My father had a 57 Olds, his first brand new car. He sold it before I was born. He died at age 85. He kept a picture of it his whole life. He loved that car.
I wish I could buy one as teens we drove a 56 Dodge it had around 140k miles and it ran perfect never had a bit of trouble with it.on a windy day it held the road it was made out of steel instead of plastic. It had a push button transmission and A/C. I don't recall it ever breaking done on us.
I'm going to my local Oldsmobile dealership first thing tomorrow to buy one too. It's just two blocks past the Pontiac dealer and across the street from Howard Johnson's.
Those were the days when GM had the intelligence to manufacture 5 lines of cars and 2 lines of pickups and other industrial and commercial products that could compete against each other and lord knows how many other manufacturing companies as well and still make fortunes doing it. Now they don't seem to have a lot of either.
My mom and dad always drove a Buick. I will never forget my moms 1952 Buick Roadmaster. It was the bees knees and then we got a 1966 Buick Electra 225. It was so fancy I thought we were riding in a futuristic rocket ship! I would love to have either one of them now!
@@tylerm6765 If you had “paid” attention in third grade, you would understand it’s not “payed” attention, but paid attention. Home schooling didn’t work out for you did it?
"Point out how this car is built like a rock, no crumple zones on this baby, yessiree in an accident the car will look as prestine as the day you got it and all that kinetic energy will be transferred to you and your no seatbelts!"
"Well shit, George--maybe you should have given me this training BEFORE I started working today. Knowing all the details about the new '57 probably would have helped me out a lot. I just talked about football and chain-smoked the whole time he was taking a test drive."
"Well sure, Mr. Lundegaard, the Rocket fender emblems do indeed add a touch of distinction, but the nearly identical Buicks across the street have those spiffy CruiserLine Ventiports. If that Oldsmobile came with the TruCoat treatment for free, that sure would help a fella make up his mind."
The music is SO perfect...SO dramatic...only problem is, those beautiful cars remind me how less attractive and more similar all of today's cars are. Thumb's up to this video and old cars!
@@collegeman1988 As teens we drove a 1956 Dodge it had over 100K miles and ran perfect. It had that cool push button automatic transmission and A/C. These old cars were heavy and on a windy day they held the road and I always felt safe. One day a drunk driver hit it and my friends dad decided to have it towed away and I was heartbroken.
When each model year had to look dramatically different from the last. When was the last time you got excited about a new model year for any car sold in America?
We were a Hudson family. When Hudson went out we became an Olds 98 family which we always ordered with the heavy duty "Export" parts..we had the J -2 triple carbs set up. Which we replaced the end carbs with bigger more cfm carbs. We put in a much recurved mallory ignition and finally we added a set of lon tube hedman hedders. We had like a 3:70 rear end and the car would spin the tires at 65 mph!. Fast? Forget how fast for a 3800 lb car.....golden memories of our personal rocket oldsmobile.....
Somewhere along the way...Olds had a funny slogan of: "The Youngmobile from Oldsmobile." I owned a '62 Starfire convertible for a short while. I sure wish I had it today.
The five steps to selling.- shut your mouth and listen to your customer… attention: -have their attention. You can’t sell anything unless you have their attention- interest: -do you have to get them interested. if they ain’t interested, they ain’t interested conviction:: -you have to convince them it is a smart move. A practical move. that is a completely different approach from the next thing you must have which is desire desire: --you have to make him start dreaming, wanting to be seen with their new car.. wanting to impress the babes , friends, keep ahead of the Joneses.. the close;--once you start talking money, you STOP talking about the car, STOP talking about the girls, STOP talking about everything but the money. Start filling out the contract once you get them in the closing room. Get them comfortable with the contract on your desk that you are filling out. if they bring up a question about the car, answer it with one sentence and get right back to the business of the money.. if they come up with an objection, try to reword it to make it sound trivial without insulting their intelligence….Don’t let them out of that room without a deposit and even if you have to tell them you will give them their money back if they change their mind overnight. you have to keep in mind, they want it. Some people just have a problem saying yes to themselves..if they go home having money on your car with a deposit on it,They will possibly brag to their friends, neighbors, girlfriend that they just bought a new car, and they can’t back out. At the very least, a deposit on your vehicle gives you a second shot at them.. give them a receipt for their deposit, but do not give them all of the facts on paper of the vehicle and all it’s equipment that they can go to another dealer that will undercut you by 100 bucks. When you give them a receipt like that, that’s just a hunting license .. The only NO you accept is, --when they say they cannot afford it..-- that’s the way I did it selling motorcycles part time for 17 years. I made more money selling motorcycles evenings, and on Saturday from February through May, then I did at my regular job.. When we were very busy on the first sunny warm saturdays in March or April here in the Northeast. I had to skim the floor.. I literally had to go up to each customer with one question. “ are you here to buy a motorcycle today?” if they said yes, that was my target. They already said they are here to buy. I did not have to get their attention, their interest, I didn’t have to convince them that it’s a practical move, I didn’t have to create desire.. all I had to do was point out to them, we are swamped right now, all of these bikes could probably sell today. and I’m not sure when the next one would come in…You better give me some money now so I can put a sold tag on your motorcycle. on one Saturday, I sold seven motorcycles that way. Saturdays were usually the day that they looked.. Monday was the day they came in to buy, usually. I got 3 1/2% of the taxable amount commission. Some motorcycles had bonuses from the manufacturer of 100 or $200… if I sold a $400 extended warranty. I got $100, because, that warranty only cost the dealer $30.. $370 profit to the dealer..that was a manufacturers extended warranty of the original factory warranty. That was not one of those fly-by-night , no claim you make will be honored type extended warranty companies that are out there today.. i loved selling.
@@Jodyrides Interesting...I sell B2B solutions. Emotion plays a role but not as big as it does on the consumer side. It's mostly about what I call "logical emotion". Think about what this solution is going to help you accomplish. The reason I commented on this video, is because features and benefits drive our pitch...just like the guy on the video.
Some of the features of that car are better than we have now on cars. I really liked the hidden gas cap and that thin steering wheel so you can see more of the dash. And that windshield was easier to see out of.
