I am seriously trying to master the art of advertising on Facebook , I am struggling, but I will watch your videos over and over again because there huge amount of valuable information in it. Some people charge a lot of money to teach this . So thanks so mush, shame I can’t ask you questions at every stage, but I will remedy that by watch the video over and over again and follow your steps . Thanks
You can do it Victor! And thank you for watching the video. I have put a lot of hard work in my videos and I am happy that it has helped you in some way. Best of luck! 😊
Thanks again Wes! Already knew most of this stuff but was good to have a reminder before just rushing forwards with stuff. I liked how you talked about naming the ad sets & ads because I'm never sure how to do this!
Hi Wes can you do an updated version of this, please for 2022? Because I have noticed you have done a newer video regarding Apple's new IOS update and what works and what doesn't and it's all a little overwhelming. So a new beginners step by step guide would be awesome..
@@hugofetiza hi so nice of you to reach out.. just saying I’m in skincare I have a blog that became a shop struggling all round really with the web and social media be great to have a next steps for beginners but appreciate that is probably a big ask
Thank you for the step by step tutorial. It was very simple to follow. You kept it basic, and I feel confidence in having a successful ad because of your video.
Which ad objective should a handamade products' business use if they have just started out and don't have a website - but want to make sales through their Instagram and Facebook pages?
Hi Wes, I really appreciate all your tutorials. I'm in the midst of running facebook ads for the first time, but it looks like their interface changed. In 20:17 you show the description box, is that option still available with the current interface?
Thanks Wes for sharing this information. However, I would like to find out how effective a Conversion Campaign could work for someone who has an online shop on a website. Thanks again.
Hi Josieann! Conversion campaigns are your best option in this case, since you're looking for Facebook to show your ad to people who are most likely to CONVERT (in your case, buy something.) Cheers!
@@WesMcDowellInc Thanks Wes for the information. However, you've indicated in another video that the best Facebook Objective for persons like me who don't own a website is Traffice with Landing Page Views. Thanks again, Blessings!
Wes! All videos extremely helpful, and I end up down rabbit holes, but in a good way! What is the best format/program for you when actually creating and recording these videos? I run a small business centered on legal education and would love to post some videos of this sort explaining various legal concepts, etc. Thank you sir!
Thanks! Is helpful! As beginner, can I confirm the proper way to log out after use ad manager? 1) At left side of "create campaign page", click at " Admin of business page" 2) Than, log out. Right? Thanks for your help.
Can you do a video on Facebook campaign reporting? For example, if we're running several ads in an ad set, how do we know which one is performing best?
That's one of the big reasons I don't recommend going with rented sites like that... the complete lack of control. I highly recommend making the move to your own wordpress site when you can so you can have control over your own content.
Hello Wes. Thank you for your video, it was very usefull. I have a question. If I want to increase the selling of my service like a massage therapy, whic objectiv should I use. thank you
Hey Sasa...Almost always conversions! But if you're in a very small local area, you may want to do reach just to make sure it gets to as many ppl as possible.
Hey Wes, this is great value. I was wondering if you might be taking smaller clients? I'm looking for someone to run my Facebook ads. If you have any suggestion of where I could get a consult as soon as possible, I'd be very grateful! (Ecommerce). The SEO seems to bring me to awesome videos for me to do it myself. I'm so tired of wasting small money though! I need help making that jump to a big ecommerce budget.
hi. is it ok to use stories formatted content in a dynamic creative ad (that hosts more regular images) ? will there be any formatting issue or can Dynamic creative format stories for Instagram so that it will be formatted for other platforms as well ?
Thank you Wes thank you.. My question is: which one is much better to use to create fb page ads? Is it Fb ads app in playstore? Personal fb account or facebook business?
Hi Wes, great content 👍 I wanted to ask, what audience size should I be targeting with Cold Traffic with an objective of Video Views (I’m showing them value content to warm them up). With only 1 interest and Detailed targeting expansion on its at 320 million, I assume this is far too large, but i can’t seem to reduce it by narrowing
Theoretically you could, but if you have a business, you need a website. Nobody trusts a business that doesn't even have that, its the absolute bare minimum for any business in 2021.
Hi Wes, my facebook personal and business page got disabled. Now I cannot use it for ads again. Do you suggest I create a new one? Also, would I need to use different emails for both since the ones I use have been disabled with my former accounts. Thank you
Hey Tomisin, I think you can reach out to FB to manually review why your account was disabled. This is actually more common than you think, and as long as you didn't blatantly break their rules, you should get it back. Cheers!
