This surprising tactic got my app's first paying users - Build, Ship, Profit #2

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  • เผยแพร่เมื่อ 28 ธ.ค. 2024

ความคิดเห็น • 83

  • @seanallen
    @seanallen  ปีที่แล้ว +1

    Want to learn iOS Development? I have full courses at seanallen.teachable.com

  • @progrunt9441
    @progrunt9441 ปีที่แล้ว +5

    I feel like "Build, Ship, Profit" really hits the spot. For me, it is the optimal mixture of lecture and experience. Thank you very much for your content!

    • @seanallen
      @seanallen  ปีที่แล้ว

      Thanks! That's exactly what I'm going for. I'm trying to build the show that I would have loved to watch and that mix hits well for me too.

  • @CryptoslavMiner
    @CryptoslavMiner ปีที่แล้ว +5

    This is pure gold. I’m fascinated by how open and detailed you are. Super interesting to follow along 🤩

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Thanks for the kind words. That motivates me to keep going 💪

  • @FutureJacket
    @FutureJacket 6 หลายเดือนก่อน +1

    I love these videos. Sorry they aren't more popular, they're legitimately great.

    • @seanallen
      @seanallen  6 หลายเดือนก่อน

      I ejoyed making them too. If I ever get around to really trying to make creator view a success, I'll revisit. I got distracted with a day job, courses, etc... Had to pay the bills and the indie app wasn't doin it, unfortunately.

  • @CarlossWorld
    @CarlossWorld ปีที่แล้ว +3

    “Small number” that’s a huge number! Thank u for ur honesty in this series and actually showing the numbers . This is what success looks like , and looking back it’s gonna be even more impressive

    • @seanallen
      @seanallen  ปีที่แล้ว

      Thanks! That's my hope 🤞. I hope that looking back this will be VERY fun in a year or so.

  • @PigDogBay
    @PigDogBay ปีที่แล้ว +2

    As usual, another excellent video! The Apple search ads content is really useful.

    • @seanallen
      @seanallen  ปีที่แล้ว

      Glad it was helpful, Mark!

  • @nym49
    @nym49 ปีที่แล้ว +1

    This series comes exactly at the right time and demystifies something I was dreading to dig into. Thank you!

  • @stritonn8594
    @stritonn8594 ปีที่แล้ว +2

    Thanks Sean Allen! Extremely interested episode.

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Glad you liked it 👍

  • @DaveJacobseniOS
    @DaveJacobseniOS ปีที่แล้ว +1

    Top notch tips here! I especially liked what you said about design and see lots of folks fall into the trap.

  • @srebulla
    @srebulla ปีที่แล้ว +1

    Great content. I will definitely watch this again once I am getting closer to prime-time!

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Glad you liked it 😀

  • @coughski
    @coughski ปีที่แล้ว +2

    Really enjoying this series Sean, thanks for making it. As an indie dev hoping to make more successful apps, this is required watching.

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Glad you liked it, Kuba. More to come!

  • @TVsBen
    @TVsBen ปีที่แล้ว +1

    Very direct and spot-on advice about design. "Let Apple design it" is why I've gotten out of cross-platform frameworks and going native. .NET MAUI runs on both, but the default design looks like WinUI, not iOS or Android. So I'd have to spend a ton of time redoing styles for different platforms to make it blend in. I don't care about Windows for my metronome app. My SwiftUI rewrite looks way better much quicker.

    • @seanallen
      @seanallen  ปีที่แล้ว

      And I bet your users appreciate it! I always know when I'm using a non-native app and hate it.

  • @FloWritesCode
    @FloWritesCode ปีที่แล้ว +1

    I'm looking forward to listening to this later today/on the weekend. Cheers Sean!

    • @seanallen
      @seanallen  ปีที่แล้ว

      Would love to hear what you think and compare it to what you're seeing with ASA.

  • @andystef8693
    @andystef8693 ปีที่แล้ว +1

    Super useful video! Enjoyed it till the last minute. Do you think there might be a point for the very niche app when you wouldn't need App Store ads if you appear on the top for majority of keywords anyway?

    • @seanallen
      @seanallen  ปีที่แล้ว

      Glad you liked it, Andy! This is my opinion, but I think there will always be some need for ads as it's unlikely you will rank high for EVERY keyword you would like to. But yeah, once you're ranking high for the majority of your keywords, then you can pull back on ads a bit. But I think it's best to always have at least something going towards ads.

  • @really6965
    @really6965 ปีที่แล้ว +1

    Proud of you! Keep it going!

  • @ryan4572
    @ryan4572 ปีที่แล้ว +1

    Great video, Didn’t know what search adds where, but what this video am going to use it now

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Nice! That's a big reason this show exists. To help indie devs learn the game.

  • @omarradcliffe2144
    @omarradcliffe2144 ปีที่แล้ว +1

    Thank you, thank you, wonderful video. I didn’t know you could advertise in the App Store and I have a app in the App Store that badly Needs awareness.