I had the same 4-dr hardtop in a metallic gray. Dual mufflers and resonators kept me perpetually broke in PA's then twice a year state inspections. Great on the highway!
The rear window treatment ( shared with Buick) is said to have been inspired by the Mercedes 300 Gullwing coupe. Notice how he points put the " foreign look" to the rear window. MBs were virtually unknown to most of the public at this period.
...I must say, THANK YOU for NOT turning comments off1 :)...I appreciate the time anyone takes to upload content like this, but I really can't STAND it when some choose to turn the comments off.. :(
My cousin had a 4 dr sedan, had posts, 88, two tone gray, red divider stripe. That barge would fly when let loose. I drove it only once for about 2 miles and that was enough. Great car. Great vlog, thanks for sharing and posting. My other dream was to pilot a J2 option, but, never got that bucket list item.
If I had 1/1000th of the enthusiasm the sales manager has about that 1957 Olds - which, in all reality, was a mildly tweaked update of the 1956 model (like all GM models were that year) - I’d already be on the Fortune 400 list!
He didn’t demonstrate the radar cruise control, automatic braking, self parking, blind spot monitor, GPS, or around view cameras. But he did highlight the dual lighted ash trays!
Saw that coming a mile away. Skipped to the end and sure enough...he had already made the sell. Saved about 13 minutes I can use to watch my next amazing video...
1968-I was a kid working in a service station after school and on weekends. One of my classmates worked there too. He had a 1957 olds..It used about a quart of transmission fluid a day. he would take that thing to the local dragstrip on Sundays, and win his class every time. he backed off the rear brake adjustment so that he could smoke the tires on the line waiting for the lights , So that all he had to do was slide his left foot off the break pedal off the line.I thought that his 57 had power windows.. i’m not positive if it did or not but the one in this video did not have power windows. I remember he paid $50 for that car, because I gave him the $50 to buy it when I bought his 1958 mga from him. That was in 1968, I was 16..it is now 2021.. my classmate with a 57 olds does not still have the car. But I still have the 1958 mga exactly like the one Elvis Presley‘s girlfriend drove to pick him up at the airport at the beginning of the movie blue Hawaii.. gas stations closed at 11 PM back then. Gas was 34.9 for regular and 37.9 for premium. Hamburgers were $.15 at McDonald’s, fries were $.10. I ate a lot of Burgers and fries in that 1957 olds after we closed the station friday & saturday nights.. Life was simpler. No cell phones, no computers, the radio was the best part of the car, and the price of Corvettes was less than $80,000.00
@rennie wow rennie.. my first car was actually a Buick 59. It was given to me when I was 15 because it needed a freeze plug, and a transmission oil pan gasket. It was a black four-door with those beautiful wings. That’s the only car I ever had that you had to touch the gas pedal to engage the starter. I put the freeze plug-in, and I replace the oil pan gasket on the transmission. There was no rust on the car and it had never been wrecked or bumped.. I sold it to one of my high school classmates. I wanted $100 for it, he talked me down to $35. He drove that car all through high school. That was the last time I was ever ripped off in a sale of anything. I added $15 to that $35 and got my second car, a 59 red Pontiac Catalina convertible with a white top..It had that junk SlimJim automatic transmission. Which I got repaired for five dollars. A guy that worked in the transmission shop told me to have the transmission sitting on the ground, and he will come by and put a used torque converter in.He pulled up in his car, he didn’t shut his car off, he didn’t even close the door on his car. He walked over and used a speed wrench and removed my torque converter, and put his converter in, I gave him five dollars. He lit up a lucky strike, got in his car, and said adios..
@rennie There certainly were McDonalds in 1965. The chain was about ten years old at that time. When we moved to Sarasota, FL, there was one. Also 75 miles south in Ft. Myers.
@rennie 23.9 is the price of gas at a station across the street from the boron station I worked in after school . That station was called working man’s friend. The line to get into that station the day they opened was never less than 20 cars .. I was standing in the driveway of The boron station I worked in watching them put up the sign showing the price with my boss Bill.. They put up the second number first and that was a 3 ..The signs were metal signs about 3 feet long, and someone had to get a ladder to go up and change the numbers every time it was changed. But my boss was standing there with me saying look with those bastards are going to do. They’re going to reduce the price by a penny from our 34.9 cents a gallon. But when they put a 2 in front of the three, advertising a price of 23.9 cents per gallon, which was $.11 a gallon less. Bill my boss ran in, put a dime in the pay phone, and called somebody.. right now it is 2021. That workingman‘s Friend gas station is still there under a different name. The boron gas station I worked in as long gone, it is now a Kentucky fried chicken On route 65 in Bellevue Pennsylvania, 5 miles outside of Pittsburgh
@@TheNZDoug I was pretty good myself at finding the gas caps. where was the gas cap on a 57 Oldsmobile? where was the gas cap on a 59 Cadillac? where was the gas cap on a 1964 Corvair? where was the gas cap on a 1957 Chevrolet Belair? on a 58 chevy impala?
My dad had a 53 Olds 98 It was beautiful inside and out. Only problem it had vapor lock. When you shut off the motor for a few minutes it wouldn't restart. He traded it for a Studebaker Commander with the suicide doors in less than a year.
How exhausting car sales must be to have had to go through the same routine over and over again knowing that you’ll only sell a small % of the overall pitches you make.
As a car salesperson for 15 years, this training is entertaining but rubbish. You have to figure out what each different customer wants, and show them the feature in the car that are applicable to their life. It’s still an exhausting business though.
And then even the confirmed “sales” aren’t that certain. At the GM dealership where I work, anything red is “sold” 2 or 3 times before it goes off the lot. And then there are the pre-owned Camaros…
@@irvinmartin9259 I Work in California, spot delivery state. They take it home the day they sign the contracts and there is no cooling off period. They own it, no matter what color it is!
Those were the days: ordering your '57 Olds "88" with the J-2 Tri-Power option (for only $83 extra), and cheap 100 octane leaded ethyl gasoline. If you've got'em, smok'em......
