That penultimate Hi-Fi Rush mission where this plays has to be one of the most uplifting and cathartic final levels in all of gaming. I love all of these characters so much, and this song playing during a level that showed how much they'd bonded together just hit me right in the feels 😢 Edit after 2 months: I HATE editing my comments because it just feels like it messes with the concise beauty of a short and sweet comment, but I'm going to do so anyways because this is a special occasion: Reading all of these replies and realising that the feelings of pure synaesthetic euphoria and climactic joy that this mission instilled in me were things that seemingly EVERY Hi-Fi Rush player who's beaten the game has felt, and not just my own personal bias for rhythm games/games with a heavy thematic link to music (games like Rez, Katamari Damacy and Rhythm Heaven) leading me to assume the mission had more gravitas and emotional power than it actually had, has been immensely reassuring and heartwarming to experience. I'm so glad so many people share the same level of adoration for this scene, and the game as a whole, as I do, and I thank you all for sharing your thoights!
Welcome Hi-Fi Rush players. If you liked this song, consider checking out some more stuff from their library like Austere and The Greatest Light Is the Greatest Shade, The Joy Formidable is an awesome band and I'm happy to see new people discovering them.
Finished the game on Hard mode last night. The whole stage was so hype I S ranked all encounters first try. This really is the best setpiece in the game.
Man both the prodigy song "invaders must die" and this one hit different in the game especially when they were also familiar song that you heard before and you also get a sense of nostalgia from them.
When this song played on Hi Fi Rush i just started crying, its just such a beautiful moment that i dont have many examples to compare in gaming, when you cry from pure joy and happiness from a epic moment
Hearing this uplifting and feel-good track in Hi-Fi RUSH whilst you navigated the level with your team and just working together with such happiness and calmness was absolutely one of the most moving experiences I've had
I'm one of those old Gen X dweebs from the 90's who love fuzzed out, huge sonic landscapes with big hooks and catchy vocals. This song makes me feel like I'm returning home. Long overdue, but well worth the wait.
I got this today in hi Fi rush and I cried a bit over hearing this song in game for the first time. Words cannot describe the feelings I felt doing this part while singing the words with them. It was the one and only time I got an S on a level and I’m so happy that it was for this song.
Thank you, HiFi rush. Firstly, for presenting me lots of music masterpieces. Secondly for being such a wonderful game, your place in my heart is well kept
This song made me realize that rock was back! I heard the local premiere of this song on my local new music station, and that guitar solo put me in a trance that I never felt for a long time! I was just taking a walk around my neighborhood during the song, and I must have looked like a complete idiot air drumming and air guitaring! It wasn't until the song ended that I realized that I just rocked out to a guitar solo in 2011!
This much delight, fills columns to new heights All these things about me you never can tell Colors run prime, paint a picture so bright All these things about me you never can tell You make me sleep so badly invisible friend Turn the dial on my words I can feel they fall short Turn the dial, chime alarm, chime alarm Watch these hands move apart Turn the dial on my words I can see you staying here Fierce steps shadow, life's will gone shallow All these things about me you never can tell You make me sleep so badly, invisible friend You make me sleep so badly, invisible friend You make me sleep so badly, invisible friend Turn the dial on my words I can feel they fall short Turn the dial, chime alarm, chime alarm Watch these hands move apart Turn the dial on my words I can see you staying here
I'm surprised this has only 3.2M views. I swear I heard that beginning riff on the radio many times before. What a great song, and thank you Hi Fi Rush for bringing me here
yes this is a hi fi rush comment. i never heard of this band, or nine inch nails, or the prodigy beofre. i AM 17. but man. i think i found a new music addiction now.
Not hearing of NiN before is driving me for a loop. I'm not that much older than you and admittedly I don't know much by NiN but I'm definitely aware of their existence.
This is the kind of music that you dont listen to, you feel. Ritzy's voice fills your soul to the point where you feel empty when the song goes instrumental.. but then waves of pure audiogasm come crashing down on your head, moving your body from the subtle sway to a full on headbang. The Joy Formidable is a revelation and should be heralded as such.
Discovered this thanks to Hi-fi Rush, then I went to to the station while listening to this, my feet running to the beat of the music. I caught the train on time, then reached my friends and had an hell of a good day together. Feels like I'm living the dream.
