How I Accidentally Created a $26m Sneaker Brand

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  • เผยแพร่เมื่อ 18 ม.ค. 2025

ความคิดเห็น • 665

  • @sam.taneski
    @sam.taneski ปีที่แล้ว +1648

    Rocky seems like the best partner to work with, both him and cal make an insanely wholesome and entertaining pair

    • @omw2fybl
      @omw2fybl ปีที่แล้ว +28

      yeah i hope the cut for these shoes is like 80/20 cos rocky is d mastermind behind all these shoes

    • @michaelalisafakis
      @michaelalisafakis ปีที่แล้ว

      factos

    • @pepejr10king
      @pepejr10king 9 หลายเดือนก่อน +1

      ​@@omw2fyblim confused. I hope you arent saying callux should only get 20😭... without him there would be no brand

  • @TheDrummer6oy
    @TheDrummer6oy ปีที่แล้ว +586

    This BTS is sick - Seeing the process and how well you trust in Rocky's and the team's skills is very inspiring.
    Absolutely smashing it with NTW - love my afterdark's.

  • @kaiklose235
    @kaiklose235 ปีที่แล้ว +806

    Haven’t watched a Callux vid in years, insanely happy to see that he’s still dropping videos and making insane projects

    • @ktbffh1542
      @ktbffh1542 ปีที่แล้ว +22

      It’s alright mate, most people haven’t watched callux in years

  • @MaseTMT
    @MaseTMT ปีที่แล้ว +355

    Definitely not by accident. You’ve put a lot of work into a successful business and deserve the applause you’re getting. Love this kind of video content.
    Please do a rerelease of the original exuberance 🔥

  • @Legend-bt8qt
    @Legend-bt8qt ปีที่แล้ว +157

    Hardwork and passion are never accidental, Cal you have done an amazing job.

  • @austinhayles3328
    @austinhayles3328 ปีที่แล้ว +824

    that fact that he's grown a 26 million pound business in 4 years just shows how much of a natural businessman he is.

    • @jackgunn8112
      @jackgunn8112 ปีที่แล้ว +135

      Natural businessman with a pretty long list of famous contacts and their own pretty significant platform

    • @austinhayles3328
      @austinhayles3328 ปีที่แล้ว

      @@jackgunn8112 ok. go and make a 26 million pound business then. just bc he's got contacts doesn't automatically mean it will be easy. I could be friends with lord sugar, that doesn't mean I will automatically become rich and have a successful business

    • @jcshy
      @jcshy ปีที่แล้ว +60

      @@jackgunn8112yeah he already had an audience of millions, plus had the money to start it. Didn’t exactly start small😂He entered into a market charging £100 straight away, most natural businessman don’t have that luxury

    • @austinhayles3328
      @austinhayles3328 ปีที่แล้ว +11

      @@jcshy smh, you guys clearly aren't very knowledgeable when it comes to businesses. just bc you have lots of contacts and a large audience dosent guarantee that you will be successful. callux still had to work bloody hard to achieve this success so by saying he had it easy is an insult. no one starts a business and has it easy.

    • @NILSZWARTDOEK
      @NILSZWARTDOEK ปีที่แล้ว +31

      Zip it up when you’re done mate

  • @YouTube
    @YouTube ปีที่แล้ว +1419

    luckiest accident ever 😭

    • @heisnahom
      @heisnahom ปีที่แล้ว

      L attempt, lemme help u out@@civilizedlemur9410

    • @lebronjamesfan10
      @lebronjamesfan10 ปีที่แล้ว +26

      shush

    • @bun2169
      @bun2169 ปีที่แล้ว

      😮😅😊😊

    • @jollydd
      @jollydd ปีที่แล้ว +11

      How is bro talking 😭

    • @lilpain1997
      @lilpain1997 ปีที่แล้ว

      @@civilizedlemur9410 ouch... you didnt even come close

  • @hodihodi9272
    @hodihodi9272 ปีที่แล้ว +8

    Love the fact that you highlight how talented the people around you are as well. So proud of you Callux, what a journey man.

