. Warning: Side effects include EVERYTHING." Then you get cigarette and beer companies saying 'we've got HEALTHY(er) versions of everything now, so you won't die as quickly!
But here we've got Basso saying "If you use my products, you WILL die. Sooner rather than later." He's also pointing out that his 'competitors' are doing the same thing, just being less honest. Burger King/Mackeys, In-n-Out and the rest pushing their 'lite' sodas and burgers, then asking you to buy three of each at once.
I wish that all advertising was legally mandated to be done by a monotone british guy, calmly reading statistical facts about the product in question.
I love and respect Jon's business practices. He's brutally honest, gets straight to the point, and doesn't force or shame anyone to eat at his restaurant
I mean we all know smoking is extremely bad health and shortens lifespans and yet people do it anyways. ALL Fastfoods are bad, no fastfood is actually good for you. And YET, people eat it anyways. Reverse Psychology stems from the fact that the more you forbid someone from doing it, the more they WANNA do it.
Fun Fact: He used to own a fitness center and even franchised a Jenny Craig. He was sued by In n Out Burger because of his In and Out Workout Centers. Disgruntled he realized there was more money on the opposite end of the spectrum. And opened Heart Attack Grill
actual good guy turns evil story arc.
Wouldn't say evil since is basically your fault but sure.
@@ALE199-itaevil?? Give me a break🙄
@@ALE199-itaI respect him because he is truthful. He says that this is bad for you and you shouldn't eat there but people atill do it. Not his fault.
sued for having his business also contain a very common phrase? tf? that has the same energy as trying to trade mark "__ reacts to" or disney trying to get sole trademarking rights of Día de los Muertos, the litteral religious celebration. I'm surprised and disgusted that they won
“Oh no, I died at a place called the *heart attack* grill”
This business wouldn't exist if people didn't want to eat there. He's very open about what they offer, and if people still want that, that's no one's responsibility but the customer
I mean, I would perhaps eat there one time if i were in the area.
But eating there as a habbit means you're really fucked up
He probably spent his nutrition advising career giving people solid, reasonable advice that was promptly ignored, until he got to the point where he realized most people simply didn't care enough to get healthy so he went all-in with the opposite mindset.
Because it's backwards, if I give a suicidal person an gun and they shoot themselves whose to blame me or them?
Or he is creating a constant loop of supply and demand. Giving them poison just to sell them the antidote later on.
@@Dzi3DZiCyeahhhh no.
@@Alckee you as dense as lead aint ya
bro really turned into the villain that everyone agrees with
He’s the most honest man in Vegas. You know exactly what you’re doing and what you’re getting
The one thing I find diabolical is the owner bragging about the people who died. The level of disrespect in that is actually unreal. However, he is as brutally honest as they come.
To be fair… he’s completely honest. He tells everyone what they’re eating is shit, so if anyone eats it, it’s their own fault.
stop making people choose sides the world isn't as black and white.
all of them are of fault.
1. the person that's actively continuing this bad habbit.
2. the people that's saying to the 1st person that the bad habbit is ok and don't want the blame.
3. The people that are defending the 2nd person.
@@tmbpotatoe5975
The guy doesn’t say the bad habit is okay. He literally says it’s dangerous and terrible for your health.
@@tmbpotatoe5975not anyone problem
@@DeadAccount33 dude, actions speak louder than words, you know they cheer and celebrate if you come there overweight right? they even give you free food!
and if we're gonna use what he said... he even said he's happy one of he's customers died 6:53 and it was also great for business! 3:57
@@tmbpotatoe5975
True, but still, how dangerous this place is, is advertised. It’s still a buyer beware situation. No matter how unethical.
actually avoided this place when I was 12, while in Vegas with my dad and stepmom. Thank god in hindsight. I at least know I wouldn’t put that shit into my body.
This guy is literally a comic book villain brought to life, not a bad one either, but one with backstory, depth of character, and relatability.
Wouldnt that make him more of an anti hero
So yeah literally every comic book villain in dc or marvel
like Mr. Freeze
@@djbobby224
Anti-Villain maybe.
Whats the backstory? Hes just a normal guy or did I miss something
We all have a choice. When a potential customer goes into a restaurant they know what to expect. If you object then find another eatery. I was obese (Stage 2), had fatty liver and diabetic. I am over 65 years old and passed on all the meds. Instead changed my lifestyle. I changed what I eat and drink and have last 40 pounds. I took Dr. Berg's advice and no longer have fatty liver nor am I diabetic. We have a choice of what we consume. Marketers are around to make money but we don't have to blindly follow.