I love how in the "old days" they talked about the bumpers and how they were massive, double oval framed, curved back to protect and other flowery adjectives about their strength. Did these people plan on entering these cars in destruction derbies on weekends? Did they regularly smack in the the rear of other cars stopped at lights?
I think it was because they had to put more chrome on something. Might as well make those bumpers big as a battleship. I can personally testify that you could back into a power pole at ten miles an hour and not even leave a mark other than the dust removed lol.
Why were massive bumpers a "sales feature"? We don't know what was considered important and impactful to the people living in the year 1957. Wouldn't it be interesting to know why this sales feature was important to them? What do we consider as significant car features today that we look for and then use to determine our purchase decisions? I wonder if we do the same in other areas of our lives.
@@user-vp1sc7tt4m Yes it would be interesting, that's my point. Why was this feature so important that it was commonly pointed out. It could be because there really wasn't all the much difference between the cars, there were actually very few options to buy so perhaps they just needed to say something about something to make it sound good. Or perhaps people did a whole lot more parking where they literally used their own and other cars bumpers as their "backup camera". Or perhaps the brakes were so bad it was common to have low speed bumps at stops.
You have to remember that roads were narrower , drinking and driving was a legit thing, there were no seatbelts, and believe it or not COWS on the road were a major hazard, especially at night. You ever seen a car after hitting a cow? Big heavy cars kill cows, and you walk away. Light cars, the cow walks away.
Harry claims he subjected his customer to the exact same exhausting monologue that his boss just gave him. That's pretty hard to swallow when you see that all he really does is give cheesy smiles and ridiculous hand gestures (4:31).
1000 and 1 Sales “Tricks”. That pretty sums up the persona of all cars salesmen. Even in 2021 the “trickery” continues!! Like paying extra for nitrogen in your tires 🤦🏻♂️
I work in the business and the tricky shit doesn't even work. Too much internet now and google reviews and stuff like that. Most people already know what they want anyhow. Your now just reaffirming what the want and closing them on the figures. You have to be transparent and honest to be successful in the business now.
My dad bought a brand new 1957 Olds 88. Beige with beige interior. 4-door with the J2 engine. Awesome car. Spoiled him. No other car ever pleased him more. Fast too !
My best friends father had a 1958 Olds 2 door coupe. Dark purple with a white top. Rocket 88. The radio could pull out of the dash and would run on a battery. Fast and expensive. Nice car !!!
You drove an Oldsmobile "on your way to arrive". My uncle always drove a new Olds., full of young ladies. My dad restored two Oldsmobiles and I have one, the 1970 Olds 98 454 big block with high compression. We sold the convertible, and identical drive train, but with a type of vacuum "cruise control" that didn't make it to the Cadillacs. Engineers would often try new stuff on the Olds. line and if it caught, would add it two years later to their Caddy line.
Funny thing , if they had the modern oils and lubricants and polish’s and cleaning products,that we have today, I often wonder how many of these things would still be around,
Pontiac for 1957 in my opinion were the best looking that year. When people hear 1957 they think of the Chevrolet. I loved the Oldsmobile’s of the later 50s.
When people think of "the 1950's" they think of a Chevrolet Bel Air that's a bright unreactive red. I mean this wonderful joy to the American name that had existed for oh so long, was 78 inches wide! You know your sold when you are already sold at Black and white, not yet even seeing the most or simply just as important part of it, color. My what color it was. autumn to winter, summer to spring; a sound choice at your local Oldsmobile jing! Cutlass Bronze to irid creek yellow, this will make you walk in. ready-to-say "Helllllo!" Yes what a lovely jingle that was.
I liked this year….and then the ‘59. In ‘58, with the exception of Chevy(although the Corvette had a bit much that year, as well), GM went overboard with bright work. But, what sleek, jet age styling in the next year!
Even though the 1957 Olds has no side view mirrors or head rests, I'm heading out right now to see if my Oldsmobile dealer still has that model in stock. I also want to speak to George about those cigars. I never was offered any the last time I purchased a car.
Back in 1985 and 86 I had a 69 Cutlass and a 70 Cutlass. Both with the 350 2 barrel carb. I absolutely loved those cars. Many great memories in both. I was 16-18 years old.
When I remember the Austin Cambridge, Morris Oxford, Ford Consul, Vauxhall Wyvern etc that were being sold in the UK in 57. We were still in the dark ages compared to USA.
Not really. We had a 1957 Austin Cambridge. It handled the rough unsurfaced Australian country roads of that time perfectly well despite the small 1.5 litre engine. The neighbours had a Ford Customline V8 that did no better on those roads but used a lot more petrol. Another neighbour had a Studebaker that everyone admired but again, for practical purposes it was no better.
Being born in 56, not old enough to remember this. But do remember Oldsmobile's rotating valves and turbo hydromatic transmission! Also remember my 2nd car, a 73 442 w/ 455 and rotating bucket seats. It was slow compared to it's cousins the GTO and Le Mans, because Pontiac put lower ratio rear ends in their cars. With Pontiac you felt like you were being shot out of cannon! Mine had very pedestrian acceleration.
Looks like the exteriors were filmed at the GM Tech Center and the Milford Proving Grounds. No point in getting tangled up in the real world for a little old sales primer.
Wearing headphones and listening to the sound moving about makes it feel like my ears are blocked. you know like when you've got a cold and can't hear nothing? Like that.
While GM engineers were cooking up pot-metal rocket fender emblems for their 1957 cars, Soviet engineers were finishing up the details on the real rockets that would successfully put the first satellite into Earth orbit in October 1957. The shock of that Soviet technological success caused Americans to do a lot of navel-gazing about their values, abilities, priorities and the relationships between our engineering establishment, advertising, and the American consumer.
That “Span-O-Ramic” windshield while it looked nice, could be absolute MURDER on your knees especially if you were tall! Ford even advertised for their 1960 models how their cars had “no more knee knockin’! ☺️
They sure made beautiful cars in those days, today, most private vehicles on the road are shaped like the body of a pregnant black bear sow, and the "sports cars" look like vacuum cleaners.