  • @lilyrackles
    @lilyrackles ปีที่แล้ว +49

    it’s so sick to see how far lux has come, I went from watching him an his mates fucking around to now watching a video on his 26 mil dollar shoe brand. good job lux 💕

  • @betyboy1686
    @betyboy1686 ปีที่แล้ว +50

    Congrats mate. You've put in some graft to get here and the shoes look class. Proud of ya

  • @allyxix
    @allyxix ปีที่แล้ว +18

    can't believe it's been years and this is the first time you've showed us some of the process haha
    absolutely mental to see how ntw just took off and never looked back. built an amazing team as well, so cool to see
    the samples wall had some bangers in it, can't wait for what the future holds for ntw, keep smashing it 🚀

  • @nedthmas
    @nedthmas ปีที่แล้ว +128

    the fact this man created a brand like notwoways from literally 0 and documented the journey is insane 🤩

    • @Marques330
      @Marques330 ปีที่แล้ว +36

      I mean it definitely wasn’t from nothing but mad respect to the guy

    • @Diontb
      @Diontb ปีที่แล้ว +15

      @@Marques330 true and no-one wears the shoes but fanboys lol

    • @awesometime5632
      @awesometime5632 ปีที่แล้ว +10

      0 is a bit of a stretch he has contacts and friends who literally helped him

    • @Oohaahupthera
      @Oohaahupthera ปีที่แล้ว

      @@awesometime5632HOW DO YOU KNOW

  • @VidBeno
    @VidBeno ปีที่แล้ว +12

    well done callum you've absolutely smashed it and the notwoways brand and whole team are amazing cant wait to see what else you guys come up with

  • @Lifeofpi531
    @Lifeofpi531 ปีที่แล้ว +9

    Big up Rocky, bro is too good and seems like someone who is easy to work with!

  • @user-mt4sc6uy5b
    @user-mt4sc6uy5b ปีที่แล้ว

    The dark green ones behind your shoulder at 6:49 are 😍
    So happy to see you shining and hearing an influencer speak so passionately about their brand

  • @kanehadji3211
    @kanehadji3211 ปีที่แล้ว +3

    I don't comment often but these are my favourite type of videos and side of you to see Callux, thank you so much for letting us behind the scenes! It's super inspiring and really fascinating

  • @YouTubeAzza
    @YouTubeAzza ปีที่แล้ว +1

    I love a Callux upload, they’re always so interesting to watch.

  • @icarus_industry
    @icarus_industry ปีที่แล้ว

    Accidentally is a reach. Watching this is truly an inspiration to my own brand, love it!

  • @PapaClarkeTheGoat
    @PapaClarkeTheGoat ปีที่แล้ว +21

    Found this proper interesting, its brilliant to see the journey designers go on 🔥

  • @OK-mv4ih
    @OK-mv4ih ปีที่แล้ว +1

    Seeing clips of the old vids and street interviews takes me back. Callux is such an OG in this yt game, always jokes

  • @rosiedollface
    @rosiedollface ปีที่แล้ว +1

    Wish I could of got a pair... the amount of time most of these sneakers to sell out is crazyyy !
    Very very happy I got the 2 exclusives, Formula + Roxo (Your team helped me get the Roxo, that I thought you didn't actually have any left, but they came in clutch + managed to send me an invoice with the sneaker ready for me to buy.. I almost cried when I opened the box hehe)
    But my babies are kept in their box, have the paper to keep them straight..
    Very very proud of you Luxyboo ! I've been here from the first babies getting released + you guys launched with the trailer etc, the new ones upcoming look stunning btw (Java colourway look stunning)
    So happy I met Rocky, he's goated !

  • @legopixelart2886
    @legopixelart2886 ปีที่แล้ว +23

    Watching people being passionate about their work is so good.
    Well done lad

  • @rafaelm3523
    @rafaelm3523 ปีที่แล้ว

    Callux really has a genuine business mindset and he really grinds his way to the top to make it a reality.

  • @LeoFPV
    @LeoFPV ปีที่แล้ว +1

    My favourite shoe brand of all time. Literally hiked up mountains in them, flown in the sky in them and worn in every enviroment possible. I use them on film sets when I'm on my feet for 18+ hours and they keep me pain free. Cannot reccomend enough, big up NTW

  • @TheJollyGamerJoe
    @TheJollyGamerJoe ปีที่แล้ว +1

    I remember MrsBlackOps days from back in 2011 lol. When you used to stream Chatroulette and Cod zombies in your old Uni dorm. Happy for you mate.

  • @PrideoflondonCFC
    @PrideoflondonCFC ปีที่แล้ว +1

    I love that this video shines a light on some of the people we dont get to see. I cant lie. Rocky might be the G.O.A.T of Design. 🔥 What a team u have. Keep it up!