Recently i saw some carousel ads on my facebook timline with up to even 100 different images with links. Since then i am trying to figure out how i can create an carousel with that many images but always end up with beeing limited to max10 images. So can you tell me how i can make a carousel ad with more images? Thank you
Hi Wes, I really loved your tutorial. Just a quick question for you, what would be the best objective for a digital marketing agency to promote a service in a local area or city? Thanks in Advance!
Hello, i have a question : if we have one service to sell, and one audience, but we want to use different angles in our ads because people don't react all to the same things, should we put these different ads in the same ad set, or should we create another ad set ? For example i am a web designer and i create websites for professionals, so i have ONE product to sell, ONE broad audience, but there are different kind of people in this audience who need a website, for example there are those who do not have any website yet, and those who already have a website and need a better one, so these people can not react to the same ads, i need to use different angles, for exemple one ads which says "You do not have a website and need one ? We do it for you !", and another angle for those who already have a website and need a better one, which says "Hey your website is not really professional and you need a new one ? We create it for you !". So as i said, my question is, because i use different kind of people for the same product in a small town i want to target, should i put those different ads in the same ad set and the algorithm will know which one to show to who, or should i put each ads in a different ad set, to help the algorithm separate things and find the right people for the right ads ? I mean my question is, will the algorithme be confused if i use multiple angles in the same ad set, because multiple angle means different kind of people, so the algorithm can not define exactly which kind of people to target... Sorry my question is long, i don't know if i was clear enough..
Hi Wes, I'm a new subscriber to your channel. Thanks a bunch for the amazing content! I was hoping if you could please clear up my confusion about running multiple ads at the same time for different audience sets. My question is, when you’re running multiple ads (for different products) for different audience sets, how does that impact your “Custom Audience”? would your custom audience be diluted? I mean, later on when you create a custom audience with, say, “people who engaged with your posts during last 30 days”, it will include audiences who engaged with all those ads (that were unrelated to each other). How do you avoid it? Hope my question makes sense. Cheers!
@@samanthasneed-echebelem2877 I don't think they have that option now. When you're creating custom audience from ad/post engagement, there is no option to choose specific posts. I checked. It'd be so much easier if they had it.
14? I did a live video about it yesterday, you'l for sure want to watch it for the complete rundown of how that's likely to impact fb ads. But this video's just a tutorial, no changes in how any of it's done.
Wes need help mate own window cleaning company was using ads while back pick few new customers then my add just died off .... I’ll sign up to course if you abs your team can help 😁
NO. is there ANYway to save an ad as a DRAFT Before publishing it ?? I'm with a tiny nonprofit and it wants to see, and discuss this before we pay for it..... really is there NO way to save an ad as DRAFT ???? PM me if you know. Tks !
I don't have a specific course about FB or Google Ads, but do include a few videos about them in my Launchpad course. Check out my free training to learn more about the course: wesmcdowell.com/training/
I am seriously trying to master the art of advertising on Facebook , I am struggling, but I will watch your videos over and over again because there huge amount of valuable information in it. Some people charge a lot of money to teach this . So thanks so mush, shame I can’t ask you questions at every stage, but I will remedy that by watch the video over and over again and follow your steps . Thanks
You can do it Victor! And thank you for watching the video. I have put a lot of hard work in my videos and I am happy that it has helped you in some way. Best of luck! 😊
No games; no guess; no gamble - this is by far the best and easy to understand Facebook ads tutorial.
Thanks Wes!
Thanks Oscar, glad I could make it super clear for you!
@@WesMcDowellInc pls make a video on tips of how to run your Facebook ad better with your mobile phone
Is it free?
Thanks Wes! Have been looking for a no-BS, updated tutorial on how to make my ads convert! Thank you for your time and the value!
Great to hear it Noah. Thanks too! 😊
This is great! I'm watching it for the 2nd time in 2 days!
Wow, thanks! Glad you enjoyed it! 😊
Thank you times a thousand! Simple and easy to use. Something I've rarely found when handling the business side of Facebook!
Fantastic! Glad it was helpful! 😊
Always learn a lot from your videos. Thanks so much!
Glad to hear it! 😊
Nice
Wow! I’m actually going now to follow up and start using FB ... thanks!!
Fantastic! Go for it! Good luck! 😊
Thanks heaps
mate, all of your videos are very helpful :)
Happy to help mate. Thank you for watching 😊
Thanks again Wes! Already knew most of this stuff but was good to have a reminder before just rushing forwards with stuff. I liked how you talked about naming the ad sets & ads because I'm never sure how to do this!
Glad to help! 😊
Great tutorial Wes. Thanks!