I just feel like The Joy Formidable deserves some serious credit for this song. Hifi rush or not. I want to say more, but I understand that it and what I've already said won't be appreciated. Gonna listen again cos I can.
It's rare, I think, to have a favorite song that STAYS your favorite song. 10 years later still the best song I've ever heard. (Only listen to it 4 or so times a years. Savor the greatness, the beauty, the magic).
I get surprisingly sad when I listen to this song because of how impactful it was on my experience of HiFi Rush and how it signified nearing the end of that beautiful, beautiful game. Yesterday I found myself listening to this song while walking around in the grocery store and the little rickety shopping cart had a weird imbalance that coincidentally made one of the wheels tap in sync with this songs and I almost shed a tear. As corny as it sounds, there’s music and rhythm all around us, and we’re all rockstars
Jealous. I saw them support Muse 9 years ago and it was so sad to see thousands of people just talk through their set or just gormlessly stare, unmoving. I actually felt angry on their behalf
I just finished Hi-Fi rush and I’m so happy to see so many comments from people who felt the same way while this song was playing. That was one of the most amazing and emotionally satisfying experiences I’ve ever had in a game. I absolutely fell in love with this song! It’s been on repeat since this morning
Hey guys, I get the Hifi rush stuff. But this song is seriously awesome on its own. I have no idea what Hifi rush is about and I don't care, I just appreciate amazing songs. So here we are. Thank you for this song.
Ese momento donde vas a por un corporativo maligno mientras tus amigos te ayudan cada uno demostrando ser un aporte vital para el equipo. Eso es Hi Fi Rush ♥️
This song stopped me in my tracks 11 or 12 years ago, leading me on a search for the band and then all over NYC, PA, Boston and Chicago to see them LIVE everywhere I could. Made so many great friends and so many memories. So them again on Sunday 9/11 in NYC at Bowery Ballroom and it was truly a amazing. Love this band. :)
Thank You Hi-Fi rush for introducing this band to me. Now it is my go to band to play in my car and also kinda inspired me to go back to playing music too. Maybe this time I’ll try bass cause Drums is loud for apartment use. :)
Wow, guys! Not only your song is a part of a really great game, but it also is in the best part of that game. Congratulations! And also thank you. Gonna put it on repeat for a long long time.
After playing Hi-fi rush the cats in this video make me so happy. It's like this song that was recorded over a decade ago was made specifically for this game
Hi Fi Rush and it's amazing soundtrack brought me here. I already knew the other bands, I grew up listening to Nine Inch Nails, Zwan (and of course Smashin Pumpkins) and the Prodigy but this song and that mission was such a perfect fit.
Why do I keep coming back? Is this the best music video ever? I've seen a lot of esoteric crazy videos and yet I keep coming back to this one. I think it might be.
Heard this song for the first time on the radio today. Thought to myself, damn this is good. Imagine my surprise when I found out this song is 13 years old. Why this didn't get more air play I have no idea.
I might be the one person who found HiFi Rush via this song, not the other way around lol. I was just here to revisit a band I had the luck of writing about before their big break, only to instead find out about a game it absolutely looks like I should be playing!
Imagine getting a time machine, going back to the year 2009, telling the Joy Formidable after making Whirring that 14 years from now, your song will end up in a videogame developed by a Japanese studio which has only made games in the horror genre, bankrolled by 2 American companies, one which just released a new 3D entry in a RPG franchise they acquired from another company that went bankrupt in 2008 and a massive Washington-based conglomerate who is in the process of making a Wii rival for their flagship console and will acquire said company a good decade from now.
Still play this in my car almost all the time. Glad they are still making music and I can still listen to my favorite songs by them. EXTREMELY underrated band. 👌🏽🤷🏽♂️😎👍🏽😁
I for one am grateful Lonely Island used this as a sample. Had never heard of Joy Formidable until yesterday, and have been listening to their album The Big Roar all day today :)
People talk about the 90's because it was the last decade to produce a scene that caught on with the mainstream and changed music that came before it. This was the end of an evolutionary cycle that started in the 50's with rock n roll.