    • @seanallen
      @seanallen  ปีที่แล้ว

      Glad you found it helpful. Apple Search Ads are a great way to get that awareness since the user is already on the app store

  • @LukasLukas-kr7oy
    @LukasLukas-kr7oy ปีที่แล้ว +2

    Great video, especially the explanation about ASO. I have a question about this: If I already have a keyword in the title, is it redundant to mention it again in the sub-title or keywords or does it help with a higher ranking?

    • @seanallen
      @seanallen  ปีที่แล้ว +3

      According to App Figures repeating keywords is one of the worst things you can do. They say the algorithm picks up the last instance of a word. So if you put a keyword in your title and in your keyword list, it only "sees" the one in the keywords list. Therefore eliminating the benefit of having it in your title.

    • @LukasLukas-kr7oy
      @LukasLukas-kr7oy ปีที่แล้ว +1

      Oh 😬, that's good to know. Thanks :)

  • @Fullsnackdevelopr
    @Fullsnackdevelopr ปีที่แล้ว +1

    Are you considering any tutorial videos on how to implement glassfy? Thanks!

    • @seanallen
      @seanallen  ปีที่แล้ว

      It's likely at some point.

  • @dimaobertinskiy
    @dimaobertinskiy ปีที่แล้ว +1

    Thank you for such useful videos for people who want to make useful products. My question is partly off topic, but I'll ask it anyway. I saw that you have created a separate company "Creator view L.L.C.". Can you recommend a service or a personal accountant for opening and running a company?

    • @seanallen
      @seanallen  ปีที่แล้ว

      Glad you enjoy the content! This is tricky to give advice on because in the U.S. opening up an L.L.C. is different from state to state. I'm only vaguely familiar with how it works in my specific state.

    • @dimaobertinskiy
      @dimaobertinskiy ปีที่แล้ว

      @@seanallen Thanks for the quick reply. I assumed you used some modern services like Stripe Atlas, TurboTax, etc.

  • @nipperinshorts
    @nipperinshorts ปีที่แล้ว +1

    Thanks for sharing and walking through your process and results. Love this format.
    And man, when you say Build Ship Profit fast I hear Bullshit Profit and get a giggle 😂

    • @seanallen
      @seanallen  ปีที่แล้ว

      Haha, now I can't un-hear that.

  • @MarcelQT
    @MarcelQT ปีที่แล้ว +1

    Hey Sean, great video. I watched your last episode and understood the numbers behind why to ask for a review after onboarding but I still don’t understand why a user would review if they haven’t tried the app? Are they just randomly hitting 5 starts due to the premise sounding good? Or are they getting prompted again? A bit confused

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Tough to say what each individual is thinking, but the idea is that they are in a tapping mood as they go through onboarding and as long as that experience is good and the app looks good, a small % of people will tap 5 stars. It may only be like 3% of people, but that adds up over the long run.

  • @boredbytrash
    @boredbytrash ปีที่แล้ว +2

    I need this in my podcast app

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Working on it...

  • @dillydallygames
    @dillydallygames ปีที่แล้ว +1

    Another great episode. Thanks. I got a little confused around the 34min mark when talking about CPT vs CPA. I think you said the CPA was $3 based on 3 taps (a dollar each) and 1 download. But wouldn't the CPA only be a dollar since there was only one download? CPT would be $3? I guess this can get into the weeds a bit but I wonder if Apple would charge you for every down funnel action for any one particular user (ie, impression, tap, download, etc). In other words, if a person ultimately downloads your app, do you also get charged an impression and a tap for that person? Thanks again.

    • @seanallen
      @seanallen  ปีที่แล้ว +3

      Happy to clear that up. You pay Apple for the ad when someone taps on your ad. It doesn't matter if they install it or not. If they tap it, you pay. So if you pay $10 for 10 taps, your cost per tap (CPT) is $1. An "Acquisition" is when someone actually downloads your app. So let's say you get 2 installs from those 10 taps that you paid $10 for. You paid $10 and got 2 downloads. So your CPA (Cost Per Acquisition) would be $5. Does that clear it up?

    • @dillydallygames
      @dillydallygames ปีที่แล้ว +1

      @@seanallen Yup. Thanks.

  • @lov-256-mrt
    @lov-256-mrt ปีที่แล้ว +1

    Awesome video, thank you 👍🏻

    • @seanallen
      @seanallen  ปีที่แล้ว

      Happy to hear you liked it!

  • @chesterman18g
    @chesterman18g ปีที่แล้ว +1

    awesome video. Thanks!

  • @carlosswiftdev2703
    @carlosswiftdev2703 ปีที่แล้ว +2

    If I could make one small recommendation it would be remove the "decline free trial" button. Other than that great job the app looks great.

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Thanks! I have mixed feelings on that (sometimes I agree, sometimes I disagree). I'll test it out at some point.

  • @michaellatta
    @michaellatta ปีที่แล้ว +1

    Was your telemetry reference to iCloud telemetry or another service that can track app activity not just iCloud activity?