If you are excited and enthusiastic about the product then your customer will catch the interest. And sell them what they want and what's good for them. That's always worked for me when I was #1 in sales!
Mr. Hooper I went out to the Brown’s today to pick out colors for their new car and there was this beautiful Continental Mark II in their driveway. I rang their door and Mrs. Brown answered, with a look of mischief in her eyes. Mr. Brown came into the foyer and explained that they had just purchased a Continental due to Mr. Brown’s new job with ABM or IBM. He looked down at his feet for the longest time and then explained in hushed tones, that the Brown’s were canceling their order on “their” new Oldsmobile. I was dumbfounded… They briefly showed me their new Continental Mark II and I have to admit it’s a beautiful luxury automobile…
1958 was not a planned 1 year platform, it was a planned 3 year platform. But the GM styling department had the crap scared out of them when they saw the 1957 Mopar products in the summer of ‘56. This was after the GM lineup for ‘58 was finalized. They went to the GM board and sold them that they HAD to scrap the all new ‘58 platform and introduce yet another all new platform for ‘59 to compete with the new Mopars.
these were notoriously unreliable and were undrivable within a decade. even by 1970s, 99% of these 1957 Olds would have been off the road and either on blocks in garages or in a junkyard. The oil embargo of 1973 finished off most of the rest as gas was too expensive to drive these gas guzzlers (they got about 5 to 6 miles to the gallon on a good day) and only a handful of "caretakers" allowed a few to survive into the modern era.
My first car was a 1957 Oldsmobile - Super 88, 2 door, V8 Rocket Engine, Hydramatic transmission, WonderBar Radio, and the thing moved. Thankfully gas was like 30 cent a gallon unless there was a "gas" war. Too bad I couldn't afford to keep it, but that was some time ago.
Back in that day if a car made it to 100k miles you made sure every neighbor knew about it. It was bragging material. Today people want to sue the maker if the car doesn't hit 150k. Cars were - not - better in the old days.
Wish so bad Oldsmobile's were still being made. I have a 1996 Olds 88. It is still rust free. Original 3800 engine. Runs like new. I've several Olds in my life. They are were the best cars ever made. GM< YOU NEED TO BRING BACK THE OLDSMOBILES!! Minus 500 chips in them.
My father had a 57 Olds, his first brand new car. He sold it before I was born. He died at age 85. He kept a picture of it his whole life. He loved that car.
George the typical boss who would rather hear himself speak than listen 🤣
He's better than you.
@@Joshua-jj4xn ..that is, he THINKS he is...
Well I’m sold! I want a brand new 1957 Oldsmobile!😉 Going to my local Oldsmobile dealership first thing tomorrow morning, cash in hand! 👍
I wish I could buy one as teens we drove a 56 Dodge it had around 140k miles and it ran perfect never had a bit of trouble with it.on a windy day it held the road it was made out of steel instead of plastic. It had a push button transmission and A/C. I don't recall it ever breaking done on us.
I'm going to my local Oldsmobile dealership first thing tomorrow to buy one too. It's just two blocks past the Pontiac dealer and across the street from Howard Johnson's.
Good luck finding an Olds Dealer!
Those were the days when GM had the intelligence to manufacture 5 lines of cars and 2 lines of pickups and other industrial and commercial products that could compete against each other and lord knows how many other manufacturing companies as well and still make fortunes doing it. Now they don't seem to have a lot of either.
At only $3500.00 it’s a steal!
My mom and dad always drove a Buick. I will never forget my moms 1952 Buick Roadmaster. It was the bees knees and then we got a 1966 Buick Electra 225. It was so fancy I thought we were riding in a futuristic rocket ship! I would love to have either one of them now!
“You hold a gun to that man’s head and you make him buy it George!”
"Don't play me hearts and flowers" is new favorite line.
The sales manager forgot to mention the steering column that’s guaranteed to pierce your chest clean thru to your spine in a minor head on.
If you payed attention you wouldn’t have to worry about getting into a head on collision
@@tylerm6765 If you had “paid” attention in third grade, you would understand it’s not “payed” attention, but paid attention. Home schooling didn’t work out for you did it?
@@TGiannini007 L reply
"At least I still have my civic nationalism!"
"Point out how this car is built like a rock, no crumple zones on this baby, yessiree in an accident the car will look as prestine as the day you got it and all that kinetic energy will be transferred to you and your no seatbelts!"
"Well shit, George--maybe you should have given me this training BEFORE I started working today. Knowing all the details about the new '57
probably would have helped me out a lot. I just talked about football and chain-smoked the whole time he was taking a test drive."
“…. but George ……. he only wanted to know where is the mens room”
"Well sure, Mr. Lundegaard, the Rocket fender emblems do indeed add a touch of distinction, but the nearly identical Buicks across the street have those spiffy CruiserLine Ventiports. If that Oldsmobile came with the TruCoat treatment for free, that sure would help a fella make up his mind."
Brilliant 👏
, but the Oldsmobile holds its value better than the Buick
@Ace never done that before 👌
Etched glass too
The music is SO perfect...SO dramatic...only problem is, those beautiful cars remind me how less attractive and more similar all of today's cars are. Thumb's up to this video and old cars!
Only problem was those cars only got 8 miles to the gallon and wore out within just a few years.
@@collegeman1988 I think you exaggerate quite a bit on both points, but point taken.👍
@@collegeman1988 As teens we drove a 1956 Dodge it had over 100K miles and ran perfect. It had that cool push button automatic transmission and A/C. These old cars were heavy and on a windy day they held the road and I always felt safe. One day a drunk driver hit it and my friends dad decided to have it towed away and I was heartbroken.
@@collegeman1988 At least they could be repaired. Good luck repairing a Tesla.
When each model year had to look dramatically different from the last. When was the last time you got excited about a new model year for any car sold in America?
tell your customer to save his money for a mere 13 years, buy a Hemi Cuda convertible, and sell it for a million bucks 40 years later.
That’s great 🤣👍🏻
Facts
Humm...he would be over 100 when that would happen.