That penultimate Hi-Fi Rush mission where this plays has to be one of the most uplifting and cathartic final levels in all of gaming. I love all of these characters so much, and this song playing during a level that showed how much they'd bonded together just hit me right in the feels 😢
Edit after 2 months: I HATE editing my comments because it just feels like it messes with the concise beauty of a short and sweet comment, but I'm going to do so anyways because this is a special occasion:
Reading all of these replies and realising that the feelings of pure synaesthetic euphoria and climactic joy that this mission instilled in me were things that seemingly EVERY Hi-Fi Rush player who's beaten the game has felt, and not just my own personal bias for rhythm games/games with a heavy thematic link to music (games like Rez, Katamari Damacy and Rhythm Heaven) leading me to assume the mission had more gravitas and emotional power than it actually had, has been immensely reassuring and heartwarming to experience.
I'm so glad so many people share the same level of adoration for this scene, and the game as a whole, as I do, and I thank you all for sharing your thoights!
Yes! This is exactly why I’m here.
Yes!!! My fave part of the game! 🥲🥹
Thank you hi-fi rush for reminding me of this song absolute childhood relic of mine
Bro for real, what a beautiful moment
Absolutely! This song and that feeling are etched in my mind now.
Whoever curated the music for Hi Fi rush needs a raise asap.
Whats a Hi Fi rush?
@@rctkillera video game
An underrated video game btw! What a piece of art!
I hate to break it to you but they were either just let go or melded into another Microsoft company...
bad news they are fired:(
Welcome Hi-Fi Rush players. If you liked this song, consider checking out some more stuff from their library like Austere and The Greatest Light Is the Greatest Shade, The Joy Formidable is an awesome band and I'm happy to see new people discovering them.
no thanks
Came here from Hi Fi Rush and was cool to see your comment. Def will check out their other stuff.
You’re awesome ☺️. I checked your referrals and loved them. Happy to be here 🖖🏾
Thanks for the reccomendations!
Bet I will, Hi-fi rush it's one of my favorite games and holds a special place in my heart, I'll make sure to leave one for The Joy Formidable
Hi-Fi Rush earned that setpiece, dude. Fucking amazing.
CHAI CHAI CHAI CHAI CHAI
Rockstar rank
_I don't need a guitar. I AM a rockstar!_
Thank you Hi-Fi Rush for reminding me how awesome this song is in a cinematic and gaming experience.
Which level was this song on? I swear I dont remeber it
@@toastytoast606 it's track 11, which IMO has the best FMV sequences. Always get teary-eyed in the level, mostly because of this song. Lol
@@toastytoast606 it’s at the end going to the boss’s office. had goosebumps the whole way.
Finished the game on Hard mode last night. The whole stage was so hype I S ranked all encounters first try. This really is the best setpiece in the game.
Man both the prodigy song "invaders must die" and this one hit different in the game especially when they were also familiar song that you heard before and you also get a sense of nostalgia from them.
When this song played on Hi Fi Rush i just started crying, its just such a beautiful moment that i dont have many examples to compare in gaming, when you cry from pure joy and happiness from a epic moment
100% THIS!!!!
Same
Same man. Seriously I was tearing up and smiling through this whole level with this song. Hi-fi rush is an instant classic.
Had the same reaction, what an excellently executed level.
Yup.
Man that final level must be one of the coolest i’ve ever seen in videogames… REALLY COOL
12 years later and still LOVE this song!
I’m back too
@@MR.AIRWALK I saw their show 12 years ago in Florida at a festival and still listening
@@ashleelineberger you and I are on the same wave length, nice 😌
Still Whirring
Same here
Hearing this uplifting and feel-good track in Hi-Fi RUSH whilst you navigated the level with your team and just working together with such happiness and calmness was absolutely one of the most moving experiences I've had
I keep coming back...year after year...to this..... "whirring."
Word
dude I JUST found this. total wife material at my office sent it to me on a whim.
I unliked ur comment only to like it again...years later!!
@@NationFirstGreenville22 how’s that going ?
I'm one of those old Gen X dweebs from the 90's who love fuzzed out, huge sonic landscapes with big hooks and catchy vocals. This song makes me feel like I'm returning home. Long overdue, but well worth the wait.
Same here, nice to see some of us Gen X dweebs are still out there
Ditto
I barely missed the gen X cutoff but this millennial misses that era.
Gen Z here, I love this
Right here with you
Here thanks to Hi-Fi Rush, glad to have found this song! Fit so well with the level and the emotions. Banger song in a banger game!