    • @seanallen
      @seanallen  ปีที่แล้ว

      TelemetryDeck is the 3rd party analytics SDK that I use.

    • @michaellatta
      @michaellatta ปีที่แล้ว +1

      @@seanallen thanks. I saw that one and wondered.

  • @Lukasbimba93
    @Lukasbimba93 ปีที่แล้ว +1

    Good Job! Keep Going!

  • @CarlossWorld
    @CarlossWorld ปีที่แล้ว +1

    I used to use telemetry, I have to say I enjoy log snag way more

  • @paulikhane
    @paulikhane ปีที่แล้ว +1

    This series is inspiring me to continue working on my app though different from yours.

    • @seanallen
      @seanallen  ปีที่แล้ว

      Happy to hear that, Paul! Would love to see what you build.

  • @Sengardisback
    @Sengardisback ปีที่แล้ว +1

    Love this series! As a small indie dev myself, I really like your approach! Keep up the good work :)
    One suggestion though, please make your videos shorter. I had to skip like 30% just because of the lack of my time :D

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Happy to hear you enjoy it, Daniel and thanks for the feedback. My goal is to keep the video podcast to no more than 30 minutes. This one got away from me a bit.

    • @Sengardisback
      @Sengardisback ปีที่แล้ว +1

      @@seanallen Sounds perfect 👍🏻.

  • @vamsi3877
    @vamsi3877 ปีที่แล้ว +1

    Great video 👏

  • @evotifiga
    @evotifiga ปีที่แล้ว +2

    I download app for first time, I go through onboarding and on the end of onboarding I was ask to review the app. So, only usege of app is that I went through the onboarding, nothing else. How I can give review, based on onboarding page? That seems unfair to me, give me some time and later (for example weak later) show popup review.

    • @seanallen
      @seanallen  ปีที่แล้ว +3

      I understand what you are saying and that was my thought too. I'm doing both at the moment. I'm showing it after onboard, but I'm also requesting review at the "right" times (after some time, when the user does something meaningful in the app). Ratings are so important for ASO that I'm willing to take the hit on user experience until I get enough to start ranking. Then I can pull back if need be.

  • @victorriurean
    @victorriurean ปีที่แล้ว +1

    nice

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Glad you liked it, Victor.

  • @ToddHoff
    @ToddHoff ปีที่แล้ว

    What's the logic behind asking for a review before they've even used your app?

    • @seanallen
      @seanallen  ปีที่แล้ว +2

      Hey Todd, ratings are so important for ASO that I'm willing to take the hit on user experience until I get enough to start ranking. The logic is that enough people will hit 5 stars and move on to make it worth it. So far that's how it's playing out, but it's something I'm going to continue to track. If I start getting a lot of poor reviews, I can pull back on it. Or... once the app gets enough reviews to start ranking, I can pull back. But so far, it's working well for me. Getting way more reviews and only a couple negative ones.

  • @PetePhD
    @PetePhD ปีที่แล้ว +1

    Why not "Creator View: TH-cam Tracker" instead of "Creator View: Tracker for YT"? Or "Creator View: YT Sub Tracker"

    • @seanallen
      @seanallen  ปีที่แล้ว +1

      Semantics. I can't use "TH-cam" in my title unless it's referential. Apple has rejected my app due to using another brand (TH-cam) in my app name. So it has to be "for TH-cam".

  • @VaibhavShewale
    @VaibhavShewale ปีที่แล้ว +1

    sad, only for ios

    • @seanallen
      @seanallen  ปีที่แล้ว

      Are you referring to my app or the podcast topic?

  • @enot5575
    @enot5575 ปีที่แล้ว +2

    As a Russian, I feel upset about Apple’s leave. However, your videos are motivating me be strong and keep developing! Thank You so much!

    • @jurgasbielinis2130
      @jurgasbielinis2130 ปีที่แล้ว

      You do realise why they had to leave, right

    • @GreenDevBabe
      @GreenDevBabe ปีที่แล้ว

      @@jurgasbielinis2130 They left because only USA has the right to destroy other countries.

    • @GreenDevBabe
      @GreenDevBabe ปีที่แล้ว

      Sean is very nice guy. He often discounts his courses if, for some reason, the developer cannot afford to buy his course at the original price. But I doubt he will give you a discount because you are Russian. American developers are very politicized, even though their military has destroyed dozens of countries worldwide

    • @jurgasbielinis2130
      @jurgasbielinis2130 ปีที่แล้ว

      @@GreenDevBabe are you ok?

    • @GreenDevBabe
      @GreenDevBabe ปีที่แล้ว +1

      @@jurgasbielinis2130 I am from Estonia, and I have a lot of Russian friends. Many have lost their jobs because American companies no longer want to work with Russians. Thus, many Russian outsourcing companies closed down. Large companies no longer need iOS developers because their apps have been removed from the App Store.

  • @rodrigogiusti1451
    @rodrigogiusti1451 ปีที่แล้ว

    Amazing content! thank you