Buy 2, and have a blast driving one
He reminds me of Foghorn Leghorn, keeps yapping. I'm waiting for the salesman to tell him to Ah Shut up! Those were great cars
Aaaaaaaaaaaaaaaaaahhhhhhh
Shhhhhhhhhhat-Aaaaap!
Love Looney Tunes, Foghorn never let's me down, and I get a bang out of Marvin The Martian!
This WAS my dad’s Oldsmobile. Brand new ‘57 Olds 88 with the Span-O-Ramic windshield.
I miss Oldsmobile. 72 Olds Cutass supreme convertible... need I say more?
We were a Hudson family. When Hudson went out we became an Olds 98 family which we always ordered with the heavy duty "Export" parts..we had the J -2 triple carbs set up. Which we replaced the end carbs with bigger more cfm carbs. We put in a much recurved mallory ignition and finally we added a set of lon tube hedman hedders. We had like a 3:70 rear end and the car would spin the tires at 65 mph!. Fast? Forget how fast for a 3800 lb car.....golden memories of our personal rocket oldsmobile.....
Now Cindy, come on .. Spin the tires at 65 ? .. Maybe someone was finger diddlin’ you and you thought the tires were spinnin’ ? ...
@@jigglydoo It’s sometimes difficult to detect wheelspin, especially when it’s damp.
Spin the tires at 65? What frozen lake were you on?
Me too
Wow! Safety features like dual lighted ashtrays! I'm sold!
Somewhere along the way...Olds had a funny slogan of: "The Youngmobile from Oldsmobile." I owned a '62 Starfire convertible for a short while. I sure wish I had it today.
The sales game hasn't changed...features, benefits, and value props.
The five steps to selling.-
shut your mouth and listen to your customer…
attention: -have their attention. You can’t sell anything unless you have their attention-
interest: -do you have to get them interested. if they ain’t interested, they ain’t interested
conviction:: -you have to convince them it is a smart move. A practical move. that is a completely different approach from the next thing you must have which is desire
desire: --you have to make him start dreaming, wanting to be seen with their new car.. wanting to impress the babes , friends, keep ahead of the Joneses..
the close;--once you start talking money, you STOP talking about the car, STOP talking about the girls, STOP talking about everything but the money. Start filling out the contract once you get them in the closing room. Get them comfortable with the contract on your desk that you are filling out. if they bring up a question about the car, answer it with one sentence and get right back to the business of the money.. if they come up with an objection, try to reword it to make it sound trivial without insulting their intelligence….Don’t let them out of that room without a deposit and even if you have to tell them you will give them their money back if they change their mind overnight. you have to keep in mind, they want it. Some people just have a problem saying yes to themselves..if they go home having money on your car with a deposit on it,They will possibly brag to their friends, neighbors, girlfriend that they just bought a new car, and they can’t back out. At the very least, a deposit on your vehicle gives you a second shot at them.. give them a receipt for their deposit, but do not give them all of the facts on paper of the vehicle and all it’s equipment that they can go to another dealer that will undercut you by 100 bucks. When you give them a receipt like that, that’s just a hunting license ..
The only NO you accept is, --when they say they cannot afford it..--
that’s the way I did it selling motorcycles part time for 17 years. I made more money selling motorcycles evenings, and on Saturday from February through May, then I did at my regular job..
When we were very busy on the first sunny warm saturdays in March or April here in the Northeast. I had to skim the floor.. I literally had to go up to each customer with one question.
“ are you here to buy a motorcycle today?”
if they said yes, that was my target. They already said they are here to buy. I did not have to get their attention, their interest, I didn’t have to convince them that it’s a practical move, I didn’t have to create desire.. all I had to do was point out to them, we are swamped right now, all of these bikes could probably sell today. and I’m not sure when the next one would come in…You better give me some money now so I can put a sold tag on your motorcycle.
on one Saturday, I sold seven motorcycles that way. Saturdays were usually the day that they looked.. Monday was the day they came in to buy, usually.
I got 3 1/2% of the taxable amount commission. Some motorcycles had bonuses from the manufacturer of 100 or $200…
if I sold a $400 extended warranty. I got $100, because, that warranty only cost the dealer $30.. $370 profit to the dealer..that was a manufacturers extended warranty of the original factory warranty. That was not one of those fly-by-night , no claim you make will be honored type extended warranty companies that are out there today..
i loved selling.
@@Jodyrides Interesting...I sell B2B solutions. Emotion plays a role but not as big as it does on the consumer side. It's mostly about what I call "logical emotion". Think about what this solution is going to help you accomplish. The reason I commented on this video, is because features and benefits drive our pitch...just like the guy on the video.
Same tird polish
@@filthylucreonyoutube Absolutely, large B2B purchases or engagements are driven by risk aversion, and smaller ones by value.
Not only was the 88 a rocket. When the 4 wheel drum brakes locked up the car became a projectile!
7:01.......what is a “self adjusting electric clock that automatically adjusts itself when reset.” Huh????
Some of the features of that car are better than we have now on cars. I really liked the hidden gas cap and that thin steering wheel so you can see more of the dash. And that windshield was easier to see out of.
Well, I prefer having airbags 😁
You had me at “Spanoramic Windshield!” 😲🤩 ...I’ll take TWO!
Actually, George’s approach is the reason I never want to step foot inside a car dealership again.
......and when you open the trunk, marvel at the indoor stadium seating! Perfect for watching a pickup baseball game at your local park!
LOVE these things from all the companies!!!! We had a 59 Dynamic 88 wagon and later a 66 Toronado
How to make money. Chapter 1: Write books on how to make money
And does that one book say “how to sell tricks!”
Written and published by no one 😂
I had the same 4-dr hardtop in a metallic gray. Dual mufflers and resonators kept me perpetually broke in PA's then twice a year state inspections. Great on the highway!
George had me sold at “trim, road-hugging look.”
The rear window treatment ( shared with Buick) is said to have been inspired by the Mercedes 300 Gullwing coupe. Notice how he points put the " foreign look" to the rear window. MBs were virtually unknown to most of the public at this period.