I am crying... Dammit.. Tango GameWorks, you guys really know how to make a good damn game. Hopefully we see you soon.
Legit one of the best songs I've heard in a very very long time.
No shit riightt
I agree
I rock the fuck out to this song.
Still true, 2020.
thank you HI FI RUSH for showing me this gorgeous song
Acabei de terminar hi-fi rush e pra mim essa música junto com a do The black keys foi uma das melhores.....
Jogo sensacional!!!!!!!!
I finished it too.. it's great!!
Sem duvida alguma.
Sim incrível
👏 já quero continuação
Concordo plenamente mano, essas duas foram perfeitas, em momentos cruciais no jogo
Thanks, Hi-Fi rush, for giving me an experience with this song that I'll never forget. And thank you, TJF, for making this song.
Fighting a giant frickin' robot with this music is total banger!
Never forget, you ARE a rockstar, no matter what anyone says.
Hi-Fi RUSH is a masterpiece.
Game of the year. If you know, you know.
RIP Tango Gameworks
I got this today in hi Fi rush and I cried a bit over hearing this song in game for the first time. Words cannot describe the feelings I felt doing this part while singing the words with them.
It was the one and only time I got an S on a level and I’m so happy that it was for this song.
forreal. i dont usually get watery eyes from a video game but this one had a tear roll down my face 🥲
I'm with you on this one, i can feel it too :"D
my dad recommended this song to me and i’m in love with it. i have now learnt that he has impeccable taste in music 😌
your dad has good taste
Thank you, HiFi rush. Firstly, for presenting me lots of music masterpieces. Secondly for being such a wonderful game, your place in my heart is well kept
For all the people just finding this band... go see them live. Excellent live sets.
This song plays everynight at the resteraunt. Gives me a good feeling.
what restaurant is this??
what restaurant is this??
@@n1nj457 my job UNO
@@kylemedeiros6907 oh thanks. That clears things up
I just want to say to everyone that I, for one, like your pants.
yeah thats good enough
This band live is an amazing wall of sound. One of the best live bands I have ever seen
yes!!
Nick Fanelli fucking true dude!!
they're killer live!
Saw them live @ in 2011 and they stole the show for sure
@@Gonzo_S_Thompson_esq where did you see them? I was at the Vogue in Indianapolis 🔊😍🕪👍
This song made me realize that rock was back! I heard the local premiere of this song on my local new music station, and that guitar solo put me in a trance that I never felt for a long time! I was just taking a walk around my neighborhood during the song, and I must have looked like a complete idiot air drumming and air guitaring! It wasn't until the song ended that I realized that I just rocked out to a guitar solo in 2011!
I can't believe it's been 10yrs!
The song that started my Formidable addiction 💕
Again, thank you for the hearing loss 🔊😍🕪🤘👍
Lol this comment is perfection
This much delight, fills columns to new heights
All these things about me you never can tell
Colors run prime, paint a picture so bright
All these things about me you never can tell
You make me sleep so badly invisible friend
Turn the dial on my words
I can feel they fall short
Turn the dial, chime alarm, chime alarm
Watch these hands move apart
Turn the dial on my words
I can see you staying here
Fierce steps shadow, life's will gone shallow
All these things about me you never can tell
You make me sleep so badly, invisible friend
You make me sleep so badly, invisible friend
You make me sleep so badly, invisible friend
Turn the dial on my words
I can feel they fall short
Turn the dial, chime alarm, chime alarm
Watch these hands move apart
Turn the dial on my words
I can see you staying here
I much appreciated the lyrics you took time to transcribe. With peace & love, thank you !
The trully "We got the beef" moment, 10/10.
Hopefully this video blows up soon. "Hi-Fi Rush" is such an appropriate title because that's how I felt during this part!
HIFI RUSH GOTY 2023 For dropping this classic in
For the first time ever, i will be watching the game awards to see if one game wins, and i will be SO FRICKING HAPPY if this game wins
I have Hi-Fi Rush to thank for letting me hear this beautiful song.
I'm surprised this has only 3.2M views. I swear I heard that beginning riff on the radio many times before. What a great song, and thank you Hi Fi Rush for bringing me here
Hi-fi rush e essa música são duas obras de arte PERFEITAS.
“Hey kale, acerto de contas “
I am so glad I finally just discovered this band! !!!!!
good for you, they are fantastic band and better in live!
