The Rise of New Retail: Creating Brands that Disrupt and Dominate | Panel Discussion

Join us for an insightful panel discussion on "The Rise of New Retail: Creating Brands that Disrupt and Dominate," where industry leaders share their journeys of building brands that have revolutionized the retail landscape by directly addressing consumer needs. Discover how these modern brands have disrupted traditional retail spaces, established themselves as market leaders, and continue to thrive by focusing on innovation, quality, and customer insights.
Moderator: Dr. Hitesh Bhatt, Director - Marketing & Communication, Retailers Association of India; Editorial Director - STOrai Magazine
Panelists:
• Anand Bharadwaj - Co-founder, Sweet Karam Coffee
Anand discusses how Sweet Karam Coffee is taking South Indian snacking global with a focus on clean ingredients, authenticity, and contemporary packaging.
• Kiru Maikkapillai - Founder & CEO, The Divine Foods
Kiru shares the story of bringing traditional Indian superfoods to the world, starting with turmeric, and the importance of maintaining quality and sustainability while scaling up.
• Madhumitha Udaykumar - Co-Founder, The Indus Valley
Madhumitha talks about transforming unorganized kitchenware segments into premium, safe, and nontoxic options through D2C channels and detailed customer insights.
• Sumit Santhalia - Co-Founder & Director, TechnoSport
Sumit explores the journey of making athleisure affordable and accessible in India by focusing on local manufacturing, innovation, and strategic distributor relationships.
• Vasanth Tamilselvan - Founder, Ariro Toys
Vasanth explains the mission of Ariro Toys to create safe, purposeful play experiences for children, driven by parental insights and a commitment to quality.
• Vikram Kankaria - CEO, Fashor Lifestyle Pvt Ltd
Vikram discusses how Fashor is leveraging customer insights and digital marketing strategies to build a unique presence in the fashion industry.
Key Discussion Points:
• Identifying market gaps and transforming them into opportunities.
• The importance of innovation and agility in brand growth.
• Balancing quality with scalability, especially in perishable and high-demand products.
• Leveraging digital channels for brand penetration and the transition to offline retail.
• The role of community building and customer engagement in brand success.
• How to maintain brand integrity and authenticity while navigating growth challenges.
Success Mantras from the Panellists:
• Persistence, customer insights, and frugality.
• Focusing on your brand's unique soul and avoiding FOMO.
• Building a strong, aligned team.
• Continuous innovation and inventory management.
• Listening to customers and making data-driven decisions.
Watch now to gain valuable insights and practical tips from these new-age retail leaders on creating brands that not only disrupt but also dominate the market!
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About Chennai Retail Summit (CRS): Organised by the Retailers Association of India, the Chennai Retail Summit is considered one of the best platforms in the region for retail leaders and executives to engage in a lucid and focused dialogue about retail trends and issues with their industry friends and service providers in a vibrant environment.
About RAI: Retailers Association of India (RAI) is the unified voice of Indian retailers. RAI works with all stakeholders to create the right environment for the growth of the modern retail industry in India. It is a strong advocate for retailing in India and works with all levels of government and stakeholders to support employment growth and career opportunities in retail, promote and sustain retail investments in communities from coast to coast, and enhance consumer choice and industry competitiveness.