Thanks for posting this . So important to keep this kind of nostalgia alive!
...I must say, THANK YOU for NOT turning comments off1 :)...I appreciate the time anyone takes to upload content like this, but I really can't STAND it when some choose to turn the comments off.. :(
I always think of Mystery Science Theater 3000 when I see old films like these.
But he bought the car. He bought the car! Uh! 😐
The rear end of these were simply stunning... tri window and french tails.. gorgeous!
What car are you talking about?
I agree. These were really good looking cars with impressive power for their day!
I always like French tails through windows.
@@BrisLS1 that is very impressive power. nearly 300hp and 400ft lbs tq. that thing flies.
My cousin had a 4 dr sedan, had posts, 88, two tone gray, red divider stripe. That barge would fly when let loose. I drove it only once for about 2 miles and that was enough. Great car. Great vlog, thanks for sharing and posting. My other dream was to pilot a J2 option, but, never got that bucket list item.
If I had 1/1000th of the enthusiasm the sales manager has about that 1957 Olds - which, in all reality, was a mildly tweaked update
of the 1956 model (like all GM models were that year) - I’d already be on the Fortune 400 list!
But there was MORE chrome!!
enthusiasm went out with the gimme generation.
modiste: Mildly tweaked update my ass. Compare a 56 Olds to a 57, you need glasses.
@@dicarlo57 You’ve been watching the 1957 Oldsmobile sales training video.
Cocaine is a hell of a drug.
I have it on good authority that Mr. Brown actually does have X-ray vision.
Come to think of it, I never saw Mr.Brown and Superman at the same time...hmmm...
He didn’t demonstrate the radar cruise control, automatic braking, self parking, blind spot monitor, GPS, or around view cameras. But he did highlight the dual lighted ash trays!
I doubt it even had radial tires
This was when people knew how to drive a car all by themselves. They didn't need a computer to think for them.
Saw that coming a mile away. Skipped to the end and sure enough...he had already made the sell. Saved about 13 minutes I can use to watch my next amazing video...
Those Oldsmobile’s were some Beautiful looking vehicles……..even today!
1968-I was a kid working in a service station after school and on weekends. One of my classmates worked there too. He had a 1957 olds..It used about a quart of transmission fluid a day. he would take that thing to the local dragstrip on Sundays, and win his class every time. he backed off the rear brake adjustment so that he could smoke the tires on the line waiting for the lights , So that all he had to do was slide his left foot off the break pedal off the line.I thought that his 57 had power windows.. i’m not positive if it did or not but the one in this video did not have power windows. I remember he paid $50 for that car, because I gave him the $50 to buy it when I bought his 1958 mga from him. That was in 1968, I was 16..it is now 2021.. my classmate with a 57 olds does not still have the car. But I still have the 1958 mga exactly like the one Elvis Presley‘s girlfriend drove to pick him up at the airport at the beginning of the movie blue Hawaii..
gas stations closed at 11 PM back then. Gas was 34.9 for regular and 37.9 for premium. Hamburgers were $.15 at McDonald’s, fries were $.10. I ate a lot of Burgers and fries in that 1957 olds after we closed the station friday & saturday nights.. Life was simpler. No cell phones, no computers, the radio was the best part of the car, and the price of Corvettes was less than $80,000.00
@rennie
wow rennie.. my first car was actually a Buick 59. It was given to me when I was 15 because it needed a freeze plug, and a transmission oil pan gasket. It was a black four-door with those beautiful wings. That’s the only car I ever had that you had to touch the gas pedal to engage the starter. I put the freeze plug-in, and I replace the oil pan gasket on the transmission. There was no rust on the car and it had never been wrecked or bumped.. I sold it to one of my high school classmates. I wanted $100 for it, he talked me down to $35. He drove that car all through high school. That was the last time I was ever ripped off in a sale of anything. I added $15 to that $35 and got my second car, a 59 red Pontiac Catalina convertible with a white top..It had that junk SlimJim automatic transmission. Which I got repaired for five dollars. A guy that worked in the transmission shop told me to have the transmission sitting on the ground, and he will come by and put a used torque converter in.He pulled up in his car, he didn’t shut his car off, he didn’t even close the door on his car. He walked over and used a speed wrench and removed my torque converter, and put his converter in, I gave him five dollars. He lit up a lucky strike, got in his car, and said adios..
@rennie There certainly were McDonalds in 1965. The chain was about ten years old at that time. When we moved to Sarasota, FL, there was one. Also 75 miles south in Ft. Myers.
@rennie
23.9 is the price of gas at a station across the street from the boron station I worked in after school . That station was called working man’s friend. The line to get into that station the day they opened was never less than 20 cars .. I was standing in the driveway of The boron station I worked in watching them put up the sign showing the price with my boss Bill.. They put up the second number first and that was a 3 ..The signs were metal signs about 3 feet long, and someone had to get a ladder to go up and change the numbers every time it was changed. But my boss was standing there with me saying look with those bastards are going to do. They’re going to reduce the price by a penny from our 34.9 cents a gallon. But when they put a 2 in front of the three, advertising a price of 23.9 cents per gallon, which was $.11 a gallon less. Bill my boss ran in, put a dime in the pay phone, and called somebody..
right now it is 2021. That workingman‘s Friend gas station is still there under a different name. The boron gas station I worked in as long gone, it is now a Kentucky fried chicken On route 65 in Bellevue Pennsylvania, 5 miles outside of Pittsburgh
I worked in a gas station in 65, I knew where the gas cap was on every make and model….
@@TheNZDoug
I was pretty good myself at finding the gas caps.
where was the gas cap on a 57 Oldsmobile?
where was the gas cap on a 59 Cadillac?
where was the gas cap on a 1964 Corvair?
where was the gas cap on a 1957 Chevrolet Belair?
on a 58 chevy impala?
That's the best Jam Handy film that I've seen in a while.
🤣🤣🤣🤣 Thats effin hysterical 👍🏻
My dad had a 53 Olds 98 It was beautiful inside and out. Only problem it had vapor lock. When you shut off the motor for a few minutes it wouldn't restart. He traded it for a Studebaker Commander with the suicide doors in less than a year.