They’re pretty cool!! I met them a few days ago
yes this is a hi fi rush comment.
i never heard of this band, or nine inch nails, or the prodigy beofre. i AM 17. but man. i think i found a new music addiction now.
The post-punk revival/garage rock revival of the 2000’s/2010’s was a golden age. Lots of gems to explore from that era.
Not hearing of NiN before is driving me for a loop. I'm not that much older than you and admittedly I don't know much by NiN but I'm definitely aware of their existence.
same 😭
Look into tunes from 1975 to 2001.... and welcome aboard!
This is the kind of music that you dont listen to, you feel. Ritzy's voice fills your soul to the point where you feel empty when the song goes instrumental.. but then waves of pure audiogasm come crashing down on your head, moving your body from the subtle sway to a full on headbang. The Joy Formidable is a revelation and should be heralded as such.
I actually jumped out of my chair when this song started playing at the end of Hi Fi Rush. I was so hyped
Yep, I'm here because of Hi-Fi Rush, it has an awesome soundtrack
Discovered this thanks to Hi-fi Rush, then I went to to the station while listening to this, my feet running to the beat of the music. I caught the train on time, then reached my friends and had an hell of a good day together. Feels like I'm living the dream.
I just feel like The Joy Formidable deserves some serious credit for this song. Hifi rush or not. I want to say more, but I understand that it and what I've already said won't be appreciated. Gonna listen again cos I can.
It's rare, I think, to have a favorite song that STAYS your favorite song. 10 years later still the best song I've ever heard. (Only listen to it 4 or so times a years. Savor the greatness, the beauty, the magic).
Came here just to make sure there were comments associating this with YOLO song. Good work people. Carry on.
Hahahahaha same
Makes me proud to be Welsh 🏴🏴🏴
I get surprisingly sad when I listen to this song because of how impactful it was on my experience of HiFi Rush and how it signified nearing the end of that beautiful, beautiful game. Yesterday I found myself listening to this song while walking around in the grocery store and the little rickety shopping cart had a weird imbalance that coincidentally made one of the wheels tap in sync with this songs and I almost shed a tear. As corny as it sounds, there’s music and rhythm all around us, and we’re all rockstars
I saw them live at a festival. Best band of the whole show they poured their hearts into it.
Jealous. I saw them support Muse 9 years ago and it was so sad to see thousands of people just talk through their set or just gormlessly stare, unmoving. I actually felt angry on their behalf
The Power of Friendship - The Song
Honestly, Whirring's alternate title or subtitle should just be:
Victory 'thru Friendship and Comradery.
Thanks hi-fi rush for letting me cry on this music
I just finished Hi-Fi rush and I’m so happy to see so many comments from people who felt the same way while this song was playing. That was one of the most amazing and emotionally satisfying experiences I’ve ever had in a game. I absolutely fell in love with this song! It’s been on repeat since this morning
Thank You HiFi Rush for introducing me to this song, absolutely loved it and the game 💪
Just played HiFi Rush, it was beautiful!
Hey guys, I get the Hifi rush stuff. But this song is seriously awesome on its own. I have no idea what Hifi rush is about and I don't care, I just appreciate amazing songs. So here we are. Thank you for this song.
Ese momento donde vas a por un corporativo maligno mientras tus amigos te ayudan cada uno demostrando ser un aporte vital para el equipo. Eso es Hi Fi Rush ♥️
That was VERY dope, CNMN.
Chai! ... Chai! ... Chai! ... Chai!....
Still epic after all these years. Can’t wait until TJF starts doing life shows again.
I can never be tired of this song. I saw them live years ago at the Vogue, in Indianapolis (Secret Agent opened) and they are undescribable.....
...indescribable?
This song stopped me in my tracks 11 or 12 years ago, leading me on a search for the band and then all over NYC, PA, Boston and Chicago to see them LIVE everywhere I could. Made so many great friends and so many memories. So them again on Sunday 9/11 in NYC at Bowery Ballroom and it was truly a amazing. Love this band. :)
Thank You Hi-Fi rush for introducing this band to me.
Now it is my go to band to play in my car and also kinda inspired me to go back to playing music too. Maybe this time I’ll try bass cause Drums is loud for apartment use. :)
Honestly they chose such an amazing song for the final level in Hi-Fi Rush
It really made me hype so bad I love it!!
