ฝัง
- เผยแพร่เมื่อ 25 ส.ค. 2024
- As members of mankind, we are all engaged in a particular conflict - not with one another, but rather with the technologies we have created. Tools and infrastructures originally developed to ameliorate our lives have turned on us; rather than masters of our own destinies, we have become but pawns in sinister plots written by machines with motives of their own. Dark Web - Mowalola’s defiant return to London, the city where the brand’s journey began - offers an exploration of the techno-apocalyptic tones that colour contemporary existence; the struggle between man’s desire for self-determination and the algorithmic strangleholds we find ourselves in.
New York - the epicentre of capitalism, and the genesis point of the mechanisms that keep it chugging along - offers a thematic backdrop. Symbols associated with the Gotham-like sprawl - its sports teams, numberplates, cultural institutions, faceless corporation - translated to logo-hacked prints and embellishments across baseball caps, jersey tees and leather bags.
The agents of these faceless corporate entities are, well, faceless - derobed of markers of individual identity. Eyes are concealed by buggish reverse-wraparound sunglasses - some featuring mock Bluetooth headsets. Second-skin column dresses in nightshade hues - constructed with hoods, groin cut-outs and bound arms - convey a sense of fetishistic servitude.
A clique of hackers - underground vigilantes fighting to undermine corporation-imposed law and order - sport looks that embody a spirit of dissidence. Battered leather bombers are scrawled with biro graffiti, and floor-length leather skirts and wide-set trousers feature airbrushed trompe l’oeil graphics, marking the return of one of Mowalola’s signature techniques from the brand’s archive. Elsewhere, a band of survivalists - exiled from the city’s harsh technotopia - sport bolero-and-booty-short twinsets and skirts in both micro and maxi proportions in slick ponyskin, along with hardy Timberland boots featuring a bootlegged New York Yankees logo.
Makeup - conceptualised in collaboration with Isamaya Ffrench - develops on the collection’s central ponderings, with light sources seemingly embedded into models’ skin. Blurring the boundaries between man and machine, it gestures towards a world in which the two have inextricably merged - a world, there’s good cause to believe, may not be far off.
Designer - Mowalola Ogunlesi
Styling - @lottavolkova
Casting - @mischanot @11casting
Make Up Artist - @isamayaffrench @isamayabeauty
Hair Stylist - @clairemoore @theunseenbeauty
Production - @chiaralafour
Art Direction - @frederic_saint_parck
Set design - @tom____schneider
PR - @l52world
Lighting Design - @hydradesign__
Runway Photographer - @ikaldama
Lookbook Photography - @hendrik.schneider
Runway Film - @max_gabbay @dop_e_gaffer @bykevincheung
Showcalling - @go2show
Runway FIlm:
Executive producer - @chiaralafour
Show Music - @joeylabeija
Director - @max_gabbay
DOP - @dop_e_gaffer
Editor / DIT - @morganpez
Prod - @bykevincheung
Cam Op - @peter.garajszki
1st AC - Marco Alonso Alvarito
Trainee - Ruben Alavarez
Special thank you to @jake_gabbay
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this collection is SO good, I'm in love with the aesthethic of the uncanny, experimental New York streetstyle these looks have. Also Dean blunt on the outro is a 10/10 choice
Mowalola is the future, also love the Dean Blunt in the outro
Shoutout to MOWALOLA giving us hits BACK to BACK
She clearly belongs to the best designers of her generation. She and her team are amazingly creative. I really love the whole concept of this collection.
@m_c1283 Lol. What "concept"? Why don't you explain what that concept is.
💀
Incredible. Thank you for your support. Many blessings to you all.❤
This is the better runaway fashion show ill ever seen in my life
music selection on point 💜
amazing show
So much creative talents from Nigeria.
That worldwidemusic db as the outro sickkk
i love Mowa
I love Joey for this score 🎶 especially that “Just for me” Remix
Mowa kills it once again
EVERY MOMENT. AND THE SOUND WHOOOAAAA !! JOEY LABEIJA?!?! NY STAND UP
Pure ELITE, YOU ARE FULLY UUUUUUUUUUUUUUUUUUUU 10FOLD WHOLESOME LOVE: Y TF THY HAVE THEIR PHONES IN THERE THIS AIN'T NO BOOTLEG SHIIIIII UR AMAZING
underrated
very good
Sick! I love you Mowa
Mowalola at Chanel 2024
Tracklist when mama
thank you
Mowalola at Gucci 2024
Thanks for this soundtrack I run to it 😆
This is not supposed to be the next version of human evolution, humans are going crazy day by day.😂
Girl please then stay where you are as the next generation of humans advances through evolution and will look down upon you like monkeys.
The world is getting crazier
neeed that denim gimp jacket
First song went so hard, why cut it short? Fit the mood so well. Other than that, brilliant! Not super familiar with Mowalola, but definitely on my radar now
...I think it is part of the dramaturgy. Ja Rule also got dragged in with the fyre festival scandal by con artist Billy Mcfarland in 2017, remember ?
I loved it!!!
Love it
beautiful
GOAT OF THE SPIRIT
proud of u twin
dis is sick
THA GOAT MOWAAAA
really liked the black dress with the spiral splits
She’s so unique
anyone have the song ID's ??!!
the collection is amazing and I’m happy to see Rico yves and Aliyah but whyyyyy is yves walking so fast lol
لا نقبل الاهانه للعلم السعودي 🇸🇦🔴🔴🔴🔴
dayum
YERRRRRR
gagging for that just for me remix ,,, track ID?
mowaaaaaaaaa
fyeee
PUR
ID on the song @3:00
i finally found it! human pills by kap bambino
@@pien1751 goated
CAMP
any idea when the collection will drop?
Scores on steroids!!
My love PURE HOMAGE, I am in fashion merchandize I pray to Allah, us Fashion Gems can meet and REMINISCE YOUR SAGA COLLECTION ITEM PLEASE VAULT IT, KIT TTYL
. beautiful prayr. sep.t3-y2K.alamy*
Last song name?
does anybody know what the song at 4:00 is?😊
Pinkpantheress just for me
@@Knarpa yup thanks I knew the song but this one specifically was a different kind of remix or something haha
@@cekouptown Lmk if you find out, i've been digging for this remix everywhere
That was goooood
This shit braaaaaaaazy😍🥹
I Need to know the model at 3:28
Alfredo Díaz, mexican model
@@miguelc1247 tysm
All people sitting there seems to be sick really really sick to me
Mowa you ate marry me
قدها يالمخنزه ؟!!!!
like it sooo much!!!! sadly the pieces are no longer available :/
Y2K
anyone got track id @ 5:48??
Gyatt
bkk
Is this a parody ?
mun
*Promosm*
WTF is this?
Ye right winter collection 😂😂🤢🤮🥶🥶🥶🥶🤦
Amazing collection, horrible soundtrack