People have of course forgotten about the reliability issues in all these beauties b
We had ‘52 Chrysler New Port, you could get up and run around between the front and rear seats.
How exhausting car sales must be to have had to go through the same routine over and over again knowing that you’ll only sell a small % of the overall pitches you make.
Especially if the person you’re trying to sell just wanted to use the restroom
As a car salesperson for 15 years, this training is entertaining but rubbish. You have to figure out what each different customer wants, and show them the feature in the car that are applicable to their life. It’s still an exhausting business though.
And then even the confirmed “sales” aren’t that certain. At the GM dealership where I work, anything red is “sold” 2 or 3 times before it goes off the lot. And then there are the pre-owned Camaros…
@@irvinmartin9259 I Work in California, spot delivery state. They take it home the day they sign the contracts and there is no cooling off period. They own it, no matter what color it is!
Those were the days: ordering your '57 Olds "88" with the J-2 Tri-Power option (for only $83 extra), and cheap 100 octane leaded ethyl gasoline. If you've got'em, smok'em......
Id love an Olds like that!
can't wait for the 2022 Oldsmobiles to hit the lots !
We can only wish man.
I love how in the "old days" they talked about the bumpers and how they were massive, double oval framed, curved back to protect and other flowery adjectives about their strength. Did these people plan on entering these cars in destruction derbies on weekends? Did they regularly smack in the the rear of other cars stopped at lights?
I think it was because they had to put more chrome on something. Might as well make those bumpers big as a battleship. I can personally testify that you could back into a power pole at ten miles an hour and not even leave a mark other than the dust removed lol.
Just part of the sales technique to impress the customer, that’s all. Chrome was the big thing back then so why not pile it on?
Why were massive bumpers a "sales feature"? We don't know what was considered important and impactful to the people living in the year 1957. Wouldn't it be interesting to know why this sales feature was important to them? What do we consider as significant car features today that we look for and then use to determine our purchase decisions? I wonder if we do the same in other areas of our lives.
@@user-vp1sc7tt4m Yes it would be interesting, that's my point. Why was this feature so important that it was commonly pointed out. It could be because there really wasn't all the much difference between the cars, there were actually very few options to buy so perhaps they just needed to say something about something to make it sound good. Or perhaps people did a whole lot more parking where they literally used their own and other cars bumpers as their "backup camera". Or perhaps the brakes were so bad it was common to have low speed bumps at stops.
You have to remember that roads were narrower , drinking and driving was a legit thing, there were no seatbelts, and believe it or not COWS on the road were a major hazard, especially at night. You ever seen a car after hitting a cow? Big heavy cars kill cows, and you walk away. Light cars, the cow walks away.
Now I have the urge to buy 1957 Oldsmobile
Harry claims he subjected his customer to the exact same exhausting monologue that his boss just gave him. That's pretty hard to swallow when you see that all he really does is give cheesy smiles and ridiculous hand gestures (4:31).
hahaha the new wide stance chassis "... and heavier too!" as though that's actually a good thing. hahahaha
I think ill wait for next year, i heard ford is coming out with this new Edsel.....
1000 and 1 Sales “Tricks”.
That pretty sums up the persona of all cars salesmen. Even in 2021 the “trickery” continues!! Like paying extra for nitrogen in your tires 🤦🏻♂️
I work in the business and the tricky shit doesn't even work. Too much internet now and google reviews and stuff like that. Most people already know what they want anyhow. Your now just reaffirming what the want and closing them on the figures. You have to be transparent and honest to be successful in the business now.
@@austinmitchell1586 Well stated! I sold Toyotas back in the mid eighties and witnessed many stunts pulled by the old timers back then.
Be sure to push the tru-coat!! They put it on at the factory, doncha know!
Those mid-50s Oldsmobile dashboards were the most beautiful dashes ever.
My dad bought a brand new 1957 Olds 88. Beige with beige interior. 4-door with the J2 engine. Awesome car. Spoiled him. No other car ever pleased him more. Fast too !
This is literally my Father’s Oldsmobile
My best friends father had a 1958 Olds 2 door coupe. Dark purple with a white top. Rocket 88. The radio could pull out of the dash and would run on a battery. Fast and expensive. Nice car !!!
You drove an Oldsmobile "on your way to arrive". My uncle always drove a new Olds., full of young ladies. My dad restored two Oldsmobiles and I have one, the 1970 Olds 98 454 big block with high compression. We sold the convertible, and identical drive train, but with a type of vacuum "cruise control" that didn't make it to the Cadillacs. Engineers would often try new stuff on the Olds. line and if it caught, would add it two years later to their Caddy line.
He didn’t mention the vacuum wipers that quit when you pushed too hard on the gas like when you are passing another car
Funny thing , if they had the modern oils and lubricants and polish’s and cleaning products,that we have today, I often wonder how many of these things would still be around,
Check out your local car show. There are many cars from this era still around.
Thanks for sharing that. That was fun to watch. It would have been a shame not to do something with that tape.
Pontiac for 1957 in my opinion were the best looking that year. When people hear 1957 they think of the Chevrolet. I loved the Oldsmobile’s of the later 50s.
When people think of "the 1950's" they think of a Chevrolet Bel Air that's a bright unreactive red. I mean this wonderful joy to the American name that had existed for oh so long, was 78 inches wide! You know your sold when you are already sold at Black and white, not yet even seeing the most or simply just as important part of it, color. My what color it was. autumn to winter, summer to spring; a sound choice at your local Oldsmobile jing! Cutlass Bronze to irid creek yellow, this will make you walk in. ready-to-say "Helllllo!" Yes what a lovely jingle that was.
I liked this year….and then the ‘59. In ‘58, with the exception of Chevy(although the Corvette had a bit much that year, as well), GM went overboard with bright work. But, what sleek, jet age styling in the next year!
They had great back seat!
Thanks for sharing, kind sir.
6:55 - Man, only 64 miles on that thing. 😍
9:34 - "You just crossed the solid line." "Oh, don't be such a pansy. This is an Oldsmobile!"