  • @TarikOperationOps
    @TarikOperationOps ปีที่แล้ว +1

    Ntw is my favourite shoe brand. I love the fact that it’s a small CLEAN company. Decent prices with fantastic quality.

  • @abdifatahhashi856
    @abdifatahhashi856 ปีที่แล้ว +2

    Rocky is so cool to be partnered with. He is so open-minded and well nurtured in creativity.

  • @thestonedalien8066
    @thestonedalien8066 ปีที่แล้ว +26

    You make it look so easy to make a successful shoe company

  • @TYLOTYLOTYLO
    @TYLOTYLOTYLO 11 หลายเดือนก่อน

    Give Rocky a raise. Whatever he’s earning isn’t enough. As someone in business. He is going to be VERY important to you.

  • @hitts8928
    @hitts8928 ปีที่แล้ว +14

    you have a phenomenal talented team right there, i hope you're paying them well

  • @pacszn
    @pacszn ปีที่แล้ว +2

    you need to keep this type of content coming this is so good and new to watch its amazing

  • @YoursTrulyH
    @YoursTrulyH ปีที่แล้ว +2

    be unrealistic. such an inspiring video!! we needed this! beyond proud of you!!

  • @michaelalisafakis
    @michaelalisafakis ปีที่แล้ว

    omfggg elite, been watching you for years man and this is by far the best video you have ever put out. We need more content like this and I most definitely am copin this revolutionary sneakerrrr 🔥 respect bro

  • @ohzestii2669
    @ohzestii2669 ปีที่แล้ว +1

    That’s such a fire design bro love the fact you considered options for the sock but I personally love the sock look

  • @simplytierresistable
    @simplytierresistable ปีที่แล้ว +12

    Love watching these stories. I think being unrealistic is so much harder than it sounds because it’s easy to get caught in your own head!

  • @michellewaltham9527
    @michellewaltham9527 ปีที่แล้ว +1

    Loved watching this BTS video. Its so interesting to see the process involved from the initial idea to designing and producing a new product to sell. Mega congrats on the success of your business. Shows the power of youtube and your fans

  • @jeremybourne7721
    @jeremybourne7721 ปีที่แล้ว +1

    Honestly blown away by how good NtW is. Class product in a very tough market. Congrats pal

  • @acarter9994
    @acarter9994 ปีที่แล้ว

    This guy deserves what he achieved he been through the wars with illness and been through some very low times callux you deserve this and the fact your showing people they can achieve there dreams with hard work fair play to you lad

  • @brandon2103
    @brandon2103 ปีที่แล้ว +1

    More behind the scenes of NTW is needed, video was beyond sick

  • @thomasob5349
    @thomasob5349 ปีที่แล้ว +2

    As an aspiring sneaker designer this was a really cool and inspiring video! Love what yous are doing keep smashing it

  • @AshInTheWild_
    @AshInTheWild_ 11 หลายเดือนก่อน

    this is such an amazing experience seeing the journey of how this is all done and been worked. also, that full yellow colourway on the wall is a need, i need them to drop that

  • @danielpottsphoto
    @danielpottsphoto ปีที่แล้ว

    Not making btec merch is the way. Just a proper, good product. Unreal effort, man

  • @narutownsasuke
    @narutownsasuke ปีที่แล้ว

    Just from watching how much you put into this, it should be worth more than 26m imo.
    Congrats from the US!

  • @ulrichkruger
    @ulrichkruger ปีที่แล้ว +2

    NTW golf shoes would be sick. Just imagine a more formal shoe on the golf course, but still something unique design wise. Waterproof and durable for the course. I would buy those

  • @ryuma9804
    @ryuma9804 ปีที่แล้ว +4

    Good job Cal, hope some day I'll buy myself a pair of NTW. Keep going you are doing great!

  • @suchreviews
    @suchreviews ปีที่แล้ว

    Hello from the US! I bought a pair of notwoways a few months ago and absolutely love them :) My friends always ask where I got them from because they love the look as well. Keep doing your thing bro!

  • @leahdaigneault4822
    @leahdaigneault4822 ปีที่แล้ว +3

    Congratulations!!!! You and your team deserve the recognition!!!

  • @roger20402
    @roger20402 ปีที่แล้ว

    Damn I still remember Rocky when he was in my high school back in the Netherlands. Always on top of the fashion game. So glad seeing how successful he is now! :D

  • @dabidabi141
    @dabidabi141 ปีที่แล้ว

    i love this video callux. soooo proud of you man. go higher and higher

  • @brookepatterson5032
    @brookepatterson5032 ปีที่แล้ว

    'be unrealistic'
    Wow, I'm incredibly proud of you, Callux. What a journey.