My pleasure! Really appreciate! 😊
Thank you so much for this very clear informative video best I’ve seen yet great big thumbs up from the UK
Glad you enjoyed it! Thanks too! 😊
@@WesMcDowellInc do you offer a one to one service were I can zoom with you for an hour and ask you all the questions I need to ask
@@samandjanesbubble3354 Yes I do! Just go to wesmcdowell.com/kickstart to book the call. We can cover a lot of ground in 60 minutes :)
Really well explained and easy to understand! Thanks!
Great to hear that! You're very welcome!
Wow!Good info for beginners. It helps to create Facebook Ads for Small Business
Glad you think so! Good luck! 😊
Hi Wes can you do an updated version of this, please for 2022? Because I have noticed you have done a newer video regarding Apple's new IOS update and what works and what doesn't and it's all a little overwhelming. So a new beginners step by step guide would be awesome..
Hi Samantha! Which industry are you in? The best practices differ slightly depending on your niche.
@@hugofetiza hi so nice of you to reach out.. just saying I’m in skincare I have a blog that became a shop struggling all round really with the web and social media be great to have a next steps for beginners but appreciate that is probably a big ask
Mate, you are the best in the world. Thanks!
Wow, thanks Ilan! 😊
Thank you for the step by step tutorial. It was very simple to follow. You kept it basic, and I feel confidence in having a successful ad because of your video.
You're very welcome Sherika! Glad it was helpful! 😊
This was really useful.
Glad you think so! 😊
Very helpful video, thanks Wes!
My pleasure! 😊
Thank you Wes from a fellow Chicagoan - Very helpful tips here.
Awesome Adam, always happy to help a neighbor!
Which ad objective should a handamade products' business use if they have just started out and don't have a website - but want to make sales through their Instagram and Facebook pages?
Thanks dude This is how I want it
You're welcome! 😊
Hi Wes, I really appreciate all your tutorials. I'm in the midst of running facebook ads for the first time, but it looks like their interface changed. In 20:17 you show the description box, is that option still available with the current interface?
Thank you. Your advice is great.☺
You are so welcome!
Thanks so much Wes, excellent video, love your tips! I'm wondering do you have a best practices video for setting up a Facebook retargeting ad?
Thanks Wes for sharing this information. However, I would like to find out how effective a Conversion Campaign could work for someone who has an online shop on a website. Thanks again.
Hi Josieann! Conversion campaigns are your best option in this case, since you're looking for Facebook to show your ad to people who are most likely to CONVERT (in your case, buy something.) Cheers!
@@WesMcDowellInc Thanks Wes for the information. However, you've indicated in another video that the best Facebook Objective for persons like me who don't own a website is Traffice with Landing Page Views. Thanks again, Blessings!
Awsome Vid!
Thanks for Watching, Celso! :)
Fantastic video, thank you
Glad you enjoyed it!
Appreciate the value brother. 👍
Wes Im setting up my FB business page and was wondering if it is better to link my products to my website or to my Etsy pages ?
Hi Martin! Yes you could do that. That's one way to get traffic on your website. Thanks for watching! 😊
Hi Wes how do I find my Facebook pixel code I am a beginner?
THANKS Again Wes! I also registered in your free class.
Awesome, let me know what you think!
Hello, again Wes. I submitted my name and email twice but so far nothing came over. I also checked the spam filter.
Thank you so much!! This is so helpful
Glad it was helpful! You're welcome! 😊
Really educative ,I really knew nothing about FB ads. How can I get more videos on FB Ads tricks?
Wes! All videos extremely helpful, and I end up down rabbit holes, but in a good way! What is the best format/program for you when actually creating and recording these videos? I run a small business centered on legal education and would love to post some videos of this sort explaining various legal concepts, etc. Thank you sir!
This is great thank you. 😊
You're so welcome! 😊
Thanks! Is helpful! As beginner, can I confirm the proper way to log out after use ad manager? 1) At left side of "create campaign page", click at " Admin of business page" 2) Than, log out. Right? Thanks for your help.
Thank you sooo useful!
So glad! Thanks too! 😊
Great video! I just followed all your steps. Where is the income limit step? I couldn't find it.
New sub! Thanks for sharing this i needed this.
Thanks for subbing!
Can you do a video on Facebook campaign reporting? For example, if we're running several ads in an ad set, how do we know which one is performing best?
I'll add it to the list!
What can we do if our website platform doesn’t allowed fb pixels? I use big cartel bc it’s the best for my business but it doesn’t allow fb pixels
That's one of the big reasons I don't recommend going with rented sites like that... the complete lack of control. I highly recommend making the move to your own wordpress site when you can so you can have control over your own content.