Even though the 1957 Olds has no side view mirrors or head rests, I'm heading out right now to see if my Oldsmobile dealer still has that model in stock. I also want to speak to George about those cigars. I never was offered any the last time I purchased a car.
Wow, new 14 inch wheels! And self-energizing brakes! Gotta get one!
Back in 1985 and 86 I had a 69 Cutlass and a 70 Cutlass. Both with the 350 2 barrel carb. I absolutely loved those cars. Many great memories in both. I was 16-18 years old.
Have a 72 now
When I remember the Austin Cambridge, Morris Oxford, Ford Consul, Vauxhall Wyvern etc that were being sold in the UK in 57. We were still in the dark ages compared to USA.
Not really. We had a 1957 Austin Cambridge. It handled the rough unsurfaced Australian country roads of that time perfectly well despite the small 1.5 litre engine. The neighbours had a Ford Customline V8 that did no better on those roads but used a lot more petrol. Another neighbour had a Studebaker that everyone admired but again, for practical purposes it was no better.
Dad always bought an Olds every decade.
Being born in 56, not old enough to remember this. But do remember Oldsmobile's rotating valves and turbo hydromatic transmission! Also remember my 2nd car, a 73 442 w/ 455 and rotating bucket seats. It was slow compared to it's cousins the GTO and Le Mans, because Pontiac put lower ratio rear ends in their cars. With Pontiac you felt like you were being shot out of cannon! Mine had very pedestrian acceleration.
Looks like the exteriors were filmed at the GM Tech Center and the Milford Proving Grounds. No point in getting tangled up in the real world for a little old sales primer.
Wearing headphones and listening to the sound moving about makes it feel like my ears are blocked. you know like when you've got a cold and can't hear nothing? Like that.
"This is not your father's Oldsmobile..."
I would weather drive a horse-and-buggy They listen to this blow heart OMG 😲 😭
50’s consumers must’ve been so uninformed to fall for that pitch
Dear GM. This is how you make a car that people will want to buy. This car outclasses anything you make today. Except the Corvette.
While GM engineers were cooking up pot-metal rocket fender emblems for their 1957 cars, Soviet engineers were finishing up the details on the real rockets that would successfully put the first satellite into Earth orbit in October 1957. The shock of that Soviet technological success caused Americans to do a lot of navel-gazing about their values, abilities, priorities and the relationships between our engineering establishment, advertising, and the American consumer.
That “Span-O-Ramic” windshield while it looked nice, could be absolute MURDER on your knees especially if you were tall!
Ford even advertised for their 1960 models how their cars had “no more knee knockin’! ☺️
Another Jam Handy production.
Wow, cars looked so good back then.
Back when an Oldsmobile was an Oldsmobile, Buick…..a Buick and a Pontiac a Pontiac. Not just rebranded!
Yep, Everything was different, even the engines, completely different
They sure made beautiful cars in those days, today, most private vehicles on the road are shaped like the body of a pregnant black bear sow, and the "sports cars" look like vacuum cleaners.
Dammit, I want a 57' Oldsmobile!
I don't care how new fangled modern they say that 57 Olds is, by jiggerdy! I'm never trading in my Tucker. It's the future of automobiles.
If you are excited and enthusiastic about the product then your customer will catch the interest. And sell them what they want and what's good for them. That's always worked for me when I was #1 in sales!
Mr. Hooper I went out to the Brown’s today to pick out colors for their new car and there was this beautiful Continental Mark II in their driveway. I rang their door and Mrs. Brown answered, with a look of mischief in her eyes. Mr. Brown came into the foyer and explained that they had just purchased a Continental due to Mr. Brown’s new job with ABM or IBM. He looked down at his feet for the longest time and then explained in hushed tones, that the Brown’s were canceling their order on “their” new Oldsmobile. I was dumbfounded… They briefly showed me their new Continental Mark II and I have to admit it’s a beautiful luxury automobile…
That kind of sales would have me looking real hard at the all new 57 Buick.
As wonderful as it is, in two years it would look like yesterday...They were already planning the obsolescence for '58, 59' and 60!
1958 was not a planned 1 year platform, it was a planned 3 year platform. But the GM styling department had the crap scared out of them when they saw the 1957 Mopar products in the summer of ‘56. This was after the GM lineup for ‘58 was finalized. They went to the GM board and sold them that they HAD to scrap the all new ‘58 platform and introduce yet another all new platform for ‘59 to compete with the new Mopars.
Lower, longer, leaner!
it’s really sad these cars were built with a quality we will never see again
Lol. They literally banged on the doors with a hammer if they didn’t close right during production. Don’t know what u are talking about.
these were notoriously unreliable and were undrivable within a decade. even by 1970s, 99% of these 1957 Olds would have been off the road and either on blocks in garages or in a junkyard. The oil embargo of 1973 finished off most of the rest as gas was too expensive to drive these gas guzzlers (they got about 5 to 6 miles to the gallon on a good day) and only a handful of "caretakers" allowed a few to survive into the modern era.
“Golden Rocket Dream Car” wow.
The rock-solid basics will never change. Sell yourself, sell the car, sell the dealership, and ask for the sale...
Golly gee whiz! I'll take it! Where do I sign?! 🤣
My first car was a 1957 Oldsmobile - Super 88, 2 door, V8 Rocket Engine, Hydramatic transmission, WonderBar Radio, and the thing moved. Thankfully gas was like 30 cent a gallon unless there was a "gas" war. Too bad I couldn't afford to keep it, but that was some time ago.
I am going to quit my job and sell Oldsmobiles.
Back in that day if a car made it to 100k miles you made sure every neighbor knew about it. It was bragging material. Today people want to sue the maker if the car doesn't hit 150k. Cars were - not - better in the old days.
Wish so bad Oldsmobile's were still being made. I have a 1996 Olds 88. It is still rust free. Original 3800 engine. Runs like new. I've several Olds in my life. They are were the best cars ever made. GM< YOU NEED TO BRING BACK THE OLDSMOBILES!! Minus 500 chips in them.