  • @jackhaines3732
    @jackhaines3732 ปีที่แล้ว +1

    Congrats Callux absolute legend of the game keep proving people wrong!

  • @Rxys_18
    @Rxys_18 ปีที่แล้ว +2

    I love these types if videos where we get to see how shoes are made and the brand expands❤

  • @mostlyzerkaa
    @mostlyzerkaa ปีที่แล้ว

    love calluxs monthly uploads!! 🥰

  • @itisdanmoore
    @itisdanmoore ปีที่แล้ว

    Insanely cool, seeing this journey is inspirational. Rocky is a genius, the perfect guy to be building this with. Good fucking job man

  • @sts6456
    @sts6456 ปีที่แล้ว +5

    some of those samples defo need to be released. Personally, i'm a big fan of the formula shoes the quality is mad for the price, Ive vouched that ill buy all the colourways you release in them. I already need another pair of the whites so keeping my fingers crossed for another restock

    • @jcshy
      @jcshy ปีที่แล้ว

      A majority of those samples looked like the cheap knockoffs you see in places like Primark or on Wish, can’t imagine he’d be able to release them based on likeness

    • @sts6456
      @sts6456 ปีที่แล้ว

      @@jcshy theyre samples mate they're arent finished products, however a lot of them look like solid starting points. Im sure if you saw the samples of the models he's released you think the same about those

  • @mokshsanghvi1568
    @mokshsanghvi1568 ปีที่แล้ว

    I dont know why, but I was waiting for this video, Big up Cal, many more decades to go with n2ws

  • @marshall4211
    @marshall4211 ปีที่แล้ว

    crazy to see this from skill school to where he is now. Congrats cal mate keep smashing it.

  • @zacharycarabott4244
    @zacharycarabott4244 ปีที่แล้ว

    Amazing video about the process! Excited for what is coming next!

  • @ChewieOriginal
    @ChewieOriginal ปีที่แล้ว

    I am actually so jealous that I have only just seen this video and completely missed the release, hopefully one day soon youll drop some more foams. Keep what your doing with NTW its pure fire...

  • @minisam1988
    @minisam1988 11 หลายเดือนก่อน

    loved seeing this. Id look at getting someone to edit the content you already have and make your own show on youtube. This video was put together so well and professionally id like to see more.

  • @Athithan_2000
    @Athithan_2000 ปีที่แล้ว +1

    Damn, I’m in the mood for some notwoways!

  • @DivayDiveIn
    @DivayDiveIn 11 หลายเดือนก่อน

    Proud of you, man. You've come a long way. Cheers.

  • @behindjulian
    @behindjulian ปีที่แล้ว

    lol how am I the first and third pic at 1:22 haha love you callux keep growing!

  • @njies
    @njies ปีที่แล้ว

    This is exactly why I invest so much time, effort and money into TH-cam because as a foundation it opens doors to basically any industry you want dive into. ShoutOut Lux man💯 This is some inspiration sh!t

  • @vidello
    @vidello ปีที่แล้ว

    Some of the best projects start on a piece of paper ✌

  • @syedfirdaus9279
    @syedfirdaus9279 ปีที่แล้ว +1

    it's not just because of callux's fame, the shoe itself is an artwork with functional usage. Havent had a chance to buy it *broke* but big up NTW

  • @gmozb
    @gmozb ปีที่แล้ว

    I love these types of videos showing behind the scenes of businesses

  • @hoosierjess2733
    @hoosierjess2733 ปีที่แล้ว +3

    I love seeing the behind the scenes of making the shoes. You should definitely release more of these.

  • @Gary87
    @Gary87 ปีที่แล้ว

    Amazing Job Cal! You’re an inspiration and the shoes look sick! I loved this video and would love to see more like this and more on NoTwoWays

  • @squaaaa
    @squaaaa ปีที่แล้ว +2

    Those Kakis, hands down the best shoes i've ever had. Survived and still wearing them after a long walking trip around japan.
    Congrats on all the hard work.

