Visual Merchandising - Creating maximum impact with your adidas collections!

So you have your new seasons collection, along with the POS to display them on (which adidas provides), but displaying the products incorrectly is a real missed opportunity in terms of attracting your customer, and therefore increasing sell through.
In a series of three videos Waida Ahmed and Becky Harrop, Visual Merchandisers for adidas Golf, highlight the importance of Visual Merchandising and some techniques to ensure your shop is looking as strong as possible.
In this first video, Becky shows how to commercially merchandise a collection.

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