This is the same reason I left big cartel for shopify. It will be a bitch but you have to upgrade your business at some point
Hello Wes. Thank you for your video, it was very usefull. I have a question. If I want to increase the selling of my service like a massage therapy, whic objectiv should I use. thank you
Hey Sasa...Almost always conversions! But if you're in a very small local area, you may want to do reach just to make sure it gets to as many ppl as possible.
Soneone please tell me how to get to that detailed page with all the option. I only get to a much less detailed page.
Unfortunately I'm not getting the exact same screen :( No option for A/B Testing, no option to choose conversion as objective .... can you help?
why can't I pick thru campaigns like you and mine looks totally different is there a new update for Facebook ads?
Hey Wes, this is great value. I was wondering if you might be taking smaller clients? I'm looking for someone to run my Facebook ads. If you have any suggestion of where I could get a consult as soon as possible, I'd be very grateful! (Ecommerce). The SEO seems to bring me to awesome videos for me to do it myself. I'm so tired of wasting small money though! I need help making that jump to a big ecommerce budget.
As you can see folks, some heroes don't wear a cape
Haha I planned on wearing one but I couldn’t find it!
If I haven’t website what is the good ad option for me, message,engagement or conversion
Without knowing what you're selling I couldnt tell you. Can you provide more details?
@@WesMcDowellInc of course thanks a lot 🌸i am a painter and Show my paintings for sale online (online gallery)
thank you for this
You're very welcome! 😊
Hi, Wes! What's the best way to connect with you with some follow up questions?
Right here Phil! Unless you want a 60 min coaching call, which would be at wesmcdowell.com/kickstart
@@WesMcDowellInc No need for a call. I have an Inner Circle group and I was wondering if you would consider presenting to them about Facebook ads?
Hi, @@WesMcDowellInc . I'm not sure if you got my response yesterday. Any chance you want to take this conversation private? ;)
After I click the create ad button I’m brought to a different screen than you, any reason this may be?
you probably don't have Facebook Ads Manager set-up, I think that's the reason!
thanks ....good video
You are welcome! 😊
hi. is it ok to use stories formatted content in a dynamic creative ad (that hosts more regular images) ? will there be any formatting issue or can Dynamic creative format stories for Instagram so that it will be formatted for other platforms as well ?
How can I get Facebook Pixel?
Hello Wes,
I am new to this...would you explain why you would not have Pixel connected?
Thanks in advace.
Thank you Wes thank you.. My question is: which one is much better to use to create fb page ads? Is it Fb ads app in playstore? Personal fb account or facebook business?
Dax, I'd run your ads through a business page. Cheers!
Hi Wes, great content 👍 I wanted to ask, what audience size should I be targeting with Cold Traffic with an objective of Video Views (I’m showing them value content to warm them up). With only 1 interest and Detailed targeting expansion on its at 320 million, I assume this is far too large, but i can’t seem to reduce it by narrowing
Would you recommend to drive traffic to Messenger/ WhatsApp for ppl who have no website?
Theoretically you could, but if you have a business, you need a website. Nobody trusts a business that doesn't even have that, its the absolute bare minimum for any business in 2021.
Fantastic!
Thank you! Cheers! 😊
To the person that reads this... you're gonna get a successful youtube channel 👌
and me too😉
Hi Wes, my facebook personal and business page got disabled. Now I cannot use it for ads again. Do you suggest I create a new one? Also, would I need to use different emails for both since the ones I use have been disabled with my former accounts. Thank you
Hey Tomisin, I think you can reach out to FB to manually review why your account was disabled. This is actually more common than you think, and as long as you didn't blatantly break their rules, you should get it back. Cheers!
Is this any good for a service business like emergency plumber or glazier. People say use google ads or seo
Yea, for emergency services I'd go with google over facebook. Cheers!
Hi Wes, amazing tutorial. Just a quick question. Without Insta account, recommended to post also in Insta, or just in the FB news feed?
how do you download the Facebook pixel and can you link it to a go daddy website
Recently i saw some carousel ads on my facebook timline with up to even 100 different images with links.
Since then i am trying to figure out how i can create an carousel with that many images but always end up with beeing limited to max10 images. So can you tell me how i can make a carousel ad with more images?
Thank you
If I don’t have a personal Facebook account can I still pick this up as a side hustle?
My Facebook looks different, so not sure how old your version is
What after iOS 14 ?
Check out the live video I did yesterday, I go into all of it there. Cheers!
Hi Wes, I really loved your tutorial.