  • @marcuswalker997
    @marcuswalker997 ปีที่แล้ว +1

    The orange & black ones I'll be looking out for, big up your team here honestly 👊🏽

  • @RoryHanna
    @RoryHanna ปีที่แล้ว +3

    The fact went out the way to do something different to other youtubers and have built a fully fledged company is unreal. Would love to see more videos lile this the prototypes look mad and still love fact innovating in a very hard industrie. The foams are great and would love to see more. Shame I'm the only person in the world with two left insoles 😂

  • @andrewmclean2345
    @andrewmclean2345 ปีที่แล้ว +1

    Them green and black ones go hard 😮‍💨🔥

  • @HeyitzGary89
    @HeyitzGary89 ปีที่แล้ว

    The blue white and black hi tops next to callux fav is the ones I want most

  • @ossnips9329
    @ossnips9329 ปีที่แล้ว

    That process was incredible to see. Well done Lux for achieving it

  • @urgebeck
    @urgebeck ปีที่แล้ว +1

    Callux is the type of guy to accidentaly start a 24M$ shoe brand

  • @foxbox1332
    @foxbox1332 ปีที่แล้ว

    All the prototype designs in the background look so sick 🔥🔥🔥

  • @leajakobsen3728
    @leajakobsen3728 ปีที่แล้ว

    The green and white that Rocky pointed out «for the audience», needs to be released! Plus aditional colorways👏🏽

  • @mishaberan6149
    @mishaberan6149 ปีที่แล้ว

    Bro the white and green ones look so good

  • @TomMurphy-c7x
    @TomMurphy-c7x ปีที่แล้ว

    Just ordered a pair, these are incredible. Well done lux, deserve everything you get from these

  • @evanwilliams9340
    @evanwilliams9340 ปีที่แล้ว

    I wanna see some hightops. The blue ones on the sample wall next to the sample Cal picked looked great.

  • @kaelumHodder
    @kaelumHodder ปีที่แล้ว

    I speak for everyone when I say the long time fans want to see more of this!

  • @ztellaluna
    @ztellaluna ปีที่แล้ว

    Absolutely love watching NTW development!!

  • @JamieJ-F
    @JamieJ-F 9 หลายเดือนก่อน +1

    Damn Callux rich as hell

  • @96_bd25
    @96_bd25 ปีที่แล้ว

    You’ve smashed it! They’re sick man!

  • @ProfJeffy
    @ProfJeffy ปีที่แล้ว

    Seeing all this is really sick! All of those samples together look really great on the wall. Btw, I love the white and red one.

  • @benmathew8773
    @benmathew8773 ปีที่แล้ว

    Congratulations! Hope to see you continue to grow 🎊

  • @adambarry4677
    @adambarry4677 ปีที่แล้ว

    Let’s gooo Callux keep going with notwoways and keep up the banger vids too 🤝👍✅💯

  • @EdwardJohnson-x3y
    @EdwardJohnson-x3y ปีที่แล้ว +11

    Insane accomplishment. Well done !!!!!

  • @ashash2326
    @ashash2326 ปีที่แล้ว

    👏 👏 👏 👏 👏 Good job Lux.. Being unrealistic is paying off.

  • @TahaAhmad
    @TahaAhmad ปีที่แล้ว

    Gave me proper virgil abloh vibes, appreciate the insight lux love you

  • @filipstarc2194
    @filipstarc2194 ปีที่แล้ว

    Thats crazy, with no hate or bad intent, I always thought Callux was on the poor side of youtubers, but cleary hes worth over 26 mill. Great job

  • @thaislodberg2546
    @thaislodberg2546 ปีที่แล้ว

    Good Job mate!!! So holesome and so nice too see, you getting trough the process. :D

  • @TomTubeYT
    @TomTubeYT ปีที่แล้ว

    Amazing to watch the growth of the brand. Exciting to see what's to come.

  • @randomshotz13
    @randomshotz13 ปีที่แล้ว

    Crazy youve had 15 drops now, I remember trying to grab a pair from the second release and they all went instantly. Youve gone from strength to strength hope it continues!

  • @dylanthomas8477
    @dylanthomas8477 ปีที่แล้ว

    Your work ethic is incredible Lux

  • @DevBajwa
    @DevBajwa ปีที่แล้ว

    Insanity. So blessed to be a part of the journey.

  • @havokaosspecter9920
    @havokaosspecter9920 ปีที่แล้ว

    It's incredible all the prototype you have, some of them seems really nice. You have to release a Hi-Top now !

  • @buzzarnoldjr.8007
    @buzzarnoldjr.8007 11 หลายเดือนก่อน +1

    "if i can do it you can do it too" says the man with over 4 mil subs