Congratulations!
You can't no longer be diabetic. It's a lifelong condition. Although sometimes it's possible to keep it in remission without taking medication by maintaining a healthy lifestyle as you explained.
Did you know that chiropractors are not medical doctors? True story
Shout out dr. Berg
Diabetes once it manifests is permanent.
Jon Basso is literally the embodiment of Scout's voiceline after dominating a Heavy: ''Next time eat a salad!''
Those hard arteries don't stop bullets, do they?
Honestly, his honesty is so refreshing. I'll take him over a liar any day of the week, at least I know what I'm dealing with. I see nothing wrong with this, he is as transparent as can be. Have self control and take accountability.
Agree, but the bag of ashes is over the top IMO, regardless if that's what the deceased would have wanted.
The Heart Attack Grill deserves every bit of praise. The man is a visionary genius. He's created a horror exhibit for food and obesity. Some people won't change unless you really lay it out there honestly in full, visceral detail.
@@ooo8188 Lmfao they set an example, and refuse to lie to their customers. They don't have to reach everyone to set an example.
Statistics? This is youtube comments, buddy, not a debate space lmfao. You can barely post links, much less charts and data XD
You good dawg? You need a hug?
Lol why should i change ,i Just enjoy the food
If you must praise this man for being a "visionary genius", then by all means enjoy. But before you break out the champagne and party poppers, just realize he is guilty for the charge of exploitation and enabling. Don't tell me you didn't know that.
a
@@AMP3083official Calling him an enabler is rich, he is like the 700,000th enabler in US and the first crown sending wake up calls to the most needed like his clients.
He is doing the dirty work no body ever thought of.
He tried to do the good work in the way you "supposed to", it only reached a few, and he figured there are way too many souls you can't reach without dipping your foot in the greasy pond yourself.
So he made himself a crown in order to reach those souls you can't reach otherwise.
In old times a crown is also an advisor, inspiring wisdom on topics where the sage couldn't reach, he is just like that.
Does he guilty in some way? Absolutely. Does he do more good than harm? You simply can't decline.
You know how this restaurant is so successful? We are so sick of being lied to that something a sliver of truth can make us happy
This reminds me of the movie "Crazy People" which was (at one level) about honest advertising, and how much customers LOVED the honest advertising.
And of course, it also reminds me that people who eat like this with ANY regularity are CRAZY, given the risks.
But I respect that they're completely honest about it instead of like, say, McDonalds, quietly slowly helping millions of people kill themselves, but claiming that's FINE because they have things like a (very high sodium) salad on the menu.
I studied PR and Advertising. It is popular because it is controversial and draws attention. That is it.
@L.G.Reichmann-kr1qbyes it does. and the owner knows this and shamelessly lets everyone know he's making a load of cash because of it. that's why it's beautiful.
And that's pathetic and sad.
@@KayraTheNomad You didn't actually refute the OP's original point. The question is WHY is it controversial? There are plenty of restaurants that serve extremely unhealthy garbage. It is successful and controversial BECAUSE IT TELLS THE TRUTH. If it was called Joe's Grill and didn't use gimmicks to highlight how unhealthy it was, but had the exact same menu barely anyone would know about it.
Marketing: you’re doing it wrong
He’s one of the most honest Americans
He's not he's evil
I swear Sunny can make a documentary-style video about literally anything
He's got that documentary voice.
Fax🗣️🗣️🔥🔥🔥
@@shimjc3577yeah
Anything can be
thats what makes it fun to see
You know what? you gotta respect the hustle. He's been very transparent about the restaurant from the start, he's clearly not hiding the fact that it's unhealthy and can "kill you" and it's your choice if you want to indulge in that "risk". It's really not much different than smoking or drinking; all the warning labels are there, everyone knows its bad for you in the long run, but there are still people who chose to smoke/drink anyways. If you hate the concept and think its a bad idea, then don't give them your business. Personally, I see this as like a tourist stop, something you'd try once in your lifetime. It's an interesting idea and clearly it worked since they're still running.
"Tourist stop" is an excellent way to put it. There is only one location after being in business for 17 years and you have to go out of your way to find it.
We went there while on vacation a couple of years ago & once was enough.
We can now say "we've been there".
Crazy to see how honest Basso is about how unhealthy the food is yet heaps of people still eating there.
"This is bad for you and its gonna kill you" I love the honesty