Just a quick question for you, what would be the best objective for a digital marketing agency to promote a service in a local area or city? Thanks in Advance!
Whatsapp messages for a 20 miles radius from your currect location
What if we don't have any business? And we want to make adds for others how can we do that
great
Thank you~ 😊
Hi Wes, the FB interface changed. I'm not seeing those campaign choices. It's a bit confusing. Can you update this video?
Eventually! Yea sorry, its hard to keep up with the constant changes, but it should still be fairly similar, no?
@@WesMcDowellInc I boosted the post because I couldn't find the Ad types. It's totally different now, and the Help tab didn't explain it either.
I'm having the same problem. My screens are not like anything in this video. I'm so frustrated.
You said story ads are completely different than news feed ads. Could you elaborate on that?
why al i always been restricted from facebook even when have not even stated creating my ads please help..
Hey. Love your videos. Do you have a FB ads course that's pretty in depth like start to finish?
Not yet! But it's a possibility for sure!
@@WesMcDowellInc thanks. Keep up the great work. I'm addicted to your channel and tell everybody about it.
Aw... Thank you 🙂
Hello, i have a question : if we have one service to sell, and one audience, but we want to use different angles in our ads because people don't react all to the same things, should we put these different ads in the same ad set, or should we create another ad set ? For example i am a web designer and i create websites for professionals, so i have ONE product to sell, ONE broad audience, but there are different kind of people in this audience who need a website, for example there are those who do not have any website yet, and those who already have a website and need a better one, so these people can not react to the same ads, i need to use different angles, for exemple one ads which says "You do not have a website and need one ? We do it for you !", and another angle for those who already have a website and need a better one, which says "Hey your website is not really professional and you need a new one ? We create it for you !". So as i said, my question is, because i use different kind of people for the same product in a small town i want to target, should i put those different ads in the same ad set and the algorithm will know which one to show to who, or should i put each ads in a different ad set, to help the algorithm separate things and find the right people for the right ads ? I mean my question is, will the algorithme be confused if i use multiple angles in the same ad set, because multiple angle means different kind of people, so the algorithm can not define exactly which kind of people to target... Sorry my question is long, i don't know if i was clear enough..
Hi Wes, I'm a new subscriber to your channel. Thanks a bunch for the amazing content!
I was hoping if you could please clear up my confusion about running multiple ads at the same time for different audience sets.
My question is, when you’re running multiple ads (for different products) for different audience sets, how does that impact your “Custom Audience”? would your custom audience be diluted?
I mean, later on when you create a custom audience with, say, “people who engaged with your posts during last 30 days”, it will include audiences who engaged with all those ads (that were unrelated to each other). How do you avoid it? Hope my question makes sense. Cheers!
I'm no expert, but you can select the post you want to use for people who engaged.
Can you do a next steps video for local service businesses? I can't seem to find any information on purposeful retargeting with smaller audiences.
@@samanthasneed-echebelem2877 I don't think they have that option now. When you're creating custom audience from ad/post engagement, there is no option to choose specific posts. I checked. It'd be so much easier if they had it.
I bet they’ll be adding That functionality very soon due to all the new Apple iOS 14 updates
@@WesMcDowellInc I attempted my first retargeting based on video views. Am I incorrect in thinking that I was retargeting based on the specific post?
thanks allot
You bet Muaaz!
iOS 4?
14? I did a live video about it yesterday, you'l for sure want to watch it for the complete rundown of how that's likely to impact fb ads. But this video's just a tutorial, no changes in how any of it's done.
My User Interface looks nothing like this. This was 2021? It's only July.
Wes need help mate own window cleaning company was using ads while back pick few new customers then my add just died off .... I’ll sign up to course if you abs your team can help 😁
NO. is there ANYway to save an ad as a DRAFT Before publishing it ?? I'm with a tiny nonprofit and it wants to see, and discuss this before we pay for it..... really is there NO way to save an ad as DRAFT ???? PM me if you know. Tks !
Is this still pretty relevant? Or has it changed?
I made an updated video for 2023 - check it out: th-cam.com/video/sxcBabfhpDQ/w-d-xo.html 😀
@@WesMcDowellInc awesome thanks man! Do you have a in depth course for Facebook ads or Google ads?
I don't have a specific course about FB or Google Ads, but do include a few videos about them in my Launchpad course. Check out my free training to learn more about the course: wesmcdowell.com/training/
Who else Facebook take them to “choose a goal” when trying to create an Ad? If so please help me get to this version on this video
mine does the same. I do not see the same pages he is working from. it is frustrating.
Im doing this just to get my Instagram disabled account back
I find facebook ads so confusing