Wow, guys! Not only your song is a part of a really great game, but it also is in the best part of that game. Congratulations! And also thank you. Gonna put it on repeat for a long long time.
Sim, Hi-Fi Rush
Hi Fi rush brought me here and i love it
so many good nostlagic feelings associated with this song. reminds me of home and my father
After playing Hi-fi rush the cats in this video make me so happy. It's like this song that was recorded over a decade ago was made specifically for this game
"Hey Kale! We got beef!"
Hi Fi Rush and it's amazing soundtrack brought me here. I already knew the other bands, I grew up listening to Nine Inch Nails, Zwan (and of course Smashin Pumpkins) and the Prodigy but this song and that mission was such a perfect fit.
Even me, an old man short before retirement, loves to listen this great song, last few minutes are fantastic
Your not an old man if you love the joy formidable. Age is attitude.
I am a bit late here, but I see I am not the only one, fell in love with this song whiie playing Hi Fi Rush 💚
The opportunity to see Lonely Island and Joy Formidable perform the same song at different points of time in my life has served as a blessing.
I love the Yolo song so much. The instrumental is crazy good
This song got swept under the cracks in 2011 and I just discovered this in 2023. So good. You’ve earned a new fan
Why do I keep coming back?
Is this the best music video ever? I've seen a lot of esoteric crazy videos and yet I keep coming back to this one. I think it might be.
lets see how many people come from Hi Fi Rush
Which is a good thing! No more hipster gatekeeping! Coming from a former hipster
Me
Me!
Chai here reporting for duty. That game put me onto a lot of great music and bands.
Not me, I'm just reliving high school.
I think this song just confirmed Hi-Fi rush into a top game of all time for me. It will also be sending into a rock phase, wish me luck.
Heard this song for the first time on the radio today. Thought to myself, damn this is good. Imagine my surprise when I found out this song is 13 years old. Why this didn't get more air play I have no idea.
Which radio was that man??
I would like to listen too
Thanks to a certain video game for permanently putting a happy memory to this song.
I might be the one person who found HiFi Rush via this song, not the other way around lol. I was just here to revisit a band I had the luck of writing about before their big break, only to instead find out about a game it absolutely looks like I should be playing!
Give it a try :) it's so good!
Imagine getting a time machine, going back to the year 2009, telling the Joy Formidable after making Whirring that 14 years from now, your song will end up in a videogame developed by a Japanese studio which has only made games in the horror genre, bankrolled by 2 American companies, one which just released a new 3D entry in a RPG franchise they acquired from another company that went bankrupt in 2008 and a massive Washington-based conglomerate who is in the process of making a Wii rival for their flagship console and will acquire said company a good decade from now.
Still play this in my car almost all the time. Glad they are still making music and I can still listen to my favorite songs by them. EXTREMELY underrated band. 👌🏽🤷🏽♂️😎👍🏽😁
one of the best on this planet.
0:32 me when the Corona Virus ends 🙌
It will be heaven on earth.
Thanks Hi-Fi Rush for introducing me to this. So many emotions. Most fun I've had in years. Happy Tears.
The entire song and video is great but the last two minutes are amazing...
Space Camp they managed to catch their live sound in those last two minutes. I saw them tonight and it was amazing.
I'm jeali
Pulse quickens at 3:16
panting ensues at 3:48 ....
I love you The Joy Formidable
i live in Houston and heard this song on KEXP in Seattle....wow, simply amazing blend of lyric, melody and noise....
❤LA Troubidore 12 years ago such an amazing night that I still remember like last night !🔥🔥🔥🔥
I for one am grateful Lonely Island used this as a sample. Had never heard of Joy Formidable until yesterday, and have been listening to their album The Big Roar all day today :)
It’s sooo good man. Not many songs like this anymore
Here from Hi-Fi RUSH! Such a great song to fit such an amazing game!
The HIFI RUSH momento with this song was my gaming favorite moment in 2023. Thank you so much for your musiccc!!!
"I can see you staying here." I love that line. I saw them 2 years ago. Great show!
Hi Fi Rush Good Bye...
This song made me smile and cry during Hi-Fi Rush :)
People talk about the 90's because it was the last decade to produce a scene that caught on with the mainstream and changed music that came before it. This was the end of an evolutionary cycle that started in the 50's with rock n roll.